L3 Magazine ft. Jon Fx - July, 2019 by L3 Magazine

July, 2019 | L3 Magazine ft. Jon Fx

M A G A Z I N E

New Album Alert: Walshy Fire ABENG Chronixx’s ‘Pulse’ Jams Kampala Editorial: Artists Growth Industry Growth Dr. The Honorable Usain Bolt

| Life. Love. Lyrics. | www.L3Magazine.com

Xyclone’s Worldwide Pack Music Charts Music News

We Remember MDEEZ

Jon’s Fx

L3 Magazine | July | 2019 | No. 62 CEO and Editor-in-Chief

Natasha Von Castle – natashavoncastle@gmail.com

Publisher

L3 Media Group Inc. – L3Magazine@hotmail.com

Managing Partner Rohan Beckford

VP Strategy Neil Pearl Music Review Editor Jennifer Menster

Charts Analyst Emelio Lynch aka Melio Sounds Contributing Editor and Caribbean Affairs Editor Tricia ‘ZJ Sparks’ Spence

Contributing Editor and Music Editor Tre Carn

Director of Caribbean Promotions Keisha Pinnock

Special Consultants Camille aka Talent Promo | Tilsa Wright

UK Editor Evelyn Germain Senior Writers & Photography

Editors Heart... At an unprecedented rate, our industry is releasing music video’s that earn 2 million unique views (and more) within 72 hours of release on YouTube; our artists are in demand and in need of tours, merchandise and e-commerce websites. For the above to be satisfied, our industry needs to expand quickly. The wheel that turns the industry: the journalists, TV stations, newspapers and magazine, radio (stations, radio personalities and managers), creatives such as photographers and videographers, stylists, influencers and publicists must collectively be on a level to manage the growth of our artists; dare I say, an awards show too?! If we parallel our industry with the Pop industry it becomes a little clearer in terms of how equal our talent is to theirs – the only things we don’t have are the larger television stations that simulcast worldwide, the advertising dollars to consistently buy billboard placements and cohesiveness to allow for the production of a stellar awards show that acts as the standard to which we all aspire to earn awards from. With these things in place, our industry will be a force to be reckoned with. It’s time to grow our personalities as much as we grow our artists. How cool will it be when Jo Public’s Jamaican based night show is just as popular as The Jimmy Fallon Show, or our DJs like ZJ Sparks, Johnny Kool and Elise Kelly as popular as David Guetta, Skrillex and Steve Aoki?! Take it further, our Carla Babb aka Babbzy, Diva Nikki Z and me (I have to toot my own horn) should be as popular as Oprah, Wendy Williams and Whoopi Goldberg. When we ALL reach, you will see our industry receive the recognition and support it deserves. Agree or disagree on Instagram @thesonicexecutive

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“Everyone has different methods of creating their art but I prefer, and my favorite way to create is to make music from raw vocals; no beat, just words, just an acappella. At this stage of my career, I would request the artists I’m working with to send the vocals and I’ll get the job done around their vocals. ”

- Jon Fx

L3 Magazine interview on page 58

July, 2019

featuring Jon Fx

Pg. 16 There’s a new magazine on the digital newsstands and we are really proud to support them! We Talkin Magazine, lead by Editor-in-Chief Tilsa Wright, explores the topic a lot of people are talking about: why should I get married?! We learn different perspectives and everyone is right! Pg. 26 As we grow in our awareness of Indigenous peoples and the atrocities they suffered and endured at the hands of settlers to North and South America, we are also experiencing more of their art which is vibrant and inspiring. One artist leading this charge is CHIPPEWAR. He incorporates Pop Culture. Pg. 32 Walshy Fire has traveled the world including signature performances in Africa. Having traveled the continent extensively, Walshy felt the time is now to authentically combine African sounds with Dancehall, Reggae and Soca. ABENG is authentic and we love every track! Pg. 40 Thrift Social is a hit in Kenya! The one of a kind fashion market held shop in Kenya and fans were delighted with the creativity of the countries designersaand we are too. Full review and photos included. Pg. 44 Chronixx held the pulse in Kampala holding center stage at Pulse Jam! The Reggae superstar had fans singing, dancing and waving flags while encouraging unity. It was a concert like no other and our Vincent Libosso was there from start to finish and we have the highlights! Pg. 66 Xyclone’s rise to success was predicted and feels like it happened suddenly - it didn’t. The humble artist spoke to us about being on the Billboard charts as well as who his mentors are and why he’s self-managd.

On the Cover: Jon Fx is arguably one of the most talented producers in our lifetime. His accolades were not achieved because he can build a beat from scratch with his eyes closed; his accolades are not because he plays several instruments - no. His accolades come because of his relationship with an artists voice, the place he feels is the beginning of creativity.... L3 Magazine | July, 2019 ft. Jon Fx - Pg. 9

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Photo Credit: Steven Corby The CEO Magazine

Dr. The Honorable Usain Bolt! Contributed by SFLCN.com

The American Friends of Jamaica (AFJ) announced their 2019 International Humanitarian Award New York recipients: Dr. The Honorable Usain Bolt, 8 Times Olympic Gold Medalist & World Record Holder and Dr. The Honorable Glenford Christian, Founder & Chairman of Cari-Med Group of Companies. The awards will be presented at the 2019 Hummingbird Gala on Friday, October 25, 2019 at Cipriani 42nd Street, NYC. The honorees were nominated by the AFJ Board of Directors to highlight their impacts in philanthropy, successes and significant contributions to economic development in Jamaica. The event showcases the AFJâ&#x20AC;&#x2122;s work in Jamaica and is a time to celebrate the achievements of these two extraordinary philanthropists. Usain Bolt currently holds the world records in the 100m, 200m and 4x100m and the three fastest 100m times ever run at 9.58, 9.63 and 9.69 seconds. On the world all-time list, he holds five of the top ten times ever in the 200m. As part of the Jamaican 4x100m team, he broke three world and Jamaican team records, having seven fastest 4x100m times in history. In 2011, The Usain Bolt Foundation was founded and is dedicated to a legacy for happy children; its goal is to enhance the character of children through educational and cultural development as they live their dreams. The Usain Bolt Foundation supports the Jamaica Special Olympics, hosts an annual Christmas Treat in Sherwood Content, and has funded The Walkers Place of Safety and other worthwhile projects. In addition to Usain Bolt, Glen Christian will be honored. In 1986, Glen Christian started his own pharmaceutical distribution company, CariMed Limited, with just three employees. Thirty-three years later, the Cari-Med Group is a formidable force in the Jamaican pharmaceutical and consumer goods industries, with a workforce of over 800 employees. In addition, the Group is involved in manufacturing of consumer goods and over-the-counter drugs. Mr. Christian established the Cari-Med Foundation with its mandate to positively impact early childhood education, health care and community building. In the area of healthcare, the Foundation has supported several initiatives at hospitals across Jamaica. These include refurbishing of a wing, and construction of a treatment room and pharmacy at the Hope Institute, an institution that offers palliative and curative care for cancer patients. Another major project was the donation of a fully equipped neonatal unit to the Black River Hospital. The Foundationâ&#x20AC;&#x2122;s major educational initiatives include construction of a state-of-the-art Infant School in a rural community: the Evelyn Mitchell Infant School and Centre of Excellence. L3 Magazine | July, 2019 ft. Jon Fx - Pg. 13

