Latino Lubbock Magazine Volume 15, Issue 10, October/octubre 2021 ~ "Unámonos"

Volume 15, Issue 10, October/octubre 2021

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Monthly Magazine

Juntos...

Together

Happy Hispanic Heritage Month

Feliz mes de la Herencia Hispana

Latino Lubbock Magazine is owned/founded by Christy Martinez-Garcia

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Publisher/Owner

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Opinion Pieces

Individuals interested in writing an Opinion piece* may email news@latinolubbock.net. Please include your name, contact number, and subject. *Note: Op-ed pieces are scheduled one to two months ahead, and are at the discretion of the publisher. Latino Lubbock Magazine is published monthly, 12 months per year, and distributed usually the first and second day of each month.

With 100,000 readers per month. Over 300 distributions points in Lubbock, and in out of town delivery in Plainview, Hale Center, Cotton Center, Abernathy, New Deal, Floydada, Idalou, Wolfforth, Morton, Ralls, Crosbyton, Lamesa, Slaton, Littlefield, Brownfield, Shallowater, O'Donnell, Tahoka, Anton, Lorenzo, and Levelland. Now in Midland and Odessa. Bilingual (English 60%/ Spanish 40%). This publication is Hispanic, locally owned and operated.

Copyright 2021 by

Latino Lubbock Magazine, LLC

ALL RIGHTS RESERVED.

Absolutely no part of this periodical may be reproduced without the consent of Latino Lubbock Magazine. This periodical’s name and logo, and the various concepts, titles and headings therein, are trademarks of Latino Lubbock Magazine.

Editor’s Note: The terms “Latino” and “Hispanic” are used interchangeably by the U.S. Census Bureau and by Latino Lubbock throughout this publication to identify persons of Mexican, Puerto Rican, Cuban, Central and South American, Dominican, and Spanish descent; they may be of any race.

Certified

On the Cover

Quote

“Unless US citizens acknowledge and understand their country's imperial past, they will not be able to understand its present or future. Much of the recent and current Hispanic resettlement of parts of the United States is a consequence of empire.... Countercolonization follows colonization, and the waves of migrants always flow back like returning tides.” ~ Felipe Fernández-Armesto, Our America: A Hispanic History of the United States

Meaning that knowledge becomes wisdom.

October/octubre

Amanda Vasquez 10/1 Zachary Thomas Perez Jr 10/1 Justin Ramirez 10/1 Jenoveva Requena 10/1 Larry Pugh 10/1 Erin Rodriguez 10/1 Armida Estrello 10/2 Amy Deanda 10/2 Isaiah Armenta 10/2 Lisa Montez 10/2 Sarah F. Garcia 10/2 Eva Requena 10/2 Teresa Martinez 10/3 Ray Alvarez 10/3 Betty Caddell 10/3 Bobby Gutierrez 10/3 Romana Hernandez 10/3 Teresa Salinas 10/3 Penny Garcia 10/3 Jacob Vasquez 10/3 Teresa Martinez 10/3 Lorenzo Cain Sedeño 10/3 Bobby Gutierrez 10/3 Romana Hernandez 10/3 Robert Placencia Jr. 10/3 Joe Gomez 10/4 Destiny Molina 10/4 Ralph Rosiles 10/5 Jeremy Lorenzo Sedeño 10/5 MaKenzie Rey Sedeño 10/5 George Esquivel 10/6 Desi Molina 10/6 Donna Rose Carrasco 10/6 A. B. Hernandez 10/6 Genaro Carrillo Jr. 10/6 Rosa Jimenez 10/6 Meagan Luna 10/6 Brett Paxton 10/7 Clara Ramos 10/7 Kaitlyn Denise Diaz 10/7 Alcario S. Ortiz 10/7 Jazzlyn Carrizales 10/7 Leticia Coronado 10/7 Jesse Garcia 10/8 Hailee Smith 10/8 Amaris Garcia 10/9 Faith Trevino 10/9 Joanne Jiménez Rodríguez 10/9 Ernestina Armenta 10/9 Christian Vega 10/9 Hailee Smith 10/9 Pedro Licon III 10/9 Jacob Ellis Herrera 10/10 Pete Piña 10/10 Brennon Torrez 10/10 Brenda Wells 10/10 Anita Jaramillo 10/11 Cindy Rangel 10/11 Melissa Rivera 10/11 Anjelica Maria Sedeño 10/11 Amber Ybañez 10/11 Lupe Armenta 10/11 Anita Jaramillo 10/11 Jermiah Salinas 10/12 Max Ramos 10/12 Rita Garza Hiracheta 10/12 Zander J. Rodriguez 10/12 Guadalupe Ramirez 10/12 Eddie Acosta 10/13 Alondra M Licon 10/13 Jennifer "Chismosa" Martinez 10/14 Jadeyn Alexis Sedeño Gutierrez 10/14 JJ Pauda 10/15 Gabriel Chavez 10/15 Rey Castillo 10/16 Eddy Valdez 10/16 Blas Mojica 10/16 Sixto Herrera 10/17

