L3 Magazine | September 2011 | No. 003

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SEPTEMBER 2011 | L3MAGAZINE.COM

PLATINUM KIDS

GUINESS TAKES 12 SOUNDS ON A JOURNEY AND MORE

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NEW ALBUM RELEASES FROM

TADDY P, CHRIS WALKER & MORE! AFRICA FASHION WEEK

JESSICA RICH

VH1’s STARLET WHO IS PART OF YOUR ‘REALITY!”

ERIC BLAGROVE

THE MONTREAL MAN YOU DON’T KNOW, BUT A MAN YOU EXPERIENCE

SHAKIRA MARTIN MISS JAMAICA UNIVERSE




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WELCOME LETTER FROM THE EDITOR LIFE LOVE LYRICS

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L3 SPOTLIGHT

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SHAKIRA MARTIN & THE UNIVERSE

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VH1’s STARLET

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L3 focuses on the number 1 sound, Platinum Kidz.

L3 sits down with Shakira Martin, Miss Jamaica Universe discussing her passion for her country and her battle with Sickle Cell Anemia.

L3 finds out what Jessica Rich has planned up her sleeves in regards to her career and brand - a life beyond the TV screen.

BLAGROVE BRINGS REGGAE 080 TO MONTREAL Find out why L3 is happy to discuss Eric Blagrove’s humble venture to bring his culture yearafter-year to Montreal, Canada!



LIFESTYLE NETWORK WWW.THEFAMOUSFACE.BLOGSPOT. COM WWW.TROPICALFETE.COM WWW.TORONTO-LIME.COM WWW.BECAUSEIAMAGIRL.CA WWW.FFAWN.ORG WWW.iTUNES.COM WWW.REGGAE4US.COM WWW.HARBOURFRONTCENTRE.COM WWW.SOUNDCLOUD.COMBYZEONE WWW.CONCRETELOOP.COM WWW.DANCEHALLMOBI.COM WWW.DAFLAVARADIO.COM WWW.DELLYRANX.COM


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W E L C O M E D E S T I N AT I O N N E X T

A PRIVATE SCHOOL GLORIA WILSON GOMEZ EDITED BY E. BADOVINAC

Theatre Arts! An aspect of Caribbean culture that is becoming more prominent in the North America’s is Theatre Arts. Every island across the Caribbean has programs promoting the rich and diverse landscape of its unique theatre programs. We happened to come across a small production that we found so funny, we had to share it with our readers. To enhance your appreciation of theatre, the story is shared in script format meaning it includes direction, so you read what the actors read when rehearsing for performance. As the play is a full production, we’ll be sharing the script in blocks. We hope you enjoy!


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tudents line up for inspection. They are uniformed, clean, well-behaved and very respectful to the teacher, Miss Curious. Miss Curious walks around the students with her hands clasped behind her back. She inspects their hair, nails, uniform and shoes. She takes a couple of whiffs at the boys’ necks to make sure they have not been smoking anything. Each student stands erect as she makes her round. Everything is fine until she gets to Bogo Locket whose hair is in locks. Miss Curious, the teacher, tries to maintain the Queen’s English, however, she is constantly drawn to her roots, patois. As a result, she is in and out of her dialect. Miss Curious says: Miss Curious: Please take your seats quietly. Sit up, no slouching, feet on the floor underneath your desks. Today we will begin our profile of Sundiata one of ancient Mali’s most powerful leaders. He became King despite his physical disability. He had one leg shorter than the other, but he had a powerful mother who taught him how to achieve greatness. (She walks around the class as she speaks). Then she addresses Bogo, how come your hair still looks like this? (she feels it.) Did you give your Granny the letter from Mr. Foolie? I made it a point of duty to draw your attention to the problem. As I was saying, Mr. Foolie is not joking when im she “no locks.” No Rasta man ici. (She points to the floor). Mr. Foolie wants a foreign-type school in Kingston. He says when you all graduate from this school, you all must be clean-cut and shaven, collar and tie, attaché case, ready to represent Jamaica at Harvard, or any other part of the world. Get your exercise books out and continue working on your history project. She turns to address another student who had been trying to get her attention. In the meantime, Bogo mimics the teacher. (Confides in his friend O’Neil) No locks! Serious ting dat man. Mih nah cut dese precious locks to please no man. Even Wall Streets must respect Jah locks. Mih nah conform. Rasta Man must get nuff respect. Miss Curious turns around and addresses Bogo. When can Mr. Foolie expect a visit from your Granny? Bogo:

She soon come ma’am. Mih Granny have nuff nuff pain. She bawl last night.

Miss Curious: You mean to say, “My Granny had a lot of pain last night.” Bogo:

Yes ma’am.

Suddenly a knock is heard at the door. Granny enters. She is properly dressed in a light blue dress that has a flair skirt. She wears a straw hat, sling-back white sandals, white hand bag and accessories to match. Granny is not a school educated woman, however, she is proud and considers herself wise. She moves from topic to topic as she pleases. She does not have time to organize her thoughts. She has no time for such educated trivialities. She goes straight to Miss Curious’ desk and is given a seat. Granny:

Lawd, mih have nuff nuff pain. Howdy ma’am. Well, mih come. Mih wake fih 4 o’clock inna dih mawnin, long before cock ah crow an mih get ready. Mih look arite?

Before the teacher could comment, Granny continues. Well me ah mek one ting right. Mih can do no new matts. Mih can chat dih new henglish you ah teach dih pickney dem but me can hole mih own when mih feel like. You undastan how me ah talk, an weh mih bwoy Bogo deh? Miss Curious:

Yes man, I fully understand. Bogo (over the loud speaker), please come to my desk.

Bogo comes over and sits next to her at the table. As Miss Curious opens her mouth to speak, Granny speaks, interrupting the teachers speech. Granny:

Mih even miss dih damn bus dis mawnin. Excuse mih language yuh hear sah. Dih bus bad an mih feel tired now man. (Granny yawns almost in the same breath, she adds) ah wapm to Bogo now? In nah do weh Mr. Foolie tell him fih do? (Bogo didn’t give Granny the letter, so all she knows is that Mr. Foolie wants to see her.) Him ave no mannas. Mih ah try so hard fih look afta him since him madda ah farrin. Mih try, mih try, mih try; Lawd sah mih try. But him nah lissen. Bogo! Mih feel fih box him rass.



Granny stands up to give Bogo a backhand. Bogo ducks out of the way. Granny feels a sharp pain in her knee and stumbles as if she’s about to fall. Bogo reaches out to prevent her from falling. She holds her hip and sits back down in her chair. Granny:

Lawd sah, mih nah ave energy fih dis yah pickney.

She appears to faint. She sprawls out on the chair, her head hanging backward, her mouth open. EVERYBODY IS EXCITED. Mr. Foolie hears the commotion from the hallway and rushes in. Miss Curious takes off Granny’s hat and begins to fan her. Bogo and O’Neil help Miss Curious to move Granny to a small cot. Mr. Foollie:

Lord have his mercy on my soul! What on God’s earth is going on in here? Why all the carousing? (He shouts). Miss Curious, would you like to tell me what is going on in my school?

Mr. Foollie:

Miss Curious: Not a pink bottle, the pink smelling salts! If you can’t find the smelling salts you will have to give Mrs. Grundge mouth to mouth (Miss Curious says this smiling to herself). Granny heard what Miss Curious said to Mr. Foolie and was not about to open her eyes. One could just imagine Granny’s thoughts: mouth to mouth, by Mr. Foolie? ‘Mih like dat’ she would say. She controls her breathing as much as possible and takes quick breaths when Miss Curious isn’t watching. Miss Curious became suspicious at one point. She thought that she heard Granny breathing, but Granny was far to be clever to be caught….

Miss Curious turns to Mr. Foolie and stares at him for a moment. The expression on her face is one of sarcasm, however she does not reply to his boorishness. She is concerned with the matter at hand. She continues to fan Granny and replies to Mr. Foolie in the Queen’s English. Miss Curious:

Mrs. Grudge had a fainting spell os sorts. She tried to discipline Bogo and she stumbled and almost fell. Bogo himself had to hold her up (Miss Curious demonstrates. She suddenly bursts into patois). Mih juss can revive har all mih try. All mih see is two big white eye ball ah roll back innar head, an she ah hole har heart, and har body ah gone limp. Mih did tink seh it was har knee but then … lawd, dih poor ting.

As Miss Curious pauses in thought, Mr. Foolie grabs the hat from her hand. She looks at him antagonistically from the corner of her eye, her nostrils flaring. Mr. Foolie begins fanning Mrs. Grudge vigorously. Granny in the meantime is faking the whole thing and is enjoying the attention. Miss Curious waits for the appropriate time and wrestles the hat from Mr. Foolie’s hand. While they fight for the hat, Granny lifts her head and winks at the students, then quickly puts her head down again before she could be found out. Miss Curious gets the hat then orders Mr. Foolie to get some smelling salts. Miss Curious: Get some smelling salts. Quick Mr.Foolie. Look through my desk drawers, it’s in a pink bottle.

Smelling salts, smelling salts, smelling salts (searching frantically). Pink bottle. Where is the bottle of smelling salts?



SEPTEMBER 2011 | NO. 003 CEO & EDITOR-IN-CHIEF VP & CHIEF CREATIVE OFFICER PUBLISHER ASSOCIATE PUBLISHER

NATASHA VON CASTLE DOMINIQUE RAPHAEL KEVIN SMALLS PAIGE HARRIS

EDITORIAL MANAGING & LIFESTYLE EDITOR ALLIE MASON FEATURES EDITOR SAIDAH GOMEZ MUSIC EDITOR JILL MAHONEY NEWS EDITOR GLORIA GOMEZ FASHION EDITOR KAYLA WATKIS TECHNOLOGY EDITOR KEMARIO LINDO COPY EDITOR XAVIER RAPHAEL SENIOR WRITER STARLETTAH BROWN CONTRIBUTING WRITERS ZAKADA MILTON, WILLIAM HILLS, OLIVIA LEWIS, NATHANAEL SANTOS INTERNS ALICIA KEMP, MELISSA MCINTYRE, JONATHAN NEWTON ART PHOTO DIRECTOR PHOTO RESEARCHER ART ASSISTANT CONTRIBUTING PHOTOGRAPHER RETOUCHER

REBECCA SLATE KIMBERLEY DALY JAMALL THOMPSON RON NELSON JEROME MABINI

ADVERTISING ADVERTISING & PROMOTIONS MANAGER KERON KHAN ADVERTISING ASSISTANTS CHRISTINE HALL, TERRY MAGLOIRE CIRCULATION CIRCULATION/MARKETING DIRECTOR RICHARD NEILSON SINGLE COPY SALES MANAGER NIGEL COLLINS “L3” (ISSIN 1020-2000) is published monthly (Jan, Feb, Mar, Apr, May, June, July, Aug, Sept, Oct, Nov, Dec) by L3 Group of Companies, 123 blank street, Scarborough, ON L1R2H2. Reproduction without permission is prohibited. Copyright © 2011. Title “L3” registered CAN Patent and Trademark Office. Printed in Canada. MANUSCRIPTS AND ART: The Publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or negatives. SUBSCRIPTION INQUIRIES (CAN) 1-289-217-2800 or l3magazine@hotmail.com. SUBSCRIPTION RATES and Possessions: 14.95 CAD/Year plus applicable taxes. SUBSCRIPTION PROBLEMS call 1-289-217-2800 or email l3magazine@hotmail.com.


