Lash Inc. Australasia - Issue 5

ISSUE 5 ELLIPSIS-V 2018

Making a Splash

How to be a Big Fish in a Small Pond

Contents

Welcome 1 Letter from The Editor 2 Team Announcements Lash Inc Australasia A Great Lash Business is More 3 than Just Being a Great Lash Artist 7 9 13 17 19 21 22 24 27 29

24

New Zealand Weddings A Thriving Business Lash Bash 2018 Shaping of Extensions The Wisdom you Seek is Already Within You Ready to Relocate?

Client Expectations Taking Care of You My Face Awards 2018 Journey Makeup Masters Gallery Lashes Gallery

34

5 Super Important Things You Should Know About Microblading

36 Brow Bureau Gallery Business Smarts 39 High School Drop-out to Salon Owner 41 Meet Team Lash Inc. Lashes 43 Creating Seasonal Lash Sets 45 Meet The Editors Eyepatches - Love Them or Hate 47 Them?

49 51 53 59 61 63 64 65 67 68

87

Lash Yacht 2018 Contest Winners Enchanted's Hidden Treasure Reader Gallery The Lash Debutant Look in the Mirror: That’s Your Competition Lash Technician, Lash Artist, Lash Master!

69 71 73

Ask the Expert: 'CET' for Lashing How to Prepare for Your First Lash Competition Secret to Natural Eyelash Growth

75 What It Takes To Be An Educator 77 All aboard the Super Yacht Business Reason Businesses Fail on 81 The Social Media

A Look at My Journey Looking After Yourself More than Just Eyelashes The Things We Have In Common

83 85

17

87 89 90 93 95

How to Hire Smarter Business Breakdown: Who is Your Competition?

How To Win Business Awards Events Calendar Lash Inc Accredited Directory Training Directory Supplier Directory

Letter from

The Editor Hi Everyone!

Welcome to Issue 5 of Lash Inc Australasia! Thank you for your continued support coming into our second year of publishing. It’s been a very fulfilling journey so far and we are super excited to take your magazine in even better directions in the coming months.

Our front cover artwork is by the amazingly talented Martina Kallos. With the global Lash Inc. theme for this issue ‘Competition’, the Lash Inc Australasia team have brought you stories on how you can make a splash in your pond. Martina’s stunning image was made for our cover!

I would love to introduce our Assistant Editor Janelle Bolger. Janelle is one of the most knowledgeable lash artists I have ever met but she has never picked up a pair of tweezers!! She knows our industry inside out and has devoted the last 5 years to researching and developing for the sake of lash artists around the globe. We are extremely proud and honoured to have her onboard.

I’m also so pleased to introduce three new additions to the Lash Inc Australasia Senior Journalist team - Mai Quach of Asena Artistry, Nadia Southon of NHMLash Studio, and Nina Andrews of Lashes on Point Salon and Academy. It’s refreshing to be able to promote content from a new and diverse group and I hope you find their back stories and articles as interesting as I have!

Please feel free to contact us with any ideas for Lash Inc Australasia, anything you would like us to cover, or to submit your work into the Readers Gallery.

Lashinc@enchantedspa.com.au

A huge thank-you to everyone who has contributed to this issue and we hope you all have a healthy, wealthy winter!

Published by:

Kelly

Leigh Harris Publishing Unit 1, 7 Wise Street Joondalup WA 6027 Australia

Contact Name: Kelly Storer Contact Email: lashinc@enchantedspa.com.au www.lashinc.eu

1 - Welcome

/LashInc @LashInc @Lash_Inc LashIncMedia

Team

Announcements

Janelle Bolger

Mai Quach

Nadia Southon

Nina Andrews

Assistant Editor

Senior Journalist

Senior Journalist

Senior Journalist

Janelle Bolger is the Business Development Manager for Enchanted SPA in Western Australia, a lash and brow artistry specialist organisation dedicated to quality products, training and salon services in the beauty field.

Mai Quach is an experienced lash artist, lash Educator and authorised Bordeaux_kz trainer in Australia.

Her passion to learn the skill of eyelash extensions brought her to this industry.

With a corporate background in business and administration, Janelle spent most of her career in the airline industry before making the jump to beauty. She has held diverse roles covering sales and marketing, policy, procedure and product development, purchasing and contract negotiation and performance management. After a short stint in local government, she returned to her airline roots coordinating special projects for a regional subsidiary and moving to Queensland.

After returning to Perth to raise her two boys, Janelle began a freelance consulting business utilising her broad experience in a new field, the world of beauty, before joining Enchanted SPA permanently in 2017. As Assistant Editor for Lash Inc Australasia, Janelle supports Editor in Chief Kelly Storer and the Australasian Senior Journalist team, liaising with the Global and Local Design teams to bring the magazine to life.

Mai graduated from ITEC (England) and CIDESCO (Switzerland), international beauty therapy associations. She's been doing lashes since 2010 and still loving it to this day.

Because of the lack of quality training in the industry back in 2016, Mai decided to teach and started with one on one training. Her goal is to bring out the inner self and creativity from students and use that to help them in their lashing journey. Mai offers online lash training and in-person training through her company, Asena Artistry.

After 7 years as an account manager, Nadia left her job to become full time carer for her daughter who had Leukaemia.

In 2010 Nadia began lashing and worked for a few salons before venturing out on her own and lashing in between nursing her daughter back to health.

As the lash industry has grown and evolved, so has Nadia's clientele and love for being a lash artist. 8 years later, she has just opened her first studio in Mt Gravatt, NHMLASH Studio and is loving it!

Nina Andrews has had the pleasure of being part the of thriving Australian lash community for the last 10 years.

She boasts 10 lash certifications, a NALA Lash Educator certification and a Master Lash Artist title.

Nina runs one of Australia's first exclusively Russian Volume Salons in the northern Melbourne suburbs called "Lashes On Point Salon and Training Academy". This boutique specialty salon produces stunning Russian Volume to a high standard, seeing up to 400 clients a month.

Nina continues to lash and teach both new and advanced technicians to take their lashes to the next level.

Issue 4 Announcements

Apart from loving lashes, Mai also loves writing so is always blogging.

She values education and loves to share knowledge with others.

Lisa Gillanders

Margaret Attrill

Amy Williams

Editor New Zealand

Event Manager

Senior Journalist

Cover Image Lashes - Martina Kallos www.kallosprolashcollection.com

Welcome - 2

A Great Lash Business is More than Just

Being a Great Lash Artist

by Kimberley Coleman

Lady Lash Studio and Academy Christchurch New Zealand

There is so much more to a great lash business than great lashes.

Throughout my lash artist journey, I’ve learnt how a few little GLɣHUHQFHV DQG H[WUD VSHFLDO WRXFKHV FDQ KHOS \RX UHWDLQ FOLHQWV IRU life!

My name is Kimberley Coleman and I am the owner of Lady Lash Studio and Academy Christchurch, New Zealand.

I currently have three amazing girls contracting to me and I work in the salon specialising in lashes, lash lifts and henna brows. I am also a lash trainer and business mentor. :KHQ , ÂżUVW VWDUWHG RYHU \HDUV DJR I offered mobile lashes, driving all over the city to give the women of &KULVWFKXUFK ODVK H[WHQVLRQV , GLGQÂśW have a massage table, lamp, or much at all, but what I did have was my passion for making people feel amazing. After studying a few psychology papers, I FDPH WR XQGHUVWDQG WKH VL[ KXPDQ needs; significance, connection, certainty, variety, growth and love. The

3 - Lash Inc Australasia

most important of these for my job is connection and significance. People love to feel heard and important and they love connecting with me on more than just the surface level.

Fast forward a few years and I was running my business from a beautiful character house where I rented a sunny URRP QH[W WR RWKHU VPDOO EXVLQHVVHV , decided early on how I wanted my lash room to look, how it would smell and how it would make people feel when they entered the room. I wanted it to spark and shine and smell delicious always!

Back then sometimes my lashes were not that great, but my clients always said how much they loved spending time with me and how they always felt better after I had been at their house. I DOVR IHOW LQVSLUHG DQG H[FLWHG DIWHU HDFK DSSRLQWPHQW DQG P\ FRQ¿GHQFH JUHZ I eventually got too busy traveling to clients’ homes, so I moved my business to my parents’ house in a little sleep-out I painted and decorated to be my new lash room. This was perfect for me at the time and my business continued to grow.

I created my room to be a safe, warm and comfortable space so when people HQWHUHG WKH\ ZDQWHG WR VWD\ UHOD[ and escape the outside world. I chose candles that I loved and made my FOLHQWV DQG , IHHO UHOD[HG DQG FRQWHQW , FUHDWHG D SOD\ OLVW ZLWK KDSS\ UHOD[LQJ songs, and each time a client walked in the room I would ask for 2 or 3 of their favourite songs to add to my play list.

For my clients to be comfortable on the beds I invested in thick foam mattress covers, memory foam pillows and cosy mink blankets.

After nearly 2 years and the addition of two lash artists, it was time for our own space. Right from the start I had a strong vision that I wanted my new salon to look like a little cottage, with a cute white picket fence and black door.

I even drew a picture of it. So, when I UDQGRPO\ WRRN D GLÉŁHUHQW URXWH KRPH and drove past my dream premises for rent, I was not surprised at all. The universe put it all in place for me!

My family and I spent hours painting and preparing my new salon to look H[DFWO\ KRZ , KDG LPDJLQHG , ZDQWHG clients to walk in the door and go “wow, I just love it in here’.

We greet every client with a warm welcome and bring them through to our waiting room where we have fresh ZDWHU DQG FKRFRODWH RQ RÉŁHU ,QVWDQWO\ they see our range of sparkly things like earrings, art work, candles and body scrubs and the waiting area and treatment rooms always smell divine.

I like my clients to feel like their appointment is entirely about them. I VSHQG WKH ÂżUVW PLQXWHV KDYLQJ D FKDW about their day and gauge their current mood. I like to ask why they are getting lashes and what their day to day look is, taking time to really listen to their words. After I have gone over their consent form and terms and conditions, I always ask if they would like to go to the bathroom before they start. Often, they do, and this is great as it prevents a disruption later. A nice little touch is to add candles, beautiful soap and hand cream in the bathroom, with a drawer full of feminine products just in case.

I invite my client to climb up on the bed and cover them with a cosy mink blanket, always covering their feet.

When clients lay still for long periods of time they can feel cooler, so the blanket creates a comforting feeling, even on warmer days. When applying the eye pads, I dim the overhead lights to prevent their eyes straining or watering, which can cause the pads to move around the irritate the eyes.

During lash application, music plays, and we usually have a great chat. I GR H[SODLQ WKDW IDFLDO PRYHPHQWV FDQ disrupt the application, so I ask clients WR NHHS DV VWLOO DV SRVVLEOH , ¿QG SHRSOH just want someone to listen. Usually it’s their worries or issues they are going through, or maybe they have achieved

something they are proud of and want to share. Mothers love to talk about mum life and how hard or wonderful it is, and some women like to share stories about relationships, friends, work and life in general. I let people talk, I think they come to us for the IXOO H[SHULHQFH RI UHOD[LQJ XQORDGLQJ and leaving feeling lighter, happier and more beautiful with an amazing set of lashes!

I think a lot about the feelings clients H[SHULHQFH ZKHQ WKH\ OHDYH /DG\ /DVK studio. I want every one of our clients to feel loved and appreciated, to feel like they need that feeling again, and they want to share their feeling of happiness with their friends. This is very important to me and my business.

I learnt colours make people feel a certain way, so I chose my colour scheme based on this and colours I love. The Lady Lash logo has shades of pink and purple to ignite a feeling of creativity, imagination and wisdom, and green foliage to add a peaceful, nurturing vibe. People don’t usually have these colours in their homes, especially the pinks and purples, so it makes people feel quite surprised and KDSS\ WR VHH ORWV RI FRORXU DQG WH[WXUH in one place. I also use a lot of leopard print throughout the studio –a nod to my own personal style which is bold and bright.

in the waiting area for payment. Every client gets a lash wand, a rebooking card and a little chocolate to take with them. Often, I get a huge hug because they are so happy and feel so much better than when they came in!

My goal as a business owner is to serve my clients in the best way possible, to make them feel valued, loved and beautiful each time they come to visit Lady Lash; and no matter who they see at the salon, leave with the same warm fuzzies every appointment.

These warm fuzzies and good vibes is why, I believe we have very high client return rate.

Are you remembering all those little extras to keep your valued customers coming back?

Give it a go, your clients will love you for it, and those great connections will be made forever.

:KHQ P\ FOLHQWÂśV ODVKHV DUH ÂżQLVKHG , DOZD\V RÉŁHU D JODVV RI ZDWHU , GRQÂśW rush them out, leaving them time to get up, check out their lashes and join me

Lash Inc Australasia - 4

LASH COMPETITION CLASSIC LASHES · MALE NUDE LOOK · RUSSIAN VOLUME LASH LIFT · HENNA BROW · CREATIVE E

lashworx.co.nz/competitions *Enter by 7thh September 2018 Send us your entry with good quality photos

Trophy, Certificate, $200 Product Voucher and a photo in Lash Inc Magazine

Certificate, $150 Product Voucher and a photo in Lash Inc Magazine

Certificate, $100 Product Voucher and a photo in Lash Inc Magazine e

WINTER WONDERLAND 2018 JUDGES

L E A N NE N E H A R B ER

F R AN A N K I E W I D DO DOWS

M I R A N D A TA RP RPEY

UL LTI T MA M TE E UK C te Ca tego gori go ries ri ess - Claass ssic ic Nov ovic icee Clas Cl Clas assi sicc Ex si Expe pert pe rt Lash La sh h Lifft

EY E YEL LAS ASH H EX E CE CELL LLE LL ENCE UK ENCE Cate tego te gory go ryy - Nud u e Maalee Las ashe hess

LASH LA S INS SH STI T TU TUTE TE UK Ca ate tego go ori r es e - Russsi sian an Vol o um ume e No N vviice R sssiaan Voolu Ru lume me Exp xper ertt er Ce Cr eaatiive

K E L LY S T O R E R ENCHAN ENCH ANTE TED TE D SP PA Cate Ca t goori ries es - Rus ussi s an Volume Noovi vice ce Russian Volume Expert Creativee Cr

C L A S S IC C LASH HES Four photos, we willl req quire a photo before e (w whole face and eyees), photto after (the whole facee, lookiingg up and eac ch eye). Full set.

M A LE NUDE LOOK Four photos, we will require a photo before (whole face and eyes), photo after (th he wholee face, lookkingg up and each eye).

R U S S I A N VOLUME Four photos, we will require a phooto before (whole face and eyes), pho oto after (the whole face, looking up and each eye). Full set.

M AN A N D Y J E FF F F E RY A AB AL BA Category - Hen Ca nna Bro r w

LA A S H LIF FT Thrree pho otos, we will require a ph hoto beffore (whole face and eyes),, photo o of the e lashe es adhered to the silic con shield and a photo afterr (th he whole face). With or without tin nt.

HENN N A B R OW DESIGN Three photos, we will require a photo before (whole face and eyes), photo of th he Hen nna app plication n and photo aftter (of the whole face).

C REA AT I VE E Four photos, entire fa ace and eyes two besst shots. We will need to capture the overalll look (we need to see the models full bodyy look. The background can comp plete th he look you are projecting, all of the accessories must be visible.

New Zealand Weddings

A Thriving Business

by Lisa Gillanders

Regional Editor New Zealand Lash Inc Australasia

New Zealand is becoming a drawcard for those wanting a beautiful Summer Wedding, travelling from near and far for our little Garden of Eden.

Our regions offer an abundance of options and prices. While Auckland venues are at the upper end of the scale, many are choosing Hawkes Bay amongst other Regions for their nuptials.

7KH DÉŁRUGDELOLW\ RI WKH UHJLRQV YHUVXV the big Cities is driving a lot of business into these areas, as well as Fiji and Rorotonga. The Islands give a bit of magic and is great for those wanting a VPDOOHU ZHGGLQJ DV PDQ\ FDQÂśW DÉŁRUG WR travel overseas.

Your group could develop their own Wedding Planner service, to coordinate the big day for the Bride and Groom.

The Bride pretty much is in your hands as she requires most treatments on RÉŁHU WKHQ ZH KDYH WKH *URRP RIWHQ forgotten in moment. He could be in for a Brow tidy, Tan and even Nude Lashes.

Men love the attention even though they will deny that. How many times do you here the Groom saying “I just had to turn up on the day? “

The Hens Party is a great time to get The Wedding season running from together and have some fun, and do October through to April creates they have fun! We can make them feel a massive opportunity for many EXVLQHVVHV RÉŁHULQJ /DVK ([WHQVLRQV beautiful for their night out.

Brows, Tanning, Nails, Hair and makeup, Wedding Cakes, Photography “It’s the gift that keeps on giving� and Wedding Venues, to increase the And let’s face it we are the go to people scale of their business.

WR IXO¿OO WKHLU GUHDPV If you don’t do all these things then its WLPH WR EXGG\ XS ZLWK RWKHUV RɣHULQJ the services you don’t, so you are ready WR À\ FRPH 6XPPHU

7 - Lash Inc Australasia

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Lash Bash conference attendees

Lash Bash

2018

by Margaret Attrill Events Manager Lash Inc Australasia

Another year has gone, where did it go?? Here we are at the second conference for Lash Bash Gold Coast 2018 at Bond University in VXQQ\ 4XHHQVODQG , ZDV H[FLWHG DV ODVW \HDU KDG EHHQ VR LQIRUPDWLYH and the networking was invaluable #networking #lashbuddies

Day 1 Day 1 started with everyone catching up with old friends and making new ones. ,W LV FRQIHUHQFHV H[DFWO\ OLNH WKLV WKDW start friendships that last for years. I know a lot of new Lash artists starting out think that these conferences arenâ&#x20AC;&#x2122;t for them, WRONG! There is no better way for a person starting out in the industry to meet fellow lash artists and talk of nothing but lashes, lashes and PRUH ODVKHV <RX ZRQÂśW ÂżQG DQ\RQH HOVH interested in why your adhesive isnâ&#x20AC;&#x2122;t working or why you have bad retention or how to gain new clients. There is also the opportunity to meet lash artists and masters that will impart their knowledge with you #priceless 7KH RUJDQLVHUV 0DQG\ -HÉŁHU\ -XOLD Mann and Mimmi Ebbersten also make

9 - Lash Inc Australasia

themselves available to talk to the attendees and are always ready to chat, listen and help if need be #lashsisters #support The day opened with Otto Mitter being the MC, who kept the day f lowing nicely and introduced each speaker #lashbrother First up was Kimberley Haworth of Lash Vision Academy and how to conquer your road blocks.

Kimberley challenged us to see if we are fast enough for the adhesives that we use, so many say itâ&#x20AC;&#x2122;s the glue that isnâ&#x20AC;&#x2122;t working but really, are we fast enough??

Kimberley always emphasises that we can make mistakes and that itâ&#x20AC;&#x2122;s a normal progression but to learn from it, grow from it and that every mistake you make is building a better you and a stronger brand #itsnottheglueitsyou #progressnotperfection

Above: Lash Bash Organisers - Mandy -HÉŁHU\ -XOLD 0DQQ 0LPPL Ebbersten

Sommer Deaves from LPL Studio spoke about how to best use Instagram to KHOS \RX KDYH D SDJH WKDW Ă&#x20AC;RZV DQG KDV WKH VDPH FRQVLVWHQW FRORXUV DQG ÂżOWHUV When is the right time to post and how often should you post? The one tip that VWRRG RXW IRU PH ZDV WKH H[SODQDWLRQ of Shadow banning, if you donâ&#x20AC;&#x2122;t know about this then definitely do some research as one hashtag can have your whole post hidden #shadowbanning Brent Derapas of Alchemy Suite went LQWR ÂżQH GHWDLO RQ ZK\ ZH VKRXOG EH charging for time rather than weeks for LQÂżOO VHUYLFHV ,WÂśV QRW XQWLO VRPHRQH SRLQWV RXW ZKDW D IUHH PLQXWHV IRU a client here and there can cost your business that you realise how much income you are missing out on. This

can add up to a bag that I would happily add to my collection #timeismoney #iwantthatchanelbag Loreta Jasilionyte from Flawless Lashes described how she started her career and how it began in a room her husband built for her in their backyard and then transformed into the hugely successful business it is today. Loreta had many suggestions on how to move your business to another level ÀDZOHVVODVKHV ODVKPDVWHU Mimmi Ebbertsten of Lashia presented on targeting your ideal clients and shared her knowledge of how Lashia chose their target marketing strategy and then followed that up with video evidence to demonstrate #lashia #whoisyouridealclient Julia Mann of Lash Tribe then showed the ins and out of video marketing.

Julia has all aspects of marketing down to a very polished ‘T’ and gave H[SODQDWLRQV DV WR ZK\ RQH VKRXOG GR live videos #lashtribe Kei Kim of Beautier shared her knowledge of the production of lash H[WHQVLRQV DQG WKH GLɣHUHQFHV EHWZHHQ VLON DQG PLQN .HL WKHQ ¿QLVKHG Rɣ with questions from the attendees. Kei is a dynamo and full of energy and is a PXFK ORYHG VSHDNHU +HU EHDW ER[LQJ with Otto showed her fun and creative VLGH EHDXWLHU EHDWER[HUV -Hɣ &ULFKWRQ RI /DVKLD SUHVHQWHG RQ managing an online Lash Store then walked us through the life of a husband WKDW LV ZLOOLQJ WR JR WKDW H[WUD PLOH for his wife (Mimmi Ebbersten for those who don’t know). I don’t think many husbands would be willing

to shift as many times as he has #supportivehusband

Above: Day 1 - Pixie $PEOHU speaking DERXW FRPSHWLWLRQV

%HORZ 'D\ .HL .LP IURP %HDXWLHU presenting on the PDQXIDFWXUHUV SRLQW RI YLHZ

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0DQG\ -HɣHU\ IURP $XVWUDOLDQ /DVK and Brow Artists delved into how we need to look after our clients because at the end of the day, they are paying for our services and that then pays our wage. Mandy made a great point and suggested that we leave our egos at the door and sometimes we need to be lenient with our policies. Be willing to give a free pass if the circumstances call for it. Oh, and please make sure your attire and appearance are not of you dressed in tracksuit pants and Ugg boots #beprofessionalatalltimes #leaveyouregoatthedoor 3L[LH $PEOHU ZDV WKH ODVW VSHDNHU RI the day and gave her insight on how to ZLQ FRPSHWLWLRQV 3L[LH H[SODLQHG ZK\ a more comfortable choice for some lash artists wanting to compete might be online competitions, as the there is no added stress such as time limits or people watching #lashcomp #haveago 7KH GD\ ¿QLVKHG ZLWK 7KH /DVK *DPHV with Mimmi and Kei Kim. The manolos ZHUH TXLFNO\ Rɣ DV .HL .LP UDQ DURXQG barefoot through the crowd with much

Lash Inc Australasia - 10

Top Left: Day 2 Workshops -XOLD 0DQQ

hilarity, fun and prizes. ending!

A perfect

Day 2 Day 2 consisted of workshops through the day.

0\ ÂżUVW FKRLFH ZDV 0DVWHU \RXU +HQQD ZLWK WKH WDOHQWHG 0DQG\ -HÉŁHU\ DQG Melanie Jane Foley. If there is anything you need to know about henna and brows, these are the ladies who have the knowledge. They both have a love and passion for brows and it showed #henna IR[FRVPHWLFV My afternoon was spent Rocking Volume with the talented Loreta from Flawless Lashes. Loreta is a lash master that is willing to share her knowledge and helped all with learning to use their tweezers in the best way possible. I took my Dumonts to hopefully learn from one of the best, but sadly I am just not a Dumont fan - but I did try. Some loved working with Loretaâ&#x20AC;&#x2122;s new tweezers that much they had to buy them right then and there, even though there wasnâ&#x20AC;&#x2122;t any for sale! #heybianca #lashmaster #youeitherlovethemorhatethem

11 - Lash Inc Australasia

The Full list of available workshops to choose from was: 1.

2.

3.

Rocking Volume with Loreta Mega Volume with Julia Creating a Fantasy shoot with 3L[LH 4.

Master your Henna with Mel and Mandy Level up â&#x20AC;&#x201C; What they didnâ&#x20AC;&#x2122;t teach you in training with Sommer and Kim 6. Technique Troubleshooting with Mimmi 7.

