Lash Inc International - Issue 21

ISSUE 21 ELLIPSIS-V 2019

International

The Lash Community

Contents

Welcome 1 Letter from The Editor 2 Meet Team Lash Inc. Lashes Commuting for the 5 Love of Lashes 7

Educating Community on Lash Extensions

9

15

13

off� to the multi-tasking 15 “Hats dynamite forces within the Lash industry... Allow me to introduce, Katie Gross!

Build Community with Facebook Groups

11

Daring to be different & getting paid accordingly

11

7 tips to improve your Lashes Retention

17 19 25

Community Collectives

27

Lash Artist of the Year Competition Winners

35

The NALA Awards Gala and Conference

Reader Gallery Interview with Ruthie Belle

35 41

39

42

Business 39 REGRETS - Do you have any?

41 Find your tribe. Explore. Grow 42 Insta Lashinspiration 43 Events Calendar 43 Lash Inc Accredited Directory 47 Training Directory 49 Supplier Directory

The Editor

Letter from

Welcome to issue 21 of Lash Inc. International.

The theme of this issue is community.

This edition features several articles and pieces from our senior journalists and contributors sharing what community means to them.

What is a community?

According to Google, A community is a network of social and economic relationships and the places where those relationships interact. While this is a broad explanation of the term, it is also restrictive. It suggests that just living near each other as you would in a suburban neighbourhood, doesn’t mean you’re in a community.

The lash community is a highly vibrant and dynamic environment made up of talented individuals who are predominantly women. With the community experiencing continuous growth and expansion, it features lots of amazing artists who are supportive of one another, alongside inspiring educators who are focused on encouraging student and supporting other educators’ students through various forums.

As technology continues to advance, the internetwork has provided the largest platform for the Lash Community to interact, connect and engage in helpful discussions. This has provided a middle ground for all artists, students and educators to discover how to improve their skills and share information seamlessly.

Join the lash community and interact with talented artists and educators.

Lash Magazines and other resources are now available worldwide and can serve as powerful motivation for lash artists and educators to share their work globally.

Not only does this connection and information sharing provide a source of motivation for readers, it also inspires people to creativity through the Lash work and editorial pieces being released by talented lash artists. Accessible mediums like Podcasts, Lash Inc. Media App, competitions and conferences all bring people together and helps foster the growth of the lash community.

Updates: In January I visited my business partner Lana Slatina, in Spain. Lana has been working extremely hard to raise the standard in Spain and now we have joined forces through the Lash Inc Association and AEPEP to make this happen faster.

Her efforts to foster collaboration and participation within the lash community is yielding great results and she will be making a big announcement at her conference in Madrid in June.

If you would like to stay updated about this conference, please visit her website at; www.lanaslatina.com Become a verified Lash artist with us We have also re-branded our accreditation and relaunched our Lash Artist Verification. Both of these services are now an integral part of the Lash Inc. Association.

You can now become a Lash Inc verified Lash Artist at www.lashinc.com We’re growing!

As a result of the tremendous growth this year, I’ve found it a lot easier to connect with people from all over the world.

There is a real and ever-present sense of community as I’ve been able to interact and bond with lash enthusiasts and professionals from Australia, South Korea, China, Spain and other countries. This has provided a powerful synergy that has never been seen in other industries and I am confident that our growing community will provide the basis for creativity and extraordinary achievements.

At Lash Inc. we are absolutely excited about the future of our community and we’ve got quite a lot to share with you in this edition of our Magazine.

I hope you enjoy this issue and as always, should you wish to contribute to a future issue, please get in touch info@ lashinc.com Until the next issue, Best wishes,

Louise

Louise Tierney – Lash Inc CEO

Published by:

Chrysalis House Publishing Axiom Building Lash Inc, 102B 48-54 Washington Street Glasgow G3 8AZ

1 - Welcome

Contact Name: Louise Tierney Contact Email: info@lashinc.eu www.lashinc.com

Lash Inc.

Meet Team

Wendy Maltman

Louise Tierney

Designer

Editor-in-Chief

Our Senior

Sarah Gibb

Executive Assistant

Journalists

Deboragh Hendren -

Academy & Salon Brand Manager

Ravi Sagoo

Men's Style Editor

Alena Skodic

Anna Show

Charlene Nutter

Daisy Krikemans

Elisabeth Bexter

Ellie Malmin

Helena Derheim

Inga Misiute

Jessika Aude Gautier

Katie Gross

Katrine Carlie

Kristina Dovbijenko

Luana Rastelli

Mia Hauge

Michelle Meredith-Rath

Miko Owada

Nikki Huebner

Rikke Steenskov Udengaard

Sophy Merszei

Stefani Altieri

Teresa Ilaria Guida

Wendy Kirkham

Yasemin Dursen

Zachary Falb

Cover Image

by Maja Kiprovska

/LashInc @LashInc @Lashinc LashIncMedia Welcome - 2

Featured Lash Artist - E lo Rohtoja

Lashes

Lashes - 4

Commuting for the

Love of Lashes

by Jessika Aude Gautier Owner/Founder at Star Lashes World and World Beauty University

My love and passion for Eyelash Extensions and the Beauty Industry has taken me all over the planet. I feel absolutely blessed to be able to do what I love and share my knowledge by teaching all over the world, meeting amazing people. I AM SO GRATEFUL!!

However, lets rewind a little bit. This all happened because of my intense obsession for perfection. Whatever I touched, whatever field I worked in, I was always obsessed to reach the ultimate perfection in that field, and to offer the absolute best service to my clients. I fell in love with Eyelash Extensions 35 years ago with my very first set of lashes, I was hooked! I never planned to make a career out of it, but because of my client's referrals, and the fact that I was the only one offering volume lashes, I soon became the bestknown Lash Salon in Montreal, I started offering training in Montreal, then Worldwide, I started an online store shipping Internationally, offering Lash, Microblading and beauty products.

Soon after, because of the demand, I expanded to offer top quality training in all spheres of beauty, recruiting top

5 - Lashes

trainers in their respective field, this is how World Beauty University was born.

We now offer training World Wide, and we organize World Beauty University Lash and Brow Championship, the biggest Lash and Brow contest you can find.

How i started commuting So, if this didn’t keep me busy enough, on one of my many vacations to South Florida, I decided that Florida beauties deserved beautiful lashes as well. I noticed that only an estimate of 1%, (and I’m being generous here) had Eyelash Extensions. So right then and there, I opened a studio!! My friends keep telling me I should give conferences on “how to open a business in 5 days”

My plan; well if you could call it a plan, as I tend to act on impulse; was to hire staff, train them with my Advance Volume Techniques, and once in a while be on site to check on things. I planned to go to the beach, lie by the pool sipping on a cocktail, shop, wine and dine!

Our new clients would always ask for me to lash them personally. Don’t get me wrong, I absolutely love lashing, so this was beyond flattering. I also believe I am one of the few owners with World Wide companies to still personally lash clients. I absolutely love the look on their faces when they looked at themselves in the mirror. It made my day!

So with nothing more than word of mouth, I found I had big demand for training. I started flying from Montreal to Florida once a month for the few first months, then every 3 weeks, then every 2 weeks, and now every 10 days. That's how I started commuting for the Love of Lashes, and my plan to lie by the pool fell apart.

There are lots of benefits to always being on an aeroplane, and living out of my suitcases. Luckily Montreal to Florida is only 3 hours flight, but I use my time waiting for the flight and during flight to write articles, upgrade training manuals, and studying a fourth language.

I am now an Elite client with the Air Lines, between my Florida commuting and my other travels to give training and conferences everywhere, so I love that they take good such care of me.

One of my favourite parts of travel is always the look on the faces at customs when they ask me, after looking at all the stamps and visas attached to my Passport: “What kind of business makes you travel like this?” For me to respond with Lashes is absolutely priceless!

All my hard work aside, I love my life and all the great things the Lash and Beauty industry brought my way. To the beginners, you need to put in lots and lots of hours of work, nothing comes easy. But that shows you where passion, and being addicted to perfection can lead you. I now have amazing clients in South Florida who are addicted to my Star Volume Style, which is quite different than anything else. They also Love our Ultra Soft Volume Lashes and our No1 Adhesive that offers them great retention.

Follow your path, do not let anyone slow you down, be creative, stay among positive and secure people, that will encourage you to go after your dreams, or to listen to that idea that popped up in your brain. If you ever need a pep talk let me know, it would be my pleasure to help, don’t be afraid to reach out. I believe the Lash community should help each other.

Jessika

www.starlashes.world@ starlashesworld Star Lashes World

Lashes - 6

Educating Community

on Lash Extensions

by Charlene Nutter

I have been an eyelash extension stylist for 15 years. I remember in the beginning no-one knew what eyelash extensions were. As the years have moved forward it’s become a service everyone wants.

I have watched the service and offering of eyelash extensions expand, some positive, some negative.

I believe as an educator in the beauty field, whether we’re a licensed Aesthetician, Cosmetologist or Makeup Artist, we need to continually take classes to expand our knowledge and stay up to date in our field.

Unfortunately in eyelash extensions it seems this isn’t happening. There are many reputable companies that require we hold a license in the beauty field in order to become certified as an eyelash extension stylist. There are also many companies who don’t require any license to take their class whether it’s online or in person. This is what has been a thorn in the side of many talented, educated lash artists.

The board of Cosmetology and Aesthetics in the majority of states have no rules or regulations on eyelash extensions artists.

Our normal consumer doesn’t know this so when a salon or spa offers eyelash extensions

7 - Lashes

they assume that person(s) know what they’re doing. That isn’t the case as many have seen and experienced through receiving shoddy, inferior work. What can we do in helping our community become aware of choosing a lash stylist who is properly trained and experienced in the application of lash extensions?

After becoming more and more frustrated as people would call asking if I could fix someone else’s awful work I felt I needed to do something to make consumers aware that not everyone advertising they offer eyelash extensions can actually properly apply them or is even educated enough in the service.

I have a website for my business and a Facebook page for each of my locations as well as an Instagram Page. Social Media!!! Such a powerful tool. I would

start there, posting pictures of clients who had come to me with subpar lashes, and show it was someone else’s work.

I showed what I did to fix, removing and properly applying lash extensions which were clean and not harmful to the natural lashes. I also began posting statements that made consumers aware to be mindful that not everyone offering this service actually had the proper education and attained skills to do them correctly. I have heard from my own clients that they have seen these posts which makes me happy because they’re sharing these posts, and other’s in the community are also seeing them and my message.

My next goal is to attend the next meeting of the board of Cosmetology, Aesthetics and Barbering and help them to understand the ramifications and harm that bad eyelash extensions application can cause to someone’s natural lashes. I truly believe there should be rules in each state requiring that they need to be licensed in the beauty field and required to practice for the proper amount of time before taking in paying clients. By you sending letters to your state board this could also help them see the importance of having some type of control of the service of eyelash extensions and ultimately protecting consumers.

Featured Lash Artist - JosĂŠ Thijssen Lashes - 8

Build Community

with Facebook Groups

by Katie Gross

“Sense of community is a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through their commitment to be together.” McMillan, 1976 This digital age we are in allows us to have direct connections to others in our industry through Facebook groups. We can discover mentors and partners, learn new skills, and share our personal triumphs and tribulations.

It can connect us to thousands or even millions of people who share our

passions, support our visions, offer us advice, and help us achieve our dreams.

Alone, we may not have been able to achieve this type of power, but with the Internet, specifically Facebook, pursuing social good, we can grow together. What a time to be alive and a perfect time to grow and thrive!

“ If you want to go quickly, go alone.

If you want to go far, go together.”