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WELCOME LETTER FROM THE EDITOR

LETTER FROM THE EDITOR September! There is something special about this month. It’s a month of transition. Kids are going back to school, parents become more involved with work, and the earth prepares for the coming winter. The leaves change, and the air becomes a little cooler. New projects usually begin and we move with the overall feeling of ‘newness.’ I’m saddened this September, and I’m happy at the same time. I’m saddened because the Reggae, R&B and Political arenas experienced great loss. Joel Chin from VP Records was gunned down in front of his home, Dancehall Queen Destiny lost her battle with cancer as did Nickolas Ashford from the award winning group Ashford and Simpson, and opposition leader Jack Layton from the NDP party in Canada died from cancer too. Joel, Destiny, Nikolas and Jack were huge in terms of the role they played in their respective industry, and huge in terms of the role they played in their families. No one saw their end coming which is why the impact hit as hard as it did. I’m happy on the other hand because of the people we met while putting together this edition of the magazine. We have our newest editor, Allie, who oversees the Life section of the Magazine, and who contributes the Alternative Beat which is a quick snapshot of Alternative music you must listen to and support. Allie brings a wealth of experience in the genre, as well as all things Lifestyle related. This aspect of the Magazine is developing so you’ll see its gradual growth. We invite you to tweet with AllieTwitter @L3Lifestyle. We met Shakira Martin who is Miss Jamaica Universe. Despite having the deadly disease Sickle Cell Anemia, this Miss Universe contender gets up every day and approaches life without thought to her disease, but rather her goal of spreading awareness for the disease. Big difference. We also met Jessica Rich who is paving her path as a VH1 Reality TV starlet whose ambitions run in acting, fashion and all things creative. Jessica battles peoples assumptions of who she is as opposed to working with people who know who she is which can be frustrating at times. Sometimes what you see on Reality TV is not what is. Lastly, we sit down with Eric Blagrove who owns and runs the Montreal International Reggae Festival. He is humble, he is brave and he is the perfect example of a man operating by faith. He often said throughout our interview, ‘God is everything.’ What you might be impressed with is how Eric determines which artists are going to perform on the festival stage. It has nothing to do with how many ‘hit’ songs you have, or how many ‘likes’ you have one Facebook, or even the amount of followers you have on Twitter. Eric has a formula, which he shares, and may surprise you! In addition to our ‘headliners’ we also look at new music from Young Veterans from Jamaica, R&B artist Chris Walker, a new album from Taddy P, and so much more. Before I go, I would just like to say again that I am thankful to you for reading the magazine. We had 26,000 people enjoy the August issue, and the feedback has been insane in a good way. Many of you have contacted me on Facebook (I’m sorry I’m not more active), to say you like what I’m doing so let me say it’s not just me! It’s Dominique and I. We are L3 Magazine! We love the path that we’re on. It’s not easy (though people criticize us for making it look easy!), but we love what we do, and the opportunities that it brings. We constantly think about you – the reader.

Natasha Von Castle


DANCEHALL QUEEN DESTINY

Gone but not Forgotten JACK LAYTON

JOEL CHIN

ASHFORD SIMPSON


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EXPERIENCE “ THE iOCTANE SHOW” AT THE KOOL HAUS COURTESY OF RON NELSON!



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YES WE CANNES

JET INTO CANNES TO SOAK UP THE SUN, GLITZ AND GLAMOUR OF THE FRENCH RIVIERA’S PRIZED JEWEL

CONTRIBUTED BY AERIN ROSE | KANOO WORLD TRAVELLER

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or ten days of the year, the lenses of the paparazzi are trained on the stylish, seaside city of cannes as it hosts its annual film festival. for that short spell as the glitterati take over the town, you’ll be hard pushed to find an available hotel room anywhere within a mile of the city’s famous promenade – and if you did, your stay would cause considerable damage to your credit card – but come here outside of that silly season (May) and you’ll find a city that doesn’t need Hollywood razzmatazz to boost its charms. a jewel of the french riviera, cannes is a playground for the rich and famous and their transport of choice, the outsized yacht, is more visible than the car. They come here for the sea and sun, old-school opulent hotels, brilliant boutiques and, if you eschew those on the waterfront, great restaurants - the best of which can be found either side of steep streets in the city’s old town.

✓ CANNES MUST-DOS ✪A simple stroll down the beautiful Boulevard Le Croisette (1) grants you an opportunity to walk the length of a seafront lined by restaurants, designer stores, super yachts and the odd Ferrari, capturing Cannes in a nutshell. ✪Though most of the seafront hotels offer their own stretch of private beach, you will pay extra for the privilege of sitting on it, hotel guest or not. If that rankles with you, there’s always the public beach (2) further on down the coastline where you can soak up the same sun, albeit without a lounger and waiter service.

✪Take a boat over to neighbouring island Saint-Marguerite, a tiny forested atoll where the mysterious ‘Man in the Iron Mask’ was imprisoned. The island is now home to a museum, which displays a few fascinating Roman artifacts recovered from sunken ships in the area. ✪Another nearby island, Saint-Honorat, is a great place to spend an afternoon walking amidst ruins, gardens and an old stone fortress. There’s a great restaurant here too that’s perfect for lunch. Head to Le Suquet (3), the city’s old town, where you’ll find medieval buildings and


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D E S T I N AT I O N N E X T

Opposite page: Cannes harbour. This page from below: Zplage; Room at InterContinental Carlton Cannes; exterior of Intercontinental Carlton Cannes.

Images: Shutterstock, Photolibrary, IHG, www.leadinghotelsoftheworld.com.

MEAT MARKET everyday but Monday cannes hosts a fantastic foodMmarket where locals farmers and artisans sell their wares. if you love french food, you’ll adore the offerings here. LITTLE SISTER cannes is known as the sister city of Beverly Hills because of its celebrity crowd. steep, winding walkways that come alive at night with street performers. This is also a great place to eat – restaurants stand cheek by jowl and most are excellent. Take a post-dinner stroll to the top of the hill and you’ll be rewarded with a stunning view over the starlit bay. ✪If you don’t want to blow a small fortune in one of the city’s countless designer boutiques, check out the great flea market (4) which is held every Saturday aside the city’s old port. Flowers are also sold here and the scent that fills the air on a sunny morning makes it a great place to browse. “ WHERE TO STAY Hotel Majestic Barriere (5) Boulevard de la Croisette www.lucienbarriere.com If you want to make like a celebrity and sample a slice of the high life Cannes is famous for, be sure to book a suite here. You’ll overlook the sea and the palm tree-lined boulevard

below, and enjoy in-house comforts that include a private beach and the soon-to-open La Petite Maison de Nicole, a branch of the famous – and mighty fine - Nice eatery. Rooms from $300. InterContinental Carlton Cannes (6) Boulevard de la Croisette www.ichotelsgroup.com There are few more beautiful buildings along the French Riviera than that which houses this plush hotel. In fact, it has been registered as a ‘historical monument’ and is a muchtreasured landmark, resplendent

on the edge of the ocean. Here, as a means of celebrating the city’s Film Festival, suites are named after famous names from the silver screen. Rooms from $195. ” WHERE TO EAT Zplage (7) www.hotel-martinez.com Martinez Hotel Boulevard de la Croisette Set on a private beach, this is the place to be seen in Cannes, so don’t be surprised to see a celebrity or two at the tables next to you. Given its ocean-side location, it’s a fantastic place

to enjoy a spot of lunch and if you’re in the mood to sample fresh catches from the sea, try the outstanding sushi. Mains from $32. Le Manoir (8) www.lemanoircannes.fr 4 Rue Saint-Antione, Quartier Le Suquet You won’t go far wrong wherever you choose to dine on Rue Saint-Antione with all of the restaurants here offering good value set menus and great food in cosy surrounds. But it would be rude not to sample somewhere French. Set 3-course menus from $45.


CONCIERGE |AUSTRALIA

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SUITE DREAMS SUITE DREAMS PRETTY BEACH HO USE,BRIS

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PRETTY BEACH HOUSE, BRISBANE AUSTRALIA

PRETTY BEACH HOUSE

Head 100 lom etersnort h ofSydney on the Bouddi nsulaPeninsula and you’lldi scover thisador able guest perched on t he escar pme nt on the Head 100kikilometers north of Sydney on thePeni Bouddi and you’ll discover this house adorable guest house perched above t he apt l yname d Pr et t y Beach and s ur r ounded by t he l eaf y Bouddi Nat i onal Par k. Thi s al l -i n cl usi v e r et r eat pl ays host t o j ust thrretreat ee one-plays escarpment above the aptly-named Pretty Beach and surrounded by the leafy Bouddi National Park. This all-inclusive bedr oom pavi l i ons ( w hic h s har e a s even acr e gar den bet w een t hem ) , and ar e sw eet l y dubbed Tr eet ops, Bayvi ew and Hi deaw ay. Take your host to just three onebedroom pavilions (which share a seven acre garden between them), and are sweetly dubbed Treetops, pick ofthe charming trio and,after aday’sexploration ofthe w ilderness,retreatto interi orsm ade from sandstone and recycled tim bers,relax Bayview and Hideaway. Take your pick of the charming trio and, after a day’s exploration of the wilderness, retreat to interiors in vintage leathertub chairs,nestle by aomb c ustion log fireplace orgaze atsparkling c ostalvistasand distinctive eucalyptustrees.The best made from sandstone and recycled timbers, relax in vintage leather tub chairs, nestle by a combustion log fireplace or gaze at feature ofall,though,hasto be the room s’naturalw ooden decksw hich c om e o cm plete w it h aheated plunge pooland protruding treesthat sparkling costal vistas and distinctive eucalyptus trees. The best feature of all, though, has to be the rooms’ natural wooden decks appearto m agically sproutfrom the c onker-brow n deck. prettybeachhouse.com which come complete with a heated plunge pool and protruding trees that appear to magically sprout from the conker-brown deck. prettybeachhouse.com 72 Kanoo W orld TravellerAugust 011 2

Im age:Pretty Beach House

KANOO WORLD TRAVELLER AUGUST 2011



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CASE FILES

IRIE ROCK

JAMAICA’S NATURAL BODY CARE HEIKE WOLLENWEBER

Many times lessons learned in childhood can last a person a lifetime. This is what happened to Irie Rock’s founder Racquell Brown while growing up in the parish of Trelawney. Surrounded by fruit trees and herbs, Racquell often spent her days with her grandmother completely enchanted by the various aromas lingering in the air. This was how her love for all things natural began and more importantly it was from this love of nature that Irie Rock was born. Irie Rock officially started production a little more than three years ago however the concept and legwork for the brand has been place many years before that. “I was working as a chartered marketer in the UK,” Racquell explains. “Where, because of my sensitive skin, I started to make natural products which would help my skin. When I came back home (to Jamaica) I just continued to make products for both myself and a few others.” While working at Jamaica Standard Products, Racquell cultivated dreams of creating a brand of her own. It just so happened, that she would get her opportunity as the company begun taking redundancy action in order to balance their books. Fortunately, Racquell had a whole year to prepare for that eventuality. “After the first wave of redundancies, I took my whole 2 week vacation and acquired my first set of customers. Literally a year after, I was let go which was good for me as it gave me an opportunity to finally focus my marketing talents on my own business.” In fact only a month after, Irie Rock gained its first significant client with the Super Clubs Group.

Since then Irie Rock’s spa clientele has expanded to include Rosehall Resort and Spa, Grand Bahia Principle Spa, and Renova Spa among others. In addition, Irie Rock has now personalized the spa experience with the release of a retail line with a view to service both the local consumer and tourists alike. Stores island-wide such as Monarch Pharmacy, Chukka Caribbean, Things Jamaican and Fontana Pharmacy all carries the retail brand and with more stores lining up, Racquell is understandably pleased. “People exposed to the brand have been extremely loyal to Irie Rock. For any business person, to see that it is uplifting because it means your product is really leaving a mark.” She says with a smile. Irie Rock has plans to release a corporate/hospitality line complete with hand sanitizers, hand washes and lotions in the near future. “I, literally, plan to have Irie Rock in every bathroom across the island. That is my goal then after that I move on to a next country.” Racquell states defiantly. Not bad for a company that has its origins in the back of a small garden in Trelawney. Irie Rock’s retail line include: Irie Body Butter, Jammin Body/Massage Oil, Yaad Body Scrub, Fi Real Body Splash and Yea’man Body Wash. The natural scents featured by Irie Rock so far are: Mango Walk, Coconut Sensation, Papaya Path, Citrus Fields, Coffee Delight, Vanilla Bliss, Pineapple Express, Jamaican Coca Butter, Pink Grapefruit, Watermelon Fresh and Passion (I Dare You) proceeds from which are donated to a different charity each year.