The Customer X Factor with The Mitters So many great options. In both years the selection has made all attendees happy. I always struggle with what class would be best as there are too many to select from #superbselection #welldoneladies )LQLVKLQJ RÉŁ WKH WZR GD\ HYHQW ZDV D dinner for the Diamond ticket attendees and the speakers held at the Star Casino.

5HOD[LQJ ZLQGLQJ GRZQ DQG FKDWWLQJ with other attendees is the perfect way WR ÂżQLVK WKH FRQIHUHQFH The chance to bond with your fellow lash colleagues is something that really

Top Right: Margaret $WWULOO 0DQG\ -HÉŁHU\ %UHQW Derepas

should be done by all, I canâ&#x20AC;&#x2122;t stress enough the importance of this. Creating, strengthening and forming friendships.

In an industry like ours where many of us work alone, Lash Bash gives us a place to feel connected.

The networking that occurs is priceless DQG KRZ WKLV FDQ DÉŁHFW \RXU EXVLQHVV LV invaluable. I have met new friends and old friends and we all share our current journeys.

Once again Lash Bash has delivered on its promise. A big thanks to Mimmi, Julia and Mandy for doing an impeccable job organising and hosting another great event. I am GHÂżQLWHO\ ORRNLQJ IRUZDUG WR QH[W \HDU #lashbashgoldcoast2019

Love Maggie xox #seeyounextyear

Lash Bash 2018 – The Speaker’s Perspective

By Margaret Attrill An international superstar, new JHQHUDWLRQ LQGXVWU\ LQÀXHQFHU and a contemporary conference founder/brand.

Ever wondered why speakers accept engagements and how they felt about the event?

I asked Loreta Jasilionyte, Brent Derepas and Kimberley Haworth for their thoughts.

Loreta Jasilionyte – Flawless Lashes Q: What makes you travel from the UK to Australia to attend and what did you think about the conference?

A: Back in June, when I got invited to teach in Australia and to speak at the prestigious Lash Bash Brisbane, I was over the moon as I love Australia and

Above: Lash Bash speakers

the people. Well let me tell you, I’ve been in so many conferences and this one is one of my favourites due to the amazing people, great speeches, and UHOD[LQJ DWPRVSKHUH , KDG D FKDQFH WR make new friends and had so much fun with my old friends. I love conferences such as Lash Bash where humour is big part of the event. It just is how it should be. Loved giving workshops to 40 people, oh yes girls you surprised me with your talent, in couple hours you managed to "rock" those Dumont’s.

Huge thanks to organisers Julia, Mandy and Mimmi for taking good care of all guests, for cool girls Renee, Margaret, Jennifer and Briony for keeping me company every second. Otto – I have no words, you are my lash Brother. All amazing people- you are super cool.

¿UVW WLPH SUHVHQWLQJ WR LQGXVWU\ DQG it was a pleasure and an honour to be able to share the stage with some true international lash superstars. Being a male in this industry isn’t always an easy one but it was great to be welcomed with open arms by both the organisers and attendees. There was a lot of great information shared over the space of the weekend and a lot of new SHUVSHFWLYHV ZHUH H[SORUHG RQ SUDFWLFDO and business strategies from both presenters and guests alike.

Kimberley Haworth – Lash Vision Q: Why did you attend and support another conference?

Brent Derepas – Alchemy Suite Q: How did you feel being asked to be a speaker? What are your thoughts about attending the conference from a male’s perspective?

A: Lash Bash on the Gold Coast has been one of the most memorable events in my Lash career. It was my

A: Being invited to Lash Bash as a speaker this year was a complete honour. To support another conference in Australia that believes in building the standards in our industry and creates a perfect environment for technicians to unite. These types of events break down the walls that can often be built through isolation in the industry given that we are mostly sole traders. Lash Bash gave so many the opportunity to grow and shine, above all that is what this industry should stand for.

Lash Inc Australasia - 12

Shaping of

by Mai Quach

Extensions

Lash Inc. Senior Journalist Asena Artistry

(\HODVK H[WHQVLRQV KDYH EHFRPH FRPPRQ WKHVH days and with the results produced many women are addicted! (\HODVK H[WHQVLRQV KHOS the eyes to appear more beautiful, bringing out the inner glow in a woman because it draws attention to the face, giving a prettier and brighter look. Apart IURP WKDW H[WHQVLRQV FDQ open up and emphasize the eyes making the woman look full of energy and younger.

7KHUH DUH GLÉ£HUHQW W\SHV RI eyes which will be discussed later, and the eye type will determine which styling shape will best suit the client. In talking about the VKDSH RI H\HODVK H[WHQVLRQV for styling and placement, there are basically three GLÉ£HUHQW VKDSHV RI H\HODVK H[WHQVLRQV

3. Universal Shape 7KLV LV WKH WKLUG VKDSH RI H\HODVK H[WHQVLRQV WKDW LV DYDLODEOH This one is a bit complicated; it is done at an angle 90o from the inner eye to the middle of the eye, then angled IURP WKH PLGGOH RI WKH H\H WR WKH H[WHUQDO SDUW RI WKH H\H 7KH transition from one style to the other should be done carefully so as not to look obvious. This is a beautiful shape and can be XVHG DW GLÉ£HUHQW RFFDVLRQV KHQFH WKH QDPH 8QLYHUVDO VKDSH All of these shapes appear beautiful when done properly. In GLVFXVVLQJ WKH VKDSH RI H\HODVK H[WHQVLRQV LW LV LPSRUWDQW WR QRWH WKDW GLÉ£HUHQW SHRSOH KDYH GLÉ£HUHQW VKDSHV RI H\HV already.

1. Straight Shape This as the name implies is straight, it is also called the 90 degree angle shape, because the extension is placed at a 90 degree angle from the eyelid, regardless of the direction of the natural lash. This shape is beautiful, and it makes the eyes look round. This roundness appears to make the eyes bigger.

2. Angled Shape This one is shaped at an angle toward the ears of the clients. This particular shape makes the eyes appear longer than normal. This technique will make the eyes look stunning especially for Mega Volume.

13 - Lash Inc Australasia

The shape of the eye is a very important factor to consider ZKHQ GHVLJQLQJ WKH H\HODVK H[WHQVLRQ DQG VKRXOG EH determined by you as a professional lash artist â&#x20AC;&#x201C; not by your clients telling you what their eye shape is. itâ&#x20AC;&#x2122;s a good idea to NQRZ HDFK H\H VKDSH E\ KHDUW DQG ,¶OO JR WKURXJK DERXW ¿YH standard shapes of the eye in this article.

1RZ OHW¶V KDYH D ORRN DW WKH PRVW FRPPRQ H\H VKDSHV

1. Almond Eye Shape

4. Downturned Eye Shape

This shape is considered the perfect eye shape. Some say it's the most beautiful shape that the eye can have. Everything looks good on the almond shaped eyes. If your clients have this eye shape, then you can choose any styling shapes I mentioned above.

This type of eye appears as though the eyes are closing and we QHHG WR EH FDUHIXO ZKHQ FKRRVLQJ DQ H[WHQVLRQ VKDSH 0DNH sure to use a shape that will not make the eyes appear even more downturned.

2. Wide Set Eye Shape

5. Asian Eye Shape

This is used to describe a set of eyes that are far apart from each other. In this type of eye shape, when you are designing WKH VKDSH RI \RXU H[WHQVLRQV \RX ZLOO QHHG WR IRFXV RQ WKH inner corner of the eye. This helps to make the eyes look as if they are closer than they actually are. This means that you will most probably be thinking about using an inverse universal shape for this type of eyes.

These types of eyes are small, and most of the time a straight VKDSH H[WHQVLRQ LV JRRG IRU LW

7KH VKDSH RI DQ H[WHQVLRQ FDQ PDNH WKH GLÉ£HUHQFH LQ LWV appearance. And the shape chosen is dependent on many factors, but one of the major factors is the shape of the eye LWVHOI $V \RX KDYH VHHQ H[WHQVLRQV KDYH WKUHH GLÉ£HUHQW VW\OLQJ shapes and you can utilise any of them to enjoy the attendant EHQH¿WV I hope you learn something from this. Make sure to always invest your time to practice. And remember: If you donâ&#x20AC;&#x2122;t build your dreams, someone will hire you to build theirs.

3. Close Set Eye Shape This is used to describe eyes that are closer to each other than QRUPDO 7KLV W\SH RI H\H ZLOO QHHG D XQLYHUVDO VKDSH H[WHQVLRQ because you will need to emphasise the outer corner of the H\HV $OVR WKH WH[WXUH RI WKH H[WHQVLRQ ZLOO SOD\ D UROH VR WKDW attention is taken away from the inner corner of the eyes.

For more online training and in-person training, visit asenaartistry.com

Lash Inc Australasia - 14

The Wisdom you Seek is Already

by Pixie Ambler

Within You

Advanced Volume and Creative workshop was created after many D GLVFXVVLRQ EHWZHHQ -RGLH %XUZRRG RI /DVK 6XEOLPH DQG 3L[LH Ambler of daily life lash struggles, they decided to join forces and share their unique outlook and techniques regarding volume lashing, styling, speed techniques and creative shoots. $V D WHDP -RGLH DQG 3L[LH DUH D SHUIHFW balance of organised creativity, to uncover the best from their students.

Each student was given a unique mapping style to complete on their model with continuous guidance along the way.

Day one was incredible secrets revealed, intensive learning of not just how, but the underpinning understanding of why.

At the end of day one everyone was on LQIRUPDWLRQ RYHUORDG DQG H[KDXVWHG Perfect!

Once we understand the “why” we are GRLQJ D WDVN ZH ¿QG VWXGHQWV ZLOO H[FHO in their path of master styling and lashing.

Day two saw us recap day one styling techniques and go through any questions. We moved on to a lighter VXEMHFW &UHDWLYH 7LPH WR UHOD[ \RXU

17 - Lash Inc Australasia

brain and teach yourself how easy it is WR ¿QG UHDO FUHDWLYLW\ HYHQ LI \RX DUH QRW a natural creative person at all.

The model Cheyenne Hunter and body painter Kyla Morgan from Limelight.co arrived after lunch and with the theme pastel owl (our united totem) in place we DOO KDG WDVNV WR FUHDWH GLÉ£HUHQW WKLQJV and body painting. We were happy to see the ladies who thought they were not at all creative actually were.

The photographer Colleen Irvine from Upstage Photography, whom works UHJXODUO\ ZLWK 3L[LH $PEOHU DUULYHG towards the end of the day, bringing light and shade to the studentsâ&#x20AC;&#x2122; creations.

The images speak for themselves.

Well done to all students, they are now undergoing intense case studies and will be required to come up with a XQLTXH QHZ PDSSLQJ DQG H[SODLQ ZK\ This process is unique worldwide to 3L[LH $PEOHU¶V WUDLQLQJ DQG LV GHVLJQHG to advance a student to be a master in their own right. /RRNLQJ IRUZDUG WR RXU QH[W WUDLQLQJ dates 7th and 8th November in Perth DQG DQ H[FLWLQJ $XVWUDOLD DQG 1HZ Zealand tour for 2019... dates to be announced.

Aleesha Passey Koshie Rona Iles Maria Burke Michaela Parker Sandy Challis Tania Fielding Verlie Phillips

www.sublime-e.com jodie@sublime-e.com

Lash Inc Australasia - 18

Ready to

Relocate?

by Nadia Southon NHM Lash Studio

Is it time for a change of scenery? We are all a part of an industry that is still quite new, paths are still being paved and simple things like planning the direction of our businesses are often overlooked.

Most lash techs are currently working from home-based studios. As the industry grows so are our businesses.

More salons are moving out of the home and into commercial spaces.

After 8 years of being at home and renting beauty rooms, I recently made the transition. I had NO idea where to start or what to do, however, now that I have been through the process I thought I would share with you a few things that I have learnt on the way. PS it’s not as hard as you may think!

This is a basic guideline that will hopefully either get you started on your journey to opening your first commercial salon, or help you refresh/ improve your current space.

19 - Lash Inc Australasia

Am I ready for a commercial space?

Maybe you want to hire another lash tech, or start training students, or maybe you want to add additional ser v ices that compliment lash H[WHQVLRQV VXFK DV PLFUREODGLQJ $OO of these often mean that your current space won’t meet council standards.

Moving to a commercial space is by no means imperative for growing your business. But if the direction you want to grow means operating from home might not work anymore, here are some things to consider.

What are your business goals

Where would you like to see your EXVLQHVV EUDQG LQ \HDUV"

What are your personal Pros/ Cons of moving from home to a commercial space?

If you have decided that YES, you want to make the move from home to salon, what now?

First, set your budget. Taking on a shop incurs overheads, When planning the NHMLASH move, we broke down the current cost of running the business on a monthly basis and had a plan in place for incremental revenue growth.

7KLV JDYH XV DQ DSSUR[LPDWH ¿JXUH WKDW we could use to narrow down a list of VSDFHV ZH FRXOG DɣRUG FRPIRUWDEO\ Of course, if you are wanting to put more money into your space up front, you could go down the route of getting

a business loan. Make a decision that works best for you and your business.

Choosing the location For me, choosing a location was based on budget and distance from my home salon. I didn't want to stray too far from where I was currently lashing as most of my clients were local.

Some things that you might want WR FRQVLGHU DUH DPHQLWLHV H[LVWLQJ surrounding businesses, whether they complement your business i.e., hair/ QDLO VDORQV DOVR RWKHU H[LVWLQJ ODVK H[WHQVLRQV EXVLQHVVHV ,I \RX KDYH WKH option to choose where you are located, it would help to be spread out rather than in a cluster.

Lash appointments do last a few hours so having handy accessible parking would be a big drawcard for new and H[LVWLQJ FOLHQWV

Important to know Hire the services of a lawyer and accountant â&#x20AC;&#x201C; the cost upfront could save your business down the track and should be factored into your budget.

If your lease is relatively straight forward, you will only need a lawyer to legally advise you on the lease, they will read over and discuss the lease with you to make sure that you completely understand what you are signing. If your lease is a little more complicated you might need a lawyer to communicate or negotiate with the landlord (if this is the case, the billable hours may be a little higher).

If you donâ&#x20AC;&#x2122;t feel that making the move from home to shop is for you, UHIUHVKLQJ \RXU H[LVWLQJ VSDFH FDQ EH MXVW DV HÉŁHFWLYH , FKDQJHG P\ KRPH studio around regularly and when I did LW ZRXOG DOZD\V OHDYH PH H[FLWHG WR JHW LQ WKHUH WKH QH[W GD\ DQG ODVK ZLWK D passion. You spend all day working in one room, let lash forums and Pinterest inspire you. We are so spoilt for choice when it comes to dĂŠcor and â&#x20AC;&#x153;gadgetsâ&#x20AC;?

VSHFLÂżFDOO\ IRU ODVKLQJ

Here are a few ways you can update your current space:

Some great advice from two experienced salon owners;

Customise! â&#x20AC;&#x201C; using websites like Etsy, Zazzle or Vistaprint allows you get creative and add a professional personal touch to your space like a printed or laser cut sign.

â&#x20AC;&#x153;For a commercial space, donâ&#x20AC;&#x2122;t pay more than 3 months bond and 3 months rent free period is standard. A lot of people donâ&#x20AC;&#x2122;t know that.

Renting a room before moving to your own commercial lease is prudent because covering large rent is stressful and unless you have amazing marketing, filling books for staff will take time.â&#x20AC;? /\GLD RZQHU RI %URQ]H %RPEVKHOO %HDXW\ :$

Change up the colour scheme, something as simple as adding a throw or rug in complimentary colours to \RXU H[LVWLQJ FRORXU SDOOHW LV QRW RQO\ FRVW HÉŁHFWLYH LW FDQ FKDQJH WKH IHHO RI the space.

â&#x20AC;&#x153;LOTS of insurance to cover the shop including public liability, personal and contents.

Workcover, Or Workerâ&#x20AC;&#x2122;s insurance, protect yourself and your business by making sure you have a good employment agreement and put systems and procedures in place to deal with emergencies and unexpected situations such as sick leave.

If you are bringing your own products in from overseas make sure you cover yourself by taking out additional insurance (manufacturers insurance).

Ie if you buy gel pads overseas and something is wrong with that batch which causes damage or blindness you are actually classified as the importer/ in Australian terms you are now the manufacturers and are liable for that product. Normal insurance does not cover this.â&#x20AC;? /XLVD RZQHU RI /DVK KROLF 4/'

Think about what your clients are laying on. Are you using a table or chair that isnâ&#x20AC;&#x2122;t working for you? I used to replace my beauty tables every couple of years even though I knew that it hurt my back and my clients didnâ&#x20AC;&#x2122;t like it. One day I bit the bullet and tried a recliner. All I know is I should have made the switch sooner, its made a KXJH GLÉŁHUHQFH EHWZHHQ SHUVHYHULQJ through long days and enjoying them.

Whichever direction you feel is best for your business, itâ&#x20AC;&#x2122;s important for us to take a step back every now and then and think about the â&#x20AC;&#x2DC;big pictureâ&#x20AC;&#x2122;, where we want to be. As small business owner/ operators we often neglect to track our own progress. It is all too easy to get caught up in the grind of daily lashing.

Think big, set goals and have a plan. %RXQFH LGHDV RÉŁ FROOHDJXHV DQG IULHQGV and donâ&#x20AC;&#x2122;t forget to celebrate your wins, big or small!

Lash Inc Australasia - 20

Client

Expectations

by Amy Williams

Lash Inc. Senior Journalist LashXtend %HDXW\ LV D KDUG WKLQJ WR GH¿QH (YHU\ RQH RI XV WKLQNV GLÉ£HUHQWO\ about what is beautiful and what is desirable. This is why itâ&#x20AC;&#x2122;s very important for you as a lash artist to manage your clientâ&#x20AC;&#x2122;s H[SHFWDWLRQV EHIRUH \RX VWDUW VHUYLQJ WKHP <RX ZRQ¶W EH DEOH WR PHHW WKHLU H[SHFWDWLRQV LI \RX GRQ¶W XQGHUVWDQG WKHP ¿UVW How disheartening is it when you get IHHGEDFN IURP DQ XQVDWLV¿HG FOLHQW" Lashes not full enough? Lashes not long enough? Lashes havenâ&#x20AC;&#x2122;t held as long as a previous salon they have been to? Are we really communicating with our clients on their level? How do we DGGUHVV DQ XQVDWLV¿HG FOLHQW DQG KRZ do we remedy? How do we prevent unhappy feedback?

Simple Communication is essential.

Without giving a correct consultation we open the book for bad feedback.

Client Consultation Form / Waiver After meeting and greeting your client it LV LPSRUWDQW WKH\ ¿OO RXW D FRQVXOWDWLRQ form. You can start the process by adding questions like, is this for an event or every day wear? What kind of lash looks do they like?

Understand your Client's Needs Itâ&#x20AC;&#x2122;s often said that the best consultants are great listeners as well. As a lash technician, you need to be a great listener to understand the needs and WKH H[SHFWDWLRQV RI \RXU FOLHQW 'RQ¶W assume you know what they want.

Every client will come to you with FHUWDLQ H[SHFWDWLRQV /LVWHQ WR WKHP

21 - Lash Inc Australasia

and understand their needs. When theyâ&#x20AC;&#x2122;re done, give them your honest feedback. Is the outcome they desire achievable? )RU H[DPSOH D FOLHQW PLJKW ZDQW ODVKHV like they have seen on social media or a famous celeb, but her natural lashes might be too short and sparse for it. *LYH KHU WKH QH[W EHVW RSWLRQ DQG WHOO KHU how you can make her look beautiful even with short lashes. Always make the discussion positive.

Remember, the eventual goal of your client is to feel good about themselves. When you listen to their needs, youâ&#x20AC;&#x2122;ll be in a better position to take them closer to what they want.

Education is Key, you are the professional. For a client, youâ&#x20AC;&#x2122;re not MXVW D ODVK DUWLVW <RX¶UH DQ H[SHUW LQ WKH ¿HOG ,W LV \RXU UHVSRQVLELOLW\ WR WHDFK your client all things lashes, your job is not just to follow orders. You should proactively educate your clients and tell them whatâ&#x20AC;&#x2122;s in their best interest. For H[DPSOH D FOLHQW PLJKW ZDQW D FHUWDLQ lash style, but it doesnâ&#x20AC;&#x2122;t suit their facial features or might be harmful to their natural lash health. Itâ&#x20AC;&#x2122;s your job to educate them about it.

Follow up with your Client Sending a message, email or even making a phone call 24 hours after treatment makes a huge difference.

Give the client an opportunity to let you know if she isnâ&#x20AC;&#x2122;t happy rather than posting a bad review on social media. It shows you care! Having someone check in after you have a treatment makes you

Above: $P\ :LOOLDPV

feel special and builds loyalty. Ask them if theyâ&#x20AC;&#x2122;re feeling good about themselves and if thereâ&#x20AC;&#x2122;s any way you can help them. If theyâ&#x20AC;&#x2122;re happy, tell them how they can maintain their lash health and recommend any relevant lash products that can help them maintain their look for a longer time.

Love Amy xo

Taking Care

of You

by Nina Andrews

Lash Inc. Senior Journalist Lashes on Point Are you on the edge? How to take care of YOU and have a long happy lash career. Taking the time for a bit of self-love is going to mean our lash careers will be longer, and we will be happier overall.

It was 11.30pm on a Friday night some years ago, when he found me sitting on WKH Ă&#x20AC;RRU RI P\ EDWKURRP KDLU DQG ERG\ ZUDSSHG LQ D WRZHO UHVSRQGLQJ WR D WH[W for a booking from a new client. â&#x20AC;&#x153;What are you doing??â&#x20AC;? my husband yelled.

What indeed?... my phone went 24/7, people sometimes messaged at 3am, I felt it was my duty to answer it.

The lash world is a bright and vibrant place. Rapidly changing and growing.

This increase in popularity means there is plenty of work out there for those who are willing to do it. However, lashing 12hrs a day holds little appeal past the Christmas rush. Lashing has a highly physical, as well as an emotional output,

and can easily destroy a girl, her body and her family bonds if she allows it.

Whenever I used to answer a message RU WH[W SDVW SP WKH ÂżUVW UHVSRQVH , always got back was â&#x20AC;&#x153;Oh, thank you for the quick responseâ&#x20AC;? which is code for Âł:WI DUH \RX GRLQJ XS" , ZDV H[SHFWLQJ D response tomorrow after 9amâ&#x20AC;?.

To make it in the lash world long term you need to practise a bit of Self Love.

Iâ&#x20AC;&#x2122;d like to share some tips and tricks that have helped me to grow a large Russian Volume Salon in Melbourneâ&#x20AC;&#x2122;s North, VHHLQJ RQ DYHUDJH FOLHQWV D PRQWK with my team of amazing technicians, while still having my children, quality time with my family and ultimately saving my sanity and body.

How can you be expected to create amazing work when you are rundown, with fuzzy eyes and a constant headache?

Have a separate work phone.

7KHUH LV YHU\ OLWWOH WKDW TXDOLÂżHV DV a â&#x20AC;&#x153;Lash Emergencyâ&#x20AC;?, and if they are keen to get YOU, then they can wait till business hours. Protect your family OLIH DQG VFKHGXOH D WLPH WR WXUQ RÉŁ WKDW

Lash Inc Australasia - 22

SKRQH 0LQH JRHV RÉŁ DW SP RQ QLJKWV Iâ&#x20AC;&#x2122;m not working, and I donâ&#x20AC;&#x2122;t look at it until 9am. This allows me to sleep EHWWHU DQG NHHSV P\ DQ[LHW\ LQ FKHFN Sundays it doesnâ&#x20AC;&#x2122;t even get switched RQ H[FHSW IRU D TXLFN FKHFN LQ WKH HDUO\ evening so make sure everyone is FRQÂżUPHG IRU WKH IROORZLQJ GD\

Drink Water Respect your body, its mostly made of water so give it the vital ingredient it needs to function at optimal capacity. Adequate water intake makes concentrating easier, you will need 2-3 litres a day. Try it for 2months - you WILL notice the difference in how you feel regarding fatigue and those horrible afternoon slumps.

Your Eyes are the key to your success.

Go see an Optometrist every year to get your eyes tested, wear glasses or loupes if you need them. Sometimes our vision can diminish enough to cause headaches etc but not enough that we would notice so keep on top of it. Eye strain will lead to headaches, migraines and fatigue which will shorten your lash career. Treat your eyes with the love and respect we give our clients. This OHDGV PH WR P\ QH[W SRLQW

Lighting the way.

