Keller Williams Outfront - Built by agents for agents

VOL. 1.1 2019

South Africa

HEAD HEAD-TURNERS

RS

SOMERSET WEST, WESTERN CAPE

JASON HUTTON He publicly commented on the KW agents' openness to share when he was attending his first KW Family Reunion. Being new in KW, this real estate icon quickly realised that the KW culture of succeeding through others are lived by the agents, not just words perported to being the KW Belief System.

He was the No.2 agent in South Africa for the past 5 years and under the Top 20 agents internationally at another national franchisor. His 11 years in real estate made him aware that this business is built on relationships and referrals at its core. Jason realised that he needed another opportunity to bring his vision to fruition.

"I realised that a brand is experienced through what the agent does or don't do. At the end, it's about my brand."

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VOL.1.1 2019 VOL.15.1 2018

He grabbed the opportunity to build his business under his own brand joining KW Impact in Somerset West in April 2019.

Jason has a 85% success rate of securing sole mandates and he attributes this to knowing his numbers. Extensive time goes into professional preparation and research about the area and property figures. This has allowed me to build strong relationships with high-end developers.

His belief about the strength of a personal brand was confirmed when several clients and developers moved their business with him to KW. The commission split was another pull to the company. He admits that he too joined the industry due to its flexibility and higher earning potential But after working as agent for a few years, he realised that this career can be so much more. "This is what the KW model represents for me. It allows growth in more facets than the traditional real estate companies offer."

Every day, top-producing agents are turning heads as they make the move to Keller Williams.

Here’s a look at a few who are now proud to call KW home.

URN PRETORIA, GAUTENG

RIAAN VAN DEVENTER "I started in real estate after assisting my Dad's neighbour over a weekend with show houses as his agent got sick."

That was in 1985 and Riaan van Deventer sold both the show houses. The following Monday, he resigned his day job ...

Riaan van Deventer joined Keller Williams as Operating Principal and owner of KW Edge in Pretoria. He was Managing Director at an opposition company for 7 years before joining KW. "NiĂŤl Cronje scheduled a lunch with me while we were waiting at a traffic light. When we met for lunch during December 2014, he gave me the One Thing and a MREA to read."

Riaan recognised that he was at the wrong company once he read the One Thing! He admits that his previous company was lacking business models, systems and accountability.

chance to develop a 7 level business with very little effort.

He is focused on results and have a clear vision what he would like his top 20% in his market Centre to achieve.

"Ultimately, my clients are the agents in my market centre and I regard them as potential Cappers at KW, putting their needs first. I want them to realise their businesses worth owning and lives worth living."

He aims to remain in real estate for another 20 years merging into a coaching and mentoring role as Productivity Coach.

Under Riaan's leadership, KW Edge has grown from zero agents to 128 agents in only four years.

Riaan is enegized by the knowledge that there is no limit to what one can do in this business and that every associate in his Market Centre has the 3 3

H E A D -T U R N E R S

LOUIS HARDING SOMERSET WEST, WESTERN CAPE Initially he turned KW down, convinced that it was all 'smoke and mirrors', but after doing his own due diligence, Louis Harding was excited to move to KW. "The culture of KW was the final check for me - I realised that people will 'have my back' and I loved the synergy with my own values."

Having had a 25 year career in the IT industry, the integration of KW's technology was another check for Louis.

He not only wanted to grow his business built on his client relationships, but also grow personally.

"The whole KW model, system and culture are so condusive to growth. I love helping others develop their skills and see them and their businesses grow."

Louis Harding is excited to build on his 13 years of real estate experience and influence others to build a business within Keller Williams with little financial layout.

His real estate career crossed paths with two franchisors but Louis found the area restrictions of traditional real estate franchisors frustrating since he was in business with a developer for lifestyle and retirement villages across the country.

Cultural Ambassadors 2018 A Cultural Ambassador is a Keller Williams associate who has been nominated by their peers and selected by the Region for being someone who embodies, lives, and models the culture of our company at an extraordinary level.

