G R A P H I C
D E S I G N
KYU WON LEE 2 0 1 5
P O R T F O L I O
KYU WON LEE
EDUCATION
EXPERIENCE
2016- Present
The Cooper Union Graphic Design (Exchange Program) New York
2015–Present
Emily Carr Writing Centre Assistant Writing Tutor Emily Carr University, Vancouver
2013–Present
Emily Carr University of Art + Design Communication Design Vancouver
2014–Present
VanCity Vogue / Hypebox Media Graphic Designer Vancouver
2008–2013
Langley Fine Arts School Visual Art Major Langley
SCHOLARSHIP / AWARDS 2015
Woo Publication Graphic Designer Emily Carr University, Vancouver 2014 Summer
Richmond Community Benefit Centre Graphic Designer Vancouver
2012–2013
On Your Mark Exhibition Graphic Designer / Exhibition Organizer Vancouver
Abraham J. Rogatnick Memorial Scholarship Leo Obstbaum Memorial Scholarship
2014
Mary Catherine Gordon Memorial Scholarship
2013
Emily Carr University Entrance Scholarship
TECHNICAL KNOWLEDGE
BC Arts Council Scholarship
Adobe InDesign
Adobe After Effects
Adobe Photoshop
iMovie
Adobe Illustrator
Cinema 4D
Valedictorian of the Langley Fine Arts School Graduating Class of the Visual Art Major District / Authority Award Scholarship
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Nich Schilbach Scholarship
41-42 73rd street Woodside, NY 11377
US: 1-646-641-5232 CA: 1-778-868-2350
acooarin10@gmail.com
ca.linkedin.com/in/ leekyuwon
01. SELF-PORTRAIT SERIES Project
Posters
Date
2016
Medium
Digital
Dimensions
11" x 17" (each)
Program
Photoshop, Illustrator
This is my photographic self-portrait series that I incorporated simple line drawings with photographs of myself and other elements. I explored my cultural identity, complexes, anxiety and relationship in a conceptual manner with use of symbolism, bitter tone and extreme language.
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LOGO
Symbol Inspired by DNA helix with circles that represent biomarkers.
Logo-type abbreviation of the brand's name.
COLOUR SCHEME Primary Colours Used for logo and main graphic elements and text.
Secondary Colours Used for secondary graphic elements and text to give additional accent.
02. PBI MEDICAL COMPANY BRANDING Project
Branding
Date
2015
Medium
Digital
Dimensions
Vary
Program
InDesign, Photoshop, Illustrator
PBI (Personalized Biomarkers Inc.) is a new diabetic medicine diagnosis company based on the Life Sciences Institute at the University of British Columbia. As a group, we established a brand identity through research analysis, probe, collaborative design workshop, etc. We came up with the tagline of "Your Health in Good Hands" and developed consistant branding system accordingly. My contributions include art direction, logo design, website design, mobile application interface, brand guidebook, presentation slides, branding campaign and social media design.
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WEBSITE
MOBILE APP.