The importance of adequate lighting cannot be over stressed. If you can DÉŁRUG QRWKLQJ ZKHQ \RX VWDUW XS LQYHVW in this. Glamcor make amazing lighting for the lash community worldwide, we have 4 in our salon and swear by them.

Otherwise Ring lights can be purchased RQ HED\ IDLUO\ LQH[SHQVLYHO\ ,I \RX DUH lashing into the evenings then this EHFRPHV H[WUHPHO\ LPSRUWDQW LI \RX want to avoid fuzzy eyes, straining and headaches.

Emotional Drain.

Are you an emotive person? Do all your friends come to you with their problems?

I like to chat with my clients, those who have been with me for a few years tell me all about whatâ&#x20AC;&#x2122;s going on in their lives. Sometimes I lie in bed and worry about them when I should be sleeping!

You need to be the shoulder to cry on, the â&#x20AC;&#x2DC;part time psychologistâ&#x20AC;&#x2122;, but donâ&#x20AC;&#x2122;t take it on yourself. Use crystals, meditation, imagining a golden light to protect yourself. Whatever works for you- but donâ&#x20AC;&#x2122;t take on your clientâ&#x20AC;&#x2122;s problems. Let them vent then let it go when they leave, sometimes I will physically shake out my hands after a FOLHQW OHDYHV WR ÂłĂ&#x20AC;LFN Rɣ´ WKH QHJDWLYH vibes. Otherwise you will emotionally GHVWUR\ \RXUVHOI EHIRUH \RXU ÂżUVW \HDU

Posture and your chair.

Straight backs, thighs horizontal with WKH Ă&#x20AC;RRU EHQG IURP \RXU KLSV LQVWHDG of curving your spine etc etc. We have heard it all multiple times before as lash artists. But it is necessary for your long-term health. Make a regular appointment with the health professional of your choice: Osteopath, Physiotherapist, Chiropractor, Pilates etc. All this will be invaluable if you are lashing for long periods full time. I see my Osteo every week, treat yourself like a professional athlete- your body is your livelihood. Massages and heat packs are a god send- invest girls! I also stretch daily.

Choose a chair with lumbar support and adjustable height, same with your massage bed/lash table, make sure you FDQ DGMXVW , KDG D VWDÉŁ PHPEHU ZLWK amazingly long legs- it made it hell for her back until we raised the table, so

23 - Lash Inc Australasia

she was comfortable. Her clients had to use a step stool, but if it saves your back then itâ&#x20AC;&#x2122;s worth its weight in gold.

Where does the money go?

Are you an accountant or book keeper by trade? If you are then thatâ&#x20AC;&#x2122;s amazing!

Half your job is done for you. If not, or if you are like me and you are basically G\VOH[LF ZKHQ LW FRPHV WR QXPEHUV WKHQ LQYHVW LQ DQ DPD]LQJ ÂżQDQFLDO WHDP They will save you money and stress in the long term. Do this now before \RXU EXVLQHVV H[SDQGV WRR PXFK DQG VDYH \RXUVHOI WKH WHDUV RU D JLDQW WD[ ELOO because you donâ&#x20AC;&#x2122;t know what you are doing.

Structure your company correctly, are you a sole trader? Are you an employee of your Pty Ltd? Speak to the people in the know to make sure you are not just working only to pay a huge amount of WD[

Automation.

Automate darling. I canâ&#x20AC;&#x2122;t stress this enough. Get an online booking system, an automatic inventory, computerise your diary and watch the world get easier.

Write out some templates and save them in your phone to answer FAQ and make bookings. This saves me hours a day on the phone.

A quiet place Lastly and probably most importantly, make time for you and those closest to you. Have early nights occasionally and eat wholesome enriching foods. Stop to smell the roses Whatâ&#x20AC;&#x2122;s the point of creating an empire if you are too tired WR UHDS WKH EHQHÂżWV"

Nina x

My Face Awards 2018

Journey

by Courtney Leigh Hollins Centre of Attention Makeup Artistry

I am still pinching myself over the fact that I am the 2018 Face Awards Artist of the year!!! It wasnâ&#x20AC;&#x2122;t an easy road, but I will tell you all about it.

Last year I entered the Face Awards hosted by NYX professional makeup.

I was lucky enough to make it into the top 6 and was the only WA entrant to do so. It was a stressful time, being a mum, freelance makeup artist and having a FIFO partner but I managed to pull through. Unfortunately, I did not win and said to myself that I wouldnâ&#x20AC;&#x2122;t enter again because of my workload. However, my family and followers talked me into entering again this year and I am so glad I did.

Lash Inc Australasia - 24

2018 Face Awards Winner by Courtney Leigh Hollins

25 - Lash Inc Australasia

Lizard Woman

This yearâ&#x20AC;&#x2122;s competition started in 0DUFK 7R PDNH LW LQWR WKH RɤFLDO WRS 30 we had to submit a makeup look.

I created a Woodland Fairy makeup in which I was chosen by the judges at NYX professional makeup to be in the top 30 which was my step into the competition. I sat there in disbelief ZKHQ LW ZDV DQQRXQFHG DQG LW ÂżQDOO\ hit me â&#x20AC;&#x153;I cannot believe Iâ&#x20AC;&#x2122;m doing this to myself again HAHA!â&#x20AC;?

7KH ÂżUVW FKDOOHQJH WKHPH ZDV $9$17 *$5'( , WRRN D GLÉŁHUHQW DSSURDFK WR the traditional Avant Garde makeup DQG WXUQHG P\VHOI LQWR D 3L[LODWHG Lady. Really focussing on technique and my new-found video editing skills.

This was such a fun piece and I was so KDSS\ ZLWK WKH ÂżQLVKHG UHVXOW ,W WRRN me 9hrs to complete. This challenge ZDV WR JHW XV LQWR WKH WRS DQG ZDV

based on public voting. Lucky enough IRU PH , PDGH LW LQWR WKH WRS WKDQNV to everyone that voted and shared my work.

7KH WRS FKDOOHQJH WKHPH ZDV ENCHANTED. I decided to channel the VLQJLQJ Ă&#x20AC;RZHUV LQ $OLFH LQ :RQGHUODQG DQG FUHDWHG D KDOI KXPDQ KDOI Ă&#x20AC;RZHU creature. I pushed the boundaries on this look and created something I never thought was possible. This was the start of my prosthetic journey. It wowed the public enough that I was voted into the TOP 6 which again made me the only WA girl to do so. It was dĂŠjĂ vu and I knew I had to completely up my last look and create something amazing.

So now I was in the top 6 which meant I ZDV KHDGLQJ WR 0HOERXUQH IRU WKH ÂżQDOH , ZDV VR H[FLWHG QRW MXVW EHFDXVH , ZDV heading to Melbourne but because I got

to meet some of my idols that too made it into the top 6! Their work is amazing as you can see in the images. Our top 6 challenge theme was CARNIVAL and I decided to do a circus themed look!

I created a Lizard Woman and really pushed myself with the prosthetics and detailing that I had been working on since the last awards.

I used my daughter Jordyn in the ÂżQDOH YLGHR DQG WROG D VDG EXW KDSS\ story. Of course, I doubted my choices and whether or not I had done enough because I do that constantly, but I bit the bullet and submitted it for the public voting.

This challenge was based on 50% public and 50% judges voting and I must have done enough because I was crowned the winner.

Never in my wildest dreams did I think I stood a chance against the great talent in the top 6 but it happened. I had a moment of panic when my win was announced as I had not even organised a passport and the prize was FDVK D \HDUÂśV VXSSO\ RI 1\[ Professional makeup and a trip to LA!!

I managed to fast track a passport and now everything is booked.

Yes, the competition was a lot of work, \HV LW FDXVHG D OLWWOH VWUHVV DQG DQ[LHW\ BUT I am so glad that I entered.

Even if I had not taken out the win it was a brilliant chance to network with other creatives and brands, it pushed me out of my comfort zone and made me become a better artist. For that I am forever grateful. Seriously guys I highly recommend giving it a go! For now, I look forward to the future and what this win will bring.

It has already opened many doors and , DP H[FLWHG WR VHH ZKHUH WKH\ ZLOO WDNH me.

Lash Inc Australasia - 26

Makeup Masters Gallery Rhylee Passfield @rermakeup

Kristine Davis @pigeon_pie_art 27 - Lash Inc Australasia

Bonnie Ewan @bonniecorbanfx Brooke Stanley @jabbasmakeup

Georgina Ryland @georginaryland Lash Inc Australasia - 28

Lashes Gallery Julie xxxx Lord

Briony Cole Jennifer Tan De Jesus

Kate x Michelle 29 - Lash Inc Australasia

Billie Amatnieks

Jacqueline Cleary

Jaylash

Liza Smith Lash Inc Australasia - 30

Ayana Beauty Bar

Jess Eaton

Hope Brennan Jana Maree Schaub

Jessica Febey 31 - Lash Inc Australasia

Grace Hanna

Abbie Bradley

Stacey's Lash Artistry

Kylie Noakes Lash Inc Australasia - 32

Kendall Shaw

Lisa Ricketts Natasha Gallier

Sommer Deaves 33 - Lash Inc Australasia

5 Super Important Things You Should Know

About Microblading

by Kelly Innes Gingerella Rox

Unless youâ&#x20AC;&#x2122;ve been hiding on another planet for the past year or so, most people will have heard about Microblading. Microblading is also known as Feather Touch Brow Tattoo in Australia. It is the KRWWHVW QHZHVW WUHQG IRU EURZV DQG KDV EHFRPH H[WUHPHO\ SRSXODU over the last few years! Say goodbye to the days of the old, big block, brow tattoos and hello to super natural looking, hairstroke brow tattoos!

1. What is Microblading?

Microblading is basically a semipermanent tattoo solution for full, Ă&#x20AC;DZOHVV EURZV 7KH WHFKQLTXH XVHV D VXSHU ÂżQH SHQ DQG EODGH WKH EODGH is technically, a bundle of between 7-14 needles) which deposits a special cosmetic pigment into skin. The tip of WKH EODGH LV VR ÂżQH LQ IDFW WKDW LW FDQ FUHDWH KDLU VWURNHV WKDW ORRN H[WUHPHO\ realistic. With Microblading we do not go as deep into the skin like old traditional cosmetic block tattoos, we stay in the upper levels of the skin â&#x20AC;&#x201C; this combined with the cosmetic pigment used makes the procedure semipermanent.

Compared to other brow tattoo techniques, â&#x20AC;&#x153;Microblading gives a very natural look and better simulates hair â&#x20AC;&#x201C; the result is natural looking brows made up of tiny little hair-like strokesâ&#x20AC;? says Kelly Innes, Master Brow Artist and EURZ H[SHUW ZKR RÉŁHUV 0LFUREODGLQJ VHUYLFHV DW KHU VDORQ *LQJHUHOOD 5R[ LQ Perth, Australia.

2.Find the right Brow Artist Brows are super important, they are on your face 24/7 so you want to go to the right Brow Artist to do your brows. I cannot stress the important of doing your research before choosing your Brow Artist. Ensure you search thoroughly online, check through pictures of the artistâ&#x20AC;&#x2122;s work. You want to see before/afters, healed results, the style of brows they do, you want to see variation in each personâ&#x20AC;&#x2122;s brows (if every single clientâ&#x20AC;&#x2122;s brows look the same in each picture â&#x20AC;&#x201C; this should be a UHG Ă&#x20AC;DJ WR \RX WKDW WKH\ RQO\ NQRZ RQH style of brow). Each personâ&#x20AC;&#x2122;s brows are unique, their faces are unique, and their brow tattoos should be individually suited to each personâ&#x20AC;&#x2122;s face. There is no â&#x20AC;&#x153;one style suits allâ&#x20AC;&#x2122; in brows. ,W FDQ EH H[SHQVLYH SULFHV YDU\ dependent on which artist you choose, which salon, city etc. It is not a cheap treatment. Reputable Brow Artists FKDUJH DURXQG XSZDUGV IRU Microblading in Perth. A cheaper tattoo does not necessarily mean value for money. Sometimes you get what you pay for and your brows are on your face 24/7. If you are paying cheap for Microblading because this person KDV UHFHQWO\ TXDOLÂżHG IRU H[DPSOH \RX FDQQRW EH H[SHFWLQJ DEVROXWHO\ perfect brows. Unfortunately, we see and hear a lot of horrendous horror stories. We have seen clients whose strokes have been done using a tattoo machine which makes the strokes look like stitches. We have seen clients with

brows that look blue, purple and even green! When this happens, the Brow Artist has clearly used normal tattoo ink on the brows and this will never fade as tattoo ink is permanent! It does not fade like cosmetic ink.

When choosing your Brow Artist, here are a few tips on questions to ask;

$UH \RX IXOO\ TXDOLÂżHG DQG insured?

Does your salon have council approval and a skin penetration licence?

Are your pictures your own work?

Do you use cosmetic pigments or tattoo ink?

Do you use hand tool or machine?

How long have you been doing Brow Tattoos, and can I see pictures of your healed work?

Lash Inc Australasia - 34

3. Plan for your Appointment

4. Results Vary

5. Upkeep is required

The week leading up to your appointment clients are advised not to take NSAIDS, blood thinners, aspirin, DOFRKRO RU ÂżVK RLOV 7KLV LV EHFDXVH they can thin the blood which causes H[FHVVLYH EOHHGLQJ WKDW PD\ SUHYHQW proper absorption of the pigment and can often result in poor pigment retention. If you are taking any of these for a medical reason you must consult with your medical practitioner before stopping any medication! Never stop medication without your practitionerâ&#x20AC;&#x2122;s advice.

Results vary greatly from person to person. Everyoneâ&#x20AC;&#x2122;s skin and DNA are FRPSOHWHO\ GLÉŁHUHQW 6NLQ W\SH PHGLFDO history, certain medications (especially HRT) all come into play. How long the results can last also varies, but most clientâ&#x20AC;&#x2122;s brows last between 6 months to 18 months, depending on the skin (it stays longer in dry skin types) and their lifestyle (if you are continuously out in the sun, and love to sunbake this will fade your brows faster).

As mentioned earlier Microblading is a semi-permanent procedure and requires regular touch ups to keep them looking perfect. In Australia, the sun is constantly on our face. Once your brows are healed we highly recommend using a sunblock on your brows every day before you put on your cosmetics, this will help reduce fading in your brow tattoos.

After your treatment you are advised to avoid getting your brows wet for 7 days (which includes steam and sweat). It is also recommended not to swim in the ocean or pool for 14 days as salt water/ chlorine can draw out the pigment.

Immediately after your appointment, \RX VKRXOG H[SHFW VRPH LQĂ&#x20AC;DPPDWLRQ and the colour of the pigment will look a lot darker until the area heals â&#x20AC;&#x201C; you can H[SHFW WR ORVH XS WR RI FRORXU ZKLOH the brows are healing. As part of the healing process, your brows may scab, DQG \RX PD\ KDYH VRPH Ă&#x20AC;DNLQJ Âą WKLV LV entirely normal. Don't get TOO freaked out when that happens.

Results will also vary dependent on the Brow Artist you have chosen. Again, LI \RX KDYH FKRVHQ DQ LQH[SHULHQFHG $UWLVW WKH\ PLJKW QRW NQRZ WKH H[DFW incision application and pressure.

Some places use cheap pigments, which can either fade away to nothing H[WUHPHO\ TXLFNO\ RU JR D IXQQ\ FRORXU once healed. It also depends on how well you follow aftercare instructions â&#x20AC;&#x201C; you need to follow these to the letter!

All of this can impact the results and that is why results vary greatly from person to person.

Here are some real women's immediate before-and-afters to see the range of what to expect:

0RVW RI RXU FOLHQWV DW *LQJHUHOOD 5R[ come between 9 and 12 months for touch ups. However, it also comes down to personal preference. We have some clients who come every 6 months religiously for touch ups because they like their strokes looking perfectly sharp, then we have clients who come every 18 months because they like them super natural, so all depends on the individual.

Touch Ups, in most salons are relatively cheap considering the price you initially pay for your tattoo. All in all, Microblading is a great treatment for WKH FOLHQW ZKR ZDQWV WR KDYH Ă&#x20AC;DZOHVV fuss-free eyebrows all day, everyGD\ ,I \RX VXÉŁHU IURP $ORSHFLD IRU H[DPSOH RU KDYH ORVW \RXU EURZ KDLUV due to an illness or you have to wear makeup every day for various reasons, Microblading helps to dramatically reduce the amount of time spent each morning trying to balance your brows DQG FDQ KHOS \RX JDLQ PRUH FRQÂżGHQFH and enjoy a no-fuss beauty routine.

For further information please check out our website www.gingerellarox.com

35 - Lash Inc Australasia

Brow Bureau Gallery

Margie Gleeson Eloquent Eyes Brow and Lash Stylists

Briony Cole- Bask Skin & Beauty

Melanie Foley - Browology Boutique Lash Inc Australasia - 36

Chelsea Valentino - Chelsea Valentino Brows

Elisha Joy - Highbrow Society 37 - Lash Inc Australasia

Mandy Jeffery

Aileen Swadling - Looks to Quill

Lash Inc Australasia - 38

High School Drop-out to

Salon Owner

by Bianca Polinelli

Just Lashes Franchisee

Growing up I always felt like the black sheep. On my 16th birthday in 2009 I moved out of home when my mother went to work and dropped out of a selective high school later that year. I had an attitude, a bit of a mouth, and refused to conform to social standards.

I didnâ&#x20AC;&#x2122;t like being told what to do and wanted to run my own show.

Little did I know that just under 6 years later I would be doing just that but on a much bigger scale.

Over the coming years I learnt what it was like to be independent and how much I loved working with people from my positions in the retail industry. I began to dedicate myself to my work putting my hand up for as many shifts as I could. I had a natural ability to FRQQHFW ZLWK SHRSOH DQG ÂżQG D ZD\ WR UHODWH WR WKHP QR PDWWHU KRZ GLÉŁHUHQW we seemed. From McDonalds, an array RI GLÉŁHUHQW UHWDLO VWRUHV WR D FKHPLVW I could apply my love for customer service anywhere I went.

From not really knowing what I wanted to do, and cruising along in random MREV IRU \HDUV , ¿QDOO\ IRXQG ZKHUH my passion was. With an avid love for makeup I took up a Diploma of Beauty Therapy. I landed a job at a ORFDO ZD[LQJ VDORQ ZKHUH , KDG P\ ¿UVW VPDOO DQG VKRUW OLYHG WDVWH RI ³H\HODVK H[WHQVLRQV´ 8QIRUWXQDWHO\ after a run of not-so-good bosses - this RQH ZDV QR GLɣHUHQW $IWHU XQUHVROYHG pay disputes I left the salon and found a job advertisement for Just Lashes in Newcastle. When I applied for the job I mentioned that I was an H[SHULHQFHG ODVK WHFKQLFLDQ DQG JDYH VRPH H[DPSOHV RI ZKLFK ORRVH ODVK - curl lengths I would use to suit certain eyeshapes. Wow, was I in for a shock!

First of all- Iâ&#x20AC;&#x2122;d probably done only about 10 clients, second of all - what was LVRODWLRQ" , ZDV GHOLJKWHG WR EH RÉŁHUHG

39 - Business Smarts

the job in February 2014 but clearly remember thinking to myself â&#x20AC;&#x153;I will get sick of thisâ&#x20AC;? because there are not many things in this world I can do repetitively without getting bored!

I was doing a business traineeship alongside learning lashes properly and as the days, weeks and months went by I fell more and more in love with my job.

My boss - Aleena Maney, my colleagues, the environment, the clients, the conditions - I felt like iâ&#x20AC;&#x2122;d struck gold. For WKH ÂżUVW WLPH LQ P\ OLIH , IHOW OLNH , ZDV H[DFWO\ ZKHUH , ZDV PHDQW WR EH DQG WKH best part about it was that I was making D SRVLWLYH GLÉŁHUHQFH WR RWKHU ZRPHQÂśV (and sometimes menâ&#x20AC;&#x2122;s!) lives. ,Q -XQH $OHHQD DQG , ZHQW RYHU to Las Vegas to compete in Lash Wars (where she placed 1st!). We had an amazing few weeks in the states and when we returned I knew I wanted my own Just Lashes. A few months went by toying with the idea of opening a salon, and in November I went to see my dad and step-mum to talk about my plans. $V , H[SHFWHG WKH\ KDG PDQ\ FRQFHUQV I remember sitting at the kitchen bench for a few hours - showing them my plans, trying to convince them how and why it would work. I eventually tired of the back and forth because I was getting nowhere and ended up â&#x20AC;&#x153;agreeingâ&#x20AC;? with my dad that it was too farfetched.

I knew in my heart, I had to do this - I have never to this day felt more strongly DERXW DQ\WKLQJ 7KH YHU\ QH[W PRUQLQJ I went to my accountants and set up my company. Months went past and when I would catch up with my family, my Dad would ask if anyone had taken the Tuggerah location and I would tell him I wasn't too sure and change the subject. I had previously hidden my tattoos from him for 3 years, so hiding my business was easy!

Fast forward to April 2016 and a promotional email was going out to everyone in the Just Lashes database (including my step-mum) announcing me as the owner of the brand new Tuggerah salon opening in May. A few hours before this was released, I sent P\ 'DG D WH[W WHOOLQJ KLP WKDW ,ÂśYH EHHQ working on getting things ready over the last few months and theyâ&#x20AC;&#x2122;re about to get an email about the new store I told him I wouldn't go ahead with. I went to see him a few days later and he asked me â&#x20AC;&#x153;whatâ&#x20AC;&#x2122;s your plan B?â&#x20AC;? and I could've sworn I saw half his hair turn grey when I said in reply â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t need oneâ&#x20AC;?.

Plan B was never an option. I was putting my money on the line, and I had no choice but to make this work. I was 22 years old when we opened in May 2016, and the long days and sleepless nights of 7 day trading began. Within D IHZ ZHHNV ZH ZHUH IXOO\ ERRNHG weeks ahead at one stage! I worked a minimum of 12 hour days plus 2 hours travel, for 60 days straight. Aleena and I (along with Kelly Bridge and Mimmi (EEHUVWHQ ZHUH EDFN RÉŁ WR 9HJDV IRU a second year of Lash Wars and it was then and there in Las Vegas I learnt the

harsh reality that your responsibilities as a business owner do not stop just because you are not physically in the salon!

Our team grew as time went by and ZH H[WHQGHG RXU WUDGLQJ KRXUV DV ODWH as 9pm on weeknights to accomodate GHPDQG 2YHU WKH QH[W PRQWKV P\ team and I worked tirelessly to continue to build the business and itâ&#x20AC;&#x2122;s reputation DQG LQ -DQXDU\ WKLV \HDU , ÂżQDOO\ EHJDQ to learn what â&#x20AC;&#x153;work/life balanceâ&#x20AC;? was.

I had devoted my life to my work and PDGH D ORW RI VDFULÂżFHV LQ P\ SHUVRQDO life since opening the salon and for my own health had to learn to take a step back - doing a few less clients and focusing a bit more on things behind the scenes, as well as doing things for myself - other than work!

So far in two years our team has grown IURP WR VWDÉŁ PHPEHUV DQG ZH VHH RQ average 160 clients a week.

So whatâ&#x20AC;&#x2122;s our secret?

Our number one priority as a salon is, and has always been - customer service.

I truly believe you could do the most amazing lashes but if you can't provide your client with a warm, personalised H[SHULHQFH ZK\ ZRXOG WKH\ FRPH EDFN" Having felt throughout my life like a bit of an outsider, I opened my salon with the intention that every person who walked through our doors would feel welcome, accepted and like they belong. In June 2017 we won SeaFmâ&#x20AC;&#x2122;s Best Customer Service Award which is my proudest moment to date. Myself and my amazing team members are all passionate about lashes and making people feel good about themselves; we put genuine love and care into our work and I know that is the biggest credit to our success.

6SHDNLQJ RI WHDP PHPEHUV ÂżQGLQJ the right people who share the same passion and vision for your business as you do is vital when selecting your team! Iâ&#x20AC;&#x2122;m very thankful to have an amazing team of girls now but it hasn't DOZD\V EHHQ VR HDV\ DQG LÂśYH GHÂżQLWHO\ made some mistakes! Iâ&#x20AC;&#x2122;m a very compassionate person who wants to help everyone - but this is not a way to hire people! It took me a few times to learn that lesson (you know, just to be VXUH DQG LW ZDV D YHU\ H[SHQVLYH WLPH consuming process! Investing into your VWDÉŁ DQG JLYLQJ WKHP DQ RSHQ IXQ DQG supportive environment is important for them and your business. Coming from previous jobs in my younger \HDUV ZKHUH VWDÉŁ ZHUH WUHDWHG SRRUO\ , took from those how not to be a leader.

