The Kérastase Tribune Newsletter (November 2013)

The

KÉRASTASE tribune

ISSUE 01 - NOV 2013

LUSCIOUS LOCKS Your scalp is the root where voluminous hair begins. It's also considered as part of your skin, which is why you should care for it the way you care for the rest of your body. This very theory served as an inspiration to Kérastase when launching its rst product in 1964, the Emulsion Riche, and many of its iconic must-haves since.

Kérastase takes this inspiration one step further with the concept of 'skinication', a notion that treats hair as a living matter and applies the L’Oréal R&D knowledge about skincare to develop unique hair formulations. Come discover exclusive ingredients and sensational scents with Kérastase’s scalp-specic solutions for sumptuous hair.

KÉRASTASE

THE JOURNEY SO FAR

Targeting the scalp, Kérastase, the leading scalp and hair expert, has achieved many milestones over the years to help you get fabulous hair.

19 64

Launch of Kérastase with Emulsion Riche for dry scalp and damaged hair.

1993

Launch of the rst Sérum de Massage Anti-Chute-ThermoStimulant, the rst 'thermoactivated' haircare.

19 66

Launch of the rst Bain Kérastase – Vitalisant, Normalisant and Anti-Dandruff care.

2000

Launch of the rst anti-hair loss, breakthrough home treatment with Aminexil.

1997

Launch of the Kérastase Sensitive Range for sensitive scalp.

2012

Launch of Initialiste; an advanced concentrate made of native plant cells.

2013

Launch of Professional 'Hair Skincare' to treat scalp with the same attention as skin.

TAKE A CLOSER LOOK

Luscious hair has much to do with how healthy your scalp is. Because the skin on your scalp is unique – it is the only area of skin where every function (sebaceous, perspiratory and follicular) comes together in an active manner – just about anything can compromise its health. So if your hair isn’t looking up to par, then it’s time to examine what’s happening at your scalp. Ready for your scalp close-up?

SCALP MYTHS!

Think you know your scalp well? Think again.

ITCHY AND DRY SCALP

The lack of oil on the scalp's surface causes it to become dry and itchy, resulting in discomfort and inammation.

You know you have a dry scalp when you’re constantly scratching it, a damaging habit which causes aking of the scalp as a result.

OILY AND GREASY SCALP

Like your skin, your scalp can be oily due to overlyactive sebum production.

Pores become clogged, preventing them from 'breathing'or removing toxins.

Excess dirt will accumulate, and thick akes start to form and stick to your hair.

5

SENSITIVE SCALP

If your scalp is feeling uncomfortable, chances are you have a sensitive scalp. Obvious symptoms include burning and tingling sensations.

Sensitivity happens when the scalp is 'attacked' by microinammations caused by chemicals and stress.

HAIR LOSS Hair goes through a natural growth cycle where we lose up to 100 strands a day. But if you’re losing more strands than this, then hair loss can be an issue.

Also, when your natural hair parting becomes more obvious, it shows that you're losing hair faster than it's growing.

HAIR THINNING If your hair feels less voluminous than it used to be, then you could be facing hair thinning where bare patches or a transparent quality to the hair revealing more of your scalp is apparent.

While genetics is usually the main cause, stress and medication can also result in the problem.

SIGNS OF A HEALTHY SCALP!

Your scalp is in tip-top condition if it is...

1 In a pink tone.

2 Not greasy or dry.

3 Without akes or oily residue.

4 Smooth to the touch.

5 Comfortable and doesn’t itch, tingle or burn.

1

Brush often for even stronger locks.

BUSTED! One hundred strokes is not the key to healthy hair; you’re only putting stress on your hair follicles. If you must brush often, use a widetooth comb.

2

Hair grows faster when you trim it regularly.

BUSTED! While regular trims keep your hair free from damaged ends, it won't speed up the growth rate. What you want is healthy hair as it grows so use the right products to nourish the scalp where growth begins.

3

Frequent shampooing causes the scalp to become oilier.

BUSTED! The body produces oil on your scalp at a xed rate. In fact, shampooing often keeps the scalp healthy and fresh!

SAY NO TO HAIR LOSS! Here’s a home treatment that’s easy and convenient to use, and helps you get stronger and denser locks while preventing hair loss.

Plagued by thinning hair and hair loss? Don’t worry – the solution is here with Aminexil GL M®. This breakthrough home treatment helps reduce the rate of hair loss and maintains the density of thinning hair. What’s more, Aminexil GL M® saves up to 140 strands of hair per day. Like all other Kérastase products and treatments, Aminexil GL M® is suitable for men as well.

