Sports & Fitness Industry Association Conference Event Booklet

2017 SFIA INDUSTRY LEADERS SUMMIT

EVOLUTION REVOLUTION SEPTEMBER 13–14

THE DRAKE HOTEL / CHICAGO, IL

#SFIALEADS17

Litigation Management, Inc.

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WELCOME S

FIA is thrilled to welcome you to the ‘Windy City’ for the 5th Annual SFIA Industry Leaders Summit (ILS). This year’s Summit builds on our vision to be the premier networking event for the top executives across the sports and fitness industry.

EXECUTIVE COMMITTEE

It is clear our industry is facing unprecedented and deepseated transformation. Factors such as new retail channels, sports participation trends, evolving consumer preferences, manufacturing innovation, and even political tensions, contribute to the velocity of change in the industry. The Industry Leaders Summit is designed to explore these issues and anticipate how businesses can begin their own ‘Evolution/Revolution.’

Tom Cove

Our goal is to give you an invigorating, enlightening, and empowering Summit. Most importantly, our hope is that you will take what you learn over these two days back to your boardroom and promote sustainability and profitability at your organization.

Mike Zlaket

Building on the last year’s success, the SFIA Start-Up Challenge returns to kick-off the 2017 Summit. We will also celebrate innovation with the addition of the Innovative Product Showcase.

The Showcase gives ten companies the chance to display new to market products released in 2017. We are very proud to be honoring the Class of 2017 Future Industry Leaders Scholars.

Make sure to take the time and say hello to the industry leaders of tomorrow.

Brian Anderson

We would like to extend our sincere appreciation to SFIA’s valued Corporate Partners: Gold Corporate Partner — Litigation Management Inc. (LMI), Silver Corporate Partners — Robert W. Baird, Exponent, and SURYS, and the Friends of the 2017 SFIA Industry Leaders Summit (ILS) for their generous support of this year’s Summit and overall commitment to promoting industry vitality. These companies are best-in-class, and provide invaluable ROI to many SFIA companies. We urge you to get to know our partners during the Summit — you will be glad you did!

Chris Clawson Chairman, SFIA

Bob Puccini Immediate Past Chairman, SFIA President & CEO, SFIA

Michael Savage Secretary Treasury Empower Fitness

Jennifer Bendall Nike, Inc.

Jim Weber Brooks Running Company Rawlings Sporting Goods

BOARD MEMBERS Former President 2XU

Dan Arment Riddell & BRG Sports

Jim Baugh Jim Baugh Consulting

Melissa Dawson Ricketts Molten USA, Inc.

Rawleigh Grove PING Golf

Brian Jennings National Hockey League

Sal LaRocca National Basketball Association

Jason LaRose Under Armour Inc.

Gene McCarthy ASICS America, Corporation

Scott McDonald

We trust you find the agenda over the course of the Summit to be relevant and full of expertise on our rapidly changing industry. Our exceptional speakers have been chosen because they represent every facet of the sports and fitness industry and provide insights on the theme of our Summit ‘Evolution/ Revolution!’

Body-Solid, Inc.

Sincerely,

Nathan Pyles

Tom Cove

President & CEO Sports & Fitness Industry Association

Fouzan Mansuri Amazon.com

Neil Morton ATA International

Jeff Padovan Bite Tech, Inc. Johnson Health Tech NA

Chris Clawson

Chairman Sports & Fitness Industry Association

Jonathan Ram New Balance Athletic Shoe, Inc.

Kurt Tandan adidas America, Inc.

Marco Zambianchi Technogym

2017 SFIA INDUSTRY LEADERS SUMMIT #SFIALEADS17

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Engineering and Scientific Consulting

A leading engineering and scientific consulting firm providing solutions to complex technical challenges. We assist clients with: • Independent engineering design analysis

• Manufacturing quality audits (Asia)

• Real-world product testing

• Regulatory compliance

• Materials evaluation

• Human health risk assessment

• Product performance/use and misuse

• Environmental/sustainability support

• Warnings/labeling development

• Failure analysis, product recall, and

• Battery analysis and testing

litigation support

For more information contact:

Angela A. Meyer, PhD, PE 650.688.6951 (o) | 650.743.6779 (m) | ameyer@exponent.com www.exponent.com

Fourth and Goal!

Ten clicks on the clock. You need to score now! Your corporate reputation and supply chain integrity are on the line. What play do you call? You call SURYS. SURYS delivers BIG wins for global brand owners in the world’s most demanding security markets. And we are innovators, with our new Optokey™ smart label that combines multi-level optical and digital security features that give you true brand protection three ways: Product Authentication & Protection Product I.D. with Track & Trace Functionalities Consumer Activation With SURYS as your partner, you will take it over the goal line and score big, closing out the game every time against the would-be fraudsters.

For more information call Alex Lewis 803-230-5114.

From Science to Confidence www.surys.com

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#SFIALEADS17 2017 SFIA INDUSTRY LEADERS SUMMIT

SFIA CORPORATE

PARTNERS

SFIA would like to recognize the following SFIA Corporate Partners and their commitment to serving the sports & fitness industry. These partners have demonstrated a leadership role within the sports & fitness industry by providing SFIA members with best-in-class services and products.

During this year’s Summit please take time to converse with their representatives that are in attendance to learn more about their products and services and how they might benefit your organization or client.