You look after your team, your team look after the clients, and the clients look after the business.

Remember earlier when I mentioned I started to get a work/life balance happening in January? That was also when I began laying the foundations for a second location. The last few months I have been enjoying every moment I could while I still have somewhat of a social life, I even made it over to Bali for a weekâ&#x20AC;&#x2122;s holiday (the proper kind)!

, DP YHU\ H[FLWHG WR EH RSHQLQJ DQRWKHU salon on the southern end of Central Coast at Erina Fair in August, however this time I will be doing things a bit differently based on lessons learnt during the last two years. I will be delegating more tasks to others to help ease some pressure on me, and setting side (hopefully) one day a week where I donâ&#x20AC;&#x2122;t have to go into either salon.

Being in business has made me grow VLJQLÂżFDQWO\ DV D SHUVRQ DQG WDXJKW me a lot of invaluable lessons. I have come a long way from the young girl who avoided confrontation at all costs and had to work up the courage to ask someone to do something. Iâ&#x20AC;&#x2122;ve EHFRPH D KHDGVWURQJ FRQÂżGHQW ODVK artist turned businesswoman. I have dedicated my life to my business since the day we opened and Itâ&#x20AC;&#x2122;s been an absolute rollercoaster of emotions, long days and sleepless nights.

Many evenings Iâ&#x20AC;&#x2122;ve sat in the salon after closing, crying because Iâ&#x20AC;&#x2122;ve been so overwhelmed with the pressure and many times Iâ&#x20AC;&#x2122;ve wanted to book a one way ticket to Europe. These moments donâ&#x20AC;&#x2122;t last long when I remember how much I absolutely love what I do and how grateful I am for all the struggles that have made me who I am, and made my business what it is today. To have a career that still somehow doesn't feel like â&#x20AC;&#x153;workâ&#x20AC;? is a blessing I never imagined I would have. /RRNLQJ EDFN \HDUV DJR P\VHOI RU anyone who knew me wouldn't have ever thought Iâ&#x20AC;&#x2122;d own two businesses in major shopping centres before I turned /DVKHV OHJLWLPDWHO\ FKDQJHG P\ OLIH and I wouldn't have it any other way.

Business Smarts - 40

Meet Team

Lash Inc.

Louise Tierney

Andi Ramsay

Sarah Gibb

Anne Perry

Editor-in-Chief

Art Director

Executive Assistant

Project Manager

Our Senior

Journalists

Alena Skodic

Angelina Salacinski

Charlene Hatfield Nutter

Daisy Krikemans

Ellie Malmin

Hanna Putjato

Kristina Dovbijenko

Michelle Meredith-Rath

Miko Owada

Nikki Huebner

Sarah Humphreyson

Signe Langeberg

Stefani Altieri

Teresa Ilaria Guida

Wendy Kirkham

Yasemin Dursen

Lashes

41 - Lashes

Lashes - 42

Creating Seasonal

Lash Sets

To Enhance Your Social Media

by Michelle Meredith-Rath Lash Inc. Senior Journalist Sinful Lashes

Keeping your social media fresh and crisp is no mean feat. One way which worked well for me is to create art to celebrate the things that you and your followers are passionate about.

You could use various themes such as holidays, festivals, social issues, or even just celebrate the season - the possibilities are endless.

Colourful, themed art keeps your followers engaged, and can also bring a whole new clientele through your doors – people love pictures.

Summer is my favourite time of the year, so sunshine is the theme of this

43 - Lashes

Above and top right; LGBT+ UDLQERZ ODVKHV

set. I have used brown and gold lashes WR EULQJ RXW WKH JROG ÀHFNV LQ WKLV client’s eyes.

Every June, the LGBT+ community comes together across the world to celebrate Pride Month. This community is near and dear to my heart, so I have created a rainbow set to show my support.

Love is Love.

Right: 6XPPHU VXQVKLQH ODVKHV

Left: 5DLQERZ ODVK PDSSLQJ

Right: 6XPPHU ODVK PDSSLQJ

%RWWRP 6XPPHU VXQVKLQH ODVKHV

Lashes - 44

Meet

The Editors

by Louise Tierney

Editor-in-Chief, Lash Inc. Magazine Introducing the Lash Inc. Editors for the Nordic Region. â&#x20AC;&#x153;I have known Daniel for many years, and found him to be H[WUHPHO\ SDVVLRQDWH DERXW WKH lash industry. We have attended conferences all over the world at the same time, and he is such a gentleman that when it is cold he lends me his jacket!

Jane and Daniel dominate c omp e t it ion s in S w e den w ith the Swedish Masters Competition and when I was looking for someone in this UHJLRQ WKH\ ZHUH P\ ÂżUVW FKRLFH ´ â&#x20AC;&#x201D; Louise Tierney - Lash Inc Founder

Daniel Olsson Entrepreneur, lash trainer, safety adviser and adhesive geek!

Organiser of Swedish Masters, 2016-2017-2018

Co-organiser of Lash Games UK 2018

Judge of multiple eyelash Championships

Published in multiple lash magazines

World-wide invited speaker and trainer.

'DQLHO LV D IUHTXHQWO\ TXRWHG ÂżJXUH LQ the industry, well known for his safety training and in-depth knowledge of eyelash adhesives and their hazards.

Danielâ&#x20AC;&#x2122;s life partner is Jane Eriksson, and he started lash training in the VSULQJ RI -DQH DQG 'DQLHO QRZ run a successful business together, EULQJLQJ QHZ VWXGHQWV LQWR WKH H[FLWLQJ world of eyelashes. Daniel is currently representing their own brand: Lash â&#x20AC;&#x2122;nâ&#x20AC;&#x2122; Brow Store & Academy, and the soon to be launched â&#x20AC;&#x2DC;Blacklashes.proâ&#x20AC;&#x2122; - created together with a few carefully selected partners, due to launch worldwide this autumn.

Jane Eriksson Entrepreneur, lash trainer and inspirer

45 - Lashes

With her roots in the Make-Up industry, Jane has been in the beauty industry for nearly a decade. She started out on a tiny kitchen table in her home town, DQG HQGHG XS LQ WKH ELJJHVW H[KLELWLRQV and competitions in the world, having organised Swedish Masters for three years in a row.

Jane strives to make the lash world a little better piece by piece, always putting her heart, knowledge and soul into everything she does.

Above: 'DQLHO 2OVVRQ

Moving from that small kitchen table outside Helsingborg, Sweden, she now owns one of biggest salons and education centre in the area, teaching everything from Classic lashes to advanced Volume and Micro blading.

Jane is always looking for better products, and currently represents her own brand â&#x20AC;?Lash â&#x20AC;&#x2122;nâ&#x20AC;&#x2122; Brow Store & Academyâ&#x20AC;? as well as Elleebana, Belmacil and Everlasting Brows in Sweden, along with the soon to be launched brand â&#x20AC;?Blacklashes.proâ&#x20AC;?.

Jane judges in many of the most wellknown lash competitions, including, The Lash Games, The German Masters, The Danish Masters and The Lash World Cup in Amsterdam. Âł:KHQ , ÂżUVW PHW -DQH LQ /RQGRQ I realised that she was a strong and independent woman whom I really wanted to work with one day.

Thankfully, I did not need to make the decision between Jane and Daniel - as editors they will both co-edit the Nordic region. , FDQÂśW ZDLW WR VHH WKH ÂżUVW LVVXH and ever y thing this highly H[SHULHQFHG GXR FDQ EULQJ ´ â&#x20AC;&#x201D; Louise Tierney - Lash Inc Founder

%HORZ Jane Eriksson

Lashes - 46

Eyepatches by Hanna Putjato

Love Them or Hate Them?

Lash Inc. Senior Journalist CEO, London Lash Pro

The application of eyepatches can sometimes be tricky. Whether \RX DUH DQ H[SHULHQFHG ODVK WHFKQLFLDQ RU D FRPSOHWH EHJLQQHU \RX should always follow these simple rules:

Use protein remover pads to wipe the eye area from any oils to ensure patches stick to the skin well. Eyepatches will not stick to oily skin properly.

Use one pair of eyepatches per client and dispose them after the use Apply the eyepatches 1-2 mm below the waterline and cover the bottom lashes Adjust the eyepatches after your client has closed her eyes and secure the placement of patches with micropore tape if needed If any baby lashes pop out, cover them with micropore tape

But even if you follow all eyepatch application rules, you can still struggle sometimes.

Problem 1: Clientâ&#x20AC;&#x2122;s bottom lashes are so strong and springy that they are popping out of the eyepatches Solution: place the eyepatches under the bottom Lashes and apply micropore tape on the top - all natural lashes will be â&#x20AC;&#x153;sandwichedâ&#x20AC;? between the tape and eyepatches and will stay in place until the end of the treatment. Please make sure you stick the micropore tape to WKH EDFN RI WKH KDQG ÂżUVW VR LW EHFRPHV OHVV VWLFN\ 2WKHUZLVH \RX PLJKW ÂżQG GLɤFXOW WR UHPRYH WKH WDSH DIWHU WKH treatment.

Problem 2: You have placed the eyepatches and they now look very comfortable for you and you are ready to start the lash application. Shortly after you start the treatment, your clients eyes start watering.

Solution: Before you start the treatment, lift the top eyelid up and check that the eyepatches are not touching your clientâ&#x20AC;&#x2122;s eyes or the waterline. If

47 - Lashes

3UREOHP VSULQJ\ ERWWRP ODVKHV

eyepatches are touching the eyeball or the waterline, then it may irritate your clientâ&#x20AC;&#x2122;s eyes, causing them to water and resulting with redness at the end of the treatment.

Problem 3: The gel always plumps out and sticks to your clientâ&#x20AC;&#x2122;s eyes Solution: This is the after effect of the eyepatches applied too close your clientâ&#x20AC;&#x2122;s eyes - it will scratch the eye inside. Make sure you check that the eyepatches are not touching the eyeballs of your client by lifting up the eyelid before starting the application.

Problem 4: You canâ&#x20AC;&#x2122;t see the lashes in the outer corner as they are bent under the eyepatches Solution: In order to get the lashes out from underneath the eyepatch, simply peel the patches up and move them down without pulling the eyelid down.

You can also use the help of tweezers to gently pull the lashes out from under the eyepatch.

3UREOHP 2: Eyes ZDWHULQJ

@london_lash_pro 3UREOHP *HO SOXPSLQJ RXW

3UREOHP &RUQHU ODVKHV KLGLQJ

Featured Lash Artist - Ania Pirozzi Lashes - 48

Lash Yacht 2018

Contest Winners

2D - 6D Mixed Volume Experts

3DXOLQD .XFKFLDN

6DQQH *LOEHUV

Britt Gerritsen

Beginners

Masters

2D - 3D Brown Lashes

Masters

Beginners

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6LPRQD %UXQR

6LPRQD %UXQR

0LKDHOD 2DQD 9ODVLQ

0DL7KL 7XRL

0HOLVVD %UXQR

Marina Litvinova

5HEHFFD *ORLVWHLQ

<XOLD .RUFKDKLQD

49 - Lashes

'LDQD 3UDQJOL

0DMD .LV]ND

Classic Lashes Beginners

Masters

Experts

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Lashes - 50

Enchanted's

Hidden Treasure

by Kelly Storer

Editor, Lash Inc. Australasia Owner, Enchanted Spa Being medically challenged, your job options can be very limited ZLWK QHHGLQJ Ă&#x20AC;H[LEOH KRXUV WR ZRUN DURXQG \RXU RZQ KHDOWK DQG well-being. Isabella had been unemployed for around two years and LW ZDVQÂśW XQWLO VKH JRW KHU ODVKHV GRQH IRU WKH ÂżUVW WLPH WKDW D OLJKW bulb went on in her head. She realised, â&#x20AC;&#x153;If I canâ&#x20AC;&#x2122;t get what I want with a job, then Iâ&#x20AC;&#x2122;ll create what I want as a job and a potential careerâ&#x20AC;? and so her journey of small business and self-discovery begins with the â&#x20AC;&#x153;I Can Attitudeâ&#x20AC;?

I Can Attitude

I Can Become My Own Boss I Can Create My Own Hours I Can Manage My Home & Health ZLWK )OH[LEOH :RUNLQJ 2SWLRQV I Can Create Change, If I Just Ask for It

Isabella completed a professional H\HODVK H[WHQVLRQ FRXUVH ZLWK .HOO\ Storer the owner of Enchanted Spa in Joondalup. Kelly customised the course around Isabellaâ&#x20AC;&#x2122;s requirements, so she could progress at a pace her body could cope with, so instead of two full days they spread the course over four half days. Prior to contacting Enchanted Spa, Isabella had tried contacting many other course operators who were not Ă&#x20AC;H[LEOH ZLWK WKHLU FRXUVH RSWLRQV ([FLWHG E\ KHU QHZ IRXQG SDVVLRQ IRU lash artistry, Bella went on to complete the advanced Russian Volume Eyelash ([WHQVLRQV FRXUVH ZLWK ZHOFRPHG PRGLÂżHG WUDLQLQJ RSWLRQV Not only did Bella discover her passion DQG DUWLVWLF Ă&#x20AC;DLU IRU H\HODVK H[WHQVLRQV but she knew she had chosen the right pathway in life. Bella adores the individual attention to detail she can RÉŁHU KHU FOLHQWV DQG LQ UHWXUQ WKH\ reward her in repeat business.

51 - Lashes

Above and right: ,VDEHOOD

Bella wouldnâ&#x20AC;&#x2122;t be in this position today, LI .HOO\ GLGQÂśW RÉŁHU D Ă&#x20AC;H[LEOH WUDLQLQJ option at her academy. Compassion, FDUH DQG Ă&#x20AC;H[LELOLW\ ZLWK WUDLQLQJ DQG working is all it took for Bella to be employable and invest in her future.

Bella operates her business as â&#x20AC;&#x153;Bellaâ&#x20AC;&#x2122;s Lash Loungeâ&#x20AC;? a professional homebased lounge salon for her clients.

Bella feels privileged that she gets to personally lash other lash business owners who they entrust to make them look great for their own professional businesses.

Enchanted Spa may be Australiaâ&#x20AC;&#x2122;s leading professional Lash Training program, but to us, Kelly is that one in a million special business owners that you donâ&#x20AC;&#x2122;t come across every day.

@EnchantedSpa

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Featured Lash Artist -

Adrienne de Blois Lashes - 52

Reader Gallery

Alina Zvirble 53 - Lashes

Nicole Schwegler

Lashes - 54

JosĂŠ Thijssen

55 - Lashes

Charity De Guzman

Daria Popovic Lashes - 56

Natasha Gallier 57 - Lashes

Meri AntoniÄ&#x2021;

Lashes - 58

The

Lash Debutant

by Ravi Sagoo Men's Style Editor

,ÂśYH MXVW KDG P\ ÂżUVW EUXVK ZLWK WKH ,QWHUQDWLRQDO /DVK ,QGXVWU\ DV this yearâ&#x20AC;&#x2122;s host for The Lash Events UK Conference 2018. Similar to the â&#x20AC;&#x2DC;debutanteâ&#x20AC;&#x2122; culture across many societies where the ball gown takes centre stage, I too felt that my attire should make a â&#x20AC;&#x2DC;lashingâ&#x20AC;&#x2122; impact, and those of you in attendance may have noticed I donned my â&#x20AC;&#x2DC;millennialâ&#x20AC;&#x2122; style kilt. I did so for many reasons, but in the main to celebrate our International Editor Louise Tierneyâ&#x20AC;&#x2122;s Scottish Roots in this truly global industry.

I first met Louise a few years ago at our former alma mater, Glasgow Caledonian University, where we were both invited to speak about our career journey.

I hail from a presenter/journalist background with the BBC, and it was WKH ÂżUVW WLPH , KDG FRPH DFURVV WKH Lash Industry â&#x20AC;&#x201C; bar the time I bought some strip lashes for Halloween as I WULHG WR SXOO RÉŁ D %ROO\ZRRG ORRN What sparked my interest into this â&#x20AC;&#x2DC;alienâ&#x20AC;&#x2122; industry is how Louise grew her business and brand from Glasgow, my home city. I remember Louise talking passionately about the ideas that came

59 - Lashes

Above: Lash Lift UHVXOWV

I energised this word. In our career path we are not guaranteed instant success and we will all fail or have challenges at some stage. Some of these challenges take place away from our RɤFH DQG ZRUN IURP KHDOWK LVVXHV WR relationships, love and bereavement.

to her whilst sitting on a train. This led her acting upon her ideas right there and then via her laptop. She energised me away from the â&#x20AC;&#x2DC;media bubbleâ&#x20AC;&#x2122; which us luvvies so often tend to vacuum ourselves in.

It is imperative to allow ourselves time, space and balance. The point I was making to the students in attendance was to embrace such times in oneâ&#x20AC;&#x2122;s career and use it as fuel, be it a rejection letter or email, and I took copies of my own rejection letters and emails to show the students.

I too spoke about my career path, across Radio and Television and simply RÉŁHUHG DQ KRQHVW DQG EUXWDO DFFRXQW RI my career to date. I coupled this with some open and honest sub narratives from lifeâ&#x20AC;&#x2122;s journey, and I candidly spoke about my success, what inspired me, and the â&#x20AC;&#x2DC;Fâ&#x20AC;&#x2122; word.

After meeting Louise at this event, we PHW XS IRU FRÉŁHH DQG FDNH LQ *ODVJRZ and she suggested I could host one of KHU HYHQWV LQ WKH IXWXUH H[SODLQLQJ the foundations behind the UK Lash Conference and what it would entail.

â&#x20AC;&#x2DC;Failureâ&#x20AC;&#x2122;.

I was still somewhat clueless at this stage, but signed up immediately, itâ&#x20AC;&#x2122;s WKH H[WURYHUW ZLWKLQ PH

Broadcasting conveys the importance of networking at such events and conferences. Being a natural talker DQG H[WURYHUW , ÂżQG QHWZRUNLQJ DQG breaking the ice easy. I appreciate for others this may not be the case; of course I get nervous, but I use my platform as a Host/Presenter (and my Kilt!) to shield such nerves and turn it on its head, making it work for me.

If Louise and I hadnâ&#x20AC;&#x2122;t networked, the chances are I would never have had the opportunity to work in the lash industry. ,Q P\ H[SHULHQFH QRERG\ LV WKDW important that they wonâ&#x20AC;&#x2122;t speak to you or give you some time at such an event, regardless of what industry you are in.

Never be afraid to approach industry leaders, mentors or a brand/company you are trying to connect with. If I hadnâ&#x20AC;&#x2122;t employed a â&#x20AC;&#x2DC;gallusâ&#x20AC;&#x2122; (to use a good Glaswegian word) attitude I would be working behind the scenes in the media as opposed to being on air. Another reason I wore my Kilt at UK Lash Events 2018 was it simply draws an audienceâ&#x20AC;&#x2122;s attention and people engage with me over it. So wear something that you feel FRQÂżGHQW LQ WR H[SUHVV \RXU RZQ XQLTXH energy and style.

If you are a naturally shy person and find the networking side somewhat challenging, drop an email to the person or contact you are trying to connect with beforehand. A simple LQWURGXFWLRQ DQG UHTXHVW D TXLFN ÂżYH minutes of their time at the conference.

People are generally nice (well most of the time!) and respond, sometimes not immediately but eventually.

Networking is essential as a business tool but is doesnâ&#x20AC;&#x2122;t stop there; you can make some genuine and lasting

Above: 5DYL VKRZV RÉŁ KLV QHZ ODVKHV

friendships. Iâ&#x20AC;&#x2122;m lucky to say that Louise and I became colleagues as result of our business networking; not only do we engage on ideas around the lash industry (as I take up the mantle of Menâ&#x20AC;&#x2122;s Style Editor for Lash Inc. ,QWHUQDWLRQDO ZH DUH DOVR ÂżUP IULHQGV Not quite sure how our Editor in Chief might edit that last line I have just written!

%HORZ The Scottish VXQ EULQJLQJ RXW WKH EHVW LQ 5DYL V QHZ ORRN

Onto the actual UK Lash Events 2018 itself, I write this a few weeks on from the conference in May. Iâ&#x20AC;&#x2122;m raising a cheeky smile to myself as Iâ&#x20AC;&#x2122;m still buzzing from Super Yacht! From preproduction between Glasgow and London, meeting UK Lash Events PHPEHUV IRU WKH ÂżUVW WLPH KRVWLQJ DQG engaging with such an amazing array of talented delegates and guest speakers, forging genuine relationships, having very little sleep and sharing a hotel room with our lead designer Andi (who I had only met on the Friday!) to the pace and energy of it all!

I found it accelerated me professionally and personally.

Iâ&#x20AC;&#x2122;ve learnt a lot from Louise so far about the industry and the learning curve continues. I took a lot away from Guest Speaker talks and engaging with them alongside delegates at the conference.

There are many sub narratives and

levels in this industry, and this has only further fuelled my interest to engage some more.

With open invites from new friends from Denmark, Sweden, Latvia, USA et al and vice versa including a round or two of Golf on Scotlandâ&#x20AC;&#x2122;s lush courses with Borboletaâ&#x20AC;&#x2122;s lovely Kimber and Craig planned, my lash journey is set to continueâ&#x20AC;Ś Just like any method actor worth their salt, I embraced the conference with a Lash Lift. Iâ&#x20AC;&#x2122;ve never been shy to embrace fashion and beauty culture thatâ&#x20AC;&#x2122;s perhaps perceived as more â&#x20AC;&#x2DC;metroâ&#x20AC;&#x2122; than â&#x20AC;&#x2DC;heteroâ&#x20AC;&#x2122; and I truly felt a million dollars post treatment!

I loved the craft, technique and artistry that goes into such a treatment. The look it gave my eyes was uplifting, I felt it accentuated my natural lines and the actual spread of my lashes gave PH D ORW RI FRQÂżGHQFH 7KLV FRXSOHG with borrowing Louiseâ&#x20AC;&#x2122;s mascara in London, meant I was all set for hosting in London!

I now look forward to my next experience â&#x20AC;&#x201C; lash extensions for men!

Lashes - 60

Look in the Mirror: Thatâ&#x20AC;&#x2122;s

Your Competition

by Katie Gross

Lash Inc. Senior Journalist The Lash Artist Box ,ÂśYH EHHQ LQ WKH EHDXW\ LQGXVWU\ IRU WKH SDVW ÂżIWHHQ \HDUV DQG , OLNH to think Iâ&#x20AC;&#x2122;ve learned a thing or two. I recognise how competitive it can be and how we must stay focused on our goals.

Our industry is full of competition.

We have competitors amongst local businesses who seem to be constantly engaged in the art of one-up man ship.

Our suppliers are competing against each other for our attention with bigger, better, bolder products. You might run a monthly competition within your salon amongst employees, for who can sell the most.

This monthâ&#x20AC;&#x2122;s magazine is focused on competitions, so we are going to look at your biggest competition: YOU. Winning requires awareness, discipline, DQG D ZLOOLQJQHVV WR H[SHULPHQW DQG take risks.

61 - Lashes

When you look at your business output, are you happy with the results, or do you have room for improvement? Do you think you are limiting yourself?

If you want to succeed in any business, \RX KDYH WR JLYH LW Competing with others in a friendly manner is a great way to build on your strengths and I implore you to step out of your comfort zone and sign up for a competition.

The other competitors will push you to achieve, but the only person you should try to better is the person you were yesterday.

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Why not turn your biggest challenge into a personal competition where winner takes all?

After analysing my own business, I decided to work on regular posting to my social media platforms and scheduling the time in my day to do so.

I enrolled in an online course, watched tutorials, read books, and took notes on how to make the most of my social media presence. ,I \RX ÂżQG \RXUVHOI RYHUZKHOPHG E\ managing your social media, there are companies who can do this for you, such as Hootsuite, Buffer and Social Oomph. They will post across all the popular platforms and you can include photos of your work, your lash space, your knowledge of the industry, funny stories; the sky is the limit, so

have fun with it. If you arenâ&#x20AC;&#x2122;t a little GLÉŁHUHQW IURP \RXU FRPSHWLWLRQ \RXÂśUH in trouble.