Copyright 2021 by Latino Lubbock Magazine

October/octubre

Steven Hernandez 10/17 Syrna Salinas 10/17 Bertha Gonzales 10/17 Elsie Colon 10/17 Joesia Pardo 10/17 Stella Hilburn 10/17 Adriana Martinez 10/17 Debra Pugh 10/17 Donna Pugh 10/17 Irene Franco 10/18 Nancy Pinkert 10/18 Rick Suarez 10/18 Elisa Morin 10/18 Alexander Liendo 10/18 Evan Bravo 10/18 Reagan Urtado-Martinez 10/18 Mercedes Quant 10/18 Maggie Rivera 10/18 Ramiro Hernandez 10/19 Olivia Hernandez 10/19 Katrina Pardo 10/19 Oscar "Ozzy" Ramirez 10/19 Bianca Martinez 10/19 Alberto N. Ramirez 10/19 Tony Castilleja 10/20 Janie Vasquez 10/20 Joe Rodriguez 10/20 Juan Lopez 10/20 Linda Lopez 10/20 John Hartin 10/20 Monica Garza 10/21 Mando Reyna 10/21 Chris Castillo 10/21 Rosemary De los Santo 10/22 Vanessa Hernandez 10/22 Jim Arbuckle 10/22 Irene Duarte Mejorado 10/22 Danny Marin 10/22 Debbie Rivera 10/22 Rosemary De Los Santos 10/22 Butch Garcia 10/23 Adam Daniel Hernandez 10/23 Freddie Mendoza III 10/23 Ceasrio Garcia 10/23 Charlie Garcia 10/23 Susan Bell 10/23 Irene Trujillo 10/24 Jacob Pauda 10/24 Gabby Saldaña 10/24 Oscar Garza III 10/25 Miquel Cardenas 10/26 Stella Acosta 10/26 Kimberly Iris Diaz 10/26 Sylia Flores 10/26 Ray Lozado 10/26 Jamie Gloria Martinez 10/27 Rudy Rosales 10/27 Jessie Torres 10/27 Ramon Larez 10/27 Nicki Rincon 10/27 Maggie Rivera 10/27 Wayne Pinkert 10/27 Aneda Arriaga 10/27 Ismael Garcia 10/29 Rita Montemayor 10/29 Sylvia Reyes 10/29 Joe Flores 10/29 Harlie Braylyn Perez 10/29 Mary Solano 10/29 Virginia Dominguez 10/29 Sean Rodriguez 10/29 Bobby Garcia 10/30 Josie Alvarado 10/30 Christopher Garcia 10/30 Leslie Angel Flores 10/30 Maria Carmen Torres 10/30 Lupe R. Hernandez 10/31

All Rights reserved.

"Unámonos"

This month's cover features Hispanic Heritage woven through our country. The American flag unites us, un sol Latino unites us. Unfortunately, so it stands - Hispanics/Latinos/Chicanos/Latin-x are yet to be seen as part of the national fabric.