Litigation Management Inc. (LMI) Litigation Management Inc. (LMI) is the industry leader in providing a wide array of superior litigation management services. They have a national reputation for transforming complex information into clear and concise deliverables to support the litigation and business strategies developed by its clients. LMI provides litigation expertise, process efficiencies, responsiveness, and innovation to effectively guide SFIA members toward better litigation outcomes.

Robert W. Baird RW Baird is a leading global investment bank focused on the middle market. Approximately 250 investment banking professionals in the U.S., Europe, and Asia provide corporations, entrepreneurs, private equity and venture capital firms with in-depth market knowledge and extensive experience in merger and acquisition, debt advisory and equity financing transactions. With the changing landscape of the sports & fitness industry, Baird can provide SFIA members with access to a variety of best-in-class financial services and advice to meet their evolving needs.

Exponent Exponent’s multidisciplinary team of scientists, physicians, engineers, and regulatory consultants will perform either in-depth scientific research and analysis, or very rapid-response evaluations, to provide Exponent’s clients with the critical information that both day-to-day and strategic decisions can require. They provide independent third party design reviews, product/process development support as well as regulatory compliance, product recall and litigation support services.

SURYS SURYS is a market-leader in physical and digital security solutions for authentication, product protection and product identification. The company originally pioneered the use of optically variable devices in currency, passports and other high value documents overseas, and is now poised to command the North America brand protection market.

SURYS is positioned to offer SFIA members the most innovative technologies and services available to ensure authentic products reach the hands of consumers.

To learn more about the SFIA Corporate Partner Program, please visit www.sfia.org/cpp

2017 SFIA INDUSTRY LEADERS SUMMIT #SFIALEADS17

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SFIA would like to thank the 2017 Friends of the Industry Leaders Summit (ILS). These leading brands have highlighted their commitment to strengthening the industry through the development and delivery of events such as the SFIA Industry Leaders Summit.

All contributions for the program were used to enhance the event functions including delivery of the highest quality subject matter experts, networking opportunities, and the Future Industry Leaders Scholarship Program.

®

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#SFIALEADS17 2017 SFIA INDUSTRY LEADERS SUMMIT

ABOUT SFIA The Sports & Fitness Industry Association (SFIA) is the trade association for companies who manufacture, market, design and sell products for the sports, fitness and active lifestyle market-place. Today, SFIA represents more than 300 members and 1,000 brands in the sports and fitness industry with a mission to “Promote Sports & Fitness Participation and Industry Vitality.”

SFIA provides benefits for our members in four core areas: • Thought Leadership—Delivering Exceptional Education & Strengthening Industry Community • P ublic Affairs—The Sports & Fitness Industry’s Voice On Capitol Hill and in the Media • Research—Providing Information & Insight To Drive Decision Making • Member Services—Providing a Robust Menu of Member Resources SFIA was founded in 1906 to “meet the needs of the industry.” While the marketplace has changed in the past 111 years, SFIA’s goal of serving our members has not. Over the past several years, SFIA has helped our members address challenges around new product safety laws, provided best in class research to help members make informed decisions, formed councils to address industry specific challenges, secured duty relief to help our members’ bottom line, created the SFIA Industry Leaders Summit, and more.

For more information on becoming an SFIA member, visit www.sfia.org.

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SEPTEMBER 13–14

THE DRAKE HOTEL / CHICAGO, IL

TABLE OF CONTENTS Agenda: At a Glance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Summit Sessions Day 1, Wednesday, September 13th. . . . . . . . . . . . . . . . . . . 8 Day 2, Thursday, September 14th. . . . . . . . . . . . . . . . . . . . 12 Floor Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Speaker Profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Scholar Profiles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Start-Up Challenge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Innovative Product Showcase. . . . . . . . . . . . . . . . . . . . . . . . . 30 Industry Leaders Summit Attendee List. . . . . . . Back Pocket

#SFIALEADS17

SUMMIT SESSIONS

AT A GLANCE

TUESDAY- SEPTEMBER 12TH

6:00 – 8:00pm Welcome Reception

NEW! SFIA’s Inaugural Innovative Product Showcase

WEDNESDAY—SEPTEMBER 13TH 7:30am 8:00 – 10:00am 10:00 – 10:45am 11:00 – 11:15am

Registration Opens

11:15 – 12:15pm

KEYNOTE ADDRESS

SFIA’s 2nd Annual Start-Up Challenge Welcome Networking Coffee

Opening Remarks

Tom Cove, President & CEO, Sports & Fitness Industry Association Chris Clawson, Chairman, Sports & Fitness Industry Association

How can “out of control” be a GOOD thing for our industry?

Rich Luker, Ph.D, Founder of the ESPN Sports Poll & Luker on Trends

12:15 – 12:45pm 12:45 – 1:45pm 2:00 – 2:30pm

Networking Break

2:45 – 3:15pm 3:15 – 3:45pm 3:45 – 4:30pm

Business Forecast: The Trump Administration Economic Plan

Lunch Reinvention of Retail

Brian Finegan, Head of Marketing & Product Management, Sports & Fitness, Amazon

Networking Break

I t’s the Experiential Economy! Evolving your Brand to Delight the Changing American Consumer Sarah Quinlan, SVP, Market Insights, Mastercard

4:45 – 5:15pm

Where Influencer Marketing Went Wrong, and How to Fix it

5:15 – 7:00pm 7:15 – 9:15pm

Pre-Dinner Networking Happy Hour

9:15 – 11:00pm

Informal Gathering of Peers, Coq d’Or Bar *Optional

Kevin Knight, CMO, Experticity

ILS Awards Ceremony & Dinner

Dinner entertainment provided by one of the World’s Most Famous Comedy Troupes, The Second City Works.