Weâ&#x20AC;&#x2122;ve all heard the old saying, â&#x20AC;&#x153;Time is money!â&#x20AC;?

This certainly rings true in the lash industry - the quicker we work, the more money we make as we can book more clients in. Is YOUR speed where it needs to be to produce quality work in a certain amount of time?

Itâ&#x20AC;&#x2122;s a good idea to work against yourself by timing your lash sets, using the timer on your phone.

If you could reduce the time it takes IRU D IXOO VHW RI ODVKHV E\ RYHU WKH course of a week or a month, what would that look like for you? Think DERXW ZKDW \RX FRXOG GR ZLWK WKDW H[WUD time. You could add in another client, work on your social media, or continue to build your lash business.

$ERYH OHIW and right: Katie 7ZHH]HU hands

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What are your retail goals? Retail should be a must, not an option.

Retail means more money for you, and can increase your credibility amongst your clients. Research has found that if a guest purchases two retail products IURP \RX WKHUH LV FKDQFH WKH\ ZLOO return. If that same client purchases MXVW RQH SURGXFW WKHUH LV D FKDQFH she will return, however, if you didnâ&#x20AC;&#x2122;t talk to her about the product, there is MXVW D FKDQFH VKH ZLOO UHWXUQ The biggest issue people have that prevents them winning is lack of belief in themselves.

A belief is a choice, and what you think about you bring about â&#x20AC;&#x201C; if you were to replace negative thoughts with positive RQHV \RX ZLOO EHJLQ WR H[SHFW DQG achieve positive outcomes.

You are the competition, you set the standard, so let go of your fears, believe in yourself, and go for it!

Those who win are those who think they can.

Katie is the Founder of The Lash Artist Box, the Owner of Mode Beauty Therapy and an educator for Bella Lash. @LashArtistBox lashartistbox.com

Lashes - 62

Lash Technician, Lash Artist,

Lash Master!

by Katie Godfrey

Director, KG Professional 7KLV LV DQ LQWHUHVWLQJ VXEMHFW ZKLFK UDLVHV D PL[WXUH RI RSLQLRQV What do you call yourself? What do you claim to be? Let’s get this right though as no one gives us this title. It is what we choose to call ourselves or what others in the industry kindly put forward.

These are my opinions and views on this subject:

Lash Technicians: We are all lash technicians, whether you have completed a one-day course, been doing them for years or you are an award-winning technician. This is what we are! After completing a semipermanent eyelash course, this is the job title you receive.

Lash Artists: I believe, and this is just my opinion, that a lash artist is the title given after you have completed your Russian volume course. When students train with me in Russian volume, I always say to them that I’m turning a lash technician into a lash artist, because I am teaching them such an advanced technique. I’m teaching them how to style the eye, how to use the lashes to protect the natural lash.

63 - Lashes

When attending a training course always ensure you take on board what the educator is telling you and put it into action when you go live on clients. Don’t just do one eyelash course and think you are done with all your training. Go on many courses and choose courses conducted by lash artists who inspire you. Travel if you must, don’t just FKRRVH WKH ¿UVW DQG QHDUHVW FRXUVH \RX ¿QG On each course you attend you will learn new techniques and methods. Even if it’s only one or two “lightbulb moments”, you will be able to improve your sets each time! I highly recommend training at least once a year with someone new or even a refresher course with the company you use. Techniques and products are changing all the time, so it’s very important to keep fresh and current. This will also place you above your competition.

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Lash Master: Now this is a huge one, so what is a lash master? Personally, I feel someone should have this title once they have been lashing for several years and have participated in numerous training FRXUVHV $OO WKHLU ZRUN LV H[FHSWLRQDO every time and they have won several awards. Someone that knows the lash industry inside out and whatever question is thrown at them they can answer without any struggle. Someone you look up to in the industry and is a role model who inspires you.

I also feel this is a great title for lash artists who are all of the above but have chosen to step back and now either teach, judge competitions, or advance the industry overall. Even though that person might not lash anymore they still have that skill forever their title should always stay with them.

I would love to hear your views on this topic and what you feel distinguishes lash technicians, lash artists, and lash masters.

A Look at

My Journey

by Jessika Aude Gautier Lash Inc. Senior Journalist CEO, World Beauty University

, ZDV LQWURGXFHG WR H\HODVK H[WHQVLRQV LQ P\ HDUO\ WZHQWLHV ZKHQ , was a model for Bikini Village. Their lash artist sat me down on a chair, tilted my head back and started lashing me. The result was absolutely stunning, and I was immediately hooked - how wonderful, lashes looking amazing at all times without any mascara.

I had a very lucrative career in food and beverage at the time but lashes always stayed in the back of my mind. , ÂżQDOO\ GHFLGHG WR JHW FHUWLÂżHG MXVW out of curiosity - who would have known where this would have lead me.

I absolutely fell in love with lashing, it is my passion.

As a perfectionist, I wanted to know everything there was to know about lashes, so I travelled worldwide to attend master classes and conferences LQ RUGHU WR RÉŁHU P\ FOLHQWV WKH EHVW I was lashing twelve hours a day, seven days a week. I dedicated every hour of the day to mastering my craft. Testing DQG H[SHULPHQWLQJ RQ FOLHQWV , SOD\HG with curls, thicknesses, lengths, WH[WXUHV DQG FRORXUV 0\ ZLVK ZDV WR enhance my clientâ&#x20AC;&#x2122;s natural beauty, without making them look too obvious.

I invented my own style when it came to classic, and later on transferred it to Hybrid and Volume. In every single set I made, I wanted it to be the most beautiful in the world, to make my clients look amazing.

Above: Every eye LV GLÉŁHUHQW Work the eyes LQ IURQW RI \RX

I developed my own techniques and lash designs, and soon enough people were asking me to train them and to provide them with lash products.

my multi-coloured Lash Map technique, now taught in all our training centres.

Itâ&#x20AC;&#x2122;s important to take the time to create D VSHFLDO VHW RI ODVKHV IRU D VSHFLÂżF client, according to their eye shape, age, style, face, natural lashes, how many layers of lashes they have, etc.

Personally, I like to style very intense sets for photo shoots and more natural sets for every day.

I founded Star L ashes and Distributions STAR Lashes, our online store, to provide high-quality products worldwide.

Dare to Be Different!

Play around; There are so many styles DQG GLÉŁHUHQW ZD\V WR GHÂżQH \RXU ZRUN Most technicians stick to the basics, but you donâ&#x20AC;&#x2122;t have to follow the trends and do what everybody else is doing in order to be successful.

A few years later, I founded World Beauty University. :H QRZ RÉŁHU VHUYLFHV DQG WUDLQLQJ LQ classic lashes, volume lashes, lash lifts, PLFUR EODGLQJ WKUHDGLQJ VXJDU ZD[ scalp micro pigmentation, nails and teeth whitening.

Itâ&#x20AC;&#x2122;s important to personalise your work in order to stand out. Donâ&#x20AC;&#x2122;t be scared to WU\ GLÉŁHUHQW WKLQJV WR ÂżQG RXW ZKDW \RX like, what looks good, and what youâ&#x20AC;&#x2122;re good at.

It has been an amazing journey that took me to Russia, Rome, London, Prague, Paris, Hong Kong, China, 7RN\R $XVWUDOLD 0H[LFR DQG PDQ\ beautiful states in the USA. Every place I went, I made great friends and business opportunities.

Wanting to be like others is far from being the best thing to do. In order to stand out, you need to have your own VW\OH GRQÂśW EH DIUDLG WR EH GLÉŁHUHQW If youâ&#x20AC;&#x2122;re not quite sure how to personalise your style, it would be my pleasure to help.

Styling: I absolutely believe that each client deserves a personalised Lash Map, as we are all unique, so I created

My Advice

Go on as many training sessions as you can Never say no to an opportunity Put your heart and soul into your work, you can only succeed.

Ignore bullying and negative people. $OZD\V JLYH RI \RXUVHOI Take the time to style and personalise each and every lash set.

@distributionsstarlashes Left: 0DS \RXU ZRUN DQG EH creative

Lashes - 64

Looking

After Yourself

by Stefani Altieri

Lash Inc. Senior Journalist Stella Lash My name is Stefani Altieri. I am an entrepreneur, single mom of an incredible 14-year-old son, four dogs, I live in sunny California DQG , DP WKH IRXQGHU RI 6WHOOD /DVK 0\ OLIH MRXUQH\ KDV EHHQ ¿OOHG with ups and downs and all arounds, and through it all, what has remained true is my passion for love, wellness, and beauty from ZLWKLQ , DP LQVSLUHG E\ PDNLQJ D GLɣHUHQFH LQ VRPHRQH HOVH¶V OLIH This year I learned one of the most rewarding life lessons; How to selfheal.

Over the past few years, life has been a gigantic roller coaster. My ride has meant changing the way I run my business, moving from to Southern California; losing my number one cheerleader, my dad; helping my son adapt to his new environment; and GHDOLQJ ZLWK P\ RZQ VWUHVV DQG DQ[LHW\ It has not been easy! The fear was setting in all around me. Every person on this planet struggles with some type of fear, and that is what keeps us from moving ahead. We allow ourselves to let fear control our thoughts and emotions. ([RUFLVLQJ WKDW IHDU FDQ KHOS \RX

65 - Lashes

succeed – if you don’t take that risk, you will never reach your goals. We have to face our fears, look them in the eye and doing that is terrifying.

Failure isn’t easy either. Everyone reaches a point in their life where they FDQ HLWKHU JLYH XS RU NHHS ¿JKWLQJ , DP D ¿JKWHU 7KURXJKRXW WKH \HDUV , KDYH been battled addiction, ADHD, and RWKHU FRPSOH[ KHDOWK LVVXHV ZKLFK DOO UHTXLUH WKDW , WDNH VHYHUDO GLɣHUHQW medications.

7KH PRVW UDWWOLQJ H[SHULHQFH RI P\ OLIH is when I felt like I was having a heart attack. I called 911 and was rushed to the hospital with my blood pressure

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reading 220/137. It turned out that ZKDW , ZDV H[SHULHQFLQJ ZDV DQ DQ[LHW\ attack. $Q[LHW\ LV VFDU\ , KDG WLQJOLQJ LQ P\ left arm for about a month, starting from the Vegas Trade show in June 2017. Fast forward to the day I called 911, it literally felt like my left breast was being squeezed so hard that it was going to burst - a huge wake up call.

At the same time, I moved my business 2,400 miles away, with visions of starting fresh. I didn’t understand how hard it would be to trust the business would continue to grow with the same TXDOLW\ DQG HɤFLHQF\ DV ZKHQ , ZDV LQ sole charge.

This was change that I wasn’t prepared for. As a result of this, my body started EUHDNLQJ GRZQ ZLWK VWUHVV DQG DQ[LHW\

Immediately, I developed psoriasis and eczema, hives and rashes appeared up and down the sides of my whole upper WRUVR DQG , H[SHULHQFHG KRW Ă&#x20AC;DVKHV WKDW made me think I must be going through early menopause, one doctor diagnosed this as thyroid dysfunction.

Once I stepped into my strengths, the shift started to happen. I realised that I have the power within myself to change.

I changed my mindset from negative to positive and connected with my happy, loving soul, and not only did I start ÂżQGLQJ ELJJHU DQG EHWWHU VROXWLRQV IRU my business but I also found it within my personal health.

I couldnâ&#x20AC;&#x2122;t understand what was happening because just a few months DJR , ZDV ÂżQDOO\ IHHOLQJ WKH KDSSLHVW and healthiest Iâ&#x20AC;&#x2122;ve ever felt. I thought I had most of it worked out, after all, I was moving to sunny Southern California.

I surrendered to a healthier way of life, starting small, and changed my entire diet. I cut out processed sugars and foods and eliminated the bottle of wine I drank each night.

What I didnâ&#x20AC;&#x2122;t anticipate, however, was my nervous system responding to the stress from this sudden change, and I had to go back to the drawing board.

Once I had stopped the self-judgement and graced myself with love, then my world opened up in ways beyond my dreams.

This is where my strengths came LQ , Ă&#x20AC;RXULVK LQ ÂżQGLQJ VROXWLRQV WR problems and am good at testing my OLPLWV , UHVHDUFK DQG H[SHULPHQW WR WKH very last, and this is how I developed my own line. This really works in anything that you do, not just within the Lash Industry.

I started to manifest my visualisations and started to think about what was truly important.

I always research and seek the best quality, unfortunately you have to go WKURXJK TXLWH D ELW RI TXDQWLW\ WR ÂżJXUH it out where the best quality to be found.

%HORZ Stefani today

I have spent so much of my life in the beauty industry, developing innovative products, ideas and solutions. We are all broken in some way. I want to make an impact in this industry and help people step into their overall wellness.

I want to see them step in their whole beauty, which only comes from within.

Nicole Bray is the one person who has made such an amazing positive impact on my journey, helping me tune into my inner self.

1LFROH LV DQ H[SHUW LQ EHLQJ PLQGIXO and connecting within yourself on a spiritual level. She truly has helped me ÂżQG P\ LQQHU *RGGHVV DV VKH JXLGHV me through yoga, meditation, mindful awareness, and spiritually.

Together, we have created a Wellness/ Educational three day lash retreat. The retreats will consist of high vibrational foods, lash education, and overall mind, body, soul transformation. â&#x20AC;&#x153;I am super grateful to be working with Stefani and her visions of ÂżOOLQJ WKH SODQHW ZLWK PRUH /RYH Light, and Creativity. Her passion is so inspiring and beautiful to witness. I look forward to working in her retreats. Each one of us feels big and small moments of disconnection to our own inner wisdom. We encounter trauma and miracles throughout our life

that give us opportunity to step into our life force energy to feel the DEXQGDQW Ă&#x20AC;RZ RI ORYH :KHQ ZH Ă&#x20AC;RXULVK IURP WKH LQVLGH RXW WKHQ anything is possible.â&#x20AC;?

I am working on my biggest collaboration yet with many amazing women: creating a Lash, Love & Life educational retreat. Three days of learning about lashes, love & life with balance and wellness to help grow as individuals and then ultimately as an amazing team. :H ZLOO EH ÂżOPLQJ RXU ÂżUVW UHWUHDW LQ July 2018 and a follow up in August ZLWK WKH ÂżUVW YLGHR UROOLQJ LQ HDUO\ fall. I have a fantastic group of women already onboard and looking to grow this tribe who are on same frequency and speak the same wellness language.

In my own search for answers and help, I now do believe I have found my true happiness to life and success.

The answer is balance.

To be the best version of ourselves we QHHG WR WDNH D VWHS EDFN UHĂ&#x20AC;HFW DQG work on healing from within.

At the last Hollywood Lash Conference that year, I observed so many amazing women I personally knew, and thought of those amazing women I know, and went on to notice how many of us are not taking care of ourselves, we are running ourselves ragged, putting ourselves last and just what is that doing? We are running on empty; topping up just to get by........if we did this to a car it would VWLÉŁHQ DQG UXVW DQG HYHQWXDOO\ JLYH XS We need to fuel our bodies and minds with the best quality ingredients we can. We need to work smarter instead of harder. We need mindful balance in our life and we can have it all.

Listen to your own body and mind.

7XUQ RÉŁ WKH PXVLF WKH WHOHYLVLRQ \RXU phone and take some time for you. See what happensâ&#x20AC;Ś These past few years I have seen people in my life diagnosed with cancer and other fatal diseases. Life is way too short and if you donâ&#x20AC;&#x2122;t take time to enjoy it now, when are you ever going to?

Try itâ&#x20AC;Ś I dare you!

the-lash-shop.com

Lashes - 66

More than

Just Eyelashes

by Luana Rastelli

Lash Inc Senior Journalist Rastelli Beauty Pro :KHQ ZH VWDUW ZRUNLQJ ZLWK H\HODVK H[WHQVLRQV LW V FRPPRQ WR IHHO a little bit lost and unsure of how to achieve that perfect look that we usually see on the internet. Sometimes, the frustration can be so big that people even think of giving up because they think they will never be able to achieve that result.

We should always keep in mind that whilst it's important to know how to correctly apply lashes, we must also OLVWHQ WR RXU VL[WK VHQVH 7KH H\HODVK H[WHQVLRQ WHFKQLTXH LV DQ DUW DQG ZH should know how to make the most of it WR H[SUHVV RXU RZQ XQLTXH VW\OH My name is Luana Rastelli, I'm Brazilian and I have been in the beauty industry since 2009. I started doing H\HODVK H[WHQVLRQV ÂżYH \HDUV DJR DQG after long months of studying and training, I can create and develop unique looks with my own signature.

This is how I show my personality, and it helps people trust me as a professional.

I always ask my clients their desired ORRN DQG XVH DOO P\ H[LVWLQJ WRROV WR achieve the best result possible.

how do we avoid these frustrations?

Just follow your intuition!

Many top professionals are highly recognised today for their innovation and the authenticity of their work. $ VLPSOH H[DPSOH RI WKLV LV WKH ÂľK\EULGÂś technique. If you have not yet tried this technique, you would be surprised by the variety of looks that can be created.

Some professionals do not even consider hybrid lashes a technique, but WKH DUW RI DSSO\LQJ H[WHQVLRQV VKRZV the creativity of each artist.

In todayâ&#x20AC;&#x2122;s market, we have such a variety of curl, length, thickness, colour and design that we can create really XQLTXH ORRNV E\ OLVWHQLQJ WR RXU VL[WK sense.

Above and right: /HDUQ /RYH Lash!

learnt the volume technique but donâ&#x20AC;&#x2122;t yet have the speed or agility they have with their classic application. It is a fabulous way to introduce your clients to volume lashes, and means you can practice fan application regularly without taking hours and hours.

Don't let your work become routine HDFK SHUVRQ KDV D GLÉŁHUHQW H\H VKDSH so it is up to you, the professional, to use every possible tool to show your SRWHQWLDO DQG PHHW WKHLU H[SHFWDWLRQV $OORZ \RXU VL[WK VHQVH WR VSHDN ORXGHU DQG H[SORUH WKH SRVVLELOLWLHV IRU HDFK client individually.

Donâ&#x20AC;&#x2122;t be afraid to take a risk with styling, I'm sure that you'll be amazed by the result. %H FUHDWLYH LQYHQW DQG EH GLÉŁHUHQW

7KH ÂżQLVKHG ORRN KRZHYHU LV ZKHUH LW can start to really get interesting; when it comes to checking the result, we can ÂżQG RXUVHOYHV WKLQNLQJ , VKRXOG KDYH XVHG D GLÉŁHUHQW FXUO RU ,I , KDG XVHG a smaller size, it would look betterâ&#x20AC;?, so

67 - Lashes

This is the reason why your client will choose you over another lash artist â&#x20AC;&#x201C; you are UNIQUE! I confess that I LOVE the hybrid WHFKQLTXH DQG VHH LW DV DQ H[FHOOHQW choice for those professionals who have

7KH ÂżUVW VWHS LQ EHFRPLQJ D VXFFHVVIXO person is to believe in yourself.

xoxo, see you next time!

The Things We Have

by Nikki Huebner

In Common

Lash Inc. Senior Journalist Endure Lash , ¿QG P\VHOI LQ OLIH JUDYLWDWLQJ WRZDUGV FHUWDLQ SHRSOH 3HRSOH ZKR demonstrate kindness, honesty, integrity, compassion; People who DUH JHQXLQH 5HODWLRQVKLSV JURZ IURP ¿QGLQJ WKRVH SHRSOH ZLWK ZKRP ZH KDYH SOHQW\ LQ FRPPRQ $QG WKDW LV H[DFWO\ KRZ , PHW WKH two beautiful people I have the pleasure of talking with today.

Now let me introduce to you, Jessi Love and Derek Cockroft, the founders behind, Lash Common! Jessi and Derek, well, they are my 'type of people' and I canâ&#x20AC;&#x2122;t stress to you enough how successful everyone could be, if we chose to join with 'our people' and support one another.

Nikki Huebner: This is such an exciting business venture and I believe this type of business model will change the future for the lash industry as a whole.

But first, tell me a little bit about each of you? Whatâ&#x20AC;&#x2122;s your beauty industry history?

Derek: Jessi (Lash Common's Chief 0DUNHWLQJ 2ɤFHU LV VLQFHUHO\ DOO DERXW the people and the community she has been building and serving. Her genuine relationships with her clients, HPSOR\HHV DQG VWXGHQWV LV ZKDW , ¿UVW noticed about her as a business leader. :KHQ ZH ¿UVW GLVFXVVHG VHUYLQJ DQG improving the current lash world, she let me know that giving back is really the centre of her motivation. Jessi wasnâ&#x20AC;&#x2122;t just about beauty or good business models. She spoke passionately about turning her attention to the need IRU D VKDUHG TXDOLW\ H[SHULHQFH IRU customers, franchiseeâ&#x20AC;&#x2122;s, and industry professionals.

L. Lash Bar and Lash Line were both brands that I found myself attracted to.

Her incredible brand marketing focus, all while surrounding herself with amazing people shined bright. And the FRPELQHG \HDUV RI H[SHULHQFH LQ WKH PDNHXS DQG ODVK ZRUOG PRVW GH¿QLWHO\ helped pave the way for a well- rounded partner.

Jessi: Wow, geez, how do I follow that?

Derek has red hair and is a little bit of a jerkâ&#x20AC;¦ LOL

5LJKW IURP top): -HVVL /RYH Derek Cockroft

Derek: HEY!!!!!

Jessi: OK, OK Iâ&#x20AC;&#x2122;ll be serious...

I chose to work with Derek, because he EURXJKW D GLÉ£HUHQW SRLQW RI YLHZ DQG skills from what I was used to thus far in the makeup and lash industry.

His human resources and business RSHUDWLRQV H[SHULHQFH ODXQFKHG interesting conversations between us. These common and compatible conversations lead us to where we are todayâ&#x20AC;¦ the collective relationship creation, Lash Common.

Derek coached me on becoming a better leader, and he helped me address issues LQ D FRPSOHWHO\ GLɣHUHQW ZD\ 6LQFH ZH started as direct competitors, each of us ZHUH FDXWLRXV DW ¿UVW EXW ZKHQ LW FDPH WLPH WR PDNH D ¿QDO GHFLVLRQ DERXW moving forward with Lash Common, it was an easy decision. I knew in my heart that we were going to assist in improving so many lash artist lives, and now here I am, being interviewed

by Lash Inc. International Magazine, sharing our passion and vision.

'HUHN¶V ODVK H[SHULHQFH FHQWUHV DURXQG KLV RZQHUVKLS RI /DVK $ɣDLU /RXQJH his work with NALA, but his ability to lead and strategise, with a genuine undertone, is what truly brings LASH COMMON to its core.

Nikki Huebner has recently taken up the mantle of Lash Common's Vice President, USA East.

You can learn more about Lash Common at www.lashcommon.com

Lashes - 68

Ask the Expert:

by Ellie Malmin

'CET' for Lashing

Lash Inc. Senior Journalist Lashologistâ&#x201E;˘ How do I turn a prospect into a loyal, life-long client? Communication, H[FHOOHQW FXVWRPHU VHUYLFH DQG WDNLQJ DQ LQWHUHVW LQ \RXU FOLHQW â&#x20AC;&#x153;CETâ&#x20AC;? up for lashes. This is a helpful method which will open communication with your client and provide some insight into their life. & &OLHQW SURÂżOH UHOHDVH FRQVXOWDWLRQ ( ([DPLQH T= Take pictures and Talk

Consultation This form asks certain questions in order to determine if she has any sensitivity issues. On the back, there is a section to write down her design, DQG H[SHFWDWLRQV 7KH IRUP H[SODLQV the lash growth cycle, and aftercare, such as keeping lashes clean. In DGGLWLRQ \RX PD\ QHHG DQ H[WUD ER[ to record the patch test. This form is a guideline to follow and can be changed to accommodate your practice. It is informative to the client, allowing them to feel safe and comfortable knowing that you have their best interest in mind.

Examine 3XW RQ JORYHV DQG H[DPLQH \RXU FOLHQWÂśV eyes before you clean them. Clients wearing glitter eye shadow may have microscopic cuts when you remove their makeup. Clean the eyelid and eyelash

taking. While my client is viewing the pictures point out any sensitive areas, and any gaps or cowlicks in her lash line. This is the point where I up-sell by VXJJHVWLQJ WKDW YROXPH ODVK H[WHQVLRQV might be a better option for her, and use WKH SLFWXUHV WR H[SODLQ ZK\

area; I like to use a gentle eye makeup remover, then eyelash shampoo and rinse with eye wash. Go through the steps of cleansing, checking for any soreness in the lash line and ask them how they feel. It is important that they know what a cleansed eye feels like compared to the uncleansed. Repeat on the second eye. I have had much success by having my client actively take part in this protocol. They are encouraged to then apply the steps at home and more likely to follow through with caring for their investment.

