Li Magazine 60th Edition

LANDLORD INVESTOR

WRITTEN BY INDUSTRY EXPERTS COVERING ALL ASPECTS OF BUY-TO-LET

LANDLORD | PROPERTY | INVESTMENT

60TH EDITION | 2020

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IN THIS ISSUE...

Update of the current market situation, the future and how investors can flourish

How you can get discounted property deals post lockdown

Navigating the Covid-19 storm

What does the new stamp duty policy mean for buyto-let?

Let’s not overlook the resilience of the property market

How is the UK property investment market going to look after the coronavirus?

A scary story with a positive lesson

A warm welcome to the 60 Edition of Landlord Investor Magazine.

TH

Welcome to Issue 60 of Landlord Investor Magazine. There’s so much to say that I’m not really sure where to begin. It’s only proper that I should start by offering our deepest sympathy to everyone who has been impacted by Covid-19. Given we’ve had personal experience of how awful it can be, I can at least speak with a degree of understanding.

With regards to the property market, all reports suggest it has remained fairly buoyant, and the announcement re stamp duty could be an enticing stimulant. The real impact however has been squarely upon existing BTL landlords. Fuzzy government guidance for both landlords and tenants hasn’t helped, and I suspect we’ll be unpicking the result for some time to come. We published some truly saddening experiences from our readers in the Landlord Survival Guide. We hope our Survival Guide supplement helped in some small way. What started as a single issue turned into 7 editions, which we published for free and at our own expense. In the absence of guidance we felt it was our duty to do what we could, and this was reflected in the extraordinary stats, which were upwards of 21,000 views.

In this issue we have some superb content, which largely follows on from the theme of the aforementioned Survival Guides, and begins to address some of the unique issues Landlords are currently facing.

Given we’ve been inundated with requests for advice over recent months, our shows should constitute a welcome return for those seeking more detailed guidance.

On the subject of our 2020 show calendar: the Government has finally issued official guidance for conferences and exhibitions, stating October 1st as the date to resume activity. So we hope to make a return with our Manchester and Cardiff shows; October 8 & 22nd respectively, followed by our end-of-year Olympia Show on November 3rd. Visit www.landlordinvestmentshow.co.uk to find out more and register for FREE admission.

My apologies for the shifting of dates and subsequent cancellations.

The circumstances are obviously way beyond our control. From the very beginning our policy was that the show must go on - in whichever form is viable, and with the above in mind, and an audience of landlords desperate for advice, we sincerely hope to see you in the last quarter of 2020.

From here-on I’d just say watch this space and keep an eye on our website. We’ll do our utmost to keep you informed and if you’ve not already opted-in to our news and updates, you can register here www.landlordinvestmentshow.co.uk/li-magazine

IN THIS ISSUE...

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Stay well, and I hope to see you in October.

TH

LANDLORD INVESTOR MAGAZINE Editor Tracey Hanbury

Editorial Contributors Karl Griggs Paresh Raja Paul Mahoney Patrick Shuker

Chris Bailey Paul Shamplina Kam Dovedi John Howard Reece Mennie Mario Carrozzo

Follow us:

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Show Update Shows returning in October 2020 - following government announcement

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Investment A scary story with a positive lesson Investment How is the UK property investment market going to look after the coronavirus?

Investment Let’s not overlook the resilience of the property market

Smart Thinking Inspire Home Automation

Smart Thinking Moving on from Coronavirus Taxation Interest free tax deferral offers landlords opportunity to plan ahead

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@LandlordInShow

Landlord Action Gas safety & Section 21 light at end of the tunnel?

Post-Lockdown Property Deals How you can get discounted property deals post lockdown

Bailey Group Navigating the Covid-19 storm Market Outlook Update of the current market situation, the future and how investors can flourish Market Outlook What does the new stamp duty policy mean for buy-to-let?

Market Outlook The changing landscape of the PRS in a post COVID-19 World LIS Media Like. Share.

Grow

@LandlordInvestmentShow

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Printing

Contact

Marc Riley

IOP Marketing

Telephone: 020 8656 5075 landlordinvestmentshow.co.uk Published by LIS Media, 27 Stafford Road, Croydon CR0 4NG

Statements and opinions expressed in articles, reviews and other materials herein are those of the authors; the editors and publishers and do not under any circumstances constitute investment or legal advice. While every care has been taken in the compilation of this information and every attempt made to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. LIS Media, Tenants History Limited and our contributors will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within these pages or any information accessed through the promoted links.

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Manchester - 8 October Cardiff - 22 October London - 3 November

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SHOW UPDATE

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Shows returning in October 2020 following government announcement Following the government announcement that exhibitions and conferences can resume from October 1st, we are delighted to announce a revised calendar of events for Q4 2020, starting with a return to Manchester, Old Trafford on October 8, and Cardiff City FC on October 22nd. On November 3rd we’ll be holding our only 2020 London Show at Olympia. Given we’re moving our London exhibitions to a new location in 2021, this will be our last ever show at Olympia London.

We have huge affection for this venue and would like to say a huge thank you to everyone who has made it such a success.

Prime Minister, Boris Johnson went on to thank the UK Events Sector: “Finally, we would like to thank the entire events industry for their patience, resilience and support that they have demonstrated over what has been an incredibly challenging few months, and we look forward to working together, with one voice, as we look towards the next stage of our recovery.”

At all of our show locations we'll rigorously observe all safety guidelines the government suggests, plus

anything else we see fit to implement.

In terms of exhibitors, we already have brands galore offering all kinds of useful products and services for landlords and investors. In addition, we have a growing list of seminar speakers, delivering all kinds of expert advice.

Check the show website to see exactly who’ll be appearing and covering which subjects.

that you have myriad question and concerns. As always, our shows exist to put you in touch with people who can help, and hope our return in October will signal a degree of relief.

We'd like to thank all our exhibitors, attendees, speakers and staff for their patience during this distressing time and sincerely hope to see you in October.

Our expert panel debates are still to be finalised, but will be discussing the impact of Covid-19 on the UK property market, and key issues facing landlords post the crisis.

The National landlord Investment Show is a beacon for anyone with an interest in the private rented sector. We don’t take our position lightly and the safety of our attendees, exhibitors, speakers and staff is paramount. Obviously the next month is crucial in terms of developments, but at the time of publishing we fully expect to have a calendar of safely executed events in the latter part of 2020 (see top left for 2020 locations and dates).

If you're a BTL Landlord we appreciate it has been a worrying time and

We would like to thank the entire events industry for their patience, resilience and support.