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CI NA VR EE SE TRI NA GD V I C E

NETWORKING YOUR WAY TO A JOB BRANDON MILLER

Your past doesn’t specifically mean school contacts. I gravitated towards university friends because most of them lived in Toronto. When you move to a new city, you should think CAREER ADVICE BEGINNER’S GUIDE TO INVESTING about anybody you might know who lives there. Do you have When I set off for graduate school, I wasn’t thinking much any old coworkers who made the move before you? Have you about networking. Nobody had ever talked to me about its ever been a part of a professional association or a social club? importance and it just wasn’t on my radar. I still held the What about a fraternity or sorority? It never hurts to e-mail belief that it was what you know and not who you know, when people, remind them of how awesome you are, and then ask to meet for coffee. in reality, it’s a little of both. Having a network of contacts is important for many reasons, some of them designed to further your career and others to support it. Professionals in your field can serve as motivators, advice-givers, and role models. They are also a great source of information, especially when it comes to job leads. Depending on the seniority of your contact, they might even be in a hiring position themselves. That’s always handy. Developing a network of contacts isn’t easy and doesn’t happen overnight. And to get to an ideal place, you sometimes have to exploit any avenue possible to get an “in.” Or whatever scrap of an “in” you can find. Here are two easy tips for finding professional contacts. Dig up your past I moved to Toronto in October of 2008, right in the middle of the recession, after having studied in Upstate New York and interning in New York City. I had kept in contact with very few people from undergrad, despite it having only been a year and a half since graduation. So while I didn’t have to dig far into my past, I certainly had to reestablish relationships that had fallen by the wayside.

Who do your people know? By “your people,” I mean your family and close friends. You know, the people who you don’t have to convince to help your career because they are already committed to aiding you in any way possible. Have your parents call their friends, your siblings message their online lists, and your friends e-mail their own networks. You might turn up nothing, but you might also turn up a slew of new contacts. Shortly after arriving in Toronto, I took work as a barista at Starbucks. I kept job hunting for something in my field, but the economic downturn meant competition was fierce and jobs were few. I was dejected, but continued to ask anybody I could for help. My then-brother-in-law’s sister happened to work in an editorial role, assigned me an article, and the rest is history. I wrote a great piece, got assigned a bunch more, and added numerous people to my network. Moving to a new city is tough in so many ways and developing a professional network is only one of many concerns. But changing your location can also be a wonderful kick in the pants for a stalled career. Keep an open mind, talk to new people, and invest in a good Smartphone.


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THE ‘WRAP UP’ LADY MYSTERIA

SEX ADVICE GUIDE TO INVESTING BEGINNER’S “I Practice Safe Sex” is a nonprofit organization that was created to serve as a voice for STD’s. STD’s and Safe Sex is still a touchy topic in most communities, households and colleges, but especially in the social party scenes marriages and long term relationships. “I Practice Safe Sex” provides knowledge on practicing safe sex no matter what situation one may be in, and still enjoy the pleasure of sexual relations. Instead of giving long lectures of abstinence and why safe sex is important, the organization asks one question: “I Practice Safe Sex Do You?” Most people would say practice abstinence, be faithful in your relationship/marriage or treasure and you’ll be fine. The reality is, that during the most heated moments all the things you should or would do becomes unheard of. It’s time to stop preaching on what’s right and time to preach about ‘doing you safely.’

To achieve the goal of promoting safety, the “I Practice Safe Sex” campaign will form partnerships with local Night Clubs, Social Venues, Adult Entertainment Venue Colleges and Community Events to pass out items that leads to protection. Initially, the campaign will run in the U.S. with plans to go international. The “I Practice Safe Sex” campaign is one that is in direct response to people who want to take the next step; the massive number of people looking for fun or to be plain and simple, looking for sex. The goal of the campaign is to make sure these people listen to their sub-conscious and wrap it up. For more information on this campaign, visit: www.ipracticesafesex.org



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TI NH VE E AS LT TI EN RG N A T I V E B E A T

THE ALTERNATIVE BEAT ALLIE MASON

FEIST

“HOW COME YOU NEVER GO THERE”

This Canadian folk sweetheart has done it once again. Her latest single combines her signature romantically airy voice with equally heartfelt lyrics.

DEER TICK “MISS K”

The first single from Lafayette, Louisiana band’s first full length album (In Light) brings heavy pop melodies and super high-energy electronics, mixed in with some Calypso and jam band riffs for good measure.

MATT & KIM, HERCULES & ANDREW WK LOVE AFFAIR COME FT. SOULABOY “ANSWERS IN DREAMS” “I’M A GONER”

An unexpected collaboration between pop-electro duo Matt and Kim, rap superstar Soulja Boy, and party rocker Andrew W. K. has birthed a new upbeat anthem about seizing the day.

If you’ve been wondering where Disco went, then look no further – it’s re-emerged from its cocoon with the same soul but a slightly more melancholy exterior for HL&A’s second album, Blue Songs, released earlier this year.

GIVERS

“UP, UP, UP”

As is with many country and blues songs, this indie band’s new single embodies their hybrid musical approach to storytelling and young love.






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W H AT W E C A N ’ T L I V E W I T H O U T

SONY ALPHA NEX-C3 WILLIAM HILLS

O

The whole “prosumer” trend is in full bloom now, with every manufacturer under the sun cramming bigger and better sensors into smaller, more user-friendly cameras. However, Sony’s NEX-C3 is one of the few that packs a fully legit, DSLR-sized APS-C sensor in its bite-sized frame, which results in markedly superior photos to the rest of

its class. It also comes with such grownup goodies as a tilting 3-inch display, and a growing range of interchangeable lenses and attachments. If you want to capture pro-grade images without lugging around the whole Bill Cunningham kit and caboodle, this is your ticket. $650, available at sony.com


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GADGETS

GEAR UP!

BACK TO SCHOOL MUST-HAVES KEMARIO LINDO

MACBOOK AIR

$999 | apple.com This notebook is thin and light enough to carry with you everywhere you go, and just as powerful! It’s more than up to the task to outlast the unexpected this school year.

IPOD NANO

$149 | apple.com It’s smaller and lighter than ever and the built-in clip keeps your music moving with you class-to-class.

NIKON D5100

$770 | nikon.com Packed with advanced technology, yet simple and flexible to use, you’ll love getting your homework done for that photography or journalism class.

LIVE SCRIBE PULSE SMART PEN

livescribe.com Professors talk fast. Students zone out. No problem. This pen records everything you hear and write so you’ll never miss a word!

HANNSPAD

hannspree.com Wanting to keep the little one occupied during evening grocery shopping? Hannspad is user-friendly and excellent for kids to play games.


SAMSUNG TV $1878 has outstanding overall picture quality, with excellent black-level performance, and the most accurate color of any TV we’ve ever reviewed. Keep yourself entertained this year!

NINTENDO 3DS

$170 | nintendo.com Experience incredible gameplay featuring real 3D graphics, with no need for special glasses. Nintendo 3DS is a breakthrough in portable entertainment, a truly cutting-edge piece of hardware.

NOOK PAD

$249 Barnes & Noble’s Nook Color is a very capable color touch-screen e-book reader that offers much of the functionality of an Android tablet for half the price of an iPad.

PLAYSTATION 3

$340 | playstation.com With a smaller design, more energyefficient operation, lower price tag, and built-in Blu-ray and multimedia capabilities, the PS3 Slim delivers a compelling package for an affordable price.

SONY MICRO HI-FI SHELF SYSTEM

$129 | store.sony.com Don’t be fooled by its small size. This powerful micro hi-fi shelf system lets you share the music from your iPod® music player, burned CDs or your favorite radio stations.

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+44 (0)20 7730 1234 harrods.com


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YOLANDA ADAMS COLLECTION CONTRIBUTED

Yolanda Adams Collection features a large selection of designer knits produced from the finest known yarn in America. “Our unique yarn, combined with superior craftsmanship and exceptional design, results in a truly special collection of knits” said a company representative. Yolanda Adams Collection was founded to satisfy an unmet need in the fashion market – to generate silhouettes that are both flattering and wearable for the petite, plus size, and taller woman, while blending femininity with elegance. “There’s a market out there for taller women; there’s a market out there for ample beauty-bodied women,” Adams said of the target demographic of her line. “And when you cater to them, they come back and give you ideas. We’re just trying to put a twist on the things that are there already. We didn’t need to reinvent the wheel – we’ll just improve it.” Yolanda Adams Collection offers a designer collection for the distinguished woman. Created with versatility and coordination in mind, Yolanda Adams Collection offers today’s busy woman opportunities for wardrobe building from season to season. The collections’ styles range from “Timeless Classic” to “Sophisticated Elegance,” with separates and ensembles for all occasions: from sportswear to suits, from business apparel to holiday wear. Yolanda Adams Collection’s own design team interprets the best of worldwide trends to create a line that rivals the most well-known designer knits in America. Yolanda Adams Collection’s exclusive yarn is the foundation of the collection. They are the absolute finest fibers available in America. Light in weight and sublime to the touch, our quality

is matched only by our design and craftsmanship, with methods faithful to the tradition of old-world pattern-making. The Yolanda Adams Collection represents a significant value. Though designed to compare in quality and style with fashions found in the finest designer specialty stores, prices are substantially lower. You will want to be the first to have this effortless, distinct, and unforgettable brand from Yolanda Adams in your closets. Yolanda Adams will debut her first women’s fashion collection with a nationwide tour starting in August 2011. Yolanda Adams and friends will host an invitation only three day event offering guests a unique and luxurious personal shopping experience. On opening night, guests will exclusively preview the full Yolanda Adams collection during a three hour reception and presentation. The two days following, guests who have registered for an appointment will meet one on one with a Yolanda Adams fashion consultant. During each woman’s appointment, fit, style and color choice will be recommended and orders can be placed. Two years of free alterations are also provided for each customer. This enjoyable and relaxing way to shop is not only convenient but also personalized, ensuring every woman leaves confident and happy about their purchase. Yolanda Adams consultants take pride in their effort to help women find the perfect outfit or wardrobe. For more information on these events or to find out if the Yolanda Adams Collection is coming to a city near you, please visit www.yolandaadamscollection.com



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GUINNESS TAKES 12 SOUNDS ON A JOURNEY OF GREATNESS SOUND CLASH COMPETITION GETS NEW REALITY TV SHOW FORMAT ON TVJ ALISON MOSS-SOLOMON

Sound system greatness returns to national TV in Jamaica with the Guinness Sounds of Greatness reality show on TVJ, starting September 3 at 9:30 pm. The sound clash competition will chronicle the journey of 12 sounds as they vie for the enviable title of Guinness Sounds of Greatness Champion as well as $1 million and top prizes from internationally renowned DJ equipment producers Serato. The new format of the TV show will not only capture the explosive series of clashes between some of Jamaica’s most popular and renowned sound systems, but the build up and prepping that goes into getting ready for a sound clash. Guinness Sounds of Greatness, which began in 2008 as an island wide road show promoting the art of sound clash, now celebrates its third season. The made-for-TV series, directed by Jay Will, promises to bring all the excitement, controversy and showmanship that dancehall culture is known for to a national TV audience. Some of Jamaica’s top sounds who have signed up for this battle of the sounds, and the list is impressive, are Black Blunt, Coppershot, Bredda Hype, Area Code 876, Crazy Chris, Rich Squad, Boom Boom and Maestro in the Hot Shot category. Body Guard, Ricky Trooper, Black Kat and Silverhawk have lined up to defend the veterans’ honour. In the end, one Hot Shot sound will get a chance to go up against a Veteran sound and either be overcome by experience or persevere against the odds.

Each Saturday night for 11 weeks, two sound systems will have to bring their best or go home in what is expected to be an intense fight of wit, song selection, dub plates and specials. The clashes will be divided into four rounds with eight Hot Shots sounds squaring off against each other in the first round. Brand Manager for Guinness, Gary Dixon, says the competition is a good fit for Guinness: “Guinness has always been committed to Jamaican culture and dancehall so it’s only natural that we would pioneer a show like this and bring it to a national audience. The strength of character, innovation and talent exhibited in this art form exemplifies what Guinness represents and it is important that it is preserved and promoted in a positive way.” Reigning champion Bass Odyssey will not defend its title as the show clashes with its overseas tour. That means it’s an open field and recording studios all over Jamaica have been busy helping competing selectors secure ammunition for what is expected to be an all out musical war on TVJ. Tune in to TVJ every Saturday night at 9:30 p.m. beginning on September 3 to find out which sound has what it takes to be a Guinness Sound of Greatness and walk away with more than $1 million in cash and prizes at the grand final on Saturday November 12.