Ambassadorship is a lifetime appointment—not an award. An Ambassador honors the WI4C2TS in daily business and life – both inside and outside the Market Center

“Culture is the

predetermined way we agree we will treat each other.

“

Mo Anderson, VCOB

L front to R: Tracy Cerfonteyn (for Eben & Hanneleen Benade), Nazely Jones, Sue Kohn, Brenda Coetzee, Evelyn van Eck, Anouschka Lubbe, Christiaan Matthee, Veli Mfetane, Sandile Sibanda L back to R: Leon Kruyshaar, Norman Moodley, Stone Mabena, Michael Collyer, Jacques du Preez, Roline Campher, Eric Jamneck, Lorette Barnard

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VOL.1.1 2019

NO MOUNTAIN TOO HIGH Exhausted, yet exhilarated, Shreve collapsed onto a warm granite slab at 7,659 feet to catch his breath and surveyed the thousands of massive California black oaks dotting the valley below. From atop El Cap, one of the world’s most famous technical rock climbs, the trees looked like miniature green cotton balls.

“It was incredible, a dream come true,” says Shreve, 45, who grew up in Ogden, Utah, surrounded by mountains. He always envisioned himself scaling the Nose of El Cap; it was on his bucket list.

Four months after Shreve’s first successful ascent, he did it again. “I love sitting in a place where the only way to get there is the way we did,” he says. “Climbing is a sport that requires every muscle you’ve got, technique, and mental stamina.”

Shreve credits his feat to steadfast preparation and training with the help of a team of carefully chosen experts, dedication to his goal and a mindset for success. They’re tools he’s used for years in business, first growing a booming real estate practice, and then, for the last four years as a KW MAPS Coach, helping agents grow their businesses. The MAPS coaching program, led by Dianna Kokoszka, has won numerous awards for helping professionals transform their lives.

“Part of the reason I wanted to

push this big goal was that I wanted to make sure I’m living the life I’m coaching,” Shreve says. “I challenge people to set a goal that sits just on the other side of what they think they’re capable of. The goal should make them

AFTER 13 HOURS AND 13 MINUTES OF NONSTOP VERTICAL CLIMBING, A YEAR OF GRUELING TRAINING AND ONE FAILED ATTEMPT, KW MAPS COACH ABRAHAM SHREVE HEAVED HIMSELF OVER THE TOP OF EL CAPITAN IN YOSEMITE NATIONAL PARK THIS PAST SUMMER.

nervous.”

The First Attempt It was 2014 when Shreve first attempted to scale El Cap. Half of all climbers who attempt it are unsuccessful the first try. Most climbers make it to the top of the rock formation after three to five days of climbing.

Shreve and his climbing partner planned for five. The weather that day in October was unseasonably hot and the system they rigged to haul up food and gear wasn’t working well.

“We got up 1,000 feet and tapped out,” Shreve says. Hanging from El Cap’s sheer granite face, he called his wife, Terresa, on his phone. She encouraged him to keep going. “It had been my dream for so long,” Shreve says.

But he knew by the middle of day three, he and his climbing partner would run out of water. “I said to my wife, ‘Honey, we’re going to make the smart choice and come down.’”

Shreve was disappointed. Work and family then took over, but El Cap was always in the back of his mind. A year later, he was itching for a challenge. “If I don’t have something

5

ABRAHAM SHREVE MIDVALE (UT.)

“PART OF THE REASON I WANTED TO PUSH THIS BIG GOAL WAS THAT I WANTED TO MAKE SURE I’M LIVING THE LIFE I’M COACHING. I CHALLENGE PEOPLE TO SET A GOAL THAT SITS JUST ON THE OTHER SIDE OF WHAT THEY THINK THEY’RE CAPABLE OF.” making me anxious, I stop progressing,” Shreve says.

