Growing Your Business

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NEW MARKETING STRATEGIES FOR A NEW WORLD

IN 2009, JIMMY BUFFETT

released a song that only he can write. Titled “A Lot to Drink About,” you wouldn’t have to alter the lyrics much to match today’s world: “There’s the price of oil, The war of the spoils, Here’s your bucket for the big bailout, Iraq, Iran, Afghanistan, We’ve got a lot to drink about.” While drinking doesn’t solve our problems, ACTION does and in today’s uncertain and hightech world, keeping your business in front of your audience can be a daunting task. Nevertheless, it is a very important one. In fact, experts agree that combining print and digital in your marketing is a much more e ective strategy than using either one alone. But that can get tricky when you consider ROI and getting tangible, traceable results from your advertising dollars. Well, fear not! ere are some creative ways to get your message to the right people at the right time at the right price! With in ation hitting a 41-year high just a few weeks ago, it may be time to rethink your business and marketing strategies. Programmatics advertising is a techy de nition but in layman’s terms it’s the ability to place a client’s ad on any customer’s device at any time. As we like to say here at Lake Norman Woman Magazine, “Fish Where the Fish Are” and that is exactly what programmatics does. It allows you to target users on a granular level. With access to incredible amounts of data, we can directly and speci cally target your viewers. is means you’re using your ad budget smarter, eliminating waste on people who are unlikely to be interested in your product. w

In order to help you stay current and proactive in your business, here are a few more facts about programmatics advertising:

Specifi c Targeting Capabilities:

With programmatics, we have the ability to deliver your ad to prospects who we know with certainty (through their behaviors such as keyword searches, website visits, location, and interests) are already interested in your product or service.

Site Retargeting:

This targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.

Keyword

Retargeting: We’ll create a custom keyword list containing hundreds of words and phrases to capture users whose searches match your messaging. We’ll then track each word’s results and update this list throughout your campaign.

Geo-Fencing: This is the drawing of a virtual barrier around a location. When prospects enter this parameter, ads are delivered on their devices. We can help you target by neighborhood and other specifi c locations (including your competitors’ cities, towns, or zip codes).

Geo-Targeting: Delivering ads to prospects that meet specifi c criteria and are inside a defi ned radius is another benefi t of programmatics advertising. Each campaign needs a geographic target when using the keyword tactic and you can target by cities, towns, states, or zip codes. Conversion Zones: These zones are a powerful means of tracking those who have seen your ad and then walk through your door … think EVENTS! You can target a relevant event, such as a Panther’s game, collect the users, and then market to them at the event and/or up to 30 days prior. w

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