Use of Gray

Gray 70 and 35 are used throughout all brand collateral as important graphic elements.

Gray 40 is only used as part of sub brand logos. Correct use of gray allows for clarity, consistency, and a strong hierarchy for all communications.

Gray 70

For web use:

R=77 G=77 B=77

Hex Code: #4D4D4D

For print use:

C=0 M=0 Y=0 K=70

Coated:

PMS #424 C

Uncoated: PMS #2334 U

Gray 35

For web use:

R=166 G=166 B=166

Hex Code: #A6A6A6

For print use:

C=0 M=0 Y=0 K=35

Coated:

PMS Cool Gray 5 C

Uncoated: PMS Cool Gray 4 U

Gray 40

For web use:

R=153 G=153 B=153

Hex Code: #999999

For print use:

C=0 M=0 Y=0 K=40

Coated:

PMS Cool Gray 7 C

Uncoated: PMS Cool Gray 7 U

Secondary Information on White Background

Gray 70 can be used for secondary information on white background, such as subtitles, body copy or captions, depending on hierarchy of information on the page.

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Secondary Information on Black Background

Gray 35 can also be used for secondary information on black background, such as subtitles, body copy or captions, depending on hierarchy of information on the page.

Tertiary Identifier on Sub-brand Logos

Gray 40 can be introduced as part of sub brand logos. It is a visually adjusted value from Gray 35, which works on both white and black background.

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