L3 Magazine ft. BirdMan Zoe - October, 2019 by L3 Magazine

October, 2019 | L3 Magazine ft. Birdman Zoe

World Fight Club: A New Sound Clash Era

M A G A Z I N E

Editorial: Ladies Time to do Better

| Life. Love. Lyrics. | www.L3Magazine.com

VP Records Celebrates 40 Years of Music

Music Charts Music News

Fiyah Yout Music is his Fire

The Timeless Effect of

BirdMan Zoe

L3 Magazine | September | 2019 | No. 63 CEO and Editor-in-Chief

Natasha Von Castle – natashavoncastle@gmail.com

Publisher

L3 Media Group Inc. – L3Magazine@hotmail.com

Managing Partner Rohan Beckford

VP Strategy Neil Pearl Music Review Editor Jennifer Menster

Charts Analyst Emelio Lynch aka Melio Sounds Contributing Editor and Caribbean Affairs Editor Tricia ‘ZJ Sparks’ Spence

Contributing Editor and Music Editor Tre Carn

Director of Caribbean Promotions Keisha Pinnock

Special Consultants Camille aka Talent Promo | Tilsa Wright

UK Editor Evelyn Germain Senior Writers & Photography

Editors Heart... Better begets better, and Ladies, we must do better. It is shocking to me, in this day and age, to hear a woman bash another. To publicly pass an inappropriate remark because another female made a comment you don’t like, is unacceptable. To bash another woman by repeating what you ‘heard’ about her is not acceptable and to speak what you think the world knows about her is not only not acceptable, it is ignorant. Wearing a crown is not for looks – it is earned. Wearing a crown means you’ve been through enough battles, and survived, understanding that some women get blows twice as hard because they’re fighting the good fight and refuse to accept the insulting standards some men have set in the name of keeping their ego inflated. Wearing that crown means you’ve fought shoulder-to-shoulder with those women and you respect the road she’s traveled. Women who insult another woman’s crown spits on her own. Women who are public figures have a heightened responsibility to their industry as well as to the platform they represent. They must be held accountable for the things they say towards other women especially. #MeToo is not just for men who prey on women by exploiting them for career gain, #MeToo must be extended to women who bash other women publicly. Their thought process must be corrected so others who even think to do the same will know in advance what the consequences can be. I don’t live in a utopia. I know we will not always agree with each other; I also know that we may outright do wrong to each other, but when we disagree, we must address the concern privately. The chain is only as strong as its weakest link, and the weakest link is the one who chooses insults instead of armour when in battle. Agree or disagree on Instagram @NatashaVonC

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“I left my mother’s house where I was super comfortable and slept on a mattress in my own little corner of Ma’s living room because I believed in myself, my music business and my talents. Instead of going to buy the new threads, I wore white or black tee’s everywhere and everyday. As long as my kicks and jeans or slacks were clean, I had my car to move around, I had to save as much money as I could to get through that period of time. ”

- BirdMan Zoe

L3 Magazine interview on page 58

October, 2019

featuring Birdman Zoe

Pg. 14 VP Records has been celebrating their 40th birthday all year long and the party is not stopping. There have been several firsts for the company, and several historical moments. In this issue, they share pieces of their exhibit at the Museum of Chinese in America. It is impressive. Pg. 18 We have long since known the power and reach of Reggae. Pop stars and Country stars have included the genre’s distinctive syncopated beat to their songs, and now Nike joins the fray ... sort of! Nike has released a Reggae themed shoe which we love. Take a look at these hot kicks. Pg. 26 Noah Powa is Reggae Gold! The Sound Selector turned Reggae artist continues to break barriers with his music that fans love. His song “Keep the Same Energy” was included on VP Records Reggae Gold and now Noah is on another level. How many streams is he getting? We have answers. Pg. 42 Reggae star Bugle gets his new album ‘picture perfect.’ The artist has delivered not one, but two discs for fans to vibe to and so far the feedback has been 100% positive. Let us tell you why you will love the album too. Pg. 46 As much as we think of music as art, is as much as we think of photography as art. Reggae and Dancehall super star Busy Signal has brought both elements together on the cover of his new album. Who’s behind the provocative photoshoot and the thought process will intrigue you. Pg. 74 Fiyah Yout is not like any other selector you’ve heard play before. He believes in ‘bunning down’ every venue he plays in, so music has become his fire. Influenced by his Mom and Uncle’s musical taste, his is a story to read.

On the Cover: BirdMan Zoe has created an empire that is worthy of being a subject taught at Business school. It’s not a ‘formula’ that makes Zoe successful, it’s his willingness to be humble and to sacrifice instant gratification for the bigger picture. Many times he kept his attire simple - nothing designer - until his empire was built. Today, he’s balling. We got the full hundred.

Tony O. Lawson & Shantrelle P. Lewis Shoppe Black.us! By: Zakada Milton

Husband and Wife Tony O. Lawson, and Shantrelle P. Lewis from Philadelphia have created an economic portal which in today’s age can be considered a ‘Black Wall Street’ of sorts. This King and Queen team successfully created and launched shoppeblack.us which is an online portal that connects consumers with Black owned business from New York to Nigeria. Creating and curating content related to Black business ownership, shoppeblack.us also serves updates about Black culture in the global diaspora. On the day we visited the site, we learned about businesses that serve better fried chicken than Popeye’s, 7 Black owned denim brands we should know about, and 10 Marcus Garvey quotes than can change lives. All that within the first 2 minutes of visiting the site. Since 2015, Tony and Shantrelle have profiled thousands of businesses and interviewed hundreds of entrepreneurs and professionals around the world. They have done this in the name of celebrating Black business excellence and encouraging the community to invest in itself. According to Green America.org, shopping in the Black community closes the racial wealth gap. By focusing our dollars within our community, we develop more homeowners and increase our generational wealth. In addition, our local economies are strengthened because of the influx of outside revenue, and jobs are created. These are some of the ingredients that lead to a self-sufficient economy within the community. Currently expanding their business to include a global business directory, shoppeblack.us will also create a business agency that will provide Black owned businesses and professionals with much needed services and resources such as capital, branding, digital marketing and customer experience training. In addition to the shopping experience, visitors to the website will appreciate articles about famous and not-so-famous people making a difference in their community with new products developed, or actively engaging in politics. Learning about the greatness of author Toni Morrison through some of her quotes, or the way a Black Psychiatrist used Sesame Street as a tool against racism might ‘awe’ you. Visit Shoppe Black online at www.shoppeblack.us and make sure to hashtag them #SHOPPEBLACK L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 13

VP Records & The Museum of Chinese in America By: Jennifer Valentin

VP Records celebration of their 40-year anniversary is being shared with a new audience. A Reggae Music Journey at the Museum of Chinese in America (MOCA) in New York City is home to the labels temporary exhibition. Chronicling its rich 40-year history in reggae and dancehall music, the exhibit, which will be available until mid-October, displays VP Records’ rich history from the beginnings in Kingston, Jamaica to the establishment of the company in Jamaica, Queens. The evening of the launch hosted tastemakers, influencers and friends of the label including Reggae pioneer Sharon Gordon, esteemed Reggae writer Patricia Meschino, American Friends of Jamaica Director Caron Chung and more. The main room featured artwork that showcased the influence of the Chinese diaspora on the music of the Americas. The Chin family and VP Records along with other Chinese Jamaican influencers are featured in the section on reggae music. Patrons can enjoy a back room solely dedicated to VP Records and A Reggae Music Journey, Record plaques from Sean Paul and photos of Patricia Chin by the late artist Michael Thompson whom she was very close to. Remarks were made by VP Records Director of Business Development, Richard Lue, VP Records Vice President of Sales and Marketing Aaron Talbert and co-founder Patricia Chin who stated “I am so blessed, I have a lot of friends, I have a lot of good workers, I have a lot of supporters and I encourage anyone who wants to start a business, to start where you are, work hard and have a passion for what you do and it will work out.” DJ Chinee Golden Touch spun records from VP’s catalog of hits as well as music from Kawa, a reggae band from China. VP Records, based in Jamaica, Queens NY, is a pioneering force in the reggae music industry. From roots & culture to soca and dancehall, VP Records is the only record label that represents the full spectrum of Caribbean music. For the past 25 years, VP has stayed true to the grassroots from whence it came, always serving its core audience first, moving swiftly to keep up with the sounds of the street. At the same time, with the international success of artists like Sean Paul, Wayne Wonder, Elephant Man, and Tanto Metro & Devonte, among others, VP has expanded its leadership in the effort to present Caribbean culture to a mainstream audience as worldwide demand for dancehall reggae rises to new heights. VP Records catalog is available at vpreggae.com L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 15