Who are the American Friends of Jamaica? The American Friends of Jamaica is a not-for-profit 501 (c)(3) organization dedicated to supporting Jamaican charitable organizations and social initiatives working to improve the lives of Jamaicans through systemic development in the areas of education, health care and economic development. Founded in 1982 by a handful of Jamaicans and Americans who loved Jamaica and wanted to see it prosper, the organization has created a legacy of philanthropy dedicated to the people of Jamaica, raising over U$14 million to date on behalf of Jamaica’s non-profit and charitable organizations. The American Friends of Jamaica seeks to improve the lives of Jamaicans by supporting initiatives that advance self-sufficiency, promote healthy communities and strengthen the nation. The American Friends of Jamaica was established in 1982 as a 501(c)(3) organization to assist Jamaican charities in the areas of education, healthcare and, human and economic development. American multinational corporations with commercial interests in Jamaica, American winter residents, and members of the diplomatic corps were some of the organization’s initial supporters. The non-profit organization’s founder was Anne F. Sabo, who directed the AFJ until 2003. An annual fall charity gala was established as the major fundraising event for the organization. Each spring, the AFJ awards its annual discretionary grants. The official grants awards ceremony is hosted by the standing United States Ambassador to Jamaica and the AFJ Board of Directors presents organizations with grants that have ranged from US$500 to US$200,000. In its second year, the Board elected to pay tribute to men, women, and organizations who help improve the lives of Jamaicans with the International Achievement Award and/or the International Humanitarian Award. Awardees have included public figures, business leaders, entertainment personalities, philanthropists and founders of charitable organizations. The AFJ’s first chairman, in 1982, was former U.S. Ambassador Loren Lawrence. Following his death, the Board elected Major Gen. Donald S. Dawson, U.S.A.F., Ret., C. D. (Hon.). He served for 15 years and was elected Chairman Emeritus. Former U.S. Ambassador to Jamaica the Hon. Glen A. Holden succeeded Gen. Dawson and remained AFJ President until 2007. Former Florida Secretary of State and Former US Ambassador to Jamaica, Sue M. Cobb, served as the AFJ President from 2007 to 2012 and was succeeded by Former US Ambassador to Jamaica, Brenda Johnson who served until 2015. The current President is Wendy Hart. Purchase tickets here: https://theafj.org/all-event-list/2019-hummingbird-gala/ L3 Magazine | July, 2019 ft. Jon Fx - Pg. 15

Now Reading: Wetalkin Magazine

‘The unconventional featuring the not so conventional content’

Kicking away the bench, yes, the stringent benchmark that most high-profile publications use to determine who should be featured; benchmarks such as social media likes, views, engagements etc., The newly established Wetalkin Magazine has remodeled the bench! Featured on the front cover of the second quarter issue is Tilsa Wright, Editor-in-Chief of the publication. Departing from the need for trendy celebrities and personalities, Tilsa and her editorial team choose to focus on issues that ‘we talkin’ about in group chats with peers and around the dinner table on a Sunday. She says, “I’m not saying that celebrities and high-profile figures are not needed because these are prime factors to secure advertising dollars, however at #wetalkinmagazine, we take into consideration issues that are driving the community as a whole.” As a committed and dedicated publication, Tilsa notes that all brands need visibility, so her movement is powered by word by word of mouth; “that’s what #wetalkin is about!” Using the hashtag #wetalkin to start join the conversation on social media where content is reposted, regardless of whether or not it’s been featured in the magazine. The goal is to help other brands that need additional traction. The first issue is available on http://www.magcloud.com/browse/issue/1630116 with the theme ‘Why Should I Get Married?” This current trending topic amongst many is a subject that free spirited, noncommittal individuals toil with. Tilsa shares her unfiltered opinion on the topic which may help to explain the shift that we are seeing in young women, despite the high-profile weddings we’re seeing particularly in the Reggae and Dancehall community. Tilsa graces the cover to speak her truth! Follow We Talkin on Instagram – the next issue will pay homage to the late and indeed great, Nipsey Hussel. Instagram @wetalkinmagazine #wetalkin #wetalkinmagazine

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“Please mama get up / wake up wake up / open your eyes please mama / say something / Lord why she leave me / why you had to take her / only comfort is knowing now you with your maker / and even though you’re someplace safer / this was the hardest song me ever penned to paper / the memories got tears falling like a glacier…. Is there a line to heaven / breaker breaker / just need to hear you Mama / are you deyah?..”

- MDEEZ x Jah Cure

From the song “Cry.”

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Remembering MDEEZ By: Natasha Von Castle

For some of us, music is the heartbeat that keeps our bodies fueled. It is the one ‘thing’ that motivates us to wake up in the morning and embrace the new day, no matter how great or not-so-great the previous day was. MDEEZ was that person. He tirelessly developed his craft; he created his own music and he collaborated with others so that their music can be enjoyed by the masses too – he wasn’t selfish – he was one of a kind. His first Canadian mixed media tour placed the artist in my hands thanks to Camille at Dancehall USA. He came to Toronto to do radio interviews as well as appearances and performances. I had he and his Manager, Big L on a gruelling schedule; there were no days off. By the time we got to the end of the tour, I was sure MDEEZ would be upset as there were no days off and every hour of every day was accounted for. He wasn’t. MDEEZ reminded me that they were there to work, not to sleep! Fans who didn’t know him greeted him like a star (he always gave off that aura). He made an appearance at Barcode Saturday’s (Canada’s largest and most popular Saturday night hotspot), and was honored with a booth, bottles and a major endorsement by the DJs. Niyah of MYC Entertainment was impressed – his charisma was infectious as was his music. He’s the only artist from the Bahamas to be invited back to perform. That was supposed to happen on his 2019 tour. When DJ Wiz from VIBE 105 FM heard the news, he was in shock and disbelief. He had recently spoken to ‘DEEZ’ via whats app and was promised new ‘fire’ music that would make the radio jocks speaks ‘bounce!’ Wiz said “I am at a loss for words right now. MDEEZ was an artist that I predicted would ‘buss’ and have a huge impact in the industry. He did and I’m sorry he’s not here to continue his great works.” This year, MDEEZ was going to perform at Reggae Sumfest – the most coveted stage, as well as the Toronto Jerk Fest stage which draws crowds of 50,000 and more. He is the first artist from the Bahamas to have done so. The CanJam Music Festival and their patrons were also excited to roll out the red carpet for the star. There will never be another like Devon MDEEZ Knight. He wasn’t just one of the brightest talents from the Bahamas, he was one of the industries brightest talents period. Every time we look up in the sky and see stars twinkle brightly, look for the brightest, and there you will find the energy of MDEEZ beaming back at you. Take a look at MDEEZ on the Gram: https://www.instagram.com/mdeezmusic L3 Magazine | July, 2019 ft. Jon Fx - Pg. 21