African proverb

9 - Lashes

Today, Facebook has evolved to focus even more on building communities, and groups are the natural tools to help forge those new kinds of relationships.

According to Hootsuite, one billion people already belong to Facebook groups. About 10% of those belong to groups that Facebook has identified as “very meaningful,” communities that “quickly become the most important part of someone’s experience on Facebook.”

Facebook groups are an excellent platform to build relationships online.

They provide a space to communicate about shared interests with certain people. It is so important that as a lash artist you are active in numerous lash focused groups. If you want a successful business, you need to form meaningful connections in your network that you can reach out to when you need them. Having like-minded business owners and fellow lash artists to talk to also gives you the opportunity to share advice on a variety of things related to your business or even your personal life. You must be coachable and willing to accept new thoughts, ideas and concepts to grow yourself and your business. Groups allow you to tap into advice and expertise that you wouldn’t otherwise be able to access.

Eighty percent of success is showing up as you never know where you’ll find your next tip, trick, or connection!

“ Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.”

Mark Zuckerburg

LEADING A GROUP Great leadership happens when you can stimulate and inspire others to deliver extraordinary outcomes, and to help them develop and grow into leaders themselves. Being a leader in a group allows you to leverage the hearts and actions of others toward the achievement of goals and objectives that you care about. When you run your group efficiently, your group will become a part of your professional network, trusted colleagues, or customers.

Your online persona is a very important aspect of leading a successful Facebook group. You want to be someone they know, like and trust. When voicing your opinion, you must think of the positive or negative impact it will have. You must appear competent, authoritative and respected. You need to be someone worth listening to.

When creating a group, you must first ask yourself: What is the purpose of forming your community and what value do you want to offer? What benefits can a member expect to experience by joining? You have the opportunity to create a group for anything and customize the group’s privacy settings depending on who you want to have access to the group.

Once you’ve formed your group, you must create expectations and rules for members. Be clear and concise on what

is allowed and not allowed. Encourage people to participate, contribute, answer questions, share photos, and provide feedback and input. Create an environment in your community where members feel like they have a say in what happens.

Be committed to contributing to your group regularly with relevant content.

You must also find the time to moderate the group or recruit members to do so when necessary. Setting a theme for each day of the week is a great way for members to know what to expect and will create ongoing engagement. Try different themes and see which ones generate the most responses and adjust your content accordingly. You are free to promote yourself, your expertise and your business but try to follow the 80/20 rule: 80% of your posts should create engagement and build relationships and only 20% should be promotional. If you have created a group to sell something, keep in mind people don’t like being sold to. However, if you can help them with their needs, opportunities and problems they’ll buy from you.

About the Author: Katie Gross has been in the beauty industry for 15 years and is the Founder of The Lash Artist Box LLC, a US based subscription box company for professional lash artists. Her private Facebook group, “The LAB – Subscriber Society” is available for active subscribers to stay connected and grow their minds and businesses.

Learn more at www.lashartistbox. com and as a special offer for Lash Inc. Magazine readers, use code LASHINC5 for $5 off your first box as a new subscriber.

hello@lashartistbox.com @LashArtistBox @LashArtistBox

Tip: With Facebook’s new algorithm, when you use groups correctly, you’ll be able to more consistently get your content higher in your customer’s newsfeed than your business or personal Pages can.

Lashes - 10

Daring to be different

& getting paid accordingly

by Jessika Aude Gautier

Owner/Founder at Star Lashes World and World Beauty University I was never one to follow the trends, on the contrary, I always wanted to be different. My goal when giving my Volume Master Class is to teach my students to dare to be different, to learn from me, from other trainers, from colleagues, to absorb, to register, to get inspired, but at the end of the day, to try to create their own style, their own edge, step out of the mould, and to reach deep down in their own creativity.

First of all, it is of the utmost importance for me that they do a personalized Lash Map for each and every client, as every client is unique. Look at their style, their age, their eye shape, their eye color, their features, their height, the color of their skin, and finally their personality. I genuinely love teaching my exclusive Color Mapping technique, Accelerated fanning Technique, and Styling. Styling and creating your own style will definitely set you apart, as so many Lash Technicians do the exact same set to all their clients, no matter what they look like, sadly this is true. Your clients will be addicted to you, as no one else will be able to

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reproduce or recreate your unique sets.

Do not be afraid to mix Curls, Lengths, Thicknesses, Textures, colors,… The sky is the limit!!! There are absolutely no boundaries. Lashing is artistry!

If you are passionate, obsessed, addicted to eyelash extensions, always looking to reach perfection, and to give your clients the absolute best, well you deserve a great income for the hard work, great skills and passion!

Every day I meet Lash Technicians at my Training Center who are afraid to raise their prices. Don't be afraid to charge more than everybody else, clients will recognize your talent, there are lots of different kinds of clientele, & keeping your prices too low will usually attract the bargain hunters. Don’t be afraid to go for the high-end clients, they will more often than not, appreciate your work, be respectful, be polite, will always be on time, will never “no show”, will always pay you and tip generously.

Do not let anybody try to downplay your prices, be firm, respect yourself, the more you are firm with your prices and the more you respect yourself, the more clients will respect you!

You do this job because you absolutely love it, but would you rather make $200,00 a day, or $1000,00? I can help you raise your income with the right training and mindset! You definitely deserve a great salary. Keep up the great work!!! If you need help with styling, setting your prices, or anything else, do not hesitate to reach out, I would love to help.

jessika@starlashes.world www.starlashes.world @starlashesworld Youtube: Jessika Aude Gautier

@starlashesworld

Featured Lash Artist - Kristina Dovbijenko Lashes - 12

Lashes Retention

7 Tips to improve your

by Luana Rastelli

Before we start doing eyelashes extensions, we have this idea that the technique is simple and easy, but the artist needs to know much more than “eyelashes and glue” to ensure the technique is correct and to get the best retention for each set. It’s very common to have doubts about which product or technique is best, after all, we all want loyal customers and we want to make sure they always recommend us. So, I have prepared some tips that can make your sets even better!

1. The Preparation

2. Primer

The first thing that you need to keep in mind is that the natural lashes need to be 100% clean and dry before the technique. Any residue or oiliness on natural lashes creates a barrier between the adhesive and the eyelashes, which can result in "false attachment" or even poor retention, because natural lashes are not as they should be.

Nowadays, we have so many products offering best retention, and that makes us want to buy and test them all, but, in most of cases, primers and other solutions are not extremely necessary.

Most of them contain alcohol in their compositions and this can cause excessive dryness of the lashes. If the natural eyelashes become very dry, the adhesive will not have the same retention, since we know that the adhesives love particles of water to cure! If you use a primer, I recommend testing with saline solution instead.

However, it’s recommended that you, as a professional lash artist, understands and learns everything about the product and the ingredients that you are using, to be sure that you are not applying anything that harms your client's eye.

Remember that you should never use something just because someone said it’s good, you need to know if that it’s really necessary for you, your clients and your needs!

Use a shampoo recommended for the eyes area and ALWAYS clean the lashes before any application, without forgetting, of course, to also clean the eyelids and around the eyes. Rinse in abundance to remove all product residue and dry with tissues. Avoid using cotton to prevent lint from loosening and getting inside your client's eyes or catching on extensions (in case of refill).

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3. Less is always more!

At this point, you might already know that the adhesive’s strength and the retention come in the composition and application, and not in the quantity of it on the natural lashes. The products we have in the market today are way more advanced than before and you don’t need to use a lot, to extend the life of the extensions. The perfect amount of adhesive should correspond to a very thin layer and should never be seen after application on the natural lashes.

If you see a black “dot" of adhesive, it means that you are using more than you should. Remember to try different types of viscosity as it might influence in the time of curing and to help you not having stickies after... Less is always more, when come to adhesive! Never forget that!

4. Isolation If you decide to try fast drying adhesives such as 0.5 to 1 second, you should know that it means that after dipping the extension into the drop of the adhesive, you need to apply it immediately on the natural lash. The isolation must be done before because only then you will be able to work with this kind off adhesives, still make a good placement and get the best retention on it!

5. Proper Application

6. Temperature and humidity

7. Sizes and thickness

This might sound a little common as we always see this in many online publications, but you cannot learn all the tips and tricks in some short free videos online. You must have a proper training to understand, and to learn why is so important to talk about placement and angle!

We recommend our clients to keep the extensions dry after application for 8 to 24 hours, but do you know the impact that humidity and temperature can cause during the application? You would be surprised! We have different countries, and different climates, so how can artist from a tropical country or with different seasons work with the same adhesive? My tip? Try to vary and find the balance between low temperatures and humidity from 50% to 55%. If you do not have such control in your workspace, it can be difficult to get the best retention of your product. Remember, you should always shake your adhesive bottle VERY well, before each drop, to be able to leave the composition well blended at the time of application.

Each client has a goal and a desire when they come to us, but the right choice of thickness and length has a significant impact on the durability of the technique. The more compatibility and less weight the lash artist can place on natural lashes, the longer that application should be! Knowing all the options and changing according to the thickness of the natural eyelashes of each client is one of the best skills you can have! If your client asks for something you know won’t be the best choice for her, just try to show all other styles and explain why is so important to not just apply the extension, but also to keep them growing health and strong.

It’s up to you to learn how to achieve your client’s goals using the proper thickness and length for every client!

After placing the extension into the adhesive’s drop, you need to place it at the exact angle and press the extension.

That little pressure will make sure your extension is really attaching in the lash — You can hold for 1 second and release. Once they have had contact, they shouldn’t detach. If you are an advanced lash artist and applying fans for volume technique, you need to know and learn how to properly wrap the lashes around the natural lash to make sure they last!

If you don’t have enough knowledge about the technique, you can use the best products in the market, but it won’t necessarily give you the best retention, you need to invest first in your education and then you will see why this is the most important part!

Keeping our good reputation with the quality of our work requires a lot of effort and dedication! Our clients can’t imagine how much we study, practice and invest to be able to get our work recognized and to ensure we achieve their satisfaction. It is a daily job and many lash artists give up in the middle of the road because they find some problems in the way, common themes are: poor education, financial issues, difficulties in applying the correct technique and the feeling of never being good enough... But let me assure you: all you need to overcome all these obstacles are FOCUS AND DETERMINATION. After all, every teacher was once a student and we all have the same goal: to have happy clients and to make sure we are keeping our good lashing reputation.

Lashes - 14

“ Hats off” to the multi-tasking dynamite forces within the Lash industry...

Allow me to introduce,

Katie Gross!

by Nikki Huebner

“ This past October, I had the pleasure of meeting and working with Katie. She is the Founder of The Lash Artist Box LLC, a subscription box business for the professional lash artist! Katie has just celebrated her 15th year in the beauty industry and has been offering lash extensions in her salon for 5 years. Together we launched a limited-edition Organic Lash Aftercare Box to help educate artists on the importance of providing client aftercare.

Adding retail items to your business model is a smart and effective way to add more dollars to your already financially capped day.

We are big advocates of the motto: Work Smarter, not Harder!

Nikki: I was immediately intrigued by you when I started seeing your Lash Artist Box advertisements come across my Facebook feed, so I immediately reached out to you for a potential business idea. Our first phone conversation was as if we had known each other forever. When and how did you come up with the concept of The Lash Artist Box? What hurdles have you faced thus far? Any pointers on how to overcome or prevent such hiccups?

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Katie: I’m so glad to hear my targeted marketing efforts through Facebook ads worked and I found a diamond in the rough with you! I believe our souls have been friends in another life, 100%!