Photo of: Cheyenne Sapphire

Queen West Art Crawl By: Zakada Milton 9 Art Galleries in Toronto’s West Queen West neighbourhood are opening their doors for all to explore The West Queen West Art Crawl. The free evening is hosted on Thursday’s and includes art with entertainment. The local streets between Gladstone and Shaw are packed with hidden jewels; neighbourhoods rich with vibrant art feature the work of local and international artists. In one evening, guests can experience historical classics like Picasso and the more contemporary work of emerging Toronto based artists. Each gallery offers a mix of culture and opportunity to connect with the art community. To enhance the West Queen West art experience during the Fall Crawl is the inclusion of music. Enjoy performances in the galleries from exciting up and coming Toronto musicians. Participating galleries include: Gladstone Hotel, Zwig Private Collection, Propeller, The Freedom Factory, Craft Ontario, Koffler Gallery, Hallway Studios, Critical Distance, Antikka Cafe Some of the Musicians Performing: Cheyenne Sapphire @cheyennesapphire (performing at Zwig at 7:30) “Cheyenne doesn’t perform, she Prayerforms”-J.Scolt. She fuses dance, breath work, music & poetry to create an experience like no other. One of magic and spiritual ascension. As a woman of mixed heritage she seeks to dismantle stereotypes and break free from restricting mindsets to create empowering art that ignites self-transformation. AARYS @itsaarys (performing at Propeller at 8:10) AARYS is a confident and engaging performer with a strong and sultry voice. Having her own experiences with anxiety, she also has a passion for advocating for mental health which has made its way into her songwriting. Her debut album SECRETS is a blend of dark and alternative tones over lush electronic music and has garnered her a SOCAN Song of the Week, a CBC Music feature, and was named Album of the Year from her hometown’s Niagara Music Awards. SEYBLU @seyblu (performing at The Freedom Factory at 8:45) Also known as Chelsey Bennett, Seyblu is a hot Jazz/Soul Artist with a gift for delivering bonafied soulful performances. Raised outside of Toronto on a strict diet of Sade, red wine and clove cigarettes, Seyblu is a rising song writer musician about to make a lasting mark on Canada. DJ Groove Merchant @shaunt_tch (spinning at Antikka from 7-9:30) DJ Groove Merchant takes you on a journey through centuries and styles of music rooted in rhythmic groove. He aims to find music that stimulates the head, the heart and the feet. You can also find him at his cafe/ record store - Antikka Cafe For more info visit: https://westqueenwestartcrawl.ca/ L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 17

Nike Launches Music Genre-Inspired Collection By: EDM Tunes.com | L3 Magazine.com Much like your personal playlist, your style can say a lot about you. Sometimes your mood is uptempo, and other times, you’re low-key chill; what you wear is usually a form of expression, just as the music you choose to listen to is a form of expression too. With Nike‘s new music genre-inspired line of Air Max 270 Reacts, we’ll be able to tell whether it’s reggae or electronic music that speaks to you. Nike has always been one to curate pieces perfect for your foots’ comfort; whether you’re running errands with the kids, on your way to work or jamming with thousands of people at a Busy Signal concert, your feet have to be comfortable. The brand has created five distinctive colors for its Air Max 270 Reacts, each representing a different genre among reggae, hip-hop, punk rock, heavy metal and of course, electronic music. The spirit of reggae is captured by an artistic fusion of forest green with shades of tan, intending to evoke a rhythmic, lively spirit. Meanwhile, hip-hop is represented by a black-on-black paneling look. The simplicity serves as a perfect visual representation of love, rage and activism driving the genre. Heavy metal entails a base of intense blue and blacks, contrasting sharply with a staccato gold Nike Swoosh, while Punk Rock contrasts a rebellious black with a bold white Swoosh. Digging in our closet, it’s easy to see that these Reggae kicks coordinate well with just about every Red, Gold and Green combination (Reggae’s most famous colors) of clothing, and it fits both male and female tastes. All Nike needs to do now is add an entire collection of Reggae clothing; tracksuits, top and bottom separates, snap-back and fitted caps, even a scarf or two, and the global Reggae fraternity will make sure that the brand is extra well represented. In additon to our approval of the Reggae shoe, the Electronic music version stands out as well because it has the brightest of the collection. Featuring laser-light pinks and reds, these shoes will give you all the right attention. Nike‘s new music genre-inspired line of Air Max 270 Reacts are priced at $150. Shop these looks online at here! https://www.nike.com/w/new-shoes-3n82yzy7ok Add music from the Reggae King Radio Playlist on Dash Radio: https://dashradio.com/reggaeking/ L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 19

Time to Think Zinc! By: Senora Goldman for L3 Magazine.com Time to think about zinc. Zinc is an essential trace mineral. It is a constituent to over 1000 enzymes that permit chemical reactions to proceed at normal rates. It is also involved in the manufacturing of protein, cell division, repairs to the body, not to mention Zinc is also involved with the senses of taste and smell. Zinc is essential for our survival, and zinc is responsible for more bodily functions than any other minerals. We need zinc for normal growth and development especially in children; the maintenance of body tissue function, assistance in wound healing, sexual function, detoxification of chemicals and heavy metals from the body, these are just to name a few. Foods that are rich in Zinc: Wild caught Oysters | Organic grass finish Beef liver | Organic grass finish lamb | Organic grass finish goat | Wild caught Shellfish | Organic Steel cut oats | Organic Pumpkin seeds The prostate tissue holds the most zinc, so a deficiency of this mineral will show a great deal of prostate issues. Zinc is also responsible for the production, secretion and storage of insulin, this deficiency can cause diabetes and all itâ&#x20AC;&#x2122;s complications. Other serious Zinc deficiencies are: Breast cancer | Depression | Colds | Hypertension | Acne | Cataracts | Schizophrenia | Gastric ulcers | Fatigue | Male sexual problems and more. Insufficient zinc will lower pancreatic juice, resulting in poor digestion which leads to even more deficiencies of other nutrients. The main reasons for Zinc deficiency are: Lack of nutrients in soil, use of glyphosate which chelate minerals from the soil, our food, and once consumed it depletes your body of minerals including zinc. Zinc deficiency accrues when: We do Gastric bypass surgery | When we have Low stomach acid | Phytates from plants | The complications of Diabetes | Round up sprayed on all conventional food | When we consume Processed foods We need to eat real organic food, and supplement with a proper zinc supplement to prevent and over come these complications. Itâ&#x20AC;&#x2122;s time to think Zinc! L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 21

VE L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 23

Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3â&#x20AC;&#x2122;s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

Jah Cure Royal Soldier

Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3â&#x20AC;&#x2122;s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