VE Photo Credit: Josh Rose

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Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3â&#x20AC;&#x2122;s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

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Art We Love Jay Soule aka

CHIPPEWAR Visit https://chippewar.com/

Attending an event by chance at The Freedom Factory in Toronto led to an intense discussion about Indigenous peoples and their past treatment received by the Canadian government. It was hard to process the fact that history was conveniently altered when being taught in high school; the textbooks acknowledged they were here when settlers arrived, but didn’t acknowledge the extent to which children were stripped from their families and sent to schools that abused them, nor did the textbooks acknowledge that it was illegal for them to speak their language or practice their culture. Shame. On the other side of this ‘un-spendable’ coin, the most beautiful discovery ... the art of several indigenous creatives who use murals, canvas and or photography to showcase their visual talents which is a bold expression of their culture. Their colors; vivid and moving, and the message in their art leaves one standing in awe, and absorbing the deeper meaning that is soul stirring – our ancestors live on. One artist who struck a chord is Jay Soule aka CHIPPEWAR! Your attention may be initially caught with his digital prints that reflect an indigenous adaptation of pop culture. Popular movie titles such as Terminator becomes Terminative, Kill Bill becomes Kill Buffalo Bill and Raging Bull becomes Raging Sitting Bull. Each piece of art triggers a thought that pushes the acceptance of the ‘norm narrative.’ It has become unacceptable to accept art that conveniently excludes the Indigenous voice ... especially knowing that if it wasn’t for this land, creatives who made pop culture what it is, couldn’t create. Jay Soule aka CHIPPEWAR is a Native multimedia artist from the Chippewas of the Thames First Nation (Deshkaan Ziibing Anishinaabeg) located twenty minutes south west of London, Ontario (Canada) on the north bank of the Thames River. Jay creates art under the name Chippewar which represents the hostile relationship that Canada’s native people’s have with the government of the land they have resided in since their creation. Chippewar is also a reminder of the importance of the traditional warrior role that exists in Indigenous cultures across North America that survives into the present day. In addition to painting, Jay is a clothing designer, spending spring through fall on the powwow trail showcasing his art and apparel. L3 Magazine | July, 2019 ft. Jon Fx - Pg. 27

Music We Love Timeless Legend

Marcia Griffiths

Celebrating 55 years timelessly as an artist, Queen Marcia Griffiths has released a new album celebrating her significant musical milestone. One of the foremost singers of Reggae, Empress Marcia Griffiths continues to thrill fans with her signature voice while attracting news fans to her catalog by continuing to break new ground. Her new album, which is appropriately titled ‘Timeless’, is a selection of 15 songs that pay tribute to the endurance of the Studio One label catalog, which boasts the most solid collection of foundation songs in the historic art forms of Ska, Rocksteady and Reggae. Her five-decade-plus career has seen her as a part of the inspirational I-Threes who backed Bob Marley, win awards in several countries in honor of her tireless gift of voice, and tour the world over while recording songs that have taken residence on charts, namely the Billboard charts. Marcia has had the incredibly good fortune of spending her formative years at Studio One, the record stable that helped to shape the foundation on which she stands today. Marcia recalls of her early days and the album; “Timeless speaks for itself - from then until now; working on this album was refreshing and filled with fun memories of early Studio One days when those songs were being recorded. Much thanks to Donovan Germain for conceiving and producing the album and to Tad’s Records for promoting and distributing it.” The first single from the album entitled ‘What Kind of World”was first recorded in 1968 by Jamaican vocal trio, The Cables, at Studio One. Marcia’s cover of the single, which adds her own touch, was deemed the most fitting for her captive fan base who hold to every note the living legend sings. Her brilliance is on full display in the wide range of songs performed on the album. Songs covered include those from Delroy Wilson “Once Up On A Time” and Ken Boothe “Home” to The Heptones “Baby Be True.” Also included is Peter Tosh “I’m The Toughest” which has been very well received by fans. The musicians who contributed to this album are also a bonus, they recaptured the feel of the original riddims and with digital recording produced a sweet clean quality, supporting a Timeless voice echoing a Timeless era that will certainly help drive the revival of popular reggae music. Watch “What Kind of World” here: https://www.youtube.com/watch?v=9F9N3XEVChY&feature=youtu.be L3 Magazine | July, 2019 ft. Jon Fx - Pg. 29

Music We Love Riddim Travelers

+ Dutchess Cherae

The growing influence of Jamaica on popular culture is undeniable - megastars like Beyonce, Rihanna, JayZ, Drake, Skrillex, Major Lazer and Justin Bieber have successfully released epic Reggae and/or Dancehall infused songs, which left the world wanting more. “REWIND,” the 3rd single from the upcoming Riddim Travelers “Kingston 10” album (Monom Records), combines the legendary production chops of Dance (edm) genre hit-maker Alexx Antaeus with the vibrant style of Kingston singjay Dutchess, and the sensual vocals of Atlanta soulstress Cherae. Dutchess’ seductive patois lyrics and fun melody sits perfectly on the track’s mashup beat, while Cherae adds the sultry, R&B-infused request of revelers around the world saying “…hey DJ, play my song…” The result is the delivery of a club-ready dancehall record that is equally brazen and danceable. The accompanying music video premiered internationally on the Irie Channel of ROKU TV showcases the historic (though no longer functioning) Kingston Railroad Station as its backdrop. A symbolic announcement of Dutchess and Cherae’s artistic arrival, the video delves into urban island-chic fashion trends like glitzy sequins, batty-riders (short shorts), faux dreadlocks, large box braids and bold hair colors. A cameo of popular dancehall dancers Sara Jackhammer and Tara Tehrebel adds spice to the 3:19 minute video, which also re-introduces “rudegirl” dance moves reminiscent of popular 90s era dancehall diva, Patra. Another cameo of popular Japanese dancehall DJ, Badgyal Marie of Kingston’s Notorious Sound (2019 Boom Clash Champion), also brings the island’s historic sound system culture to your screen, in tandem with a feature of 8 Miles Sound’s colorful speakers (notoriously featured in JayZ and Beyonce’s “On The Run II” tour, as well as music videos for Pitbull, Busta Rhymes, Sean Paul etc). Antaeus is an accomplished New York City and Kingston based music producer, a successful restaurateur (Opa at Devon House), a popular Kingston 10 event promoter (Reggae Mill) and a 26-year GRAMMY voting member who maintains an avid sense of what’s vital in pop culture. In this exciting instance, he conveyed, “In most cases artists borrow the sound and omit stating the important influence of Jamaican culture in their work. However, the fuel behind REWIND’s Dance and Dancehall mash up sound, and visuals is the deliberate celebration of Jamaica.” L3 Magazine | July, 2019 ft. Jon Fx - Pg. 31

Music We Love Walshy Fireâ&#x20AC;&#x2122;s

ABENG!

