MOK! USE ITorHAVE IT? #GRUPPO_11 LUCA MIODINI ALICE PAGANINI ILARIA PALMIERI
SCUOLA DEL DESIGN / POLITECNICO DI MILANO/BOVISA
LABORATORIO DI METAPROGETTO / 2.L| sez.I4 / a.a. 2014-2015 FRANCESCA MURIALDO, ROBERTA TASSI MARIO ABRUZZESE, CRISTINA FOGLIA
01_ANALISI #EMERGENZE
Lack of
Union Share
Trade
01_ANALISI #EMERGENZE
Presence Crowd Noice
SIlence
Absence
Void
01_ANALISI #CASI STUDIO
Presso-Milano-2012
Share Kitchen
Design Environment
Share Chef
01_ANALISI #CASI STUDIO
S-CambiaCibo-Bologna-2012
ARS product
Share your deadline food
Make economy
01_ANALISI #CASI STUDIO Eat-With-2013
Explore countries
Book a home
Enjoy experience
01_ANALISI #CASI STUDIO
Casserole Club-Melburne-2010
Home cook food
Made by neighbours
For neighbours
01_ANALISI #CASI STUDIO
Saa Syoda-Licenza di mangiare-MTT Agrifood research-Helsinki-2013
Value of food
Sharing food
Knowing people
02_CONCEPT
#MEMORY STORE
It’s better have things or use things? Make a shared place, yours !
02_CONCEPT #IDEA
How Mok! works
BOOK
Use MOK! app to book. Choose your kitchen and check the date. If you need, rent a cook.
INVITE
Tell your friends about the dinner. Ask them what they would like to eat.
BUY
Check the ingredients and decide how to buy the necessary.
COOK
Show your ability in the kitchen or wait to taste our cook’s specialty.
ENJOY
Have a carefree dinner with you crew and enjoy it!
02_CONCEPT #IDEA
How to buy How Mok! works
Go on market’s app and use Mok!’s convention.
Go to your trusted market and do shopping.
Let your rental cook makes shopping for you.
02_CONCEPT #FUNZIONI
USER App Profile.
Food Sharing Point.
universe
Cooking Classes.
Profile Blog.
MOK! ‘s KITCHEN
MOK! ‘s APP
Rental Cook.
Market Convention.
02_CONCEPT #FUNZIONI
universe
FSP
Blog
Kitchen Sharing
App
Cooking classes Cooks
02_CONCEPT #FUNZIONI
The App How Mok! works
RENTAL cOOK
11 App
Download MOK! ‘s app and open it.
account
If you have already an account login or you register and enter in MOK!’s universe.
DATE
Choose the date and the time you want to book.
kitchen
Choose the kitchen according to the number of guests and your preferences.
MARKET CONVENTION COOK YOU
mAKE YOUR sHOPPING
02_CONCEPT #FUNZIONI
Food Sharing Point
MOK!
Some foods you bought is going to go bad in a few days.
Mostly, you throw it away in the garbage. But why waste it?
Just call MOK!’s staff and specify your food details.
The staff will provide to pick up it at your home in few hours.
Untill the expiry day, your food will be exposed at “FoodSharingPoint” at MOK. People can take it free.
02_CONCEPT #FUNZIONI
Cooking Classes Courses
Vegan Bartending
Check
Check and value MOK!’s courses proposal it may change monthly.
Choose
Consider your ability and your preferences, view dates and hours e choose your class
SiGN IN
Go to MOK’s reception for more information if you need it and then pay to sign in your cooking class
Partake
Go to the class,meet your prof and your classmates and then discuss the lessons in your blog.
02_CONCEPT #FUNZIONI
The blog
Create
Use MOK! website to create a profile and to open your own blog page.
Customize
Choose theme,colors and font you prefer between the options.
Tell
Write and tell about yourself!Describe your experience in MOK! and show your recipes.
Share
Share with the Mokers your experiences and cooking tips or share it with the most popular social networks.
02_CONCEPT #FUNZIONI
Cook Sharing
Cooking Classes
Day&Night DAY
NIGHT
02_CONCEPT #FUNZIONI
The staff
Manager
One or more people who manage mostly MOK’s economy and organize the staff.
Programmers They create and manage the app,the website and everything that concern medias.
CHefs
They made the cooking staff.They are ready to be rent and to do classes.
General staff It’s made of receptionists,delivery mans (FSP),cleaners. They manage the pratic roles.