As an active member of different lash forums, I saw that there were so many lash artists feeling so lost with finding their favorite lash products and companies. I had also taken advice from others in these groups, and found what worked for someone else didn’t always work for me. After paying full price, waiting 1-2 weeks for items to

arrive, and not always loving what was recommended to me, I figured there had to be a better way to discover industry related products. As a subscription box consumer, myself, and knowing that a subscription-based business model is ideal, I put two and two together and had a “Ta-Da” moment! In the spring of 2018, The Lash Artist Box LLC was born. I did a lot of research to figure out the pain points of both lash artists and suppliers. I have been mentored by other successful subscription box owners in different industries and even completed an Accelerator Program, that focused on learning and growing a profitable sub box business. Customer services is also very important to me and is always at the forefront of both my sub box and my lash salon business. I strive for perfection in this category every single day. I’ve also learned that other’s will try to imitate you but they can’t imitate your heart!

The Lash Artist Box was named one of the Top 10 New Boxes of 2018 and was nominated as a Top 10 Brand of the Week by Lash Inc. I sold out of the

first two boxes in just days, it has grown 100% with each new bimonthly box that is released, and my heart grows 3 sizes every time I see this! It not only helps to connect the dots between lash artists and lash companies, but it helps to build community through our Facebook group as well. Our lash companies are welcomed into the group to speak candidly and directly to their target consumer and subscribers can ask questions and receive an immediate response. We share tips, tricks, struggles, and triumphs in a safe, non-judgmental environment. I purposely price my box at $47 USD which is the average price of a lash fill.

For an hours’ worth of work, you can invest that money back into your lash business to learn and grow! The box is shipped every other month for a total of 6 boxes a year. You can subscribe at www.lashartistbox.com and shipping is FREE for US residents. (*It is also a “supply” expense for your business!)

N: You are such a delight, even as you are constantly “wearing so many different hats!” You wear the lash artist and lash trainer hat, the hair stylist hat, the entrepreneurial hat, and the most rewarding of all, the mommy hat! How in the world do you organize your hours in each day? Do you have an assistant, a calendar, full time nanny, please provide us with organization tips?

K: I’ve been dubbed as “The Mad Hatter” as I do wear many hats in both business and personal life!

I have three children, ages 3 and 6 and Husband (ha-ha!). My husband travels periodically for work, so I need to run a tight ship. I get the kids to school every morning, work a full day in my salon, pick them up, cook dinner then make it to the gym 3-4 times a week for my sanity. I answer emails in the nooks and crannies of my diary and for 1-2 hours before bed. As for a nanny, you can tell Mary Poppins to come and knock on my door any time! I’m truly having a blast though! I believe I was put on this earth to dream it and do it!

To manage my day, I use the Square booking app on my phone to schedule both my daily salon appointments and personal appointments. I feel when I write things down, I remember them more easily, so I do always keep a notebook on hand for those random moments of inspiration.

N: What made you decide to start lash artistry when you have such a lucrative and successful career as a hair stylist?

Did you always know you wanted to be a lash trainer as well?

K: I have been a licensed Cosmetologist since 2003 and obtained a business degree in 2010. Owning a successful salon business has always been my goal. However, in 2010 my husband’s job moved us to Nashville, TN and I lost my entire hair clientele and had to build up again which, in this industry, means making scraps again. I was fortunate to become a Master Hair Stylist in a Top 200 Salon while there and experienced what it was like to work in a business that had systems and procedures put into place along with a phenomenal salon culture.

When we moved back to Ohio in 2014, I jumped into lashes after seeing them take off while in Tennessee and knowing I’d have to rebuild a hair clientele yet again. I love working with my hands and have always been crafty.

I also think to do lashes you need to have a “healthy amount of O.C.D.” and, that I do! My business is now 90% lash and brow services and it’s safe to say, I’ve found my calling! It’s always been my nature to share information, so training just came naturally. I learn things in different ways so it’s easy for me to take something and break it down into different learning techniques and share it in a way that’s easy for others to understand. I signed on to become a Certified Training Center for Bella Lash in the summer of 2018. Bella Lash recently changed the way lash artists learn to lash and I’m excited to be a part of the movement!

N:After getting to work with you on our collaboration after care box, I saw a lot of myself in you. Like myself, you’re fearless when it comes to trying new things, you dive head first into your ideas. But correct me if I am wrong in saying that the only setback you and I both mimic, is trying to take on too much at one time? When you get yourself in this situation, how do you hold it together mentally and physically, especially for the sake of your kids and family? What “game face” tactics do you practice? Meditation, Yoga, Prayer, Exercise, Painting? Which “hat” do you put on to get you through these overbearing situations?

K: I wear my orange hat for this in the form of Orange Theory Fitness!

And no, I’m not being paid for this advertisement! It’s like having my own personal trainer and I typically burn 500-600 calories in 60 minutes.

Although I’m not in my best physical shape (I love sweets!) I am in great mental shape when I can make it to the gym 3-4 times a week. I have my best ideas while running on a treadmill!

I always keep a notebook in my car so after a workout I usually spend a few minutes scribbling down my thoughts.

I feel I am a better mother, wife, and business owner when I have an hour to myself to literally work out my frustrations and get into a Zen mode while sweating out the carbs. You know you’re busy when your “quiet” time is in a noisy gym! Believe it or not, I do better when I stay busy. It keeps me out of trouble!

Spending time with this badass female entrepreneur was such a delight! Both of our laid back, yet OCD personalities were in tune the entire weekend! Or maybe it’s because we both truly and wholeheartedly live by the same motto, “Work Hard, Play Harder…” Every single lash artist should subscribe to her professional products subscription box! I personally subscribe to; Katie Gross. She’s talented, down to earth, but will also stun you with her absolutely brilliant mind, and I feel blessed that she and I are now walking this path together. As a newbie to this industry, the best part of my journey so far, has been the friendships and connections I have made along the way.

You can still purchase one of our limited edition boxes at www.lashartistbox. com while supplies last.

With Love, Endure in Pink! XX

www.lashartistbox.com Hello@LashArtistBox.com

@LashArtistBox @LashArtistBox

Lashes - 16

Community

by Ravi Sagoo

Collectives

Community is the focal point for this quarter’s magazine, and in the short time I have been part of the Lash Industry, I have already witnessed at first hand a collective of people from all around the world offering welcoming and open spaces. Such support allows one many a platform to help us achieve business, career and personal goals. As a ‘lash newbie’ the love and support I’ve had from the Lash Industry, alongside other industries, for collaborative work and simply connecting with one another, has inspired me and boosted my confidence in the work I do both in the Lash Industry and in my daily working life in the Media.

We all need help in life, and thankfully we now live in a time where can share our feelings more openly, from our fears and anxieties to our joyous and celebratory achievements – both online and offline. All of which are supported through our personal networks of friends and family, social media spaces, complete strangers (sometimes) to professionals with expertise in coaching and counselling.

Our personal, physical and emotional health, alongside caring for ourselves and each other is beyond any monetary or materialistic gain on a personal level.

The 24-Hour Lash Conference which took place in October 2018 in support of UK Lash Institutes Gabriella Garardi was a true reflection of love, support and a global community coming together to not only help Gabriella but also to raise awareness and funding for Multiple Sclerosis.

Recovering with Gabs and Andi the morning after Super Yacht Lash Conference 2018, hence the bottle of water!

To all who contributed with their time, talent, subscribing and donations; a heartfelt thank you. The love and support for Gabriella was very inspiring.

I’ve only known ‘Gabs’ less than a year, having first met her at the Lash Events UK Conference in May for the very first time as I hosted the event on the Super Yacht. We connected straight away on a work level, from her attention to detail and events producer skill set, to her fun and loving persona where the ‘chats n bants’ were a plenty! We’ve continued our friendship and keep in touch regularly with me teaching her ‘Scottish’ as she calls it! Or me sending her ‘ABC’ spelling books as she got her ‘A’ ‘B’ ‘D’s mixed up for quiz question answers!

Gabriella, I wish you the very best of health for the 2019 and beyond, and I look forward to working with you at the Super Yacht Lash Conference in May 2019.

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@ravisagoogram

Lashes - 18

Reader Gallery Laura Shortt

Alina Zvirble 19 - Lashes

Franziska Glaser

Lashes - 20

Margaret Attrill

Jovita Michael

Charm Enhance Lash and Brow Bar 21 - Lashes

Elizabeth Nelson

Laura Bankauskiene

Jose Thijssen Lashes - 22

Viktoria Homoki

Lien Scherbeck

Vilja Birkelund 23 - Lashes

Tiffany Parmar

Ashley Swithenbank

Victoria Andres

Lana Slatina Lashes - 24

Interview with

Ruthie Belle

by Sarah Johnson

Sarah: Hi Ruthie, You are a woman of many talents and you are huge influence in the lash world. I know a lot of people absolutely love your products, but I'm hoping you can tell me a little more about you please.

S: Firstly, what ignited your spark?

Ruthie: Thank you Sarah for your kind words, I started my lash career in 2012 while I was living in London and working in the W Hotel Spa.. I noticed that the women I met were wearing lash extensions that did not come even close to the quality of extensions my friends back home in Estonia were wearing. So a business idea hit me – get properly trained back home and start offering the service in London. Only 6 months into lashing I saw pictures of lashes that looked out of this universe (first volume lashes I ever saw) and found out that training was offered to learn how to make them. It was a no brainer for me and I ended up being one of the first three people in the UK to learn volume lashing! My first teacher and inspiration was Irina Levchuk whose skills were absolutely magical. 2 hours into the training I understood that I had made the best business decision of my life and that volume lashes were the way of the future. A few months later I came up with the idea to bring the new technique back to Estonia as there was literally no one here offering training for it. There was also no one offering volume lash diameters here so I realised that this was going to be my next business adventure – offering professional supplies.

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Everything has just grown organically from there and since last year we are now in the business of manufacturing products as well as retailing them. My attitude in business has always been to be innovative, so the same applies to the products we manufacture – they offer lash artists a unique way to take their lash game to the next level in a safe way.

Feedback that we have received is the thing that inspires me the most to push forward!

S: How do you balance your relationship, motherhood and being a super successful businesses woman?

Ruthie: It takes effort, dedication, support and having priorities straight.

Since I started my career, I've worked pretty much all day and all evening, every day including weekends. I only stopped this a couple of months ago as I literally could not keep going like this – I was burnt out and realised that my kids needed me more than my business.

I made a conscious decision to stop working after business hours and enjoy time with my partner and kids. I still struggle with taking time off as I'm a bit of a workaholic – I get anxious when I don't work and feel sort of lazy so I have to remind myself of my priorities and

that not working all the time is totally fine. I have my partner (who is also my business partner) to thank the most for helping me with keeping the balance.

S: Since launching your webshop in March 2014, your products have been so popular and everyone either wants to be using or stocking your products.

How does that feel?

Ruthie: To be honest it still feels surreal! I still get butterflies whenever someone I've known about for years contacts my company for a collaboration. And when lash artists email us or post feedback how happy they are with our products and how it makes their lash life easier. it's just the best feeling ever and motivates me for a long time :) S: Your products are really changing the industry for the better, but which of your products are you most proud of?

Ruthie: I think the biggest game changer so far is Superbonder as it's so innovative that even cyanoacrylate experts around the world have been impressed by it. The technology we have used for the composition is cutting edge, it really is different from any other sealant in terms of both efficiency and safety.

I think the next big one is going to be our Adhesive Superdry (launching in January 2019). It's a glue accelerator we developed on the basis of Superbonder that does not only speed up adhesive

curing but turns ANY adhesive (no matter the original curing time) into a contact glue (immediate setting) no matter the humidity! Can you imagine not ever having to worry about low humidity or having to switch to a different adhesive in the winter because your beloved summer adhesive is no longer setting quick enough?! It actually makes adhesive set so fast that when you dip your fan into glue and let it drop the fan is cured and does not fall apart when it touches the floor! On top of that it starts bonding adhesive vapors (the purpose of Superbonder) immediately so your client's eyes are less irritated during lash appointments.

