May, 2019 | L3 Magazine ft. David ‘Avido’ Ochieng
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| Life. Love. Lyrics. | www.L3Magazine.com
Etana’s Nairobi, Kenya
Editorial: Energy is the New Currency
DJ Stakz International Club King
Hype’s Kitchen Is Now Open
Fashion Trends From David Avido Ochieng
L3 Magazine | June | 2019 | No. 61 CEO and Editor-in-Chief
Natasha Von Castle – natashavoncastle@gmail.com
Publisher
L3 Media Group Inc. – L3Magazine@hotmail.com
Managing Partner Rohan Beckford
VP Strategy Neil Pearl Music Review Editor Jennifer Menster
Charts Analyst Emelio Lynch aka Melio Sounds Contributing Editor and Caribbean Affairs Editor Tricia ‘ZJ Sparks’ Spence
Contributing Editor and Music Editor Tre Carn
Director of Caribbean Promotions Keisha Pinnock
Special Consultants Camille aka Talent Promo | Tilsa Wright
UK Editor Evelyn Germain Senior Writers & Photography
Song River | Marcus Weller | Joah Baston | Zakada Milton | Raul Dunkley Contributing Writers Nova Cash | Portia Clarke | Mimi Mamichula | Ayeola George | Zakada Milton | Rico Vibes | Andre Gomez | Pia Jordine Roger Lashley | Gelina aka Baby G – UK Correspondent | Michelle Parker | April Stanford | David Peters | SteffyT
Editors Heart... Energy is the new currency. That my friend is not a catchphrase … it’s not a phrase to hype up a conversation speaking about making positive moves … this is real. When you go to a concert to watch your favorite artist perform, you and 25,000 like minded music lovers create an energy at that event. You feel it and you can see it. The energy is so positive that you buy a t-shirt to commemorate being at the concert. You also go out to eat afterwards, and while eating, you and your friends talk about parts of the show you love. You take out your phones and share photos on social media. Your positive energy is influencing others to act in the same way. That is currency. People who don’t know that artist the way you do will at least investigate because at their core, they want to feel the way you feel. The death of Nipsey Hussle helps to bring ‘energy is the new currency’ into greater perspective. I am sure you saw extended news coverage about his death on TV, news articles in magazine’s and feeds on social media. Millions of people posted his photo and cited some of his lyrics. People who don’t know Nipsey were urged to Google the rapper. After learning about his music and clothing brands, they more than likely streamed his music, and went to https://www.themarathonclothing.com/ to order clothing. The energy of fans around the world caused a tidal wave in Nipsey’s honor, so, for you not to hear about the rapper was impossible, and for you to not act on what you were hearing about him was impossible too. If we act this way towards each other while we’re alive, every person will be lifted out of poverty. If we use our energy to influence others, we will all become ‘designer’ brands making millions every year. Agree or disagree on Instagram @thesonicexecutive
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“What sets me apart from other fashion designers is what I stand for and my beliefs, I don’t just design good clothes for the sake of doing so. I’m giving the young ones hope. Being from the slums doesn’t define them. Good clothes can be made from the ghetto and also reach the same market as Gucci. 5 to 10 years from now … time will tell, but a lot of progress for sure..”
- David ‘Avido’
L3 Magazine interview on page 62
May, 2019
featuring David ‘Avido’ Ochieng Pg. 13 No matter how you feel about the legalization of Marijuana, there are some facts that cannot be altered. One is the incredible medicinal value the plant brings to the human body. Jah Cure and Damian Marley discuss in their new song which is both entertaining and educational. Pg. 21 Nipsey Hussle’s music and legacy continues. Though it’s been months since the rappers death, fans are newly discovering his music, and even more are learning his business ethics. A fitting tribute by Rohan Beckford inside. Pg. 30 If you’re in the business of music, marketing is always at the top of your mind. The right partnership(s) can put you in front of an active audience who will buy / stream your music. What’s the difference between VPAL and VP Records? We break down the difference from the VPAL perspective. Pg. 42 To hear someone talk about DJ Stakz is one thing, but to experience him in a club or at a special event is something else. He doesn’t have the name International Club King for no reason! When he hits the mic it’s on! Pg. 51 F.A.M (Forever After Money) and Nemo Dilinga are bringing a new sound to the merger of Hip Hop and Dancehall. Their breakout new single “Wine Pon Mih” has taken music lovers by storm on radio and playlists. We explore what makes their song successful and how it came together. Pg. 70 IThe first time Etana performed in Nairobi, Kenya, she was a supporting act. Her recent tour stop performance had fans see her as the headliner. How did that transformation happen and how is she doing post GRAMMY nomination for Best Reggae Album? We have the answers!
On the Cover: David ‘Avido’ Ochieng is one of the most sought after designers. You would never believe that his clothing, in his words, comes from the slums. This internationally recognized designer went from unknown to center stage quickly. His staying power is aided by artists and fans alike wanting to wear his designs. Vincent Libosso explores how he got here. You will love this! L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 9
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Jah Cure x ‘Jr. Gong’s Cannabis Conversation By: Nova Cash | L3 Magazine
For decades marijuana supporters have been fighting to legalize the right to smoke the herb for personal consumption. Nation to nation; artists and activists alike have advocated for the use of the plant and its many benefits. Music has remained one of the most influential platforms to advocate for the plants legalization. Anthems such as Bob Marley’s “Kaya,” John Holt’s “Police and Helicopter” and Peter Tosh’s “Legalize it” aimed to change the negative connotation of the herb. On 4 / 20, 2019, Grammy nominated Reggae artist Jah Cure and Grammy-winning artist Damian “Jr. Gong” Marley teamed up to let their voices be heard to the new generation by premiering their new single ‘Marijuana.’ Produced and written by Jah Cure and Damian ‘Jr. Gong’ Marley, the song references the incredible euphoria of cannabis in a melodic metaphorical serenade. In the song, both Jah Cure and Damian embrace the conscious use of ‘Marijuana’ by delivering informative and intellectual lyrics. Believed to give its users a higher-conscious experience by Rastafarians and hippies, smoking marijuana has a negative stereotype in mainstream media. Today, in the hopes of opposing the marijuana stigma, new advocates like Jah Cure have stepped in. Jah Cure has taken the stereotype and flipped its narrative in his lyrics. He sings, “Bob Marley know it all along ... and Willie knew it all along.” Bob Marley, a reggae music legend and activist, is known not only for his influential music but also for being an iconic symbol in the cannabis community. Many have misunderstood his reasons for using marijuana, thinking that he used to smoke for fun. However, according to HighThere.com, it is said that “Marley... viewed himself as a holy person that was able to be in touch with art and poetry through the medium of ganja because according to his religion, that was the purpose it gave to his people.” To many Rasta’s, the purpose of marijuana is not to “get high,” but to assist in meditation and open further doors to potentially understand the universe. Another prominent activist that Jah Cure mentions in his song is Willie Nelson. The legendary country artist who has supported both the consumption and legalization of marijuana for years, started his own recreational cannabis company called Willie’s Reserve offering a number of different strains of cannabis. This is his self-proclaimed way of giving back to the world for all of the weed it has provided him with. Although the stigma of the use of cannabis has been felt worldwide, many lawmakers in foreign countries such as Canada, The Netherlands, Spain, and Switzerland have legalized its use. While the United States has not been ready to approve the sale and free use of cannabis, they have legalized the use of recreational marijuana. Earlier this year, the Caribbean islands of Saint Kitts and Nevis, The U.S Virgin Islands and Trinidad and Tobago have chosen to consider making the use of recreational marijuana legal. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 13
