Developer Services - Inaky Strick

DEVELOPER SERVICES

PRESENTED BY INAKY STRICK

MY STATS 188

FAMILIES HELPED

52

REFERRALS SENT AND RECEIVED

Top Agent in New Braunfels

Top 1% of Agents in San Antonio

MY ACCOLADES

• Top 10 Agent at Kuper Sotheby’s International Realty for 2022

• San Antonio Business Journal Top Agent for 2023

• Platinum Top 50 San Antonio Finalist for 2023

• Rising Star New Braunfels Class of 2022

• Top 0.05% of real estate agents in San Antonio by volume for 2020, 2021, and 2022

• Voted as one of the best realtors in the Herald - Zeitung Readers Choice Best of New Braunfels 2020

• Top 10% of Real Estate agents in San Antonio and surrounding areas by sales volume 2019

• Recognized as a top 100 Latino Real Estate Professionals in San Antonio 2019

• Amazon #1 Best Selling Author

• Certified Negotiation Expert

• Member of New Braunfels Jaycees

• Member of the New Braunfels Chamber of Commerce

• Bilingual (Spanish / English)

INAKY STRICK

As a dedicated realtor serving buyers and sellers throughout the Central Texas and New Braunfels area, Inaky Strick takes relationship-building quite seriously. His main goal, no matter the transaction size or type, is to crush his clients’ goals and exceed their expectations. He comes prepared with proven systems and a strong network of support staff ready to facilitate seamless experiences.

Inaky’s experience working with builders, spec homes, developments, and luxury residential property continues to benefit clients at all levels. A natural-born connector with great appreciation for different cultures, Inaky says he feels rewarded every time he’s able to help someone through what is often the biggest and most important decision of their life. Inaky is also a certified negotiation expert who routinely produces win-win results at closing. He’s proud to offer his services in both Spanish and English. Born in Mexico City, Inaky moved to The Woodlands, Texas when he was 12. He considers his mom to be his biggest inspiration for raising him and his younger sister on her own while building a successful career as one of Mexico City’s top nutritionists. Inaky graduated from the McCoy College of Business at Texas State University before earning his license to sell real estate in Houston. A strategic move to the Caribbean would allow Inaky to expand his knowledge of off-shore real estate developments as Business Development Manager for the first and largest luxury-branded resort in Belize. While marketing and selling units to prestigious clients, Inaky also helped foster the business relationship between resort principals and American entrepreneur Gary Vaynerchuck.

Inaky’s next role would be with a private real estate investment firm as the director of investor relations raising capital for large development projects—an experience that continues to inform his work today. He has since worked for several large national and international real estate firms serving the Texas market where he’s consistently ranked among top-performing area agents. Along with his professional accomplishments in real estate, Inaky is the author of an Amazon #1 best-selling book called The One Thing That Changed Everything. He’s a member of New Braunfels Jaycee and the New Braunfels Chamber of Commerce. When he’s not helping clients or serving the community, Inaky enjoys traveling, scuba diving, and snowboarding.

832.922.8218

inaky.strick@sothebysrealty.com

inakystrick.sothebysrealty.com

MELYN YAKLIN

A hardworking people person with a can-do attitude, Melyn Yaklin is a licensed agent who welcomes clients looking to turn real estate dreams into reality in and around Central Texas’s New Braunfels area. She provides expert guidance for buyers and sellers at all levels with a strong focus on developments and luxury property. Melyn strives to go above and beyond, streamlining as much of the process as possible— from preparing homes for the market, and recommending service providers to all of the details necessary for achieving successful transactions. She brings patience, expertise, and empathy to every new opportunity—always mindful that real estate is a highly emotional decision for most people.

Born and raised in Gonzales and Kingsville, Texas, Melyn’s been immersed in the real estate world from a young age. Her mom was a real estate agent and her dad worked in banking. She graduated from Texas A&M with a bachelor’s degree in leadership and married her high school sweetheart, a member of the U.S. Marine Corp. As a result, Melyn has moved many times for her husband’s military career— an experience she credits with giving her a greater appreciation for the relocation process, as well as people’s unique stories. She loves working in real estate because it gives her a chance to be part of new beginnings for the individuals and families she serves—a thrill that simply never gets old.