If you incorporate pictures into your consultation, your client is able to see what we see, and feel safe and comfortable in the knowledge you have their best interest at heart.

Client Profile Sheet Email this to your client to asking WKHP WR ÂżOO RXW DKHDG RI WLPH 'R QRW start consultation prior to having your SDSHUZRUN ÂżOOHG LW RXW

Take Photos and Talk

Previous treatments

Take a picture of your client from the following angles: Eyes closed, eyes open, side view and birds eye view. I have found that using a white gel pad while taking your pictures helps reveal gaps and cowlicks in the lash line, and makes it easier to measure her eyelashes.

This section allows you to get to know your client, and will give you insight on KHU SUHVHQW DQG SDVW H[SHULHQFH If a client has permanent liner you should wait until she has healed. ,I VKH KDV KDG SUHYLRXV ODVK H[WHQVLRQV RU ODVK OLIW ÂżQG RXW DERXW KHU H[SHULHQFH What did they like or dislike? Did they notice any sensitivity? What product was used, and do they know their previous lash map?

I ask the client to sit up and show her the pictures, actively engaging her in RUGHU WR IHHO FRQÂżGHQW LQ WKH VWHSV , DP

Tinting - GLG WKH\ H[SHULHQFH DQ\ sensitivity?

Left: (OOLH V RZQ &OLHQW 3URÂżOH Sheet

69 - Lashes

Micro needling, Micro dermabrasion, Peels, Botox, and Dysport: /DVK H[WHQVLRQV FDQ FDXVH sensitivity if applied too soon after these treatments â&#x20AC;&#x201C; wait at least two weeks. It is recommended your client GRHV 127 OLH Ă&#x20AC;DW LPPHGLDWHO\ DIWHU injections, nor apply pressure on the area.

Accutane: :DLW DW OHDVW VL[ PRQWKV after the completion of the medication, as skin is highly sensitive and will easily react, plus the eyes can remain very dry and irritated.

the lashes and along the eyelid margins.

0L[HG EOHSKDULWLV LV WKH FRPELQDWLRQ RI both anterior and posterior, and if left untreated, it could result in dry eye.

Laser: Depending on the type of laser used, make sure skin is totally healed as it will be more fragile and sensitive

If we suspect blepharitis, we must advise the client to visit her GP, as we are not medically trained and should not diagnose.

Eye surgery: Eyes must be fully healed, and it is good practice to obtain *3 FRQVHQW DGKHVLYH YDSRXU FDQ DÉŁHFW the healing process.

Eczema, Psoriasis, Dermatitis: &OLHQWV VXÉŁHULQJ IURP DQ\ RI WKHVH DUH more prone to sensitivity, and adhesive YDSRXUV FRXOG FDXVH Ă&#x20AC;DLU XS

Regular eye test: Recommend your client has a simple eye test if she has not had one in the last three years.

Thyroid conditions: Lashes tend to shed more frequently, which means WLPH EHWZHHQ LQÂżOOV ZLOO EH VKRUWHU

Conditions

Diabetes: Diabetics take longer to heal, may have thinner skin and are likely to be more sensitive.

Sensitive, Watery, or Itchy eyes: This could mean they are not a good FDQGLGDWH IRU H\HODVK H[WHQVLRQV H[DPLQH WKH OLGV WR VHH LI WKHUH LV DQ\ irritation.

Seasonal allergies: They could demonstrate the symptoms above and the adhesive may cause further symptoms, as the immune system is already on high alert.

Animal allergies: Some clients are sensitive to animals, and even have pets - this can cause more sensitivity to their eyes.

Clients who are prone to sinus infections can be prone to conjunctivitis - make your client aware that blowing their nose and touching their skin can cause infection, it is best not to work on someone with a sinus infection.

Light sensitivity: This could be an underlining problem when securing bottom lashes down. Start off with clientsâ&#x20AC;&#x2122; eyes closed, slightly but gently open her eye and place the pad on top of her bottom eyelashes. Do not switch your Glamcor on until her eyes are closed.

Dr y eye: Clients usually use prescription eye drops that tend to leave a crust on their lashes, and can DÉŁHFW UHWHQWLRQ Blepharitis: There are several types; anterior blepharitis is where the base of the eyelashes become inf lamed, posterior blepharitis affects the Meibomian gland behind the base of

Claustrophobia: I have found having them hold something in their hand during the service allows them to remain calm, and it is best to work on one eye at a time.

Pregnancy: Is it safe to lash a pregnant woman? You decide after WKLV H[SODQDWLRQ :KHQ D ZRPDQ LV pregnant, the baby will take all they need from the mother; even if she is taking prenatal vitamins, lash damage can occur.

When she is further along in her SUHJQDQF\ LW LV GDQJHURXV WR OLH Ă&#x20AC;DW IRU PRUH WKDQ WR PLQXWHV DW D WLPH DV the weight of the uterus compresses the aorta and can risk harming the foetus.

It is important for her to stay hydrated, and increased pressure on the ladder will also leave her needing to visit the bathroom more often.

Discuss this with your client, and let her look forward to having lashes on as soon as she gives birth. It will be a chance for her to be pampered and look PRUH UHVWHG DQG UHOD[HG

Skin and Eyes: 6NLQ 7\SH FDQ DÉŁHFW ODVK DGKHVLRQ DQG adhesive.

Normal: The skin is normal with no problems. Dry: Skin will be thinner and will have a tendency to be dryer when shampooing lashes. Oily: Skin needs to be cleansed properly and a buildup of oil should be removed from

WKH ODVKHV RU WKH ODVK H[WHQVLRQV ZLOO not stay on. Sensitive: It is advisable to use sensitive adhesive and keep a close eye on the skin during service, in case of developing any sensitivity.

Products containing glycolic acid/ retinol: These products migrate and thin out the skin making the eye area more sensitive, which means clients are more likely to react to the adhesive.

Growth Serums: Tends to increase blood f low causing redness on the skin and means her eyes maybe more sensitive. Ask your client how her eyes are responding to the serum.

Previous product reactions: If someone has reacted, they will always react â&#x20AC;&#x201C; even sensitive adhesive contains cyanoacrylate.

Contact lenses: Lenses should always be removed before treatment, and it is a good idea to provide solution and a lens case.

Eye drops: Why are they using eye drops? They may have a prescription, and being treated for glaucoma or even GU\ H\H (\H GURSV FDQ DÉŁHFW UHWHQWLRQ Medications: Medication can have D QHJDWLYH HÉŁHFW RQ WKH LQWHJULW\ RI eyelashes, leading to a swifter loss. In addition, it is important to remember that diet and stress may also play a factor in the health and longevity of ODVK H[WHQVLRQV

Pay Attention Change occurs on a daily basis. It is important that you carry out a consultation each time they return for treatment.

Has anything changed in their daily routine, or have there been any changes in medication?

While cleansing, have a good look at your clientâ&#x20AC;&#x2122;s skin, take regular SLFWXUHV DQG FUHDWH D ÂżOH XQGHU WKHLU name. If you combine this with a brief note documenting any adjustments or changes made at their appointment, you will set yourself up for success!

Lashes - 70

How to Prepare for Your First

Lash Competition

by Zachary Falb

Lash Inc. Senior Journalist Novalash &RQJUDWXODWLRQV \RX KDYH TXDOLÂżHG LQ FODVVLF DQG YROXPH ODVK services. You practice and apply lashes every day and feel you have a great working knowledge.

What next?

This is a common question from past students - after many months of practice, perfecting skills, patience and FRQÂżGHQFH EXLOGLQJ ZKDW DUH WKH QH[W steps in the lash journey?

Competitions!

Taking the leap from lashing in your own environment, to lashing in a large competition, can be daunting and frightening. However, I recommend all

71 - Lashes

eager lash artists take this very step if they want to challenge their talent and abilities.

Lashing behind a closed door doesnâ&#x20AC;&#x2122;t provide you with feedback or the ability to test your skills.

When a lash artist is ready to improve their timing, their results, and compare against other talents, then a competition is calling their name.

Above: 7UDLQ KDUG ODVK HDV\

Get Involved So, you have decided to take the plunge â&#x20AC;&#x201C; how do you actually take the step towards competing for a title? Two important steps â&#x20AC;&#x201C; research competitions and practice your skills for competing. Most lash competitions have a novice or beginner category â&#x20AC;&#x201C; UHTXLULQJ PRQWKV RU OHVV H[SHULHQFH of classic or volume lashing.

You might be surprised that there are lash competitions in your own country and travelling abroad is not necessary, plus there are reputable online contests all around the world.

1H[W VWHS LV WR VHOHFW WKH FRPSHWLWLRQ IRU \RX GHWHUPLQH WKH OHYHO RI H[SHULHQFH you need, and decided whether you are going for the volume or classic title.

Practice Why would you need to practice if you already lash all day, every day? Lashing LQ D FRPSHWLWLRQ LV YHU\ GLÉŁHUHQW IURP lashing clients on a daily basis. You might be surprised at the requirements â&#x20AC;&#x201C; were you aware that points are deducted for incorrect lash selection and incomplete sets, amongst other strict practices. Once you memorise the rules and point structure of your category itâ&#x20AC;&#x2122;s time to ask your friends and family to lend you their eyes for practice.

5XOHV DUH YHU\ VWULFW IRU H[DPSOH VRPH competitions actually state only certain H[WHQVLRQV PXVW EH XVHG 2WKHUV VWDWH every single natural lash must be bonded for a top score, plus the correct H[WHQVLRQ PXVW EH SODFHG RQ WKH FRUUHFW natural lash. These are all application skills to practice. Finally, the time for a full set will be stated in the rules so make sure you can achieve a full set in the allotted time. If there are any other UXOHV WKDW VWDQG RXW WR \RX DV GLÉŁHUHQW practice them over and over.

Prepare You are usually asked to bring a few items to the competition. Select a model you already know, with good, easy lashes and perform a few sets before the competition so you know their lash line, DQG FDQ ÂżQHVVH \RXU VKDSH DQG VW\OH

Above and EHORZ -XVW OLNH DQ DWKOHWH ODVK artists need to train WKHLU VNLOOV before a big FRPSHWLWLRQ

Make sure your lash tool kit is well stocked and bring a backup set of tools in case you drop your favourites. Donâ&#x20AC;&#x2122;t forget plenty of gel pads, stickers, tape, brushes, nano-mister, digital humidity monitor and any other accessories you might need so you can achieve top marks. Try and reduce stress by being over-prepared.

Most adhesives perform differently in different working conditions. I cannot stress this tip highly enough â&#x20AC;&#x201C; ZRUN ZLWK \RXU DGKHVLYH LQ GLÉŁHUHQW humidity and temperature levels.

The competition space might be warmer than you normally work with, and humidity levels might be higher or lower than you are familiar with. These variables will have a huge impact on the DGKHVLYH DQG WKH ÂżQDO UHVXOWV RQ ZKLFK you will be judged.

Do not assume that the competition space will have a certain humidity and temperature level just because it is located in the same country or area you live â&#x20AC;&#x201C; air conditioning, heating and RWKHU IDFWRUV FDQ DÉŁHFW WKLV 7DNH WKH WLPH WR SUDFWLFH ZRUNLQJ LQ GLÉŁHUHQW conditions so you are able to work with the adhesive in the space the competition will be held.

memorised the rules and you will give it your best shot!

The Results Be proud that you have taken yourself out of your comfort zone and tried your hands at a lash competition. If \RX GLGQÂśW GR DV ZHOO DV H[SHFWHG DVN for feedback from the judges or your scorecard. Most competitions allow you to see where you missed the points.

If you did win an award that is a huge accomplishment to be celebrated! Take LQ DOO WKH GLÉŁHUHQW SDUWV RI WKH GD\ VR ZKHQ \RXU QH[W FRPSHWLWLRQ FRPHV around you are better prepared for the challenge.

Be proud of how far youâ&#x20AC;&#x2122;ve come- being a skilled lash artist isnâ&#x20AC;&#x2122;t easy.

Remember the first day of your beginner lash course and look at your results now!

Lashing is a journey and a long-term plan. Take the time to invest in yourself and push yourself forward, and you will see what you are truly capable of achieving.

@z_is_for_zachary

7DNH GLÉŁHUHQW DGKHVLYH RSWLRQV DQG select the one that will perform the best for the competition environment.

When the big day finally arrives, donâ&#x20AC;&#x2122;t stress. You have practiced on your model, tested your materials,

Lashes - 72

Secret to Natural

Eyelash Growth

When You Are In Lash Rehab

by Wendy Kirkham Lash Inc. Senior Journalist

Have you already mastered your makeup skills but realize you still donâ&#x20AC;&#x2122;t have those celebrity eyelashes to complete your glamorous look? Are you getting tired of applying false eyelashes every time you step out of your house? Surely, you would rather go through the painstaking task of gluing those falsies and applying copious amounts of eyeliner to make sure no one catches you looking basic!

Or, it could be that you might have super thin or short hair lashes that makes those â&#x20AC;&#x153;add volumeâ&#x20AC;? mascaras useless? Worry no more -- this piece aims to shed some light on your eyelash dilemma!

Should you hop on the lash serum train?

1RW JRQQD OLH H\HODVK H[WHQVLRQV ZLOO probably give you the look you want in D MLÉŁ\ EXW ZLWK JUHDW EHDXW\ WULFNV come great responsibility. Besides, if youâ&#x20AC;&#x2122;re opting for the full-blown type, you might want to reserve using those falsies for special occasions. What about your casual days? What about those days when you need to give your

73 - Lashes

eyelids some rest? If youâ&#x20AC;&#x2122;re the kind of gal who canâ&#x20AC;&#x2122;t seem to get the hang of H\HODVK H[WHQVLRQ DSSOLFDWLRQ PD\EH you need to broaden your horizon and H[SORUH WKH ZRQGHUIXO ZRUOG RI QDWXUDO eyelash growth!

In fact, even if you still prefer to use H\HODVK H[WHQVLRQV WKLV LV VWLOO WKH perfect read for anyone who wants to have longer, picture-perfect lashes! You could always opt for eyelash transplant cosmetic surgery, of course, but that

Note: This article is for clients in Lash Rehab.

Some of the methods are not suitable to use when you are wearing eyelash extensions.

Avoid all oil based products with Lash Extensions.

will cost you thousands and thousands of dollars! If youâ&#x20AC;&#x2122;re looking for a cheaper and safer way to boost your eyelash growth, eyelash serums are the answer!

Ingredients to look for Like choosing organic food for your body -- you only want to consume natural ingredients and stay away from suspicious or harmful chemicals. The same goes especially for your eyes!

Itâ&#x20AC;&#x2122;s a no-brainer that the skin around your eyes is very sensitive and it would make perfect sense to pamper it every day. Applying lash serums is one way of making sure that your eye area gets the treatment it deserves.

Before you start buying eyelash serums by the bulk, itâ&#x20AC;&#x2122;s still important to consider the ingredients in each bottle.

If you wish to change your eyelashes for the better, take note of these: Castor Oil On its own, castor oil is a very popular hair-growth ingredient.

In fact, it can also work on your eyebrows or the hair on your head! ,W FRQWDLQV DQWL LQĂ&#x20AC;DPPDWRU\ DQG antibacterial properties. If you wish to apply on its own, be sure to JHW WKH SXUH NLQG DQG DSSO\ with a clean brush or cotton buds before going to sleep at night.

Honey This glorious golden goo is rich LQ DQWLR[LGDQWV QXWULHQWV DQG moisturising properties! Not only can it boost hair growth, but also KHOS ÂżJKW DJLQJ :KDW D GHDO Should you create your own serum, prepare one tablespoon of honey, 2 tsp water, 2 tsp of olive oil in a small bowl. Apply gently with your ÂżQJHUV RU ZLWK D FRWWRQ VZDE

Kelp Remember The Little Mermaidâ&#x20AC;&#x2122;s Ă&#x20AC;RZLQJ UHG KDLU" ,WÂśV SUREDEO\ because of the kelp, which contains the hair-thickening ingredient, laminaria angustata. You can add it to your diet for all the other health EHQHÂżWV DQG ÂżQG LW DV DQ LQJUHGLHQW in your serum or shampoo.

Nettle $Q DJHQW WR ÂżJKW DJDLQVW KDLU ORVV the stinging nettle (also known as Urtica dioica), is a plant that is quite harmful when touched with bare hands. Ironically, it is also known for its medicinal properties and most especially, its potential to stimulate hair growth! You could take it as a supplement, oil-infused, or brew it into tea.

You may notice that these serums come in small packages, but thatâ&#x20AC;&#x2122;s only because you need to apply a small amount to get by. The worst you can do is lose or break the bottle. As a bonus tip: you do want to be more â&#x20AC;&#x153;hands-onâ&#x20AC;? during this stage, so before applying anything to your eyelashes -- wash your hands and give yourself a gentle eye massage for a few minutes.

Things to Remember %H SDWLHQW 'RQÂśW H[SHFW RYHUQLJKW results. You have to give these serums time to work on your eyelashes. Only DSSO\ DIWHU \RXÂśYH ÂżQLVKHG \RXU IDFLDO cleansing routine to make sure your

Above: Honey PDNHV IRU DQ DÉŁRUGDEOH JURZWK VHUXP

%HORZ .HOS ZRUNHG IRU 7KH /LWWOH 0HUPDLG FRXOG LW ZRUN IRU \RX"

IDFH LV EDUH DQG UHDG\ WR UHOD[ %H committed to application every day or as prescribed. Set a daily alarm if you have to. Also, donâ&#x20AC;&#x2122;t hesitate to H[SHULPHQW DQG WU\ GLÉŁHUHQW EUDQGV 7KHVH ODVK VHUXPV DUH QRW RQH VL]H ÂżWV all type -- one formula may work for you and some may not. You may need WR H[SHULPHQW D OLWWOH EXW RQFH \RX ÂżQG the best match for you, itâ&#x20AC;&#x2122;s going to be smooth sailing along the way!

give them your full attention, thatâ&#x20AC;&#x2122;s for sure!

Have you picked the right eyelash growth method for you? Do you need more eyelash serum recommendations? Get in touch with me and letâ&#x20AC;&#x2122;s talk eyelashes. girlfriendsguide2beauty.com

Your thicker eyelashes are waiting for you! ,Q WKLV DJH RI VHOÂżHV DQG EHDXW\ WUHQGV having thicker lashes means youâ&#x20AC;&#x2122;ll always be picture-ready. You also donâ&#x20AC;&#x2122;t have to worry about the awkward morning after -- youâ&#x20AC;&#x2122;re still the same person despite the lack of eye makeup. ,Q WKH ORQJ UXQ \RX PLJKW ÂżQG \RXUVHOI spending less and less on tubes of mascara since you donâ&#x20AC;&#x2122;t need to apply as much product anymore. As a bonus, your eye area will also get the spa treatment and nourishment it needs with the right and healthy serums. )LQDOO\ \RXÂśOO ÂżQG SHRSOH GUDZQ WR \RX especially in conversations. Theyâ&#x20AC;&#x2122;ll be looking deeper into your eyes when you

Lashes - 74

What It Takes To Be

by Kimber Jaynes

An Educator

Editor, Lash Inc. USA CEO, Borboleta Beauty Being a lash educator is becoming a highly sought-after career in our industry. Sure, it looks glamorous; traveling all over the world, building a name for yourself, and doing what you love. What about the behind the scenes that no one tells us about? I have been lucky enough to sit down with two well respected educators in our industry to understand their viewpoints on the pros and cons of being a lash educator.

Hilaree Brand of My Brand Lashes "In 2001, I was introduced to H\HODVK H[WHQVLRQV ZKLOH DWWHQGLQJ Dallas Roberts Academy. Upon graduation, I was completely in love with lashes and never looked back. From there, my loyal clientele grew. I wanted to be the best I could be for them so I attended Mandalyn Academy where I got my Masters in Aesthetics in 2008.

I married my best friend and high school sweetheart whose love and support helped me start My Brand Lashes. In 2009, I set myself apart as a leader in the lash industry by becoming a licensed Cosmetology and Aesthetics instructor. Since we only have one set of eyes, I believe that all lash clients deserve only the best techniques and products.

This led me to make business connections with suppliers of some of the best products on the market. Once products matched my skills, I realized that I was only one person and that I was ready to share my knowledge with the beauty industry."

What are misconceptions you see about being an educator?

That itâ&#x20AC;&#x2122;s easy, no au contraire! Teaching and learning are a beautiful dance. It must be done together, teacher and student.

I could teach the best class in the world but if my student isnâ&#x20AC;&#x2122;t willing to learn and practice what they have been taught RU WU\ VRPHWKLQJ QHZ , FDQÂśW EH HÉŁHFWLYH

75 - Lashes

I keep working with my student until I KDYH H[SODLQHG VRPHWKLQJ VR WKDW WKH\ understand. Like the quote, â&#x20AC;&#x153;we donâ&#x20AC;&#x2122;t listen to understand, we listen to reply.â&#x20AC;?

Tell me about a time things did not work out and you had no control over that situation: I shipped all products/kits/supplies to our training in Michigan and when we arrived the class was set up but there were no kits. We contacted the SRVW RɤFH ZKR VDLG WKH NLWV HQGHG XS RQ D GLɣHUHQW URXWH E\ DFFLGHQW 7KH\ refused to deliver until days after the training, so I tracked down the mailman who had the kits.Thanks to my determination, we had them before the day was done.

What was the most valuable lesson you have learned as educator?

I wish I could narrow it down to just RQH 7HDFKLQJ KDV RÉŁHUHG WKH OHVVRQ of learning about the lash industry at a core level. Why we do what we do, and why it is wise to learn why we do what we do.. Connecting with men and women all over the world has allowed PH WR H[SHULHQFH WKH EHDXW\ LQGXVWU\ at a multicultural level which is an LQYDOXDEOH H[SHULHQFH What would you say has contributed to your overall success?

My ability to look at where I have failed and how to improve myself to ensure I donâ&#x20AC;&#x2122;t make the same mistake again. I also love feedback and want to know how I can do it better.

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What advice would you give to someone whose goal it is to be a master educator?

Learn how to teach what you know.

Learn to to be versatile in how you teach a concept or technique. Plenty of people can create amazing lashes and win competitions, but if you cannot H[SODLQ KRZ \RX GLG LW LWÂśV RQO\ JRLQJ WR hurt the person who is trying to learn from you.

What advice would your future self tell your past self?

Just to enjoy. There is a time and place for everything and just because something hasnâ&#x20AC;&#x2122;t happened as quickly as you wanted it to happen doesnâ&#x20AC;&#x2122;t mean that something awesome isnâ&#x20AC;&#x2122;t right around the corner.

Elena Asher of Lash Makers %HORZ (OHQD $VKHU

What are the biggest misconceptions of being an educator?

Being a master artist and educator DUH WZR YHU\ GLɣHUHQW WKLQJV 7R EH DQ educator you need to know how to lash and educate. Not every lash artist will be a good teacher.

What are the most important qualities as an educator?

([SHULHQFH

Being well liked

Do not be afraid to get started, start showing people what you know How did you become an educator?

I fell into it - I had a lot of people reaching out to me on Instagram ZDQWLQJ WR EH WUDLQHG $W ¿UVW LW VWDUWHG in my living room just one student here and there. Then the demand grew to multiple people a month to then doing bigger group trainings.

A world renowned trainer and the founder of Lash Makers. She’s one of the most motivational and inspiring lash artists.

Training hundreds of artists a year globally. She brought the Lash Box Organisers. Follow her on Instagram to see Elena’s journey. @lashmakers

Any advice to students looking for the right training?

You get what you pay for, time is WKH PRVW H[SHQVLYH WKLQJ \RX KDYH

Learn from someone whose work you like.

Any advice to trainers looking to grow in the industry?

Preparation saves you frustration.

Give your students every last detail parking, schedules, what comes in the kit, everything.

Have fun, laugh with your students - you want them to fall in love with you.

Do not underprice your classes.

Don’t freak out, nothing is ever a big deal and you can resolve anything.