Widespread misinformation about the benefits of the marijuana herb helps to muddy what many believe to be clear waters. Damian ‘Jr. Gong’ Marley tries to shed light on the positive aspects of the use of cannabis in the same song singing “the seeds can replace your petroleum.” Damian not only speaks about the holistic practice of marijuana but the “Green Energy” benefit of the seed as well. The seed of the marijuana plant can be used as an alternative biofuel to petroleum. According to ministryofhemp.com, “using hemp as the main source of ethanol, instead of food crops like wheat and corn has clear advantages. Not using food crops as a fuel source allows more efficiency in food production, and hemp can be grown in lower quality conditions, unlike corn or wheat.” Not only does the use of cannabis support the Green Energy movement, it has also changed the medicinal industry. A natural chemical in the plant called Delta-9-tetrahydrocannabinol, often abbreviated as ‘THC,’ is a chemical secreted by the glands of the marijuana plant. According to Honestmarijuana.com, “when THC is released in the brain, the psychoactive compound can give relief from pain, nausea, and vomiting. It can also act as a muscle relaxant, a mood enhancer, an appetite stimulator, etc.” Damian Marley also makes a point to sing “… CBD is my medicine” which is another chemical found in the plant. It is used in alternative medicines because it syncs well with our bodies’ natural processes. CBD can also provide relief for chronic pain, anxiety, inflammation, depression as well as other conditions. Substances like alcohol, cigarettes, and prescription pills are proven to have negative effects on the body, such as organ dysfunctions, failure, and death. Nonetheless, the numbers of deaths caused by these substances dwarfs the number of deaths from marijuana. According to Rehabs.com, marijuana had the least amount of deaths between 1999-2014. The majority of those documented deaths that involved marijuana were mixed with some other substances like alcohol, an opioid, or cocaine. At the bridge of the song, Jah Cure sings, “So many legal drugs are killing us / Illness they’re giving us / yet still they criticize the marijuana….” According to aapublications.com, “we know that any exposure to opioid drugs can lead to future addiction. It’s become clear that the use of prescription, opioid-containing medicines to treat cough and cold in children comes with serious risks that don’t justify their use in this vulnerable population. In addition to addiction, codeine and hydrocodone have been linked to difficulty breathing, overdose, and death.” Jah Cure and Damian ‘Jr. Gong’ Marley’s motivation for their song was to bring awareness to the herb and its many uses. Amazingly, these artists were able to educate their listeners on the benefits of cannabis and have taken control of the narrative. With the support of millennial activists worldwide, there is a hope to see a drastic change in the cannabis community within the next ten (10) years. Watch the video for ‘Marijuana’ on YouTube: https://www.youtube.com/watch?v=a7vCrwh0dlk Connect with Nova on the Gram: @_novacashh
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From the Hype to the Kitchen By: Marcus Weller | L3 Magazine
Comedic star Majah Hype has opened Hype’s Kitchen, one of the most anticipated Caribbean hotspots in Brooklyn. With a menu reflective of favorite dishes from the Caribbean as well as American classics and comfort foods, we have no doubt that Majah Hype’s newest venture will be boasted on by food lovers who deem his cuisine to be some of the best! Located at 589 Flatbush avenue (the heart of Brooklyn), Hype’s Kitchen serves succulent oxtail, curry goat and roti. For people who like the sweet and salt taste, chicken and waffles is also on the menu with ample side dishes of plantain, bhagie and steamed vegetables to add to your plate and keep your tummy happy. Speaking of tummy, make sure you complete your meal with a smoothie or custom beverage from the juice bar. All natural, and excellent for you! The venue serves as more than just a place to dine, it is a place where friends can meet after a long day of work to enjoy wings and beers, and it’s a place where groups can break bread together celebrating the smallest to the largest of milestones. The décor of the restaurant reflects favorite moments from Majah’s career. Photos of the star with people he regards as icons line the walls giving us the feeling that we are sharing in his success. Majah Hype started as a social media sensation, winning fans across the Caribbean diaspora with his unique ability to skillfully capture the accents and mannerisms of practically every Caribbean nationality. The former deejay and certified electrician for New York City’s public transportation system, decided to fully pursue his passion for comedy after being laid off from his city job in 2013. Majah Hype focused his efforts on making it in the entertainment industry, where he could use his platform to become a true champion of Caribbean culture and share it with the world through comedy. Internationally acclaimed, Majah has taken his jokes from the web to sold out stage shows and has found a home on the big screen. He regularly headlines comedy shows in Canada, across the U.S., U.K. and the Caribbean region, including producing an annual sold out show at the iconic Kings Theater. He’s been featured on BET, Hot 97, Power 105 and the Wendy Williams Show to name a few. This multi-talented entertainer also plays seven instruments, sings and produces music. Majah Hype is an ambassador of Caribbean culture, using his seamless accents, comedic timing, and trueto-life material to connect people from all walks of life and, behind the humor is a serious commitment to Caribbean unity. He has rightfully earned the title, King of Caribbean Comedy and master chef too! L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 17
Supermarket of mass Destruction. By: Senora Goldman | L3 Magazine