OUR TEAM

The sales and marketing expertise available through Kuper Sotheby’s International Realty will ensure success. Upon project inception, we work hand-in-hand with our staff to consult on design and leverage relationships for maximum success before your property comes to market. Our team of marketing consultants focuses on real estate marketing strategy and execution. We create a unique and compelling identity for a listing in addition to seamlessly executing the finely-tuned marketing plan tailored to each listing’s needs.

J KUPER BROKER AND PRESIDENT

CAROLYN RHODES VP OF SALES

KRISTINA FAILLA SALES ADMINISTRATOR

CAROLINE TIMMINS SR. MARKETING DIRECTOR

TAYLOR SWANZY ASSISTANT MARKETING DIRECTOR

INAKY STRICK BROKER ASSOCIATE

MELYN YAKLIN LICENSED ASSISTANT

FEATURED LISTINGS

1055 KINGS COVE DRIVE, CANYON LAKE, TX 78133

Stunning home on a large double lot in the gated community of Kings Cove. Pull into the welcoming circle drive and open the rod iron double doors to this pristine four-bedrooms and four and a half bathrooms home. Barrel ceiling entry, stained concrete, open entertaining space, and rock accents throughout. Pick a spot on the back patio to enjoy morning coffee and take a short walk to the water’s edge to the outdoor seating area.

175 EAST NORTH STREET, NEW BRAUNFELS, TX 78130

Tremendous curb appeal and meticulously renovated single story in the heart of New Braunfels. Illuminated by abundant natural lighting, wood ceiling details, iconic green fireplace, original hardwood flooring, and a completely revamped modern and open kitchen. Entertain and enjoy the back yard with two covered patios and artistically designed stone and bamboo fencing. The property is just a few blocks from Schlitterbahn and the Comal River.

FEATURED LISTINGS -

THE CANYONS AT SCENIC LOOP | Situated just outside the San Antonio city limits, yet within minutes of all the big city hot spots, there are plenty of acreages to spread out and build your picture-perfect custom dream home. Enjoy the magnificent rolling landscap and take in the most fantastic, long-range panoramic views of the hill country and city skyline.

OLD MILL | These fully furnished condominiums are in one of the most popular vacation destinations in Texas and are within walking distance to historic Gruene, shopping, Gruene Hall, and just steps away from one of the most beautiful views of the Guadalupe River. The community amenities include a pool, BBQ grill, picnic area, recreation center, and a short walk across the street for river tube rentals.

1ELEVEN | These new and modern condos with resort-style amenities in Canyon Lake are perfect for full-time living or short-term rentals. These bright and spacious condos with water views are located less than a mile from local shopping, grocery store, and dining. The condos are situated at a higher elevation for an unmatched view of Canyon Lake with amenities including a dog park and an infinity-edge pool.

MARKETING PLAN

MARKETING LAUNCH

A marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps will be executed for the project:

• Listing agreement signed

• Quiet listing launch to all Kuper Sotheby’s International Realty agents

• Open title with Preserve Title Company

• Schedule photographer

• Obtain keys and place a secure lockbox

• Shoot photos, aerials, and 3D Matterport tour

• Create a list of property features and highlights

• Gather utility information

• Create a compelling property description

• Proof MLS data entry form

• Finalize marketing

• Order print and digital marketing assets with marketing department

• Single custom property website

• Sotheby’s International Realty exclusive global property syndication

• Pitch property exclusive to Sotheby’s International Realty Public Relations Firm

• Complete any property cleaning if needed and final touch-ups

• Curate photography order for launch

• Approve social media assets

• Review property within the brokerage

• Property tour preview for Sotheby’s International Realty agents

• Sotheby’s International Realty iconic blue sign install

• Prepare for the first open house

• Launch listing on Central Texas MLS, San Antonio Board of Realtors MLS, and Austin Board of Realtors MLS

• Launch property on more than 100 websites, nationally and internationally

• Launch property to Zillow, Trulia, Realtor.com, Homes.com, etc.