The Major Lazer MC’s new album is a “Conversation between Africa and the Caribbean” feat. top names in Dancehall, Soca and Afrobeats which includes Mr. Eazi, Kranium, Runtown, Wizkid, Machel Montano, Alkaline, and more. ABENG was inspired by the Jamaica-born, Miami-based DJ, producer and MC’s roots in the Caribbean dancehall scene, and his recent travels across Africa. The title ABENG refers to a horn instrument brought from Ghana to Jamaica and used by runaway slaves to communicate across long distances. Easily, ABENG is the perfect soundtrack for the pool party or for the afterwork mixer with your favorite people. Bringing out the best vibes from featured artists, and by extension from fans who are listening, you want the moments you see (while listening to this album) to last forever. The vibes are literally so positive and so sweet. If you happen to be keen on the sonic factor, Walshy does not disappoint as the African sounds and tones are authentic, not losing its flavour when placed beside familiar Dancehall riddims. Another factor that should be appreciated is Walshy gets the best out of each artist performing! Both with Major Lazer and on his own, Walshy has regularly toured Africa over the last five years which have allowed him to fulfill his dream of helping bridge the divide between Africa, the Caribbean, and the broader African diaspora. ABENG brings together some of the biggest names in Afrobeats and Afropop with top Dancehall, Soca and Reggae artists from the Caribbean for unique pairings of artists from each region across each track, like new single “Call Me” featuring Mr Eazi (Nigeria) and Kranium (Jamaica), lead single “No Negative Vibes” featuring Runtown (Nigeria) and Alkaline (Jamaica), and a remix of Walshy’s debut single, “Bend Down Pause” featuring Wizkid (Nigeria), Runtown and Machel Montano (Trinidad). Other artists featured across ABENG include Ice Prince (Nigeria), Demarco (Jamaica), Masicka (Jamaica), Adekunle Gold (Nigeria), Nailah Blackman (Trinidad), Vanessa Mdee (Tanzania), Stonebwoy (Nigeria), Timeka Marshall (Guyana), Bunji Garlin (Trinidad), Ketchup (Nigeria), Shizzi(Nigeria), Efya (Ghana), WurlD (USA/Nigeria) and Christopher Martin (Jamaica). Stream the project via Mad Decent: http://maddecent.fm/ABENG L3 Magazine | July, 2019 ft. Jon Fx - Pg. 33

Music We Love U.S. Virgin Islands

Jahman By: Zakada Milton Passionate about music, life and his country, Reggae singer Jahman is easily one of the most recognizable names on the St. Thomas, U.S. Virgin Islands reggae circuit. Inspired by those who have gone before him, and inspired by the natural teaching of life, Jahman has become known for his message laced lyrics. He has released five albums to date, and the most recent, Altitude, crossed many barriers by gaining a greater audience. Produced by Jon Fx and Splatterhouse Records, Altitude was released in the summer of 2018 and debuted on the prestigious Billboard Reggae Albums charts and garnered international attention from fans who were receptive to hearing a new voice in the genre. Now a year since its release, fans are still appreciating the body of work. In addition to Altitude, Jahman has released 4 other albums, all of which became lyrical steppingstone to him achieving his goals. Over the years, he has shared the stage with such luminaries as Ky-Mani Marley, Sizzla, Junior Reid and former Born Jamerican member Notch. Some of the song titles that Jahman’s fans readily respond to are “Herbs,” “Call on Jah Mercy,” “One Day” and “This Girl.” “She Never Wait” was a special hit record on the Foundation Radio Network’s Top 30 music chart in New York. Enjoying a lengthy residence on the chart, fans reacted to his music by saying “Jahman has good lyrics and we enjoy hearing his songs. We have to keep voting for his music so good music can continue to play!” Very active in the community, Jahman often gives back and contributes to a non-profit organization called Grow Food Inc. by donating monetary funds and by performing at their annual festival. The organization promotes teaching of the most high, dietary, entertainment and arts and crafts. Jahman whose real name is Jabari Carrington has performed in Jamaica (Portmore Music Fest 2018), and in the US Virgin Islands among other countries. His five albums are available on iTunes and other leading digital retail outlets. His music has reached as high as numver seven on the Billboard charts. L3 Magazine | July, 2019 ft. Jon Fx - Pg. 35

Music We Love

#SkyBoss #Jettingz

The Celebrityy By: Jennifer Menster When you think of a successful celebrity who is making all his dreams come true, make sure the spelling has 2 ‘y’s’ and you have the right person … it’s The Celebrityy! Born in St. Anns Bay, Jamaica, The Celebrityy grew up feasting on the music of the great Bob Marley, Jimmy Riley, and Shaggy. A great admirer of these men for their accomplishments, he also looked to Mavado and Tarrus Riley as role models who set the mark for where he would like to be with his career. Seeing how far these artists and more have been able to take Reggae and Dancehall, The Celebrityy is determined to add to these significant contributions. His catalog includes songs “Only Reggae Music, “High Grade” and “Rescue the Poor” with the late Jimmy Riley and produced by Brian Kotler of Indie Rootz Records as well as DJ Warm n Easy for Warm n Easy Records. Embracing media, The Celebrityy has spoken to countless outlets including CVM at Sunrise, RE TV and Hype TV in Jamaica as well as Power 105 n New York. As The Celebrityy says “all media is great media and it’s a way for me to connect with my fans.” Fans voted him New Male Artist of the Year and he hasn’t stopped delivering. Songs “Jettingz,” “Supreme” and “Yardman Things” are racking up spins on radio and social media. Fans will be delighted to know that a Reggae album will be dropping soon. In the meantime, the stage is The Celebrityy’s best friend! The prolific artiste has performed on major stages such as “East Fest,” “A St. Mary Mi Come From,” SOBs in Manhattan, The Apollo Theatre in Harlem, Jn Jamaica 54th independence show in Mount Vernon, “Ocho Rios Seafood Festival,” “Tarrus Riley and friends,” “Stone Love 41st anniversary,” “GT Taylor Extravaganza,” “Sting” and more … including, his 2019 performance at Reggae Sumfest! The Celebrityy comtinues to strive for international success and dreams of the days when touring and performing his trademark brand of positive music across the four corners of the world becomes as regular as breathing. Additional releases fans can vibe to are “Better Life,” “Tired of the 9-5” and “Memories” which speaks to the passing of his father. It gives emotional comfort to all those who have lost a loved one. The Celebrityy enjoys a bit of cooking and Track & Field in his spare time. L3 Magazine | July, 2019 ft. Jon Fx - Pg. 37