S: How do you come up with the ideas for your products?

Ruthie: I'm active in Facebook lash groups and read what lash artists struggle with the most. My chemist is one of my best friends so we talk for hours every day about life and lashes and discuss the problems I've seen in lash groups and what could be the best solution for these problems. Our priority number one is the safety of the products and number two the efficiency so the recipe for our products is always highest quality ingredients + out of the box thinking.

S: Who is your inspiration?

Ruthie: I'm inspired by girl bosses – women who know what their goals are and their worth and who are kind and sweet to others while working towards their goals. There is so much bitching and backstabbing in our industry that seeing that you can reach the top without being like that is my biggest inspiration. If I had to pick a name from the lash world, I would pick two – Julia from Lash Tribe and Kim from Borboleta.

S: When you're at home with your beautiful family, how do you switch off from work mode? Ruthie~ When I get home my kids come to the door to greet us and its pretty much nonstop action until they go to bed at 8pm so there's literally no time to think about anything else other than the little ones.

S: I was going to ask what you like to do in your spare time, but do you ever have any spare time?

Ruthie: ha-ha yes, the second question would be more accurate and the answer is nope I literally have no time for myself at the moment. But my goal for 2019 is to start focusing on myself again too. I used to go horseback riding so I want to take that up and start working out again.

S: Being as busy as you are, there must be some level of stress attached to it. So how do you personally deal with that stress?

Ruthie: I've learnt a lot over the past year how to deal with it as I used to take everything that was not perfect soooo seriously. At one point I realised that I could never please every single person and not get so upset when someone was not happy about something. I now focus on the positive and only care about criticism when there is something constructive about it. It makes life A LOT easier!

S: What has been the most important part of your business journey so far?

Ruthie~ It has helped me mature as a person and to become independent 11.

What drives you to keep going when it's been tough?

Ruthie: Giving up has never been an option for me. I try to focus on the positive even when things get tough – positive feedback from a customer to our products or to our customer service are the most motivating ones for me S: Out of all your products, what is your absolute favourite?

Ruthie: Our Lash Lift Superboost series. I've seen too many over processed lashes that have put people off from Lash Lifts so we came up with a super gentle formulation that makes it IMPOSSIBLE to over process! I'm putting together a Lash Rehab training course that teaches lash artists how to treat over processed lashes to not only save them but to actually bring them back to life and grow them longer.

S: What do you enjoy most about what you do?

Ruthie: Coming to the office does not feel like work for me – I get to do something I'm obsessed with for a living so I never feel like I have to work but I get to enjoy my passion for a living S: What's your least favourite part of running a business?

Ruthie: Annoying and rude customers lol. My team always gives 100% and it can be very frustrating when clients send angry emails, usually about something that's not our fault. Like an email in caps lock demanding to know why they have not received their order which they never paid for.

S: Your success has been huge since the web shop launch in 2014, where do you see yourself being in the next 5 years?

Ruthie: I like this saying “Life is what happens when you're busy making other plans” so I gave up making long term plans for business a while ago. I focus on what I do at the moment and only set wider business plans for oneyear maximum. My main goal for 2019 is to focus on marketing as we already have a few fantastic products that help lash artists and we have so many more coming. Now it's time to properly get the word out to reach as many lash artists as possible I think you're an amazing lady, who has & is continuing to change the industry for the better in so many ways. Thank you so much for taking the time to share this with me, Lots of lash love,

Sarah xxx

Lashes - 26

Winners Gallery Competition Winners

Lash Artist of the Year

Lash Art Winners 1st place Cindy Nicholls, 2nd place Elo Rohtoja, 3rd place Victoria Ravnkilde AndrĂŠs

Classic Winners 1st place Edyta KĂśhling, 2nd place Diana Prangli, 3rd place Yonna Van Dijk

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Colour Creation Winner 1st place Jo Cooke

2D-3D Volume Winners 1st place Sofie Brinch, 2nd place Natasha Gallier, 3rd place Victoria Ravnkilde AndrĂŠs

Classic Winners 1st place Yonna Van Dijk, 2nd place Gulsah Ulgen, 3rd place Victoria Ravnkilde AndrĂŠs

Grand Master Winners

Lash Artist of the Year

Colour Creation Winner 1st place Kristen Maxwell

Male Lashes Winners 1st place Jade Jones, 2nd place Gosia Domas

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Winners Gallery

Lash Lift Winners 1st place Yonna Van Dijk, 2nd place Karolina Swiderska, 3rd place Paula Klemmer

Lash Art Winners 1st place Henrietta Orosz, 2nd place Megan Mahinger

Classic Winners 1st place Jade Jones, 2nd place Sanne Gilbers, 3rd place Hannah Gardner

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Mega Volume Winner 1st place Jade Jones

Master Winners

Lash Artist of the Year

2D-3D Volume Winner 1st place Dominika Pietruska

Mega Volume Winners 1st place Monika Betanska, 2nd place Sandra Ulanowska

Lash Art Winners 1st place Parichat Castles, 2nd place Joreya Baarda

Classic Winners 1st place Julie Thorsen, 2nd place Elisha Clewlow, 3rd place Sarah Beld

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Winners Gallery Junior Winners

Lash Artist of the Year

Lash Art Winners Joint 1st place Silviya Mokova and Maja Kiprovska, 2nd place Juliette Nieuwlands,

Mega Volume Winners 1st place Susanna Kettle-Williams, 2nd place Yulia Korchahina

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Featured Lash Artist - Hong Châu Mai Lashes - 32

LASH PRO CONTEST

2019

LASH PRO CONTEST is an excellent opportunity to improve or check your professional status. So in addition to your craftsmanship, talent and self-confidence you need only belief and determination to win. With LASH PRO CONTEST we want to offer all professionals working in this field the opportunity to introduce to the general public and present their knowledge and get the professional recognition of the international jury.

Date: 1st & 2nd June 2019 Location: Radisson Blu Plaza Hotel Address: Bratislavska cesta 8, 1000 Ljubljana, Slovenia Website & more information: www.lpc.si Early Bird registration closes on: February 28, 2019 Online registration closes on: May 15, 2019 CATEGORIES

LIVE NOMINATIONS

Competitors will compete in three categories, it depends on how many years of experience you have. Category “Masters” is for competitors with up to two years of experience. Category “Professionals” is for competitors with over two years of experience, and category “Experts” which is for competitors who are lash trainers.

There will be six nominations in two days: • Classic Look, • Light Volume (2D - 3D), • Dramatic Volume (4D - 10D), • Color Chic, • Lash Lifting and • Lash Art.

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Theme in Lash Art is “Alice in Wonderland”.

Great work is expected and we are sure it will be really great to observe lash artists and their work in progress.

All of competitors who will compete in four live nominations will receive a special gift - Lash Pillow PROFI from AS-Lashes company.

ONLINE NOMINATION Lash artist can compete also in online photo contest with theme “Hobby”.

Competitors will create a magazine look, write a short article and make a short video of creating a look. The best works will be published in different Lash Magazines after the contest.

SPECIAL NOMINATIONS Two special nominations is waiting for those who dare! By taking part in four live nominations competitor will be automatically accredited for The Best Lash Pro Artist nomination. The one with the highest score will become “The Best Lash Pro Artist” and will receive a special prize.

Second special nomination is for trainers: the trainer will make a group with students.

Group which will have the highest score in all nominations will win and the trainer will become “The Best Lash Pro Trainer 2019”.

Don't miss the opportunity to be a part of one of the biggest Eyelash Extensions competitions!

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The NALA Awards Gala

and Conference

by Emily Lee

Emily Lee is an Award-winning Esthetician and Lash Professional from Vancouver, Canada. She is an International Judge and Educator, Competition Consultant, and a Freelance Multi-Media Journalist. Emily believes in being integrous, uplifting, fun, passionate, and most importantly, she believes in being the change.

Part 2 – The Awards Gala With the bright lights of cameras flashing, invigorated chitter chatter, a plush red carpet leading past the media wall and into the ballroom; it was like stepping into an exclusive Hollywood gala for the stars. Gorgeous gowns of lavish fabrics in all colours filled the foyer, many of them adorned with sparkling jewels or delicately elegant lace with the men looking debonair in tailored suits and tuxedos.

As you make your way through the double doors and into the ballroom with drink in hand, you notice that the room, though it hasn’t changed much physically, is now exuded an almost palpable energy of enchanting anticipation of the night ahead.

The round tables were now draped in classic black linen, the lights dimmed and all attention was directed toward the stage where the Master of Ceremonies Donovan Workun and Ron Pederson, both captivated us with their hilariously entertaining improvisational comedy.

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A delightful three course seated dinner was served, with vegan or gluten-free variations available for guests with special dietary restrictions. I had chosen the regular menu and the first course was what I can only describe as one of the best tasting salads I have ever eaten. It was an artisan salad with pickled strawberry, kiwi, mango and toasted almond clusters all drizzled in hibiscus flower syrup and balsamic vinaigrette. The main course was a seared rosemary and thyme spring chicken breast with a brown beech mushroom truff le jus atop rustic mashed potatoes and a green bean and pepper bundle, and it was oh, so juicy and tender! Dessert was an espresso

Above: Who will take one of these bad boys home?

cheesecake with Bailey’s sauce and fresh berries and worth every single carb.

We now get to the part of the evening that all the guests have been eagerly waiting for – the awards ceremony.

With several months in the making, the journey has been long to get to this point. With hundreds of nominees who were meticulously narrowed down to three finalists per category, and of those three, only one winner was presented with a prestigious NALA Award.

The NALA Award Winners are not chosen by a public vote. Instead, there is an awards committee who methodically sifted through hours of essays, photos and video footage to determine the candidate that best embodied the award’s requirements and essence.

Congratulations to all the nominees and finalists, as it is an honor even just to make it this far!

and the winner is...

LASH INDUSTRY AWARDS

Industry Advocate - Louise Tierney

This award will go to an individual that stands up for the industry and goes out of his/her way to boost the industry up and help us all to grow and improve.

A voice for all lash artists and educators.

Professional Innovator - Leanne Harber This award will go to an individual that works outside the box to find ground-breaking techniques that help bring the industry forward.

Good Samaritan - Emily Lee This award will go to an individual that volunteers time and services to people in need. This may be done in many ways, such as donating lashes for charity events, offering services for recovering patients, donating profits to charities, volunteering time in their community, etc.

Newcomer of the Year - Nicky Canters This award will go to a lash artist with less than one year experience (at the time of nominations) that shows great skill and safe work. A new lash artist with a clear passion and talent for the industry. Most likely nominated by herself or her educator/mentor.

Lash Studio Design - Cassie Mayer, Lash Maven Inc. This award will go to a studio with a unique design that is both beautiful and functional. The design award will be granted only to a studio that adheres to the governmental health and safety guidelines.

Lash Studio of the Year -Cassie Mayer, Lash Maven Inc. This award will go to a studio that consistently follows high standards and professional guidelines. A studio with excellent customer service, great results, high client satisfaction, happy well-rewarded well trained and educated staff, clinically clean studio, etc. The epitome of what every lash studio shall aspire to.

The 2019 NALA Awards Gala and Conference will be held on May 5/6 2019 in Edmonton, Alberta.

