kyu lee Portfolio 2016
KYU LEE
Address
657 Fairview st. Coquitlam B.C. Canada V3J 4B1
Contact
1.778.868.2350 acooarin10@gmail.com ca.linkedin.com/in/leekyuwon
BIOGR APHY
EX HIB I T ION
Kyu Won Lee is a communication designer who loves typography, branding, publication design, motion graphic, packaging design and illustration. She focused on Visual Art during her high school and shifted her focus to Communication Design for the university because she was drawn to clear logics and the power of function and communication behind design works. As much as she loves structures and organization, she enjoys surprises and rule-breaking moments. When not working, she takes photos, doodles on her sketchbook, and plays the piano.
2016
CAUTION: Exchange Show The Cooper Union, New York
2014
Foundation Show 2014 Emily Carr Univerist, Vancouver
2013
On Your Mark Exhibition Langley Fine Arts School, Roundhouse, Yaletown
E D U CAT ION
EX P ERI ENC E
2016- Present
The Cooper Union Exchange Program New York
2015–Present
Emily Carr Writing Centre Assistant Writing Tutor Emily Carr University, Vancouver
2013–Present
Emily Carr University Communication Design Vancouver
2014–Present
VanCity Vogue / Hypebox Media Graphic Designer Vancouver
2008–2013
Langley Fine Arts School Visual Art Major Langley
AWAR D S 2015
Abraham J. Rogatnick Memorial Scholarship
Woo Publication Graphic Designer Emily Carr University, Vancouver 2014 Summer
RCBC (Richmond Community Benefit Centre) Graphic Designer Richmond
2012–2013
On Your Mark Exhibition Exhibition Branding Vancouver
Leo Obstbaum Memorial Scholarship 2014 2013
Mary Catherine Gordon Memorial Scholarship Emily Carr University Entrance Scholarship BC Arts Council Scholarship Valedictorian of Langley Fine Arts School Visual Art Major District / Authority Award Scholarship
SKI L L S Adobe InDesign
Adobe After Effects
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Adobe Photoshop
iMovie
Adobe Illustrator
Cinema 4D
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PUBLICATION
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Gwi Magazine PROJECT
DESCRIPTION
Publication
Gwi (Ear) Magazine is a magazine that listens to stories of Korean students studying in Western schools. By fully translating all the content (interviews, articles, information, etc) from Korean to English, I wanted to make sure that different voices of Korean students are heard and considered by people outside of their community and I wanted to reveal some of the struggles and challenges that these Korean students undergo. I explored duality and tension through diagonal composition and typography.
DATE 2016
MEDIUM Printed on Japanese Papers
PROGRAM InDesign, Photoshop
Online Link
c www.issuu.com/kyuwonlee94/ docs/gwi_mag_v7_online
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COVER & BACK
EDITOR’S NOTE
TABLE OF CONTENT
INTERVIEW FEATURE
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Sleep Magazine PROJECT
DESCRIPTION
Publication
Sleep Magazine is a light-read magazine that reveals interesting facts and stories about sleep and it is ideal for readers who do not want to read heavy content. The motif of the progressive colour change of the background is derived from sleep cycle theory and I intended viewers to have similar experience while reading the magazine. I created a flow in the level of content that progressively gets deeper and interesting; thus, the table of content wheel also reflects this idea of sleep cycle.
DATE 2016
MEDIUM Book
PROGRAM InDesign, Illustrator, Photoshop
Online Link
c www.issuu.com/kyuwonlee94/ docs/sleep_magazine
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EDITOR’S LETTER
TABLE OF CONTENT
FRONT OF BOOK
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12
1984 Redesign PROJECT
DESCRIPTION
Book Redesign
I redesigned the cover and select spreads of George Orwell’s renowned fiction, 1984. I was limited to only use black and white typography without any illustrative elements and imagery and I chose Leitura typeface to convey seriousness and foreboding sensation. Words and sentences that I created into type illustrations are excerpts from the actual text (a sentence, three words and one word) and I intended to provide cinematic experience for the readers.