THURSDAY—SEPTEMBER 14TH 6:30 – 7:30am 8:00 – 9:00am

The Windy City Morning Run or Walk *Optional

EW! Breakfast with Matt: Social forces N affecting Sports Retail

Matt Powell, Vice President of Industry Analysis, The NPD Group

9:00 – 9:45am

EYNOTE ADDRESS K A View from the Top: The NFL’s Take on the Future of Football & Evolution of Sports Marketing Tod Leiweke, COO, NFL

10:00 – 10:30am

Shifting Perspectives: Apparel Manufacturing

10:30 – 11:00am 11:00 – 11:30am

Networking Break

11:45 – 12:15pm

Once the Thirst Quencher, now the Sports Fuel Innovator

12:15 – 1:00pm

Lunch & Closing Remarks

Rakhil Hirdaramani, Chairman of Manufacturers Committee, Global Sporting Goods Industry; Director, Hirdaramani Group

A New Reality: VR + the Implications for the Industry Derek Belch, Founder & CEO, STRIVR Labs, Inc.

Jeff Kearney, Global Head of Sports Marketing, Gatorade

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SUMMIT

SESSIONS DAY 1: WEDNESDAY—SEPTEMBER 13TH *All general summit sessions will take place in the Gold Coast Room.

7:30am

Registration Opens Drake Room

8:00 – 10:00am

SFIA’s Start-Up Challenge French Room The SFIA launched the Start-Up Challenge as a means to accelerate the innovative space at ILS. Returning for a second year, don’t miss the official kick off to the 2017 Summit. Join an esteemed panel of industry executive judges, as 5 entrepreneur finalists pitch their businesses and highlight the latest industry innovations.

10:00- 10:45am

Welcome Networking Coffee Drake Room

11:00 - 11:15am

Opening Remarks Tom Cove, President & CEO, Sports & Fitness Industry Association Chris Clawson, Chairman, Sports & Fitness Industry Association The 2017 Industry Leaders Summit commences with SFIA President and CEO, Tom Cove, and SFIA Chairman, Chris Clawson, as they welcome all attendees and recognize the newest class of SFIA Future Industry Leaders Scholars.

11:15-12:15pm

eynote Address: How can “out of K control” be a GOOD thing for our industry?

Rich Luker, Ph.D, Founder of the ESPN Sports Poll & Luker on Trends Innovation forces us to change our thinking every 18 months or less. Mass adoption of virtual reality, artificial intelligence, and driverless cars are around the corner. The vast majority of kids five and over already have their own tablet or smartphone. That means they are now in control of their free time, and means sports and fitness activities no longer have uncontested control of American free time activity.

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#SFIALEADS17 2017 SFIA INDUSTRY LEADERS SUMMIT

What if free time becomes dominated by time spent online? How can the loss of control be a good thing for the sports and fitness industries? While an online tidal wave of competition for time, attention, and discretionary dollars continues to build, we are seeing the signs of fatigue from Americans. More than half say they wish they spent less time online. And the younger the American, the larger the percentage seeking relief (77% of 12-17-year-olds actively do things to get away from being online).

By the time he is done, Rich will leave little doubt that we are not in control. But you will also have a clear sense for how dramatic change in technology and innovation can, should, and will increase the opportunities to re-engage Americans in sports and fitness.

12:15 – 12:45pm

Networking Break Drake Room

12:45 – 1:45pm

Lunch French Room

2:00 – 2:30pm

Reinvention of Retail Brian Finegan, Head of Marketing & Product Management, Sports & Fitness, Amazon Much has been written on the traditional purchase funnel.

The shift in retail from in-store purchasing to online is an uncontested disruptor in our industry and continues to transform the shopping experience. Consumers rule, and brands and retailers must be responsive to their needs and expectations. Companies are working to create a dialogue with consumers on several different channels, including online, in-store, through influencers, and social media.

Online is not just a sales channel any more, but a social network engine for marketing and ad space as well.

Join Amazon, to hear firsthand a look to the future on retail, share insights on how they see the brand shopping experience and path to purchase evolving, and provide insights on what companies can do to stay ahead of curve.

2017 SFIA INDUSTRY LEADERS SUMMIT #SFIALEADS17

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DAY 1: WEDNESDAY—SEPTEMBER 13TH *All general summit sessions will take place in the Gold Coast Room.

2:45– 3:15pm

usiness Forecast: The Trump B Administration Economic Plan President Trump is like no other, a businessman with no previous political experience. He’s doing things his way, and companies that wish to succeed in the Trump era must anticipate and prepare for his plan. During this session, you will hear from an expert about his economic plan, including tax reform, and how his policy agenda will impact the business community and your company’s bottom line.

3:15 – 3:45pm 3:45 – 4:30pm

Networking Break Drake Room

I t’s the Experiential Economy! Evolving your Brand to Delight the Changing American Consumer Sarah Quinlan, SVP, Market Insights, Mastercard We have heard about the Experiential Economy, but what does it mean for your business and your brand? Sarah Quinlan, the head of Market Insights for Mastercard will share the latest trends drawn from the billions of transactions that Mastercard sees each year. She will discuss how to make this data actionable in real time and, how specifically the sports and fitness industry can get ahead of this trend and profit from it.