BRAND GUIDEBOOK
BRAND GUIDEBOOK
SOCIAL MEDIA
Personalized Biomarker Inc. Medical Service
Like
Message
Personalized Biomarker Inc. Ceria et voloriorum simin plautecum nonsequos et lam facerspere nulparc hiliciis et ex et quas et omnihit por rem. Itat. Pudae modis aliquodit velitibus remporem. Namus et, ut qui velit, omnihitDae voloriae PBI (Personalized et invenderias ent et atis es ex et estiandipist quiae etDolore simaximil
Biomarker Inc.) @PBI
Tweets from Vancouver's number one diabetic medical diagnosis service company that empowers clinicians and patients. #PBI Vancouver, Canada PBI.com
TWEETS
Tweets
FOLLOWING
FOLLOWERS
Tweets & replies
LIKE
LISTS
Photos & videos
PBI (Personalized Biomarker Inc.) @PBI ‧ 8min Pudandiost as ut destiat.Tatiande nonsequatem harchiciet poris eseditio. Et quia quam hariate vendita quo everferi bernamus, totatus aut quatur sim et es quamusae cusaest exerum vitatur, accus ento inveriSi in est, ilictiscimus que ea assunt fuga. Tat qui sumet, ommodit aquiam ut
PBI (Personalized Biomarker Inc.) @PBI ‧ 1day Voloris nam corem nobis debit, cus dolorestrum que nos eos etum rem idus restrunt aut audi ilibus.Seditate occaborit, voluptatia veniendae. Et omniendanima sequi odit lianda dis repudis
Joined January 2016
PBI (Personalized Biomarker Inc.) @PBI ‧ 8min Perunt audipsant estia imus si andaeceaquae maiorro quatem nonsequias alia venimint ulpa por accupta tiisqui aspernatur? Quis entorion nos eum dias nusae nonsedit doluptiuscia doluptint fugia ditassitat audions ernatias provit maxim es quaturia veniet autatur, velignam hitem as dunt ipsam,
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03. VANCITY VOGUE SPRING 2015 MAGAZINE Project
Publication
Date
2015
Medium
Digital
Dimensions
8.5�x11� (single page)
Program
InDesign, Photoshop, Illustrator
I designed a modern blogstyle fashion magazine for a local fashion social media company, VanCity Vogue. This magazine consists of 124 pages of editorial writings, interviews, advertisings, photoshoots and various fashion and beauty related contents. When designing the cover and the entire layouts, I considered typographic hierarchies, compositional harmonies and unified theme that reflects simplistic black and white modern style of the company. ONLINE ISSUE: issuu.com/vancityvogue/docs/ aug_18-2.compressed?e=9126756/14882738
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04. SNACKIT PACKAGING REDESIGN Project
Packaging Design
Date
2015
Medium
Print on Chipboard Sheet
Dimensions
4” x 3” x 3”
Program
Illustrator
I redesigned Canada’s leading seafood brand, Ocean’s SnacKit which was overly packaged. By reducing waste down to the core and changing the design that reflects the brand values of ‘sustainability’, and ‘ecofriendliness’, I enhanced the efficiency, sustainability and branding of the packagings which better communicate the brand’s quality and the product’s attributes. VIDEO : youtu.be/B64s5rLJhsA
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05. AVENIR EXHIBITION: GEOMETRIC WARMTH Project
Typography Exhibition
Date
2015
Medium
Canvas, Vinyl, Print on papers
Program
InDesign, Illustrator
“Geometric Warmth” is an imaginary typopgrahy exhibition project that I collaborated with two other students to highlight Adrian Frutiger’s typeface, Avenir that has both geometric and humanistic aspects. To communicate these qualities, we displayed expressive painting on three canvases along with three information panels and a vinyl-cut pull quote and title. Also, we prepared an interactive activity for children to paint and colour in shapes of letters on the poster that we designed as a take-away material. My roles were art direction, overall layout design, activity design and creating promotional materials. VIDEO: youtube.com/watch?v=RgMr2zykkT4
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Information Panels
Activity / Take-Away Poster
Promotional Invitation Card
Activity Tool
Promotional Video
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06. EXPRESSIVE TYPE POSTER Project
Typography Poster
Date
2015
Medium
Dimensions
15" x 24"
Program
InDesign, Photoshop, Illustrator
The goal of the project was to express a choice of my song through expressive type poster. Not only did I try to reveal the lyric of the song, "Carnivals" by the Cardigans but also the theme of carnivals and vintage style of the song.
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07. GET THE HELL OUT OF NEW YORK Project
Typography Poster
Date
2016
Medium
Dimensions
24" X 36"
Program
InDesign, Illustrator
In a response to a New York Post article that describes over-population and skyrocketing cost of house price of New York City, I created an expressive typography poster to convey "cramped", jail-cell living in New York.
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Canada’s HDI value for recent years is in the very high human development category, positioning the country eighth out of 187 countries and territories. The data below shows the attracting attributes of choosing to study in Canada as well as the relationship between the standard of education in different regions of Canada and the distribution of international students.