Music We Love BBC 1 Xtra - Spotify

Alicai Harley Starting off the year on a high note as the supporting artist for Kojo Funds and Shakka on their UK tour, Alicai Harley continues to create waves in the industry with her latest release ‘Rushing’. The Island inspired track features an eclectic mix of dancehall, RnB and rap melodies, with the accompanying visuals giving an ode to the Caribbean summer produced by Jamaican Producer Seanizzle. “The melody and title ‘Rushing’ initially come from me messing around and singing my friends name and the lyrics and content itself was just off of pure vibes and me expression my feelings on a past relationship, I was rushing for your loving... literally haha ha” says Alicai Following on from the success of her last single ‘Proper Paper’, Harley received acclaim from industry peers such as Dizzee Rascal, Chip, Swizz Beatz, and Grammy Award winner Jay Rock to name but a few; and the South London native is not losing traction anytime soon being tipped by Red Bull as their OTW (one to watch) for 2019, Noisey, Grazia and BBC Hot 4 2019, as well as maintaining the wealth of support received from BBC Radio 1Xtra, being playlisted again with spot plays on Radio 1. Having kicked off the festival season at The Ends Festival in London, alongside an array of the industry’s biggest up and coming talent, Alicai Harley has also spent the best part of the year on tour in countries such as Sweden – taking her music global and expanding her already substantial fanbase. Breaking into the scene in 2017 the Jamaican Born, South London native emerged with the track ‘GOLD’, which has since amassed of over a million streams on Spotify. Following on from her breakout success, Harley then independently released ‘Killa’ which was subsequently picked up by 1Xtra & Reprezent Radio, ending up on their respective playlists. ‘Rushing’ follows Alicai’s success with her critically acclaimed previous singles. Her track ‘Gold’ received a wealth of support across UK radio, with the likes of Seani B, Target, Sian Anderson, Mistajam, Toddla T, David Rodigan, Trevor Nelson, and Charlie Sloth all spinning the release, alongside plays from Capital Xtra’s Ras Kwame, Tim Westwood and Manny Norte. With her debut EP “The Red Room Intro” set to be released at the end of Summer via Saint Music/ Parlophone Records, and performances at Glastonbury and BBC 1Xtra in Ibiza, oncoming, 2019 is set to maintain Alicai’s ascension to stardom. A highly successful year so far, and with more to come! L3 Magazine | July, 2019 ft. Jon Fx - Pg. 39

Fashion We Love Thrift Social - Kenya

Fashion Market By: Vincent Libosso Photography by: Kuyoh Photography (https://www.instagram.com/kuyohphotography/)

We wake up on a chilly Sunday morning in Nairobi on the second weekend of June 2019 like kids on Christmas morning wondering what goodies are awaiting us. This is the capital of Kenya and happily hosts Africa’s biggest fashion market, celebrating its 20th edition and 4th anniversary! Tie & Dye is the theme. An ode to the legacy of the fashion fad prevalent with the rise of counterculture in the 60s and 70s. What begun as a humble backyard market day event founded in 2015 by brother and sister combo style entrepreneurs, Oliver Asike and Velma Rossa (@2manysiblings on Instagram) as a platform for the exploration of fashion, visual art and music in a bid to inspire innovation in Kenya’s vibrant and multi–faceted creative industry, draws sellers and fashion lovers filling up The GoDown Arts Centre: over 10,000 square meters of performance, rehearsal, studios and office space hidden in between the manufacturing and industrial godowns of Nairobi’s industrial area hub. We snap up a distinctive upcycled kimono at Oliver Asike’s installation dubbed ‘Vitimbi.’ Drawing inspiration from Kenya’s long running situational comedy, ‘Vitimbi,’ the premier fashion brand draws its inspiration from the city’s street culture, government, middle class and low-income communities. “The whole idea was to create something we all can relate to and also be able to afford,” Asike explains to us. The fashion stylist extraordinaire through his installation introduces his fashion venture set to reimagine Kenya’s apparel scene. His unique approach upcycles secondhand clothing while blending them with deadstock fabrics to make new garments. The underlying vision is to transform Vitimbi into Africa’s biggest streetwear brand through the continent’s long held narrative of sustainability, a sentiment deejay, Mix Master Lenny reiterates to us. “We all grew up watching ‘Vitimbi,’ and so for me the apparels connect and I had to support,” Lenny adds before introducing DJ Kace to speak about his upcoming event dubbed The Boombox at The Alchemist Bar, an epic Hip-Hop musical journey through breakbeats, oldschool, trap, new jack swing, gangsta rap, and many more. Mix Master Lenny’s devotion to interweave Kenyan sounds with international contemporary sounds is visible in his set. Music is curated by acclaimed Kenyan mood setters: TAIO and Shishi. L3 Magazine | July, 2019 ft. Jon Fx - Pg. 41

The artist line up reflects a blend of sounds, starkly distinct but all denoting the eventâ&#x20AC;&#x2122;s consistent focus on featuring new, upcoming, innovative and progressive artistes. Potently making visible the connections, Urban Jazz queen IAMDDB is the headliner alongside stunning soulful Kenyan singers, Wanja Wohoro and Karun. Complementing the street fashion action, vendors throw open their doors too. We make stops at a cool tattoo artist installation; further along we can not resist some barbecued meat accompanied by some crispy french fries. An immersive, arguably unprecedented experience that strives to foster opportunities and possibilities within our creative ecosystem, Thrift Social just keeps on setting the pace!

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Concerts We Love Pulse Jam Fest

Chronixx

By: Vincent Libosso Photography by: Twenty Moments (https://www.instagram.com/twenymoments/)

“Give thanks that this music can still unite the people,” said Chronixx, standing before his fans in Uganda’s capital, Kampala at the Sheraton Hotel Gardens on Saturday night. In celebration of music and the good vibes that come with the Reggae tones, Talent Africa in collaboration with MTN Uganda, threw down the Pulse Jam Fest where homegrown talents like Cindy, Beenie Gunter, Vampino and the legendary Maddox Sematimba took to the stage first to intro for the Jamaican star headliner. Snaking our way into the gardens, it was clear this was no ordinary reggae show. Chronixx has quietly built his own movement and we have been a witness to that, bracing a 13-hour bus ride from Nairobi to be here. Backed by his six-piece Zincfence Redemption band who had quietly plugged in their instruments, before striking up their signature opening theme and welcoming Chronixx who presented one of his most popular song catalogs, everyone literally sang along to his songs. Zincfence Redemption led by the liberal sprinklings of Hector Lewis’ on percussion, made his intro into a perfect roaring sea of humanity. Rocking an African print t-shirt, with blue pants and black sneakers with no socks and holding the people with his enigmatic smile, Chronixx pressed on, conscious of the 12am midnight curfew. The crowd demanded to dance along to the single ‘Likes,’ and Hector “Roots” Lewis joined Chronixx in the dance to a thunderous applause from the crowd. While all of the artists songs were well received, the sheer roars and ear-splitting whistles and air horns, coupled with flag waves, the sweating heaving Sheraton Gardens exploded when Chronixx went into sound system vibes with ‘Spanish Town Rocking’ spiced with follow up freestyles. The Jamaican singer ups the ante with his infectious music on the same day of his fifth-year anniversary issue of his debut set, Dread & Terrible Project. Staying rock still, he lit up the venue with the seminal project’s classic hits, including “Here Comes Trouble,” “Capture Land” and “Spirulina.” L3 Magazine | July, 2019 ft. Jon Fx - Pg. 45

