An accompaniment to my graduating project. A conceptual visual response to the COVID pandemic which explores the themes of false hopes and how long can humans sustain a sense of hope?
Inspired by my love for music and in particular dance and electronic music, my final major project is a repetitive, brutal and almost primitive observation into mental health and the emotions connected to the pandemic - Anger, frustration, anxiety and despair. Capturing the restlessness and this seemingly endless state of limbo, we currently find ourselves existing in. All the while remaining hopeful and longing for better days and that sense of euphoria.
A full campaign comprising of visual identity, film, publication and promotional materials culminating in a live stream event, to coincide and celebrating the lifting of all restrictions in the UK.
