MOK!

MOK! USE ITorHAVE IT? #GRUPPO_11 LUCA MIODINI ALICE PAGANINI ILARIA PALMIERI

SCUOLA DEL DESIGN / POLITECNICO DI MILANO/BOVISA

LABORATORIO DI METAPROGETTO / 2.L| sez.I4 / a.a. 2014-2015 FRANCESCA MURIALDO, ROBERTA TASSI MARIO ABRUZZESE, CRISTINA FOGLIA

01_ANALISI #EMERGENZE

Lack of

Union Share

Trade

01_ANALISI #EMERGENZE

Presence Crowd Noice

SIlence

Absence

Void

01_ANALISI #CASI STUDIO

Presso-Milano-2012

Share Kitchen

Design Environment

Share Chef

01_ANALISI #CASI STUDIO

S-CambiaCibo-Bologna-2012

ARS product

Share your deadline food

Make economy

01_ANALISI #CASI STUDIO Eat-With-2013

Explore countries

Book a home

Enjoy experience

01_ANALISI #CASI STUDIO

Casserole Club-Melburne-2010

Home cook food

Made by neighbours

For neighbours

01_ANALISI #CASI STUDIO

Saa Syoda-Licenza di mangiare-MTT Agrifood research-Helsinki-2013

Value of food

Sharing food

Knowing people

02_CONCEPT

#MEMORY STORE

It’s better have things or use things?

Make a shared place, yours !

02_CONCEPT #IDEA

How Mok! works

BOOK

Use MOK! app to book.

Choose your kitchen and check the date.

If you need, rent a cook.

INVITE

Tell your friends about the dinner.

Ask them what they would like to eat.

BUY

Check the ingredients and decide how to buy the necessary.

COOK

Show your ability in the kitchen or wait to taste our cook’s specialty.

ENJOY

Have a carefree dinner with you crew and enjoy it!

02_CONCEPT #IDEA

How to buy How Mok! works

Go on market’s app and use Mok!’s convention.

Go to your trusted market and do shopping.

Let your rental cook makes shopping for you.

02_CONCEPT #FUNZIONI

USER App Profile.

Food Sharing Point.

universe

Cooking Classes.

Profile Blog.

MOK! ‘s KITCHEN

MOK! ‘s APP

Rental Cook.

Market Convention.

02_CONCEPT #FUNZIONI

universe

FSP

Blog

Kitchen Sharing

App

Cooking classes Cooks

02_CONCEPT #FUNZIONI

The App How Mok! works

RENTAL cOOK

11 App

Download MOK! ‘s app and open it.

account

If you have already an account login or you register and enter in MOK!’s universe.

DATE

Choose the date and the time you want to book.

kitchen

Choose the kitchen according to the number of guests and your preferences.

MARKET CONVENTION COOK YOU

mAKE YOUR sHOPPING

02_CONCEPT #FUNZIONI

Food Sharing Point

MOK!

Some foods you bought is going to go bad in a few days.

Mostly, you throw it away in the garbage.

But why waste it?

Just call MOK!’s staff and specify your food details.

The staff will provide to pick up it at your home in few hours.

Untill the expiry day, your food will be exposed at “FoodSharingPoint” at MOK. People can take it free.

02_CONCEPT #FUNZIONI

Cooking Classes Courses

Vegan Bartending

Check

Check and value MOK!’s courses proposal it may change monthly.

Choose

Consider your ability and your preferences, view dates and hours e choose your class

SiGN IN

Go to MOK’s reception for more information if you need it and then pay to sign in your cooking class

Partake

Go to the class,meet your prof and your classmates and then discuss the lessons in your blog.

02_CONCEPT #FUNZIONI

The blog

Create

Use MOK! website to create a profile and to open your own blog page.

Customize

Choose theme,colors and font you prefer between the options.

Tell

Write and tell about yourself!Describe your experience in MOK! and show your recipes.

Share

Share with the Mokers your experiences and cooking tips or share it with the most popular social networks.

02_CONCEPT #FUNZIONI

Cook Sharing

Cooking Classes

Day&Night DAY

NIGHT

02_CONCEPT #FUNZIONI

The staff

Manager

One or more people who manage mostly MOK’s economy and organize the staff.

Programmers They create and manage the app,the website and everything that concern medias.

CHefs

They made the cooking staff.They are ready to be rent and to do classes.

General staff It’s made of receptionists,delivery mans (FSP),cleaners.

They manage the pratic roles.

