WRIGHT MONNING
Marketing the Lore & More of Texas STORY BY LORIE A. WOODWARD
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HE LAND, LORE AND HISTORY OF TEXAS HAVE ALWAYS FASCINATED WRIGHT MONNING OF DALLAS. “About the time I was in first grade, I used to sit and just stare at a big Texas map that was hanging on our wall,” said Monning, noting he taught himself all 254 counties and their locations at that early age. “I’ve always been fascinated by the land, its history and the stories that come from landowning families.”
The fifth generation rancher built a career on this passion. “When I finished school, I started improving ranch properties—creating water features such as bass lakes and stock tanks, restocking and managing the bass lakes on our ranch, developing and farming wetlands for waterfowl and habitat for whitetails, planting food plots and a variety of other ranch-related projects,” Monning said. “Ranch brokering was the next logical step. It allowed me to focus on other people by helping them not only see the potential in their land, but develop and dial it in to its full potential, especially recreational ranches.” He earned his real estate license in 2006. “Over the years, the ranch business has changed, especially how ranches are presented to the marketplace on the Internet. We also have affordable access to incredible tools such as drones, satellite tools and precision GPS equipment that I never could've envisioned when I began my career, but now can’t live without. I love this industry even more than I did in 2006,” Monning said. This spring, Monning’s enthusiasm and expertise are laserfocused on launching the Monning Ranch Group. The team is affiliated with Compass Real Estate and is based out of Compass’ Dallas office. “It was the right move at the right time for me,” Monning said. “Aligning with Compass and its proprietary technology platform and having access to its marketing opportunities brings an unsurpassed ability to market my clients’ properties.” Even in the far-flung corners of the world, the words “Texas” and “ranch” attract attention. “No other state has more lore than Texas,” Monning said. “I strive to sell ranches that embody the lore of Texas—ranches that people tell stories about and have for several generations.”