Nevertheless, let us stand together to make our presence known and to work to improve the conditions and opportunities of our community. Hispanic Heritage Month is a time to appreciate and acknowledge the contributions Hispanic-Americans have made to American society and culture.

Celebrate through October 15th, which marks the end of this observance. Happy Hispanic Heritage Month! ¡Feliz mes de la Herencia Hispana!

Contents

Word from the Publisher Political

Opportunity/Business

Health/Salud Día de los Muertos Education/Youth Faith & Religion Memorials

Page 4 Page 7

Page 8-9 Page 10-11 Page 12 & 13 Page 14-15 Page 18

Page 22

Latino Lubbock Magazine's Mission Statement:

"Provide Lubbock news from a Latino perspective for the emerging voice of Lubbock with objectivity, professionalism, cultural competency and understanding, and accuracy; and, give Latinos a publication by, about, and for them that they can take pride in; as well as the community a tool for better understanding and creating dialogue."

Alíviate pronto... Get well soon Our Prayers are with you

Lupe Ramirez Jesse Madrid Manuel Reyna Carmen Aguirre David Cruz Tony Escamilla Daisy Robles

Coach Edward Hernandez Manuel Posadas Dorothy Gomez Tavarez Lauren Rangel Raul Salazar Jazzlyn Gonzales Joe Leos Martin Rivera

Eloisa Abeyta Beto Castaneda Janie Castañeda Guadalupe Reyna Malachi Rodriguez Janie Rodriguez Josh Ramirez Pinkie Mungia

Get vaccinated! ¡Vacunarse! ¡Celebrate, celebra!

Hispanic Heritage Month, mes de la Herencia Hispana Sept. 15 to Oct. 15

October/octubre 2021, Vol. 15, Issue 10

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Word from the Publisher/mensaje de nuestra fundadora

Querídos lectores...

A

utumn scents and colors are all around us. Walking outside and taking in the changing season brings back so many memories. Somehow I always revert back to my elementary days and how my sisters and I would play outside until it got too cool, or my mom would call us in, or the aroma of fresh tortillas made its way outside drawing us in.

Hispanic Heritage Month is a time to appreciate and acknowledge the contributions Hispanic-Americans have made to American society and culture. You still have time to celebrate through October 15th, which marks the end of this observance. It’s a fitting commemoration of our deep roots in the Americas, how much the United States depends on us economically, and how we’ve helped define American culture. Yet, it’s also a reminder that we’re still seen as a marginal population instead of core Americans who will shape the nation’s future.

The lack of coverage from mainstream media about Hispanic Heritage Month has not been what I hoped. I soon realized how excluded and under-valued our community still is.

Even my church pastor brought up a situation that he and a handful of others experienced at a Lubbock city council meeting. I looked up the meeting online to confirm a quote. Before reading a proclamation about the 16th of September, Mayor Dan Pope made a comment that was not well thought out and insensitive. He said, “What would a week up on the 11th floor be without some really good queso and some chips? I’m not trying to stereotype but we all enjoy food that was brought here by the Hispanic heritage in our community and so many other things. You know, the Hispanic Heritage is woven through our community and all

we do.”

And despite his last sentence, he didn’t offer examples or acknowledge how Hispanic have been essential in so many ways. I know that Mr. Pope is an intelligent individual that's why I was so surprised of his lack of historical knowledge about Hispanics. More so, that the most he could attribute to us and our contributions was solely on chips and queso.

Sometimes being in the media gives you a front row seat to the inequities and ignorance that are obvious in our city.

Of course I have many examples for those who don't understand why we take these things personally and view them as ignorant and sometimes racist.

Here are some examples that come to mind. When the city was interviewing potential police chiefs, I asked one of the candidates what he would do to foster a relationship with Lubbock’s Hispanic community? His response, “Chips and hot sauce with the chief.” This response from someone who would potentially be navigating through our community or leading officers?

During a luncheon where I was the only person of color, I asked a candidate running for congress why he hadn’t made more efforts to connect with the Latino community? His blatant response, “Hispanics don’t vote.” I corrected him giving him examples of how Hispanic voter turnout has increased and has been the swing vote for several political races. And to this day, he is still disconnected from Latinos.

