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CROP INPUTS
Strengthening Partnerships Through Collaboration And Trust
Forming tighter partnerships with retailowners helps create a more seamless distribution process and allows our system to focus on growth. To date, WinField United has partnered with owners to secure 64 percent of seed, crop protection and crop nutrients sales under contractual agreements. These agreements strengthen relationships with owners, increase influence with manufacturer partners and clear the way for a more value-added go-to-market approach. This work is a natural extension for our system, built on the collaborative spirit and trust developed over decades of cooperation.
INNOVATING TO SUPPORT THE PRODUCTIVITY, PROFITABILITY AND SUSTAINABILITY OF EVER Y ACRE
Our system’s unmatched data, insights and innovation pipeline allow WinField United to deliver unique financial and risk management products and services to support the productivity, profitability and sustainability of each acre. But to truly be an innovation leader, it’s important to be best in class in both the development and adoption of new products and services. In 2022, WinField United launched exciting new products such as Warden® CX II and Ascend²™. The business also saw a spike in the adoption of services with close to 100 owners enrolling 600,000 acres in an Advanced Acre® Rx prescription plan, and WinField United earning over $900 million in SECURE™ loan commitments.
CREATING A REAL-TIME ADVANTAGE THROUGH DIGITAL T OOLS AND ALLIANCES
WinField United continues to drive the adoption of digital tools to increase efficiencies and support data-backed decision making. In 2022, about 70 percent of all orders were transacted through the Evolve platform, up 30 percent from 2021. WinField United also accelerated an alliance mindset approach to working with leading digital partners to better turn our system’s data into a real-time advantage.
FEWER, FULLER TRUCKS DRIVE COST, MILEAGE AND EMISSION REDUCTIONS
Over the last few years, WinField United has taken steps to minimize one-off or half-full deliveries, investing in the digital tools, systems and capabilities to maximize the load efficiency of trucks making deliveries. In 2020, the average weight of product per load was 11,000 pounds. In 2022, that average rose to 21,000 pounds—a 90 percent increase. This improved efficiency has resulted in taking 17,000 shipments off the road, which equates to 2.4 million fewer miles traveled and a 3,400 metric ton emission reduction.
MAXIMIZING OUR SYSTEM’S POTENTIAL BY EVOLVING OUR MODEL
In late 2021, WinField United launched the Advanced Acre go-to-market approach to support our network by delivering data-proven solutions across products, services and connections to new markets. In the year since, implementation has been tremendous. While maintaining focus on delivering leading products and agronomic expertise, WinField United increased adoption of the services platforms and helped enroll over 315,000 acres in the Truterra™ market access program. This work has also taken shape in the development of internal and system talent through the Center of Excellence (COE) and by empowering teams to make smart and healthy decisions.