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The first installment of the Africa Fashion Week London was held on the 5th and 6th of August 2011 at the Bishops Hall in the east end of London. The groundbreaking event was organised by the CEO and founder Ms Ronke Ademiluyi to showcase African fabrics, fashion, designers and their collections for the first time like never before in the UK. The two day event witnessed 54 designers from all over Africa showcasing their collections on the runway. Congratulations to Ronke and crew!





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COUNTDOWN

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ON THE

PATEXX 2 “Mouth Ah Move” JESSE ROYAL 3 “Butterflies” 4 “AllJAHThisCURETime” CHRIS BROWN 5 “Look At Me Now” NICKI MINAJ 6 “Super Bass” R. KELLY 7 “Number One Hit”

BLACK ROB 1 “Celebration”

MILK 8 “Mih Nuh Ramp” BENJAI 9 “Wine To Dih Side” SHAGGY 10 “Sugar Cane” AMMOYE 11 “Music” KOLANJI 12 “ISIZZLA Love You”

FUZE 13 “Fly Pass Dem” KES THE BAND 14 “Wotless” CHRIS MONTAGUE 15 “Can We Talk” (Cover-Remix) COURTNEY JOHN 16 “Hey Jamaica” JLOGIX 17 “More Juice” KARDINAL OFFISHALL 18 “Ole Time Killin Pt. II” SEROCEE 19 “Oh Na Na”

(Joe Grime Rice & Peas Remix)

DENNIS BLAZE REMIX 20 ERIC B & RAKIM “Paid in Full”



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I N T E R N AT I O N A L A F FA I R S

TRIBE OF KINGS

Tribe of Kings is a reggae sound system contrived in San Diego, California. Established in 1997, Tribe of Kings has been hosting their own events, bringing the best in Roots and Culture Reggae and Dancheall to the people for over 10 years. Resident Members include DJ’s Unite, Peril, Jester, Rashi, Dash Eye, and Marcus Black. Since their inception, they have played across many countries along with big reggae artists such as The Original Wailers, Collie Buddz, Sister Nancy, Gregory Isaacs, Half Pint, Barrington Levy, Beres Hammond, Mikey Dread, Junior Reid, Abyssinians, Alborosie, Gappy Ranks, Mighty Diamonds, Ranking Joe, Shinehead, Carlton Livingston, Khari Kill, Million Styles, Midnight, and Eek-a-Mouse, as well as festivals like Bob Marley Day, and Sierra Nevada World Music Festival. Currently, Tribe of Kings hosts nightly events all over San Diego. Sunday being their biggest night, they have been hosting “Sunday Night Reggae” since 1998 and haven’t missed a week yet. Monday is Dub night at The Office hosted by Rashi. Thursdays the Tribe plays at both Harney Sushi locations (Old Town and Oceanside), a restaurant with a lounge vibe, where they host “Reggae and Rolls”. Sunday nights are the crown jewel of the week, as Tribe Of Kings hosts San Diego’s longest running weekly Reggae dance, going on 14 years strong. Currently located at U-31 in North Park, this dance has been held at various venues over the decade at places such as Bar Dynamite, and Martini Ranch. Expect nothing less than the best in Classic Roots, up to date Culture, and the latest Jump Up Dancehall all under the same roof. Along with being responsible for the city’s best Reggae clubs, Tribe of Kings also has their hands in broadcasting in a radio format. Having started with various internet radio stations, as well as local AM radio, they can now be found Thursdays from 2-4pm (pst) on the new jellyradio.com hosting The Royal Jelly Reggae Show. Connect with Tribe of Kings here: http://tribeofkings.wordpress.com/

CHAMPION SQUAD

Hailing from one of the most fast paced cities in the United States, Miami, Florida, Champion Squad is known for their remixes. The squad consists of Dj Reem, Hypa Snypa, T-bone, Aston Villa, Dre Hype, & Supa Ram. In 2001, the squad gained notoriety for their Dancehall / Hip Hop Mixed CD series called ‘Space Outta Earth.’ In 2002 they started the ‘Dehydration’ mix which was accepted internationally in a matter of a week. Since then, they’ve toured Italy, Amsterdam, Japan, the Bahamas, Antigua, Bermuda, Belize, Costa Rica and more. In August, the crew produced the ‘Champion Squad’ riddim which features Delly Ranx, Tony Matterhorn, Munga, Gappy Ranks, Teflon and more. If you’re an artist and you want your music included in their mixes, tweet with the sound @ChampionSquad. For bookings, contact Dwight at 1-754-204-5839!

INTERNATIONAL AFFAIRS DJs WE LOVE TO HEAR SPIN AND YOUR EARDRUMS WILL FALL IN LOVE TOO! OLIVA LEWIS


DJ Q

Born and raised in the Bed-Stuy section of Brooklyn, New York, Q remembers standing on milk crates trying to spin on techniques turntables! Q started with 2 old records which grew to playing for local parties, clubs and making mixed tapes. Known for his generosity, Q has performed extensively for the community by hosting events for schools, community housing authorities and the department of corrections. Currently, Q is the CEO / Station DJ for MMS World Wide Radio Network alongside Uncle D of the “Uncle D Morning Show,” and is a guest DJ for many radio stations including 97.9 FM Ohio. Showing exceptional support for artists from across the spectrum (independent to billboard), Q opened his own radio station, K Squad Radio, which includes his DJ crew Jay Blaze and DJ Reny Sparks. Playing music is DJ Q’s life; remixing and doing mash-ups is his game which incorporates a unique style of Pop, Hip Hop, Reggae, R&B and Soca. He loves music and people love to hear him play music. Q’s motto is ‘you name it, I’ll play it!’ Connect with Q on Twitter @djq_djqradio and http://soundcloud.com/dj-q

DJ ROB DINERO

After becoming the DJ/beat general for of the alternative progressive band Primitive Reason late 1990’s-2000’s, Dinero was able to begin his career as a producer by providing music for clients such as Tommy Hilfiger, Heineken, and MTV Network, just to name a few. In his very own “Chase Dinero Studios”, DJ Rob Dinero has recorded and produced music for various artists, such as Sean Paul, Tamia, DJ Irie, O’Neal McKnight, Pitbull, Red Fox, DJ Honda, Lord Tariq, Capleton and more. His studio is also the birth place of the many remixes he has done for artists such as Busta Rhymes, Black Eyed Peas, Katy Perry, Lady Gaga, Beyonce, Ron Browz, T-Pain, The Notorious B.I.G., Damien “JR Gong” Marley and the list goes on! Dinero’s recent productivity has been working with Japans very own DJ Honda, which means traveling back and forth from Japan to New York. Through Honda’s label DJ Honda Recordings, Dinero released the album “Reggae Sounds”. Recorded, produced, mixed and arranged, by Dinero, the album features top reggae artists such as Sean Paul, Capleton, Morgan Heritage, Spragga Benz, & Nadine Sutherland. Additional production credit includes working with O’Neal McKnight (producing, mixing and arranging) for the song entitled “Do The Snooki” which was inspired by the MTV’s Jersey Shore cast member. That production has been recognized by countless media outlets across the United States. The DJ also released the single “Burn It Up” & “Face Wasted” by Talentino that he produced, arranged and mixed as well. DJ Rob Dinero can also be heard on the nationally distributed cable network “Music Choice”. His one-hour live dj sets can be seen/heard numerous times a day on the “MC Mixtape” channel & “Musica Urbana” channel. Connect with Rob Dinero at http://djrobdinero.com/

LANCE O

Introduced to Reggae at the age of 10 by his uncle Robbie who worked with Peter Tosh on the launch of his solo career and debut album ‘Legalize It,” that song was the first Reggae song Lance-O ever heard. The impact of hearing that song stayed with the DJ to the point that when it came to a career decision, it had to be music – reggae music to be specific! Getting his start at the college UNC-Wilmington, Lance introduced Reggae to the station and eventually became the Program Director. This growth led to 10 years at WAVS 1170am in South Florida which cleared the way for expansion to include being a DJ and MC. After 10 years at WAVS, Lance went on to Power 96FM. He hosted the ever popular reggae program for 3 years and broke many a reggae records. He also helped establish careers for many artists like Sean Paul, Tanto Metro & Devonte, Mr Vegas, Beenie Man, Kevin Lyttle, Rupee, Sasha and many more. Lance-O was also part of the Link Up crew which was a 4 way radio link of simulcasts of Jamaica, Miami, New York and London. Lance-O also hosted the syndicated entertainment Reggae radio report called ‘Reggae Vibes’ which was on as many as 120 radio stations – before internet radio broadcasting! Today, Lance-O is a leading DJ, MC, Host, Promoter and Reggae Ambassador. He currently has 3 weekly parties, 1 bi-monthly and 2 monthly parties as well as 12 annual events he produces or is a part of in South Florida. Connect with Lance here: http://kulchashok.com/


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ON BLAST

MUSIC ON BLAST!

CEN’C LOVE FT. CAPLETON STAND FIRM

Since the introduction of Cen’C Love’s music, DJ’s, critics and journalists agree that there is no disputing the beauty of her voice, and the depth of her lyrics. Her unique fuse of Jazz and Reggae was demonstrated in her hit single “Casanova,” which put her in an elite class all her own. DJ’s and fans were smitten by this artists’ voice which led to considerable airplay, as well as numerous performances in the US, Europe and Jamaica. Cen’C Love releases her newest single, “Stand Firm” which features Capleton. Produced by Cen’C, Carl ‘One Blood’ Thomas and Sheldon ‘CalliBud’ Stewart for Cen’C’s label Lyvestone Music, the song acts as a call to all people’s who are going through hardships, and the call says ‘stand firm.’ Navigating the sometimes rocky road of life, people need encouragement and motivation, as well as need to hear that their fate and destiny rests in their own hands.

NATHANAEL SANTOS

That theme is delivered by Cen’C through the following lyrics: “when it’s said and done / you can’t put the blame on anyone / it’s your chance to take / your memory to make / you never really lose / stand firm through any storm / through any fire ooooh...” Musically, the composition bears cross over appeal. Reggae in roots, with a hint of jazz, fans will enjoy horns from the horn King himself, Mr. Dean Fraser. The song was recorded at the legendary Tuff Gong studios and features the industries finest musicians! Fans can preview the song at http://thefamousface.blogspot. com/2011/08/cenc-love-ft-capleton-stand-firm.html


Acoustic Reggae is the type of Reggae you play to bless a dance, make a statement on a CD, or set the tone for a segment on Radio. It is the type of music that just resonates with listeners - all ages, all backgrounds. Culture artist Bobby Tenna has just released a new chune called “Still Alive” which speaks to the will of the human spirit. Using the guitar and drum as his canvas, Bobby sings of a person’s determination to wake up and soldier through another day even though things are not or have not worked as planned. Bobby sings:

BOBBY TENNA STILL ALIVE OLIVIA LEWIS CONTRIBUTED

CHRIS WALKER ZONE

NATHANAEL SANTOS CONTRIBUTED

“Trodding this road / with this / heavy load / trying to find my way back home / battered and abused / but undefeated ... undefeated / the meditation of my heart / remains the same / Love and harmony from the start / I’ll never change / through the power of the night I keep getting stronger ... stronger / I’m still alive / still alive / holding my head up high / still alive / still alive / praises to the most high ...” Many of the people who hear this song are going through struggles. Some have been through situations that didn’t work out as planned, have been hurt by a loved one or maybe have lost their possessions due to fire or flood etc., and this song is for them. Bobby Tenna is for the people and by the people. Make sure you request his song from your favourite radio jock! Whether you call it the comfort zone, the love zone, or the ‘me’ zone, the Houston, Texas native, Chris Walker, takes you to that zone with his new album ‘Zone.’ Giving us 12 tracks of smooth R&B designed for lovers, Walkers vocals become a ribbon wrapped around a most beautiful gift box, and within the gift box is contained lyrics that come from a soul of pure love. As if understanding the most intimate happenings between lovers, Walker sings song such as “I Got That Love” (this song was on the Urban Top 30 charts earlier this year), “I Want You,” and “Off My Mind.” Absolute stand out songs are “If Only For One Night” which is Walkers rendition of the classic from Luther Vandross. To make sure this version stands out on the album, Chris gives it an intro which lyrically speaks to the female who is longing for a true man who knows how to romance a lady. Sweet! The musical arrangement is familiar to the original, yet unique so that a listener not familiar with the original would think this is a Chris Walker original. “Purity” is a mid tempo track with a bounce that can be remixed into a club banger and not lose the effect of Chris telling his lady that he loves her purity. “That’s What It Feels Like” is another stand out song for its raw emotional honesty. For R&B lovers complaining that there isn’t good music out there, Chris Walker changes that opinion with his album ‘Zone’. His combination of traditional and embrace of newer sounds makes his album a definite add to your collection, both physical and digital. Don’t say we didn’t tell you! Zone is Chris Walkers 4th album and follows up his debut release ‘First Time,’ sophomore album ‘Sincerely Yours’ and third album ‘I Know It’s Love.’