He called a fellow climber friend to see if he’d be game to join him for another attempt at El Cap. “He said he’d do it with me if we did it in one day,” says Shreve. “You have to be climbing at an elite level to do that. It made me physically nauseous, but I committed right away.”

EL CAPITAN, Yosemite National Park June / October 2017 Images provided by Abraham Shreve

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VOL. 15.1 2017

climbed it in two hours and 23 minutes.

For Shreve, he was a hero, a celebrity.

In college, Florine’s poster hung from Shreve’s wall. In 2016, Florine had just released a memoir. Correspondingly, Shreve logged onto Facebook and sent him a message.

“One of my guiding philosophies in life is, ‘If you don’t ask, you don’t know,’” says Shreve. “I wrote to Hans, ‘I’m a 44-year-old father of four that The Training Begins cannot give up my obsession with the That same day, Shreve got to work.

Nose, and [I] am wondering if you’ll One of the great secrets to successful have a call with me.’” people, he says, is they realize they Florine wrote back, and he agreed to can’t succeed on their own. Shreve talk. Soon after, the two had an hour himself was coached by KW MAPS and a half-long call. After that, Florine Mastery Coach Tony DiCello, who came on board as Shreve’s coach, joinbrought him into the world of coach- ing a strength and conditioning expert ing.

– who trains Mixed Martial Arts fighters With the climb, Shreve knew he – and a nutritionist. “You have to insert needed help, a mentor and a solid plan the right people,” Shreve says, “People to accomplish his goal, so he started that won’t let you take yourself off the to assemble a team of experts. “I asked hook or self-sabotage.” myself, who’s the best person to menFlorine immediately sent Shreve a tor me on this climb?” spreadsheet with a specific training American climber Hans Florine, 53, schedule. They had regular Skype calls has ascended El Cap 110 times. He during which Florine taught Shreve held the speed record for climbing new techniques. Shreve built time into the Nose for more than 10 years. He his busy schedule to do 1,000-foot

MINDSET

WHILE YOU MAY NOT BE CLIMBING TO THE TOP OF EL CAPITAN ANY TIME SOON, YOU ARE SCALING UP MOUNTAINS EVERY DAY! USE THESE LESSONS FROM SHREVE’S CLIMB TO REACH NEW HEIGHTS IN BUSINESS AND IN LIFE.

1 Set a Big Goal with a clear objective. “Your goal should make you nervous.”

2 Commit to your goal and create an enviroment that supports it.

3 Seek out top experts (mentors/coaches) to help push you past the finish line. Great people cannot succeed alone.

4 Remain resolute in defending your training time.

solo practice climbs in Zion National Park, and he created scorecards for his workouts, rating his progress. “We started this very systematic training,” Shreve says. “I reported to him.”

Creating the Right Space for Success His three-hour workouts were going well, but Shreve soon realized he was succumbing to one of Gary Keller’s four thieves of productivity: his environment wasn’t supporting his goals. He knew he had to work out during the day. He wouldn’t sacrifice the time he spent after work with his wife of 21 years and four children. In the afternoons, he was committed to coaching his daughter’s soccer team.

So, Shreve set out to create a training space in his office. He built a five-station custom climbing simulator that helped him build muscle, hone his technique and build endurance. This is where he worked out in the early morning before his work as a coach began. “If I had not done that, I wouldn’t have been successful,” he says. Training wasn’t easy. At times it was repititous and boring but understanding that consistency brings results over time, he pushed on. He even persevered after injuring his elbow and knee. “I had some terrible days, but I never missed one training day,” he says.

Shreve Defends His Training Time In business and in training, Shreve believes a morning routine is crucial. In his coaching, he recommends agents commit to lead-generating first thing, even if other “emergencies” try to pull you away. “Lots of things feel urgent,” Shreve says. “The secret in business is to be able to keep things in their lane.”