Lashes - 76

All aboard the

Super Yacht

by Andi Ramsay

Creative Director, Lumogenesis

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77 - Lashes

&ORFNZLVH IURP WRS OHIW 0DJD]LQHV and event SURJUDPPHV for everyone! #LashYacht $QJHOV 2XU +RVW Ravi Sagoo 0LFKHOOH 5DWK presenting .LPEHUOH\ Jaynes LQWURGXFHG DV Editor Lash ,QF 86$ /RUHWD V VHO¿H VW\OH Miranda dropping VRPH NQRZOHGJH

Lashes - 78

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79 - Lashes

Business

Business - 80

The Reason Businesses Fail on

by Julia Mann

Social Media

CEO of Lash Tribe Today, I want to tell you about the main reason why most businesses fail on social media. I have created a well known and respected global brand, won academy of the year 2018 and travel all over the world to judge, speak in front of thousands and coach others to grow their businesses and become better lash artists.

All with the help of social media marketing, following a few simple ground rules and working hard. You can never get anywhere unless you work on it, every single day.

Because I have studied this intensely over the last few years I have watched most businesses fail and only some succeed. So let me share.

The main reason why businesses fail on social media: procrastination and NO implementation.

Todayâ&#x20AC;&#x2122;s social media world. It seems like such a complicated and big task, and guess what?

This is why most people donâ&#x20AC;&#x2122;t even get started. They get overwhelmed and then they simply get scared, donâ&#x20AC;&#x2122;t do it and procrastinate. If you are on social media today and don't post multiple times per day on your business page, you are leaving $$$ on the table. This is a simple fact. The numbers donâ&#x20AC;&#x2122;t lie.

Facebook's algorithm currently loves to see many posts that add a lot of value to the community. No, I am not talking about sales post. I am talking about good old-fashioned value, post and stories that really interest their likers.

This is something I tell my business students almost everyday: â&#x20AC;&#x153;You gotta get more social on Social Media or you will NOT grow todayâ&#x20AC;&#x2122;s businesses, into tomorrowâ&#x20AC;&#x2122;s businesses.â&#x20AC;? $QG WKLV LV H[DFWO\ ZKDW KDSSHQHG WR PH ZKHQ , ÂżUVW VWDUWHG ,W DOO IHOW OLNH a big wall and I had to slowly start to climb it. Social Media marketing can EH D OLWWOH ELW GDXQWLQJ DW ÂżUVW 3LQWHUHVW Twitter, Facebook, LinkedIn, Snapchat, Instagram... the sea of outlets is endless.

So how on earth should we know where we to start?

Start with ONE and maybe add a second channel if you are a fast learner.

In the beauty and lash world, I would recommend you start with Facebook

and Instagram. It's visual and engaging.

Itâ&#x20AC;&#x2122;s very active and reactive. Get to k ow your followers and show them who you are. People donâ&#x20AC;&#x2122;t buy from businesses.

They buy from people. (Unless you are Apple or Nike) Facebook owns Instagram and ,QVWDJUDP LV DQ H[FHOOHQW RXWOHW WR showcase your work online and reach those who are looking for a Lash Artist in their area. Use local hashtags to increase your reach.

It is also amazing for those who are WUDLQHUV DQG ZDQW WR VKRZ RÉŁ WKHLU ZRUN and skills, take their followers behind the scenes and even sell their programs.

With Facebook, you can advertise and reach even more people that are your ideal customer. Live Videos are also super cheap at the moment and get incredible organic reach online.

Once you master the art of Instagram and Facebook, move onto Pinterest and <RX7XEH 7KH\ GR H[WUHPHO\ ZHOO RQ Google. Lash Tribe has over 400,000 monthly view on Pinterest alone and over 3.2 million Video views since I opened up the channel. Google owns YouTube, so having a few â&#x20AC;&#x153; How to...â&#x20AC;?

Videos there and even going Live will really up your SEO (Search engine optimisation) further up in google search.

If you feel stuck and uninspired to post a lot on social media, outsource and ÂżQG VRPHRQH ZKR FDQ GR LW IRU \RX Social media is growing at a rapid rate at the moment, so try and stay on the ball, otherwise you will be overlooked in the sea of lash artists and trainers.

For more info on business training please visit www.lashtribe.com.au

81 - Business

Expert Lashers Expert Lashers is a website dedicated to the best lash artists in the industry.

As an applicant, you will have photographs of your lash work and qualifications reviewed before being accepted to be listed.

As a listed member you will have your own unique page which you can use for promotional purposes. Link it to your website, have a link in your email signature. Show your clients you are one of the lash elite.

Listings are just $4.99 USD per month!

To be listed visit www.expertlashers.com and click on ‘Get Listed’.

How to

Hire Smarter

by Paul Luebbers

General Manager of Integrity Lash Co-host of LashCast Podcast

Over the last twelve years my wife and I have run Integrity Lash, weâ&#x20AC;&#x2122;ve realised that one of the most important decisions is whom to hire and allow to join our team. You could say we are â&#x20AC;&#x2DC;battle KDUGHQHGÂś E\ RXU H[SHULHQFHV :HÂśYH VHHQ HPSOR\HHV GR DOO VRUWV RI XQH[SHFWHG WKLQJV SKRQHV DQG L3DGV VWROHQ FRPSOHWH ZLWK FOLHQW contact info, cash from the safe and tips absconded with. Yes, you do feel shock and disbelief when these things happen.

I used to blame these employees and just think they were â&#x20AC;&#x153;bad applesâ&#x20AC;?, but after much contemplation, Iâ&#x20AC;&#x2122;ve come to the realisation that Iâ&#x20AC;&#x2122;m the reason these employees didnâ&#x20AC;&#x2122;t work out. I looked in the mirror, accepted the fact WKDW , ZDV DQ LQH[SHULHQFHG OHDGHU DQG determined it was one of two things that happened: 1.

They joined our team with high hopes to help us build a company but somewhere along the line, I let them down and broke trust with them which resulted in them in becoming bitter.

2. They were a bad match with the company from the start, and I was not discerning enough to see WKH\ GLG QRW UHDOO\ ÂżW RXU FXOWXUH They were not bad people, they MXVW GLGQÂśW ÂżW LQ ZLWK WKH ZD\ ZH wanted to run our company and because I was desperate for the help, I earnestly hoped theyâ&#x20AC;&#x2122;d adapt and make it work.

Hiring a square peg is not the square pegâ&#x20AC;&#x2122;s fault but hoping theyâ&#x20AC;&#x2122;ll adapt to the round hole never works and is unfair.

As weâ&#x20AC;&#x2122;ve bumped and bruised along the way, weâ&#x20AC;&#x2122;ve developed a recruitment system which has really improved our FKDQFHV RI ÂżQGLQJ D JRRG PDWFK IRU both us and for the potential employee.

I know we are not the only salon who VWUXJJOH WR ÂżQG WKH ULJKW HPSOR\HHV , hear this concern all the time from other salon owners. My hope is, by sharing our system in this article it will help others to â&#x20AC;&#x2DC;hire smarterâ&#x20AC;&#x2122;.

83 - Business

I think too many salon owners today just do one interview, look at some photos of the potential employeeâ&#x20AC;&#x2122;s work, and take them on with high hopes it will work out. Looking back at the early days of our salon, we joke now that all you needed was a heartbeat, a friendly face and weâ&#x20AC;&#x2122;d hire you. We realised there must be a better process way to you give yourself, as well as the potential HPSOR\HH D EHWWHU FKDQFH RI ÂżQGLQJ WKH right match.

Donâ&#x20AC;&#x2122;t be desperate - be patient.

You might be working crazy hours and really need some help, but when you recruit out of desperation, you will not be discerning and may allow the wrong recruit into your company. Just hiring whoever looks â&#x20AC;&#x153;good enoughâ&#x20AC;?

RIWHQ GRHV QRW SD\ RÉŁ ZHOO %H SDWLHQW and really verify who you are bringing on board. This person who you plan to bring into your inner circle can become either your greatest ally or the very undoing of your business.

Think of recruitment as you might think about getting married; you wouldnâ&#x20AC;&#x2122;t make a life-time commitment to marry the best of three people you met only once a bar. Youâ&#x20AC;&#x2122;d make sure you get to know a potential partner and try to discern their character before you make a lifelong covenant.

Itâ&#x20AC;&#x2122;s better to NOT hire a potential HPSOR\HH ZKR LV D SRRU ÂżW DQG ORVH business than to hire an employee who LV D EDG ÂżW DQG ORVH \RXU EXVLQHVV LW almost happened to us).

Here is our Integrity Lash recruitment process. It is designed to tease apart a candidateâ&#x20AC;&#x2122;s motivations, to reveal character, and to determine if she will be successful at our salon. (For simplicity, I will be using female pronouns throughout this article, but I do understand that both men and women can be great candidates for any salon).

16 Questions When I first receive an email or a submission through a job site, I email the candidate 16 questions - I want to see if the candidate replies (most do not). This prevents me from chasing candidates who arenâ&#x20AC;&#x2122;t that interested.

7KH TXHVWLRQV FDQ EH PRGLÂżHG WR UHYHDO what is most important to you as a EXVLQHVV RZQHU , DVN DERXW H[SHULHQFH and if she does not have enough (we look for one year) we encourage her to keep learning and come back to us once she has the relevant amount. There are a couple of technical questions, plus inevitable ones about our company.

Iâ&#x20AC;&#x2122;m looking to avoid someone simply looking for a J.O.B. I want someone who wants to contribute and build a career with us - it reveals a limited level of engagement if she has not carried out even a basic google search.

Social Media If the person replies to my email, I immediately look at her social media, having included this as part of the 16 questions. Usually, she will just list the social media showing her lash work, so , WU\ WR ÂżQG KHU SHUVRQDO SDJHV DV WKLV tends to reveal who she really is. If I ÂżQG KHU FRPSODLQLQJ DERXW OLIH RU ZRUN or photos of her being irresponsible, I will politely pass on the candidate.

Phone Interview This is a designed to be a little more in-depth, but the goal is to keep it under 30 minutes. Iâ&#x20AC;&#x2122;m trying to gauge how much the candidate knows about us. Has she researched our Instagram, read our responses to reviews? Has she scoured our website, and does she know our stated goals and mission, has she proven to herself that our salon shares her values? During the call, Iâ&#x20AC;&#x2122;m trying to gauge how she is motivated. What drives her? Is she solely motivated by PRQH\ RU LV VKH DIWHU Ă&#x20AC;H[LELOLW\ RU D career path? I want to make sure her GULYHU PDWFKHV ZKDW ZH FDQ RÉŁHU ,ÂśP also assessing her communication skills. Is she able to speak clearly, do her answers make sense, and is she able to hold a conversation? Is it laborious RU GLɤFXOW WR WDON WR KHU" , XVH WKH phone call to present â&#x20AC;&#x153;hoopsâ&#x20AC;? that she may or may not want to jump through.

I talk about our DNA: We have two shifts which might constitute â&#x20AC;&#x2DC;oddâ&#x20AC;&#x2122; hours. We are a team-based salon not a commission salon, we require a two-year commitment and only hire full time. These can be deterrents and unattractive to those who want something different, and I want to LGHQWLI\ WKLV FRQĂ&#x20AC;LFW DV VRRQ DV SRVVLEOH There was a day when I tried to convince people of the merits of working with us, EXW , KDYH IRXQG WKDW LW LV EHWWHU WR ÂżQG candidates who already believe in our message and way of working than to try and convert non-believers.

One on One Interview with Manager 7KLV LV RXU ÂżUVW JR GHHS ZKHUH , DVN a lot of questions to see if I like the FDQGLGDWH ,WÂśV WKH ÂżUVW WLPH ,ÂśP VHHLQJ this person and Iâ&#x20AC;&#x2122;m assessing her appearance and observing how she HQJDJHV ZLWK IURQW GHVN VWDÉŁ 'RHV she look professional? I want to know if she can keep eye contact with me through the whole interview. During this meeting, I will ask her essentially WKH VDPH TXHVWLRQ LQ GLÉŁHUHQW ZD\V I want to see if she is consistent with her answers. If she is not, it means she could be making things up.

Iâ&#x20AC;&#x2122;m not saying that any one of these things should be a deal breaker, but itâ&#x20AC;&#x2122;s in your best interest to know as much DV SRVVLEOH DERXW DQ\ UHG Ă&#x20AC;DJV , DOVR want to see if asking similar questions frustrates the candidate and how she

handles it. If I have time, I will take her outside the salon environment, VXFK DV D FRÉŁHH EDU D PRUH FDVXDO setting will help her to let down her guard and reveal more of her character.

Engineering a way to see how she interacts and treat others while under a little stress (the interview) can be constructive.

0\ JRDO GXULQJ WKLV LQWHUYLHZ LV WR ÂżQG out if this person is humble, hungry and smart (people-smart not booksmart). If you want to improve your recruitment process I recommend reading â&#x20AC;&#x153;The Ideal Team Playerâ&#x20AC;? by Patrick Lencioni. He builds a great case for how these three traits are the most important ones you need to seek in an employee. Itâ&#x20AC;&#x2122;s a quick read, and it will completely change your hiring process.

Audition with the Lead Trainer If I feel the candidate is solid with the qualities we are looking for, we will bring her back for an audition with our lead trainer. We ask the candidate to bring a model and come to our salon with the tools and products she is most comfortable using. We only hire people with a minimum of one year of H[SHULHQFH VR LI VKH WHOOV PH KHUH VKH doesnâ&#x20AC;&#x2122;t have any tools, I know that she isnâ&#x20AC;&#x2122;t very serious with her career which helps us to eliminate some of the

XQTXDOLÂżHG ,WÂśV DOVR D UHG Ă&#x20AC;DJ LI VKH canâ&#x20AC;&#x2122;t produce a model.

Once she comes in for the audition, we tell her that we donâ&#x20AC;&#x2122;t need to see her do a full set. We just want to see her command of the tweezers and how she handles the lashes. Our trainer will let KHU GR ODVKHV DORQH IRU PLQXWHV so she can get comfortable. No matter WKH H[SHULHQFH HYHU\ FDQGLGDWH VKDNHV a bit, and we reassure her itâ&#x20AC;&#x2122;s ok and the nerves will calm. The trainer will observe the potential candidate for a bit once the jitters have passed. Can VKH LVRODWH HɤFLHQWO\ ZLWK RQH KDQG" &DQ VKH SLFN XS DQ H[WHQVLRQ TXLFNO\" Is she able to use both tweezers in tandem or only separately? Weâ&#x20AC;&#x2122;re not assessing technique because weâ&#x20AC;&#x2122;re going to train her in our way, but weâ&#x20AC;&#x2122;re looking for muscle control and the ability to perform the basic components of lashing. After another 10 minutes or so, our lead stylist will try to teach the candidate some of our lashing technique.

If the person is resistant to the feedback, we know she is not humble and not a JRRG ÂżW IRU RXU FRPSDQ\ ,I VKH WDNHV the feedback with a good attitude, then this is another sign to us that she could EH D JRRG ÂżW :H DOZD\V UHWUDLQ RXU VWDÉŁ when we hire them, this audition gives us an idea of how long it will take us to train the new employee.

Part 2 of this article series will appear in Issue 21, released in November.

Business - 84

Business Breakdown: Who is

Your Competition?

by Andi Ramsay

Creative Director, Lumogenesis

Hi everyone, and welcome to the 'Competition Issue' of Lash Inc. The ZRUG FRPSHWLWLRQ FRQMXUHV D ORW RI GLÉŁHUHQW PHDQLQJV GHSHQGLQJ WR ZKRP DQG LQ ZKDW FRQWH[W \RX VD\ LW ,Q WKH /DVK ,QGXVWU\ LW implies two principal meanings; a contest where you compete against other lash artists and a set of judging criteria to demonstrate your skill; and the other lash artists who operate businesses in your area who your clients (and potential clients) may go to instead of coming to you.

I want to speak brief ly about both meanings, and hopefully demonstrate a few truths and a few myths about both as the way in which you think about FRPSHWLWLRQ FDQ KDYH D PDUNHG HÉŁHFW on your success, both in contests, and in attracting clients.

Contests The lash world loves a contest. They happen all year long, all over the world, DQG LI \RX ZDQW WR VHH WKH H[WUDRUGLQDU\ skills present in the industry then you are sure to see it at a competition.

Coming up very soon we have Lash Battle in Glasgow, and The Lash Games in London. Both are sure to bring out the "mad skillz" of Lash Artists from every corner of the globe. ,Q P\ H[SHULHQFH D ORW RI SHRSOH ODVK artists included, they are people after all!) shy away from contests when they don't think they can match the performance on the top rung of the ladder. This is a huge mistake and they are missing out on a great opportunity to grow and learn. The artists who win the top prizes at these events don't just

And, just like in contests, when you run a business you have to take the hits when they come. You win by working hard, not taking the shortcuts, and always putting your best foot forward.

When you market your business, always highlight your strengths, show your best work, keep doing everything you can to show that you are the one to choose. You might not be able to force people to book an appointment with you, but if you speak proudly, show yourself to be respectful and talented, WKHQ \RX FDQ LQĂ&#x20AC;XHQFH WKH ZD\ WKDW those clients look at lash artists overall.

Then your stand-out traits work in your favour and against your competition.

quietly lash away until they "feel ready" and then enter the most challenging categories. They compete for years; sometimes winning, sometimes losing; until their names are well known, and their skills are perfectly honed. Then they work even harder to take the coveted trophies.

Don't hold back waiting until you think you're perfect, build your skills up slowly. Get into the beginner categories, lose a few contests, watch the work of the winners and learn how to improve.

In essence you are teaching people what to look for in a Lash Artist. So that when those things are absent in your competitors, they are noticed.

In a lot of ways, competition in business is the same as competition at contests.

Never put bad work out in the world, whether it is in an online contest, a live lashing event, or an evening client after a hard day. Always work your best, realise that someone is always judging you, and that you can win if \RX MXVW NHHS JUDEELQJ WKH QH[W UXQJ XS the ladder, and climbing with all your might!

You don't get to choose who your competition are. You are the person who decides who is the best. You win some, and you lose some.

Keep growing by always learning.

You will get there.

I believe in you.

Business

Left: ,W V QRW DOZD\V D ÂżJKW WR ZLQ VRPHWLPHV LW V D JDPH

85 - Business

Andi Ramsay is (also) the Creative Director of Lumogenesis, a visual communications agency based in the north of Scotland, creating photo, video, and design that tell powerful stories. @lumogenesis

@lash_inc 1,396 posts 19k followers 1,545 following Lash Inc. Instagram is where itâ&#x20AC;&#x2122;s at these days. Get some #Lashspiration from our handpicked #LashArtist feeds. www.lashinc.eu

@indulgeurselfbeauty

@halifaxlashes

@tan.tonic

@lds_lashes_

@accademia_dello_squardo

@lashionistalashes.slpro

@livelovelashmtl

@tashslashes_bhm

@dieplashes

Business - 86

How To Win

by Louise Tierney

Business Awards

Editor-in-Chief, Lash Inc. Magazine

This is the third instalment in our series on winning awards for your business. Part 1 appeared in Issue 17, part 2 appeared in Issue 18.

Step 3 Testimonials

their opinion matters, which has to be a good thing. Then you can choose the very best nominations for your entry.

Customer Testimonials and Nominations

Do you know customers, suppliers and partners who have said something wonderful about your business or are willing to commit something in writing for your entry? Customer testimonials should be easy to get as customers love to say something nice about something they love. Itâ&#x20AC;&#x2122;s probably not something they will get asked to do so very often!

Some award bodies may ask for customer nominations as part of your entry. It may be just a small part of the application but itâ&#x20AC;&#x2122;s still very important as the little things can mean a lot to the awards organisers.

It doesnâ&#x20AC;&#x2122;t do any harm trying to get as many nominations/customer testimonials as possible. It will also make clients feel important and that

87 - Business

In order to get Nominations to support your application you can either produce your own form to give out to clients or provide an online version so customers can nominate via your website.

Above: /RXLVH ZLWK one of her PDQ\ DZDUGV

But of course, the awards company may have their own version to use. Get this right and it can make the world of GLÉŁHUHQFH WR \RXU GUHDPV RI ZLQQLQJ If you are producing your own, here is DQ H[DPSOH RI D IUHH RQOLQH YHUVLRQ RI D testimonial form creator:

www.webformdesigner.com Other creators can be built into your website and itâ&#x20AC;&#x2122;s not too for one. The basic information you need WR LQFOXGH LV ODUJHO\ VHOI H[SODQDWRU\ but this should involve those shown below: Customer Details (First Name), (Surname), (Email Address), (Contact Number).

Nomination Details: Person or Department being nominated, Space for the nomination / testimonial.

Once you have the form sorted you will need to let your customers know about it.

Itâ&#x20AC;&#x2122;s best to try and keep things simple. )RU H[DPSOH \RX FDQ KDYH QRPLQDWLRQ details at your point of sale or reception desk. Post a link on your blog, Facebook page and send to any newsletter subscribers you may have.

Nomination details and a link should also be added to your website.

Do you have a mailing list already? If not itâ&#x20AC;&#x2122;s a good idea to create one so you can keep your customers up-to-date on everything thatâ&#x20AC;&#x2122;s happening in your business, including your award entries.

A good website for list building is:

www.mailchimp.com This website has a free option to get you started. It also has a tool so you can create your own list sign up form to add to your website.

Also look at Twitter twitter.com & Facebook facebook.com applications It will automatically put the details of your email campaign on these social networking websites.

But one very important point to note is if you are going to hold customer information on a database you must comply with the Data Protection Act, there is a new version GDPR *HQHUDO 'DWD 3URWHFWLRQ 5HJXODWLRQV which you must comply with if you trade with any customer in the European Union, no matter where you are in the ZRUOG RU IDFH EHLQJ ÂżQHG To familiarise yourself with this if youâ&#x20AC;&#x2122;re in the UK, visit the

www.ico.gov.uk Now itâ&#x20AC;&#x2122;s time to create your all singing and dancing email encouraging your customers to submit nominations for you. A lot of your clients will be very happy to have an avenue to show their appreciation for your product or service.

Above: 6RPH RI WKH PRVW UHFHQW DFFRODGHV ZRQ E\ /DVK ,QF 0DJD]LQH

<RX VKRXOG JHW VRPH H[FHOOHQW nominations which you can use in your entry. Itâ&#x20AC;&#x2122;s also an interesting process to follow in order to discover more about your customers.

Step 4 Story Depending on the award and what they ask you to write will It could be set out in a question format that you have to answer or it could be set out to give you free run on telling your business story.

Your story will usually have 3 sections: Business Past Business Present

Business Future Business Past: What is your background.

How did you come up with your business idea? Start up setup.

%XVLQHVV 3UHVHQW 7KH H[FLWLQJ SODFH your business is at just now. A snapshot of your business this year.

Business Future: Your business plans, changes you are making due to help \RXU FXVWRPHUV )RU H[DPSOH GXH WR the economy you are introducing a budget line to your range to make your SURGXFWV PRUH DÉŁRUGDEOH DQG WR UHDFK a new market.

EXVLQHVV DQG QRW KRZ LW EHQHÂżWV \RXU <RX FDQ SXW \RXU WXUQRYHU SURÂżW ÂżJXUHV number of countries \RX H[SRUW WR HWF EXW DV D EHQFKPDUN so you can be compared to other entrants and not simply for vanity. You DUH QRW DOZD\V DVNHG WR LQFOXGH ÂżQDQFLDO ÂżJXUHV VR \RX RQO\ QHHG WR GR WKLV LI you feel it will help your application. ,QVWHDG RI ÂżUP QXPEHUV \RX FRXOG XVH percentages instead.