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#SFIALEADS17 2017 SFIA INDUSTRY LEADERS SUMMIT

4:45– 5:15pm

here Influencer Marketing Went W Wrong, and How to Fix it Kevin Knight, CMO, Experticity Influencer marketing began with the promise of scaling the kind of authentic influence people experience offlinecredible recommendations from people we trust. Today, however, most of what’s considered influencer marketing is really just paid reach.

In this session, Experticity Chief Marketing Officer, Kevin Knight, former global head of creative and brand strategy at Pinterest, will discuss the history of how this happened, along with how we can fix it — by tapping into the trusted experts that consumers look to for advice and inspiration.

5:15 - 7:00pm

Pre-Dinner Networking Happy Hour Palm Court

7:15 – 9:15pm

ILS Awards Ceremony & Dinner Gold Coast Room

Dinner entertainment provided by one of the World’s Most Famous Comedy Troupes, The Second City Works.

9:15 – 11:00pm

Informal Gathering of Peers, *Optional Coq d’Or Bar

2017 SFIA INDUSTRY LEADERS SUMMIT #SFIALEADS17

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DAY 2: THURSDAY—SEPTEMBER 14TH *All general summit sessions will take place in the Gold Coast Room.

6:30 – 7:30AM

The Windy City Morning Run or Walk *Optional The Drake Hotel Lobby

Early risers are welcome to join the SFIA for a run or walk to take in the beautiful landmarks of the ‘Windy City.’

8:00 – 9:00am

EW! Breakfast with Matt: Social forces N affecting Sports Retail French Room Matt Powell, VP Industry Analysis, The NPD Group Attendees are invited to join NPD Sports Industry Expert Matt Powell for breakfast and a discussion of the social forces affecting sports retail.

Matt, a well-known and often quoted expert in the sports industry, will be presenting the trends and forces shaping our industry and its future. Matt will deliver a state of the industry across categories, discuss the forces impacting retailers and consumers, provide his predictions for the coming year, and answer your questions. Don’t miss this informative and interactive session!

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#SFIALEADS17 2017 SFIA INDUSTRY LEADERS SUMMIT

9:00 – 9:45am

EYNOTE ADDRESS K A View from the Top: The NFL’s Take on the Future of Football & Evolution of Sports Marketing Tod Leiweke, Chief Operating Officer, NFL Whether it’s under the lights on Friday night, youth games and collegiate rivalries on Saturday, Sunday NFL tripleheaders, Madden midnight releases, or fantasy drafts, football is a staple of the American sports landscape and a pervasive component of American culture. Accordingly, football is on the front lines of a rapidly changing confluence of sport, society, technology, and entertainment.

Join NFL Chief Operating Officer, Tod Leiweke, during his keynote address to hear how the NFL is adapting to the change within sports, both in the world of spectator sports, and their overall role and responsibility in society. And, how they are embracing this transformation to appeal to a new consumer.

10:00 – 10:30am

hifting Perspectives: Apparel S Manufacturing Rakhil Hirdaramani, Chairman of Manufacturers Committee, Global Sporting Goods Industry; Director, Hirdaramani Group Innovative new technology and machinery is affecting the industry on a global scale. Thus, traditional manufacturing is evolving to adapt to new technological capabilities. This session will showcase new advances in the manufacturing process, from design to delivery, such as the use of new materials, concept design, and how these technological developments affect localization, collaboration, speed to market and blurs the lines between customer, brand and supplier.

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DAY 2: THURSDAY—SEPTEMBER 14TH *All general summit sessions will take place in the Gold Coast Room.

10:30 – 11:00am 11:00 – 11:30am

Networking Break Drake Room

New Reality: VR + the Implications for A the Industry Derek Belch, Founder & CEO, STRIVR Labs, Inc. New technology ventures are transforming the global sports industry at a rapid pace. Derek Belch, CEO at STRIVR, will explore the growing uses of Virtual Reality and Augmented Reality in sports, from how the technology can be used to train athletes and enhance fan experience, and the role it is playing in the sporting goods industry. He will provide examples of real-life applications being put into effect by STRIVR and other companies, and the multitude of avenues available for expansion in the future.

11:45 – 12:15pm

nce the Thirst Quencher, now the Sports O Fuel Innovator Jeff Kearney, Global Head of Sports Marketing, Gatorade A look into the evolution of a brand. From a traditional sports drink to a sports fueling innovator, how Gatorade has deepened partnerships, remains committed to athletic insights, and broadened brand efforts for the modern athlete – including how they fuel their bodies, mind and inspiration.

12:15PM – 1:00pm

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Lunch & Closing Remarks French Room

#SFIALEADS17 2017 SFIA INDUSTRY LEADERS SUMMIT

THE DRAKE HOTEL MEETING FLOOR PLAN Executive and Board of Directors Meeting

Hospitality Suite

General Sessions and ILS Dinner Reception

Registration and Networking Breaks

Innovative Product Showcase, Welcome Networking Reception, SFIA Start-Up Challenge, Breakfast with Matt, Lunches

Speaker Ready Room

Pre-Dinner Happy Hour Reception

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SPEAKER PROFILES Listed in alphabetical order by speaker name

DEREK BELCH

Founder & CEO, STRIVR Labs, Inc. Derek Belch is the founder and CEO of STRIVR Labs, Inc., a Palo Alto based company that uses immersive technology to improve human performance. Belch laid the foundation for STRIVR during the 2014 season with the Stanford Cardinal football team, when he was an assistant coach for the team while completing a masters degree in VR. His thesis project was exploring virtual reality applied to sports training and he worked with the Cardinals during the season to build and test the technology that is now STRIVR. STRIVR currently works with over 25 professional and collegiate sports teams, Walmart, United Rentals, and several other Fortune 100 companies, all of whom use VR to improve the performance of their players and employees. Belch holds three degrees from Stanford (BA Communication, MA Journalism, MA Media Studies), as well as an MBA from the University of Southern California. He resides in Menlo Park, CA, with his wife, Amelia, and son, Preston.