PM Boris Johnson

To find out more and register for free admission please visit www.landlordinvestmentshow.co.uk 2

LANDLORD INVESTOR 60TH EDITION

SHOW UPDATE

Here’s a snapshot of our hugely successful 2019 Show(s). Obviously we’ll be deploying whatever measures are required to keep our attendees and exhibitors safe in 2020.

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Learn more and register for your FREE show tickets at landlordinvestmentshow.co.uk Covid-19 Statement: the safety of everyone at our events is paramount. Obviously we will be following Government guidance, plus any additional measures we see fit to implement. Due to the variable nature of the Covid-19 situation we will publish full details as we get closer to each event.

INVESTMENT

PAUL MAHONEY NOVA FINANCIAL GROUP

A scary story with a positive lesson

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LANDLORD INVESTOR 60TH EDITION

INVESTMENT

Is now a good time to invest?

Will my money be safe?

Should I be waiting for a better time?

I’m too busy with work at the moment!

I’ll wait till next year!

And so on and so forth....

This is just some of the reasons that we are given for not improving your financial position or making sensible investments.

In my opinion, the risk of doing nothing is greater than a measured risk And I have a story that is quite close to home that hopefully will convince you of the same.

A childhood friend of mine was recently diagnosed with terminal cancer at the age of 36. He has a wife and young daughter and spent most of his life working to provide for them whilst not really considering how he can best utilise the money he earns from his job and actually improve the overall financial position of his family longer term.

His name is Michael Romeo and he recently published a book called terminal velocity where he describes his experience with being diagnosed with terminal cancer and the incredible things that he has achieved in the 12 months since he was told he had 6 months to live.

That’s right he’s outlived the doctor’s diagnosis by double and he has very selflessly published a book to help others realise that they are not invincible, they are finite and they

LANDLORD INVESTOR 60TH EDITION

should be taking every opportunity available to them to improve their financial position to ensure their families comfort rather than taking things for granted.

We recently did an interview with Michael and Vanessa from property tribes which can be viewed here; https://propertytribes.com/ financial-lessons-from-terminalcancer-t-127647407.html Michael’s book can be purchased at this link and all proceeds go to the trust account for his daughter; https://michael-romeo.square.site/ If anybody needed a positive kick in the bum, then this is it so please learn from Michael’s experiences.

Paul Mahoney

In my opinion, the risk of doing nothing is greater than a measured risk.

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INVESTMENT

KARL GRIGGS DIRECTOR, CPC FINANCE

How is the UK property investment market going to look after the coronavirus?

The global coronavirus pandemic has impacted every single industry, including property and the market is going to look different in the coming months. Here are some considerations for property investors to bear in mind now, which will affect how lenders treat them in the future.

What changes do you think we will see in how lenders operate post-lockdown?

I anticipate that we will continue to see fewer products than before on the market and longer processing times for underwriting. I think that manual underwriting will become more important as lenders really try to get to know their investor customers. This has the advantage of greater flexibility from lenders as it is a more pragmatic approach, but it will also lengthen the underwriting processing times. In any case, we are going to see more paperwork for investors to manage. This is something that we at CPC Finance help our clients with. We collate and keep updated all the information within our clients’ portfolios. This way, when you purchase or re-mortgage a property, it’s ready for the lender to review.

Are payment holidays or bounce back loans a red flag to lenders?

We are not yet completely clear on how lenders will react to a mortgage

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payment holiday, even if it will not appear on your credit file. I anticipate that lenders will be looking closely at all pandemic-related financing, such as mortgage payment holidays and bounce back loans. They will be looking at why you needed to apply for a mortgage payment holiday or bounce back loan and if it was the result of a poor business plan that did not adequately take into account void periods. Lenders are going to be looking very carefully at business plans going forward and plans in the event of a second lockdown.

They will definitely look negatively on any investor who has misused these offerings. They are very likely to be checking bank statements from the pandemic period (probably March 2020 onwards) to check your activity.

For example, if you took a mortgage payment holiday, but you were still receiving rent, this will show up and that will definitely be a red flag to lenders.

With an HMO property, will void periods due to the pandemic be looked at negatively by lenders for future lending?

Actually, if you have had void periods and were able to carry on operating as usual, without a mortgage payment holiday, this will be looked on as a sign

of a strong business model. It means that you have built your business model in a responsible way, taking into account inevitable void periods. The stress rates were intended to cover void periods and therefore continuing activity despite voids is a positive signal to a lender.

I think that manual underwriting will become more important as lenders really try to get to know their investor customers.

LANDLORD INVESTOR 60TH EDITION

INVESTMENT

PARESH RAJA CEO, MARKET FINANCIAL SOLUTIONS

Let’s not overlook the resilience of the property market There’s been plenty of discussion of late about the long-lasting impact that COVID-19 will have on the UK property market. At the moment, there is a tendency to view things from a cautious, and in some instances pessimistic, standpoint. This is warranted in today’s current climate, particularly as there is still so much uncertainty surrounding the pandemic.

However, we should not let this overshadow positive developments and trends. After all, based on recent statistics there is good reason to be optimistic about real estate’s future prospects, particularly as an asset class.

‘Open for business’ On May 13th, property was one of the first industries to benefit from an initial relaxation of social distancing measures in England. Buyers and renters were once again able to move properties, while estate agencies could arrange physical house inspections.

The impact of these changes was almost immediate. For example, Rightmove recorded a 111% weekon-week increase in new listings on the day these reforms came into force. Importantly, this momentum continued as a result of new buyers and sellers having the confidence to once again enter the market. On May

LANDLORD INVESTOR 60TH EDITION

27th, Rightmove reported its busiest day on record, receiving over six million visits to its listings, which was an 18% increase compared to the same Wednesday twelve months earlier.

Finally, the online real estate and property portal revealed that average asking prices in June are now 1.9% higher than they were in March.

These figures are significant for a number of reasons. First off, it shows that buyer demand witnessed at the beginning of the year has not disappeared. Instead, there is clear pent-up demand that is slowly being released as the COVID-19 pandemic eases. Secondly, it challenges the view that house prices will plummet as a consequence of the coronavirus.

Zoopla’s house price index for May anticipates house prices to maintain year-on-year growth of 2% during Q3 2020.

Negative house price growth is of course still a possibility, but based on the historical performance of real estate, it will be able to quickly recover once certainty returns to the market.

