SALES/SERVICES |
SALES/SERVICES GOALS & STRATEGIES 2021 ■ GOAL: Build booked meetings and convention
■ GOAL: Achieve a 15% increase in the total room nights
numbers back to 50% of 2019 room nights by the end of
booked from 2020 in the Sports Tourism market segment
calendar year 2021.
by the close of 2021.
STRATEGIES:
STRATEGIES:
•
•
Leverage the Meeting Incentive Program as a tool to encourage meeting planners to bring their events to
participants by continuously evaluating and
SWLA while also working with partners to identify
balancing the availability of facilities along with the
opportunities to entice new clients, events, meetings
greatest potential economic impact on Southwest
and conventions. •
Maximize prospects of bringing in teams and
Attend a variety of meeting planner organization
Louisiana. •
Maintain strong communication efforts with rights
events within drive markets to develop prospects and
holders and facility operators to enhance possibilities
strengthen relationships.
of bringing in additional sporting events. •
PARTNER OPPORTUNITIES Quarterly Hotel Meeting Dates: Q1: Feb. 23, 2021 Q3: Aug. 17, 2021 Q2: Apr. 20, 2021 Q4: Nov. 30, 2021
Implement MeetingMax hotel booking software for visitors to secure rooms for sporting events being held in SWLA. This software tracks bookings in realtime, providing insights into the hotel booking habits and trends of teams/participants.
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