Closing the night’s set with “Legend,” Chronixx urged the stage lights to be switched off. In a message of black unity and history, Chronixx reminded the children of Africa of H.I.M Haile Imperial Majesty Selassie’s 1966 visit to Jamaica. He yelled Sudan showing his awareness to the pro-democracy protesters plight in the capital, Khartoum. He urged the children of Africa to pray for one another and look beyond tribal divisions; “Africa is the greatest!” he told those in the crowd as they swayed in the night air waving cellphones, before he sang ‘Legend.’ In the song Chronixx hopes that one person will remember him for trying to make a change. Following the Buju Banton welcome home show in Jamaica, Chronixx will link up with Beres Hammond and Buju Banton back in Jamaica once more for the much anticipated Reggae Sumfest in yet another line up guaranteed for a night of history with Reggae’s leading contemporary legends. And with last year’s sold-out show in London’s Alexandra Palace, Chronixx will perform in Leeds and Manchester this August. Saturday 10 August sees the Jamaican joined by Hak Baker at Manchester’s O2 Victoria Warehouse. Sunday 11 August will be Leeds’ turn when the Spanish Town-native is joined by fellow roots revolutionary, Kabaka Pyramid. You can also catch Chronixx and Zincfence Redemption Band at Boomtown Festival. Tour details at chronixxmusic.com

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Music We Love Work Your Waistline

Dancer from DanceDeets.com

Energy Tracks For a Fit Body!

Images by Robin Claire originally created for LargeUp.com

By: Steffy T for L3 Magazine All of a sudden summer is here and weâ&#x20AC;&#x2122;re hitting the gym, walking and bike trails to make sure our bodies get just a little more firm! These songs will definitely add layers of sunshine to your glistening sweat as you put in that work to keep your heart healthy and body tone. These songs will keep you moving!

Kerwin Du Bois & Lil Rick - Monster Winer Vybz Kartel & Spice - Back Way Busy Signal - Got To Tell You Timaya - TO U SK - Ose Aidonia - Jackhammer Vybz Martel - Wine Fi Mi Nuh Dexta Caps - No Underwear Squash - Money Fever DJ Neptune - Mia Mia ft. Mr Eazi & C4 Pedro Vybz Kartel - Sweet To Di Belly Chi Ching Ching - Cause Trouble L3 Magazine | July, 2019 ft. Jon Fx - Pg. 49

AVAILABLE ONLINE L3Magazine.com

L3’s Top Independent Spins

TOP DIGITAL SPINS - JULY, 2019

01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Koffee – Toast Shenseea – Blessed Noah Powa – Same Energy Chronic Law – Bless Me Dexta Daps – No Underwear Vybz Kartel x Squash – Beat Dem Bad Teejay – Owna Lane Alkaline – With the Thing Popcaan – Firm and Strong Busy Signal – Great Men Shenseea – Trending Gyal Busy Signal – Got To Tell You Munga – Nuh Mad Ova Wiley ft. Idris Elba, Sean Paul, Steflon Don – Boasy Xyclone – It’s You That I Need Vybz Kartel – Come Home Spice – Romantic Mood Popcaan – Silence Squash – Trending Tommy Lee - Blessings

*Charts are based on radio airplay in Canada / YouTube Views / Live Event Selection Fan Feedback L3 Magazine | July, 2019 ft. Jon Fx - Pg. 51

Frenz For Real Top Music Video’s

JULY, 2019 MOST WATCHED VIDEOS

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Shenseea – Blessed Koffee – Rapture (remix ft. Govana) Tommy Lee – Blessings Vybz Kartel x Squash – Beat Dem Bad Quada – New GYAL Alert Chronic Law – Bless Me Teejay – Owna Lane Safaree – No Regular Girl ft. Jahmiel Noah Powa – Keep That Same Energy Ding Dong ft. Teejay – Braff

*Based on recent YouTube views

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LYR

ICS Photo Credit: Rene Bohmer

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John ‘Jon Fx’ Crawford

By: Rohan A. Beckford | Photography: Rodney Stewart | Editor Sherry Downing

Jon Fx is not any and any producer. He’s a creator and collaborator and a musician. His focus is on the artists song – literally. Some people fault him for his production methods, but, when we get the beautiful gems by way of hit records we see the method in the madness. He has found ‘it.’ The plaques on the walls that proudly highlight some of his accomplishments are respected. There were some that made me say ‘oh yeah, Fx did that project too!’ Platinum, 2X Platinum and so on made me stand and look a little longer with admiration. The young man from Jamaica is making dreams come true – not just his own. On a candid afternoon in Miami, I sat down with Fx (as his friends call him) to talk about how he creates music, and to talk about his musical relationship with XXXTentation. Some say X was difficult to work with, but Fx, with his wisdom and experience, got the best out of the young star. His death deeply affected Jon – their bond was part understanding, part creative and everything music. Here we are … in conversation with Jon Fx ….

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RAB: Having been around you for many years, I happen to know that you play multiple instruments and you can create music and songs from simple conversations. How do you describe that process? JFX:

Everyone has different methods of creating their art but I prefer, and my favorite way to create is to make music from raw vocals; no beat, just words, just an acappella. At this stage of my career, I would request the artists I’m working with to send the vocals and I’ll get the job done around their vocals.

Most producers and artists make their focus around the beat; I tend to make music around the song the artist is singing, rapping or chanting. I recommend people aim to write to the voice of the song and forget about writing to an instrumental on the internet. This is the foundation of songwriting that most are not practicing today and wonder why their songs are not hitting the way a song in the 60’s, 70’s, 80’s, 90’s and early 2000’s would have – even if they have label support. People are straying away from building the beat around the artists sound, rather than the artist building their sound to the producer’s beat.

The way a song is made, such as the way the Temptations’ created “My Girl” in the studio, they worked out the chords to match the words line by line until it was in harmony with each other – this is really the true way of production and making a song. This is the way I choose to create music - around the artists natural song or rap.

Also, audiences today affect the way I create music. They force me to keep it simple and not get too technical for the translation is easier to breakdown. Simplicity within the music is taking control, it’s like having an experienced musician doing all the right things musically and not having the results they expected, or the ameteur knowing nothing but simplicity and going f urther than the experienced musician to have a hit today.

RAB: Where did you get the name “FX” from? JFX:

So, it’s based on the board, as in the sound effects on the board; the abbreviation for sound effects is “SFX.” If you’re going to add reverb or delay, you’ll add effects, so all of the instruments the older analog boards had, I’d be the one to overdo the effects so much on my mixing that it became like my branding to producers and artists. When I came to America, I was in Miami working in a studio and the engineer would mention the hip hop group “Das EFX” and just started calling me “Master EFX.” The name just stuck with me ever since, I took off the “EFX” and just kept it “FX” with my first name.