Having a long-term perspective In times of uncertainty, it is important for investors not to make hasty decisions. Instead, there are advantages that come with holding

assets that can deliver security and long-term returns. This is the reason why bricks and mortar remains popular. Even in the midst of the pandemic, buyer demand has resulted in transactions still taking place.

With talks of negative interest rates and a potential second wave of cases, property remains an attractive investment option for those seeking a resilient asset positioned to provide long-term capital growth.

It shows that buyer demand witnessed at the beginning of the year has not disappeared.

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SMART SOLUTIONS

Smart thinking As the warm weather settles in, hopefully for the summer, is it really time to think about heating?

For many of our customers, no, they have already turned their heating into a summer mode that still provides heat if needed, but prevents excess waste.

For other landlords, perhaps with heating controls locked in the cupboard, now is the time to make the Journey to the property to adjust the heating settings. But is this a necessary journey in the current climate?

Is your property empty? Now more than ever, there are empty properties up and down the country but is the heating off? Perhaps you have a holiday rental where the cleaner usually turns the heating down? Did they do this?

How do you check? Can you check?

How does a Smart Thermostat Help?

Smart Thermostats provide remote access to your heating system 24 hours a day, allowing you to easily adjust the heating up or down from the comfort of your own home. They can alert you if the property is too hot, or too cold.

However, Smart Thermostats are not all equal. Often the local controls will override the remote control, allowing the temperature inside the property to soar. This is where you would need a Smart Thermostat designed for Landlords. They can reduce wasted heat by setting maximum temperatures and programmed heating times that cannot be adjusted locally, yet still provide limited local override.

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How much can I save?

About Us

These vary from property to property, depending upon usage, however, our research shows when the bills are not paid by the occupiers, then there is significant wasted heat. Often, our systems pay for themselves within a year, and provides a significantly reduced carbon footprint.

Inspire Home Automation have revolutionised the Smart Thermostat, creating a unique version specifically aimed towards landlords to enable them to gain control of their heating and hot water. All products are manufactured in the UK and we have a dedicated support and sales team based in our offices in Wimborne, Dorset.

When the Smart Thermostat is paired to room sensors, or linked into online booking platforms, these savings can increase even further.

When to Install a Smart Thermostat Surprisingly, the Summer is the ideal time to install a Smart Thermostat. If you have student properties, these are likely to be empty. Also, there are ample Electricians / Heating Engineers and Plumbers available. Once the colder weather bites, these trades become busy fixing and replacing broken boilers.

Proud to be one of the only Smart Thermostat manufacturers with a 5* Trustpilot rating. Our Smart Thermostats allow you to monitor usage from your desktop or app using simple controls that enable you to lock functions and get alerts which can be pre-set by you.

Putting landlords back in control and saving you money.

Due to our local manufacturing, we are one of a few Smart Thermostat manufacturers that have remained fully operational during this pandemic, and can be contacted on 01202 798390, 9am to 7pm, 7 days a week.

Summer is the ideal time to install a Smart Thermostat. If you have student properties, these are likely to be empty.

LANDLORD INVESTOR 60TH EDITION

SMART SOLUTIONS

PATRICK SHUKER FOUNDER, RENT CHIEF

Moving on from Coronavirus As Landlords it is fair to say that the governments attention has been diverted away from us on to the pandemic and soon to be Brexit, yes remember that we are exiting the EU this year.

But we do have one new factor, COVID-19. A factor that no one could foresee, and it has impacted on everyone at some point and in some way and it is here to stay, at least for some time yet and the question is “How are YOU going to live with it?”.

How are you going to regain lost revenue and satisfy increased safety measures? Handling viewings / inspections is still a concern - Do you want a physical viewing in a small area with someone else breathing over you?

How do you sign your documentation?

Do you share a pen or lick your fingers before you turn the page?

Before we panic though it is important to remember the fundamentals of property investing will never go out of fashion with rental demand across the UK expected to continue to exceed supply long into the future. The recent stamp duty changes are welcome from government and maybe we’ll see more – but don’t hold your breath.

So as landlords it’s time to batten down the hatches and focus a little more on each area that can improve our returns.

1. Profits – Don’t miss rent review opportunities, review your debt to ensure you’re not overpaying. Consider HMO, short term or holiday let strategies.

LANDLORD INVESTOR 60TH EDITION

2. Maintain standards – constant monitoring of your properties to ensure maintenance issues don’t end up with you being fined or losing tenants. Indeed, invest in your properties to ensure you’ve got a great offer that keeps your tenants happy.

3. Value your time! – Work effectively, keep good records, can you use technology to help?

If you are looking at expanding your portfolio, make sure you are correctly comparing properties to get the best possible return on investment. It’s important to model this and consider the total cost of ownership of your investment that includes all your purchase costs, refurbishment alongside ongoing cash flow taking into account voids and all reasonable costs. Consider realistic property price appreciation and rent increases over the period.

Moving digital

Rent Chief (www.rentchief.co.uk) we have tools that will help you optimise your investment, calculate true returns of your properties. Manage tenants more effectively and access to better deals on your financial services. We offer a free version for life for any landlord with less than 5 properties and the paid version is currently free for new users for 6 months.

How are you going to regain lost revenue and satisfy increased safety measures?

If you are considering moving to a digital option then this might help, check out

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TAXATION

CHRIS BAILEY GROUP DIRECTOR LESS TAX 4 LANDLORDS

Interest free tax deferral offers landlords opportunity to plan ahead 12

LANDLORD INVESTOR 60TH EDITION

TAXATION

If you make no money – you pay no tax. At least that is how it used to be before Section 24.

Fortunately, the government are allowing all landlords who made a tax Payment on Account in January 2020 to kick the can down the road, with the option for an interest free deferral for your second 19/20 tax year payment.

The payment due by July 31st 2020 can be pushed back until January 31st 2021.

This is an especially welcomed move by the government whilst cash-flow is tight, but it does mean landlords may need to plan further into the future than they might normally do.

There have also been calls – although so far these have fallen on deaf ears – for the chancellor to delay the final stage of Section 24 which came into force from April 6th 2020. Such news would be welcome but has not yet been forthcoming and does not seem likely.

Those that currently have a Section 24 issue then will still see this compounded in their January 2021 tax bills as the payment on account tax escalator effect continues to build.

As an example, let us look at a landlord taking advantage of the payment deferral, with £160,000 Gross Rental Income, £30,000 Expenses and £70,000 in disallowed Finance Payments and no other income. This landlord will need to find £27,070 in January 2021, and £12,250 in July 2021.