Not a day passed without some task or event popping up that threatened Shreve’s training time. But he refused to let them interfere. “My plan for training was so clear,” he says. “It was easier for me to say ‘I can’t do that.’ Your clarity of plan will do much of the heavy lifting for you.” Knowing when to say “no” is also a valuable skill, he says.

Florine. In October, he and his friend returned, hoping to reach the summit in 24 hours. When Shreve took over to lead the ascent for the second half of the route, it was dark outside, but his training and fitness kicked in. After 33 hours of straight climbing, he reached the top of El Cap for a second time.

El Capitan may have been on Shreve’s bucket list, but he believes anything “cool enough” to do once, you should probably do again. Now, he’s gearing up for a third ascent of the cliff next year. This time, his goal is to reach the top in under 12 hours.

To succeed, “We all need a very clear objective,” Shreve says.

To the Top In June, Shreve climbed El Capitan with 7

How do I secure MORE BUSINESS for my conveyancing business?

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How many potential real estate leads does your firm generate per day?

How many independent estate agents do you know that could be interested to go in business with you and earn more per transaction than anywhere else, with the support and training from the No.1 training organisation?

IT’S A WIN-WIN!

HOW IT WORKS

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EXTRA INCOME STREAM

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COMMISSION TO AGENT UNBEATABLE!

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WWW.KWSA.CO.ZA

The conveyancer attracts talent (agents) to be part of his/her team.

Minimum 5 agents.

The monthly fee per agent (approx. R1000) - payable by agents themselves to the relevant KW Market Centre.

• A monthly fee of R2,000 (excl. VAT) per KW Wealth Alliance Team.

Conveyancer

YOUR BUSINESS CENTRE Your team’s sales generate more conveyancing business

Your Team

KW Market Centre provides support & training to your team

180 000 global associates • 950 global offices

Get your share of the 'gift'

By Deon Terblanche

Although our agents do not assume financial, legal or management responsibilities, they are rewarded for growth with a portion of the revenue, as if they were owners.

Gary Keller, explains, “We created a program that allows associates to build a business inside a real estate company that is as powerful as if they owned the company themselves.”

PASSIVE INCOME How does it work?

It is simple! You just relate to and refer people who you believe would benefit from the income-earning potential, models and systems, training, technology or support to any Keller Williams Market Centre's Team Leader.

So let's imagine you have a friendly relationship with Hope, an agent who is not with Keller Williams yet. One day at an open hour Hope tells you that her business is in a bit of a rut. Listening to her talking about her challenges, you realize that her sales results will improve as soon as she gets the benefit of great training, technology and leadership support. You talk about your Keller Williams experience with Hope and recommends that she meets with your Team Leader.

The Team Leader will go through a thorough

interview process with Hope to determine if

A portion of all KW joining Keller Williams is a win-win for her and the Market Centre. If contribute to your GROWTH SHARE. Hope decides that Keller Williams is a fit for her, the Team Leader will do the actual recruiting if the Market Centre. You will even be able to she is convinced that Hope will enjoy and be bequeath this passive income stream to your a fit for the Market Centre's culture. surviving spouse or children in your will.

FRANCHISE ROYALTIES

Growth Share After joining Keller Williams, as Hope's sponsor, Keller Williams will pay you a portion of the income earned by Keller Williams on every sale done by Hope. It is important to note that you will not be paid a portion of Hope's sales commission. Instead, you will be rewarded by Keller Williams from its own revenue on each sale done by Hope.

You will earn Growth Share when you sponsor a productive agent to any Market Centre in the world outside of North America.

Profit Share If you sponsor an agent to a Keller Williams Market Centre in North America, you stand a chance to earn Profit Share.

In an industry that is often plagued by insufficient retirement or worst-case scenario planning, that's a life worth living and a legacy worth leaving.

“...real money that pays

school fees, it provides a back-up income during quieter months, it pays unexpected doctors' bills, it pays for overseas trips...

“

The Growth and Profit Share program creates an interdependent relationship between agents and their Market Centre.

