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MARKETING YOUR NEW SMALL BUSINESS
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ou’ve been working hard for months or even years to launch your new small business and the day is finally here. You’re open for business, the ribbon has been cut, but now what? How do you get the word out to the community about your products or services?
give their branding a single thought. Execution and consistency are the most important tips for the most effective branding. You need to decide on a logo (even if it’s really simple - that’s okay!) and then make sure you use it everywhere. Here are some tips to make sure your brand is professional and effective.
Marketing a new business can be daunting… there are so many options. What is the best use of your time and money? Below are three areas where you should focus your time and marketing dollars in the early days.
Define Your Brand
1. MAKE SURE YOUR BRANDING IS ON POINT
Once you have decided on a direction for your brand, pick a logo and color scheme and stick with it. Always use your logo on all your advertising, marketing, and communications and be sure to use the same colors and fonts so your branding is always consistent.
Some people obsess over their business’ name and logo for months before actually getting started, and others don’t even
Create a “brand manual” that outlines how to use your logo and what fonts, colors and sizes are appropriate. If you hired
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a designer or agency to help you with branding, ask them to create a brand manual or style guide for you. Get the Brand Essentials Every business is different, but once you have a brand, here are some of the brand identity marketing pieces that can give your new small business a professional look and help get the word out: • Business Cards • Embroidered Shirts • Vehicle Magnets • Window Clings/Vinyl • Brochures/Catalogs/Menus