INTERNATIONAL EDUCATION IN CANADA
Distribution of International Students by Province (2010)
ONTARIO (43.4%)
SASKATCHEWAN (2.0%)
B.C. (24.5%)
NEW BRUNSWICK (1.4%)
QUEBEC (14.2%)
NEWFOUNDLAND & LABRADOR (0.7%)
ALBERTA (7.0%)
P.E.I (0.3%)
NOVA SCOTIA (3.4%)
YUKON, NW TERRITORIES & NUNAVUT (0.2%)
MANITOBA (2.7%)
Distribution of International Students by Level of Studies (2010)
Ontario
B.C.
Quebec
UNIVERSITY
SECONDARY
POST SECONDARY
TRADE
OTHER
Alberta
Nova Scotia
Manitoba
Saskachewan
New Brunswick
New Foundland & Labrador
P.E.I
Yukon, NW Territories and Nunavut
P.E.I
Yukon, NW Territories and Nunavut
Estimated Tuition Fees per International Students by Level of Studies (2010)
Ontario
B.C.
Quebec
UNIVERSITY
SECONDARY
POST SECONDARY
TRADE
OTHER
Alberta
Nova Scotia
Manitoba
Saskachewan
New Brunswick
New Foundland & Labrador
Top Reasons for Choosing Canada The reputation as a safe country.
NOT IMPORTANT
The reputation of the education system.
SOMEWHAT IMPORTANT
A society that is tolerant and not discriminatory.
VERY IMPORTANT
Opportunities for full-time work following the education.
ESSENTIAL
The cost of studying in comparison to other countries.
08. INTERNATIONAL EDUCATION IN CANADA Project
Data Visualization
Date
2015
Medium
Dimensions
18” x 24”
Program
Illustrator, InDesign
According to HDI, Canada is positioned the country eight out of 187 contries and territories for high human development. From this data, I drew a conclusion that high quality of education in Canada attracts people across the world to come and study in the country. In this data visualization poster, I wanted to show some of the attracting attributes for studying in Canada, the relationship between the standard of education in different regions and the distribution of international students in Canada.
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Promotion Video
App. Button
iWatch
iPhone Interface
09. REVIVE Project
Mobile App Design
Date
2014
My Roles
Art direction, Interface design, video editing
Program
InDesign, Illustrator, Photoshop, After Effects
'Revive' is a conceptual mobile application which in conjunction with the Apple iWatchŠ, will be used to motivate athletes through sound therapy. Measuring their BPM, the app will monitor and anticipate the athletes needs, playing melodic sounds that motivate them throughout their workout. Using sound therapy based research, our app will work with the intention of being a training aid that will positively assist amatuer and professional athletes to reach the highest levels of their athletic ability. VIDEO: vimeo.com/113566138
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11. EVOCATIVE OBJECT: BALLET SLIPPERS Project
Design Class Project
Date
2014
Medium
Mixed Meida, Digital Print
Dimensions
11” x 17” each (poster)
Program
InDesign, Illustrator, Photoshop
I created a public installation work that I interpretated the ballet slippers described in Eden Medina’s essay, ‘Ballet Slippers’. In the interactive installation piece, I expressed three key qualities that I drew from the story: ‘ethereal’, ‘elegance’ and ‘progressive’. The work was intended to be interactive, helping viewers to feel and physically experience these qualities. The three posters showcase my process ranging from research, ideation, execution and feedback that I received from the public.
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Presentation Poster
Public Installation
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12. KINETIC TYPOGRAPHY: GARAMOND Project
Kinetic Typography
Date
2015
Medium
Animation
Program
After Effects, Illustrator
This kinetic typography is intended to teach viewers about an old style typeface, Garamond. It explains about distinct features of Garamond by showing type specimen while giving an overview of the history of this specific typeface through playful and engaging animation.
VIDEO: youtu.be/UADZ4uRjmUI
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13. WEARINESS Project
Self-Portrait Painting
Date
2013
Medium
Oil Paint, Acrylic Paint
Dimensions
36� x 48� (life size)
I created a life size self-portrait painting based on my contemplation that disbelief towards others and self-protection often lead me to endless weariness. By concealing and revealing certain words on the background, I attempted to reflect my mental state when I have an emotional turmoil. I used oil paint for the figure and acrylic paint for the graphic elements.
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E M I LY C A R R U N I V E R S I T Y O F A R T A N D D E S I G N