The father of medicine, Hippocrates, once said, “let our food be our medicine and our medicine be our food.” The supermarket is supposed to sell healthy, wholesome food, but on closer inspection we realise that it sells everything but food. Chemicals, artificial flavours, sweeteners, artificial coloring, hydrogenated oils, GMO, petroleum, pasteurized food with synthetic nutrients, and that’s just to name a few, are sold at grocery stores and purchased every day by unsuspecting consumers; for this reason, I refer to the supermarket as a weapon of mass destruction. Promoting and creating diseases which lead to death robs our bodies of real food and real nutrients to grow and thrive and maintain optimal health. Let’s investigate closer. 99% of all canned and processed foods are lined with plastics that contain bpa, bps, bpf and phthalates which are all hormone disruptors which can lead to estrogen related cancers such as breast, prostate, and ovarian cancers. These unhealthy foods are also known to cause chronic diseases such as diabetes, depression and anxiety disorders. The foods are placed in tin containers and pasteurized by heating to high temperatures which release all the chemicals from the plastic lining and are then absorbed directly into the food. In the baking section of our supermarkets most goods if not all are made using bromated and bleached flour. This is used to ensure longer shelf life for the baked goods and makes it easier for the dough to rise and adds elasticity to the products. The problem is these ingredients, especially bromated flour, are known to cause cancers. In most countries around the world, bromated flour is banned; however, it continues to be used in North America even though the FDA has warned against its use and discourages the use by bakers. Moreover, most baked goods contain high fructose corn syrup as sweeteners which is evident in 97% of baked goods available in the grocery stores. High fructose corn syrup is linked to cancer, diabetes and a host of diseases in humans. The artificial flavorings found in baked goods can contain up to a hundred chemicals and can cause diseases like headache and cancers. Conventional fruit and vegetables have over 2000 different chemicals sprayed on them throughout the growing season and are sprayed with glyphosate at the time of harvesting. Fruits and vegetables are picked green and ripened with gas to ensure they are ready to be sold in the grocery stores. Remember when fruits and vegetables are picked green there are no nutrients available when you eat them. This leads to nutrient deficiencies in the body which causes diseases. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 19
NIPSEY Art by: Biko Tecson
HUSSLE August 15, 1985 to March 31, 2019
Tribute to Nipsey Hussle By: Rohan Beckford | L3 Magazine
If you didn’t know who Nipsey Hussle was before, you know him now, and it’s his death that caused you to know him which ironically is what gives him eternal life. As Nipsey would say, ‘neva fold,’ and he didn’t. His last breath represented his fight for his beliefs. Dying in front of his clothing store cemented a major piece of his legacy which is his acute business sense. He took an area of the City that people wanted to be away from and turned it into a landmark where people from around the world proudly showed off where they are. Deeper than that, his store provided jobs for people with criminal records; people who deemed them ‘un-hireable,’ and gave them an honest way to earn an income and look after their families. On the right we have the store in an undesirable location and on the left we have the store being run by ‘undesirable’ people – yet the model is working. Hmmm. Regardless of opinion, Nipsey had a plan to get out of the ‘rat race.’ He aligned himself with quality people, became a student and positioned himself for lasting freedom as he explained in his song “Rap Niggas.” The song explained who he is and who he will not be compared to. His voice got him noticed by the music community. People who have worked with him remarked on how well researched and prepared he was going into sessions, and how committed he was to getting every second of the song right … and this is how he was about his life. His music is the outer which was the reflection of his inner. His passion for his children and Lauren caused him to make decisions so that even in his absence they are well looked after. His business model is so secure that employees are still looked after – this is what he carried in his heart. Back to his music. His lyrics gave us a blueprint as to how to proceed in our lives. It didn’t matter that we are or are not musicians. What matters is how we conduct our lives. What matters is how we make that lemonade from those lemons, and, how we keep planting lemon trees in our garden and our brothers and sisters gardens. Let that sink in … planting lemon trees. Ultimately there is nothing wrong with working with lemons, they too have dietary benefits. There is nothing wrong with having to run a marathon. It doesn’t matter if you’re running in heels or Nikes, a suit or sweats; what matters is you are here and a part of this race. I started listening to Nip in 2018 when I streamed his debut album ‘Victory Lap.’ I was hooked. His flows, melodies and deliverance brought an energy that left me and listeners with no choice but to pay attention to his words and connect with his soul ... that’s where the blueprint was hidden! Now the world has a modus operandi and workers of evil cannot turn off this army of Nips who have been switched ‘on.’ We honor you Ermias Asghedom, we love you and you will never, not ever, be forgotten. The marathon continues and several victory laps lay ahead…. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 21
Photo Credit: David Cooper - The Toronto Star
Rest in Peace Mr. G By: Natasha Von Castle and Jennifer Menster | L3 Magazine Depending on where you live, you may or may know Fitzroy Gordon. Mr. G, as he is affectionately called, is the founder and CEO of G98.7 FM in Toronto. G98 is the only, the ONLY, adult contemporary radio station in Canada. Mr. G’s tenacity and unrelenting vision is the reason why the Caribbean and African community can hear their native genres on the radio at a time when no other mainstream radio station would give us that ‘bligh,’ Pushing further, Mr. G made sure that the airwaves heard popular music from Beres Hammond, Buju Banton and Busy Signal, as well as independent talents such as Ammoye, Chelsea Stewart, Ms. Paige and Tony Anthony (to name a few). All artists had a home on the airwaves, and he always encouraged fellow independent artists to submit material to the station. The stations tagline, ‘the way we groove,’ is so much more than a tagline. To the community, we internalize the phrase to mean ‘the way we stay;’ to the wider industry, it was a call to action: come and watch to the way we do things and listen to the way we sound. He got their attention. The success of the station was so apparant that other stations adopted much of his format and increased the amount of Urban music played. That was Mr. G’s ‘quiet’ effect. He was always supportive. Outside of music, and within the community, Mr. G was always encouraging youth to follow their passions, and encouraged parents to invest in their children and invest in ways that grows the community. He believed that if we all worked together we could all win. He was right. In Durham region, he was there to support and cheer on Mary Galvan as she pushed City council to acknowledge the Caribbean and African community with not just a day, but a full week of festivities promoting us. As Mary said on social media, “no matter how much I doubted myself, you continued to always believe in me and my vision.” That’s the kind of man Fitzroy Gordon was. What Toronto and Canada lost on April 30th, 2019 was Mr. Fitzroy Gordon in physical form; what we gained were years of encouragement, a permanent media home, and several men and women blessed by his spirit who will continue to open doors for our community in his name. Rest well Mr. G. We love you; we appreciate you, and we continue your legacy in all facets of life and in the name of community...