CHRISTOPHER CLAWSON

Chairman, Sports & Fitness Industry Association Former President of Life Fitness and current Chairman of the Board of Directors for the Sports Fitness Industry Association whose mission is to “Promote Sports and Fitness Participation and Industry Vitality.”

Chris earned his MBA from Northwestern University’s Kellogg School of Management and received his baccalaureate degree from San Diego State University. He also attended Newman University in Wichita, Kansas, where he was an Academic All-American in baseball and is a two-time member of its athletic hall of fame. Before joining the fitness industry, he was a professional athlete, playing for the minor-league organizations of both the Houston Astros and Atlanta Braves.

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TOM COVE

President & CEO, Sports & Fitness Industry Association Tom Cove assumed leadership of the SFIA in 2005, after thirteen years building the organization’s advocacy and public policy presence in Washington, D.C. In his role, he oversees SFIA programs to promote sports participation and safety, health and fitness, thought leadership and product standards, and serves as liaison to international sports federations and government agencies. Cove also directs the industry’s premier research facility. Under his leadership, SFIA implemented a strategic rebranding initiative, transitioning the 100-year old organization to a new business model, mission, programs, membership benefits as well as a new name.

BRIAN FINEGAN

Head of Marketing & Product Management, Sports & Fitness, Amazon Brian is currently the Head of Marketing & Product Management of the Sports & Fitness category at Amazon.

He started with the company in 2013 as a Senior Vendor Manager, working on strategy and buying for Team Sports and Golf. Prior to his time at Amazon, he worked at Rawlings Sporting Goods leading business development and licensing activities within Jarden Sports Licensing, as well as contract negotiation and management with key licensing partners: NFL, NCAA, MLB, NBA, NHL, Mattel.

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SPEAKER PROFILES

RAKHIL HIRDARAMANI Director, Hirdaramani Group

Rakhil Hirdaramani is one of the 4th Generation of Owner/ Directors of the Hirdaramani Group, a $1 Billion Apparel Manufacturing Organization. He has been on the company’s Board since 2007, where he oversees Key Strategic Accounts, Automation and also the group’s IT infrastructure.

The Hirdaramani Group is a multi-country apparel manufacturer, producing across 35 facilities in Sri Lanka, Bangladesh, Vietnam & Ethiopia. The organization is backwards integrated with its own state of the art Washing, Printing and Embroidery facilities.

Rakhil currently serves as the Chairman of the Manufacturer’s Committee of the World Federation of Sporting Goods. He is also on the Regional Board of the YPO-South Asian Region as well as the Colombo Chapter as its Chapter Chair.

In his spare time he is an avid Crossfitter and a Certified Level 1 Trainer.

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JEFF KEARNEY

Global Head of Sports Marketing, Gatorade Jeff Kearney is the global head of Gatorade Sports Marketing. In this role, he manages a team that oversees the brand’s sports marketing portfolio, including all league, team, event and athlete partnerships and negotiations around the world. Further responsibilities include Gatorade athlete services, GSSI and influencer marketing platforms.

A 12-year veteran of Gatorade, Kearney has worked across many facets of the Gatorade Marketing organization and most recently served as senior director, Athletes Services.

From managing partnerships with key sports influencers to overseeing the brand’s youth sports platforms, Kearney has driven many of the brand’s key equity and partnership platforms. After leading brand marketing efforts for the introduction of G Series in 2009, Kearney returned to the Sports Marketing team in early 2012 as its global director. In his Global role, Kearney worked across many of Gatorade’s key international markets, leading integration across all sports and sports assets for the brand.

Prior to joining Gatorade, Kearney began his career in sports as an intern at the Big Ten Conference. He later became assistant director of communications at Conference USA and previously held various posts at sports and event marketing agencies.

KEVIN KNIGHT

Chief Marketing Officer, Experticity Kevin Knight is Chief Marketing Officer at Experticity, which connects retail associates, industry professionals, and other real-life influencers with brands to create a more powerful consumer buying experience. Before joining Experticity, he was the global head of creative and brand strategy at Pinterest and previously worked at the Facebook Creative Shop in New York City, where he developed some of the most successful campaigns in digital advertising. Kevin has also held marketing roles at Google and Microsoft. He earned his bachelor’s degree at the University of Utah and his MBA from MIT.

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SPEAKER PROFILES

TOD LEIWEKE

Chief Operating Officer, National Football League, Inc. In September 2015 Tod Leiweke rejoined the NFL as Chief Operating Officer, reporting to Commissioner, Roger Goodell.

Leiweke is responsible for the day-to-day operations of the league including football operations, media, marketing, NFL International, communications and social responsibility.

The COO position is one that no one has held since Roger Goodell was named commissioner in 2007.