RAB: Your roots of music stems from reggae, dancehall, hip hop and other multi-cultural genres. How important is discipline, financial planning and why do you appreciate working in your field ? JFX: Of course, I love working with reggae music where you can do more with the sounds, adding live bass and other instruments whereas the roots of hip hop coming from reggae to me sounds best when the music’s sampled. If you’re going to make a successful hip hop track, it’s finding

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something to sample or to make something seem like it was sampled – it gives it a unique sound.

Currently, I admire the hip hop mogul Shawn Carter on his billionaire journey, he’s branded himself, evolved his sound, disciplined himself, made solid business moves and outworked everyone of his rival rappers coming up in his time. It’s really important in this music game to complete a project, whether it’s mixing, getting the proper artwork, or just following through the entire process; most artists would rather make excuses for why their project isn’t done and point fingers.

Discipline is very important in all genres of music or in business regardless of the obstacles. You just have to push through and get the job done. Imagine, going to a job interview with coffee on your shirt, you’re late for your appointment, coming in explaining why you’re late with coffee on your shirt. On the other hand, you have someone cleaned, dressed, at their appointment on time, has the qualifications and the interviewer goes with another applicant rather than you. Not to say, you’re not experienced or qualified but the preparation of putting yourself together, being pack aged and ready to go is what most are looking for today. People think that things just happen by osmosis – no – you have to have a plan with everything you do. If an investor was to approach you for your product, you’ll know where to allocate the funding to launch your product. Most people will say to a millionaire, I need a million dollars but the disciplined individual who’s prepared with all the details will say the exact amount needed to the penny because they’re aware of how others perceive their presentation. When one decides upon what they want to the exact detail, it makes a BIG, BIG BIG difference within the results behind the actions.

RAB: “Arms Around You” peaked at the #3 position on the US Billboard charts, upon that deal was Warner Brothers, XXXTentacion, Mally Mall, Swae Lee, Lil Pump and Maluma. Was that demo meant for those other artists prior to “X” leaving us and how did that major collaboration take place? JFX:

When I met XXXTentacion, he had a record that my studio partner recorded and mixed called “Look At Me” that was starting to get some recognition. “X” originally was to record with that same partner in the studio but last minute I was told about this session as I was finishing up some work and was getting ready to leave. Some producers or engineers would’ve claimed that “X’’ was not very easy to work with but they will only say so if they do not know how to work with XXXTentacion’s style of recording without headphones. The very first record we recorded together, “Jocelyn Flores,” off his first studio album “17” went 2x Platinum-certified in 2017. It took us a while to lay down a verse and have it sounding proper, just the way he wanted it to sound. When we finished recording, he demanded the record get mixed on the spot, I did my best and sent the record out to get mastered by the same team that did “I’m Yours” for my Sizzla album. Prior to that moment, I had not mixed anything for years but we appreciated the results of the record til this day.

As time went on, we met for regular sessions in the studio and we had a really strong chemistry when it came to working together. He would call me “Reggae Legend.” He would come into the lab, ask me what I’m working on, jump in the booth and make it happen. That’s how he’s gotten featured on some of the reggae projects I have been working on, some released, some unreleased;

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the kid just was super talented and wanted to express his reggae soul. I should also say that his mother is Jamaican.

We worked together on his EP, “Ghetto Christmas” which he basically freestyled. He put my name on every record we did together. I have so much respect for him and his mature character - the kid was just real.

“Arms Around You” and most of the records I’ve created was an experiment. I wanted to hear an American that can creat that Jamaican sound and “X” was just right for the track. He went “Live” on social media. Rio, a latin artist that recorded the demo for “Arms Around You” happened to stop by while “X” was at my studio recording his EP, so we played the original demo. The chorus of, Oh Oh Oh (repeat) with my arms around you girl ...When that part finished, “X” just used the arms around you line to make his verse; that’s what we hear today on the finished record.

Fast forward, XXXTentacion passed away and his family and I are are mourning but it reminded me of the record and why we need to complete the project to continue his legacy. His mom reminded me of his cross over latin record, “I Don’t Really Speak Spanish, Lol” which I know is a big record – he was just so talented.

As I went through my contacts, I hit up an A&R from Los Angeles, told him I need a latin superstar on the record; he sends me Maluma to record his verse. In the midst of all of that taking place, Warner Bros. are getting word of what’s taking place around this record and gets Lil Pump on the record being that Pump and X were familiar with each other. Pump paid his respects to the family, and it all made sense. The icing on the cake happened when Mally Mall and Skrillex for split of production credits were added. Mally Mall brought Swae Lee to the collaboration and we took the record “home.” I started this project in 2016 and we released the finished project in 2018 with a solid team that is keeping XXXTentacion’s legacy growing.

We’re glad the collective came together under three separate labels to push the envelope, so here we are with “Arms Around You.” The lesson learned for me with this project is that even when you don’t see it happening right away, you’ll have to keep that vision in mind til it manifests itself to the physical form. Just to see the record reach the level of success that’s a reminder of no matter how many obstacles are in your way, push through with a clear, focused mind, be disciplined of your feelings and allow the process to take course in your life.

RAB: How would you interpret our mantra; Life, Love, Lyrics to our L3 Magazine readers? JFX:

I don’t know which one to put first, Love or Life because to me they’re both the same expression. Overall, in Life there has to be Love which represents the highest vibrations Life brings to create everything possible. For someone to do, they have to Love it to be driven to do it successfully. For all three, it’s simply best expressed in speech or writing form to be transcribed and memorized for the moments to reflect upon, knowing where your Life began, who gave you Love and making it so epic to write about it with Lyrics.

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Xyclone’s

Worldwide Pack By: Nova Cashh | Photography: Antonio Pandolfo

Xyclone’s rise in Dancehall felt like it happened right before our eyes – in some ways it took time and in other ways it was fast. Some of his early songs such as “Money Clap” on the G-Shock Riddim released 2011, and “Back Pocket Rag” gave us a sneak peak into his talents that were bubbling; ready to come to the surface. In those days Xyclone was getting support from New York’s famed Natural Vibes Sound, and support in Canada on 88.1 CKLN FM – visionaries who were sure of the future. Fast forward to 2019 and Xyclone is solidly on the Billboard Reggae Charts, he’s independently selling units and performing to packed venues who know and love his music. He learned the business of music with the release of #bipolar the mixtape. The business means knowing your own algorithm so you can tweak it for the future … tweak turned into ‘twerk’ and now female fans can’t stop twerking to his music! Xyclone has gone from underground to mainstream and he feels good as he should. Here he is in his own words … as humble as ever.