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Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3’s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC
Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3’s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC
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Music We Love From VPAL Music
Music - Marketing By: Zakada Milton If you are in the business of music, and have a need to distribute your music independently, it wouldn’t be surprising to confuse VPAL with VP Records. Most people think they are one in the same, but they are not. VP Records is the parent company of VPAL (VP Associated Label Group), and the world knows that VP is the leader and champion for Reggae worldwide. That is where the association ends. What sets VPAL apart is their leadership when allowing independent producers to make and market their music to buyers in the global marketplace. For VPAL’s part, they get a percentage of sales while content producers retain control in the way their music is presented to the world. VPAL offers transparent and scalable marketing solutions to maximize sales. Their commitment to customer service and marketing solutions drives results. Donovan Williams, spokesperson for the Queens, New York based label says “we believe this approach helps us and our clients succeed today.” He continues “I’m happy where we are right now as an ‘indie’ sub-label and continue to look forward to achieving more with the clients we work with.” VPAL’s accomplishments are very impressive. To date they have earned Best Reggae Album GRAMMY nominations for Israel Vibration (2012) and Luciano (2016) as well as countless Billboard chart topping placements from Kabaka Pyramid, Mighty Mystic, Soul Rebel Projects, The Dubplates and more. On the specialty side, VPAL’s vinyl option has been key to several Reggae projects. In agreement with Ghetto Youths International, VPAL pressed vinyl copies of Kabaka Pyramids GRAMMY nominated album Kontraband as well as the hit single “Love Like Ours” by Pop star Estelle featuring Tarrus Riley. Armed with a worldwide distribution deal with The Orchard (a wholly owned subsidiary of Sony Music Entertainment based in New York), artists are introduced to an expanded network. Of the deal, Managing Director Donovan says “this partnership is a testament to our achievements and will allow us to open doors for a new future as we recognize our global approach to the current music landscape and business.” For more information about VPAL visit: https://vpalmusic.com/ L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 31
Music We Love Princess Kazayah
Singer & Songwriter Those who follow the Christian faith will readily tell you that ‘God doesn’t make mistakes.’ As a matter of fact, they will go further to say that he puts everyone in the right place at the right time. For Roots Reggae singer Shanelle Mitchell aka Princess Kazayah, we would say she was born to the right family. Born and raised in the city of Evanston, IL which borders Chicago, Princess Kazayah grew up in the 7th Day Adventist Church which gave her a deep spiritual essence in her music. Used to singing in the church from a very young age, her confidence grew and pushed her to connect with local producer Ras Wadadah II, who exposed her to original roots-reggae. Armed with her new found deep love, Princess Kazayah’s lyrics comes through as angelic. Her soft melodic voice and uplifting lyrics simply inspires listeners. Working with D.O.V.E Muzik’s band as well as working hard in the studio on projects of her own including collaborations, Princess has kept fans engaged with the release of her mixtape entitled, “Troddin: The DubTape.” Featuring 12 songs on the project, Princess showcased her range in a way that left people wanting more. She was also featured on a new release by D.O.V.E. Muzik & Riddim Yut Productions called “You Can Do It” which was apart of a compilation album called “Chimurenga: The People’s Struggle.” A later feature heard her on a project from Trinidad & Tobago with producers Lion Twins. The song “Armageddon” was well received. Most recently Kazayah has collaborated with Warrior King on their new single “You Can Do It Remix” which includes a music video distributed by VPAL Music. Performing on stages around the Chicago-land area as well as Jamaica, Belize, Mexico, Canada and California. Kazayah has performed alongside some of Reggae music’s top up and coming artists such as Dre Island, Cali P, Micah Shemaiah, Mr. Williamz, Keida, Exile Di Brave, Suns of Dub, Pentateuch, The Uprising Roots Band, Kelissa McDonald and more; in Chicago Kazayah has performed at the Wild Hare, “the reggae capital of the Midwest,” alongside her D.O.V.E. Muzik family. Kazayah’s aim today is to touch as many hearts as possible and point them to a better tomorrow. She shows people a positive way to live and to look at life no matter what circumstance they are facing. Her music brings light, joy, and most of all peaceful vibrations. Connect on the Gram: @PrincessKazayah L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 33
Music We Love Jizzle Kingdom
Singer & Songwriter By: Olimatta Taal Jizzle Kingdom releases a sizzling new video for the single “Killer” featuring The Nobles. The video was directed by STS Pictures and Rebel VZN over a course of two days, and now is ready to hit the world. When you see the title, it insinuates a song that could be filled with violence, however it’s the opposite. “Your body is a killer, I love the way you make me feel, you busting my medulla, aaah aay,” expresses Jizzle. The title is a metaphor of how men see an attractive woman in this new generation. Boasting as Gambia’s musical ambassador, his accolades are very befitting. Jizzle adds his artistry as a representative of Gambia and looks forward to showing off his performance skills on the highest platforms. With his song writing style and voice, he undeniably is one of the artists that fans are rooting for as he adds his star quality to that of artists who are also established from his country. Apart of Jizzle’s vision is to make his music commercially appealing. His production is cutting edge and his sound is unique making it easy for DJs to add his music to their mix, and for fans to stream his music alongside well known artists outside of the Diaspora. “Killer” was produced by Uche Made It, and mixed and mastered by Stylzz. The song is available on all streaming sites and the video is available on Vevo, published by The Plug Gambia. Jizzle and The Nobles have been making music together for some time and are confident this single will put them in the sites of a wider market. The chemistry between them represents the beauty of unification among Gambian Artists. This comradery opens the door for much more for the artists. Look out world because here comes “Killer!” This song is surely going to make its mark and represent The Gambia on the world stage. Watch Killer Video by Jizzle featuring Nobles https://youtu.be/8QQLwo5sGSw
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Music We Love Jemere Morgan
Self Confidence By: Malaika Lepine Boasting many impressive achievements for his age; heir to the musical throne, and 3rd generation of the legendary Royal family of Reggae, Morgan Heritage, Jemere Morgan has announced the month of May for the release of his sophomore album. Transitioning from a teenager to a man, The GRAMMY award-winning artist steps into adulthood by arming himself with SELF-CONFIDENCE., the title of his new album. When asked about the energy behind his album, Jemere said “this is the transition of me going through the change of being told what to do as a kid and now this phase of my life is me applying all that I learned from mommy and daddy and life experiences and lessons. Mi ready now!” A true art of work produced by Gennaro Schiano (renowned Engineer/Producer from Stephen Marley Lions Den Studio & Circle House ), Roy “Gramps” Morgan and Jemere himself, the album hosts a roster of notable musicians such as multi-award winning saxophonist Sheldon Palmer. SELF-CONFIDENCE boasts fifteen tracks running the gamut of life’s topics; from social commentary, to feel good music, inspirational tracks and love compositions. The young star explained the anthology of saying “I feel that too many young people in my generation and even older than me in today’s time are so confused in what to do with their life because of the lack of confidence in oneself. We get so caught up in trying to be like others, thinking they’re better than you because of their talent, how much money somebody has or how many followers and likes you have on social media. You find a different power when you tap into your own thoughts and focus on YOU, and that’s what happened with my album Self Confidence. I began to believe more in my abilities with music while still making mistakes and adjusting the places in my life that needed to be fixed to become the best version of myself. So now I definitely feel that I am a living testimony of a person that overcame fear and doubts just from having a little more confidence and now it’s time to share this message with the world.” The album’s lead single / video “Troddin,” (https://youtu.be/Dsg561yKRVo), SELF-CONFIDENCE is now available as a pre-order with a May 17th, 2019 sale date. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 37