A total of £39,320 which is almost double the £19,200 paid in 2019.

A reduction in rent receipts will mean less tax due of course, but mortgage payments still represent ‘profit’ without income. Some BTL lenders are offering 3-month payment holidays, and landlords should investigate all possibilities to improve cashflow though be aware the knock-on effects

LANDLORD INVESTOR 60TH EDITION

Section 24 Impact on Tax Payments 30000

2021

Balancing Payment

25000

Deferred Payment

15000 2019 10000

2022

Payments on Account

20000

2023

2024

Jan July

Jan July

2020

2018

5000

0 Jan July

Jan July

Jan July

Jan July

Jan July

*July 2020 Payment on Account deferred until January 2021

could see an increase in tax owed for January 2022.

Businesses across the world right now are being painfully reminded that cashflow is king, and of course taxes are a critical part of your finances. For many landlords, accounting for tax on property profits in personal names is no longer an option and putting

off a decision on restructuring your business for too long could prove costly in the long term.

Portfolio landlords in particular should still seek advice. Becoming tax-efficient now could lead to a significant reduction in payments due in January. Such advice should also be tax deductible.

Businesses across the world right now are being painfully reminded that cashflow is king, and of course taxes are a critical part of your finances.

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Could You Signif icantly Reduce Your Tax Payments?

Video Vault

112 Minutes of Tax Planning Videos for Landlords

Sign up for free at lt4l.uk/taxvideo

LANDLORD ACTION

PAUL SHAMPLINA FOUNDER OF LANDLORD ACTION BRAND AMBASSADOR OF HAMILTON FRASER STAR OF CHANNEL 5

Gas safety & Section 21 -

light at end of the tunnel?

As you will be aware, under the Deregulation Act, failing to provide a gas safety certificate to tenants at the start of a tenancy before a tenant moves in, can prevent a landlord from serving a Section 21 notice.

One example of this was the Caridon Property Ltd v Monty Shooltz case back in February 2018. At the Central London County Court, landlord Caridon Property failed to obtain a possession order, based on their Section 21 notice, because they did not serve a copy of a current gas safety certificate BEFORE the tenant moved in on the 13th April 2017 it was served on the 26th April 2017.

His Honour Judge Jan Luba QC, one of the most respected landlord and tenant lawyers of his generation, ruled that if a current gas safety certificate was not served on the tenant before they took up occupation of a property then any Section 21 notice could not be relied on.

This ruling sent a strong message to housing practitioners and landlords alike.

However, in June there was a breakthrough for landlords who may find themselves in a similar situation.

The Court of Appeal handed down judgement on the Trecarrell House vs Patricia Rouncefield case and backed landlords.

Patricia Rouncefield’s property had a valid gas certificate both before and during her tenancy, but she was not

LANDLORD INVESTOR 60TH EDITION

given a copy prior to when she moved in during February 2017. She was served with a Section 21 notice on 1st May 2018.

Three judges each gave their own commentary on the case but agreed that ‘as long as the Gas Safety certificate is provided to the tenant prior to service of the section 21, the notice will be valid’.

On the face of it, this is fantastic news for landlords who, due to an admin error, may have been prevented from serving a Section 21 notice. We have had a handful of similar cases at Landlord Action and this is welcome news for them, providing some reassurance that provided they can prove they have been compliant by serving tenants with

the necessary documents, including Gas Safety certificate, a valid Energy Performance Certificate (EPC) and the government ‘How to Rent Guide’, then a Section 21 will be valid.

However, the story does not end here as the legal team representing Ms Rouncefield intend to seek permission to appeal to the Supreme Court.

Prevention is always better than cure and as it stands landlords (and letting agents acting on their behalf) should continue to ensure tenants are provided with a gas safety certificate IN ADVANCE of the start of the tenancy and before the tenant moves in. www.landlordaction.co.uk

On the face of it, this is fantastic news for landlords who, due to an admin error, may have been prevented from serving a Section 21 notice.

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POST-LOCKDOWN PROPERTY DEALS

KAM DOVEDI PREMIER PROPERTY EDUCATION

How you can get discounted property deals post lockdown How I've achieved £478,212 discount from property during lockdown so far and how you can too…

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LANDLORD INVESTOR 60TH EDITION

.12m x

azed window

pect, radiator

POST-LOCKDOWN PROPERTY DEALS

You are definitely able to do this by being an active property investor and taking on board the tips and strategies that I’m going to be sharing with you right now.

I’m also going to be sharing the key profiles of the people that we got the deals from…

Typically, 1 out of 3 sales fall through, which means that a seller will be desperately looking to invest in their property.

Since lockdown, my personal experience has been that these have been 1 in 2 sales for most sellers. Which means that it’s the perfect time for you to get a bargain!

We offered the seller a quick sale. However, everybody Now of course, the situation that is currently happening with understands that there could be some delays, due to Covid-19 is something that is affecting us all. The thing is as lockdown and this gives you time to get the finances. we’ve been active throughout lockdown and post lockdown, at Premier Property, we give a completely different perspective for property than what most people have heard from the media.

60 Now, if only more people knew that this is the best time you’ll Hillary  ever get within a decade, they could use this time wisely and Street 60 Hillary Street really make property investing work for them and move forward.

I’m going to be sharing a step-by-step process with you of what I mean by this.

Purchase Price: £55,000 Market Value:

£80,000 Purchase Price £55,000

I will also be sharing 4 real life case studies, just some of the Market Value £80,000 Discount: deals that we’ve done, where you can take practically tried and £25,000 Discount £25,000 tested information to really make your property project work Discount %: Discount % 31% for you post lockdown.

31% So let’s jump straight in!

This deal pictured above is a ‘golden nugget deal’. As you can see, the purchase price for this property was £55,000. This is how much was paid for a mid-terraced, Victorian, 2 bedroom house. That’s amazing value for what the property is.

Let’s dive deep into deal number 1.

We found this property from a London investor who was investing in the North.

This particular property was their first deal and they had purchased it at an auction. After buying the property, they spent a considerable amount of money refurbishing the property. They told me that they had spent over £30,000 on it, only to find that when they tried to sell it, the price that they wanted was more than the market value.

The property sat on the market for more than 4 months, with no offers. And because the property was based 250 miles away from where the seller lived, they were worried about break ins and was really having a few sleepless nights. And just when things were starting to pick up for him and he finally had a sale that was agreed, it unfortunately fell through due to the lockdown. Unfortunately, they didn’t really have much knowledge about property.

