ANIMAL NUTRITION

Transforming Animal Nutrition

In response to changing market conditions, Animal Nutrition launched a transformation initiative designed to improve the customer experience and support growth. The project will be enabled by the implementation of a new Enterprise Resource Planning (ERP) system, which will modernize business practices and dramatically improve efficiency. This will allow Animal Nutrition to accelerate investment in its iconic brands and development of value-added feed solutions.

PURINA NAMED TRACTOR SUPPLY COMPANY’S 2022 EQUINE & LIVESTOCK VENDOR PARTNER OF THE YEAR

Following the honor of being named Tractor Supply Company’s Vendor Partner of the Year in 2021, Purina Animal Nutrition was once again recognized for its service and innovation as the farm supply retailer’s 2022 Equine & Livestock Vendor Partner of the Year.

SCIENCE + LOVE CAMPAIGN PUTS A SPOTLIGHT ON PURINA’ S INNOVATION & HEART

Every horse feed company claims to be the most cutting-edge on the market, but Purina knows real innovation comes from proven results and its latest feed marketing campaign highlights just that. Science + Love puts Purina's commitment to science and the love that fuels it center stage. As a result, 62 percent of current users said they have more pride in the brand and the campaign has generated nearly 43 million media impressions.

Purina Feed Tub Recycling Program Expansion

What was once a single-use plastic feed tub finds new life in eco-friendly products such as benches and fence posts as Purina works toward a circular supply chain with the expansion of its tub recycling program. The program grew this year with the introduction Tubs, which bring a to customers while chain efficiencies.