Music We Love Nicole Bus
It’s All About “You!” By: Jennifer Menster Sometimes good music takes a minute to get to you, but when it does, it hits hard. This is the case with new artist Nicole Bus and her breakout single “You!” Our friend Scott from Bottom Feeder Music hit us up by email and said ‘you gotta check out this artist’ so we did, and she is a cool mix between Millie Jackson, Lauryn Hill and Eryka Badu. Don’t get it twisted, she is all Nicole Bus and she is “sunlight through your speakers!” Her voice resounds around the world. Her music crosses borders and unites listeners who can’t help but to sing along to her infectious music. Charged up by gospel grandiosity, sun-kissed island grooves, and R&B soul, Nicole Bus wields such a voice. An empathetic writer, powerhouse vocalist, talented multi-instrumentalist, and impassioned performer, the Dutch-born multicultural songstress delivers a striking signature style on her 2018 debut for Roc Nation. “I’m half-Dutch and half-Curaçaose, so I get to see different sides of the conversation,” she says. “I’ve got an understanding of where people are coming from. In the current moment we’re living in, I think that’s so important.” She most definitely can. Growing up in a small Holland village, Nicole vividly recalls listening to Sade, Bob Marley, and various gospel artists a la Ron Kenoly alongside her dad. On weekends, she sang in church before eventually picking up a keyboard at ten-years-old and cooking up countless rudimentary beats on 8MB floppy disks. The budding talent’s travels saw her engage crowds in Nicaragua, Israel, Palestine, Morocco, Indonesia, and throughout The Netherlands. In 2013, she participated in The Voice of Holland and emerged as a quarter-finalist as her profile dramatically grew. After winning another music competition, she met multiplatinum producer Needlz [Drake, Cardi B, Bruno Mars]. During 2018, Roc Nation heard a snippet of her music on Needlz Instagram and immediately reached out. Signed to the entertainment industry powerhouse, she dove headfirst into cooking up new music for 2018. Nicole’s first single “You” hints at the scope of her robust range and the international implications of the sound. A reggae groove simmers beneath jazz-y horns as her jaw-dropping delivery takes the spotlight! L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 39
Music We Love DJ Stakz
Rockin the 1’s & 3’s By: Zakada Milton If you’re ever in a club, and hear an infectious voice get on the mic and say “Sak Passe,” then see crowds of club-goers rush the dancefloor, you know that DJ Stakz is about to shut the party down … which is exactly what patrons came to experience. The “International Club King” has proven that true integrity, perseverance, and focus formulates the man known as DJ Stakz. Stakz has created a new pathway of success as a highly sought after party entertainer. Born in Brooklyn, New York and having proud roots from Haiti; Stakz has created a winning attitude for music and representing his Haitian culture. Influenced by his father, a musician and a DJ, and his older brother who was very much into dancehall and hip hop, Stakz found his love for music and knew at an early age that he wanted to pursue it as a career and make a name for himself; and make a name he has! Stakz has travelled the world and continues to leave his mark in places such as Paris, Dubai, Haiti, Jamaica, Japan, Aruba, Dominican Republic, England just to name a few. Playing at high profile events such as Best of the Best Music Festival, DJ Khaled Ultimate Summer Cruise, Spring Break in Haiti, the Uber Soca Cruise and more, there is good reason why Stakz is in demand. Stakz versatility in playing all genres of music has led him to work with and play amongst celebrities such as Rick Ross, DJ Khaled, Wyclef Jean, J.Cole, Mobb Deep, Cardi B., Meek Mill, Nipsey Hussle, Nicki Minaj, Mavado, Serani, Shabba Ranks, Konshens, Machel Montano, Carimi, TVice, and more. The talent of DJ Stakz does not just stay behind the music. He controls the crowd with confidence and charm that shows there is more to this talented man. The ability to connect to the crowd personally just from spinning music speaks volumes to his unbelievable gifts. He bridges together the Urban, Caribbean and Haitian demographic. He is the founder of Hi-Profyle Music Group better known as H.P.M.G. which is an entertainment group of affiliated DJs. Stakz is the brand ambassador for Bartenura Rose and Sole Premise Bags. Presently Stakz is officially sponsored by Monster Energy Drink/Monster Music. https://www.djstakz.com/ L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 41
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Music We Love VP Records
Soca Gold 2019 Soca music has become synonymous with joy, laughter and good times and VP Records is proud to present the soundtrack for that with the 2019 edition of Soca Gold. Out June 21st, the compilation features some of the best soca songs of the season. The two-disc CD set includes 17 tracks on Disc 1 and a Soca Gold 2019 Mega-Mix by Team Soca- DJ Spice on Disc 2. This year, Soca Gold adds new dimensions to the famed compilation series, with two key partnerships; RJR Communications Group Jamaica and FITBK Fitness Movement. Soca Gold Live - Montego Bay is a live performance showcase to be broadcast over RETV Jamaica on June 22, 2019. This two-hour live broadcast will be streamed via VP Records YouTube channel to key markets during viewing / launch parties. The Montego Bay event is a new step into travel and tourism, tapping into the ’island hopping’ trend within the classic Caribbean Carnival culture. This is following the inaugural show for the VP Records “Strictly The Best Live” that was done in Montego Bay in January of this year. The FITBK troupe (a NYC based group of certified fitness instructors of Caribbean Heritage) will stage a ‘come along’ to participate in the festivities on June 22nd. After the project launch, the organization will host multiple themed events as part of their Coney Island Soca Explosion (held on consecutive Saturdays in July and August). This year’s album features the hottest songs from the most recent Trinidad Carnival including Kes “Savannah Grass” and “Issa Snack” by Nessa Preppy X Travis World. Two tracks; “My Sweet Sweet Woman” by Tony Prescott (out April 19th) and Sean Caruth “Come Inside” (out April 26th) were exclusively commissioned for the compilation. Other standout tracks include “Marc” by Fay-Ann Lyons, “Brace Up” by Machel Montano and the popular track “Funky Business” by Fimba. Tracks from Soca Gold can be heard at carnivals in St. Vincent, New York, Baltimore/DC, Toronto, London and more. “Every year, Soca becomes more and more recognized by the masses as a genre of music that brings joy and happiness to so many people.” said Edwin Howell, A&R at VP Records and Program Director for Reggae King Radio. “I am proud of this year’s set of songs as they represent what is trending right now with new and classic artists that make good music for carnival and beyond,” he concluded. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 45
Music We Love Best of the Best