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KRISTOPHER DO WHATEVER LESLEY HAYES

He knew it was a hit from the first recording session but the success was unfathomable. After the release of this single in 2010, it has been doing well worldwide. Khristopher is elated at the recognition “Do Whatever” has been getting so far this year. The track was produced by André “DreTegs” Hawthorne and released on the Fifth Element Records label. The single, a catchy, uptempo Reggae track, can be found everywhere online. Just google “Khristopher Do Whatever” and see for yourself! Receiving major support from radio stations all over the world, including Mixx 96.1FM and STARZ 91.7FM in Miami, Buzy 103FM and Big City 101.3FM in Boston, Parti 91.3FM in New York and Internet radio stations like www.riddimstv.com and, many club DJs have gravitated to the single are showing it much love! The video for “Do Whatever” was shot on location in New York by Deus Beni Productions, with styling and make-up from Niki Chin Designs. The video has enjoyed rotation on KREM TV in Belize and CaribVision in Barbados while popular Jamaican program “Pree Dis” has premiered the video on an episode.

The video is clean and tasteful, with no shortage of beautiful women and dancing. It has been featured on www.rockwildaz. com and www.outaroad.com in Jamaica, www.yuhseeyou.com in Canada, www.hdpworld.net in Virginia and www.assaultmagazine.com in New York. Kristopher was even the “Artist of The Week” on www.hdpcharts.com. Khristopher is aiming for the pinnacle of success and is therefore appealing to all his fans to keep up the support. He is hoping to reach number 1 soon, with the help of those who believe in all that he does musically. “I appreciate everything that has been done for me. My team is everywhere putting in the work to make it all happen and without them, I wouldn’t be where I am now. Thanks to them and the fans as well as all the DJs and industry peeps for the strength. I will continue to put out good music for everyone. I am forever dedicated to the cause and indebted to you all. Give thanks,” says Khristopher in a statement showing his gratitude. Khristopher is presently in Jamaica doing some major promotions on his latest single “Search For You” produced by Platinum Kids Production on the Mixup Riddim.


LION

WE WINNING LESLEY HAYES

Canadian / Bahamian Hip Hop artiste Lion was born Vaughn Johnson in Edmonton, Canada. In early childhood he was introduced to music via his Bahamian father who sang in Church but young Vaughn did not take the music thing seriously until high school when he started to experiment with music and take popular hit songs and twist them around. Eventually Vaughn entered a talent show and won 3rd place and he decided to make music his career. When Vaughn lived in Nassau, Bahamas, where he spent part of his life, he also “received” his moniker “Lion”. Vaughn used to hang around with some Rastas and because of his light complexion they used to call him the “White Lion”. Lion stuck and it is Vaughn’s alias as an artiste because he likes what the lion symbolizes - leadership and fearlessness. Living in Edmonton, Canada again makes it sometimes a bit harder to make it as an international hip hop artiste. Radio stations and DJ’s are steadily showing the young artist support. Lion has been inspired by artistes such as The Lox, Busta Rhymes, Capleton and Beenie Man which partly accounts for his Hip Hop sound with a Caribbean edge.

Lion’s music is an expression in dialect; the beat of the songs at times incorporating Junkanoo. He also makes sure to collaborate with Bahamian artistes. Lion has released two successful hit songs with Sammi Starr, MDeez and So$a Man - “Swagga on High” and “We Winning”, the latter with an international music video. Lion also has released some other important collaborative work with US rap group Onyx, Canadian artiste Moka Only as well as multi-platinum Canadian group Swallow Members. Some other noteworthy single and video releases are “Doin’ It”, “Money Talks”, “$ Up” feat Kazh, Mad Child and Moka Only, “Trapperz” feat Benni E and “Blood Pressure”. Lion is set on a course of success and he never lets the business side of his career slide. He has established his company Lionheart Entertainment for event and music production as well as a new website, www.lionheartent.com , for info on the artiste, music, tour dates and merchandise. Lion also plans to release more music and also and album very soon and eventually, as he says, “sell a million records”.


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INSTRUMENTS OF WORSHIP GOSPEL REVIEW NATHANAEL SANTOS

CONTRIBUTED

TASHA T

ONLY A WOMAN KNOWS OLIVIA LEWIS

CONTRIBUTED

Instruments of Worship, also known as i-Worship and is a praise and worship team that performs with the aim of not just being different in sound, but leading people through a worship experience where they will find liberty and deliverance in Christ Jesus. Led by Ms. Delana “Dee Dee” Gray-Edwards, the team is on a mission to impact the earth for Christ as they encourage all to glorify, honor, praise, exalt, and please God in all circumstances. Providing a smooth, melodic, refreshing jazz sound combined with a touch of Rhythm and Blues, Alternative and even Reggae, this group walks a unique musical path in praise. The members of the unique worship team are from varying churches and backgrounds, yet share a common bond and belief that the Father requires worship from His creation. The music provided by “i-Worship” is based on inspiration of the Holy Spirit and the life experiences of the band members. Their mission / purpose is based on the scripture verse, Romans 6:13; Neither yield ye your members as instruments of unrighteousness unto sin, but yield ye yourselves unto God, as those that are alive from the dead and your members as instruments of righteousness unto God. “We believe that we are the instruments God has chosen to show forth His praise and to give Him, His due worship” said Dee Dee. i-Worship is based in Trinidad & Tobago and regularly performs at Sunday morning services, youth prayer services, and convention or concert’s for churches and organizations.

Men sometimes don’t understand the extent of issues women face just because we’re women. Issues such as raising children as single parents, being held back (the glass ceiling) because some men think we are not capable, or even not being paid as much as men though we do the same job. Canada’s Tasha T has addressed what it is to be a woman in her newest song “Only A Woman Knows” where she breaks down what it is to be a single Mother. More importantly, Tasha has a message for children which is ‘don’t bring your Mama shame.’ Dressed to a one drop riddim at 150 BPM, the melody is driven by an organ grind reminiscent of the grind women have to constantly be on when raising kids and balancing the demands of life. The guitar riff that slides leads us nicely into the punchline ‘only a woman knows....’ As for the vocals, Tasha T is at her peak. Sample the lyrics: “Mama alone with the struggle and the mouths to feed / Daddy hasn’t been around since he plant the seed / she drop out ah school can barely breathe / nobody around to help with her needs / still / she never give up / never quit the fight - yeah / stress and tears / morning noon and night - yeah / how do you raise the kids in such a position / Mama you must be a magician / cause only a woman knows the real meaning of pain / so don’t bring your Mama shame ...” Make sure you connect with Tasha T on Facebook: Facebook.com/Tasha T


Moving away just a little from their Dancehall and Reggae roots, the group Voicemail changes up the sound on their newest single “I Got Love.” Produced by The Titans, and released as the first single from their upcoming album called “Next Level,” the sound of the single suggests that the group wants to explore new ground, and perhaps attract new listeners. Using a Pop based backdrop, the song is a mans approach to a girl who has so much love to offer, and waits to hear what she wants to do with that love. We can imagine this song being a part of a scene for a television show in which the male contemplates ways in which to court his female counterpart. For our readers who are into the Pop / Alternative genres as well as Reggae and Dancehall, this song is the perfect bridge between the mix!

VOICEMAIL

Buy it on iTunes here!

I GOT LOVE OLIVIA LEWIS

CONTRIBUTED

TADDY P

GIMMIE DI BASS NATHANAEL SANTOS

CONTRIBUTED

Long time musician from Montego Bay, and industry recognized bass player Taddy P puts his bass guitar front and centre with his album ‘Gimme Dih Bass.’ Released on his own Bass In Yuh Face record label, Taddy recruits the finest Reggae and Dancehall vocal performers who not only perform, but compliment the albums objective which is to showcase the fine musician-ship as a bass player. Reading like a who’s who of the fraternity, artists such as Maxi Priest (“Too Busy”) stand out on the collaborative effort, as does the female prowess of Tanya Stephens for the song “Heart of Stone” and Beniton for the lead single “Gimme Dih Base.” For this single, Taddy P and Beniton give the youths an option to the a life of violence, and that alternative is music. Additional songs that have been ‘favourited’ include “Monday Morning Blues” featuring Bunny Rugs which is a mature look at some of the hardships faced by everyday people who have to face a Monday with bills to pay, rent due, and children who need back to school supplies. Speaking for the people of the ghetto, both Rugs voice and the pulse of Taddy’s bass guitar give the listener a sense of urgency related to the plight of the people. On the flipside, “Let’s Get It Started” features Shaggy, Rik Rok and Red Fox from the Ranch Entertainment label who take the party uptown with the ‘move your body’ track. This 15 track disk will be appreciated for the excellent work of the bass by Taddy P, and the artists who come together to compliment the instrument and the player who has made us move so much over the years! Additional artists include: Deesha, Chevaughn, Evin Lake, Deeyah, Mackie Conscious, somonie Kitson and Dean Stephens. For more information visit www.facebook.com/taddyp


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ON BLAST

RIDDIM REVIEW

TUN UP LOUD RIDDIM

With the Capleton, Fyah Man taking the lead, the Tun Up riddim produced by Young Veterans from Jamaica has all the ingredients to ensure that the Dancehall segment in a party, on a mixed CD or on the radio is turned up loud! Using an active beat and an addictive synthesizer sample, the riddim ranges in interest from spiritual protection with Terro 3000’s “Guide and Shield” to the do’s and don’ts of “Swag Responsibility” by Perfect, as well as the big chune “Tun Up” by Capleton! Constantly advocating for all that is right in the world, Capleton refocuses the youth by telling them to keep focused on the golden rule, and to not allow greedy and corrupt people to turn them into fools. What’s more, the veteran artist uses the popular Dancehall expression ‘tun up’ to tell the kids that the forces wanting them to follow a path of destruction has ‘tun up,’ meaning, it is very prominent and very strong.