For NALA Gala information: www.nalagala.com For multi-media coverage of your event: www.BeautyProMedia.com

LASH ARTIST AWARDS

Lash Design & Customization - Mydygma Nimbueva

This award will go to a professional lash artist that takes pride in creating individual designs for each of her clients. This artist will be exceptionally skilled at determining the best design for her client and creating symmetrical designs that help enhance her clients’ appearance while maintaining the health of the natural lashes.

Lash Artist of the Year - Liz Bussey This award will go to a lash artist that always puts his/ her clients first, follows health and safety guidelines for personal services, and shows professionalism. An artist with exceptional skills that continuously updates his/her education. A role model for the lash industry.

Lash Mentor - Emily Lee This award will go to a professional lash artist that selflessly helps other lash artists to improve their skills and grow their client lists. This artist will be someone that reaches out to new and struggling lash artists and freely gives advice or support on a regular basis. This is a lash artist that genuinely wishes to see everyone succeed.

Customer Service - Cassandra Britton This award will go to a professional lash artist that consistently goes above and beyond for her clients. This artist will be known for her friendly disposition, excellent service and quality results.

Professional Technique - Kylee Peebles This award will go to a professional lash artist with exceptional skills. An artist with extraordinary capabilities who also takes care not to damage the natural lash.

Professional Integrity - Loreta Jasilionyte This award will go to a professional lash artist that always puts the health of the natural lash above all else. This artist will have earned a reputation for regularly researching about lash safety and continuously updating her practice to ensure the health of her clients’ natural lashes.

Health and Safety - Emily Lee This award will go to a professional lash artist that goes far beyond the basic requirements to ensure his/her workspace is sanitary.

Consumer Choice - Kami Hil, Pure Lash & Beauty This award goes to the lash artist with the most public votes for customer satisfaction.

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LASH EDUCATOR AWARDS

Mentorship - Frankie Widdows, Eyelash Excellence This award will go to a lash educator (an individual, not a school or course outline) that coaches and supports his/her students after graduation. This educator is always available to help them when they need him/her. This educator is someone that keeps in touch with former students and goes above and beyond to ensure their success.

Educator of the Year - Otto Mitter, Ex Niche Import Products This award will go to a lash educator (an individual, not a school or course outline) that always puts his/her students first. This educator is patient, knowledgeable, caring and fun. This educator boasts TREMENDOUS success for his/her graduates.

LASH ACADEMY AWARDS

Comprehensive Curriculum Lash Brow Tan Academy This award will go to a lash academy that offers an extremely comprehensive program with great detail and valuable information. An academy that has gone above and beyond the requirements to prep their students with the best possible education for their new career.

Business Curriculum - Sugarlash Pro Business Accelerator This award goes to an academy with an exceptional business building section in their curriculum to help students succeed with their lash business.

Academy of the Year - Lash Tribe This award will be presented to the lash academy that offers the most value to their students and has had the most successful graduates because of their courses.

Above: Some of the night's NALA Award Winners L-R; Otto Mitter, Courtney Buhler, Cassie Mayer, Levi Shephard, Cassandra Britton, Julia Mann, Emily Lee, Liz Bussey

LASH PRODUCT AWARDS

Professional Integrity - Vivian Ko, Lash Beautique Pro This award will go to a lash product distribution company that is dedicated to selling only quality products that have been proven safe for the industry. A company that cares greatly for the health and well-being of their customers clients.

A distributor that consistently values integrity over profit for the greater good of the industry.

Customer Service - Fendi Oung, The Lash Shop This award will go to a product distribution company with exceptional customer service. A company that goes out of their way to ensure their customers are satisfied and feel special.

Innovative Product - Ellie Malmin, Lashologist Choice Barrier Cream All Photos

by Liight Photography.

This award will recognize a break-through product that is valuable to the lash industry.

LASH MANUFACTURER AWARDS

Customer Service - Kyung Hwa Kim, Beautyworks/Beautier This award will go to the product company with exceptional customer service. This company goes out of their way to ensure their customers are satisfied and feel special.

Congratulations to all the winners!

After the awards ceremony wrapped up, tables were cleared away for an impromptu after party with the DJ playing old school hip hop tracks. With Drinks flowing, cameras still flashing – it was a good night but alas all good things must come to an end.

Given the vibe, energy and passion which everyone helped contribute too, we can be sure that next year’s event will be even better!

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Business

Business - 38

REGRETS

Do you have any?

I don’t. I’m not sure if that comes down to me being very brave or very stupid, but I try every day to do things even when they scare me.

Have a look at the photo below. This is me (top right) and Lisa Gillanders from Lashworx (top left) on top of the Skytower in Auckland – the tallest man-made structure in the Southern Hemisphere. Heights terrify me and here I am 192 metres above the ground, with nothing to hold onto but my shrivelling dignity (I screamed – A LOT!). I did this skywalk despite my fear because I knew I would wish I had the courage to do it later on. I then base jumped to the bottom!

by Kelly Storer Director, Enchanted SPA

NO REGRETS. I believe that everything in life is a learning curve – mistakes might be made along the way, we might even fail – but we also learn lessons about ourselves and how to do things better next time. Facing your fears and taking that first step (or having another try) WILL make you stronger.

On their death beds, people often say their biggest regret is not spending enough time with people they love, working too much or not trying or doing the thing they always dreamt they would. I don’t ever want that to be me!

Getting a good work/ home balance is tough – reeeeeally tough – especially when you are trying to run your own business and are at the beck and call of your clients. You can’t turn business away but you can’t kill yourself making everyone happy either!

We are all unique and want different things from life. Some people running their own business will work until they reach their weekly target and then take the rest of the week off. Others will be pushed by drive and ambition and set out to take over the world, bring up kids, and have a happy home and a thriving business – all at the same time!

We all have something we would love to do someday. We kid ourselves by saying when we get *there* we will: not work so hard – have time for yoga – go on a holiday – start our own business – (Insert your *there*).

So where the hell is *THERE* and why can’t it be *HERE*!!! The someday you’re waiting for to make your move, learn something new (or do a base jump) CAN be today.

The best advice I can ever give is to write yourself a letter. No half-hearted I can’t think of …! Tell yourself what you are happy with in your life and what you are not happy with. What do you want to do in the next 6 months? It could be simply to have a date with your partner, join the gym and actually go, start your own business. Retrain, do a new course, quit your job or move to Timbuktu! Tell yourself why you want and need these things to happen.

Don’t hold back, get it all in there and then pop it in an envelope, stick it somewhere safe to open in 6 months and let your future self have a little read.

Will you have done any of the things you listed? Chances are you won’t because life gets in the way. We get busy. We put everyone else before ourselves.

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Brogan Lee lives in Sydney Australia and is currently studying Enchanted SPA’S online Business in a Box course. Brogan didn’t want any regrets and actively started to change her life, at her own pace, in her own home with her two young children by her side. If you would like any information on this course and see how it can change your perspective please email reception@enchantedspa. com.au I found Enchanted Spa when I was home on maternity leave looking to start some more training, seeing all these amazing lash artists and what they can do made me realise what a big world it is with lashing and I wanted a part of it.

Instead, think about the contents of your letter every day and spend the next 6 months putting EVERYTHING you have into doing what you said you needed. Otherwise, you could reopen that same letter year after year and nothing will have changed. You will still be upset by the same things, dreaming of the same things and holding yourself back from feeling fulfilled.

Nothing will have changed and that my friend is what your regrets will be! So do it. Make *there* HERE. Make your someday, TODAY and take that base jump!

Start living for you, choose to be happy, smile and remember always – don’t be so busy making a living that you forget to live

Kelly xx

If you would like a FREE 45 minute chat with Kelly about what is holding you back in your life/business please email Kelly@enchantedspa.com.au

Living in a small coastal town doesn't leave a lot of options for training academies or courses run close to me, so it doesn't make it an easy option to leave my two small girls to go away and study, I’d contacted a few places but all required me to leave for an amount of time and at least 4 hours of travel away.

My name is Brogan I’m 27 years old, I’m a mum of two beautiful girls aged 3 and 10 months, and I’m from a small town on the far south coast of NSW Australia.

I’d known from a young age that I wanted to be in the beauty industry and my head was set on being a makeup artist and hair dresser.

I had a few rough bumps along the way, which included my mother leaving and left my sisters and myself to raise my then 11 year old brother. I didn't let this stop me from doing what I dreamed.

If anything it made me want to focus harder and achieve my dreams.

I’m now a fully qualified hair dresser, make-up artist, nail technician, and working on furthering with my lash career.

Once I contacted Kelly and we had a chat about my goals and where I’d like to get in my career, like one day having my own salon, and showing my girls that hitting your goals isn't impossible, We decided on the Beauty in a box Course. Kelly and her team have designed the perfect course for not only mums who work that can’t take time away, but for anyone who wants to not only be a lash artist but how to set up and run a successful business.

I’ve only just started my course but already I’ve learnt more than I ever had in my previous lash training.

I can’t wait to continue my training and see what else is in store for me. Kelly and her team are amazing, I wouldn't look anywhere for world class training.

@enchantedspa.au

Business - 40

Find your tribe.

Explore. Grow.

by AnneMarie Lorenzini Lash Artist & Educator

Most of us try to surround ourselves with those that support and love us. We aren’t looking for those who drag us down or make us feel small. Naturally, we are trying our best to navigate through life by building our confidence. This can be difficult within our careers as connecting to our competition may seem threatening. This comes from a lack of confidence based on uncertainty, fear, and distrust.

How do I support someone who makes money doing exactly what I do? What if I lose sales? Why do I want to be reminded of someone else’s greater successes?

There are many paths within this lash industry and it is okay to have your own journey while supporting someone else’s. Some lash stylists travel the world educating others on the newest and greatest techniques, while others are creating beautiful lashes for the biggest moments in their clients’ lives.

Some lash stylists create innovative products, while others work behind the scenes of large companies.

All lash stylist career paths are rewarding; however, social media can make us feel otherwise. It’s easy to compare ourselves to others and feel as if our successes don’t measure up. Instead of feeling down, take the time to connect, you’ll find there is so much love and support going around – yes, even from that page with 100k followers! Denis Waitley says it best,

“It’s not what you are that holds you back, it’s what you think you are not.”

Start by finding your confidence.

“Confidence isn’t walking into a room with your nose in the air, and thinking you are better than everyone else, it’s walking into a room and not having to compare yourself with anyone in the first place.” - Unknown Embrace the fact that there is always more to learn; be confident in your own abilities and career path. Stand tall and create a wonderful network of like-minded individuals who inspire, motivate, and push you to achieve bigger, greater accomplishments. Take comfort in knowing that you have individuality.

Your career and personal goals are likely different than the lash stylist down the street. You are in control of how you nurture your success.

You’ll find that complimenting and supporting other lash artists has a great return. Your kind words and support only build your confidence and motivate you to be a better lash artist, professional, and friend.

So, next time you see a beautiful photo, share some love. Stop by pages that inspire you and let them know how you feel. Find your tribe. Explore. Grow.

41 - Business

@annemarielorenzini

@LashInc 2,130 posts 32.4k followers 4,997 following Lash Inc. Instagram is where it’s at these days. Get some #Lashspiration from our handpicked #LashArtist feeds. www.lashinc.com

@angelbeauty.co.uk.