2019 Music Festival With much anticipation, Best of the Best Music Concert, (BOTB) has announced the line up for their 13th annual staging. The premiere Caribbean summer concert returns to Bayfront Park, in Miami Florida with a stellar honoring of foundation Reggae and Dancehall artists paying tribute to the ‘90’s!’ “Every year we look to celebrate Caribbean music and this year is no different. We decided to carve out an era, which so many of us love and reminisce on all the time. This era was ground breaking for dancehall and reggae music in many ways and that is the 90s era. We had some of our biggest artist in dancehall during the 90s era many of them still reign today. Therefore, we decided to pay homage to 90s dancehall, with some of the hit makers of them time. Not to mention for the first time in America The Emperor Shabba Ranks and Don DaDa Super Cat will be sharing the same stage in the United States” said Steven ‘Jabba’ Beckford. Noah Powa, who for many is known as a selector has embarked on a musical career, which is garnering a new fanbase with his relatable hits like, ‘Keep the Same Energy’, ‘Feel it’ and his recent collaboration with Grammy Award winner Shaggy ‘Money Up,’ performing on the Best of the Best stage is an honor. “I have received a tremendous outpour of love and excitement from my fans since the announcement, and persons are messaging me letting me know they are looking forward to see my performance. It’s a great feeling to know the work is finally paying off and I will be one of the acts on this mega stage show” the artist and selector said. In addition to Shabba Ranks and Super Cat are Bushman, Frisco Kid, General Degree, General B and Round Head. For the Socaphiles, Jabba says “Also a remarkable year for Soca music we had to book one of the three (3) road march winners of this year’s Trinidad carnival, Skinny Fabulous out of St Vincent, with the big bad song Famalaay.” Fans of BOTB not only enjoy a mega music festival on Sunday May 26, 2019, but they get an entire weekend dedicated to producing the “best” events during Miami Memorial Day weekend. Tickets are available at: www.bestofthebestconcert.com. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 47
Music We Love Christopher Martin
New Album ‘And Then’ Not long after the release of his single “Life,” Christopher Martin’s album And Then has been released. In his sophomore offering, Christopher Martin presents a well-rounded mix of ballads and up-tempo jams, showcasing his musical versatility and growth with a celebration centered around themes of love, rising above hardship and finding the good in every situation. And Then is the follow up to Martin’s debut full length-album, “Big Deal,” which reached the top 5 on the Reggae Billboard Charts in 2017. To celebrate the album release, a variety of events were held in Jamaica and the U.S. On the albums release day, Christopher Martin gave a live performance and interview on RETV as well as the VP Records YouTube Channel. The event was also seen at two watch parties in Florida and Philadelphia and heard on Fame FM Jamaica, Reggae King Radio, Vibes FM in London and Irie Jam in New York. The TV Special is the second in the VP Records Live Series which launched in January with Strictly the Best Live from Usain Bolt’s Tracks and Records in Montego Bay. Singles off the album include “Bun Fi Bun,”, “Can’t Dweet Again,” “Come Back” and most recently “Life.” The album also features a standout cover of Mr. Big’s 1991 definitive track, “To Be With You.” Martin’s re-imagining of the love song is a sweet homage, delivering new meaning to the chart-topping single without losing sight of his powerful ability to connect with audiences across the globe and showcase his versatility as an artist not confined to one solitary genre. With the launch of his second album, Chris was determined to give back and help raise the goals and expectations of youthful fans at home and abroad. In doing so, he teamed with the The Kulture Movement on the #NoDisrespect Campaign, which aims to educate the youth on behaviors that garner respect without resorting to violence. Shani Kulture of Hot 97.1 spearheaded the campaign with his partner Roxie Digital of Hot 103.9 FM and tapped Martin for the “School Tour,” in which workshops and activities with the kids are done to spread the message of positivity and self-worth. In addition to the campaign, Martin expanded his philanthropic efforts by supporting the American Foundation for The University of the West Indies (AFUWI)’s mission of raising funds and providing scholarships. Connect on the Gram @iamchrismartin L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 49
Music We Love Nemo Dilinga x F.A.M.
‘Wine Pon Mih’ By: Marcus Weller I don’t know if it’s the water, or the air or the food that people eat in Brooklyn, but there is something to the borough that consistently produces dope artists and dope music. Brooklyn, NY is the kind of borough where you have to sound really good for people to give you a minute of their time, much less a slot on their playlist. Collaborations are a dime a dozen, but the right collab will make the right people nod their heads and recommend you to others. This is the case with Nemo Dilinga and F.A.M (Forever After Money) who have merged Dancehall and Trap on their single “Wine Pon Mi.” Both F.A.M and Nemo Dilinga happened to be in the studio in Brooklyn and got to talking, which led to story telling in which F.A.M shared a scenario that happened to him. Nemo and the engineer said “that sounds like a song,” so F.A.M went into the booth and told the story. Nemo added authentic Jamaican vibes which explains why ladies have a weakness for Caribbean men, and voila, in comes the musical ting called “Wine Pon Mi.” Seducing chick lyrically, F.A.M says: “girl I love the way you wine pon me / I see you got your eyes on me / I know you wanna ride with me / bun a spliff and get high with me / you can touch the sky with me / you can live and die with me ….” With the tempo switch up, Nemo Dilinga says: “you know me / prefer the BD / no matta / still have she sweating heavy / she never ready fih style weh me unleash / under lock and key like Jet Li ….” Musically, the track is Trap / R&B and with the smooth laid-back vibe, will work well with your playlist. When the song was introduced to the audiomack community, it was well received and earned more than 5 thousand spins in the first 6 weeks. “Core music lovers appreciate the track and look forward to hearing more music from Nemo and FAM” a rep said. Connect with them on the gram and let them know what you think of the song after you stream it on Spotify here: “Wine Pon Mih” . @x__fam__x | @nemo_dilinga
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Music We Love Busy Signal
‘Got To Tell You’ By: Jesse Serwer Reggae and Dancehall veteran Busy Signal has just released his music video for “Got to Tell You” and within hours the single clocked hundreds of thousands of views on YouTube. The lead single from his upcoming album Parts of the Puzzle is self-produced and self-written. The track was debuted on one of our favorite platforms, Large Up.com, and everyone is talking about this high energy dancehall track laced with EDM. “Got to Tell You” follows the success of Busy’s recent string of singles, “Stay So,” “One Way,” “Dolla Van” and more. With hit after hit, Busy Signal has established his talent and staying power in the industry with his versatility in blending dancehall and reggae with EDM, afrobeats, salsa and other international sounds to create hardcore bashment anthems and transcendent global hits. Born Reanno Gordon, Busy first burst on the dancehall scene as part of iconic deejay Bounty Killer’s Alliance crew over a decade ago, establishing himself as a major factor in the genre with his breakthrough hit “Step Out” and an album by the same name. Successive projects like Loaded and D.O.B. further showcased Busy’s outside-the-box lyrical displays and eclectic ear for rhythms and, in 2012, he went back to basics with Reggae Music Again, an all-reggae set selected as one of the Top 10 albums of the year by the BBC in the UK. In addition to solo work, Busy has enjoyed a fruitful partnership with Major Lazer, who featured him on their 2013 international smash “Watch Out For This (Bumaye)” and “Jump” off 2017’s Know No Better EP, as well as on the title track from No Doubt’s Major Lazer-produced album Push and Shove. A remixed version of “Jump” can be heard in Bacardi’s “Dance Floor” commercial campaign currently airing on TVs across North America, particularly during high profile sporting events. A pioneer in the fusion of dancehall and Afro sounds, Busy Signal has also cultivated deep ties with Africa, frequently visiting countries such as Zimbabwe and Gambia to perform. With one foot firmly planted in the core Caribbean market and the other always exploring new sounds and styles, count on Busy to deliver another epic musical journey. L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 53
Music We Love Work Your Waistline
Dancer from DanceDeets.com
Energy Tracks For a Fit Body!
Images by Robin Claire originally created for LargeUp.com
By: Steffy T for L3 Magazine Hi dancing Queens! Although we are still in Spring mode and it’s still a little chilly, we are gearing up for Summer mode and the music is definitely hot! Regular exercise can increase oxygen to your body while also strengthening your immune system! Plug these tracks in for an intense full body workout, and enjoy the benefits of a great workout!