Our hats go off to the Young Veterans camp who have put together an all star line up of artist performances which includes Munga, Macka Diamond, T.O.K., Al Third, Fanton Mojah, Shane O, Tuff Enuff, and Double Dose. With the way the riddim is so strong, Young Veterans might have to change their name to Old Veterans; their musical prowess is way too mature to be considered young! Additional Riddims that are L3 Selections for the Month: Danger in You Face Riddim – Xterminator Productions Longer Days Shorter Nights Riddim – Xterminator Productions Rich Boy Riddim (Soca) – Platta Productions


THIRD WORLD PATRIOTS

NATHANAEL SANTOS

CONTRIBUTED

Before you put the CD ‘Patriots’ in your CD player, or before you listen to the album on iTunes, there is something you have to do. Buy yourself a bottle of White Zinfidel wine; dim the lights to half of its brightness, and invite your closest friends over. After you’ve done this, press play and watch the magic move through your environment; that’s how powerful the album Patriots is. Beginning with the song “Spirit Lives” featuring Jr. Reid and Inner Circle, Third World honors our ancestors who have gone before us, paving the way for what we have now. Revolutionaries Marcus Garvey and Bob Marley’s names are called as the group reminds of their being here before us when they sing “the spirit lives / it’s living in the people / and it will never never die!” Continuing with the theme of Patriot (the solidarity of who we are as a people through music), the legendary group invites special guests Sly & Robbie to sing about “Revolutionary People,” Toots Hibbert (from Toots and the Maytals) to sing about the beauty of an “Island Girl,” while Marcia Griffiths lends her sweetness to the cover of the song “You Make Me So Very Happy.” This cover is one of the most special songs on the record for the outstanding musical play between the vocalists and the musicians. In particular, the parts of the song where Bunny sings ‘try just once more,’ the musicians are there with a sweet and swift comeback, likewise for the lines ‘and you came and you took control’ and ‘you touched my very soul.’ The Reggae arrangement of this song is one of the best we’ve heard. Recognizing the special talent of the younger generation, Stephen & Damian Marley, Tarrus Riley and Tessane Chin join the cast on the album, giving listeners a nice diversity, while Capleton, Dean Frazier and Mykal Rose contribute excellent support to the project. Perhaps because of his recent passing, or even because of the degree to which he is revered, the vocals of Gregory Isaac shine as brightly on the re-work of “Front Door” as they did the day he first voiced the song. Not just giving listeners a few bars of the all time greats voice, fans hear a full verse and chorus before Bunny’s voice slips in with smooth vocals accompanied by the trademark sound of Third World’s harmonies. Symphonic lovers will appreciate the stringed presentation given by Cat Coore (founder of Third World) and Jessica Yepps. Together, these fine musicians validate the beauty experienced when the symphony meets beat syncopation called Reggae within the song “Patriot’s Theme.” The 23rd album from Third World, ‘Patriots’ will keep you listening from the first music note to the last! Visit Third World online here: http://www.thirdworldband.com/


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ON BLAST

SLIM SMITH

THE ‘UNIQUE’ CONVERSATION! OLIVIA LEWIS CONTRIBUTED

As we take a look at another Classic artist, we explore the roots of a famous song and how those roots are shared by two famous people! When speaking of classic Reggae songs and artists, we can’t go too far without mentioning the name Slim Smith. Slims recording career began in 1964 when he co-founded the group the Techniques with Winston Riley. At that time, the group recorded primarily for Duke Reid’s Treasure Isle Records. A few years later, the group broke up causing Smith to launch a very successful solo career. As a solo artist, Slim recorded for Byron Lee, Prince Buster and Sir Coxsone Dodd at Studio One. In 1967, the artist decided to form the group The Uniques consisting of 3 members, one of which was a young Jimmy Riley.

In 1968, the group released one of the most classic Reggae songs called “My Conversation” which was originally performed by Slim Smith as the lead singer for the group. Regarded as one of Jamaica’s greatest singers, the song highlights the passion and soul with which Slim Smith performed. As Slim simply sings, all he needs is good conversation to be happy! On another note, Smith is the original performer of the song “Rougher Yet” which was recorded for the Studio One label. Jimmy Riley has adapted the song in his recording and performing catalog. Riley’s version of the song does Smith proud! Sample this all time classic song here!


T.O.K

STILL #1! NATHANAEL SANTOS CONTRIBUTED

Dancehall group T.O.K emerged on the scene in 1999 with a different sound, look and style which captivated the Jamaican fans. So impressive was their music, they earned three number 1 singles: “Hardcore Luva” featuring Lady Saw and produced by Richard Browne, “Whoa” produced by Danny Browne and “Eagle’s Cry” produced by Dave Kelly. This song immediately became a Dancehall anthem. T.O.K released additional hits like: “Hands In The Air,” “Hold On,” “All I Really Want” and “Ginseng.” In late 2000 early 2001 the group became a worldwide phenomenon with the release of one of their biggest billboard single “Chi Chi Man” which was produced by Tony Kelly and made them the first Dancehall act to grace the stage on BET’s coveted 106 & Park stage. They were the only Dancehall group to gain popularity at such an international level. The new found glory fueled them to bring hits like “Fire Fire,” “Shake Yuh Bam Bam,” “Fire Haffi Bun,” “Man a Badman” featuring Bounty Killa and “Yuh A Murdah” which cemented their title as Dancehall and Reggae’s greatest group, taking them to new horizons. In 2003 they hit the billboard charts once again with “Gal You Ah Lead,” “Money To Burn,” “She’s Hot,” “Solid As A Rock” and “Galang Gal.” It was 2005 the group released their most acclaimed hit produced by Don Corleon entitled “Footprints.” The song was a dedication to Alex’s younger brother who was killed by gun violence that year. T.O.K became even stronger after their loss by adding more reggae to their catalog and along with their dancehall single “Hey Ladies” they dropped other reggae hits which includes “Tears,” and “Marijuana.” Taking a small hiatus in 2006 they returned in 2007 with “No Man” produced by Don Corleon and “Guardian Angel” produced by Arif Cooper which, as with so many previous singles, topped the charts. In Japan, the song was the number one selling ringtone, out selling Jay Z, Mariah Carey and Britney Spears. As of late, the group has backed members Bay-C and Flexx with their development of their individual labels. They have alo become selective as to which producers they work with. Their most recent release is “Friends For Life.” All in all, T.O.K is one of the biggest group in Dancehall history, performing for thousands of fans all across the world and easily selling out shows. Fans can’t get enough of this legendary group we know as T.O.K.!


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THE LYRICAL JOURNEY AWAITS...


LY R I C S

L3 SPOTLIGHT

NATASHA VON CASTLE

Beginning their musical career with their Father’s 45 records and turntable, Platinum Kidz has grown from playing for small audiences, to being the #1 sound proudly representing the Bronx! Brothers Markus and Paul began the sound in 2000, building on their earliest child hood experiences with their Father’s 45’s and turntable. Naturally connecting with the art of selecting music and micmanship, the duo began publicly entertaining by playing for smaller audiences such as family gatherings and sweet 16’s. It didn’t take long for the sound to become the people’s choice. “We began the sound because of our love for music” says Paul. “We don’t do this for any other reason but to have fun and share that fun with the people who come out to our parties” adds Markus. Known for their unique marketing approach, the Kidz continue to enjoy successes, especially in newer markets where they have not played before. “When we go into a new market, we know exactly how to appeal to our target before we get there!”

THE #1 SOUND! Standing on a solid foundation, Platinum Kidz regularly performs at functions on the east coast (Connecticut, N Jersey, Boston, Philadelphia, Washington, Virginia and Atlanta) as well as the Midwest (Chicago and Ohio) and the West Coast having played for events in Los Angeles. One of their signature parties, School Uniform, is held in New York and attracts 2,500 of the cities fun loving patrons. Similarly, Mardi Gras is held in the Bronx, New York and Miami, Florida where Beach Party is also held. Since 2010, the brothers have been hosting a pre party to Best of the Best which is the largest outdoor Caribbean festival of its kind in Miami, drawing upwards of 30,000 fans from Florida and beyond. In addition to hosting premium parties, Platinum Kidz have made guest appearances on prominent radio shows in New York such as the Reggae Show with Bobby Konders and Jabba on Hot 97. They have also appeared on MTV Tempo and several local New York television shows. Predictions foresee the duo being a permanent addition to mainstream radio in the near future. They will also launch the music production division of their company in the fall of 2011.

For inquiries, contact Tanya Lawson at Tlawson00@gmail.com or 1.347.701.3028. Media inquiries can be sent to L3Publicity@gmail.com or by calling 1.289.217.2800.



SM SHAKIRA MARTIN AND THE UNIVERSE NATASHA VON CASTLE

BRIAN MOSEN

Dictionary.com defines passion as being any powerful or compelling emotion or feeling. The same dictionary defines the universe as the totality of known or supposed objects and phenomena throughout space; the cosmos; macrocosm. Jamaica has a different definition, and that definition is not words, but rather the person; Shakira Martin. Representing the great nation, known for its Ackee and Saltfish, the Hummingbird and world class athletes, Shakira is a force of passion, and a force of the Universe. Winning the title of Miss Jamaica Universe meant that her path was quite clear: winning the Miss Universe 2011 competition. With that goal in site, her path became quite clear. As a contestant of the coveted international competition, Shakira’s days and nights are filled with preparation for competition. Such preparation is grueling. It includes fitness regiment, vocal training (voice projection / tone / question and answer role play), diet maintenance, gown selection and sizing, colour swabs, accessory analysis and the list goes on. She now faces the most intense pageant on the planet.


THERE ISN’T A VOICE FOR [SICKLE CELL ANEMIA] IN JAMAICA, AND I DECIDED TO CHANGE THAT. PEOPLE HERE DON’T KNOW ABOUT THE DISEASE, AND PEOPLE WHO DO HAVE THE DISEASE DON’T SPEAK ABOUT IT MUCH SO I TOUGHT IT WAS HIGH TIME THAT SOMEONE STEPPED FORWARD TO PUT THE MESSAGE OUT THERE PROPERLY...

In our interview with this stunning beauty, you will read that as much as the Miss Universe competition is important, is as much as her campaign to bring Sickle Cell Disease awareness to the masses. Shakira is very vocal about spreading awareness of the disease, and is one of the most active voices in Jamaica and soon to be the world. She wears her banner proudly. We sat down with the bubbly and energetic contestant to talk about her preparation for the pageant, as well as her constant campaigning. She is impressive…

L3: You are described as having the soul of a warrior and the heart of an angel with a passion for people. One of the ways your passion is shared with the world is through your constant campaigning for Sickle Cell research and awareness. Tell us why this particular disease has your attention the way it does? SM: This disease affects me directly. I was diagnosed with this disease when I was 3 months old, and it has affected me my entire life. Naturally, I feel an automatic attachment to it (the disease) so with that being said, there isn’t a voice for it in Jamaica, and I decided to change that. People here don’t know about the disease, and people who have the disease don’t speak about it much so I thought it was high time that someone stepped forward to put the message out there properly so that people are educated.

According to statistics from the Sickle Cell Disease Association of America (www.sicklecelldisease.org) which is based in the United States, an estimated 100,000 people live with the disease in the US, and millions are affected globally. It is most common in people of ancestry from Africa, South or Central America, Caribbean Islands, India, Saudi Arabia and Medeterranian countries. This issue is so important that in July, 2011 nearly 100 faith and community leaders visited the White House for a roundtable discussion to raise awareness and educate communities about sickle cell disease. Shakira Martin is determined that Jamaica (and the Caribbean by extension) is not left out of the conversation thanks to her awareness campaign. There aren’t too many girls who aspire to compete in the Miss Universe competition. When did you know that this was a competition you wanted to be in, and what steps did you take to prepare yourself for this journey? Being in Jamaica, it was never really a dream of mine. I was a tomboy! I ran up and down barefoot (she recalls laughing), hair never combed (I hated Sundays!), and so being in a pageant wasn’t my ideal field of choice growing up! Once I got older, I saw the impact that the Miss Jamaica’s had on the country and the world. Yendi Phillips for example has gone the furthest in the Miss Universe competition – further than any other Jamaican contestant, and she’s doing really big things. She has her foundation being launched soon, and has brought a lot of


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YOU HAVE TO MAKE SURE THAT EVERY LIFE, EVERY PERSON, EVERY BEING, EVERY CREATURE THAT COMES INTO YOUR LIFE, YOU SHOW THEM LOVE. WHEN YOU DO THAT, YOU WILL GET THAT BACK.

of awareness for cervical cancer in such a short amount of time and I thought I could do the same thing for Sickle Cell. It was last year that I decided I was going to enter, and then late last year I decided to enter a small pageant in Florida. It didn’t matter that it was small, I wanted the stage practice, and I wanted a better understanding of how it would run to get a feel of how Miss Jamaica would potentially be. I was the second runner up. As small as it was, it really helped me with the Miss Jamaica Universe competition in terms of getting prepared. What are some of the things Miss Jamaica Universe participates in as a part of her title. Are there activities that you host and are there trips you have to take abroad (differently from competing)? I attend various functions on the island as well as outside of the island. For example, I will be stopping in Florida before I go to Brazil (Sao Paulo, Brazil is the city for this years Miss Universe pageant). While I’m there I’ll be doing a social event that is sponsored by Money Gram and a few other companies. That event is to raise money for Sickle Cell research. I may be taking a trip to Guadeloupe for a Sickle Cell conference etc. Within Jamaica, I have been to the Sickle Cell clinic, spoken to the kids about the disease, and I have spoken to the rotary club and so on. There are several activities that I’m involved with. Miss Jamaica has never won the title of Miss Universe yet. Do you feel a sense of pressure to make that legacy change with this years’ competition? Let’s see! Jamaica has never won the crown (she counts 1 on her fingers), was the first runner up last year (she pauses and counts 2); no I don’t feel any pressure at all (laughs!). There is a little bit of pressure and there will always be pressure because I’m representing an entire country so that pressure alone is enough to drive the average person insane! People say I’m already crazy, so I think I’ll be just fine! I think I’ll do well. I’m a good contender if I do say so myself, and I think we all have something to look forward to! Speaking of pressure, being a representative for a nation of 2.8 Million people is no easy task to maintain! What are some of the things you do to keep yourself energized and refreshed and in good spirits? Exercise! Exercising is a great way to keep your body intact, blow off steam and to keep you energized. I actually just came off the treadmill before meeting up with you for this interview! Before going to the gym, I felt like ‘oh, I can’t do this right now, I’ve been having such a rough morning’ but I did it anyway, and I feel much better and ready to go. I’m energized and ready to tackle the day! Exercise is a great way to get that boost. Yoga is also good to help me relax, as well as meditation; things like that is what do.