INGREDIENTS YOU'LL LOVE Aminexil® prevents the accumulation and hardening of collagen on your scalp, one of the main reasons for hair loss. It also extends hair’s lifespan and preserves hair strength at its base.

Gluco-Lipid GL® directs nutrition to your scalp, stimulating your hair bres.

Madecassoside® helps reduce scalp irritation and eventually prevents hair loss.

SMART AND EFFECTIVE! Aminexil GL M® works in three different phases of hair loss.

This means you have a solution for whatever hair-loss problems you face! Here’s how to use it for best results.

INTENSIVE PHASE When hair loss is at its worst, use Aminexil GL M® every day for six weeks.

PRESERVATION PHASE To preserve hair quality, use Aminexil GL M® every two days followed by Kérastase Stimuliste, a scalp tonic, on the third day.

PREVENTION PHASE When hair loss is less obvious, use Aminexil GL M® on the rst day followed by two days of scalp tonic application to prevent future hair loss.

DIY TIP!

Apply Aminexil GL M® on dry or toweldried hair directly on scalp, drop by drop.

Massage it in using your fingers and style as usual. No rinsing is required, making this so easy to use!

“I FOUND MY PERFECT HAIR REMEDY."

Actress and TV host Lynn Lim shares how she solved her hairloss problem.

What are your hair concerns? ““My weakened roots and hair fall. I had my baby girl about a year and h half ago, and ve months after delivery, I experienced a lot of hair fa fall due to hormone imbalance.”

H How different is your hair after using Aminexil GL M®?

“This “ treatment is really spot-on for my problem. My hair has never n looked better! I no longer have bad hair problems, thanks to Kérastase.”

K

The micro pulseur sp optimised ray ensure distributio s and is used n of the treatment at hair salo ns.

How H do you incorporate Aminexil GL M® into your hair routine? ““Due to the nature of my job, where I’m always attending events and p photo shoots, my hair is subjected to excessive styling products. I h have to wash my hair as soon as I get home and use a hair mask as c conditioner. After that, I apply Aminexil GL M® on my scalp to treat the p problem and Kérastase Elixir Ultime, a hair serum, to remove the frizz.”

WANT VOLUMINOUS HAIR? Wish your hair was denser? Consider it done with a solution that gives you thicker and healthier hair in no time.

If you feel your hair is less dense and not as voluminous as before, then Kérastase Densique is what you need. A treatment that can be used both at home and at the salon, it helps to not only increase the quality of hair per centimetre but also optimises the environment for better stem-cell functioning to promote up to 1,700 new hair strands in just three months! This is the result of more than 10 years of research from L'Oréal Advanced Research leading to the innovation of Stemoxydine, the rst molecule for revealing hair mass and reproducing a more benecial environment for stem cells.

INGREDIENTS YOU'LL LOVE Stemoxydine helps optimise proper stem-cell functions and stimulates hair growth cycles.

Vitamin B6 is benecial for hair growth.

Vitamin B5 helps regulate sebum on your scalp.

Vitamin B3 strengthens hair bre and supplies it with vitality.

Styling Polymer envelops ne hair to provide extra volume.

RESULTS YOU CAN SEE! Get your rst application of Densique done in a salon by a consultant hairdresser. You can then continue the treatment at home, visiting your hairdresser regularly to follow up on the progress.

To ensure you follow a prescribed treatment, Densique is available in a box of 10 or 30 vials. For maximum results, a 90-vial treatment is recommended.

AUTHENTIC TREATS When buying Kérastase products, make sure you purchase them from authorised Kérastase salons only. This guarantees the authentication of the products that will give you the precise results you want.

“HERE'S MY SECRET T0 MODEL TRESSES!"

International model Amber Chia reveals her healthy-hair secret.

What are your hair concerns?

“My hair is dry because of frequent use of heat-styling tools. On the other hand, my scalp is oily. I also suffered hair loss during my pregnancy, and the problem is it never grew back.”

What is your solution to the problem?

“The worst scalp problem I’ve encountered was years ago. I became stressed easily because of my busy schedule and my scalp became sensitive. I’ve always believed that when you don’t know the solution to your problem, you should turn to a professional to get you back on track. And for me, that's Kevin Woo from Centro Hair Salon and using Kérastase Densifique.”

The Densi que treatm directly to ent is appl Amber’s sc ie alp using th d e tipapplicator .

How did Densique help your hair?

“Densique has been my secret to beautiful hair for a while now. The whole treatment is very relaxing. I love the massage and the wonderful results! My hair now has the light, bouncy movement I’ve always wanted. When the treatment is applied, you’ll feel a refreshing, tingling sensation, which is my favourite part of the whole process. My hair feels clean with a whole lot of volume!"