Prior to rejoining the NFL, Leiweke was Chief Executive Officer of Tampa Bay Sports and Entertainment, which included the Tampa Bay Lightning and Amalie Arena from June 2010 to August 2015. Leiweke was with the Lightning for five seasons managing the day-to-day operations of the franchise and arena. Leiweke also served as leader of Strategic Property Partners; the related real estate company with a vision of a major $2 billon dollar mixed use real estate transformation in downtown Tampa. In the 2014/2015 season the Lightning were a Stanley Cup Finalist accentuating a remarkable turnaround of the franchise since Jeff Vinik acquired the team in 2010. The 2015 ESPN Ultimate Sports Standings ranked the Lightning 3rd among NFL teams.

At the direction of the Vinik family, the Lightning built deep community engage with commitments such as 5,000 hours of community service promised by its employees and distribution of a $10 million dollar Vinik Family grant over the past five years through the Lightning Foundation.

Tod was Co-Chairman of the University of South Florida’s Unstoppable Campaign, committed to a goal of achieving $1 billon dollars.

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Prior to joining the Lightning, Leiweke served as CEO of the Seattle Seahawks (NFL) and Vulcan Sports & Entertainment for seven years while also providing oversight of the Portland Trail Blazers (NBA).

Leiweke served as first ever team President of the Seattle Sounders FC (MLS) helping set in motion the team that is now regarded as a model franchise in Major League Soccer averaging over 40,000 fans per match. During Leiweke’s tenure in Seattle he revived the Seahawks 12th Man brand, and assisted in building one of the NFL’s finest 200,000sf waterfront practice facilities including access for fans to attend training camp. Tod also led the King County United Way 2009 Campaign that reached the goal of over $100 million dollars raised. That campaign was capped with a climb, and summit of Mount Rainier with NFL Commissioner Roger Goodell. In addition, Leiweke was one of the Founders of the PGA Tour Champions event; The Boeing Classic.

Preceding his time at the Seahawks, Leiweke served as President of the Minnesota Wild and Minnesota Sports & Entertainment. Tod also held an executive position with the PGA TOUR, helping establish the national charity program, The First Tee.

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SPEAKER PROFILES

RICHARD LUKER, PH.D

Founder, Luker on Trends & the ESPN Sports Poll Dr. Rich Luker is best known for his creation of The EPSN Sports Poll (The Poll) in 1994. The poll was the first systematic, national, ongoing study or sport in America.

Today, Luker still has proprietary measures inside The Poll covering overall free time and discretionary spending, as well as cutting edge measures of free time technology engagement.

The measures Rich developed in creating The Poll have become the standard measures of fan avidity and fan base size used by all the major research companies working in the industry today. All the major sports properties have been clients of The Poll, as well as major brands including General Motors, Coca-Cola, McDonald’s, Anheuser-Busch, AT&T, AARP, VISA, NIKE, Proctor & Gamble, Hershey’s and many others.

In the late 1990s, Rich’s research uncovered a growing sense of the loss of engaged community. IN response, in 2008 he wrote “Simple Community” to encourage Americans to be more engaged and proved insight to sponsor brands on how to promote more engages community. Since 2009, Rich has been writing the quarterly column “Up Next” for Sports Business Journal – covering the changing trends in the sports industry.

In 2010 he formed the company Luker on Trends (LoT) to offer broader contextual research and strategic consulting to his clients. LoT has documented the substantial shift in free time activity as a result of the great recession, and as impacted by explosive technological advancement. In 2011, LoT published research showing a significant increase in “vitality” by Americans 35+. The combination of explosive technology, a fragile economy, younger generations facing uncertain futures, and elders with greater vitally have resulted in Luker doing even more to promote the need and desire for more engaged, in-person, community.

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Rich earned his Ph.D. at the University of Michigan where he was trained and engaged in research at The Institute for Social Research. Luker has remained engaged in academic pursuits throughout his career, serving on the faculty of Temple University, and as an adjunct professor at Michigan, Northwestern, USF and as the Woodard Family Research Fellow at the University of Oregon. He currently serves on the Advisory Committee for the Future with the Institute for Social Research of the University of Michigan.

MATT POWELL

Senior VP of Industry Analysis, The NPD Group Matt Powell is the vice president of industry analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace, offering his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and cycling. With over 40 years of experience in the retail and research industries, Powell has held positions both on the client and vendor sides of the business. On the client side, he has worked with leading retailers and e-tailers in sporting goods such as Modell’s Sporting Goods, Sneaker Stadium, and MVP.com.

A recognized expert on the sports industry, he is frequently quoted in media and writes Sneakernomics, a blog on Forbes.com. Matt has a B.A. in Sociology from Colby College in Waterville, Maine.

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SPEAKER PROFILES

SARAH QUINLAN

Senior VP of Market Insight, Mastercard Sarah Quinlan is the Senior Vice President of Market Insights for Mastercard. Providing macro-to-micro economic trends related to consumer spending and retail sales, Sarah advises executives across industries, including retail, banking, capital markets and government agencies. She and her team analyze and predict spending patterns, based on the billions of anonymous purchases Mastercard processes every year, to create solutions that help clients make better business decisions.

Sarah is widely recognized as an expert in her field and appears regularly in the media including CNBC, the Associated Press, Fox Business Network, Bloomberg TV and Women’s Wear Daily (WWD). She is also a frequent speaker at prominent industry conferences such as the Financo CEO Forum, Milken Institute Global Conference, WWD CEO Summit and 100 Women in Hedge Funds.

