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In-store Signage Print
It is important to maintain this type structure. This allows for clarity, consistency, and a strong hierarchy for all communications. Font sizes could vary depending on the physical size of the signage.
Main Messaging | Radikal Thin White on black background
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White Logo on Black Background
Main Headline
Radikal Thin
Color: Black Main Body Copy
Radikal Thin | Grey 70
Font size should retain minimum of 1:2 ratio with the main headline
Black Logo on White Background
Step-by-step Information
Radikal Bold is used for the title | Radikal Light is used for the body copy White on black background | Primary Solid Color Palette can be introduced for each step | Font size remains the same as the Main Body Copy
Footer | Radikal Light
Color: Black | Should still be legible enough