@queen_b_lashinc_academy

@lasheventsuk

@lashfxglobal

@LashIncMedia

@louise_lashinc

@lanaSlatina

@kimberjaynes

@starlashesworld

Business - 42

Events Calendar 2019 Events

February 2019

Superyacht Lash Conference map-marker-alt London, UK Calendar-Alt 26th May 2019

Lash Masters Conference

GLOBE lashevents.co.uk/super-yacht

map-marker-alt Romania

facebook-square /lasheventsuk

Calendar-Alt Feb 2019 GLOBE lashmastersconference.com

Ultimate NL online Competition map-marker-alt The Netherlands Calendar-Alt 28th Feb 2019

June 2019

Lash Pro Contest 2019 map-marker-alt Ljubljana, Slovenia Calendar-Alt 1st - 2nd June 2019 GLOBE www.lpc.si

GLOBE lashescosmetics.nl

Hollywood Lash Conference

March 2019

map-marker-alt Hollywood, California

Online Lash Conference - Lash Inc Media

Calendar-Alt 21st - 23rd June 2019 GLOBE Hollywoodlashconference.com

map-marker-alt online

July 2019

Calendar-Alt 4 - 8 March 2019

The Lash Social UK Live Edition (Live Competition)

th

th

GLOBE facebook/lashinc

Click on Events for tickets

Simetria Beauty Congress map-marker-alt Bucharest, Romania Calendar-Alt 15th - 17th Mar 2019 GLOBE simetrialashpro.ro facebook-square /groups/498451290534105

International Eyelash Extension Championship

map-marker-alt UK Calendar-Alt 20th -21st - 2nd July 2019 GLOBE thelashsocialuk.com

September 2019

Lash After Dark map-marker-alt London, UK

The following academies and individual training providers are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.

United Kingdom & Ireland England

Beelashfull Ltd

Bianca Harris-Berry Envelope-Open 191 Lewisham Way, London, SE4 1UY Envelope beelashfull@beelashfull.co.uk GLOBE www.beelashfull.com

Blink Lashy

Tasha Young

Envelope-Open Blink Lashy, 31 Rodney Street, Liverpool, L1 9EH Envelope training@blinklashy.co.uk GLOBE www.blinklashy.co.uk

Classic Charm Professional Beauty Academy Silva Petraitiene

Envelope-Open March, Cambridgeshire, UK Envelope classiccharmuk@gmail.com GLOBE www.classiccharm.co.uk

Cotswold Lashes By Tiffany

Tiffany Parmar

GLOBE esteticaemicro.com

November 2019

Envelope-Open 7 Coney Hill Road, Gloucester, Gloucestershire, GL4 4QL Envelope hello@cotswoldlashes.com phone-square +44 7711110486 GLOBE www.cotswoldlashes.com instagram @ cotswoldlashesbytiffany

April 2019

The Lash Social UK conference

East Anglian Beauty Training

map-marker-alt UK

Envelope maureen@eabt.co.uk GLOBE www.eabt.co.uk

map-marker-alt Belo Horizonte, Brazil Calendar-Alt 18th Mar 2019

The Lash Social UK conference & online competition map-marker-alt UK Calendar-Alt 28th APril 2019 GLOBE thelashsocialuk.com

Calendar-Alt 26th Sept 2019 GLOBE lashevents.co.uk/lash-after-dark facebook-square /lasheventsuk

Calendar-Alt 17th November 2019 GLOBE lashevents.co.uk/lash-after-dark facebook-square /lasheventsuk

2020 Events

May 2019

February 2020

Passion Lashes - Cancun Conference

Lash World Cup map-marker-alt Amsterdam

map-marker-alt Cancun, Mexico

Calendar-Alt 15th - 16th Feb 2020

Calendar-Alt 5th - 9th May 2019

GLOBE thelashsocialuk.com

43 - Business

Evi Valentine's Eyelashes

Evita Urvake

Envelope-Open 10 Merrion Street, Leeds, LS1 6PQ Envelope evivalentineyelashes@gmail.com phone-square +44 7533979840 GLOBE www.evivalentine.co.uk

Gina G Beauty Ltd Envelope gina.beautytherapist@gmail.com

Lash Inc Accredited Directory Glam Lashes By Marta

Love My Lashes

Glam Lashes by Anna

Marta Wiatr

Sue Winter

Anna Skowronska

Envelope-Open 49 Lowestoft Road, Gorleston, Norfolk, NR31 6SH Envelope traingingenquirygl@gmail.com GLOBE www.glam-lashesuk.com instagram @ glamlashes_bymarta

Envelope-Open 7 Bremen Grove, Shenley Brook End, Milton Keynes, MK5 7FJ Envelope mklashes@gmail.com

Envelope-Open 21 Fan Aoibhinn, Clonmel, co. Tipperary Envelope glamlashesbyanna@gmail.com

Master Lash

Glamour Look Beauty, Clinic & Academy

Golden Lash By Katherine Vitoria

Katherine Vitoria

Envelope-Open 708 Wimborne Road, BH9 2EG Envelope info@katherinevitoria.com phone-square +44 7415534843 GLOBE www.katherinevitoria.com instagram @katherinevitoriamakeup

Hello Gorgeous (Kent) Envelope eyelashacademy@gmail.com GLOBE www.eyelashacademy.co.uk

Immaculate Beauty Academy

Inga Misiute

Envelope-Open Henderson Drive, Dartford, Kent, DA1 5LF Envelope immaculatebeautyacademy@gmail. com GLOBE www.immaculatelashes.com

Increase of Beauty

Karolina Finkowska-Krzak Envelope-Open 13 St James Road, Flat 3, Exteter, Devon, EX4 6PY Envelope finkowskakarolina@gmail.com facebook-square /KarolinaFinkowskaKrzak instagram @increase_of_beauty

Ellie Frances Strafford Envelope-Open 67 Chesterfield Road S80RN Sheffield Envelope masterlash@gmail.com instagram @elliemasterlash

ML Beauty & Education

Joanna Kolbusz

Envelope-Open Unit 10 Belgrad Square West, Dublin, Ireland Envelope joannakolbusz8@gmail.com

Lash Studio by Magda Frost

Maja Kiprovska

Magda Frost

Envelope-Open 7 Meakin House, 100 George Road, N7 8JB, London GLOBE www.mlbeautyeducation.com

Envelope-Open The Feelgood Centre, Exchange

House, Main Street, Ballincollig, Cork, Ireland Envelope magdafrost.beauty@gmail.com

Vanity Lash

Hannah Gardner

Million Lashes Academy

Envelope-Open Upper 28 Market Place, Bingham, Nottingham NG13 BAN Envelope info@vanitylash.co.uk GLOBE www.vanitylash.co.uk facebook-square /VanityLashUK instagram @officialvanitylash

Beata Makowka

Venus Beauty

Donata Jucyte

o cm e c a b ok f. //p :th t

Envelope-Open 6B Harts Corner, Finglas Road, Dublin, Ireland Envelope beetycrx@gmail.com facebook-square MillionLashesDublin

am o cagrn ts.i///p :th t

Patrycja Plaszczymaka Envelope-Open 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR Envelope patrycja596@googlemail.com GLOBE www.venusbeauty-lashes.com

VIVI Beauty Lounge Vaida Cepliauskaite

Ritzy Eyes

Envelope-Open Unit 45, Coolmine Industrial Estate,

Blanchardstown, Dublin 15, Ireland Envelope donata@ritzyeyes.com phone-square +353 831 040 220

Thammy Lashes

Thammy Gough

Envelope-Open 3 Elmfield Rise, Clarehall, Dublin 13, Ireland Envelope thammylash@hotmail.com phone-square +35858169953 GLOBE www.thammylash.com

Envelope-Open 25 Hillview Road, Canterbury, Kent, CT2 8EY GLOBE www.eyelashextensiontraining.co.uk

Envelope-Open Thanet Tower, 6 Caxton Street North, London, E16 1XE Envelope vivibeautylounge@outlook.com phone-square +44 7557 272 202 facebook-square vlashesbrows

Lash By Francesca

VZ Hair and Glamour Ltd

Monika Wojtysiak

Envelope rachel@lashbyfrancesca.co.uk GLOBE www.lashbyfrancesca.co.uk

Envelope-Open 26 Rutland Road, Maidenhead,

Berkshire, SL6 4HY phone-square +44 7554 925 551

Envelope-Open 16/1 8 William Street, Galway, Ireland Envelope devilashireland@gmail.com

Institute of Eyelash Excellence

Lashworld

Silviya Mikova

Samantha Smith

Envelope-Open 122 London Road, Bognor Regis, West Sussex phone-square +44 7886 836 448 GLOBE www.lashworld.co.uk

Envelope-Open 98-100 Lower Galleries, Eastgate Shopping Cntr. Basildon, SS14 1AG Envelope samanthalou.ellis@yahoo.co.uk facebook-square SamanthaSmithLashArtist

Love Beauty Training

Ireland

Envelope-Open 995 Wycombe Lane, Wooburn Green, Buckinghamshire Envelope info@lovebeautytraining.com GLOBE www.lovebeautytraining.com

DeviLash Lash Extensions

Scotland

Flirties Envelope-Open Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU phone-square +44 845 022 2233 GLOBE www.flirties.co.uk

Glamour Lashes Ireland Envelope glamourlashesbyjana@gmail.com phone-square +353 872 974 781 GLOBE www.glamourlashes.ie

Business - 44

Wales

House of Hansen Training Academy Stacey Hansen

Envelope houseofhansen@hotmail.com phone-square 01443 858144

I AM Lash

Arune Mooney Envelope-Open 2 Cambrian Coast, Ynyskas, Borth,

SY24 4JU Envelope arune@iamlashpro.com phone-square +44 7706942723 GLOBE www.iamlashpro.com instagram @arune_mooney

Onutė Juršienė Envelope-Open MB Karališkas Grožis, Kęstučio g. 41a,

Vilnius, LT-08143 Envelope aniuta4ka@gmail.com GLOBE www.alashes.lt

Lithuania

Aida Rusiene Envelope-Open Klaipėda, Taikos pr. 51-10, LT 9115 Envelope araida37@gmail.com

Baltic Beauty School Envelope-Open Kaunas, Vilniaus g.17 / Mapu str. 1 Envelope info@bbschool.lt phone-square +370 6 015 5573 GLOBE www.bbschool.lt

Envelope-Open Tiltu g. 12, Klaipeda Envelope info@silart.eu phone-square +37067648070 GLOBE www.silart.eu/

Norway

Deluxe Beauty

Envelope sguogaite@gmail.com GLOBE www.deluxebeauty.no

Poland

Star Lash Academy

Agnieszka Kwiatkowska Envelope-Open Jancarza 89, 31–618 Kraków, Poland Envelope starlashacademy@gmail.com GLOBE www.starlashacademy.pl

Romania

Happy Lashes & Beauty

Andreea Lutis

Envelope-Open 9-332, Vilnius, Lithuania Envelope zavingaszvilgsnis@gmail.com GLOBE www.charminglook.lt

Envelope-Open str . Anastasie Panu, nr 1, bl a1,

Bucharest, România Envelope happylashes.studio@gmail.com phone-square +40720480660 GLOBE www.happylashes.ro

Deluxe Lashes International

Aleksandra Maniuse

Envelope info@deluxelashes.lt phone-square +370 6 092 2922 GLOBE www.deluxelashes.lt

Expert Lashes Academy

Ugne Sabaliauskytė

Envelope-Open Šv.Gertrūdos 51 Envelope isabaliauskyteugne@yahoo.com phone-square +37064534648

Spain

Lana Slatina

Lana Slatina

Envelope-Open C/ Boldano 44, local 30, Madrid,

28027 Envelope sveta1slatina@gmail.com phone-square +34685565071 GLOBE www.confinter.com

MB Beauty School

Sweden

Envelope-Open Kaunas, Lithuania Envelope mbbeautyschool@gmail.com phone-square +370 6 475 2037 GLOBE www.mbbeautyschool.com

Simona Raudoniene

Laura Kaminskiene

45 - Business

Enchanted S.P.A.