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NC: X:

What inspired you to start deejaying? I’ve always been into music honestly since the jump. In school I had music class and stuff like that so a lot of my friends use to tell me “yo your pretty dope you should do music.” I used to say ‘whatever’ but eventually I really did get into it and it was something I appreciated and loved. So big up my friends!

NC: X:

You choose to self-manage. Was that by choice? I am self-managed. My mentor is Spragga Benz and I asked him a lot of questions, he gives me his honest opinion, he guides me and gives me the right information when I’m not sure. The past couple of years I have gotten close with Bobby Konders. Dope guy, he supports me a lot and I respect him for that. I mean even though I am self-managed, I have people in my corner that I can get good advice from.

NC: X:

How did you meet Spragga Benz? Through my cousin years ago.

NC: X:

Since social media is your largest critic, do you think taking a break hurts your career? It does. I’m on a break right now as an artist, I do understand that. I have one of the biggest songs right now in dancehall. I work really hard to get to this point and the time when my party was coming up I tried to delay the promotion as long as possible. I promoted this party in two weeks, like hard promotion on social media because when you promote and whatever your promoting people tend to see that more. As soon as you switch to something else the attention switches. You ever see an artist with a song he’s exposing and now all of a sudden they come out with a new song and your like “oh my gosh I was getting used to that song?!” You have to be really keen on the time when you do certain things because it’s really important.

NC: X:

Do you face any challenges being a dancehall artist in the U.S.? Obviously, Jamaica is the heartbeat, so if you’re doing Reggae or Dancehall music people will go to Jamaica for that sound. They would never necessarily come to Baltimore, Miami, London, Toronto or New York for that hardcore sound. However, nowadays its a lot different. Social media has made the world much smaller and we see times like this there are artist breaking internationally in Jamaica and other countries around the world. I don’t really think no one faces any other bigger challenge than no other person. It doesn’t matter where you live in the world anymore.

NC: Kranium said he felt like he paved the way for dancehall artists to break out in the U.S., do you agree? X: For this generation definitely; he is the leader. See the thing is music is periodical, its by era you know what I mean. There was a lot of discussions that Yellow Man was king of Dancehall then it was Beenie Man now people are saying its Vybz Kartel. First, it was Jordan now it’s Lebron James five years from now it will be somebody else. For right now for artists who are breaking from America, I’ll give him that respect but there were artists here that have done it before us like the Shaggy’s just to call names that people know relevant today. But I can give him that, I can give him that 150%. Shout out to the other artists that are doing it from overseas and it’s not only in

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America, but we also have someone like Stylo G that’s breaking from the UK. That’s why I say social media has made the world a lot smaller place … and big up Kranium.

NC: Explain the feeling you felt when your albums reached the Reggae Billboard chart twice in one year? X: It’s like I found where I was able to make an impact in this music. It’s great to have fans dancing to my music and getting a forward in a dance and those things, but it also feels really good to chart … on Billboard! Being self managed and not having a major label behind me makes me proud of what I’m accomplishing. NC: X:

Would you say that you’ve mastered your niche? I wouldn’t say mastered but I’m doing pretty good. Haha. It’s the Reggae Billboard which I’m very proud of and its dope to rub shoulders with Shaggy, Major Lazor, Sting and all these great people that are huge successes. I am just this little kid from the DMV area like “hey what is Xyclone doing up there”? I think it’s dope for real!

NC: X:

You recently did a freestyle on BBC radio 1Xtra Seani B’s show. How did that come about? It was my first time in the UK. I flew into London because I was supposed to perform for the first time in Switzerland the very next day. So I flew into London a day early to go to Seani B’s show. I was invited because at the time my album in September had gone up to #1 on the Reggae Billboard charts in July so it was two months after. Due to that success, people wanted to speak to me. They wanted to know my story, how I did it, how was I able to outsell a Major Lazor and how I was able to surpass Shaggy. So I went on there and explain my story, exactly how I did it and whatever I do I put on social media. That way maybe someone else can observe and learn from what I’m doing and try to do it better than me.

NC: X:

What inspired the song “Stay With Me”? Afrobeat is the sound that’s moving right now. As an artist, you really have to understand in the music what people are really into and how to keep “current” with what’s going on. Last year and this year has been really big for us. We see songs like “Fall” and “If” from Davido hit major, even here in America. We have seen Wizkid with Drake, we’ve seen Patoranking, we see all these Afrobeat artists rise up and I wasn’t going to be the first and I wasn’t going to be the last to flow with that wave. Just like when Dancehall is hot they flow with that wave. You know what i mean, its a certain sound at a certain time.

NC: X:

What made you collaborate with Konshens for the song ‘Mek It Clap’? I was listening to the song over and over again because I really think its’ a dope song, I think the beat is dope and I felt the song was needed in Dancehall. I was thinking to myself “who can I put on this remix that would make sense?” I see a lot of artists do collabs and remixes for songs and the artist doesn’t fit the song and I was like the perfect person is Konshens. I never thought about anybody else. I felt like that was his lane so I hit up Spragga Benz and said “yo I want Konshens on this record, you gonna link him” and he said, “yea I got his number I’ll give it to you.” Haha! We did the song within a week, he liked the record, I was able to shoot the video with him

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and the rest was history. Shout out to Konshens man I appreciate that 100%.

NC: X:

Your single “It’s You That I Need” that’s was in the charts was produced by Massive B. Tell us about that. Haha! C’mon man that’s Bobby man! Why wouldn’t you want him to produce you like that’s the top of the food chain right there haha! It’s crazy because I called him one day and I was like “yo fam when are we going to do a song” and he’s like “yea we’ll do a song.” I kept asking him and one day I called him; I don’t know he must have been in a good mood, and I was like “yo when are we gonna do a song” and he’s like “you know what I got a beat for you, I got Vybz Kartel on the beat and it would just be you and Vybz Kartel” so I said, “send me that right now!”

I will never forget, we dropped the song January 18th and the song was pushing half a million on Spotify. It had 425,000 in less than 6 months and I never had a record move that fast before on Spotify. The next song I drop I know I’m probably going to make half a million in 3 months.

I got the song, sent him back the demo and I thought my song was the bomb. He calls me back and said, “uh’ yeah this isn’t going to work. I want you to sing so we can get a song for you to crossover.” I was like Oh My God what am I going to do because I am not a singer and that’s Bobby Konders, you don’t second guess or question. Bobby was like “it’s you that I need;” he gave me the idea for the song and I wrote the lyrics and it was dope. It’s actually a lot of people’s favorite song.

NC: What advice can you give to a young artist trying to make it in the Dancehall industry? X: I would tell them find what works for you and focus on your strong points. So if you are an R&B singer do not try to rap. If you are a rapper do not try to sing and if you do both then do both. But focus on your strong points and eventually, you’ll have to branch out and spread your wings. But if you’re just starting out you need a strong point to focus on and once you reach a level where you can spread your wings and fly you can focus on other things so your not a one-dimensional artist.

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L3 Magazine ft. Jon Fx - July, 2019

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