About the Company History
. . . . . .
Founded in 1978 Subsidary of Gap Inc. 420 Stores Timeless Styles Variety of Products Specialty Store
Product Offering
J. Crew
. Preppy Style . Young Customer . Colorful
Ann Taylor
. Work to Night . Trend Savvy . Neutrals
White House Black Market
. Conservative Style . Older Customer . Not Concerned About Trends
Perceptual Maps
Perceptual Maps
% to Sales 25.04% 6 Month Buying Plan % by Month 4.00% Last Year $67.10 PURCHASES $ Plan $65.95 SEASON TOTAL LAST YEAR Sales
$198.74
8.93% 5.00% $44.71 $47.89
7.14% 6.00% $49.17 $42.57
26.14% 23.00% $63.44 $72.52 PLAN $208.68
Markup %
63%
63%
Markdown %
24%
25%
Gross Margin %
38.61%
38.61%
Average Stock
$77.54
$79.92
Turnover
2.56
2.61
25.89% 29.00% $11.84 $19.93
7 3 $ $
A Store: New York, New York Location: New York, New York Population: 1,619,090 Median Household income: $68,370 Avg income per capita: $61,951 Female population: 52.8% Percents of age group: Under 18: 14.9% 19-64: 71.2% Over 65: 13.9%
Google maps
Abigail Ryan Lives in New York 47 years old Abigail is a mother of two children who works at a PR firm in New York City. She leads a busy lifestyle, caring for her children and husband, yet maintains a social life with her friends. She loves to appear powerful in the office and trendy during the night time. She loves clothes that translate from day to night and loves looking classic and sophisticated.
$
Plan
635,577.17
6MARKDOWNS Month Buying Plan $ Last Year $ 46,797.20 $
Plan
49,137.06
% to Sales % by Month PURCHASES $
Last Year Plan
SEASON TOTAL
$ 2,245,884.04
$ 2,456,852.93
$ 2,804
$
58,496.50
$
70,195.80
$
269
$
61,421.32
$
73,705.59
$
282
26%
8%
7%
4%
5%
6%
$ 1,715,219.05
$ 1,715,219.05
$ 1,367,292.07
$ 1,550
$ 1,846,378.39 LAST YEAR
$ 1,046,832.99
$ 1,489,066.52
$ 1,655
PLAN
$ 5,086,652.03
$ 5,340,984.63
Markup %
63%
63%
Markdown %
23%
23%
0.3861
0.3861
$ 1,981,250.96
$ 2,038,920.88
2.57
2.62
Sales
Gross Margin % Average Stock Turnover
C Store: San Fransisco, California Location: San Fransisco, California Population 825,863 Median Household income: $73,802 Ave Income per capita: $47,278 Female population: 49.3% Percents of age groups: Under 18: 13.4% 19-64: 73%% Over 65: 13.6%
Google maps
Olivia Smith Lives in San Francisco 44 years old Olivia is a pediatrician in the city who loves working with children. She is married with no children and is looking to expand her doctor offices. She is always seeking to look professional and friendly, especially to her patients. She loves getting out of the office and taking her dog for walks in the near by park. She loves her outfits to be easy and appealing to her fellow colleagues and friends.
STOCK/SALES RATIO Last Year
3.3 3.4
2.8 2.9
Plan 6 Month Buying Plan BOM STOCK $ Last Year $ 65,085.74 $257,713.26 MARKDOWNS $
Plan
Last Year Plan % to Sales
PURCHASES $
% by Month Last Year Plan
SEASON TOTAL Sales Markup % Markdown % Gross Margin % Average Stock Turnover
2.3 2.3
$ 317,539.54
$ 46,940.63
$260,244.37 $ 333,416.52
$
$
$
6,311.34
6,903.03
50.00% 4.00%
$218,661.81
$234,012.84
LAST YEAR
$
7,889.18 $
8,628.79 $ 9.62% 5.00%
9,467.02
10,354.55
7.14% 6.00%
$159,755.91 $ 162,648.63
$171,540.38 $ 169,814.63
2.2 2.1
$ 332,660.48
$ 355,01
$ 36,290.23
$ 45,75
$ 347,912.89
$ 39,692.44
23.96% 23.00%
$ 209,852.22
$ 217,790.71 PLAN
$657,431.77
$690,303.36
24%
25%
63%
38.6%
$255,521.81 2.57
63%
38.6%
$258,978.81 2.67
$ 360,33
$ 50,04
25 29
$ 73,36
$ 94,91
D Store: Savannah, Georgia Location: Savannah, GA Population: 142,022 Median Household income: $34,888 Avg income per capita: $19,835 Female population: 52.1% Percent of age groups: Under 18: 22.4% 19-64: 65.9% Over 65: 11.7%
Google maps
Corinne Stewart Lives in Savannah, GA 38 years old Corinne is a working photographer and owns her own photo studio in Savannah. She caters to weddings, portraits and special occasion parties. She loves to have a style of her own by keeping it classy yet trendy. She loves to travel and photograph new places she’s never been. She loves spending time with friends and keeping up with the latest news and trends.
RATIO
Plan
3.3
6 Month Plan$ Last Buying Year $ 35,425.63
BOM STOCK $
Plan MARKDOWNS $ Last Year Plan % to Sales % by Month PURCHASES $ Last Year Plan SEASON Â TOT. Sales
Markup % Markdown % Gross Margin % Average Stock Turnover
$ 35,425.78 $ $ 2,683.76 $ $ 2,791.12 $ 26.00% 4% $ 53,138.48 $ $ 48,146.85 $ LAST YEAR $268,376.07
63% 25% 39% $103,548.43 2.59
2.9 75,145.31 70,046.43 3,354.70 3,488.90 14.44% 5% 84,772.63 87,222.56
2.3 $ 129,625.63 $ 129,626.15 $ 4,025.64 $ 4,186.68 7.43% 6% $ 72,461.55 $ 79,063.90
2.3 $ 141,702.57 $ 141,971.50 $ 15,431.62 $ 16,048.95 26.00% 23% $ 93,797.44 $ 82,606.48 PLAN 268377.1
63% 26% 39% $ 102,877.90 2.61
$ 155,6 $ 152,9 $ 19,4 $ 20,2 2
$ 25,3 $ 34,9
TRENDS & ASSORTMENTS
Color Assortment
Basic
77%
Fashion
33%
Fabric Assortment
Fabric Swatches
Outerwear
Jackets
Style Assortment
Price & Size Assortment Price
Size
Style Assortment
Field Jacket
Parisian Jacket
Pea Coat
Motorcycle Jacket
Suit Blazer
Trench Coat
Classic Blazer
Retail Buying Simulation Professor Cory Quach Winter 2014 Alyssa Buettner Brittany Stafford Kyra Webb