Busy Signal Parts of the Puzzle

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Music We Love Noah Powa

Reggae’s Gold

VP Records delivers solid hit records with the release of their prestigious Reggae Gold 2019 compilation. Debuting at #1 on the Billboard chart, and racking up more than 400,000 streams on Spotify, YouTube and iTunes, gems such as Dovey Magnum’s “Juju” and Naomi Cowan’s “Paradise Plum.” Another gem is Noah Powa’s “Keep the Same Energy.” The selector turned performing artist from New York has had a consistent summer of ‘streams’ with fans requesting the song in parties from New York to Birmingham, England, and adding the song to multiple playlists on platforms such as Spotify. Adding to his streaming success, Noah’s performance and appearance calendar was full this summer, and complimented by his performance at Best of the Best in Miami, Reggae Sumfest 2019, his interview with Angela Yee and DJ Envy on The Breakfast Club and his performance at Angela Yee Day where he performed alongside Dovey Magnum, Naomi Cowan, Christopher Martin, Busy Signal and D-Major. Most recently, the selector turned artist performed live with Reggae star Bugle at the launch of his album Picture Perfect. The Reggae Gold 2019 compilation is rich with artists who have singles that have streamed well on social media. At the top of the list is Noah Powa with 282,519 streams, Naomi Cowan with 112,209 streams and Dovey Magnum with 28,293 streams. Noah’s song was also added to the highly rated Dancehall Official playlist. The compilation also features members of the 6ix crew, 6ix Boss aka Squash with “Never Die,” and Chronic Law with his song “Government.” Both artists have been recently known as two of the hottest and most popular acts out of Jamaica right now. Other notable mainstream tracks from the past year “Hurtin Me” by Stefflon Don featuring French Montana and “Touch Down” by Stylo G featuring Nicki Minaj and Vybz Kartel make an appearance. “This year’s Reggae Gold compilation includes some of the best in our genre today,” said Neil “Diamond” Edwards, Senior Director of A&R at VP Records. Reggae Gold 2019 became the soundtrack of the summer,” he concluded. 2019 marks Noah Powa’s first appearance on the Reggae Gold compilation. Demand for his performances continues to increase. L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 27

Music We Love Bumi Thomas

Bringing “Fire”

The resurgence of the women’s Liberation Movement generates critical momentum in the center of London, as women from all backgrounds rise in solidarity to comment on the power of words, value of self respect, socio-cultural determinism, economic empowerment and the impact of callous speech on the human body. Raising their voices to advocate and resonate for change. Lyrics of outcry from Bumi Thomas resonating folkloric parables that encourage listeners to be conscious of the impact of words on nurturing or breaking the human spirit are deeply rooted in her music. She sings “Be careful what you say words they have power ... Sticks and Stones can break our bones … but words can break our hearts … Don’t speak anyhow ... Don’t play with fire or you’ll get burned.” Currently facing a challenging life altering experience, Bumi felt the need to express her frustration and desire for justice through this explosive number that combines bluesy Jazz melodies with Big Band Afrobeat rhythms. To inspire solidarity, mutual respect and encourage compassion in a time where hostility seems to prevail. The 1st single from Bumi Thomas EP titled “Child of The Sun” expresses the experience of Border Natives in a changing landscape and the range of emotions the displaced endure when transitioning from one state of legality to another. It also captures the beauty of love and power of friendship in times of uncertainty. The single features U.K. powerhouse Aina More who summarises her views through lyrics such as “we are all someone to somebody.” Michelle Escoffery-Ojo (Board Member PRS Songwriters) says “Fire” is “a true Artist offering a potent mix of vulnerability with mastery. An absolute pleasure to work with and witness.” Produced by Osiki Ojo for 528 Music Global, the song “Fire” and Bumi’s EP are experiencing heightened attention. Fans can hear Bumi on iTunes: https://music.apple.com/us/artist/bumi-thomas/460203841 Stream the single “Fire” on YouTube: https://www.youtube.com/watch?v=xI4mCkHCyFE

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Music We Love Ninjamanâ&#x20AC;&#x2122;s Badness

with Monkey Mark

Lyrics of outcry from Bumi Thomas resonating folkloric parables that encourage listeners to be conscious of the impact of words on nurturing or breaking the human spirit are deeply rooted in her music. She sings “Be careful what you say words they have power ... Sticks and Stones can break our bones … but words can break our hearts … Don’t speak anyhow ... Don’t play with fire or you’ll get burned.” Currently facing a challenging life altering experience, Bumi felt the need to express her frustration and desire for justice through this explosive number that combines bluesy Jazz melodies with Big Band Afrobeat rhythms. To inspire solidarity, mutual respect and encourage compassion in a time where hostility seems to prevail. The 1st single from Bumi Thomas EP titled “Child of The Sun” expresses the experience of Border Natives in a changing landscape and the range of emotions the displaced endure when transitioning from one state of legality to another. It also captures the beauty of love and power of friendship in times of uncertainty. The single features U.K. powerhouse Aina More who summarises her views through lyrics such as “we are all someone to somebody.” Michelle Escoffery-Ojo (Board Member PRS Songwriters) says “Fire” is “a true Artist offering a potent mix of vulnerability with mastery. An absolute pleasure to work with and witness.” Produced by Osiki Ojo for 528 Music Global, the song “Fire” and Bumi’s EP are experiencing heightened attention. Fans can hear Bumi on iTunes: https://music.apple.com/us/artist/bumi-thomas/460203841 Stream the single “Fire” on YouTube: https://www.youtube.com/watch?v=xI4mCkHCyFE

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According to the Inter-American Development Bank, Crime is now the main public safety issue for Jamaicans and a significant threat to the country’s human and economic development. Data from the Jamaica Constabulary Force (JCF), public health data, and survey information show high levels of criminality and corruption on the island. The cast of the music video for “Badness” came together to tell a story of how easily one can slip into the grip of street badness. Their portrayal is a reflection of the lyrics Dancehall Icon Ninjaman sings about in his song with Monkey Marc (first pictured). Thanks to their efforts and those of others, the crime rate is coming down.

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Music We Love Artikyoul8â&#x20AC;&#x2122;s

Mixtape

Jamaican born and raised, Aaron Williams aka Artikyoul8 (Ar-tik-you-late), first began doing music in the 90s while living in Jamaica. In the early 2000s, Artikyoul8 started taking music seriously which resulted in his music being played in heavy rotation on a number of the top radio stations throughout the island of Jamaica. He migrated to the US where he continued his musical journey, completing 2 albums and 2 mixtapes under his former stage name Dj Aaron. After taking a 7-year break from music Artikyoul8 is back with the same witty lyrics and catchy hooks presented from a more mature mindset. February 2019 marked his return, and Artikyoul8 has released several songs including “Pressure,” “Money,” “Summa” and hit single “Bubble” (a freestyle done to Wiley’s “Boasty” instrumental). The freestyle was picked up by Hot 93.7 FM in Connecticut and played in heavy rotation by DJ Buck, DJ Craig G, DJ Mello (UK), DJ Intense and many others. Though the freestyle is only one minute and eleven seconds, the lyrics provoke thought when the artist raps “global warming real / so earth bubble to dih ground / pot ah cook / so dig rice bubble to dih ground / everybody fake / so friendships bubble to dih ground ….” In addition to being clever with his lyrics, Artikyoul8 is known to have social media rolling with comedy. His posts garner much attention such as his post that syncs Will Smith dancing to his “Bubble” freestyle. Will, in his Fresh Prince of Bel-Air persona, shows off his pelvic moves in time with the freestyle. All we can say is … comedy! The mixtape opens with the song “Emergency” which brings attention to the current state of political affairs, and makes it known that this is a national situation. Symphony strings hum with the second track as the artist’s word-play shows his lyrical dexterity. The 9-track mix aims to have fans hear the artist rap over differing styles of music, yet stay true to his Dancehall roots. Artikyoul8’s mixtape is available at datpiff.com Find out more at www.artikyoul8.com L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 35

