Beyond
GROOMING & GLAMOUR
SKIN-DEEP By Amanda Dahl
C
hanging negative perceptions of plastic surgery is no easy task, but Kate Schoemehl is on a mission to show that the effects of feeling beautiful are felt much deeper than the skin’s surface, as evidenced at the metro area’s first Botox bar, Metro Medspa. “A lot of women feel like aesthetic treatments are inaccessible,” Schoemehl says. “We are trying to offer a space for women of every age and every lifestyle. There is so much around feeling beautiful. It instills confidence. You feel empowered. You feel ready to face the world.” Part of what Schoemehl calls “demystifying aesthetic treatments” is creating a communal experience, similar to what guests feel when entering a dry bar to get their hair blown out and styled. Steering away from the private clinical settings where injectable treatments behind closed doors can make patients feel as if what they’re getting done should be hidden, Metro Medspa aims to create a social atmosphere – even encouraging guests to take part in social media. “Have it be something where you are proud of the place and coming to get these treatments,” Schoemehl encourages. “These treatments can be an opportunity for us to lift each other up and feel good. We can embrace aesthetic treatments as part of self-care.” With 12 years of experience in the aesthetic industry, alongside her husband, who boasts 20 years of experience, Schoemehl brings cuttingedge procedures from New York City, where she began, to the Midwest, turning a laser hair removal clinic into a full-service medispa in south St. Louis County. “We grew it until we were bursting at the seams,” she recalls. “We had a waitlist and couldn’t hire more staff because our treatment rooms were packed. We had proved the concept. Then we had the opportunity to build out my dream [with Metro Medspa].” The Botox bar is run entirely by women, whom Schoemehl affectionately refers to as “the girl gang.” “I’m lucky to be the face of [Metro Medspa] and to get to talk about it, but … the girl gang are
the ones that make all of it happen,” she says. “We’ve got a fierce team of women. Our staff is such a huge draw, and they make Metro Medspa everything that it is – from the women at the front desk that greet you to the providers we have
to my office managers, who work tirelessly behind the scenes.” Metro Medspa, 12608 Lamplighter Square Shopping Center, St. Louis, 314-842-5600, themetromedspa.com LadueNews.com | October 15, 2021 29