GREAT HAIR, EVERY DAY Don’t let bad-hair days get the better of you. Indulge your tresses with a luxurious treatment that’ll pave the path to luscious locks.

Beautiful hair starts from its source – a healthy scalp. So how do you ensure that your scalp stays healthy always? Easy, turn to Kérastase Initialiste for a precise solution that stimulates your scalp for healthy hair right from the start. Think of it as a luxurious skin serum but made specically for hair. This rst-ever advanced concentrate for hair and scalp is made of native plant cells that act at the hair base so hair grows stronger, more radiant and more luscious than ever. Also, notice visibly-less breakage after using Initialiste. It’s the guarantee of brand-new tresses in a bottle!

“MY ONE HAIR OBSESSION!"

We caught up with singer Atilia Haron on the hair product she’s lusting over.

INGREDIENTS YOU'LL LOVE Native plant cells taken from Malus Domestica, an ancient and rare variety of apple known for its outstanding preservative powers, help strengthen hair follicles.

Gluco-Lipids (SP94) acts on hair’s outer sheath and directly on stem-cell reservoirs. This ingredient helps strengthen hair follicles and provides energy to aid hair metabolism.

Antioxidant polyphenols protect hair’s stem-cell environment from environmental factors like UV rays.

Ceramides mimic hair’s natural ceramides to strengthen hair bre.

HOW IT WORKS! Because hair stem cells play a vital role in hair health and renewal, Initialiste helps to improve the environment – particularly the scalp – to enhance the quality of hair bre

DID YOU KNOW? Hair stem cells play a vital role in regeneration. While mostly inactive, they become active on average every three years to help the hair fibre renew itself. Initialiste then enhances the quality of hair fibre from the moment it starts to grow!

"Af ter using Initialiste, my hair's now light, shin y and healthy _ even friends have notice d!"

What's your hair routine like?

“It's very basic. I usually just use a shampoo and conditioner. My hair can be dry and coarse at times so I’ve to use lots of serum. And I usually wash my hair at salons because it becomes very curly and frizzy when I dry it on my own.”

What are your hair concerns?

“Not only is my hair ne, I feel like I’m losing a lot of it. It’s got different textures as well – curly at the roots and straight near the ends. Because I have straightened it many times, the original texture is ruined. I have to take good care of it and use the right products to ensure it’s in the best condition – that’s where Kérastase Initialiste comes in!”

How different is your hair after using Initialiste?

“When I started using Initialiste, I was concerned that my hair would become oily. After using it, I don’t feel anything weighing my hair down; my hair’s light, and it has helped my hair grow. Another thing I’ve noticed is that it’s now shiny and healthy – even my friends have noticed it!”

DE-STRESS YOUR SCALP Your scalp needs just as much nourishment and pampering as your tresses do.

Kérastase Sensidote Dermo-Calm is just the thing to provide that.

With more than 230 nerve endings per square centimetre, it’s no wonder the scalp is so vulnerable, reacting instantly to environment aggressors by turning itchy, tingly, prickly or red. Sounds like your scalp? Time to check out Kérastase Sensidote Dermo-Calm, which promises to care and soothe even the most stress-ridden scalp with its range of a serum, a masque and two cleansers.

INGREDIENTS YOU'LL LOVE Polysorbate 21 (PS21) helps improve your scalp’s tolerance to external aggressions.

Salix N soothes the scalp with its willow extract.

Mentha P calms and refreshes your scalp.

Glycerin moisturises to calm down your scalp from exposure to environment aggressors.

“PAMPERING MY CROWNING GLORY IS A MUST!"

Luscious hair is just a treatment away for R&B singer Ning Baizura.

of the most soothing "Sensidote Dermo-Calm is one rienced." and calming treatments I've expe

What are your main hair concerns?

“I’ve been scratching because of the weather. My scalp has become sensitive and red. My hairdresser, Celine Yap from Centro Privé, suggested I try Sensidote Dermo-Calm to comfort my scalp.”

How different is your hair after the Sensidote Dermo-Calm treatment?

“With this cooling and calming treatment, my scalp is actually relieved from irritation.

After the treatment, my hair feels lighter with a lot of bounce and volume.”

Are you worried that colouring your hair will damage your scalp?

“Never! I’m condent Sensidote DermoCalm treatment will easily manage my scalp condition and it won't be dry."

THE EFFECTIVE QUATTRO Sensidote Dermo-Calm products work hand in hand to give your scalp a soothing sensation.

Soothing Calming Masque Offers instant soothing action and restores suppleness to your hair.

Its texture is inspired by Japan’s famous bath creams.

Absolute Soothing Serum Inspired by skincare essences, this calms itching as it instantly absorbs into your scalp.