Music We Love Nature Ellis says

“Love Me”

If you are a lover of popular Jamaican music then the Reggae artiste Nature Ellis’s new single “Love Me,” produced by Drew Stewart, is going to make you groove to its beat. It’s beach-boys music style resonates which is a trait Ellis is known for. The artists vocals are strong imparting relaxed vibe. The single emphasizes the importance of spending intimate time together especially after having come back from work exhausted. The artist pleads with his lover by asking “won’t you love me?” He feels their love should soar like an eagle in the blue sky. At one point he tries to convince his girl that playing together is necessary because ‘all work and no play make people dull.’ This is a beautiful song that may soon become every lover’s anthem. At a recent press conference, we had a chance to meet the team behind the song. Drew Stewart was asked about the making of the song and replied “I am so glad to produce this song. Music has always been the most spiritual side of mine and thus I hope this new single from my label Then Now and Forever’ turns out to be everything that people love.” When writing the song, the Reggae singer said that he was looking at nature and trying to find the best comparison to the love that he shared with his woman, and found it in the lyrics: ‘Like a rainbow in the sky, like an eagle soaring so high.’ He explained to The Gleaner newspaper in Jamaica, “using a metaphor of how high you want your love, what else is high in the skies? If a child comes home and ask what a rainbow is or what the colours in a rainbow are, a parent would explain that it is God’s creation and focus on the positive meaning.” Drew Stewart, the songs producer, always tries to make a statement with producing new music that is very experimental. The album was created based on the labels love and appreciation for all genres of music; from Mento to Ska to Rock. Then Now and Forever Music label. Entire group of Then Now and Forever Music are known to play with new music pattern and sound from Mento to Ska and rock. Listen to “Love Me” on YouTube: https://www.youtube.com/watch?v=I3Kvk8_cxpM L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 37

Music We Love J-Vere is the

“Threat in the Dancehall” For Dancehall artist J-Vere, music is a serious business. The Dancehall artist, originally from St. Croix, grew up in Harlem in the 80’s which is the time he let his passion for music grow. Writing and recording came naturally which was followed by his unique blend of American Rap with the grit of Jamaican Dancehall. This combination results in J-Vere making catchy music that tells a story most can relate to.

Songs “Threat in the Dancehall” and “Baby Daddy” have received positive feedback from the underground Dancehall click in New York which is beginning to spread across the country. The first showcases the artists vocal prowess which comes with the underlying message that J-Vere is coming for his spot in the Dancehall fraternity. The second song, “Baby Daddy,” features J-Vere explaining that some men will gladly share their pleasures with the right woman. It’s not the man’s fault that he is so good. Commanding the stage, J has performed at Randall’s Island, opened for the late great Sugar Minott, as well as veteran artist Merciless and popular artist Assassin aka Agent Sasco. J has also performed at the famous Apollo Theatre where he finished second in the performance category. Not restricted to performing, J has also enjoyed a career as a model for Jabo Magazine as one of their models. About his style and flow J-Vere told L3 Magazine “having a strong Caribbean background, and being here in New York, I am able to make music that appeals to all people. I like adding humor to my music, and I like talking about topics no one else would consider. That’s what’s great about music – there are no limits.” J-Vere’s material is earning consistent attention from them and from fans alike. J-Vere is currently recording and will be releasing a EP soon. In the meantime, enjoy his song “Threat in the Dancehall” on Drop Box: https://www.dropbox.com/s/ivdy1btqttsi7dy/J-Vere-Threat%20In%20 The%20Dancehall%20clean.mp3?dl=0 Stream “Baby Daddy” on YouTube: https://www.youtube.com/watch?v=0U4dNT9pttk We promise you’re going to love the comedy in the video!

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Music We Love TruDiva is ready to

“Party All Night”

TruDiva began her journey and dream of becoming a singer and now this Clarendon beauty is poised to share her gift with the world. Described as a gel between Rihanna, Kesha, Keri Hilson, and Beyoncé, and with a style all her own, Trudy is passionate about her God-given talents. Growing up in the church, and watching her mother direct the local choir, gave her preparation and training ground that developed her natural singing ability. “I would watch, listen and learn from being at all of the choir rehearsals for church” she says and adds, “watching my mother direct the choir taught me a lot about singing.” Trudy has nearly overnight caught the eye of the leading industry tastemakers from both Jamaica and the United States. Many believe she is the next major commercial music artist that will break out of the Caribbean. Christopher Birch, known for his groundbreaking records with Shaggy, Sean Paul, and Beenie Man says, “Trudy is the real deal! She is a Superstar on the rise.” Her first single and video for the song “Party All Night” was recently released, and the video debuted on HYPE TV Jamaica at #1. “The response has been amazing! People love the dances, the colors, and the music. “It’s just been incredible so far,” Trudy is quoted as saying. Nick Vidal, one-half of the world famous, nationally syndicated radio show “The Baka Boyz” says, “Party All Night is a hot record – there is nothing else like it out there.” Trudy is an exceptional live entertainer with attention-grabbing vocals. She has performed at concerts in Jamaica, Barbados, Canada and New York – including Teen Splash, Reggae Sumfest, club events, various National Caribbean TV Shows, and also The Circle of Sisters conference event in New York. Trudy is also a songwriter, with the ability to pen songs almost instantaneously. Currently she is busy writing songs and working with tracks from Jamaican hit- makers Conroy Forte, Demarco, and Christopher Birch (Party All Night), and from the USA – producers Chuckey Charles, Chris Bell, Jerry Flowers, VIP Sound Circle, Alvin Speights and Cirocco jones. Recently she was chosen by The Issa Trust Foundation to write and produce a song to help raise money for Jamaica’s Youth. Be on the watch for this up-and-coming music star as new songs are being developed for release. L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 41

Music We Love Bugle gets it

‘Picture Perfect’

Amid a full roster of activities, reggae luminary Bugle has been immersed in the studio working on his third studio album. Titled ‘Picture Perfect’, the twenty track anthology is presented as a double-disc showcasing the musical dichotomy of one of the industry’s most prolific recording artiste and songwriters. Divided into two ten-track sets, disc one titled ‘Picture’ exudes a blend of contemporary and traditional reggae while disc two aptly named ‘Perfect’ adapts that perfect dancehall vibe infused with those heavy drums and bassline as Bugle flexes his thought-provoking lyricism in poetry. When quizzed as to what fans will hear with this latest body of work, Bugle said “I’ve spent the last nine months meticulously working on this album with some of the most respected professionals in the business. While I could have recorded the entire album in one week, my reason for the lengthy timeline is, I want when someone download or puts my album into their player they can listen to the entire compilation and appreciate the effort that went into constructing every song and know their hard-earned money was well spent. I don’t make music only to entertain but also as a tool to educate and inspire, I hope the fans will truly appreciate this latest offering as we strive to preserve the authentic dancehall and reggae culture.” ‘Picture Perfect’ is a masterfully crafted compendium and arguably Bugle’s best work yet in spite of the stellar effort on previous offerings Anointed (2014) and Be Yourself (2017). The project boasts a solid cast featuring Jada Kingdom, Kabaka Pyramid, Little Lion Sound (based in Switzerland) Noah Powa, Shuga, New York-based Alexander and Gramps Morgan. Even more impressive is the plethora of production virtuoso’s contribution to the compilation among them, Grammy Award-winning father and son duo of Erroll and Shane Brown. Erroll Brown has worked with a cadre of reggae luminaries and was the chief engineer for Bob Marley (1978-1981), while Shane who also boasts an impressive résumé was instrumental in Shaggy’s diamond selling Grammy-winning album Hot Shots. “I am from the old school but what I’ve heard from Bugle’s album have made me a fan, a lot of positive energy and vibes which hardly exist these days. This album gets an A in my book. Great job.” - Erroll Brown said. Similar sentiments were echoed by Shane Brown, “Bugle is an artiste that I’ve admired his unique sound for years but listening to tracks from his new album have shown me how much he has grown and is ready to take his career to another level. This album shows maturity,” L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 43