Prior to joining MasterCard in 2013, Sarah spent 28 years in the capital markets as an investment banker, portfolio manager and hedge fund manager.

Sarah received her BA and MBA from the University of Chicago in Politics, Economics, Rhetoric and Law with Special Honors and in Finance and Accounting, respectively.

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THE SECOND CITY WORKS

For 50 years, The Second City has been North America’s foremost comedy theater. Our unique brand of social and political satire mixed with improvisation has delighted audiences all over the world. The skills we use to create the world’s best satire and comedy are the same skills we teach every day to many of the world’s most successful corporations, helping them become more innovative, team driven and nimble organizations.

We use humor and open conversation to honestly identify challenges, and improv learning techniques that build both individual and team skills to address those challenges. In fact, because everything we do in improvisation is about enabling the ensemble, teamwork is an inescapable outcome of our work.

Behind “the funny” is a powerful learning methodology and a sensibility that gets to the truth in any situation, which is what makes us funny in the first place. Our mission with our corporate clients is to bring a little humanity and authenticity back into business, because our experience shows that humanity trumps fear, and when fear is gone, it is possible to create, innovate and connect powerfully.

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SCHOLAR PROFILES Scholars are listed alphabetically by last name.

Five sports and fitness professionals have been named to the class of 2017 Future Industry Leaders Scholarship Program. This competitive, applicationbased scholarship program provides complimentary SFIA Industry Leaders Summit registration and is an unmatched learning and networking opportunity.

Eligible applicants were required to be under 40 years old, currently work for an SFIA corporate or non-profit member company and have executive “C” level aspirations. All applicants were asked to provide their vision for the future of the sports and fitness industry and how they intend to contribute to that vision.

This year’s class includes:

BEN BLOOMFIELD

Account Manager & Sales Analyst, Akervall Technologies, Inc. (SISU Mouth Guards) Ben Bloomfield began his career in the sports and fitness industry as an intern with SISU Mouth Guards in late 2014.

After graduating in June of 2016 with a Bachelor of Arts degree in Business and Psychology from Kalamazoo College, Ben went on to advance his role with SISU. After spending one year in a supportive position as an administrative sales assistant, Ben now works as an account manager and sales analyst for Akervall Technologies, parent company for SISU Mouth Guards and SOVA Night Guards. Ben is passionate about new product development, organizational efficiency, and directional growth.

MICHELLE GONZALEZ

Account Executive, Iron Grip Barbell Company

Account Executive at Iron Grip Barbell Co. - Central & Eastern US, Canada, Mexico, Central & South America at Iron Grip Barbell Co. Michelle was born and raised in Orange County, California and attended Washington State University. She was a competitive track and field athlete and worked as an Athletic Trainer for the University while attaining her Kinesiology degree. Upon graduating college she pursued her passion to work in healthcare and served as the Corporate Wellness Consultant for Sunnyside Community Hospital in Washington. After moving back to California she pursued a career in nutraceutical sales for Metagenics where Michelle was awarded the Circle of Excellence. Her love of health

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fitness and salesmanship lead her to Iron Grip Barbell Company which she has had the pleasure of working at for 2 ½ years. During her time at Iron Grip she has had the opportunity to work manage several National Accounts including; YMCA’s, Equinox/Blink, Town Sport International, Gold’s Gym, Retro Fitness, YouFit, Midtown Athletic Club, The Edge Fitness, Plus One/Optum, and XSport Fitness.

When she is not traveling for business she travels for pleasure primarily to visit her family in Colorado.

COLIN JOHNSON

Test and Certification Program Lead, VICIS, Inc. Colin has nearly a decade of test and design experience in the aerospace and outdoor sporting goods industries. He is currently leading the VICIS test and certification program, ensuring the helmets meet the highest standards of performance and safety. He is an ambitious learner and an aspiring leader. As an avid hockey player, snowboarder, and mountain biker, he is no stranger to the benefits of leading an active lifestyle. He likes to spend his weekends getting into the mountains with family and friends.

JARRED LAW

Category Manager – Accessories & Apparel, Under Armour Jarred grew up loving sports and played at least one sport each season. He was fortunate enough to continue his sports career in college playing lacrosse for Ohio Wesleyan University. Once he graduated he knew he wanted to do something in the sports industry. He was lucky enough to land a job with Under Armour and has been working in the sporting goods industry in a number of different roles for the past 10.5 years. When he’s not working on making athletes better he is usually enjoying time with his wife Kara and two sons James and Tommy.

MICHAEL WRIGHT

Community Partnerships Manager, Good Sports, Inc. Michael Wright joined Good Sports as a Program Assistant in 2011, and is now the team’s Community Partnerships Manager. Michael ensures the consistent progress and growth of all community donations and also focuses on building relationships in the sporting goods industry to encourage future donations of equipment. Prior to his time with Good Sports, Michael worked at the front desk for MLB Network for two years. He graduated from the University of Connecticut in 2009 with a degree in Coaching and Administration. While there he worked for 4 years as a student equipment manager, where he grew his knowledge and awareness of the sports equipment and apparel that he is responsible for donating today. In his free time, Michael enjoys spending time with his wife and 2-year-old son, and is an avid Red Sox and Miami Dolphins fan!

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ABOUT THE SFIA START-UP CHALLENGE In just its second year of installment, the SFIA received over 100 applicants from across the U.S. and around the world to participate and be chosen to pitch their business idea to industry executives in the StartUp Challenge!

