growing your
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BUSINESS
N E W M A R K E T I N G ST R AT E G I E S F O R A N E W WO R L D
IN 2009, JIMMY BUFFETT
released a song that only he can write. Titled “A Lot to Drink About,” you wouldn’t have to alter the lyrics much to match today’s world: “There’s the price of oil, The war of the spoils,
Here’s your bucket for the big bailout, Iraq, Iran, Afghanistan,
We’ve got a lot to drink about.”
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JUNE 2022
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While drinking doesn’t solve our problems, ACTION does and in today’s uncertain and hightech world, keeping your business in front of your audience can be a daunting task. Nevertheless, it is a very important one. In fact, experts agree that combining print and digital in your marketing is a much more effective strategy than using either one alone. But that can get tricky when you consider ROI and getting tangible, traceable results from
lakenormanw oman.com
your advertising dollars. Well, fear not! There are some creative ways to get your message to the right people at the right time at the right price! With inflation hitting a 41-year high just a few weeks ago, it may be time to rethink your business and marketing strategies. Programmatics advertising is a techy definition but in layman’s terms it’s the ability to place a client’s ad on any customer’s device at any time.
As we like to say here at Lake Norman Woman Magazine, “Fish Where the Fish Are” and that is exactly what programmatics does. It allows you to target users on a granular level. With access to incredible amounts of data, we can directly and specifically target your viewers. This means you’re using your ad budget smarter, eliminating waste on people who are unlikely to be interested in your product. w