The Miss Universe competition will be held in Sao Paolo Brazil this year. Have you been to Brazil before and if you haven’t, are there any points of interest that you must see or experience while there that is outside of the competition? We have no life outside of the competition in Brazil. We’re chaperoned 24 / 7; it’s 1 chaperone for every 5 girls. You cannot leave the hotel room floor without the chaperone, and that chaperone is not leaving without the entire group of girls so if I miss my group, I’m stuck in my room. My time is 100% dedicated to the competition. Have friends and family and fans reached out to you with tips they feel will help you win the coveted title? Has anyone offered you advice that you would classify as ‘weird?!’ A few days ago I posted a question on my fan page (Miss Jamaica Universe Fanpage) asking people to tell me what they think I should bring (besides people who want to come)! I got suggestions such as sun block, good shoes, eye cream etc. There was some really good advice! Yendi told me to bring an energy supplement and good eye cream because there won’t be any sleep. That was probably the best advice because she went through the competition last year. Nicole recommended a good steamer to make sure my clothes aren’t too crushed. I got some really good advice from some really reliable sources so I’ll be very well prepared! Before Miss Universe, you were a pre-school teacher! Are you still a school teacher and if not, do you miss those days? Wowow! I was just talking about this last night so it’s funny how this has come back. Talk about the power of your tongue! I do miss the kids more than anything in the world. I was looking at one of my albums and looking at their pictures, and can’t wait to see them before I head over Brazil. I know they’ve grown a lot in the last 6 months, so it will be nice to see how big they’ve become! I don’t miss being a

teacher – can’t say that, but I do miss the kids! I don’t miss the administrative work that goes with being a teacher, but I do miss the little people! Parents love to share stories about their children; special memories of things they did when they were young! What story would your parents share about you if we asked them? Laughing! This question is easy as my Mom reminds me of this all the time! We took a family trip to Disney World and I was so excited to go. I couldn’t sleep before the trip because I was just too excited! The Disney channel was my favourite thing to watch on TV, I love Mickey Mouse and Minnie Mouse etc. When we got there, I was absolutely terrified of the characters! They (the characters) were HUGE! On TV when you see them they’re small, but in real life they were humungous. I was expecting little small people walking around; this was my thinking as a 6 year old. My Mom said the look on my face was sheer fright! I ran from Pluto, from Minnie, all of them. The only ones I would not run from were the princesses! My brother, who is 2 years younger than me, greeted all the characters while I ran! How important is your faith and face on this journey. Not just on the road to Miss Universe, but on your Life’s road as a representative of Sickle Cell Anemia? My faith is extremely important. I couldn’t get through everything that comes on this road without it. As for my face, you wouldn’t believe the amount of people who have contacted me. People from different walks of life have been waiting for this moment to have someone speak on their behalf and I don’t mind. I know that not everyone is comfortable speaking about their ailments, especially speaking about it on a stage. I am comfortable in this role, and I welcome all that comes with it because this is exactly what I want to do. So to conclude, both are absolutely important, and people will come to understand just how much in the next few months. What encouragement or words of advice would you give younger girls coming up about the pageant industry? What are some of the do’s and don’ts to look out for? Be prepared. They have to be strong and have to know how to pick the good from the bad. Ignore the naysayers and do exactly what it is that your heard wants to do. At the end of the day the only person who can stop you is you. If it is something you truly want, do what you have to do and go for it. You will get there. You must try. If you don’t, you have to live with the wonder of ‘what if.’ All that I’m saying to you now is what I practiced. Technically, this is my last year to compete (contestants cannot be over the age of 27 when entering the Miss Universe competition), and look at me now. So yes, go for what you want, and be prepared. Do you have any general advice you would like to share with our readers about Life, about Love and about Lyrics?! Where Life is concerned, live it to the fullest as you don’t know when your last day will be. I’ve experienced 2 deaths recently that were unexpected, so for sure, people need to live to the fullest. I have a disease where my life is at risk, so I practice this myself every day of the year! As for Love, you cannot have Life without Love. You have to make sure that every life, every person, every being,


every creature that comes into your life, you show them love. When you do that, you will get that back. What you put out is what you’ll receive in return. As for Lyrics ‘walk good!’ In closing, Shakira says this: “I’m a very ambitious being. For those of you following my trail, you know that I don’t expect anything to be handed to me. I believe in hard work. Many opportunities will be handed to you; the only way it will work out is if you take that first step. God puts everything in my life

and your life for a reason. It’s not only him who does things, we have to take action so that together, things come to life. You must have drive. Your must have determination. That’s the only way!” Shakira Martin competes in the Miss Universe pageant on September 12th in Sao Paulo, Brazil. The competition will be aired on NBC. Please check your local listings for more details in your area.


JR

JESSICA RICH BRINGING REALITY TV TO A TV NEAR YOU! NATASHA VON CASTLE

H

Living in a world where reality TV is the norm, daily doses of other people’s lives is delivered right to our living room TV or computer. By extension, Jessica Rich is a part of your reality! She has appeared on VH1’s Real Chance of Love, and she has hosted 106 & Park’s New Years 2008 as well as the Notarized Countdown for 2008. Her film and TV credits are steadily building, and she’s currently working on her own television show, ‘The Jessica Rich Show’ where viewers get to experience her reality. She’s business savy, she’s down to earth and she’s extremely focused. On the ‘real,’ here’s Jessica Rich!

L3: For the people who are not familiar with you, how did you get your start in the entertainment industry? JR: I began with music videos in 2007, as well as magazines etc. I hosted a few shows on BET such as the 2007 New Years Eve countdown, and a few other projects. From there, everything began to grow, and more opportunities started to come in.

Your career has included the show Real Chance of Love, and continued with roles on television and movies such as “Law & Order”, “Salt” and “Brooklyn’s Finest” and more. Would you say performing in those diverse roles is like speaking two different acting languages, or is it all the same? No it’s actually very diverse. In one setting I’m scripted and learning lines for a character, and in the other setting I’m just being myself. I enjoy working in all atmospheres. I’m very flexible, and it’s easy for me to go back and for the between the roles. When I was younger, I never liked having to remember things or taking tests, but when it comes to the camera, I learn lines really fast and the whole process is natural for me. Being a reality TV starlet takes some thick skin! What was the biggest adjustment you had to make being a part of the reality TV game? The biggest thing is having people talk about you, especially people who don’t know you, and you can’t do much about it. I can share my opinion, and it gets twisted. I don’t have a back up to say well this is what I said, and this is what I meant. The point gets lost with some people. You’re right, you do have to have thick skin because people are going to talk and try to distort who you are. What’s bad is that people have this impression of who you are based on other people’s words, but that’s not who you are. Being in this role I have to do my best to make sure the world knows me for who I am and not through what someone else thinks. Having television cameras on your 24 / 7 can be a bit much at times. How do you balance the ever present camera in your life? I love it, but there are a few moments when I don’t like it. I like being in front of the camera, but sometimes I really want to say what I think about a certain situation but I can’t because the camera’s are rolling, and people might mistake what I’m saying at that moment with how I feel about a person. It’s two different things. I can’t say things like ‘I’m sick of this, or I don’t want to deal with this person right now’ because things like that will be taken out of context. Also, I can’t do the weird things I would normally do because people may look at that action and read more than what it is. As for the balance part of it, when I need time to myself, I take that time. The one thing I always keep in mind is once I say something, I can’t take it back so I’m careful about what I say.


IT’S A RELATIONSHIP THAT CANNOT BE REPLACED WITH ANYTHING ELSE OR ANYONE ELSE.IT’S MORE THAN JUST BEING IN A GROUP OR A BAND; IT’S FAMILY IN BONDING.


The Jessica Rich show follows you on your journey to achieving your goals, and a look at life through your eyes. Was it your idea to go public; allowing viewers that intimate a look into your life, or did producers approach you and say this is what we want to do, or was it a combination of both? It was my idea to do this. They came to me and asked if I wanted to do it and I said yes so we went from there. A lot of people think that I’m a goody two-shoes, stuck up etc., and people had the wrong perception of me so this was and is the perfect way to let people see me for me – for who I am. I needed this. I wanted people to see that I’m really cool and down to earth! Because they edit so much from the TV shows, you don’t get to see even half of what they shoot which means pieces of my personality are left on the editing room floor so it’s important that people see who I am – it was a perfect match! You were fortunate to have your Aunt Pattie as a direct role model to look to on your journey. What are some of the tips she shared with you in terms of attaining success, and maintaining it? (Immediately smiling!) Yes, my aunt, Patti Labelle always tells me to not give up. She said she’s seen people give up, and there were times that she wanted to give up too, but the right people were there to encourage her, just as she’s here to encourage me to not give up. She would also say that when you don’t give up, opportunities come to you and that wouldn’t come to you if you weren’t in the game. No matter how discouraging it gets, you have to just keep going. I am naturally pretty driven, but sometimes I think that maybe I should do something else, and then her voice gets in my head saying ‘no no, keep going.’ There are times when you don’t get work, or people ask you what you’re doing next and you don’t know how to answer because you’re waiting on confirmation of a new project etc. It can be hard sometimes because this grind is not easy. You’re constantly auditioning, you have to know people (the right people), you have to be connected

all of that. I’m really lucky not my Aunt, and for my family. With such a hectic schedule, and constant demand on your body, what are some of the things you do to stay well rested and grounded? I’m actually one of those people whose in bed early. I know where I want to be in my life, and until I get to that status where I know I won’t get any sleep, I get as much rest as I can. I’ll do all the partying and celebrating of my successes then. For now – rest! I also make sure to go to the gym, I eat healthy and I drink a lot of water. I try to be as healthy as possible which includes a glass of wine once a week! You’ve recently launched the clothing line ‘Rich Bitch’. What made you decide on that name? People have always thought that I am rich. I’ve had that since I was young and in high school. I tell people ‘no I’m not rich yet’ but no matter what, when they see me they think I’m rich. I just decided to use it in my clothing line. As for the ‘bitch’ part, that is a part of my personality. I’m not nice all the time, I do have occasions where I just have to be a ‘bitch’ (especially if you cross me the wrong way), so putting the two descriptions of who I am together, I came up with Rich Bitch. When we see you with your designer Lauren, we see that you are very handson with your designs. From the look of the pieces to the literal feel of the pieces (fabrics). Have you always been this hands-on, and would people be surprised at how business savy you are? People see that I’m very hands on and I’m on top of all aspects of what I do; I’m almost my own agent as to how involved I am with everything that I do. I have to see everything; for example my show “The Jessica Rich Show,’ I have to see the final tape before they put it out. If it has my name on it, it must have my approval, so yes I am very hands-on. I’m very big on what people think, and sometimes you only get one chance to make an impression, so I want to make sure that my impression is the right one – we have to get it right the first time. Can we say that some of the pieces are a reflection of your personality and taste? 100%! Everything you see is a reflection of me. Right now I’m working with 5 pieces, and those pieces are a reflection of what I wear on a daily basis, things I like to throw on, and things I have to have multiples of in my closet. So yes, it’s a reflection. Will your fashions be made available in Canada and other countries in the world, or are you focusing on the US for the time being? Right now I’m working Rich Bitch as an online store with just a few pieces and see how it goes from there. Based on the feedback, I might open a store in the

“PEOPLE SEE THAT I’M VERY HANDS ON AND I’M ON TOP OF ALL ASPECTS OF WHAT I DO; I’M ALMOST MY OWN AGENT AS TO HOW INVOLVED I AM WITH EVERYTHING THAT I DO.”