Music We Love World Fight Club

A New Sound Era

The worldwide buzz is picking up major steam, as King Addies Promotions gets closer to Round 2 of their all-new sound clash league—World Fight Club (WFC). A prestigious belt title on the line, the second installment of the exciting, competitive series goes happens Friday October 18, 2019 in North America’s sound clash mecca—New York City. This epic, one-on-one, musical square off features the crowned “King of Europe,” Germany’s Supersonic Sound as the first ever WFC belt challenger, versus USA’s defending WFC champion King Shine from New Jersey. King Shine’s battle tested selector, Jimmy Spliff, made history by earning the very first WFC champion title in the inaugural “Round 1” event, in March 2019. Having killed two New York City sounds (in NYC), he established King Shine as the Tri-State WFC Champion—however, the upcoming WFC2 is for the international title. Supersonic, is an accomplished powerhouse that has competed victoriously over industry icons like Mighty Crown, Sound Trooper, Freddie Krueger, King Turbo and legendary Black Kat - to name only a few. Nominated by global sound clash fans on social media, and later selected by legendary King Addies, Supersonic re-enters the arena after being off of the battlefield for 4 years—which is what aficionados of the culture negatively consider ‘parked’ (out of the game/no longer competing). Additionally, the Berlin based heavyweight hasn’t competed on US soil in over 6 years. Meanwhile, King Shine has been consistently (and controversially) coming up in the ranks, and actively killing respected sounds like Sound Trooper, Pink Panther, Earthruler, Alaska Sound and more. King Shine is one of the most frequently competing sound systems in the world. Since earning the champion title, they’ve already dominated and won 3 one-on-one bouts, in the USA and Canada. With WFC2 right around the corner, the writing is officially on the wall: Supersonic will either dispel the ‘rusty gun’ myth and reclaim their prominence as a formidable force to be reckoned with, ah yawd in Europe (their turf) and abroad; or, Jimmy Spliff may slay arguably the biggest giant in the eastern hemisphere of the world, and confirm King Shine is indeed a heavyweight. World Fight Club is an emerging, cutting edge brand, created by experienced sound clash experts, which offers a fresh approach to a long existing, ever-evolving and growing industry. L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 45

Music We Love Busy Signal

Photo Feature

Loosely inspired by photographer Nick Knight’s 1995 editorial, and guided by his unsettling quote “The more visible they make me, the more invisible I become”, the visual aesthetics of Busy Signal’s album Parts of the Puzzle, out this month, examine the complex interplay of surveillance, artistry and self-exploration. Nkosi, a St. Lucian born photographer & visual artist, used industrial environments as a stage to manipulate negative-space, creating a minimalist visual dialogue. Shooting from a distance was key to conveying the ‘puzzle’ motif; The focus is Busy and his versatility as an artist, which the album embodies. Social media has become a virtual feeding frenzy, manipulated and mass consumed by advertisers and audiences alike; Busy reveals glimpses of his life through music. To get to know him more, the puzzle pieces are hidden within the melodies and lyrics of his songs. The contrasting typography pairs digital brutalism with various juxtaposed logos, block text and tech camouflage, reflecting a cultural obsession with personal branding in the age of the internet. Savannah Baker & Samantha Rhodes (a powerhouse duo with clients like Rihanna ‘Savage x Fenty’, Stella McCartney, Lana Del Rey, Katy Perry, J Balvin, Jorja Smith, Kali Uchis and Sean Paul) styled the shoot with anti-surveillance inspired tech gear along with color-blocking and bold silhouettes. Parts of The Puzzle’s photography is strikingly provocative and begs the question: how much of your authentic self must you reveal in this age of intrusion and surveillance in order to connect with your fans? Photographer: Nkosi (Chance Nkosi Gomez) Stylists: Savannah Baker + Samantha Rhodes Graphic Design + Logo: Ross Palumbo Additional Layout: Rebecca Lovinsquy Creative Director: Stephanie Chin Watch the video for “Dolla Van” here: https://www.youtube.com/watch?v=KDTfpx4jdqk L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 47

Music We Love Work Your Waistline

Energy Tracks For a Fit Body!

Images by Robin Claire originally created for LargeUp.com

By: Steffy T for L3 Magazine We had a great run with the summer temps. We had such a good run that Mother Nature brought heat to our September, and now Fall has arrived. The cool air has us walking a little more briskly and striaght to the gym to keep our hearts healthy. Hereâ&#x20AC;&#x2122;s some great music to keep you moving!

I Octane - Go Go Wine Vybz Kartel - Stock Busy Signal - Wine Pon Di Edge Kyla - Do You Mind Vybz Kartel - Day Rave Busy Signal - Da Style Deh Vybz Kartel - Love It Gwen McCrae - Keep The Fire Burning DJ Black Coffee ft. Soulstar - Rock My World (Jullian Gomes Rmx) Leey Keps - Colorful L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 49

AVAILABLE ONLINE L3Magazine.com

TOP DIGITAL SPINS - October, 2019

L3’s Top Independent Spins 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Vybz Kartel – One Way Jahvillani – Clarks Pon Foot Afro B – Joanna Stylo G – Dumpling TeeJay – Henne & Weed Vybz Kartel – Day Rave Chronic Law – Bless Me Vybz Kartel x Squash – Beat Dem Bad Koffee – Toast Teejay – Owna Lane Ding Dong – Good Ting Dem Popcaan – Firm and Strong Busy Signal – Great Men Intence – Go Hard Christopher Martin – Dem Vex Shenseea – Blessed Dexta Daps - No Underwear Noah Powa – Same Energy Busy Signal - Got to Tell You Munga – Mad Ova

*Charts are based on radio airplay in Canada / YouTube Views / Live Event Selection Fan Feedback L3 Magazine | October, 2019 ft. BirdMan Zoe - Pg. 51

OCTOBER, 2019 MOST WATCHED VIDEOS

Frenz For Real Top Music Video’s 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Vybz Kartel x Squash – Beat Dem Bad Vybz Kartel – Day Rave Jahvillani – Clarks Pon Foot Intence – Go Hard Daddy 1 – Custom Teejay – Attention Jahmiel x Moyann – Don’t Wanna Lose You Demarco x Yanique Curvy Diva – Bunx Pan It Busy Signal – Got to Tell You Jafrass – Crime Lord

*Based on recent YouTube views

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FOR YOUR GRAMMY® CONSIDERATION BEST REGGAE ALBUM

CHRISTOPHER MARTIN

AND THEN

“…reggae that revels in the pop, acoustic and electric planks of the genre”

“Christopher Martin really is a big deal” -JAMAICA GLEANER

- EXCLAIM

“A trip to Jamaica” -BILLBOARD

#1 DEBUT ON BILLBOARD’S

REGGAE ALBUMS CHART

#1 DEBUT ON BILLBOARD‘S REGGAE ALBUMS CHART

JAH CURE 58TH GRAMMY NOMINEE

ROYAL SOLDIER

“Instantly Recognizable Vocal Style” - REGGAEVILLE.COM

“Hauntingly Marvelous” - FORBES.COM

“An exercise in versatility” -TIDAL

BERES HAMMOND 2X GRAMMY NOMINEE

NEVER ENDING

#1 DEBUT ON BILLBOARD’S

REGGAE ALBUMS CHART 18 CONSECUTIVE WEEKS ON BILLBOARD’S REGGAE CHART

“Smooth harmonies, jazzy instrumentation and poignant lyrics” -FUSICOLOGY

OVER 10 MILLION STREAMS "An uncomplicated affirmation of life" - BILLBOARD

“Romantic balladeer with sensitivity and swagger” - SOUTH FLORIDA CARIBBEAN NEWS

LYR

ICS

BirdMan Zoe is Timeless

By: Rohan A. Beckford | Photography: Timeless Music Entertainment

Timeless Music Entertainment’s CEO and Managing Partner of Internet Money Records is Daniel “Birdman Zoe” Desir. Born to a Haitian household in Jamaica, Queens, the young mogul was groomed to go to school, get good grades, and get a good job with benefits. He graduated from high school, went to college, got a corporate job as he was taught; had his son and decided to follow his dreams of being an entrepreneur. October 2010 he quit his job, started connecting with upcoming rappers with D&D Productions that opened doors and he never looked back. Did he have it easy? No he didn’t and he worked hard for his success. If you’re really keen on success, and you really want direction as to some of the things you can do to achieve this level os success, this interview is definitely for you. BirdMan Zoe gives you the truth….