02_CONCEPT #LE PERSONE

02_CONCEPT #LE PERSONE

02_CONCEPT #LE PERSONE

02_CONCEPT

#RAPPORTO CON L’ESISTENTE

03_PROGETTO

#INQUADRAMENTO

NI

ARTI

SAMM VIA

VIA

NTE

A FERR

A

TI POR

PRIMO TUNNEL _VIA PARRAVICINI

03_PROGETTO

#INQUADRAMENTO

PRIMO TUNNEL _VIA PARRAVICINI VIA FERRANTE APORTI

03_PROGETTO

#INQUADRAMENTO

‘s COLLABORATION WITH MOK!

SPAZI CONDIVISI

parco suburbano

03_PROGETTO

#INQUADRAMENTO MOK! network’s POLICY

MOK’s purpose is to open new stores in the most important italian cities.

The policy is to exploit disused places to requalify it.

NOW

AFTER

03_PROGETTO

#RAPPORTO TRA SPAZIO E FUNZIONE KITCHENS TUNNEL

WORKSTATION DINING TABLE LIVING SPACE TOILETS

0

1

2

3

4

5 m

03_PROGETTO

#RAPPORTO TRA SPAZIO E FUNZIONE kITCHENS TUNNEL

material section

Material sketch

LUCA MIODINI

03_PROGETTO

#RAPPORTO TRA SPAZIO E FUNZIONE INFO & QUARTER TUNNEL

FooD SHARING POINT KITCHEN SHARING POINT INFO DESK & RECEPTION RENTAL COOKS CHANGING ROOMS

0

1

2

3

4

5 m

03_PROGETTO

#RAPPORTO TRA SPAZIO E FUNZIONE INFO & QUARTER TUNNEL

material section

Material sketch

LUCA MIODINI

03_PROGETTO

#RAPPORTO TRA SPAZIO E FUNZIONE COOKING CLASSES TUNNEL

COOKS WORKSTATION PARTICIPANTS WORKSTATION PARTICIPANTS CHANGING ROOMS

0

1

2

3

4

5 m

03_PROGETTO

#RAPPORTO TRA SPAZIO E FUNZIONE Cooking Classes TunneL

material section

LUCA MIODINI

03_PROGETTO #COMPONENTI DI PROGETTO

FOOD SHARING POINT

FOODS DON’T NEED A GOOD COLD CHAIN.

WHICH FOODS ARRIVE TO OUR FOOD SHARING POINT?

FOODS N E E D A COLD CHAIN.

mok’S NEEDS TWO TYPES OF FOOD BOXES

LUCA MIODINI

03_PROGETTO #COMPONENTI DI PROGETTO

FOOD SHARING POINT 1. MODULAR WOODEN BOXES

THINKING FOR EXPOSURE OF FOOD DOESN’T NEED TO BE COLD

40 cm

VIEWS OF BOX

60 cm

LUCA MIODINI

03_PROGETTO #COMPONENTI DI PROGETTO

FOOD SHARING POINT 1. MODULAR WOODEN BOXES

LUCA MIODINI

03_PROGETTO #COMPONENTI DI PROGETTO

FOOD SHARING POINT 2. REFIGERATED MODULAR WOODEN BOXES

THINKING FOR EXPOSURE OF FOOD NEEDS TO BE COLD

43 cm

40 cm

VIEWS OF BOX

60 cm

LUCA MIODINI

03_PROGETTO #COMPONENTI DI PROGETTO

FOOD SHARING POINT 2. REFRIGARETED MODULAR WOODEN BOXES

LUCA MIODINI

03_PROGETTO #COMPONENTI DI PROGETTO

FOOD SHARING POINT

LUCA MIODINI

02_CONCEPT #FUNZIONI

Alice Paganini

Modular Table

Before

After

Modular table for external use

Mok’s versatility is represented also by its furniture.

Mok’s tables are modular and extensible to allowed users to create and to organize their personal spaces in few small moves.

03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini

Modular Table

1

Pull to the right the plane.

Pull down the legs.

3

2

Push upwards until it clicks

4

03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini

Modular Table

80

75 70

160

240

03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini

Sliding wall

1.Open

To have a big space for a big group of people

2.Drag on

3.Pull

3.Close

Just pull till the wall will block himself

To drive the slide wall

To have little space and more privacy.

03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini

How does it work

The wall is formed by a fixed part and a sliding one.

The fixed part it’s a subframe in which is mounted a parallel and least panel (the sliding part) that moves in a fixed track,usually formed by one or two “rails”.

03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini

How does it work Technical drawings

Orizontal section 1:50

1 2

1:10

1

2

03_PROGETTO #COMPONENTI DI PROGETTO Alice Paganini

How does it work Technical drawings

Vertical section

1 1:50 1:10

1

03_PROGETTO

#NUOVO SCENARIO

03_PROGETTO

#NUOVO SCENARIO

03_PROGETTO

#POSSIBILI SCENARI Kitchain-Do it Yourself

Possible outdoor use

03_PROGETTO

#POSSIBILI SCENARI MoodBoard Atmosphere