Koffee - Toast Aidonia - Yuh Body A Di Best Shenseea - Replaceable Jada Kingdom - One Time TDB Eléré - Sway Says’z - One Dance (remix) Masego - Tadow Xavier Omar - Blind Man Trevon Turner - She Bad Konshens - Bubble Gym Mya - Down Atjazz ft Elise ( Atjazz Lovesoul Remix ) - Poseidon L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 55
L3’s Top Independent Spins
TOP DIGITAL SPINS - MAY, 2019
01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Koffee – Toast Munga – Nuh Mad Ova Noah Powa – Same Energy Shenseea – Trending Gyal TeeJay – Owna Lane Wiley ft. Idris Elba, Sean Paul, Steflon Don – Boasy Busy Signal – Got To Tell You Christopher Martin – Life Shenseea - Trending Gyal Busy Signal – One Way Popcaan – Silence Vybz Kartel – Come Home Rygin King – 3ZN Spice – Romantic Mood Dexta Daps – No Underwear Safaree ft. Jahmiel – No Regular Girl Popcaan – Firm and Strong Xyclone – It’s You That I Need Deep Jahi – Hustler Kranium ft. Alkaline – Just The Style
*Charts are based on radio airplay in Canada / YouTube Views / Live Event Selection Fan Feedback L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 57
Frenz For Real Top Music Video’s
MAY, 2019 MOST WATCHED VIDEOS
1. Vybz Kartel – Any Weather 2. Safaree – No Regular Girl ft. Jahmiel 3. Jahfrass x Jahvinci - If They Know 4. Vybz Kartel – Undisputed Champion 5. Shane O - Hold On 6. Jahvillani – Wileside Government 7. Masicka - Have It 8. Noah Powa – Keep That Same Energy 9. TeeJay x Ding Dong - Braff 10. TeeJay – Owna Lane
*Based on recent YouTube views
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LYR
ICS L3 Magazine | May, 2019 ft. David ‘Avido’ Ochieng - Pg. 61
David ‘Avido’ Ochieng
By: Vincent Libosso | Photography: Kibera Stories
David ‘Avido’ Ochieng’s African inspired clothing has caught the eyes of both local and international personalities. G Money, Nasty C, Talia Oyando, Tarrus Riley, Bank Slave, Naiboi, Kelissa, Chronnix, Cecile, Ty Dolla $ign, Christopher Martin, Romain Virgo and recently Richie Spice all connect to Avido’s undeniable fashion energy … Heck, I even got myself an Ankara kimono from Ochieng right before a sit down interview with the fashion star. With a growing population, the fashion ecommerce industry in Kenya is still unappreciated, underserved, and even quite a weak match for the growing internet users in the country. However, David Ochieng, the 23-year-old who was born and raised in Africa’s largest urban slum, Kibra, is making waves by leveraging on technology to create an online platform that is geared to become a one-stop shop for fashion in the continent. In this interview, Avido as he is fondly known in the streets, talks about his company, dressing stars, the challenges encountered while building a start up in the fashion technology space in Nairobi, and his bright plans for the future.
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VL:
Tell us about your personal and professional background.
DAO: I’m a self-made fashion designer. I learned designing in the streets and made it my career through believing in myself and my passion. I believe that good quality designed clothes can also come from the slums and be worn worldwide.
I come from a humble background where we could hardly afford a meal in a day, in my primary level I went to Mbagathi primary school and later joined Raila Education center for my high school Education but dropped out in form two, term one due to lack of school fees. My mom was a house help at that time, so tried working in a construction site in Lang’ata for some time to be able to support my family but I couldn’t keep up because I had chest problems. So I stayed home for couple of months just doing house chores for my neighbors in order to earn an income for myself and family, it is during this time that the idea of starting a dance crew came to me and so I decided to join hands with my primary school friends, That’s how my art life started.
I started Lookslike Avido in 2015.
The idea of Lookslike Avido came up when I was dancing with my team, whereby I used to design dancing costumes for my dance team and then we would take them to a tailor for sewing but the tailors never used to do what we wanted exactly … and that’s where the urge of doing it myself came up.
It is during this time that I got the opportunity to meet and join Maisha Foundation of which they have been very influential in my career by being there financially. They got me enrolled in Bifa for a Certificate in Fashion Design and after one year I graduated as the best fashion design student in the certificate course in 2016.
VL:
What was the original inspiration / thought process behind your fashion line, Lookslike Avido?
DAO:
My inspiration comes from the streets. I create garments here and that inspiration is shared with the world. Good things can come from the slums and be worn worldwide. I speak for my streets and hopefully we’re one step closer to ending the stigma which used to exist which said that good things can’t come from the slums.
When I started dancing I used to save money in order to be able to go back high school, with the little that I could get from dancing: my mom’s money from doing work as a house help, we were able to raise 15,000 shillings and with that I joined an adult school and skipped form 2, 3 and 4. I only went for two week tuition and then sat for my end of high school exam in an adult school and that’s how I finished my high school.
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VL:
Who are some of your fashion influences?
DAO:
My grandmother, my dance crew, people from the streets (what I see people wear in the streets). My impressions in fashion grew from there so I made my world in clothes and then shared my world with the world. Aside from those that I just named, the late Alexander McQueen also influenced me.
VL:
What are some of your business strategies and ethos?
DAO: Right now it’s about fashion and design and movement. Designed here and worn by international superstars worldwide. The strategy is to make good products and the stars make them (the gar ments) shine. VL:
What are the major challenges you have encountered while building the business and how have you overcome them?
DAO: Since I started fashion till now I’ve been able to face challenges that made me grow, and learn more about where I want to be fashion wise. But the biggest of them all is the counterfeit outfits (second clothes - mtumba), which normally affects fashion designers hugely. VL:
From dressing local and international stars, how is the Avido brand being perceived?
DAO:
What I’ll say is that it is not easy to understand how other people perceives us because different people have different thoughts, and also lack of self-awareness can be limiting, so what we do is keep planning and setting more goals. The more we achieve our short-term goals, we can see that we’re closer to long term goals and our dreams. By us achieving our dreams we show progress and growth, and thus create a wave.
VL:
From conception to retail purchase, please give us an insight into the production, design and general planning process of each collection.
Hahaha good question! It all depends; different creations, time, fabric cost, creativity all add up. Different designs takes different periods of time to be produced. What starts at the first period of production for us is the inspiration, then sketch making, fabric buying, pattern drafting, transfer ring patterns to fabric, cutting fabric, sewing, quality checking and then delivery to the client.
VL:
What remains that unique factor about your pieces?
DAO: The unique piece about my Lookslike Avido is what it stands for; the quality outfits we make and the creativity that goes into them. I trust the process, I trust in God, not shy to speak for myself, and off course, good things sell in the marketplace so I am patient. VL:
How is your company helping to empower the community?
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DAO:
My company helps to empower the community by creating job opportunities, Educating young ones from the community about the importance of setting goals and working towards them as well as giving back to the community by donating new school uniforms to the needy students with interests of learning. We want them to build their self-esteem.