Silva Siauciunaite

Charming Look

A. Jaksto

Australia

Envelope-Open PO Box 1483, Joondalup DC, WA 6919 phone-square +61 450 424 739 UAB Silart GLOBE www.enchantedspa.com.au

Sandra Kliokmaniene Europe

Australia & New Zealand

Sunshine Beauty Academy

Envelope-Open Bergavägen 12M , 184 30 Åkersberga.

Sweden Envelope info@sunshinebeauty@gmail.com phone-square +406 70 056 0263 GLOBE www.sunshinebeauty.se/

iBEAUTIQ

Eva Adde

Envelope-Open 28 Coleford Road, Wellard, WA 6170 Envelope flawless@ibeautiq.com.au phone-square +61 478 147 773 GLOBE www.ibeautiq.com.aq facebook-square /ibeautiqlashesbrows instagram @ibeautiqlashesbrows

Komao

Kerrie Ann Ditz

Sugarlash Academy of Lash Artistry

Melena Langford

Envelope info@sweetsugarlashes.com GLOBE www.sugarlashpro.com

New Zealand

Lashworx Training Academy

Lisa Gillanders

Envelope-Open 50 Park Road, Greenmeadows, Napier, 4112, New Zealand Envelope lashworx@gmail.com GLOBE www.lashworx.com

VC Lash Ltd Envelope-Open Canberra, ACT Envelope info@vclash.co.nz phone-square +64 275 541 237 GLOBE www.vclash.co.nz

North America Canada

Boutique Lash Company Envelope-Open 2115 39 Street NW, Edmonton,

Alberta, T6L 4G1 Envelope admin@boutiquelash.com phone-square +1 (780) 266-3875

Flair Lashes

Marta Ientilucci Envelope-Open phone-square Envelope GLOBE

19 Skeleton Street, Orangeville 416-880-8237 flairlashes@gmail.com flairlashes.com

Flutter Lash Artistry and Training Cheralee Placsko

Envelope okotokslashes@gmail.com GLOBE flutterlashes.ca

JS Lash Studio

Johneilla Stephens

Designer Lashes & Beauty

The Beauty Pro Loft

Julie E. Garcia

Jessica Mogauro

Envelope-Open 6895 E. Camelback Rd. Ste. 114,

Scottsdale, AZ 85251 phone-square 480-227-0978 GLOBE www.designerlashes.com

Envelope-Open 130 Centre St. Howe Barn #103,

Danvers, MA 01923 Envelope beautyproloft@gmail.com phone-square +1 (781) 813-8131 GLOBE beautyproloft.com

LA Lash Academy

Lucy Argent

Envelope-Open 76 Villa Royale Avenue Envelope jjsxo@hotmail.com phone-square 647-928-1998 GLOBE www.js-lash.com

Envelope-Open 137 Bay Street #8, Santa Monica,

CA 90405 phone-square +1 (424) 200-8278

Singapore

Lash Line Academy & Supplies Inc

Annie Annabelle Soo

Jessi Love

LASH103 Lash Studio

Kelley Jenkins

Envelope info@lash-line.com GLOBE www.lash-line.com

Envelope-Open Delta Lash Academy 103 Howard

Street, Greenwood, MS, USA Envelope lashes103@gmail.com

Envelope-Open 245 Jalan Besar, Level 3,

Singapore, 208918 Envelope lashinstitutesg@gmail.com phone-square +65-8339-5652 GLOBE www.lashinstitutesg.com

Lashes by Amanda

Amanda Fung

PINKLAB Inc

Envelope-Open 7203 Delwood Road NW, Edmonton, Alberta Envelope amanda@lashesxamanda.com phone-square +1 (778) 858-4567 GLOBE www.lashesxamanda.com

phone-square 877-623-0037 GLOBE www.lashlabacademy.com

Amy Young

Lashes by Claire

phone-square +1 (513)280-6550 GLOBE www.nomascara.com

Claire Ryle Envelope-Open

Envelope phone-square

6 Aldridge cres, Sherwood Park, Alberta Lashedbyclaire@gmail.com +1 (780) 953-9660

Mesmerizing Minks

Sadie Maloney

Envelope-Open 22 Organ Crescent, Hamilton, Ontario Envelope mesmerizing.minks@gmail.com phone-square +1 (905) 536-3613

Sugarlash Academy of Lash Artistry Courtney Buhler

Envelope info@sweetsugarlashes.com phone-square +1 (587) 982-5274 GLOBE www.sugarlashpro.com

United States

Benita Lash Studio Envelope-Open 18321 W. Lake Houston Pkwy, Suite 305,

Humble, TX 77346 Envelope benitaramos@outlook.com

Chic Lash Bar

Maribel Schultz Envelope-Open 39872 Los Alamos Rd.

#A8Â Murrieta Ca 92562 Envelope ChicLashBar@gmail.com phone-square 619-598-4385

Love Those Lashes LLC

MaiLash Academy

Mai Lee

Envelope-Open 1526 N Scottsdale Rd. Tempe, AZ 85281 Envelope mailashceo@gmail.com phone-square +1 (480) 404-0092

Make Me Mink Lashes

Miiaye Brown

Envelope-Open 115 Stratmore Place, Stockbridge,

Georgia 30281 phone-square 404-287-6822 GLOBE www.makememinklashes.com facebook-square /MakeMeMinkLashes instagram @makememinklashes

San Diego Eyelash Extensions Envelope-Open

Envelope phone-square GLOBE

12935 Pomerado Road, Suite C, Poway, CA 92064 info@sandiegoeyelashextensions.com +1 (619) 438-5770 www.sandiegoeyelashextensions.com

Take Care Beauty Tanya Jones phone-square +1 (415) 420-1939 GLOBE takecarebeautymagic.com

Asia

Lash Institute Singapore

Africa South Africa

Luscious Lashes International

Lesley-Ann Altree

Envelope-Open 6 Hutchinson Ave, Table View, 7441 Envelope lushlashes@iafrica.com phone-square +27 21 557 5279 GLOBE www.eyelashextensions.co.za

Vogue Lashes by Adelle Sutton Adelle Sutton

Envelope-Open 9 Harvey Street, Summerstrand, Port,

Elizabeth, 6001 Envelope info@voguelashes.co.za phone-square +27 41 583 2530 GLOBE www.voguelashes.co.za

Kylie Chandler Envelope-Open Hyde Park Corner Shopping Centre,

South Wing Offices, Suite 301,

Hyde Park, Sandton, JHB, 219 Envelope orders@fluttereyelash.co.za GLOBE www.fluttereyelash.co.za

Worldwide & Online

Deluxe Lashes International

Aleksandra Maniuse phone-square +370 6092 2922

Lash Master Academy Envelope masteracademyonline@gmail.com GLOBE www.lashmasteracademy.com

Lessons in Lashes Envelope lashtutorials@hotmail.com GLOBE www.lessonsinlashes.com

Business - 46

Training

Directory UK

Artistic Fur

Ksenia Karnejenko Envelope-Open Glasgow, UK Envelope info@artisticfur.com phone-square +44 7411427010 GLOBE artisticfur.com instagram @ksenia_karnejenko

AV Passion Beauty Agata Vinckevic Envelope-Open Hampton, London Envelope avpassionbeauty@gmail.com phone-square +44 7772333995 instagram @agata_lashartist

Best Lashes&Brows (Best L&B Ltd) Renata Fodor-Csuti Envelope info@bestlashesandbrows.com phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows

East Anglian Beauty Training

iLashtique

Shiny Lashes

Cindy Nicholls Envelope-Open Room 21, West Cornwall Enterprise

Katarzyna Kotlarz Envelope-Open Birmingham, UK Envelope infoshinylashes@gmail.com phone-square +44 7843906484 GLOBE shinylashes.co.uk instagram @shinylashesbirmingham

Centre, Cardrew Ind. Est, Redruth, TR15 1SS Envelope cindy@helloultimate.com phone-square +44 7875 436 054 GLOBE ilashtique.com facebook-square /ilashtique instagram @ilashtique

Miranda Tarpey Envelope-Open Suite 2E, Britannia House, Leagrave

Lash & Brow Secrets

Darja Striletskaja Envelope-Open Hornsey, London Envelope info@lashandbrowsecrets.com phone-square +44 7926 198 718 GLOBE lashandbrowsecrets.com instagram @lashandbrowsectrets

Envelope info@uklashinstitute.com phone-square +44 1582 344 324 GLOBE uklashinstitute.com instagram uklashinstitute

Lash Lady Scunthorpe Joanna Staniul Envelope-Open Scunthorpe, UK Envelope info.lashladyuk@yahoo.com phone-square +44 7881 202 465 GLOBE lashladyuk.com instagram @lashladyuk

LASHacademy Envelope rachel@lashbyfrancesca.co.uk GLOBE lashbyfrancesca.co.uk

Maureen Blackman Envelope-Open Norwich, Norfolk, NR6 Envelope info@eabt.co.uk phone-square +44 7717 257 756 GLOBE eabt.co.uk facebook-square /eastanglianbeautytraining

London Lash

Glam Lashes

London Lash Manchester

Marta Wiatr Envelope-Open Norfolk, UK Envelope trainingenquirygl@gmail.com GLOBE glam-lashesuk.com instagram @glamlashes_bymarta

Ludmila Lazdovska Envelope-Open Manchester Envelope manchester@london-lash.com phone-square +44 7874 909 728 instagram @london_lash_manchester

I.Nova Studio

Samantha Rose

Inese Stepanova Envelope-Open Exmouth, UK Envelope i.nova@outlook.com phone-square +44 7580 120 587 instagram @i.nova.studio

Samantha Houghton Envelope-Open Blackburn, UK Envelope samcollinge@me.com phone-square +44 7701086502 GLOBE samantha-rose.co.uk instagram @samantharose_salon

47 - Business

UK Lash Institute

Envelope-Open London Envelope info@londonlashpro.com phone-square +44 7495456276 GLOBE londonlash.com instagram @london_lash_pro

Road, Luton Bedfordshire, LU3 1RJ

Wink Lash Bar Marie Darbyshire Envelope-Open Bolton, UK Envelope marieodarbyshire@gmail.com phone-square +44 7971566985 GLOBE winklashbarwilmslow.versum.com instagram @winklashbars

Frankie Widdows Envelope eyelash.extension.kent@gmail.com phone-square +44 7714 638405 GLOBE eyelashextensiontraining.co.uk

Michelle Ryan Envelope michelle@flirties.co.uk phone-square +44 7825 924 920 GLOBE flirties.co.uk

Sarah Humphreyson Envelope-Open 15 Drake Mill Business Park, Plymouth

PL6 7PS

Envelope sarah_humphreyson@hotmail.co.uk phone-square +44 1752 771 112 GLOBE eyelashqueenplymouth.co.uk facebook-square /eyelashqueenplymouth instagram @eyelashqueenplymouth Ireland

Annya Studio Anna Slufirski Envelope-Open Tallagh, Dublin 24, Ireland Envelope info@annyastudio.com facebook-square /annyasstudio instagram @annyastudio

Ms Diva

SkinCare Fundamentals

Lash Xtend

Envelope aoife@msdiva.ie phone-square 0870 991 991 GLOBE msdiva.ie/

Stephanie Frey Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope info@skincarefun.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com/ facebook-square /skincarefundamentals instagram @skincarefun

Amy Williams Envelope-Open 16/344 Bilsen Road, Geebung Qld 4034 Envelope hello@lashxtendbeauty.com.au phone-square +61449602750 GLOBE lashxtendbeauty.com.au facebook-square /lahxtendbeauty instagram @lashextend