Now, the market value price for this property was actually £80,000. So as you can see, there is a very good and generous discount that we found for this property. In total, we achieved a 31% discount.

And keeping in mind, these market values that I’m sharing with you are like for like land registry comparables. So, when you are sourcing properties, that’s what you need to be looking for. This particular property is located in the Midlands. At Premier Property, our three specific locations are in London, in the Midlands and in North East Lincolnshire.

These are completely different areas, where you can find a variety of different kinds of properties. So it is absolutely paramount that you know your own goldmine area, as we call it at Premier Property.

Here are some pictures of what the interior of the property looks like. Interestingly, there wasn’t much refurbishment to do.

Bathroom

Living Room

with privacy glass, laminate

3.43m)

flooring, part tiled walls and

Upvc double glazed

a three piece suite

window, radiator, sockets

comprising: panelled bath,

and a storage cupboard.

pedestal sink unit and a

Stairs rising to the first

W/C.

floor:

Dining Room

Bedroom Two

Bedroom One Upvc double glazed window

12' 1'' x 11' 3'' (3.68m x

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Living Room

3.12m x 2.66m

3.68m x 3.43m

UPVC double glazed window to the front aspect, radiator and sockets.

UPVC double glazed window, radiator, sockets and a storage cupboard. Stairs rising to the first floor.

LANDLORD INVESTOR 60TH EDITION

12' 2'' x 11' 2'' (3.71m x 3.40m) Upvc double glazed window to the rear elevation, radiator, sockets and a storage cupboard

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Bathroom

10

UPVC double glazed window with privacy glass, laminate flooring, part tiled walls and a three piece suite comprising: panelled bath, pedestal sink unit and a W/C.

12' 2'' x 10' 1'' (3.71m x 3.07m) Upvc double glazed window to the front elevation, radiator, sockets and a storage cupboard.

Bedroom One

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Bedroom Two

3.71m x 3.40m

3.71m x 3.07m

UPVC double glazed window to the rear elevation, radiator, sockets and a storage cupboards.

UPVC double glazed window to the front elevation, radiator, sockets and a storage cupboards.

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POST-LOCKDOWN PROPERTY DEALS

What are your thoughts of it?

Let’s move forward and talk about the strategy for this particular property on 60 Hillary Street. This is a Buy to Let. And at Premier Property, we strongly believe that now is the time for the ‘rise of Buy to Let’. Which is happening now. They are the easiest types of properties that you can currently buy and get the sales agreed right now. Everyone understands that property in England and Wales is a tangible asset.

The scenario in this case is that the seller had inherited the property, which is why there was no mortgage outstanding on the property. If this is the situation with any seller, it gives you more of an opportunity to negotiate with the seller even better.

So the seller was in a relationship, where him and his partner had already found a property that they were buying. They wanted to relocate to London and were really excited to move.

Now let’s dive deep into deal number 2.

36 We found this property from a landlord with a portfolio Queens who thinks that because of all of legislation that is coming, Road 36 Queens Road such as tax changes (particularly Section 24), that he wants Purchase Price: to downsize his portfolio and is selling it off. If only people £125,000 knew that Section 24, legislation changes and the current Market Value: market are the biggest advantages to active property Purchase Price £125,000 £220,000 investors. Something we can discuss another day.

Market Value Discount: £220,000

Because he’s an investor, he understood that any other Discount £95,000 £95,000 investor will be looking for something too in the deal. For Discount Discount % 43% %: this reason, he was prepared to negotiate the price and also 43% give us a good time frame to get the finance because due to lockdown at the time, things were taking longer to settle.  And that’s how we actually got the deal.

This property pictured above is located within a 25-mile radius of London. Now this property is on 36 Queens Road and is actually built over 3 floors. Be sure to keep this in mind when I get into the prices of the property with you.

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Sussex Street

32 Sussex Street

Purchase Price: £53,000 Market Value:

Purchase Price £53,000 £90,000 Market Value Discount

£90,000

Discount: £37,000 £37,000

Discount % Discount 41% %: 41%

 This property pictured above had a purchase price of £52,000 and the market value for it was actually £90,000.

So you can see from the image above that we saved a massive £37,000. And a discount percentage of 41%.

And these are just normal deals, with a little bit of deeper understanding, that you can find yourself now in the current market.

Here at Premier Property, we have got a tried and tested system and all we need to do is follow it because we know that it works and that we get results from using it and I continue to share this with so many people.

Now the strategy we used for this property is also Buy To Let and we’ve found that it’s working really well right now.

The purchase price of this property is £125,000 but the market value for it was £220,000. That means that we actually did get a discount of a considerable £95,000, resulting in 43%. And that’s in and around London. So how exactly did we get this lovely discount? We actually achieved this in 2 ways. Firstly, achieving an upfront discount through negotiating. Something that I find really helps to get good deals with when you have a good negotiation skillset. Secondly, we were also able to add extra value to the property.

We achieved this by doing a full refurbishment and because the property was on 3 floors, we were able to reconfigure the floorplan to convert the property and add an extra bedroom.

Keeping in mind that in the UK, one of the ways that the property values increase is by having more bedrooms, rather than square meterage is what I’ve noticed in my personal experience.

These results are achievable for everyone, as long as you’ve got the right strategy and know how.

So how exactly did we achieve this kind of discount in this area?

This property actually came to us through a direct vendor.

This is from a leafleting strategy, where we put leaflets through the door of the property and the owner picked it up and called us. As there was no mortgage on the property, they could decide what to sell it for. So we negotiated a deal, which you can see in the image above.

Let’s swiftly move onto deal number 3.

This property is actually a great example of how you can get a fantastic deal! Finding people who are looking to relocate is honestly my favourite type of seller.

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This property could have been a HMO and we decided to stay with the Buy to Let strategy for this area due to the current market conditions post Covid-19, if you agree with me, safety and security of income is important.

LANDLORD INVESTOR 60TH EDITION

POST-LOCKDOWN PROPERTY DEALS

Right now, as we are heading into a recession, which even Rishi Sunak, Chancellor of Exchequer, confirmed, it is crucial that you are prepared. My personal view is that the downward market we are heading into is full of opportunities and it’s the people that decide to actively learn and to be bold, while understanding they need to take the prudent approach, while start or continue to be successful.

Now let’s dive straight into deal number 4.

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So how exactly did we get this deal?

Well, the landlords had been investing in property for 40 years. They had got to a point where they just wanted to enjoy the money and relax. Due to all the changes happening with lockdown, they wanted to sell their entire portfolio. And for this very reason, we were able to easily negotiate a deal that we were both happy with and that’s essentially how we managed to get the property.