VL:
What are your three tips for running a successful online marketplace?
DAO:
I wouldn’t say that I have tips of running a successful online marketplace, but from my end what I normally do is do research a lot, ask for advice from individuals and listen. I reach out to a lot to people without being shy and speaking my mind every time without fearing anything as long as it is something I stand for.
VL:
What sets you apart from other fashion designers and what should we expect in 5-10 years’ time?
DAO:
What sets me apart from other fashion designers is what I stand for and my beliefs, I don’t just design good clothes for the sake of doing so. I’m giving the young ones hope. Being from the slums doesn’t define them. Good clothes can be made from the ghetto and also reach the same market as Gucci. 5 to 10 years from now … time will tell, but a lot of progress for sure.
VL:
With your knowledge and practice so far, what would you do differently if you had the chance to start all over again, and what advice do you have for a 16 year old Avido out there aspiring to venture into the same industry?
DAO: If I had a chance to start it over again I would change to believe more in myself. I would know what I want from the start and stand with that. Definitely trust in the process, and remember God first, dedication, and it’s never too fast. Things take time, so plan well. VL:
African Fashion is making global headlines with the industry said to be worth over $50bn. What needs to be in place for Africa to actually experience a major boom and break into the global market, in the fashion space?
DAO: What is needed is more support from our people. If we get more support from home then we will also get a major boom and that will be more motivation to break into the global market in the fashion space. That will be an experience. VL:
You have dressed many big names both locally and internationally, mention some.
DAO: G-Money, Cecile, Hon Kenneth Okoth, Tarrus Riley, Christopher Martin, Ty Dolla $ign, Chronixx, Don Carlos, Kellisa, Sparkie, Connie Nielsen, Octopizzo, Big Ted, Naiboi, Everton Blender, Wstrn , Romain Virgo, Richie spice, Bank Slave, Talia Oyando, Nasty C … to name a few! Connect with David ‘Avido’ Ochieng on the Gram @lookslike_avido
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Etana’s
Nairobi, Kenya By: Vincent Libosso
Jamaican Reggae sensation Etana performed in Nairobi Kenya during her Reggae Forever Tour 2019. Unlike her earlier concerts in Nairobi, The Strong One returns on this tour as the sole headliner. Etana, the millennials Queen of Reggae, has placed another historic accomplishment under her belt for being the first female reggae artiste to sit on top of the Billboard chart twice and acquire a Grammy nomination for her album. Although she did not bag the Grammy Award (so unfortunate), this was the first time a woman was nominated in the 21st century in the Reggae genre; fatefully the album was released on International Women’s Day. This honor comes more than two decades after Judy Mowatt (1986), Rita Marley (1992) and Sister Carol (1997) to have their albums recognized on the most prestigious stage in music. In this interview, Etana talks about her anticipation before touching down in Nairobi, the Grammys and her plans for the future.
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VL:
Etana, we are grateful for taking the time during what I’m guessing is a busy period with final preparations. What should your fans in Nairobi anticipate?
E:
I asked all my Kenya fans to tell me the songs they wanted to hear and I received over 2000 comments on their preferred tracks. I’m ready to perform all their tunes and more. It will be a night to remember! One for the books!
VL:
Take us back to the first time the Grammy Nomination call came and how does it feel to be the first female artist nominated for a Grammy in 21 years?
E:
I was on tour and we stopped off in California. My phone kept ringing six a.m. in the morning and coming out of my sleep, I moaned, “who could be calling me over and over, so early?” When I answered the phone, it was the same person who told me about the number ones on the billboard for each album. He said in a soft tone, “your album is nominated for the album of the year.” I was so shocked, I stayed quiet for a moment then I screamed, I was so happy. I even remembered telling someone early in the year I’m not considering the Grammys for this album because they never consider women anyway. Having my first independent project nominated by the recording academy is a great accomplishment and it feels really good. I am so happy to see the doors open for women in Reggae.
VL:
Your fashion and style at the Grammys red carpet was such an international hit. What was the thought process and inspiration for your dressing?
E:
I chose to have a woman from Jamaica create my outfit because I wanted to represent women on a whole. I also wore pink because it’s widely known as a feminine color. I wore pants with the skirt behind it to symbolize being a strong woman in the reggae football field dominated by men.
VL:
Reggae Forever is such a wonderful album and the world appreciates it but for your Kenyan fans, the song ‘Weakness In Me’ which is not on the album remains a majority favourite for most. Tell us the inspiration behind this track.
E:
The song is about a woman being drawn to another man though she’s committed to someone else. It could also be interpreted as being committed to one thing but drawn to another at the same time. While I encourage monogamy as humans we feel and share love in different ways. It’s funny! Originally I did not want to do this song but I compromised with the A&R at the label at the time so I could do the song called Jah Jah on the same album.
VL: Looking at women in the Reggae genre, how far do you think women have come looking over the years? E:
Well there was a time when women were not put as headliners on a flyer. Or they could not peacefully perform without a man grabbing the mic; or, they would show up and not be able to perform because they were never called. Today is the total opposite. Today a woman like me can
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spend my own money and produce my own album and not have to depend on a record label to do it for me. Today it’s different but there are some doors we must kick open.
VL:
Nairobi holds a special place in your heart and fans loyalty has been immense. Apart from being the sole headliner this time round, what are you most excited about with this Reggae Forever tour alias Etana Returns?
E:
I’m most excited about being able to share this moment in time, in life with people who truly love and appreciate the musical works I create. People who give me goose bumps while I sing. People who show up to my shows all around the world and say, “I am from Kenya.” They know my love for them runs deep.
VL:
You have had cases of online trolling on social media. Looking back, are social media clap-backs necessary? What are some of the lessons you have learned on handling such cases and do you have regrets?
E:
It is known that some troll accounts are created just to troll other people. Some troll accounts are even created by other artists and other artist Manager’s etc. to throw some soil at someone doing great. Some accounts are genuine accounts with people who may not necessarily be a fan of mine. Fact is, it depends on my mood.
VL:
You made the choice to release fifth studio Reggae Forever album independently. Was the risk worth it?
E:
One hundred percent worth it! And I’ll do it again and again. It’s much different when a label doesn’t own your work and is unable to collect everything unfairly while you get nothing. They use your own work to spite you at times if they own it. They will even block you as an artist from endorsements, audio placements and other things.
VL:
Take us behind the thought process for the Reggae Forever Tour 2019?
E: After being released from my agreement, I was frightened and unsure what I would do next like the caged bird freed. However, I decided I would go head firm and heart strong into my own work. Not that I wasn’t before, but I knew that based on the works created before I couldn’t fall short on quality. I wanted to beat my previous work and if not out do my previous work, I wanted to maintain the standard. VL:
Finally, what is on the horizon for The Strong One?
E:
New music, new video, and continuous touring. I love what I do. I plan to keep keeping on.
Link with Etana: visit www.etanathestrongone.com
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