Bain Vital Dermo-Calm An ultra-soothing, hypoallergenic shampoo suitable for normal to combination hair.

Bain Riche Dermo-Calm An ultra-soothing, hypoallergenic shampoo suitable for dry hair.

MASSAGE MAGIC! Using light circular strokes increases blood circulation in your scalp to strengthen hair.

Try it!

CUSTOMISED CARE

Not quite sure what’s troubling your hair? Visit a Kérastase salon now for a personalised solution.

Everyone has different hair types and scalp problems. Your dry hair can be weak.

Your thin hair can lack colour intensity. So the standard solution just won’t work for everyone. Enter Kérastase Fusio-Dose, the rst system of multiple custom-made concentrates that gives you effective and exclusive solutions for exactly what your hair needs for stunning results. Think of it as a treatment that targets not only your hair’s main needs but also gives it an extra boost!

DESIGNED JUST FOR YOU! Fusio-Dose allows your hairdresser to come up with a personalised treatment for made-to-measure results.

Personalised An analysis is done to determine your hair’s primary and secondary needs.

Customised A mono-dose concentrate is combined with an intensifying booster according to your hair analysis. The result is your very own hair alchemy!

Fast A unique massaging technique ensures the treatment is fully absorbed.

Hair is instantly nourished for best results.

GET TO THE POINT! To ensure hair vitality, the

MIX & MATCH

MONO-DOSE CONCENTRATES

To ensure every hair need is covered, Fusio-Dose offers four powerful mono-dose concentrates to be paired with four active boosters.

BOOSTERS

PHOTOGRAPHY/CELEBRITY PICTURES LI/IMAGE ROM ART DIRECTION SIAH LAN YIN MAKEUP GREENIES TOU/ DIVA PRODUCTION HAIR CENTRO PRIVÉ LOCATION CENTRO PRIVÉ

Fusio Dose hair analysis is specifically based on four hair factors – dryness, strength, density, and how sensitive hair is to colour.

CONCENTRÉ PIXELIST Contains microilluminescent active ingredients for a radiant and mirrorlike effect on hair.

Suitable for coloured hair.

POLYPHENOL A powerful antioxidant that protects coloured hair.

CONCENTRÉ OLÉO- FUSION An ultra-ne emulsion that combines the richness of natural jojoba and avocado oils with the lightness of water for instant nourishment. Suitable for dry hair.

CERAMIDE Moves between hair structures to ll empty spaces. Suitable for weakened hair.

CONCENTRÉ VITA-CIMENT Contains ceramide to ll gaps within the hair bres, reconstructing them to become healthier. Suitable for weakened hair.

IONIUM Penetrates dry hair to nourish it at its core.

CONCENTRÉ SUBSTANTIF Enriched with a calcium derivative to repair and rejuvenate porous hair. Suitable for thinning hair.

OMEGA Contains Gluco-Lipids to provide energy and nutrients to protect thinning hair.

SALON INSIDER

Ready to pamper your tresses with some TLC? Check out these posh Kérastase institutes where you're guaranteed to walk out looking and feeling fab!

A CUT ABOVE Level 4, Pavilion Kuala Lumpur, Jalan Bukit Bintang, KL 03-2141 3232

ANDY CHAN HAIR STUDIO Unit 1.03A, Level 1, Plaza DNP, 59, Jln Dato Abdullah Tahir, Johor Bahru 07-333 6949

CENTRO HAIR SALON 4th Floor The Gardens, Mid Valley City, KL 03-2287 7330

CENTRO PRIVÉ 4th Floor Suria KLCC Shopping Mall, KL 03-2162 3330

CUT BY ELLE Plaza Pelangi, Jalan Kuning, Johor Bahru 07-332 9993

DE’ TOUCH HAIR SALON (LAGENDA) No. 93, Jalan Lagenda 1, Lagenda Height, Sg Petani Kedah 04-424 8936

GRACESALON 1F-20 & 21, 1St Floor, Bangsar Village 2, Bangsar Baru, KL 03-2287 6323

MEGLIO G-1, 1-1, 2-1, 3-1, Jalan PM 2 Plaza Mahkota, Melaka 06-286 1119

MIKO GALERE F008-F010, 1st Floor, Sungei Wang Plaza, Jalan Bukit Bintang, KL 03-2141 1203

PEEK A BOO 10, Jalan Tun Mohd Fuad 2, Taman Tun Dr Ismail, KL 03-7725 7286

SANRITZ HAIR STUDIO 11A, Lorong Birch, 10250 Penang 04-228 2996

TWO AM SALON 20-22 Jalan Setia Jaya Utama, Taman Setia Jaya, Batu Pahat 07-438 9391