372 Leek Road

372 Leek Road

Purchase Price: £73,000 Market Value:

Purchase Price £73,000 £140,000

Market ValueDiscount: £140,000 Discount

£67,000 £67,000

Discount % Discount 48% %:

NEED YOU

48%

 As you can see in the image above, the purchase price of this property was £73,000 and the market value was actually £140,000. So we actually managed to get a discount of £67,000, which resulted in a total of 48%. And this is while Covid-19 is going on.

This property is located in the Midlands and the strategy we used for this above property is HMO. This property will achieve over 30% yields.

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These deals can be done during the current market conditions, and you can find some very good hidden gems if you have the correct, current information, followed by action.

So I really hope you enjoyed me sharing these different types of property deals with you. Like what I say, these are just some of the deals done at Premier Property. I will be sharing with you different deals we have done and continue to do, including Buy to Lets, HMOs, Serviced Accommodation and larger developments.

Contact Details: Premier Property Email: hello@premierproperty.co.uk Phone: 0203 978 0443 Social Media: Facebook: Premier Property Instagram: @premierproperty Twitter: @premproperty1

LANDLORD INVESTOR 60TH EDITION

THEN PLEASE DROP US A LINE AT: HELP@LANDLORD INVESTMENTSHOW .CO.UK

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BAILEY GROUP

Navigating the Covid-19 storm Bailey Group Chartered Accountants are committed to providing excellent advice and support to their clients even in the most challenging times.

There is no doubt that disruptions created by the Coronavirus pandemic have presented major challenges to businesses and individuals. The question lies, how can accountancy firms support their clients during this period of uncertainty?

Christopher Bailey, CEO of Bailey Group Chartered Accountants, is successfully steering his clients through the Coronavirus pandemic.

Chris has enabled his clients to tackle each COVID challenge that is thrown their way, through careful advice as each measure was announced.

Chris has been helping his clients understand what financial support is available for them by posting weekly support videos to Bailey Group’s YouTube channel, website and social media platforms.

Always providing the right knowledge as a trusted source, Chris informs on what grants, loans and schemes are most suited and available to his clients.

It is unchartered territory for everyone but for the Bailey Group, Chris believes that it is his responsibility to provide clients with support and security during this challenging time. Chris has been engaging with his clients through email, video and telephone calls,

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keeping them updated with the latest Government guidance and assisting on loan and grant applications where possible.

into the practices as employee and client safety and wellbeing are a key priority.

Being a cloud accounting firm has enabled the Bailey Group to have a seamless ‘working from home’ approach, using Teams and Zoom for video conferencing, interviews and team meetings.

Bailey Group are taking full advantage of their automation tools, which has enabled clients to scan receipts and invoices, using IRIS Snap, from their mobile phones, submitting them into the cloud accounting software KashFlow.

Bailey Group’s ‘Scan Van’ has been visiting clients premises scanning their invoices and receipts on site, digitising their accounts instantly. This has reduced the need for clients to come

If you would like to enquire about any of the Bailey Groups services or if you are struggling and need advice or support, email info@baileygroup. co.uk or call 0191 586 1615.

Being a cloud accounting firm has enabled the Bailey Group to have a seamless ‘working from home’ approach, using Teams and Zoom for video conferencing, interviews and team meetings.

LANDLORD INVESTOR 60TH EDITION

MARKET OUTLOOK

JOHN HOWARD PROPERTY DEVELOPER, INVESTOR AND AUTHOR

Update of the current market situation, the future and how investors can flourish

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LANDLORD INVESTOR 60TH EDITION

MARKET OUTLOOK

Let’s start off with the current market situation, which has surprised me somewhat.

I have an extremely good handle on the current situation for 3 main reasons.

The first is that I’ve got £35 million pounds worth of property currently on the market this year to sell. I’m very pleased to report that since restrictions have been lifted we are busy selling at the moment.

Secondly I own 5 Fine and Country Estate Agents in Norfolk selling prestigious property. I’m just as delighted to report that everybody has returned to work in our business and we are extremely busy selling houses.

Thirdly Auctions, normally a great barometer for the housing market because Auctions are instant where as the traditional property market is slower to react. So currently the market is relatively buoyant with people chasing income, some of whom may be of got their pants burnt in the stock market.

There is also a certain amount of naivete going on in my opinion with people thinking they’re buying potential bargains now whereas I think over the next 18 months some of these purchases could turn out to be expensive!

This is despite the fact that the bidding of these properties is now all done online something that I’m not personally very comfortable about doing. Having been a major shareholder in Auction House UK and bought and sold auction at Auction for 35 years I much prefer to be in the room seeing exactly what’s going on!

So a lot of people are asking me why is overall property market so buoyant ? Well I think the Government have basically given us all an energy drink! This is in the form of Grants, Bounce Back Loans and 80% of our income via Furlough.

Coupled with the fact that it’s the right time of year to move and people have been locked up for 4 months discussing their future and what they wish to do.

Certainly in Suffolk and Norfolk we are finding that people who were looking to move perhaps in 5 years time out of City areas have decided to do it now rather than wait.

We have of course all seen a massive shift,

LANDLORD INVESTOR 60TH EDITION

with many people working from home and even In future if they need to go back to the office it’s very questionable whether they will do so full time.

However like any energy drink the effects are fairly short term and limited and going forward I believe that the property market is very much linked to the unemployment levels, which we can all see unfortunately going much higher than recent level certainly for the next 18 months.

This has a serious effect on the property market, not only are people who are thinking of buying their first home next year say not going to do so because they’ve lost their job, but the people who are still in work loose confidence in the overall economy and so don’t move either.

What we must remember is that the UK property market is really a micro-market of thousands of different residential areas.

Some of which will not be affected by what’s going to happen, Others will be affected marginally and unfortunately many will be affected dramatically depending what the unemployment level is like in the area.

Now the above is all about the domestic property market and I would argue that if they already own a home then moving makes no difference to them whatsoever.

Potentially they may get less for theirs but then pay less for another property.

Now for The Buy To Let Investor, borrowing money day over 20 to 25 years then most will easily ride out the storm ahead.

But sadly this may not be the case for all Property Developers and Investors across the UK, some of whom may have shortterm funding which comes to an end during what the Chancellor has already confirmed to be “a deep recession the likes of which we have not seen before.“ This can cause all sorts of problems for them. The reason being that potentially the Bank will reduce the loan to value the current loan was based on. The second thing is they are more than likely to ask for a re valuation of the properties. Which of course the borrower pays for!