• Email to top Sotheby’s International Realty Brokers in the country

• Email campaign to top local brokers

PLAN DETAILS AND VALUES

QUICK LAUNCH

Your listing is quick launched through Kuper Connect after the listing agreement is signed but before it is officially live on the market. This alerts the company’s network of elite agents that the property is available and facilitates early sales.

PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY // $3,000 VALUE

The marketing revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography and videography are executed to showcase the listing. All content is put through rigorous editing and quality control process.

3D VIRTUAL TOURS // $2,000 VALUE

The 360 VR capture system renders a listing’s interiors as 3D models, which you can walk through and look around in an immersive virtual reality environment. These tours create a photorealistic experience of a property, while leveraging the 3D data to give viewers a sense of physical presence.

CUSTOM WEBSITE // $2,500 VALUE

Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.

CUSTOM PROPERTY BROCHURES // $500 VALUE

We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.

CUSTOM POSTCARD CAMPAIGN // $1,000 VALUE

A custom direct mail campaign will be created to bolster interest in targeted key areas within the listing neighborhood and surrounding areas. By employing a consistent, unique, and customized direct mail campaign, we will be able to skillfully market your listing.

E-MAIL CAMPAIGNS // $1,000 VALUE

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.

SOCIAL MEDIA ADVERTISING // $2,000 VALUE

Our social media ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

PUBLIC RELATIONS PITCH // $5,000 VALUE

We employ this strategy to gain exposure in high-end media outlets for prospective buyers to learn about special listings. The objective of this public relations plan is to promote your property to local, national, and, if appropriate, international publications that spotlight luxury real estate.

SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

OUR BRAND

Global Network

The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions.

With over 1,000 offices in more than 79 countries worldwide, our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas.

ACROSS THE GLOBE

25,000 agents 79 countries

1,000 offices

$204 billion global sales volume

LAGLIO, COMO, ITALY

Local Power. Global Reach.

At Kuper Sotheby’s International Realty, we continue to break our own records as measured both locally in Texas and around the world as part of the Sotheby’s International Realty network in sales volume, website traffic, and media exposure. Our performance stems from our approach: never rest on your laurels and work to always redefine the highest level of service.

$4.14B

ANNUAL LOCAL SALES VOLUME

$204B

ANNUAL GLOBAL SALES VOLUME

4,440 ANNUAL LOCAL TRANSACTIONS

$930,000

KUPER AVERAGE SALES PRICE

OUR STRATEGY

Best-in-Class Marketing

Kuper Sotheby’s International Realty is home to a dedicated in-house creative division, Kuper Creative, which excels in the art of marketing our exclusive properties, outstanding agents, and company. Kuper Creative offers fully-integrated marketing solutions with a scope of work that encompasses everything from graphic design to event management, digital marketing to public relations. A team of in-house brand managers alongside a network of trusted partners offers strategically-driven solutions for our agents on behalf of their sellers, developers, and investors. The Kuper Creative team leverages relationships with traditional and new media outlets, as well as the most cutting-edge technologies and social media strategies, to ensure maximum exposure for the properties and agents we represent and to create brand recognition in the marketplace.

Brilliant Photography & Videography

Our marketing revolves around professional photography and videography, showcasing the beauty of our exclusive inventory in everything we do. Kuper Sotheby’s International Realty’s properties are brought to life with the help of professional photographers and videographers on every listing, no matter the price. With strict guidelines for property photography and videography —including standards for lighting, composition, and content—Kuper Sotheby’s International Realty guarantees the best representation of your home is distributed across the globe.

Extraordinary Print Marketing

Kuper Sotheby’s International Realty takes great pride in producing top-notch print marketing pieces that showcase our extraordinary properties and our best-in-class photography. Articulating the property’s story in print is crucial. We craft refined, magazine-quality brochures that showcase the property’s unique features and history. Additionally, we create direct mail campaigns that break through the noise and stand out in a mailbox with their distinctive design. Beyond the basics, Kuper Sotheby’s International Realty hand-selects the local premier print publications covering San Antonio, Austin, New Braunfels, Boerne regions to work with, along with statewide and national publications in specific feeder markets. We target media partners that focus on real estate, luxury lifestyle, art, events, and philanthropic missions and design bespoke print advertisements for our agents and our exclusive listings.