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BZ:

I have always been a fan of CMB (Cash Money Billionaires) and “BirdMan” has always been my influence. I always love to stunt, show off and show out with my crew, latest gear, bling bling, cars and always on my drip. And being that my family’s Haitian, it’s automatic that I’m a “Zoe” for life … “Sak Passe!!!”

RAB: Growing up in New York, witnessing the diversity of multiculturalism in music from, hip hop, reggae, kompa, salsa and more; what inspired you to travel the road of management in music business? BZ:

What’s so crazy Ro, and we’ve known each other since high school; I’ve wanted to go to the League as you did because we played basketball growing up; we had hoop dreams. I’ll be transparent, I had no vision of being in the music industry. Growing up in a Caribbean household, sports and entertainment was not the way my parents viewed as being successful, it was go to school to become a municipal worker, doctor, lawyer, basically get a good paying job with benefits and a pension. I did the college scene, graduated with my degree in criminal justice and went to work in a corporate office setting. Great job with benefits and great salary but would be at work from 9-5 doing absolutely NOTHING … (laughs) So October 16th, 2010 I walked away from my job; no call, no show. My family and friends thought I was crazy for doing so but I had a feeling that I was going to be successful regardless of what others thought of my decisions.

I always had a solid network within my circle and my friend Dave, my cousin Bricks and myself founded our company called, “D&D Productions” where we went around the city, interviewing artists, producers, coordinators of events, etc and gave them a platform to introduce what they were selling. Fast forward, our buzz started building in the industry and everyone was talking about us, wanting interviews, inviting us to premier events and more. Frenchie of Brick Squad Movement (BSM) had an event with Love Dinero, Fred the Godson and Joker at the time for “This Is 50” and since then Frenchie and I began rocking, I got down with Brick Squad in 2010.

RAB: So all facts, your cloth was connected from the Northside, Southside of Jamaica, Queens and working with BSM allowed your media company to evolve into a management opportunity and opened more doors? BZ:

For sure! Going with BSM was one of the best things that ever happened to me bro. I’d never forget, they had a show in Pittsburg, PA. “Woo-The-Kid” was like we were going out there and if you coming let’s go. I jumped in my Benz, didn’t ask for any bread, how we get there, just went off the energy. I played the background and watched how everything was being operated by “G-Boi” who was managing Woo at the time; I asked Frenchie, who was managing him? He told me you can be my manager; I’ll put your number on my page so people know to contact you for bookings. One day, someone hit him up to do a feature, he told them $1000 and the rest has been history.

RAB: 2010, Atlanta artists and music from the South was kicking. Would you compare that phase of hip hop to the 90’s and why?

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BZ:

Back then, Atlanta was blowing up… It was some hot artists from the North and South dropping hot records from Gucci Mane, OJay The Juice Man, 2Chainz, Rich Homie Quan, T.I., Jeezy, Meek Mill, Rick Ross, Future etc; the game was so different back then. I feel like it was some real gangster rap pushing, not like nowadays with the style of rap music that’s pushing now… I miss those days of the music but I have to evolve as the game evolve. I was born in ‘87, so being around for the 90’s hip hop wave was in… I was in 5th grade when DMX album came out and I stole money from my grandma’s purse to get that album, back then even our clothes was different. Wearing a size 38 pants, I was definitely rocking a size 44 in miBZle school and going upto high school. Shit was straight gangsta, the clothes, your approach, your persona came from the music and from 90’s to early 2000’s it was hardcore but as the times we experienced from 2010 to now, I don’t know what to say bro. Times changed from First Down, North Face, Avirex and Timbs to jersey’s, fitted caps and white tee’s.

RAB: You’ve taken your catalog of A&R roster from artists to producers and songwriters to manage; how did that transition occur in your career? BZ:

Cease and June always pitched to me why I need to leave artists alone and focus on the songwriters and producers. Ignorantly, I’d brush them off and advocate for artists til I started researching the other side of the creative process and what truly made me take off in that direction was when I worked with “Lobby Boyz” in 2015, found the producers that were making the hottest records and started contacting them via social media and Youtube. As I was researching online, I found the producer that did the “Panda” record by Desiigner from the U.K. we on different time zones and that transition began a snowball effect that changed my life. Following that producer and record, Ricky Racks from Atlanta and I started making moves on the “Best Friend” track for Young Thug. November 2016 I met the plug and now my business partner for Internet Money Records; Taz. He’s online arguing with another producer about whatever, I introduced myself and how I can assist him in his business, we spoke on the phone for 6 hours our first conversation with one another and decided we were going to grow together and here we are close to 3 years later making hits after hits. Consider us to Jordan and Pippen, Shaq and Kobe from two different parts of the country, Jacksonville, Florida and Queens, New York.

We believe in each other and we allow each other to do what we do. He does his online productions, I run the business side of the label and it works out fine for our fans and our pockets. Most people won’t know it til this interview gets out but Taz is a young hard working producer that’s coming to take over the music business. Twenty years from now, when there’s an ABC special about internet producers, Taz and Internet Money will have to be mentioned as one of the pioneers; I’ll be honored to be part of that dynasty for years to come. Taz and I have the kind of relationship where it’s no ego’s, no big d&ck swinging, it’s just take care of business and the business will take care of you, because we both have children and we are leaving this legacy for them to inherit, so the goals are insync. People who attempt to divide us get exposed for what their intentions are, our bond is too secure for any separations. A new rubber band is unbreakable, so we do our best to run our operations very much like top Fortune 500 companies and I’ll even compare us to marriage (laughs) it’s death do us part. Even the fact that he’s smart, loyal and

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con’d...

knows I have his best interest at heart makes me happy to wake up knowing I’m working with a partner who’s got my back as much as I have his. Navarro Gray covers our legal entity of the business, Taz does his productions and organizes his team of producers, we also work with Justin Kobay and I manage the business day to day; our team is solid. There’s a code of honor that we carry similar to any gang, fraternity, mafia, we organize our business to win and we have an open door policy, come in peace and leave in peace if you have to leave, no disrespect it’s just business.

We keep it so simple and allow each other to do their jobs, Taz’s in Los Angeles and I’m here in New York and when it comes to Internet Money / Timeless Music Entertainment it’s one family with honor, respect and making more money to feed our families. Taz gets mad at me and always asks me why I don’t want to be in the limelight, be a star, get flashy and whatever…. I like to be low key when I’m operating my business, people can think I am the driver, security guard or whatever they want to think but after this interview whoever will know and understand who I am will know but I appreciate my position and I have no problem staying in my lane of being administration and playing the background. My goal is to teach him this business as much as I can so he can always be on top of his game regardless if I am there or not, at least I know he can thrive in any situation because we mentored him to become a mogul in his industry.