So if those properties have gone down in value not only will they lend less, but because the loan to ratio they wish to lend is also reduced will make a large difference in your overall borrowing.

They will therefore asked by the Lender to find cash to put into the deal to bring it in line with their new Banking Mandate, or ask for bigger personal guarantees or both !

If the borrowers are not able to do so then they will be asked to look for an alternative lender. Of course the problem comes if they can’t find one in the link Likelihood will be that the properties will be sold by the Lender.

The situation is exasperated if the developer is in the middle of completing a project and the Bank refuse to lend any more money against the Development because it’s gone over budget and taken longer than anticipated.

If any reader is likely to be in this situation my advice is to go and speak to your Bank now and give yourself time to find alternative solutions either working with your current bank or an alternative one So going forward what are the opportunities. Well the answer to that is huge, there will be many opportunities because of what I’ve just said above.

I personally don’t believe there’s any rush, all these issues and problems that people will have won’t happen overnight they’ll happen over the next 12 to 18 months.

Over the last 40 years I’ve survived and flourished in three property recessions and I very much hope I’m able to do the same this time.

We all need get organised and make sure that we have a war-chest going forward in order to be ready to make swift decisions.

In fact to emphasise that point I’m just launching a 5 Year Property Bond to make sure I have substantial funds, to take full advantage of distressed housing stock in what in will be a very challenging and exciting market.

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MARKET OUTLOOK

REECE MENNIE CEO, HJ COLLECTION

What does the new stamp duty policy mean for buy-to-let?

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LANDLORD INVESTOR 60TH EDITION

MARKET OUTLOOK

In the Summer Statement, Chancellor Rishi Sunak announced he would be scrapping stamp duty for properties under £500,000 until 31st March 2021.

While this presents a clear drive to keep the property market moving, in encouraging homeowners to not sit on their hands and benefit from an average 5% tax saving, it presents a new challenge for landlords and property investors alike.

Will COVID still create a ‘Buyers’ Market’?

The mindset of a property investor is one that perceives bricks and mortar as a long-term investment and something that will yield a return over time, particularly if purchased during an economic dip.

Therefore, despite the challenges presented by COVID-19, property investors saw the forecast economic downturn and current decline in the housing market as an opportunity to continue to grow and develop their own property portfolio, as we entered what could have become a ‘buyers’ market’.

However, Sunak’s stamp duty policy has thrown an unexpected spanner in the works, by impacting the likelihood of a serious decline in property prices as homeowners take advantage of the new tax exemption over the next 8 months. As a result, stock will be limited, prices are unlikely to fall drastically, and landlords will still have to compete heavily for any quality property deals.

Buy-to-Let will continue to struggle Up until the 2016/17 tax year, landlords were able to deduct mortgage interest and other allowable costs from their rental income, before calculating their tax liability.

LANDLORD INVESTOR 60TH EDITION

However, since April 2020, tax relief for finance costs is now restricted to the basic rate of income tax, which is currently 20%. As a result, taxable income for landlords would’ve increased over the last quarter, particularly impacting the level of tax paid for higher or additional rate taxpayers.

In addition, the buy-to-let market has continued to decline by an average of 1% every year for the last 5 years, with this figure likely to rise during 2020 and beyond as an increasing number of landlords battle against crippling tax changes, limited stock and now an unlikely reduction in housing costs following COVID-19.

The picture for BTL is, therefore, a bleak one and unlikely change in the coming years.

The rise of alternative property investment While the buy-to-let market has continued to decline, an increasing number of ex-landlords have turned their attention to the alternative property investment market, having realised the benefits of receiving a

greater return on investment without the hassle of managing tenants.

This driven by the fact a growing number of UK developers have continued to take advantage of largescale re-development opportunities, with many transforming commercial buildings into new residential sites in attractive regions across the country.

Through property bonds, ex-landlords can benefit from fixed average returns of between 6-8%, while developers create new and quality stock that – if sold at the right price – has the real potential to help diminish the current UK housing crisis, particularly with build-to-rent models.

Therefore, the current changes to stamp duty will have certainly presented a new challenge for UK landlords, but this challenge will just form part of a market that is already in decline as the drawbacks of buyto-let continue to be realised when compared to the alternative market.

Reece Mennie CEO of HJ Collection www.hjcollection.co.uk

Since April 2020, tax relief for finance costs is now restricted to the basic rate of income tax, which is currently 20%.

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MARKET OUTLOOK

MARIO CARROZZO FOUNDER, GROUP CEO CARIDON PROPERTY

The changing landscape of the PRS in a post COVID-19 World

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LANDLORD INVESTOR 60TH EDITION

MARKET OUTLOOK

In 2009, in the midst of the last recession, Mario Carrozzo found himself in a fortunate enough position to be able to help a homeless person off the streets and into accommodation - but he wanted to do more.

Driven by this, he identified a gap in the market to assist individuals hit by the troubled economy. Using his infinite knowledge and experience as a landlord, he pioneered one of the first rent guarantee schemes in London, acting as a guarantor for vulnerable tenants who were struggling to find accommodation, whilst assuring a reliable income for landlords.

Ten years on, Mario, together with his family and team of property experts, has built a suite of companies, the Caridon Group. Each arm to the business, from the development side to their not-for-profit organisation, works hand-in-hand to offer landlords a reliable and consistent income whilst providing accommodation to thousands of tenants in properties they have built, procured, converted or managed.

Mario has proved that troubled times can stimulate innovation, because out of necessity comes inspiration and this can lead to positive change. So, in this unprecedented situation we currently find ourselves, with fears that the fallout of COVID-19 could cause the worst global recession since World War II, Mario looks at several monumental factors which he believes, collectively, present a real opportunity for all sides (landlords, tenants, agents and suppliers) to come together and not only survive but thrive.

COVID-19 and the surge in demand for Universal Credit

As the true impact of Coronavirus unfolds, people who have never previously needed to rely on the welfare system are having to apply for Universal Credit. Consequently, this means that thousands of landlords who have no prior experience of the welfare system may now have tenants in receipt of Universal Credit.

Many are anxious, not only due to the current situation but because of the criticism Universal Credit has received since its introduction and the increased likelihood that their tenants could fall into arrears.

Housing Benefit Discrimination Ruled Unlawful The topic of ‘No DSS’ discrimination has gained significant traction over the last couple of years with contrasting views from landlords, agents and tenant groups, particularly when the

leading property portals removed ‘No DSS’ advertisements from their sites.