Ritzy Eyes Donata Jucyte Envelope-Open Unit 45, Coolmine Industrial Estate,

Blanchardstown, Dublin 15, Ireland

Lashworx

Envelope donata@ritzyeyes.com phone-square 0831 040 220

Canada

USA

Melissa Vitale Envelope training@bambolalashbeauty.com phone-square +1 (647) 404 5450 GLOBE bambolalashbeauty.com

Estilo Lash

Asena Artistry

Kim Helgesen-Fuentes Envelope-Open Mackenzie, BC Envelope kimhelgesenfuentes@estilolash.com phone-square +1 (250) 615-1232 GLOBE estilolash.com facebook-square /estilolashmobileeyelashextensions

Mia Quach Envelope mai@asenaartistry.com phone-square +61416566556 GLOBE asenaartistry.com facebook-square /asenaartistry instagram @asenaartistry

Bambola Lash Beauty Beverly Hills Lashes Envelope info@beverlyhillslashes.com phone-square +1 (310) 500-0551 GLOBE beverlyhillslashes.com facebook-square /beverlyhillslashes instagram @beverlyhillslashes TWITTER-SQUARE @bevhillslashes PINTEREST /bevhillslashes

MaiLash & Brows Mai Le Envelope-Open Scottsdale, AZ Envelope mailashinfo@gmail.com phone-square +1 (480) 404-0092 GLOBE mailash.com

PINKLAB INC. phone-square 877-623-0037 GLOBE pinklabcosmetics.com

San Diego Eyelash Extensions Olga Villarreal Envelope-Open 12935 Pomerado Road, Poway,

CA 92064 Envelope sdeyelash@gmail.com phone-square +1 (619) 438-5770 GLOBE sandiegoeyelashextensions.com facebook-square /sdeyelash instagram @sdeyelash TWITTER-SQUARE @sdeyelash PINTEREST /sdeyelash

Sinful Lashes Envelope sinfullashes@gmail.com phone-square +1 (818) 970–7151 GLOBE sinfullashes.com

Lisa Gillianders Envelope-Open 50 Park Road, Greenmeadows, Napier 4112, New Zealand

Envelope lashworx@gmail.com phone-square +64275456106 GLOBE lashworx@gmail.com

Lash Out Beauty

NHMLASH Studio

Amanda Masi Envelope-Open 98 Fermar Dr Vaughan, Ontario Envelope lashoutlashess@gmail.com phone-square (416) 910 1044

Nadia Southon Envelope-Open Shop 2b/8 Carrara Street, Mount Gravatt

Luxe Lash Academy Envelope-Open Vancouver, British Columbia Envelope leslie@luxelashstudio.ca phone-square +1 (778) 808–5572 GLOBE luxelashstudio.ca facebook-square /luxeacademy

Premium Products and Quality Training Envelope info@hotlashes.ca phone-square +1 (403) 999–4455

Kim Helgesen-Fuentes Envelope-Open 23 Heather cres , Mackenzie BC Envelope kimhelgesenfuentes@estilolash.com phone-square 1 (250)615-1232 Australia

Enchanted S.P.A Envelope-Open 1/7 Wise Sreet, Joondalup, Western

Australia, 6027 Envelope reception@enchantedspa.com.au phone-square +61 1300 113 996 GLOBE enchantedspa.com.au

East 4122

Envelope nhmlash@gmail.com phone-square +61452433374 GLOBE nhmlash.com.au facebook-square /nhmlash

instagram @nhmlash

Lashes on Point Nina Andrews Envelope-Open Shop 4, 80 Hazel Glen Drive, Doreen,

VIC 3754

Envelope lashesonpoint_australia@hotmail.com phone-square +61439369908 GLOBE lashesonpoint.com.au facebook-square /lashesonpointsalon instagram @lashesonpointsalon Amsterdam

BeautyLounge Sthlm Elisabeth Bexter Envelope-Open Sweden, Amsterdam Envelope info@beautylounge.se phone-square +46 8 650 1551 GLOBE bybexter.se instagram @bybexter

Business - 48

Belgium

Netherlands

Beauty Queens

Studio Wimperextensions

Daisy Krikemans Envelope-Open Beerse Envelope info@beautyqueens.be phone-square +32 497899424 GLOBE beautyqueens.be instagram @daisy_krikemans

Naomi Rellum Envelope-Open Boven-Hardinxveld, Envelope info@wimperextensions- benodigdheden.nl phone-square +31634812610 GLOBE wimperextensions-benodigdheden.nl instagram @wimperextensionbenodigdheden

Denmark

MYLASHCOMPANY Envelope-Open Beringsvej 7, 7500 Holstebro Envelope info@mylashcompany.com phone-square +45 5070 2543 GLOBE mylashcompany.com Finland

Salon Styleteam Oy / Ripsitukku / LashStock Anna Kallio Envelope-Open Hämeentie 14 LH 324240 Salo Envelope lashstock@gmail.com / ripsitukku@gmail.com phone-square +35 840 084 3454 GLOBE ripsitukku.fi instagram @styleteamoy

Norway

Lash Look Ina Helland Envelope-Open Oslo, Norway Envelope academy@lashlook.no phone-square +4795460318 GLOBE lashlook.no instagram @inahelland_lashlook Romania

Simetria Lash Pro Simona Riciu Envelope-Open Bucuresti, Romania Envelope contact@simetrialashpro.ro phone-square 00400 765684712 GLOBE simetrialashpro.ro instagram @simetria_lashpro

Greece

Beautifeye By Jules- Lash Boutique (glyfada- attikaGreece)

Slovenia

Bella by Nives

Julia Chatzopoulou Envelope-Open Glyfáda Envelope juliachatzopoulou@gmail.com phone-square 0030 694472 5646 instagram @beautifeye_by_jules

Nives Spehar Envelope-Open Ljubliana Envelope nives@bellabynives.com phone-square +38631777692 GLOBE bellabynives.com instagram @bella_by_nives

Italy

Nigeria

Milano Royal Lashes

The Beauty Atelier

Anna Orlova Envelope-Open Milan, Itlay Envelope annaorlovaitaly@mail.ru phone-square +39 347 044 8332 GLOBE annaorlova.it instagram @anna.orlova.royal.lashes

Onyekachi Iroha Envelope-Open Lagos, Nigeria Envelope onyekachiiroha@thebeautyatelier.ng phone-square +2348 1799 49118 GLOBE thebeautyatelier.ng instagram @the_beauty_atelier

Supplier

Directory United Kingdom

Best Lashes&Brows®

Renata Fodor-Csuti Envelope info@bestlashesandbrows.com phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows

Golden Eyelashes Ltd. Envelope goldeneyelashesinfo@gmail.com phone-square +44 7522 168 750 GLOBE golden–eyelashes.com

Lash Heaven GLOBE lashheaven.uk

Lash Perfect Envelope info@lashperfect.co.uk phone-square +44 208 500 9028 GLOBE lashperfect.co.uk

LASHacademy Training & Products Envelope rachel@lashbyfrancesca.co.uk GLOBE lashbyfrancesca.co.uk

LashBase Ltd Envelope-Open Unit 1 Stratfield Park, Elettra Avenue, Waterlooville, Hampshire, PO7 Envelope sales@lashbase.co.uk phone-square +44 239 225 1425 GLOBE lashbase.co.uk facebook-square /lashbase instagram @lashbase_ltd TWITTER-SQUARE @lashbase

My Beautiful Eyes Envelope sales@beautyinnovator.co.uk GLOBE mybeautifuleyes.eu

Nouveau Lash Nouveau Beauty Group phone-square +44 844 801 6820 GLOBE nouveaubeautygroup.com

VZ Hair and Glamour Ltd Envelope info@vzhairandglamour.com phone-square +44 7554 925 551 GLOBE vzhairandglamour.com

49 - Business

Ireland

Elite Lash Academy Envelope-Open Mall Road, Monaghan Envelope santa.jodka@gmail.com phone-square +353 868 593 699 GLOBE elitelash.co.uk

Glamour Lashes Ireland Envelope lamourlashesbyjana@gmail.com phone-square +353 872 974 781 GLOBE glamourlashes.ie USA & Canada

Angel Eyelashes

Novalash

Ultimate Lash And Brow Inc.

Envelope contact@novalash.com phone-square +1 (866) 430–1261 GLOBE novalash.com

Viengsamay Kettavong Envelope vien@ultimatelashandbrow.com phone-square +1 (619) 800-4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa

PremierLash – designer lashes™ Envelope scott@premierlash.com phone-square +1 (877) 366-5274 GLOBE premierlash.com

RevitaLash® Cosmetics Envelope cservice@revitalash.com GLOBE revitalash.com

Sinful Lashes

Envelope info@angeleyelashes.com GLOBE angeleyelashes.com

Envelope sinfullashes@gmail.com phone-square +1 (818) 970–7151 GLOBE sinfullashes.com

Borboleta

SkinCare Fundamentals

Kimberly Jaynes Envelope-Open 353 Pierpont Ave, Saltlake City, UT 84101 Envelope info@borboletabeauty.com phone-square 801-735-2439 GLOBE borboletabeauty.com facebook-square /borboletabeauty instagram @borboletabeauty

Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope info@skincarefun.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com facebook-square /skincarefundamentals instagram @skincarefun

Boutique Lash Company

Envelope-Open NJ USA Envelope info@skinlashstudio.com phone-square +1 (732) 618–2096 GLOBE skinlashstudio.com

Envelope admin@boutiquelash.com phone-square +1 (780) 266–3875 GLOBE boutiquelashcompany.com

SkynLash Academy

Australia

Enchanted SPA Envelope-Open 1/7 Wise Sreet, Joondalup, Western Australia, 6027 Envelope reception@enchantedspa.com.au phone-square +61 1300 113 996 GLOBE enchantedspa.com.au

Netherlands

Lash eXtend Envelope info@lashextend.nl phone-square 033–4450323 GLOBE lashextend.nl South Africa

Luscious Lashes International Envelope lushlashes@iafrica.com phone-square +27 72 338 7000 GLOBE eyelashextensions.co.za

The Lash Collection

Eye and Lash Health Institute

Sugar Lash Pro

Envelope info@thelashcollection.co.za GLOBE thelashcollection.co.za

Ellie Malmin Envelope eyeandhealth360@gmail.com phone-square 561 358 5999 GLOBE eyeandlashhealthinstitute.com instagram @ellielashes

GLOBE sweetsugarlashes.com facebook-square /sugarlashPRO

Bulgaria

Sweet Lash

EBC Limited

Hot Lashes Envelope hotlashes@live.com phone-square +1 (403) 999–4455 GLOBE hotlashes.ca

Lash Affair by J.Paris Envelope info@lashaffair.com phone-square +1 (800) 608-2420 GLOBE lashaffair.com

Lash FX Jill Heijligers-Peloquin Envelope-Open 2147 E Willis Road Gilbert, Arizona

Envelope-Open 377 Marshall Way N #1, Layton, UT 84041 Envelope info@sweetlash.com GLOBE sweetlash.com

The Lashe, Inc. Envelope-Open 6321 N Avondale Ave., Suite 206, Chicago, IL 60631 Envelope thelashe@thelashe.com phone-square +1 (773) 202-9399 GLOBE thelashe.com facebook-square /thelashe instagram @thelashe TWITTER-SQUARE @thelashe

Envelope-Open 26 Prilep Str, Varna 9000, Bulgaria Envelope mimi@ebcstore.com phone-square +359 5260 4073 GLOBE ebcstore.com Thailand

Ultimate Lash And Brow Inc. Viengsamay Kettavong Envelope vien@ultimatelashandbrow.com phone-square +619 800 4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa

85297 Envelope order@lashfx.com phone-square 1-855-4-LASHFX GLOBE lashfx.com

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THIRD EDITiON

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