DEFYING LOCKDOWN to turn on the fashion promotion style UCLan’s Hinna Kazi, 20, from Accrington, currently in the third year of her fashion promotion degree, teamed up with fellow students based as far afield as Nottingham and Bournemouth to bring together the styling, set design, photography and graphic treatment for the project. In collaboration with Converse, the creative brief provided each student with a full range of Converse and size? apparel to style themselves. The size? stylist was then responsible for styling their two models in two head to toe looks. To ensure each product was worn in a way that was authentic to each individual, size? encourage its student ‘Allstars’ to customise the apparel through tailoring, patches or painted messages. The brief specified the clothing should lean towards practicality and function – improvising on workwear and comfortable styles familiar to students engaged in practical work. The full project was completed on budget, to a deadline of one week and has now been rolled out nationally.
UCLan creative joins online team of national student talent to deliver ad campaign for major retailer.
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talented fashion promotion student from the University of Central Lancashire (UCLan) has defied lockdown to join a virtual team of student creatives from across the UK to devise and deliver a promotional campaign for international retailer size? 190
LANCASHIRE & NORTH WEST MAGAZINE
Commenting on her role in the project Hinna said: “We had an initial meeting on-line to share ideas and this formed the creative direction for our campaign. Coming from an ethic minority background I’m very keen to give a voice to underrepresented people and for this campaign I based my ideas around interests in street style and sports, incorporating a late 1990s/ early 2000 feel. “The Converse brand is so versatile it gave us lots of scope for creative ideas. The whole project was completed virtually, and in a week. I even organised a Facetime call to help direct the photography shoot. www.lancmag.com
