| STRATEGIC PLAN HIGHLIGHTS
VLC BUSINESS PURPOSE
VISION A world-class destination where residents and visitors stay and play. MISSION To advocate for the tourism industry and promote Lake Charles/SWLA as a dynamic destination serving our visitors and community. VALUES We believe in: Impassioned Hospitality: Our servant attitude ensures that we deliver exceptional experiences to our stakeholders and our visitors. Strategic Collaboration: We know that—with the right partners—we can accomplish more. Authentic Kindness: In all our endeavors, we exercise intentional care and compassion. REPUTATION We will be known as: • Innovative and impactful leaders in the industry. • A transparent and efficient organization. • Credible and dedicated tourism professionals. POSITION VLC is the only organization in SWLA providing advocacy, promotion, and education for the tourism industry through: • Cutting-edge marketing and sales programs. • Industry leadership and collaboration with elected leaders/stakeholders. • Programs, partnerships, and communications that foster the visitor economy and develop the destination.
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