RAB: Most new artists, producers or labels that’s starting up don’t really take into consideration budgets and funding, how important is accounting and payroll in the business? BZ:

It’s very important and I am glad you asked me this question because many people don’t understand that it does take money to make money in this rough and tough industry. You’re dealing with sharks for real. Of course, you can put out a single like Lil Nas X did and it’s on the charts for 17 weeks as your first single but those stories are a diamond in the rough. There’s nothing wrong with having a job and working a 9-5 to provide for yourself and after work you hit your “trap” which you’re working towards your goals. Majority of artists get it twisted to how this sh*t really works; I share this analogy with my clients all the time. If you met a girl today, you book a date with her based upon all the phone conversations and you’re feeling her vibe, you’ll get a haircut, get laundry, go to the jeweler, the car rental spot, the weed man, the bank, make hotel reservations for dinner to impress your date. All of those activities costs money and most wouldn’t hesitate to get all this done but if you as an artist is not putting the same effort or more into your project; you’re wasting your time and other people’s time.

When it’s time to pay for a photo shoot, get the proper art work or graphics, having a song mixed, mastered and ready for release with a team in place to populate the project most have excuses. If you’re truly serious about your career you’ll be looking towards the best returns of your investment. Perception is reality to most consumers. If your artwork looks dope, they’ll click on the link and purchase because they recognize the value of the work that artist put in.

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con’d...

Mixing and mastering is so important because when it’s radio ready your friends and family get hype when they hear your song on the radio, so it does take money. People be scared to invest in themselves but don’t realize nobody’s going to take your career more serious than when you take pride in your work. These are the caliber of artist that separate themselves from the pack and excel past the artist with talent but no budget.

My grandmother was diagnosed with cancer and I was out in the streets living that fast life, I saw my friends getting locked up and I decided that life was not for me anymore, I’m not trying to go to jail. True story, I decided to move into my grandmother’s home to make sure I assisted her with anything she wanted, from doctor’s visits, grocery shopping, grooming her and pampering her; she raised me so I felt it was my duty to give her what she gave me. Knowing that I could’ve copped any fresh gears I wanted, I disciplined myself, ate cereal for breakfast, cold cuts for lunch and cereal or Ramen noodles for dinner because I knew my dreams were bigger than my circumstances and I wanted to get my LLC (Timeless Music Entertainment) and I began to establish my business. I left my mother’s house where I was super comfortable and slept on a mattress in my own little corner of Ma’s living room because I believed in myself, my music business and my talents. Instead of going to buy the new threads, I wore white or black tee’s everywhere and everyday. As long as my kicks and jeans or slacks were clean, I had my car to move around, I had to save as much money as I could to get through that period of time. Discipline was a major factor of why I am here almost a decade later with plaques on my office wall, money in the bank, my son’s well taken care of and my clients are happy for the most part. Being a manager, you don’t necessarily have to invest your money into your artist but it does help move the process along for the entire team and it’s working smarter. Bread for videos, studio time, marketing, publicity, travel and food expenses, pay a few bills months in advance, it all plays a part in moving the chain to the goal line or just to get that first down.

Fast forward a few years later, that same house I slept on the floor in is renovated and looking like a fucking 5 star palace for my family to enjoy. Those white / black tee’s are now whatever I want my drip to be, I can wear and have whatever I want now because I sacrificed my ego and wanting to impress others to accomplish my goals. That mindset has allowed me to progress where my whole team rocking gold chains, driving nice cars and making money by making wiser decisions with their money and time. We had to learn how to stay down till we came up but you have to be focused and knowing it’s going to work out and even if it doesn’t work; you’ll know that you put dignity, integrity and effort into whatever you wanted. Even if my empire crumbled tomorrow, God willing it won’t, I’d be proud to tell my son and my grandchildren what I did and how I did it and why they can do anything they put their mind to. Losers give up and talk about what they don’t have or why they can’t accomplish their goals. Focus on the possibilities and see the end goal in mind because when you give yourself 2-3 years of constant pressure a diamond will appear; it may not be the biggest diamond but watch how you’ll expand when you surround yourself with your dreams in front of you and disregard others negativity and go hard for what you want.

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RAB: It certainly sounds like you’ve been reading some good books and surround yourself with influential people who have a bit more than you do and encourages you to level up. BZ:

It’s ironic that you say that cause where we come from there’s not many people who we can really go to for inspiration to do the right things and show you the way. Especially in this music business, it’s hard to find the right mentors to show you the way, I read some books and got some good advice from the good folks in the game but I am grateful for my process because I studied folks that were in my position and had successes and failures. Coach K, Mike Karen, ToBZ Moskovi all these people who are in positions that I am looking to achieve in my career, owning mega labels, superstar artists; I watched them and carbon copying their steps. What’s the best way to learn something new? Just do it like Nike! I’m on Twitter all day long, shadowing their moves and f ollowing who they follow and who’s the important people following them, what they’re speaking about, what they’re doing with their artists and label operations. Put my pieces on the monopoly board just like they do; I may not move at the same pace they’re moving but I move on my pace but I learn from them. There’s no 101 for Managers or Management for Dummies in this sh!t, it’s trial and error, it’s do what is in your budget, it’s take your time but do your best to move forward. I started managing Frenchie with a basketball brain and mindset. No organizers, no assistants, no capital, no alarm clocks. When it was all about basketball, shout out to Coach Richardson from Flushing High in Queens that we played varsity for, if we had practice at 6 am, we had to be dressed and on the floor by 5:30 am ready to go to work. Basically, I took my basketball leadership, strategies and took it to the music industry for my clients to believe in me just like my teammates did in high school or college as team captain. If I can remember 40 plays and drills on and off the court, why I can’t remember that I have a flight to catch, a conference call with clients or label executives, my client’s log in for their social media pages or to just call someone back? Basketball was hard, this isn’t.

RAB: Out of all the plaques and projects with your name on it, which of them means the most to Mr. Desir and why? BZ:

The “Panda” project meant the most to me because it was the first plaque I was able to place on my wall collection. I always wanted a plaque to demonstrate that I made it. Every plaque means something to me like the “Juice World,” I manage Nick Mira 18 years old, just graduated high school but had the number 1 record in the country while in high school, that’s special. Young Thug’s “Best Friend” my man Ricky Racks did that project, our relationship is so different, we been rolling for a minute. Navarro and I been through the grind with Ricky and it’s made us have a better friendship and business relationship today. My man Taz produced a track called “Welcome to the Rodeo” which was featured in EA Sports MaBZen football game, one of my favorite beats he ever did. They all mean something to me because my teams put in their work.

RAB: Having a child in your early 20’s, and raising a son while building your business; what’s it like preparing him for the real world and balancing family time with work?

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BZ:

I get him up for school, bring him to his activities, and devote my time to him whenever I am not doing my business. Having a child at a young age was tough for sure, I wouldn’t change it for anything because I am blessed to see the quality of a young man he’s becoming but if I had to rewind the hands of time I would’ve waited only because at times when you have a young child it does slow you down when you want to be spontaneous with money, traveling and spending time away from home; it can become a bit challenging but that’s my Birdman Zoe Jr. He’s my responsibility and I do enjoy being his father, going to his school for anything that he’s involved with, giving support to his mother and communicating because I am not a deadbeat father but an active father. His mother is great and we thank God for our parents assisting us as we were going to school and having our son. I appreciate being Junior’s father because I lost mine when I was 1 year old. I cherish the moments of being a parent. Shout out to all the single parents doing it by themselves, I know how hard it can be even with two parents and having support. My life has much more purpose with my son, I used to love being outside and when my friends wanted to go places, be outside until the sun come up and go down again, I had to be inside when the sun went down so I can be home to get my son to school on time and get to my office to work on important activities for my company’s growth. Having my son truly made me man up and focus on what really matters in life.

