Winter Marketing Campaign Launched to Boost Seasonal Tourism Cumbria Tourism The Cumbria Tourism team was out in force at the Westmorland Show, to launch a new seasonal marketing campaign aimed at supporting tourism businesses through the crucial autumn and winter months.
A
mid growing concerns over rising costs, the county’s official Destination Marketing Organisation will be forging ahead with a series of high-profile marketing activities to support concerned businesses and build momentum for forward bookings at a traditionally quieter time of year for the county’s visitor economy. As well as inviting tourism operators to get involved in the campaign, the strong Cumbria Tourism contingent
208
Rachel Tyson of Cumbria Tourism with Clare Bateman & Liz Darling-Mortimer of Lindeth Howe
at the Westmorland Show is speaking directly to would-be visitors. It’s also a chance to highlight the moneysaving MyCumbria card, which offers
LANCASHIRE & NORTH WEST MAGAZINE
a range of discounts on shopping, food and drink, and things to do for local residents.
www.lancmag.com