Associates who are instrumental in attracting productive agents to Keller Williams will be rewarded with passive, potentially long-term income without investing any capital.

Keller Williams South Africa pays the Growth Share into your bank account on a quarterly basis. Growth Share or Profit Share is real money that pays school fees, it provides a back-up income during quieter months, it pays unexpected doctors' bills, it pays for overseas trips to events like Family Reunion in the United States, and much more.

Amazingly, after three years and one day, your right to receive your share of the “Gift” vests, which means that you'll always receive it.

If you retire or leave Keller Williams' service, you will still get your payments from Keller Williams, provided you stay in contact with

Deon Terblanche KW Eden & KW Scenic

ANNUAL AWARDS @ FAMILY REUNION

ANNUAL AWARDS 2018

KW CLOCKWORK MARKET CENTRE OF THE YEAR 2018

HIGHEST TURNOVER GROSS COMMISSION INCOME HIGHEST AVERAGE COMM HIGHEST NUMBER OF UNITS HIGHEST GROWTH SHARE PAID BACK TO ASSOC Giovanni Gaggia, Anja Gueffroy, Diane Cross, Justus Broderick & Deon Tromp

HIGHES EARNE

Dean Fe

HIGHES EARNE KW AMBASSADORS OF THE YEAR 2018 Anouschka Lubbe, Fran Woolford & Tania van Rooyen

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VOL.1.1 2019

Riaan v KW Edg

MISSION PER AGENT CIATES

ANNUAL AWARDS @ FAMILY REUNION

HIGHEST INDIVIDUAL GROSS COMMISSION INCOME Chris Yeomans - KW Red Door

TOP TEAM LEADER OF THE YEAR Maryke Peiser - KW Edge

HIGHEST ASSOCIATE COUNT KW Edge - Riaan van Deventer, Maryke Peiser, Lydette Roos

ROOKIE OF THE YEAR Derryn Sanders - KW Scenic

ST INDIVIDUAL GROWTH SHARE ED BY AN ASSOCIATE

erreira - KW Explore

MARKET CENTRE ADMINISTRATOR OF THE YEAR

ST INDIVIDUAL GROWTH SHARE ED BY LEADERSHIP

Desiree Moore KW Centurion

van Deventer ge

HIGHEST INDIVIDUAL NUMBER OF UNITS Tessa Semple KW Explore Port Elizabeth

11

29 sessions • 33 speakers & panellists • The rea

al estate industry’s most powerful training event.

M O N T H LY AWA R D S

YES Awards Your Excellence Shows

TOP

PERFORMERS

JULY 2019

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VOL.1.1 2019

TOP MARKET CENTRES - REGISTERED TRANSACTIONS: COMMISSION

2

KW ADVANCE

1

KW EDGE

3

KW IMPACT

Riaan van Deventer Lucinda Liebenberg

Gus Theron

TOP MARKET CENTRES - REGISTERED TRANSACTIONS: UNITS

2

KW CLOCKWORK SANDTON

1

KW EDGE

3

KW IMPACT

Riaan van Deventer Diane Cross

Gus Theron

NUMBERS

M O N T H LY AWA R D S

TOP

PERFORMERS

10

TOP-PRODUCING MARKET CENTRES #

MARKET CENTRE

1 2 3 4 5 6 7 8 9 10

KW Edge KW Advance KW Impact KW Clockwork Sandton KW Premier KW Centurion KW Clockwork KW Extreme KW Explore Port Elizabeth KW Coastal

