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May the Fourth

May the Fourth

“May the force be with you” is an iconic phrase from the Star Wars Saga since the late 1970s.

Due to the fact that it sounds like “May the fourth”, it was on May 4th, 1979, when Margaret Thatcher was assuming office as Britain’s new prime minister, that the newspaper “The London Evening News” printed a clever phrase: “ May the Fourth Be With You, Maggie. Congratulations!” in a full page ad.

That was quickly established by the American popular culture and English-speaking population worldwide.

From Star Wars fans to serious business meetings, on May the 4th, it is perfectly fine to greet with a “May the Fourth be with you”. You can even wear your best Han Solo costume, updo your hair into buns like Princess Leia or carry your lightsaber.

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