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the US. In terms of other countries, because it’s online, anyone from any country can order, and the product will be shipped to them. Right now online is the way to go as you don’t have rent, you don’t have overhead such as phone bills etc, so this is the way to go for me right now. What has been the most rewarding part of launching and marketing your own fashion line? I think showing people that I’m diverse and the fact that I can do a million things at the same time, and be good at what I do. I’m not a person to stick to one category of things to do in life. I’ll be like Beyonce, I won’t stop. I want to have a fragrance, I want to have endorsements, I want to do as many things as I can possibly do. What has the industry support been like? Well it’s hard to say. The only person I trust is my best friend Cali. It’s funny because I’m usually the one to be supportive of other people and their projects. I’ll be the first one to reach out and say ‘hey congratulations and good job’ but there are people who are jealous of what others are doing, so they won’t reach out and say ‘hey great job etc;’ I don’t allow that to bother me. I continue to do what I’m focused on. Eventually they’ll come around!

tYou are a creator in that you we see you as a person who can create new roles for yourself whether in television, movies, music etc. If you could do something totally not in entertainment, what would that be? I would probably be a manager or an agent. I actually do that pretty well; I’m organized, on top of what needs to be done for the day, week, month etc. I also like to figure out ways to help people exceed what they’re doing. I have a way of pushing people, not in a bad way, and helping them get to where they need to be. Is there any general advise you can give readers on Life, Love, and Lyrics? Life – you have to live like there’s no tomorrow. That’s advice I would share with your readers, and advice I need to give myself. I go through things all the time and I have to stay strong. No matter what, you can get what you want out of life. It may take a little while but it can happen. Love! I’m not in love yet, I haven’t found love yet, but when you do find it, do everything you can to make that other person happy. As for lyrics, don’t treat anyone like how you wouldn’t want to be treated! You can catch up with Jessica by visiting www.JessicaRich.com!




EB ERIC BLAGROVE

BRINGING REGGAE TO MONTREAL NATASHA VON CASTLE

If you don’t know Eric, you won’t know Eric, you will only experience Eric. He is humble and brave. His humility comes from his profound love of God, while his bravery is reflected in what he does with Reggae music in Montreal (and Canada for that matter), and how he does it. If an idea doesn’t work in his head, he cannot bring it to life. Reggae works and works and works in his head which is why Montreal has sop much of it. Those who know him see him as a dear friend who cares about all the people around him; he also cares about the community as in the collective well being of all people from Montreal; not just those from the Caribbean, English speaking and French speaking alike. We sat down with Mr. Blagrove for an exclusive interview on everything that matters most … music! Presenting Mr. Blagrove…

L3: First and foremost, how are you recovering after such an amazing weekend being the Montreal International Reggae Festival? EB: I’m good! What can I say, I am blessed, we are blessed. Everything is good! What is your earliest experience or memory with Reggae music which caused you to know this would be a genre to play a role in your life permanently? (Eric laughs!) Music is my culture you know. Back in Jamaica I used to be on a sound system too, you know. I was an electrician, so I would travel with the sound system to string up the boxes (referring to the speakers, amps etc.), that was in the 80’s,


that was my start. When I came here to Canada, to Montreal, there were no Reggae shows. I used to go to Sumfest in Jamaica as well as Sunsplash too, and I was inspired to the same thing where I am in Canada. I came here in 1992 and there wasn’t anything like it. In 2003, I said to my brother-in-law that I want to bring a Reggae Festival to Montreal. At the time he said there is only one thing that might be difficult, and that’s to get the venue. He made a call to a friend who was able to get the venue, and in 2004 we had the first festival. I’ve been doing it for 8 years, and the journey continues. It’s a long term thing! Music is life, and music is what takes me in my direction for today and tomorrow and forever. I knew from jamaica that music would play a permanent role in my life. Many people from the Caribbean choose Toronto as a city to settle in. You chose Montreal; why that choice? Montreal is a huge City and it’s a party place. I used to party from Thursday back to Sunday, so it was comfortable to me and for me. I thought about moving, but then I would think about whether or not the new city would be the same like Montreal, would I feel the same in the new city etc., and I just didn’t want to leave. Montreal is home. If you have the right concept, the people of Montreal and Quebec will embrace what you do. It’s amazing. People travel from all over the world to come to Montreal because it’s that kind of city. It’s a music city too. People travel from the United States (the border between Montreal and Plattsburgh, New York is approximately 1 hour) to come here. It is a great place and I can’t say that enough.

How long did it take you to put together the first Montreal Reggae Festival? It didn’t take long. I was doing shows before I did the festival. The idea for the festival was conceived in 2003, and put on in 2004. Before the festival, I held shows in Toronto (referring to the Fifth Element tour with Richie Spice, Chuck Fenda, Anthony Cruz, Shinehead and more). After the first show, I held a second with Luciano, then another with Sugar Minott, the Mighty Diamonds and more. All of that was in 2003. When we did the Luciano show, we also brought him to Montreal, which was in October, and at the show I announced that we were going to do the Montreal Reggae Festival. In less than a year the festival came to life! October to June; June 4th, 5th and 6th, 2004 were the dates of the first fest. I remember clearly (Eric smiles). The journey continues from there, and here we are today. Wikipedia lists the Montreal Reggae Festival as a ‘summer attraction’ for tourists! Are you honored that you are mentioned in that echelon?! That is an honor and I really do appreciate it – I really really do. It takes a lot of work, and a good team. It now takes me 6 months to put the whole thing together. Once I had the plan in my head, everything fell into place. I know this business from the bottom of my heart to the top. It has become so simple to me – this is what I do. One of the exceptional qualities about your style of putting together the festival is to personally fly to Jamaica to meet with the artists and their managers. Why is that?


Yes. I go to Jamaica anywhere from 2 to 3 times per month, so where ever the stage show is, I am there to see the performance of the artists. That is where I pick, choose or refuse artists for the festival. I go to see the performance. When I see that performance, I know how the artist is going to be on the Montreal stage. An artist can be the biggest singer or DJ, but if they can’t perform, it’s not going to work for me. I do go through booking agents to book the artists. When you have a problem, the artist doesn’t solve the problem it’s the booking agent, so I prefer to do business that way. Your selection of artists is second to none. You choose artists for your stage much like a DJ would choose music to play for an audience. Does that ultimate line up come down to you, or is it a committee of people who make the decision collectively? It is 100% my decision and I’ll tell you why. The Montreal Reggae Festival is based on EB United Against Violence, because of that, I am heavily focused on Culture music which is really my style. Culture music is about doing right, it’s about thanks and praises for life and it’s about praising God. Music is an education. I am not a singer, so I promote and employ the artists to spread the word for me, and I want that message to reach the world. When we talk about Reggae music, we’re talking about school. It is something that will take you in a different direction if the path you are on is not the right one, but that’s if you keenly listen to the music. When it comes to the Reggae festival, the right message must be promoted through the artists. Let me add that when it comes to Canada based artists, or the independent artists, I don’t make the decision as to who goes on the stage. I leave that to my committee because they know that department

EXCO LEVI, RED LION & GYPTIAN

SUSTAIN

ANGOLA, GYPTIAN, NATASHA $ MONEY

AMMOYE

M-CITY SOLO

JAH VINCI

ILEY DREAD


best. I focus on the headliners. This years’ Clash that took place between Panther from Black Kat and Freddie Kruger from Killamanjaro was highly anticipated and saw fans from Toronto and Montreal in attendance. People even travelled from Detroit and Buffalo! How did that Clash come about?

(Humbly laughs) Oh my God. I put all my trust and faith in God, and I leave everything to him. He will always work obstacles out; always. I will start it, and he will finish it. He will take care of all things. I really take my hat off to him and give him thanks and praises for what he has done for me and for the community. When all is said and done, people should thank God first for the

“IT’S A WARM FEELING TO SEE PEOPLE ENJOY THEMSELVES... TO SEE WHAT GOD HAS DONE, THROUGH MUSIC, TRUST ME, I’M SMILING!” The Clash came from the team. This is a good example of how the team works! They came up with the idea, and presented it to me. Because I’m familiar with the sounds, which goes back to my days as an electrician, I know the quality both sounds bring, especially Jaro, so I didn’t need to be convinced, it was an immediate ‘yes’! I knew it was going to be a sold out show, and it was! Are you a promoter who is there on the scene, but not there to be ‘seen?’ Again, 100%! I am one of those promoters who is behind the scenes. If you don’t know Eric Blagrove, you don’t know Eric Blagrove. I am the man standing right behind you, and you don’t know that it’s me! When we first started this interview, you blessed our conversation by saying a psalms. How much of a role does your faith play in your life, especially when putting on a festival the size of Montreals?

Festival, then thank the team – exactly in that order. How large do you see the festival becoming? I see it becoming one of the largest in Canada, not just for Reggae, but for a Festival! What really happened with Mavado, and why did he not make it to the Festival this year? Mavado received his Visa to come to Canada to perform at the Festival. That is the first thing I want to make clear. Some people said he was denied or refused his Visa which is not true. He received his Visa. That is the first. He got a booking to perform in Guyana on August 19th, 2011 which he accepted. In order for him to travel to Guyana, he needed his passport which was being held at the Canadian Embassy. He chose to withdraw his passport from the Embassy to travel to Guyana. Once he did that, he could not get his Visa stamped

in his book, so he couldn’t come to Canada. That’s what happened. He submitted his application on Wednesday, the 17th of August, and he had to travel to Guyana on the Thursday which was the 18th of August. He withdrew his passport from the Embassy. That was his choice. I want to make sure the people know, he did get his Visa to come to Canada, and there were no issues on the Canadian side. Looking to the positive, will a show be re-scheduled with Mavado? Yes, it’s in the works, and I won’t say too much more than that. We can see that you are a very giving person. Which Black organizations receive your generosity? I believe that giving is the right thing to do. What I don’t agree with is just giving to Black organizations. For me, it’s 5050. There are Black organizations and there are White organizations. When I look in the audience at the Festival, I


don’t only see Blacks, I see Whites too, so I can’t give to one and not the other. There is no difference between colour. I’m in the community, and I have a venue in the community, so I give my venue to the community for various initiatives regardless of colour. Sometimes it’s a birthday party, sometimes it’s a death in the family, a charity needs a location for fundraising, it’s all there for them to use. I am always a man in the community, and that community includes everyone, not just some. You put smiles on so many peoples’ faces, what can we the community do, to put a smile on your face? The smile is already on my face! It’s a warm feeling to see the people enjoy themselves. Tears come to my eyes when I see that. To see what God has done, through music, trust me, I’m smiling! Since the festival, I received so many phone calls and emails; people stop me on the street to tell me how much fun they had at the Festival – believe me, I’m smiling. Two ladies who are friends flew in from Saskatchewan for the Festival. They said this is where they met for the first time, so they had to come back. They contacted me on Facebook to say that next year they’ll be bringing more friends because it was such a good show, and they had such a good time. That made me smile, I couldn’t feel better!

How did you feel when you saw the people dancing in the rain at the Festival, torrential rainfall at that?! I danced with them! Some of my staff offered me raincoats, and I said ‘no.’ If my supporters are dancing in the rain without raincoat and umbrella’s, I’m going to do the same thing with them, which is what I did! We have the best fans! What advice can give our readers on Life, on Love and on Lyrics? Life is a journey that continues. None of us knows about tomorrow and what tomorrow may bring so we have to be good to everyone as we would like for ourselves. That is Life. As Beres Hammond says in his song, he said ‘touch somebody’ and that’s what Love is, you must touch somebody. With Lyrics now, lyrics is education. The types of artists I bring to the festival is based on their Lyrics, so people must be careful about what they say, and what is said to them! For more information on Eric Blagrove, and the Montreal Reggae Festival, visit www.montrealreggaefest.com.



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