02_CONCEPT #LE PERSONE
02_CONCEPT #LE PERSONE
02_CONCEPT #LE PERSONE
02_CONCEPT
#RAPPORTO CON L’ESISTENTE
03_PROGETTO
#INQUADRAMENTO
NI
ARTI
SAMM VIA
VIA
NTE
A FERR
A
TI POR
PRIMO TUNNEL _VIA PARRAVICINI
03_PROGETTO
#INQUADRAMENTO
PRIMO TUNNEL _VIA PARRAVICINI VIA FERRANTE APORTI
03_PROGETTO
#INQUADRAMENTO
‘s COLLABORATION WITH MOK!
SPAZI CONDIVISI
parco suburbano
03_PROGETTO
#INQUADRAMENTO MOK! network’s POLICY
MOK’s purpose is to open new stores in the most important italian cities. The policy is to exploit disused places to requalify it.
NOW
AFTER
03_PROGETTO
#RAPPORTO TRA SPAZIO E FUNZIONE KITCHENS TUNNEL
WORKSTATION DINING TABLE LIVING SPACE TOILETS
0
1
2
3
4
5 m
03_PROGETTO
#RAPPORTO TRA SPAZIO E FUNZIONE kITCHENS TUNNEL
material section
Material sketch
LUCA MIODINI
03_PROGETTO
#RAPPORTO TRA SPAZIO E FUNZIONE INFO & QUARTER TUNNEL
FooD SHARING POINT KITCHEN SHARING POINT INFO DESK & RECEPTION RENTAL COOKS CHANGING ROOMS
0
1
2
3
4
5 m
03_PROGETTO
#RAPPORTO TRA SPAZIO E FUNZIONE INFO & QUARTER TUNNEL
material section
Material sketch
LUCA MIODINI
03_PROGETTO
#RAPPORTO TRA SPAZIO E FUNZIONE COOKING CLASSES TUNNEL
COOKS WORKSTATION PARTICIPANTS WORKSTATION PARTICIPANTS CHANGING ROOMS
0
1
2
3
4
5 m
03_PROGETTO
#RAPPORTO TRA SPAZIO E FUNZIONE Cooking Classes TunneL
material section
LUCA MIODINI
03_PROGETTO #COMPONENTI DI PROGETTO
FOOD SHARING POINT
FOODS DON’T NEED A GOOD COLD CHAIN.
WHICH FOODS ARRIVE TO OUR FOOD SHARING POINT?
FOODS N E E D A COLD CHAIN.
mok’S NEEDS TWO TYPES OF FOOD BOXES
LUCA MIODINI
03_PROGETTO #COMPONENTI DI PROGETTO
FOOD SHARING POINT 1. MODULAR WOODEN BOXES
THINKING FOR EXPOSURE OF FOOD DOESN’T NEED TO BE COLD
40 cm
VIEWS OF BOX
60 cm
LUCA MIODINI
03_PROGETTO #COMPONENTI DI PROGETTO
FOOD SHARING POINT 1. MODULAR WOODEN BOXES
LUCA MIODINI
03_PROGETTO #COMPONENTI DI PROGETTO
FOOD SHARING POINT 2. REFIGERATED MODULAR WOODEN BOXES
THINKING FOR EXPOSURE OF FOOD NEEDS TO BE COLD
43 cm
40 cm
VIEWS OF BOX
60 cm
LUCA MIODINI
03_PROGETTO #COMPONENTI DI PROGETTO
FOOD SHARING POINT 2. REFRIGARETED MODULAR WOODEN BOXES
LUCA MIODINI
03_PROGETTO #COMPONENTI DI PROGETTO
FOOD SHARING POINT
LUCA MIODINI
02_CONCEPT #FUNZIONI
Alice Paganini
Modular Table
Before
After
Modular table for external use
Mok’s versatility is represented also by its furniture. Mok’s tables are modular and extensible to allowed users to create and to organize their personal spaces in few small moves.
03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini
Modular Table
1
Pull to the right the plane. Pull down the legs.
3
2
Push upwards until it clicks
4
03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini
Modular Table
80
75 70
160
240
03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini
Sliding wall
1.Open
To have a big space for a big group of people
2.Drag on
3.Pull
3.Close
Just pull till the wall will block himself
To drive the slide wall
To have little space and more privacy.
03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini
How does it work
The wall is formed by a fixed part and a sliding one. The fixed part it’s a subframe in which is mounted a parallel and least panel (the sliding part) that moves in a fixed track,usually formed by one or two “rails”.
03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini
How does it work Technical drawings
Orizontal section 1:50
1 2
1:10
1
2
03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini
How does it work Technical drawings
Vertical section
1 1:50 1:10
1
03_PROGETTO
#NUOVO SCENARIO
03_PROGETTO
#NUOVO SCENARIO
03_PROGETTO
#POSSIBILI SCENARI Kitchain-Do it Yourself
Possible outdoor use
03_PROGETTO
#POSSIBILI SCENARI MoodBoard Atmosphere