Proprietary Listing Distribution

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, including our exclusive Seller’s Report, which enables our sales associates and clients to define a marketing campaign’s effectiveness and the impact of price adjustments.

sothebysrealty.com, kuperrealty.com & a network of 100+ Sotheby’s International Realty Brokerage websites worldwide

Exclusive Digital Marketing Outlets

While we’ve always been able to quickly adapt to our changing world and industry, robust digital marketing has been the cornerstone of our strategy for years. 90% of home buyers begin searching for their home online, so it’s essential for Kuper Sotheby’s International Realty to have access to digital outlets to promote our listings. Our digital property advertising programs allow agents to place advertising and upgrade property listings on high profile websites at exclusive rates and engage local, national, and international consumers through effective content marketing and geo-targeted campaigns, whether it be through advertorials, social media marketing, or display ads. We have longstanding partnerships with local media outlets like CultureMap and The Business Journal, plus other custom programs that provide exposure for listings throughout the entire digital environment.

VIRTUAL REAL ESTATE SOLUTIONS

3D Property Tours

Our 360 VR capture system renders a listing’s interiors as 3D models, which you can walk through and look around in an immersive virtual reality environment. These tours create a photorealistic experience of a property, while leveraging the 3D data to give viewers a sense of physical presence—creating the feeling of truly being in the space.

Immersive Listing Video

Homebuyers are engaging with video in every element of their online experience—websites, social networks, and on their TVs. Research tells us that the longer someone is on a website, the more likely they are to inquire about a property. Video provides a truly immersive and engaging experience for the consumer unlike a photo ever could.

Virtual Staging

With virtual home staging, we can inspire buyers and help them better imagine their future home, all while standing out from the monotony of the competition. In fact, 83% of buyer’s agents say staging made it easier for their client to visualize the property as their home.

Kuper Ad Intelligence

We utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers to homes showcased on our website. Properties on kuperrealty.com are automatically advertised on social media through our Kuper Ad Intelligence program. This powerful platform identifies people who are searching specifically for your type of home and shows them your property’s ad. Kuper Ad Intelligence collects and analyzes all that data in real time so we can show your property to the people most likely to buy it right now.

Engaging E-Marketing

“E-blast” is another word to describe a digital flyer that is sent out online to targeted e-mail addresses in order to advertise your new listing. E-blasts allow us to advertise your property to a large number of qualified agents and potential buyers, all while highlighting things like video, virtual tours, and professional photography in a beautiful and compelling way.

Virtual Showings

The demand for video and chat software has increased exponentially to ensure a potential buyer is able to effectively view and evaluate the home even if they can’t physically be there. Our agents are skilled in the top platforms that can execute virtual showings for all of our clients.

Media Partnerships & Targeted Advertising

Sotheby’s International Realty has exclusive advertising partnerships with the most significant media companies and real estate-focused websites in the world. With an emphasis on brand exclusivity, we have contracted with strategic media powerhouses whose innovation, experience, and international impact allow us to give unmatched exposure to our listings worldwide. Our advertising plans are driven by a consumer-centric approach, targeting potential buyers and sellers at all stages of the real estate journey.

TARGETED SOCIAL CHANNELS

GLOBAL ADVERTISING PARTNERS

Unrivaled Web Exposure

Sothebysrealty.com is the number one luxury real estate site in the world. The art of marketing a property is based on showcasing each home’s unique character. In 14 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content-rich experience is effective in driving prospective buyers to sothebysrealty. com and engaging them once they arrive. A gorgeous, functional gateway to Central and South Texas real estate, kuperrealty.com provides optimal local exposure for our listings and features a robust search component, unique content, and attracts over 50,000 users a month from around the world.