RAB: Earlier, we discussed the quality and sonic of the music from different era’s and to where the music’s now. How do you view the evolution of hip hop today from past to present and future of the industry? BZ:

The industry’s definitely on the rise for the future and due to streaming. There’s so many ways to monetize the music and trails to branding an artist more than ever before. The only thing’s the content doesn’t stick as it used to be like back in the days when hip hop was hip hop. Most would say, rap is like the street bible or like a ghetto dictionary whereas I feel like the music swayed away from that message music but more like drug promotion, suicidal music, more aggressive on sexual content. This is my personal opinion, most don’t have to agree with my point of views but back then we listened to the bullshit too but the message was much different than what it’s like today. It was more lyrical content that made you think and move to the times, connect with other cultures, nowadays it’s like one big party. But like I said, the music’s going to keep growing, the millennials are buying into the music, merchandise, concerts and events. The shit I’m used to really doesn’t exist much anymore, so I’m not going to be the grumpy old man telling these kids your music sucks because it’s not what I’m used to. My son and his friends like what’s popping today and this is my business place of work so all I can do is learn from these new genres, new artists, new producers and evolve with the times of where the energy of the music is rising to on that sonic boom (laughs). Like Jay-Z said, you want to hear the old album, buy my old album. You want the old music that you liked when that was your jam, support the artist and purchase it online and that’s where the music industry and everything’s going right now; E-commerce online.

RAB: What’s your perspective of L3 - Life, Love & Lyrics?

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BZ:

Well life is so f$cking serious and you’ll want to take that sh^t serious because life don’t play. I remember being in Flushing High playing basketball and doing what teenagers do, now I’m 32 years old with an 11 year old son and he’s growing fast. Life doesn’t play and it sure won’t slow down. As for Love; I mean love everybody and engage in positivity. People be like, Bird why you always so happy? Last week in Los Angeles, I was with my artist and producer and my artist asked, how I stay positive and keep smiling? Because we have love in the air and we are too blessed to be stressed and it’s best to smile even when you don’t feel like it. I know too many people where we come from that’s serving time for stupidity or others I know are dead all because they have not found peace, love and joy within their mental space. I’m from the streets and I’m aware of what’s happening out here daily so I do my best to give love and I get love back. Life is short so spread love. Lyrics is lyrics for sure.

Follow @BIRDMANZOE on Twitter / Instagram for more insight of this young mogul on the rise.

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Fiyah Yout

Music is his Fire By: Natasha Von Castle

The Reggae and Dancehall side of the music industry works in a very interesting way. The younger you are, with knowledge about music from way back when, you get more ‘ratings.’ Our genre respects youngsters who understand music from the inside out. Based on the grooming Fiyah Yout received growing up, we can look back and see the influence of his Mother and Uncle and appreciate how they played a key role in where he is today. Most people think of Fiyah Yout as a Roots Reggae DJ, but the truth of the matter is he plays all genres. His upbringing in music allows him to appreciate Frank Sinatra as much as he appreciates Capleton, and he knows how to make fans appreciate both artists too! You’ve heard Fiyah Yout select for Kabaka Pyramid, Protoje, Lila Ike and more. Right now, we’re talking to the DJ about a few matters related to music!

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NVC: Your relationship with music has deep roots. You were raised not just listening to music but playing music and seeing the reaction of a crowd to music. Talk to us about your early influences and how that became a blueprint for how you operate today. FY:

Well my first Influence came from my mother and uncle who exposed me to a vast range of music from 50’s and 60’s Rock N Roll, to Soul, Ska, Rock Steady, Roots, Reggae, Blues, Jazz; cho! You name it; music was all apart of my process. Apart from my mother and uncle, My Father and Godfather were prominent in pioneering the reggae scene in south Florida so you know the chip doesn’t fly far from the block. Also Gary Woung, another one of my Godfather’s who was one of the top Engineers in the business, gave me the opportunity to explore my craft at his studio. So pretty much you take a piece of something from all of them and seet yah (there you go) Fiyah Yout deyah (is here)!

NVC: Some people might think that you are only a Reggae DJ, but you also play a wide range of music and take ‘sound’ very seriously. What is it about music that brings out the ‘Fiyah’ in Fiyah Yout?! FY: Ah just di vibes enuh (you know). It’s a part of the D.N.A. I will say it’s an intuitive energy that I give thanks for. When I look at the people dancing in front of me, I instinctively know what to play to keep them moving. It’s a gift and a blessing and something I enjoy practicing every time I touch the turntables. NVC: Being based in Florida, you have Caribbean influence all around you. Does it surprise you that people around the world who are not from the Caribbean love listening to your mixes and perform live? FY: Definitely it is a surprise but a satisfying surprise I must say. Granted it’s reggae music and the culture but looking at where I’m coming from, I’m grateful for the recognition from all over whether it’s due to my mixes or live performances. As much as fans are excited about me is as much as I’m excited about them. NVC: In addition to being a DJ, you are also a consultant in terms of helping artists present themselves properly to fellow DJs. Do you enjoy this side of the business and does it surprise you to know just how needed you are? FY:

Yea mon definitely. Each one has to teach one so we start there. Sometimes artists and management are so focused on making music (which they should be) that they forget that presentation to DJs who will be playing the artists music is important. Support is key if me as a DJ can’t support or give an honest input to a fellow DJ or artist, what’s the purpose? How can the industry grow and continue to thrive? How can our genre reach the heights that it should reach? Artists must remember that DJs share good music with each other and it starts with presentation.

NVC: What has been the most rewarding experience, or event that made you say ‘this is why I love what I do!’

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FY:

Seeing a crowd reaction when the fire tun on (laughs)! There is nothing like seeing fans and patrons put their drinks in the air, or tun on dih lighta and give a fawud fih seh ‘yeah, this DJ ah bun it down right now!’ There is no other feeling like it for me, so the first time I got that, I knew this is where I want to be … this is where I am meant to be.

NVC:

Circling back to your beginning, and knowing where you are now, do you see trends in music that others may have missed? Is the emergence of the ‘female collective’ surprising to you or do you see this as a continuation of the Sister Nancy – Sister Carol – Lady Ann – Lady Junie – Lady Mackerel – Lady Saw emergence that we saw in the 1980’s?

FY:

There’s nothing new under the sun, and nothing happens before its time. It was only a matter of time before we saw another wave of female artists doing the damn thing! This time around it’s not as hard for them, especially because of social media; they can reach more people faster. What is also great is they all support each other so I think they will be in demand for some time to come.

NVC: As we head into 2020, and having been at Reggae Sumfest, how excited are you about the genre and where its heading? FY: I am very optimistic; there is only one way for the genre to go right now and that’s UP! Reggae music’s future is bright and it’s the same for Dancehall. When you have two Billboard and Platinum selling artists like Justin Beiber and Ed Sheeran outright make a Dancehall record, and that record is being accepted in the mainstream, it’s only a matter of time before those fans discover the core where it started. I am very optimistic about our future … and the unity is coming to unify our success. NVC: The name of our magazine is L3 and each ‘L’ has a meaning. The first L is for Life, the second for Love and the third for Lyrics. What general advice can you give our readers on Life, Love and Lyrics? FY:

Life is what you make it. Yuh haffi know weh hour clock ah strike (what is going on around you). Love fixes all things, especially with time. Lyrics … some of my favorite lyrics right now are there: “heights of great men reach and kept / memba when go Deh suh yuh nuh fi ever left” - Lila Ike

Connect with Fiyah Yout on IG: https://www.instagram.com/FiftyKalibaSound/

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