Lina Gadi
The Tanzanian women in my life have driven me to carve
MY OWN VERSION OF SUCCESS
No more stealing your girlfriend’s conditioner! The Aaron Wallace range of natural hair and beard care products are tailored especially for black men. The brand’s Tanzanian co-founder, Lina Gadi, reveals how the products have shaken up the global grooming industry and expresses her delight that they are now available to the African market.
A
frican hair is magical and beautiful, but it can be difficult to maintain and requires specialised care and styling. The global skin and haircare market may be worth hundreds of billions of dollars, but the vast majority of it overlooks dark skin shades and natural afro hair. The problem is especially acute for black men, with the number of products optimised for their hair severely lacking. How welcome then is natural hair
care brand Aaron Wallace? This recent, award-winning addition to the market is specially formulated to meet the grooming needs of men of African heritage. Its premium hair and beard care products blend ingredients such as mango, shea, castor and coconut that replenish moisture in afro-textured hair, which can be prone to dryness, without stripping away its natural oils. The result is soft, healthy hair with long-lasting moisture.
All-natural – the Aaron Wallace conditioner contains mango butter and black seed oil
The brand started small three years ago –products were packaged for postal orders from the back room of a barbershop in London, UK – but its reach soon rocketed. Its hair and beard oil was named among UK men’s style magazine GQ’s best grooming products last year and the full Aaron Wallace range is now available to customers across the world thanks to the brand’s
airtanzania.co.tz / 31
