Instagram for LASHMAKERS + One month content plan by Valeriia Sudilovskaya-Diachuk
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nstagram presents a unique platform for lash artists to create visually engaging content, promote their services, and to connect with clients. Your page on Instagram is like having one big business card. Therefore, how it looks is very important. If a client sees a very beautiful page with interesting content – they will probably want buy whatever you’re selling. Below is a list of recommendations to consider when creating a new page or to incorporate into your existing page following a content plan. Here’s a little bit about my instagram business account @lash_house_crimea It has 14.8K followers; 80% of our clients
book appointments through our page. Pictures, text, and stories, are all created by me. I choose to personally do these tasks because this is how I feel and understand our visitors and clients. I create posts which all have a similar visual style. I also write about myself, which allows my clients to get to know me more. I have an administrator who is responsible for booking appointments and responding to direct messages (scripts are used). Moreover, we also have an app where clients can book appointments themselves. I discovered that clients are more attracted to your business and products when they see your face. This can easily be done in your stories or when you make posts. People like
to buy from people. In this way you can grow the trust of your audience and clientele. Below are 7 steps to make your Instagram page work for you
1
Select a good profile picture. A good picture could be your business logo, or even a picture of you! It’s common to find eyes or lashes being used as a lashmaker’s profile, but… let’s be different, unique, and special!
2
Complete your profile information Who are you, and what is your work or interests? Even better- give a reason why are you special. Location. How to make a purchase or book an appointment
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