JULY 2019

LANGUAGE

OF REAL ESTATE

PERFORMANCE AND OPPORTUNITIES Monthover-Month

Year-toDate

Registered Units

+39%

+9%

Registered Sales Volume

+41%

+12%

Listings Taken

+22%

+14%

Listings Taken Volume

-22%

-21%

Listings Sold

+72%

+35%

Listings Sold Volume

+69%

+21%

Contracts Written

+54%

+28%

Contracts Written Volume

+54%

+18%

Registered GCI

+41%

+12%

Growth Share

+41%

+12%

JULY 2019

15

M O N T H LY AWA R D S

YES Awards Your Excellence Shows

JULY 2019

TOP INDIVIDUALS - REGISTERED TRANSACTIONS: COMMISSION

2 4

KW ADVANCE

1

KW CLOCKWORK SANDTON

3

KW IMPACT

5

KW PREMIER

Jodi Shearer

Shane Shaw Lindsay Dwyer

KW COASTAL

Mariana Janse van Rensburg

Trevor WestonGreen

Sue Kohn

TOP INDIVIDUALS - REGISTERED TRANSACTIONS: UNITS

2 4

KW IMPACT

3

KW EXPLORE PORT ELIZABETH

5

KW CLOCKWORK SANDTON

Mariana Janse van Resnburg Nonhli Sephula

16

1

KW CLOCKWORK SANDTON

VOL.1.1 2019

Jodi Shearer

KW SCENIC

Sue Fraser

Carl de Beer

NUMBERS

M O N T H LY AWA R D S

50

TOP-PRODUCING AGENTS

TOP

PERFORMERS

JULY 2019 1

Jodi Shearer

KW Clockwork Sandton

26

Frikkie Els

KW Impact

2

Shane Shaw

KW Advance

27

Elsabe Marnitz

KW Impact

3

Mariana JvRensburg

KW Impact

28

Lindi Brougham-Cook

KW Premier

4

Lindsay Dwyer

KW Premier

29

Jade Povey

KW Edge

4

Trevor Weston-Green

KW Premier

30

Zikhona Gaven

KW Clockwork Sandton

5

Sue Kohn

KW Coastal

31

Robyn Smuts

KW Eden

6

Rochelle de Klerk

KW Clockwork

32

Tracy Vogt

KW Premier

Brenda Coetzee

KW Edge

7

Carl De Beer

KW Scenic

33

8

Michelle Crouse

KW Select

34

Bela Cardoso

KW Clockwork

9

Sue Fraser

KW Explore Port Elizabeth

35

Stone Mabena

KW Edge

10

Duncan Krause

Team Innovatio

36

Mark Wildschut

KW Premier

11

Mandy Pelser

KW Eden

37

Cecile Stander

KW Explore Port Elizabeth

12

Linda Burke

KW Edge

38

Anna Marie Vd Watt

Anna-Marie & Team

13

Karien Burger

KW Edge

39

Rapholo Mahuma

KW Legends

14

Carin Rolstone

KW Coastal

40

Marjeanne Taljaard

KW Advance

15

Carlos Horta

KW South

41

Dean Ferreira

3Sixty˚Realtors

Alma Kleynhans

KW Edge

16

Ruben Adams

KW Impact

42

17

Barbie Roberts

KW Select

43

Antoinette Visser

KW Impact

18

Jolanda Faught

KW Advance

44

Anneleen Benade

KW Extreme

19

Amanda Odendaal

KW Scenic

45

Dylan Maier

KW Explore

Brad Flynn

KW Premier

20

Andre Nortje

KW Centurion

46

21

Pieter Human Jnr

KW North

47

Monica Le Roux

KW Scenic

22

Verna Venter

KW Red Door

48

Schalk Siese

KW Centurion

23

Ronel Joubert

Ronel Joubert Team

49

Remuna Brooker

KW Impact

50

Michael Collyer

KW Explore

24

Vanessa Chaplog

Team Chaplog

25

Nonhli Sephula

KW Clockwork Sandton

“

Do what you love. When you love your work, you become the best worker in the world!

Jody Shearer

” 17

OutFront is published by Keller Williams Realty, Inc. The entire document of OutFront is copyrightŠ by Keller Williams Realty, Inc. No portion may be reproduced in whole or in part by any means, including electronic retrieval systems, without the express written permission of the publisher. Editorial or advertising does not constitute advice but is considered informative.