Whilst it is apparent that no-one wants to intentionally discriminate, feedback from the landlords we work with at Caridon Landlord Solutions is that many have a lack of understanding for how the Universal Credit/Housing Benefit system works. They are concerned about the perceived lack of direct payments, problems in the process of evicting tenants who breach the terms of their tenancy agreements and, in some cases, clauses within mortgage or insurance policies that prevent letting to ‘DSS’ tenants.

However, under a landmark court case heard in York County Court on 1 July, a tenant challenged a letting agent for rejecting her application for a privately rented property on the basis of her being in receipt of housing benefit, and won her case.

Troubled times can stimulate innovation, because out of necessity comes inspiration and this can lead to positive change.

Since the outbreak of COVID-19, the Department for Work and Pensions (DWP) has received more than three million new claims for Universal Credit.

Many of these new claimants will be tenants.

LANDLORD INVESTOR 60TH EDITION

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MARKET OUTLOOK

This is the first time a No DSS discrimination case has been heard and will mean landlords and letting agents could face legal action if they discriminate against tenants with “no DSS” adverts or requests. It also suggests that clauses within mortgage and insurance policies that exclude ‘DSS’ tenants could be challenged and are potentially unenforceable.

Cut in Stamp Duty Land Tax The final monumental change is the chancellor Rishi Sunak’s lifting of the stamp duty threshold from £125,000 to £500,000 in England and Northern Ireland. Unlike previous changes to stamp duty, which were targeted at helping first-time buyers, this change is aimed at reviving confidence in the post-lockdown property market.

Not only will this help all home buyers but it also applies to landlords looking to expand their property portfolios.

Although property investors and second homeowners will continue to pay the 3 per cent stamp duty surcharge on purchases, they will pay no further duty on the first £500,000 of the property’s value.

This means for an investor buying a property at £500,000 within the next six months, the rate of duty payable will be halved from £30,000 to £15,000.

A collision of changes that will impact the PRS When we set up Caridon Developments and Caridon Property, it was to provide quality housing for those most in need, as well as a rent guarantee scheme which gave landlords a reliable and consistent income. Over the years, we’ve recognised that the key to sustaining tenancies is continued support, both for the tenant and the landlord, which drives confidence.

We then set up Caridon Landlord Solutions to provide expert advice and support to private landlords, letting agencies and housing associations on Universal Credit and Housing Benefit. In contrast, we launched a not-for-profit organisation called Caridon Foundation to help tenants successfully manage their tenancies by ensuring they were in receipt of right benefits, to improve their money management and avoid eviction.

Fundamentally, the core ethos of Caridon’s business from the moment we started has been not to discriminate. Thousands of ‘would be’ tenants were locked out of accessing the private rented sector because of the stigma around letting to people in receipt of housing benefit and we wanted to change that. What we recognise is that, most often,

discrimination occurs because of the perception of the benefits system rather than an actual problem.

This not only impacts people on low income, but also people with disabilities.

However, what we have seen over the last few months is an incredible sense of community, and a level of transparency and engagement between landlords and tenants that we have not seen before. The landscape of the private rented sector is about to change dramatically, with more people than ever before in receipt of Universal Credit, many who would previously have been classed as professional tenants.

We have the change of Stamp Duty which benefits anyone investing in a property, and we have seen a landmark ruling which marks a significant change in the way landlords and lettings agents will be able to approach housing benefit tenants.

My advice to landlords right now is to build a business model around retention because it’s not about how quickly and how much you can make, it’s about how long you can survive and what value you can add to the communities in which you operate.

Mario Carrozzo

Thousands of ‘would be’ tenants were locked out of accessing the private rented sector because of the stigma around letting to people in receipt of housing benefit and we wanted to change that.

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LANDLORD INVESTOR 60TH EDITION

LIS MEDIA

L IS MEDI A SERV ICE S

Like. Share. Grow.

Landlord Investment Show (LIS) Media provides an industryleading marketing comms service. Our in-depth knowledge of the landlord/investor community, paired with a distribution network of over 80,000 is a powerful combination, which can help you reach thousands of potential customers.

80,000+ Network The National Landlord Investment Show has an email database of 80,000+ landlords, investors & property professionals keen to hear about useful products and services.

What a great platform to promote your brand, drive web traffic and share your content with thousands of potential customers. 40,000 of our recipients are high-net-worth individuals, making this an excellent way to generate high quality leads and connect with decision makers. We can either share your content or help create it.

If you would like to join the conversation and be part of our story, then you can become an editorial contributor or advertiser with Landlord Investor Magazine. With 60,000 opted-in subscribers Landlord Investor Magazine is already a trusted voice in the buy-to-let community, making it an excellent platform for sharing your brand, product or service with our audience.

Like. Share. Grow.

Born of the expertise in creating our own communications, LIS Media offer a full media consultancy service. Our expert knowledge of the property industry gives us a unique position in terms of both understanding the needs of the market, and creating communications which resonate with your audience.

With an excellent pedigree in both

LANDLORD INVESTOR 60TH EDITION

design and content creation, we can help you create everything from websites and digital marketing, through to branding and exhibition collateral. Our work to date has seen our media team become highly respected thought-leaders, and we’d love the opportunity to share that knowledge with you.

The property industry is our lifeblood, and like our services, we’re 100% dedicated to the landlord and investor market. With excellent industry insight and a proven track record, we’ll act as an extension of your team to deliver your marketing goals.

Design It’s no coincidence that crisp visual design sits at the heart of everything we do. Our design team are hugely experienced and have a superb trackrecord in creating stunning visual experiences, including: > Digital Marketing > Branding > Websites & Apps > Exhibition Collateral > Social Media Content > Animations & short films Social We love social media. The metrics are just so tangible. We can pin-point your market and track with incredible accuracy using tried and tested social media platforms. Synchronising social media to work with other marketing activity can dramatically

extend your reach, and our team are experts in ensuring all media activity complements existing marketing goals and reaches the maximum possible audience.

We’d love to help We’re in this for the long term. We’ve been on a journey ourselves and the insights we’ve gained have paid dividends. We aim to become your media partner in the truest sense, acting as a brand champion and an extension of your business.

To find out more, or discuss a possible project, please email visit www.landlordinvestmentshow.co.uk/ lis-media-services

The property industry is our lifeblood, and like our services, we’re 100% dedicated to the landlord and investor market.

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