DATE 2016
MEDIUM Print on paper
PROGRAM InDesign, Photoshop
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VanCity Vogue Magazine PROJECT
DESCRIPTION
Publication
I designed a modern blog-style fashion magazine for a local fashion social media company, VanCity Vogue. This magazine consists of 124 pages of editorial writings, interviews, advertisings, photoshoots and various fashion and beauty related contents. When designing the cover and the entire layouts, I considered typographic hierarchies, compositional harmonies and unified theme that reflects simplistic black and white modern style of the company.
DATE 2015
MEDIUM Digital
PROGRAM InDesign, Photoshop, Illustrator
Online Link
c issuu.com/vancityvogue/docs/aug_182.compressed?e=9126756/14882738
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BRANDING+ PACKAGING
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PBI Medical Branding PROJECT
DESCRIPTION
Medical Branding
PBI (Personalized Biomarkers Inc.) is a new diabetic medicine diagnosis company based on the Life Sciences Institute at the University of British Columbia. As a group, we established a brand identity through research analysis, probe, collaborative design workshop, etc. We came up with the tagline of “Your Health in Good Hands� and developed consistant branding system accordingly. My contributions include art direction, logo design, website design, mobile application interface, brand guidebook, presentation slides, branding campaign and social media design.
DATE 2015
MEDIUM Digital
PROGRAM InDesign, Photoshop, Illustrator
LOGO Inspired by DNA helix with circles that represent individual biomarker.
PRIMARY COLOURS Used for logo and main graphic elements & text.
SECONDARY COLOURS Used for secondary graphic elements and text to give an additional accent.
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MOBILE APPLICATION
AD. CAMPAIGN
BRAND GUIDEBOOK
WEBSITE
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Avenir Exhibition Branding PROJECT Exhibition Design + Branding
DATE 2015
MEDIUM Vary
PROGRAM InDesign, Illustrator
VIDEO
c youtube.com/watch?v=RgMr2zykkT4
DESCRIPTION “Geometric Warmth” is an imaginary typopgrahy exhibition project that I collaborated with two other students to highlight Adrian Frutiger’s typeface, Avenir that has both geometric and humanistic aspects. To communicate these qualities, we displayed expressive painting on three canvases along with three information panels and a vinyl-cut pull quote and title. Also, we prepared an interactive activity for children to paint and colour in shapes of letters on the poster that we designed as a take-away material. My roles were art direction, overall layout design, activity design and creating promotional materials.
EXHIBITION DESIGN
INVITATION CARD
PROMOTION VIDEO
TAKE-AWAY POSTER
ACTIVITY TOOL
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Silent Study Cafe Branding PROJECT
DESCRIPTION
Typeface Design + Branding
I created my own writing tool using pinetree needles and using the tool, I created a set of lowercase alphabets and digitized it into a fully functional font using Robofont software. Then I decided to create a brand identity of an imaginative cafe, “Shh”, which is a silent study cafe. Because of the scratchy texture of the font, I felt that the sound of “Shh” resonates very well. I designed a paper bag, folded menus, business cards, an envelop, and CD.
DATE 2016
MEDIUM Font, Print on paper
PROGRAM Robofont, InDesign, Illustrator
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SnacKit Packaging Redesign PROJECT
DESCRIPTION
Packaging Design
I redesigned Canada’s leading seafood brand, Ocean’s SnacKit which was overly packaged. By reducing waste down to the core and changing the design that reflects the brand values of ‘sustainability’, and ‘ecofriendliness’, I enhanced the efficiency, sustainability and branding of the packagings which better communicate the brand’s quality and the product’s attributes.
DATE 2015
MEDIUM Print on chipboard sheet
PROGRAM Illustrator
VIDEO
c youtu.be/B64s5rLJhsA
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POSTER DESIGN
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Get The Hell Out Of New York PROJECT
DESCRIPTION
Poster
In a response to a New York Post article that describes over-population and skyrocketing cost of house price of New York City, I created an expressive typography poster to convey “cramped”, jail-cell living in New York.
