Visit Lake Charles 2021 Business Plan

Page 10

| COMMUNITY DEVELOPMENT

COMMUNITY DEVELOPMENT GOALS & STRATEGIES 2021 ■ GOAL: By July 2020, have 40% of information shared by Visit Lake Charles submitted directly from stakeholders, including governmental organizations, community residents, social and health organizations, economic development, business and industry, and not-for-profit organizations. STRATEGY: Position Visit Lake Charles as the community resource for promotion by establishing and growing relationships with partners by attending open meetings and participating in events. Cultivate strategic partnerships with volunteer centers, volunteer connection agencies, foundations, governmental agencies, etc. _______ ■ GOAL: CVB staff to participate in quarterly volunteer events and have 50% of staff engaged as members in at least one civic organization. STRATEGY: Support and promote an online volunteer calendar system to improve the success of volunteer and relief efforts while strengthening relationships with VOADS, nonprofits, and emergency officials. _______ ■ GOAL: Review events and check-in with planners weekly to promote initiatives supporting the community’s long- and short-term needs while being a resource for community groups. STRATEGY: Engage with community organizations and individuals on the planning, development, implementation, and promotion of projects, events, products, and services that enhance the quality of life for Southwest Louisiana residents.

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