Tell the most interesting part of your story, leave our irrelevant details and keep the reader engaged. They should ZDQW WR ÂżQG RXW KRZ LW HQGV 5HPHPEHU your criteria and stick to the word count given and any other criteria. â&#x20AC;&#x153;Behind every small business, thereâ&#x20AC;&#x2122;s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores; these didnâ&#x20AC;&#x2122;t come out of nowhere.â&#x20AC;? â&#x20AC;&#x201D; Paul Ryan â&#x20AC;&#x153;Not only is your story worth telling, but it can be told in words so painstakingly eloquent that it becomes a song.â&#x20AC;? â&#x20AC;&#x201D; Gloria Naylor

.HHS UHĂ&#x20AC;HFWLQJ RQ \RXU FXVWRPHUV DQG how what you do betters their lifeâ&#x20AC;&#x2122;s/

Business - 88

Events Calendar 2018 Events

August 2018 Lash Battle

Glasgow, Scotland

ɨɫ ɨɭ $XJ ɩɧɨɯ th

th

artisticfur.com/lash-battle-2018

/lashbattle2018

Nordic Lash Conference

Tallinn, Estonia

ɩɫth ɩɬth $XJ ɩɧɨɯ

lashartshop.com

Lash Lunching

Delray

ɩɭth $XJ ɩɧɨɯ

HYHQWV

September 2018

October 2018 German Masters Lash Extensions

Berlin

ɬth ɭth 2FW ɩɧɨɯ

JURXSV

Strictly Come Lashes Competition

Solihull

ɮth ɯth 2FW ɩɧɨɯ

strictlycomelashes.co.uk

/groups/131372917392616

lashagora.com

/lashagora

ɨɰth ɩɨst 2FW ɩɧɨɯ

beautybygenevieve.co.uk

Lash.pl Championships

Poznan, Polen

ɩɰth ɪɧth 6HSW ɩɧɨɯ

lash.pl

HYHQWV

The Lash Games

London, UK

ɪɧ 6HSW ɨ 6HSW ɩɧɨɯ th

st

olympiabeauty.co.uk/lashgames

/groups/1267141240037963

February 2019 Lash Masters Conference

Romania

)HE ɩɧɨɰ

lashmastersconference.com

Bucharest, Romania

ɨɬth ɨɮth 0DU ɩɧɨɰ

simetrialashpro.ro

JURXSV

May 2019 Superyacht Lash Conference

beautyprof-congress.com/en

London, UK

ɩɭth 0D\ ɩɧɨɰ

/beautyprof2018

International Lash & PMU Competition

Vietnam

ɩɪrd ɩɫth 2FW ɩɧɨɯ

November 2018 Baltic Beauty Cup

Riga

ɪrd ɫth 1RY ɩɧɨɯ

balticbeautycup.eu

/balticbeautycup

lashevents.co.uk/super-yacht

/lasheventsuk

September 2019 Lash After Dark

London, UK

ɩɭth 6HSW ɩɧɨɰ

lashevents.co.uk/lash-after-dark

/lasheventsuk

2020 Events February 2020

International Lash Competition Poland

Poland

ɰth ɨɧth 1RY ɩɧɨɯ

Celtic Baltic Eyelash Conference

89 - Business

2019 Events

Simetria Beauty Congress

Trakai, Lithuania

ɨɭth 6HSW ɩɧɨɯ

/worldbeautyuniversitychampionship

ɨɪth ɨɫth 2FW ɩɧɨɯ

Oostenrijk

ɯth 6HSW ɩɧɨɯ

Stevenage, Hertfordshire, UK

ɩɬth 'HF ɩɧɨɯ

Hawai 'i

The Lash Social UK

Online

March 2019

hawaiilashcompetition.com

Lash Agora

Beautyprof International Congress

Hawaï Lash Competition

World Beauty University - LASH and BROW Championship

Lithuania

ɨɭth ɨɯth 1RY ɩɧɨɯ

/celticeyelashcompetition

Lash World Cup

Amsterdam

ɨɬth ɨɭth )HE ɩɧɩɧ

lashworldcup.com

/lashworldcup

The following academies and individual training providers are accredited by Lash Inc. 7KHLU WUDLQLQJ FRXUVHV DQG TXDOLÂżFDWLRQV PHHW DOO UHTXLUHPHQWV IRU DSSURYDO E\ RXU RUJDQLVDWLRQ

United Kingdom & Ireland

Lashworld

Samantha Smith

Silviya Mikova

98-100 Lower Galleries, Eastgate

122 London Road, Bognor Regis, West

Shopping centre, Basildon, SS14 1AG

Beelashfull Ltd

Sussex

samanthalou.ellis@yahoo.co.uk

Bianca Harris-Berry

+44 7886 836 448

191 Lewisham Way, London, SE4 1UY

www.lashworld.co.uk

Lash Inc Accredited Directory England

beelashfull@beelashfull.co.uk

Ireland

www.beelashfull.com

Love Beauty Training

Blink Lashy

Buckinghamshire

Tasha Young

info@lovebeautytraining.com

Blink Lashy, 31 Rodney Street,

www.lovebeautytraining.com

995 Wycombe Lane, Wooburn Green,

Liverpool, L1 9EH training@blinklashy.co.uk

Love My Lashes

www.blinklashy.co.uk

Sue Winter

Classic Charm Professional Beauty Academy

Milton Keynes, MK5 7FJ

Silva Petraitiene March, Cambridgeshire, UK classiccharmuk@gmail.com www.classiccharm.co.uk

SamanthaSmithLashArtist

7 Bremen Grove, Shenley Brook End, mklashes@gmail.com

Venus Beauty Patrycja Plaszczymaka 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR

DeviLash Lash Extensions Monika Wojtysiak 16/1 8 William Street, Galway, Ireland devilashireland@gmail.com

Glam Lashes by Anna Anna Skowronska 21 Fan Aoibhinn, Clonmel, co.

Tipperary glamlashesbyanna@gmail.com

Glamour Lashes Ireland glamourlashesbyjana@gmail.com +353 872 974 781 www.glamourlashes.ie

East Anglian Beauty Training

patrycja596@googlemail.com

maureen@eabt.co.uk

www.venusbeauty-lashes.com

Glamour Look Beauty, Clinic & Academy

VIVI Beauty Lounge

Joanna Kolbusz

www.eabt.co.uk

Gina G Beauty Ltd gina.beautytherapist@gmail.com

Vaida Cepliauskaite

Unit 10 Belgrad Square West, Dublin,

Thanet Tower, 6 Caxton Street North,

Ireland

London, E16 1XE

joannakolbusz8@gmail.com

Hello Gorgeous (Kent)

vivibeautylounge@outlook.com

eyelashacademy@gmail.com

+44 7557 272 202

www.eyelashacademy.co.uk

vlashesbrows

Immaculate Beauty Academy

VZ Hair and Glamour Ltd

House, Main Street, Ballincollig, Cork,

8 Tamworth Parade, Elms Park, Essex,

26 Rutland Road, Maidenhead,

Ireland

RM12 5AS

Berkshire, SL6 4HY

imlashes@yahoo.co.uk

+44 7554 925 551

www.immaculatelashes.com

Inga Misiute Institute of Eyelash Excellence

Dartford, Kent, DA1 5LF

25 Hillview Road, Canterbury, Kent,

imlashes@yahoo.co.uk

CT2 8EY

+44 7988 374 564

www.eyelashextensiontraining.co.uk

www.immaculatelashes.com

Lash Studio by Magda Frost Magda Frost The Feelgood Centre, Exchange

magdafrost.beauty@gmail.com

Million Lashes Academy Beata Makowka 6B Harts Corner, Finglas Road, Dublin, Ireland beetycrx@gmail.com

MillionLashesDublin

Lash By Francesca rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk

Business - 90

Ritzy Eyes

Onutė Juršienė

Donata Jucyte

MB Karališkas Grožis, Kęstučio g. 41a,

Unit 45, Coolmine Industrial Estate,

Vilnius, LT-08143

North America Canada

Blanchardstown, Dublin 15, Ireland

aniuta4ka@gmail.com

Boutique Lash Company

donata@ritzyeyes.com

www.alashes.lt

2115 39 Street NW, Edmonton, Alberta,

+353 831 040 220

T6L 4G1

Norway Scotland

Deluxe Beauty

Caledonian Therapy Academy

Sandra Kliokmaniene

7 Newton Place, Glasgow, G3 7PR

sguogaite@gmail.com

+44 1423 329 251

www.deluxebeauty.no

www.ctacademy.co.uk

Poland Flirties Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU +44 845 022 2233

Star Lash Academy Jancarza 89, 31–618 Kraków, Poland starlashacademy@gmail.com

admin@boutiquelash.com +1 (780) 266-3875

Flutter Lash Artistry and Training Cheralee Placsko okotokslashes@gmail.com flutterlashes.ca

Lash Line Academy & Supplies Inc

www.starlashacademy.pl

Jessi Love

Europe

Australia & New Zealand

www.lash-line.com

Lithuania

Australia

Baltic Beauty School

Enchanted S.P.A.

www.flirties.co.uk

Kaunas, Vilniaus g.17 / Mapu str. 1 info@bbschool.lt +370 6 015 5573 www.bbschool.lt

Charming Look A. Jaksto 9-332, Vilnius, Lithuania zavingaszvilgsnis@gmail.com www.charminglook.lt

Deluxe Lashes International Aleksandra Maniuse info@deluxelashes.lt

PO Box 1483, Joondalup DC, WA 6919 +61 450 424 739 www.enchantedspa.com.au

Komao

info@lash-line.com

Lashes by Amanda Amanda Fung 7203 Delwood Road NW, Edmonton, Alberta amanda@lashesxamanda.com +1 (778) 858-4567 www.lashesxamanda.com

Kerrie Ann Ditz

Mesmerizing Minks

Sugarlash Academy of Lash Artistry

Sadie Maloney

Melena Langford info@sweetsugarlashes.com www.sugarlashpro.com

New Zealand

22 Organ Crescent, Hamilton, Ontario mesmerizing.minks@gmail.com +1 (905) 536-3613

Sugarlash Academy of Lash Artistry Courtney Buhler

+370 6 092 2922

Lashworx Training Academy

www.deluxelashes.lt

Lisa Gillanders

+1 (587) 982-5274

50 Park Road, Greenmeadows, Napier,

www.sugarlashpro.com

MB Beauty School Laura Kaminskiene Kaunas, Lithuania mbbeautyschool@gmail.com +370 6 475 2037 www.mbbeautyschool.com

Aida Rusiene Klaipėda, Taikos pr. 51-10, LT 9115, Lithuania araida37@gmail.com

91 - Business

info@sweetsugarlashes.com

4112, New Zealand lashworx@gmail.com

United States

www.lashworx.com

Benita Lash Studio

VC Lash Ltd Canberra, ACT info@vclash.co.nz +64 275 541 237 www.vclash.co.nz

18321 W. Lake Houston Pkwy, Suite 305, Humble, TX 77346 benitaramos@outlook.com

LA Lash Academy

Take Care Beauty

Lucy Argent

Tanya Jones

Hyde Park Corner Shopping Centre,

137 Bay Street #8, Santa Monica, CA

+1 (415) 420-1939

South Wing Offices, Suite 301, Hyde Park,

90405

takecarebeautymagic.com

Sandton, JHB, South Africa, 219

+1 (424) 200-8278

LASH103 Lash Studio

The Beauty Pro Loft 130 Centre St. Howe Barn #103,

Delta Lash Academy 103 Howard

Danvers, MA 01923

Street, Greenwood, MS, USA

beautyproloft@gmail.com

lashes103@gmail.com

+1 (781) 813-8131

by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017 +1 (212) 686-0992 www.lashlabacademy.com

Love Those Lashes LLC Amy Young +1 (513)280-6550 www.nomascara.com

orders@fluttereyelash.co.za www.fluttereyelash.co.za

Jessica Mogauro

Kelley Jenkins

LASHLAB Academy

Kylie Chandler

beautyproloft.com

Multi-Country Deluxe Lashes International Aleksandra Maniuse +370 6092 2922

Asia

Worldwide & Online

Singapore

Institute of Eyelash Excellence

Lash Institute Singapore

eyelash.extension.kent@gmail.com www.eyelashextensiontraining.co.uk

Annie Annabelle Soo 245 Jalan Besar, Level 3, Singapore,

Lash Master Academy

208918

masteracademyonline@gmail.com

lashinstitutesg@gmail.com

www.lashmasteracademy.com

+65-8339-5652 www.lashinstitutesg.com

MaiLash Academy Mai Lee

Africa

1526 N Scottsdale Rd. Tempe, AZ 85281,

South Africa

USA mailashceo@gmail.com

Luscious Lashes International

+1 (480) 404-0092

Lesley?Ann Altree

San Diego Eyelash Extensions

South Africa

Lessons in Lashes lashtutorials@hotmail.com www.lessonsinlashes.com

Silart Lash & Brow Academy silartstudija@gmail.com

6 Hutchinson Ave, Table View, 7441, 12935 Pomerado Road, Suite C, Poway,

lushlashes@iafrica.com

CA 92064

+27 21 557 5279

info@sandiegoeyelashextensions.

www.eyelashextensions.co.za

com +1 (619) 438-5770

Vogue Lashes by Adelle Sutton

www.sandiegoeyelashextensions.

Adelle Sutton

com

9 Harvey Street, Summerstrand, Port Elizabeth, 6001 info@voguelashes.co.za

ster Regi for tion a t i d e Accr ay! tod

+27 41 583 2530 www.voguelashes.co.za

http://www.lashinc.eu/training-accreditation-application Business - 92

Training

Directory UK

Artistic Fur Ksenia Karnejenko Glasgow, UK info@artisticfur.com +44 7411427010 www.artisticfur.com @ksenia_karnejenko

AV Passion Beauty Agata Vinckevic Hampton, London avpassionbeauty@gmail.com +44 7772333995 @agata_lashartist

Best Lashes&Brows (Best L&B Ltd) Renata Fodor-Csuti info@bestlashesandbrows.com +44 7555 481 857 bestlashesandbrows.com /bestlashesandbrowsworldwide @bestlashesandbrows

East Anglian Beauty Training Maureen Blackman Norwich, Norfolk, NR6 info@eabt.co.uk +44 7717 257 756 eabt.co.uk /eastanglianbeautytraining

Glam Lashes Marta Wiatr Norfolk, UK trainingenquirygl@gmail.com www.glam-lashesuk.com @glamlashes_bymarta

I.Nova Studio Inese Stepanova Exmouth, UK i.nova@outlook.com +44 7580 120 587 @i.nova.studio

iLashtique

Shiny Lashes

Cindy Nicholls Room 21, West Cornwall Enterprise

Katarzyna Kotlarz Birmingham, UK infoshinylashes@gmail.com +44 7843906484 www.shinylashes.co.uk @shinylashesbirmingham

Centre, Cardrew Ind. Est, Redruth, TR15 1SS cindy@helloultimate.com +44 7875 436 054 ilashtique.com /ilashtique @ilashtique

Lash & Brow Secrets Darja Striletskaja Hornsey, London info@lashandbrowsecrets.com +44 7926 198 718 www.lashandbrowsecrets.com @lashandbrowsectrets

Lash Lady Scunthorpe Joanna Staniul Scunthorpe, UK info.lashladyuk@yahoo.com +44 7881 202 465 www.lashladyuk.com @lashladyuk

LASHacademy rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk

London Lash

London info@londonlashpro.com +44 7495456276 www.londonlash.com @london_lash_pro

Wink Lash Bar Marie Darbyshire Bolton, UK marieodarbyshire@gmail.com +44 7971566985 www.winklashbarwilmslow.versum.com @winklashbars

Frankie Widdows eyelash.extension.kent@gmail.com +44 7714 638405 www.eyelashextensiontraining.co.uk

Michelle Ryan michelle@flirties.co.uk +44 7825 924 920 www.flirties.co.uk

Sarah Humphreyson 15 Drake Mill Business Park, Plymouth PL6 7PS sarah_humphreyson@hotmail.co.uk +44 1752 771 112 eyelashqueenplymouth.co.uk /eyelashqueenplymouth @eyelashqueenplymouth

Ireland

London Lash Manchester

Annya Studio

Ludmila Lazdovska Manchester manchester@london-lash.com +44 7874 909 728 @london_lash_manchester

Anna Slufirski Tallagh, Dublin 24, Ireland info@annyastudio.com /annyasstudio @annyastudio

Samantha Rose

Ms Diva

Samantha Houghton Blackburn, UK samcollinge@me.com +44 7701086502 www.samantha-rose.co.uk @samantharose_salon

aoife@msdiva.ie 0870 991 991 www.msdiva.ie/ Training Cork & Dublin

Ritzy Eyes Donata Jucyte Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland donata@ritzyeyes.com 0831 040 220

93 - Business

USA

Canada

Beverly Hills Lashes

Bambola Lash Beauty

Melissa Vitale training@bambolalashbeauty.com 647 404 5450 www.bambolalashbeauty.com

info@beverlyhillslashes.com +1 (310) 500-0551 beverlyhillslashes.com /beverlyhillslashes @beverlyhillslashes @bevhillslashes /bevhillslashes

MaiLash & Brows Mai Le Scottsdale, AZ mailashinfo@gmail.com +1 (480) 404-0092 mailash.com

PINKLAB INC.

by PINKLAB & Co. 535 Fifth Avenue, 4th Floor, New York, NY 10017 sales@pinklabcosmetics.com 212-686-0992 www.pinklabcosmetics.com

San Diego Eyelash Extensions Olga Villarreal 12935 Pomerado Road, Poway CA 92064 sdeyelash@gmail.com +1 (619) 438-5770 sandiegoeyelashextensions.com /sdeyelash @sdeyelash @sdeyelash /sdeyelash

Sinful Lashes sinfullashes@gmail.com +1 (818) 970–7151 www.sinfullashes.com

SkinCare Fundamentals Stephanie Frey 200 Parker Avenue, Rodeo, CA 94572 info@skincarefun.com +1 (888) 388-7546 scflashstore.com/ /skincarefundamentals @skincarefun

Estilo Lash Kim Helgesen-Fuentes Mackenzie, BC kimhelgesenfuentes@estilolash.com +1 (250) 615-1232 estilolash.com /estilolashmobileeyelashextensions

Lash Out Beauty Amanda Masi 98 Fermar Dr Vaughan, Ontario lashoutlashess@gmail.com 416 910 1044

Luxe Lash Academy

Vancouver, British Columbia leslie@luxelashstudio.ca +1 (778) 808–5572 luxelashstudio.ca /luxeacademy

Premium Products and Quality Training info@hotlashes.ca +1 (403) 999–4455

Kim Helgesen-Fuentes 23 Heather cres , Mackenzie BC kimhelgesenfuentes@estilolash.com 1 (250)615-1232

Australia Enchanted S.P.A 1/7 Wise Sreet, Joondalup, Western Australia, 6027 reception@enchantedspa.com.au +61 1300 113 996 www.enchantedspa.com.au

Ex-Import Niche 5/92 Township Drive, Burleigh Heads QLD 4220 info@belmacil.com +61 7 5576 6388

Lash Sublime Academy Jodie Burwood Level 1 34 King st Perth 6000 jodie@sublime-e.com +61 402 856 343

Denmark MYLASHCOMPANY

Beringsvej 7, 7500 Holstebro, Denmark info@mylashcompany.com +45 5070 2543 mylashcompany.com

Belgium Beauty Queens Daisy Krikemans Beerse, Belgium info@beautyqueens.be +32 497899424 www.beautyqueens.be @daisy_krikemans

Amsterdam BeautyLounge Sthlm Elisabeth Bexter Sweden, Amsterdam info@beautylounge.se +46 8 650 1551 www.bybexter.se @bybexter

Norway Lash Look Ina Helland Oslo, Norway academy@lashlook.no +4795460318 www.lashlook.no @inahelland_lashlook

Greece Beautifeye By Jules- Lash Boutique (glyfada- attikaGreece) Julia Chatzopoulou Glyfáda, Greece juliachatzopoulou@gmail.com 0030 694472 5646 @beautifeye_by_jules

Business - 94

Netherlands Studio Wimperextensions Naomi Rellum Boven-Hardinxveld, Netherlands info@wimperextensionsbenodigdheden.nl +31634812610 wimperextensions-benodigdheden.nl @wimperextensionbenodigdheden

Slovenia Bella by Nives Nives Spehar Ljubliana, Slovenia nives@bellabynives.com +38631777692 www.bellabynives.com @bella_by_nives

Supplier

Directory

Ireland Elite Lash Academy

United Kingdom

Best Lashes&Brows®

Glamour Lashes Ireland

Renata Fodor-Csuti info@bestlashesandbrows.com +44 7555 481 857 bestlashesandbrows.com /bestlashesandbrowsworldwide @bestlashesandbrows

lamourlashesbyjana@gmail.com +353 872 974 781 glamourlashes.ie

Golden Eyelashes Ltd. goldeneyelashesinfo@gmail.com +44 7522 168 750 golden–eyelashes.com

Mall Road, Monaghan, Ireland santa.jodka@gmail.com +353 868 593 699 elitelash.co.uk

USA & Canada Angel Eyelashes info@angeleyelashes.com angeleyelashes.com

Boutique Lash Company

Nigeria

lashheaven.uk

admin@boutiquelash.com +1 (780) 266–3875 boutiquelashcompany.com

The Beauty Atelier

Lash Perfect

Hot Lashes

Onyekachi Iroha Lagos, Nigeria onyekachiiroha@thebeautyatelier.ng +2348 1799 49118 www.thebeautyatelier.ng @the_beauty_atelier

info@lashperfect.co.uk +44 208 500 9028 lashperfect.co.uk

hotlashes@live.com +1 (403) 999–4455 hotlashes.ca

LASHacademy Training & Products

Lash Affair by J.Paris

Lash Heaven

Romania

rachel@lashbyfrancesca.co.uk lashbyfrancesca.co.uk

Simetria Lash Pro

LashBase Ltd

Simona Riciu Bucuresti, Romania contact@simetrialashpro.ro 00400 765684712 www.simetrialashpro.ro @simetria_lashpro

Italy Milano Royal Lashes Anna Orlova Milan, Itlay annaorlovaitaly@mail.ru +39 347 044 8332 www.annaorlova.it @anna.orlova.royal.lashes

Unit 1 Stratfield Park, Elettra Avenue, Waterlooville, Hampshire, PO7 sales@lashbase.co.uk +44 239 225 1425 lashbase.co.uk /lashbase @lashbase_ltd @lashbase

My Beautiful Eyes sales@beautyinnovator.co.uk mybeautifuleyes.eu

Nouveau Lash Nouveau Beauty Group +44 844 801 6820 nouveaubeautygroup.com

VZ Hair and Glamour Ltd info@vzhairandglamour.com +44 7554 925 551 vzhairandglamour.com

95 - Business

info@lashaffair.com +1 (800) 608-2420 lashaffair.com

Lash FX Jill Heijligers-Peloquin 2147 E Willis Road Gilbert, Arizona 85297 order@lashfx.com 1-855-4-LASHFX lashfx.com

Novalash contact@novalash.com +1 (866) 430–1261 novalash.com

PremierLash – designer lashes™ scott@premierlash.com +1 (877) 366-5274 premierlash.com

RevitaLash® Cosmetics cservice@revitalash.com revitalash.com

Sinful Lashes sinfullashes@gmail.com +1 (818) 970–7151 sinfullashes.com

SkinCare Fundamentals

200 Parker Avenue, Rodeo, CA 94572 info@skincarefun.com +1 (888) 388-7546 scflashstore.com /skincarefundamentals @skincarefun

SkynLash Academy

NJ USA info@skinlashstudio.com +1 (732) 618â&#x20AC;&#x201C;2096 skinlashstudio.com

Sugar Lash

Netherlands Lash eXtend info@lashextend.nl 033â&#x20AC;&#x201C;4450323 lashextend.nl

South Africa Luscious Lashes International lushlashes@iafrica.com +27 72 338 7000 eyelashextensions.co.za

The Lash Collection

sweetsugarlashes.com /sugarlashPRO

info@thelashcollection.co.za thelashcollection.co.za

Sweet Lash

Bulgaria

377 Marshall Way N #1, Layton, UT 84041 info@sweetlash.com sweetlash.com

EBC Limited

The Lashe, Inc. 6321 N Avondale Ave., Suite 206, Chicago, IL 60631 thelashe@thelashe.com +1 (773) 202-9399 thelashe.com /thelashe @thelashe @thelashe

Ultimate Lash And Brow Inc.

26 Prilep Str, Varna 9000, Bulgaria mimi@ebcstore.com +359 5260 4073 ebcstore.com

Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong vien@ultimatelashandbrow.com +619 800 4429 ultimatelashandbrow.com /ultimatelashbrowusa

Viengsamay Kettavong vien@ultimatelashandbrow.com +1 (619) 800-4429 ultimatelashandbrow.com /ultimatelashbrowusa

Australia Enchanted SPA 1/7 Wise Sreet, Joondalup, Western Australia, 6027 reception@enchantedspa.com.au +61 1300 113 996 enchantedspa.com.au

Want to get listed in our supplier directory?

Email info@lashinc.eu for details!

Business - 96

STIMULATING HAIR GROWTH

NOT TESTED ON FOXES

TESTED ON BEARDED MEN

STIMULATING HAIR GROWTH

VEGAN

NOT TESTED ON FOXES

TESTED ON BEARDED MEN

VEGAN