The five finalists were selected based on their proven leadership and innovation within the industry. To kick off the 2017 Industry Leaders Summit, the five companies will pitch their product or service innovation on Wednesday, September 13, from 8:00am – 10:00am in the French Room.

START-UP CHALLENGE JUDGES Judges are listed in alphabetical order by company name.

• Brian Anderson, Former President, 2XU • Brian Finegan, Head of Marketing & Product Management, Sports & Fitness, Amazon • Mark Capalbo, Senior Director of Sales, Head of Online Wholesale & ASICS.com • Scott McDonald, CEO, Body Solid, Inc. • Jim Weber, President & CEO, Brooks Running Company • Mike Savage, CEO, Empower Fitness • Adam Franklin, CMO, Franklin Sports • Chris Clawson, Chairman, Sports & Fitness Industry Association • Bob Puccini, SFIA Immediate Past Chairman, Independent Consultant & Advisor to Mizuno USA, Inc. • Jonathan Ram, EVP North America, New Balance Athletic Shoe, Inc • Alison Minter, Managing Director, North Castle Partners • Julia Clark Day, Executive Director of Business Development, The NPD Group • Matt Tingler, Director, Robert W. Baird • Marco Zambianchi, President, Technogym North America • Jason LaRose, President, North America, Under Armour, Inc. • Tony Armand, CEO, United Sports Brands • Catriona Harris, Founder, Uproar PR • Herschel Walker, Heisman Trophy Winner & NFL Football Legend

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2017 START-UP CHALLENGE FINALISTS FEATURED SPEAKER

STEVEN WEBSTER, CEO A personal trainer who knows the users every move.

With sensors throughout the clothing, she tracks posture and movement. She guides and monitors user practice, and provides feedback on form and progress, all delivered in real-time in the user’s ear.

FEATURED SPEAKER

MARK STRELLA, Director of Business Development An omni-channel shopping technology company that connects online shoppers to nearby, in-stock merchandise for premium brands.

FEATURED SPEAKER

CHEN SHACHAR, Founder & CEO A cloud based Smart Court sports video and analytics platform, integrating what happens on-court with interactive and social online community.

FEATURED SPEAKER

DAVYEON ROSS, Co-Founder & COO The company’s newest technology, ShotTracker TEAM, automatically captures real-time practice and game stats for an entire basketball team. The technology utilizes sensors that communicate with each other to capture player and ball movement as well as court location.

FEATURED SPEAKER

MARTIN MATAK, Founder & President Wearable athletic technology focused on creating a better experience for athletes, coaches and fans, Used in a variety of sports, including basketball, volleyball, running and other health and fitness activities.

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Debuting this year at the Industry Leaders Summit is the Innovative Product Showcase, which provides a platform for companies to highlight their new innovative products. All product applications were reviewed by an independent panel of judges, with the top 10 selected to be exhibited on display beginning with the Board of Directors Reception on Tuesday, September 12th, and will be on display throughout the summit. Be sure to take a look!

CONGRATULATIONS TO THE 2017 FINALISTS!

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"Promoting Sports & Fitness Participation and Industry Vitality."

The SFIA provides benefits for our members in four core areas: • Thought Leadership—Delivering Exceptional Education & Strengthening Industry Community • Public Affairs—The Sports & Fitness Industry’s Voice On Capitol Hill and in the Media • Research—Providing Information & Insight To Drive Decision Making • Member Services—Providing a Robust Menu of Member Resources

For more information on becoming an SFIA member, visit www.sfia.org.

Visual merchandising and retail marketing experts

Spectas is a proud SFIA partner and wishes all ten Innovation Award winners great success!

www.spectas.global Spectas, a Division of SMP Industries Inc.

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100+ Companies Working Together To Beat The InacDvity Pandemic

The Sports & Fitness Industry’s Campaign & Cause Issue - InacDvity

SoluDons

PHIT America Is Working 24/7 ImplemenDng Programs & PromoDons To Get America AcDve

Ø SCHOOL-BASED PROGRAMS GET KIDS ACTIVE • PHIT America GO! Grants for 300+ schools • 125,000+ Children Are Introduced To AcDve Living • Adding 85 Minutes Of Physical AcDvity Per Week • Low Cost Per Child – Less Than $20

Ø EDUCATING AMERICANS ON THE BENEFITS OF ACTIVITY • InformaDonal Website – PHITAmerica.org • 30-Minute EducaDonal Documentary • News ArDcles, Research, etc.

Ø PUSHING PRO-ACTIVITY LEGISLATION • Pass The PHIT Act – Major Commitment • SupporDng PassThePHITAct.org • Financial Support of the SFIA For Advocacy

Join Our ‘Movement’: Alliance@PHITAmerica.org

SUPPORT THE SFIA’s INCREASE PARTICIPATION PLAN!

HE NEVER MISSED A GAME. (BECAUSE THERE WEREN’T ANY.) In many US neighborhoods, a lack of basic equipment prohibits kids from playing sports.

With your help, we can fix that.

GOODSPORTS.ORG

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SAVE THE DATE FOR 2018 The Industry Leaders Summit is headed to Denver!

The Brown Palace Hotel and Spa, Denver, CO Wednesday, September 26th – Thursday, September 27th, 2018

WE LOOK FORWARD TO SEEING YOU NEXT YEAR! @TheSFIA / #SFIALEADS17

www.SFIA.org