46 million annual visits translated into 14 languages

destination & lifestyle collections

2021 Webby award winner

60 currency conversions Mobile-first approach Virtual reality & 3D tours 90 million video plays

Branding & Identity

Kuper Creative will craft an engaging brand strategy, messaging, and product positioning utilizing input from the developer and the sales team and incorporating their insights on target buyer demographics.

Naming & Brand Identity Exploration of various names and logo design directions, a final logomark in color and B&W formats that will work across multiple platforms will be provided. Graphic Guidelines Development of easy to follow design details on logo application, usages, color palettes, supporting typefaces and complementary graphic elements

Positioning Development of overall key messaging concepts incorporated throughout marketing materials including any relevant taglines for the project.

Web Presence

Websites serve as the primary channel that prospective buyers use to interact with a project. A well-designed website not only provides vital information but incites curiosity and drives a deeper connection with the lifestyle offering. Kuper Creative will develop an engaging website with optimized navigation, programming, and functionality.

Website Technology Details The site will be developed utilizing industry best practices, functioning on all devices, and will feature responsive web design providing optimal imaging across a variety of devices, windows and screen sizes.

Renderings & 3D Animation

3D Renderings can express the highest level of emotion and detail about a project. Kuper Creative’s ultra-realistic renderings stand apart from others in their intensity, fidelity, and story-telling. Kuper Creative crafts renderings that reveal the true nature of the project’s brand and lifestyle.

High-impact animations provide a tangible, illustrative vision of the project. Each high-fidelity animation scene includes multiple camera angles of the space providing the feeling of a 3D walkthrough.

Photography & Videography

Beyond renderings, actual photography and videography can be impactful for a project in many ways. When the product is at a stage to be photographed, Kuper Creative can coordinate professional photography and video shoots to capture the project.

In addition to that, it’s also important to utilize photography and videography to capture the lifestyle in and around the project. Oftentimes, an engaging video highlighting the area and its amenities can help to capture what it would be like to truly live there.

Social Media Management

Our Social Media program brings your development to the next level. It is imperative for a development to use social media in marketing their project and their lifestyle as it is a medium to connect to the community and reach new clients. While any project can have a social media account, it’s not always clear how to use social media as a tool to send the right message to the right people at the right time, and it’s not always easy to keep your pages up to date. Kuper Creative’s social media management program can offer a solution for the three most important social media channels for developments—Facebook, Instagram, and Linkedin—that combines curated content for the development in tandem with specific project updates to create robust, evergreen profiles

Graphic Design

Each development project is unique, and because of that Kuper Creative is equipped to execute creative projects of varying degrees.

BROCHURES A concise project presentation including information on the project, location, floor plans, services, amenities, and the team can be customized for the project.

E-MARKETING An e-blast serves as an informative digital touch-point that keeps the property top-ofmind for prospective buyers and brokers. Each e-blast provides details on a specific element of the property as a stand alone collateral piece, yet collectively they provide a broader engaging narrative. Custom digital newsletter campaigns can also be created.

DIRECT MAIL Direct mail delivers the strongest return on investment for customer acquisition for B2C marketers. Kuper Creative can design stand-out postcards and other direct mail items to be sent to curated lists of potential buyers.

ADVERTISEMENTS A strong ad campaign can evoke curiosity and interest in a property. Kuper Creative will craft a compelling ad campaign that highlights the property’s key attributes and provides strong messaging and positioning to prospective buyers across channels.

Public Relations

Kuper Creative can employ a professional public relations strategy to gain exposure in targeted media outlets for prospective buyers to learn about the development. The objective of a custom PR plan is to promote the project to local, national, and, if appropriate, international publications that spotlight luxury real estate. Utilizing our local PR professional, along with the public relations team at Sotheby’s International Realty and the Texas Newswire, will ensure the news of the project reaching all relevant media partners.

Event Management

Well-executed events can be one of the most effective ways to market a development. Kuper Creative’s extensive experience in event management will ensure that every step from conceptualization, promotion, and execution of an event will be successful. We can create experiences both big and small, from private functions for 25 to extravagant celebrations with hundreds of attendees.