DATE 2016
DIMENSIONS 24 in X 36 in
MEDIUM Print
PROGRAM InDesign, Illustrator
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Carvinals PROJECT
DESCRIPTION
Expressive Typography Poster
The goal of the project was to express a choice of my song through expressive type poster. Not only did I try to reveal the lyric of the song, “Carnivals” by the Cardigans but also the theme of carnivals and vintage style of the song.
DATE 2016
DIMENSIONS 15 in X 24 in
MEDIUM Print
PROGRAM InDesign, Photoshop, Illustrator
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International Education in Canada PROJECT
DESCRIPTION
Data Visualization
According to HDI, Canada is positioned the country eight out of 187 contries and territories for high human development. From this data, I drew a conclusion that high quality of education in Canada attracts people across the world to come and study in the country. In this data visualization poster, I wanted to show some of the attracting attributes for studying in Canada, the relationship between the standard of education in different regions and the distribution of international students in Canada.
DATE 2015
DIMENSIONS 15 in X 24 in
MEDIUM Print
PROGRAM InDesign, Photoshop, Illustrator
Canada’s HDI value for recent years is in the very high human development category, positioning the country eighth out of 187 countries and territories. The data below shows the attracting attributes of choosing to study in Canada as well as the relationship between the standard of education in different regions of Canada and the distribution of international students.
INTERNATIONAL EDUCATION IN CANADA
Distribution of International Students by Province (2010)
ONTARIO (43.4%)
SASKATCHEWAN (2.0%)
B.C. (24.5%)
NEW BRUNSWICK (1.4%)
QUEBEC (14.2%)
NEWFOUNDLAND & LABRADOR (0.7%)
ALBERTA (7.0%)
P.E.I (0.3%)
NOVA SCOTIA (3.4%)
YUKON, NW TERRITORIES & NUNAVUT (0.2%)
MANITOBA (2.7%)
Distribution of International Students by Level of Studies (2010)
Ontario
B.C.
Quebec
UNIVERSITY
SECONDARY
POST SECONDARY
TRADE
OTHER
Alberta
Nova Scotia
Manitoba
Saskachewan
New Brunswick
New Foundland & Labrador
P.E.I
Yukon, NW Territories and Nunavut
P.E.I
Yukon, NW Territories and Nunavut
Estimated Tuition Fees per International Students by Level of Studies (2010)
Ontario
B.C.
Quebec
UNIVERSITY
SECONDARY
POST SECONDARY
TRADE
OTHER
Alberta
Nova Scotia
Manitoba
Saskachewan
New Brunswick
New Foundland & Labrador
Top Reasons for Choosing Canada NOT IMPORTANT SOMEWHAT IMPORTANT VERY IMPORTANT ESSENTIAL
The reputation as a safe country. The reputation of the education system. A society that is tolerant and not discriminatory. Opportunities for full-time work following the education. The cost of studying in comparison to other countries.
VIDEOS
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Issues PROJECT
DESCRIPTION
Personal Video Project
This short animation explores my personal issues such as complex, anxiety, struggles in relationship and insecurities. By mixing images of myself with black and white graphic animation, I intended to narrate my complicated issues in a simplistic and understandable manner.
DATE 2016
MEDIUM Video (1min)
PROGRAM After Effects, Photoshop
Online Link
c youtube.com/ watch?v=NKMDNb0SwnA
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Dali Van Picasso PROJECT
DESCRIPTION
Kinetic Typography Animation
I made an opening kinetic typography animation of a Korean rapper, Beenzino’s song “Dali Van Picasso”. Because the original song uses both English and Korean, I wanted to explore how a form of one language can inform different meanings written in another language through animation of typefaces.
DATE 2016
MEDIUM Video (1min)
PROGRAM After Effects
Online Link
c youtube.com/watch?v=l1GwmVJEpUw
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Garamond PROJECT
DESCRIPTION
Kinetic Typography Animation
This kinetic typography is intended to teach viewers about an old style typeface, Garamond. It explains about distinct features of Garamond by showing type specimen while giving an overview of the history of this specific typeface through playful and engaging animation.
DATE 2015
MEDIUM Video (1min)
PROGRAM After Effects
Online Link
c youtu.be/UADZ4uRjmUI
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2016