Recently, I was watching news coverage of the State of Texas Tech, I couldn't help to notice that the audience lacked Hispanic representation. I just don't understand why a Hispanic Serving Institution doesn't make a more concerted effort to assure that any and all its audiences reflect their students.

Latinos offer so much, and yet we're often invisible and lack representation in many regards – politically, in media, in leadership roles, in administrative positions for various institutions and companies. We’re often overlooked in marketing campaigns. Even in the arts community! But it's time we expect change, and its time for those who exclude us to start paying attention.

During a recent town hall meeting, I looked at a chart that read that the median age in Lubbock was 29. For Hispanics that's extremely significant because we attribute to that age - we're the youngest fasting growing population. Our children make up about 62% of Lubbock ISD's enrollment. Further, Latinos remain an important part of the nation’s overall demographic story and account for about half (52%) of all U.S. population growth over this period.

As such, the appearance of Latinos on the American scene can no longer be denied—neither in the nation's vital economic or educational policies nor in politics. Nowhere. Once considered a sleeping giant, the Latino population has not only grown tremendously but also now constitutes a significant presence throughout most of the United States - even in Lubbock. Once confined to a small number of states, the Latino population has migrated to new regions, including much of the South, moved into new sectors of the economy, and become an important voting bloc in many states. Its impact is heightened by the fact that it is considerably younger than an aging non-Latino America, making its potential impact on America's future all the greater.

And as we embark on the next election, be reminded that your vote counts! ¡TU VOTO CUENTA! Let me also remind you that the last day to register to vote is October 4, 2021, for the Constitutional Amendment Special Elections, which will be held Tuesday, November 2, 2021.

Further, prepare yourself for important 2022 Election dates, as well as political campaigns that will escalate their Latino outreach behind our holidays and observances. Soon you’ll see candidates send Latino surrogates to speak on their behalf, or deliver speeches with some Spanish sprinkled in. Or, refer to our food as our contribution as we’ve already seen.

Those who know history know that we've lived in these United States since before it became. As my grandfather would say, "We didn't cross the border, the border crossed us." And true, Hispanic Heritage is woven through our community but often absent in decisions that impact this population.

Unfortunately, stereotypes have negative consequences for Latinos because it makes us seem as if we live only to contribute to the food industry, which we do take pride in. However, while it may appear that we’re very visible in some places, we’re less so in others. A true leader will be more inclusive and much more deliberate to understand the implications for the future when it comes to our growth or the implications for the median age.

And so it stands - we’re yet to be seen as part of the local or national fabric. But be aware that more than 62 million Latinos live and work in the United States, contributing $2.13 trillion to the economy. Hispanic-owned businesses also make up a significant portion of the small business landscape. In fact, over the past 10 years, the number of Hispanic business owners grew by 34%, compared to 1% for all business owners in the U.S., according to a study from Stanford University. The study also found that Hispanic-owned businesses contribute about $500 billion to the U.S. economy in annual sales. And that Mr. Mayor is our contribution!

Y como siempre, Latino Lubbock Magazine is committed to highlighting the numerous contributions of our Latino community. Thank you to those who support our publication. We are grateful to have 100,000 readers monthly.

Please continue to support our advertisers who help make it possible to keep our publication free. Thank you for your support and May God bless you! ¡Gracias por su apoyo! Que dios los bendiga. Happy Hispanic Heritage Month! ¡Feliz mez de nuestra herencia!

Sinceramente, Christy Martinez-Garcia Publisher & Latino Market Specialist “Latino Lubbock, the Emerging Voice of Lubbock” Celebrating 15 Years of Commitment to our Community

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Community & Event Brieflies DIA DE LOS MUERTOS PAINTING WORKSHOP Join us for a painting session in this cultural activity celebrati n g the Mexican holiday. Each participant will receive a pre-sketched skull on a 16x20" canvas panel and personalize it with their own designs. Pre-registration required by 10/3 by noon. Cost: $35 per person. The event will take place October 9, 10 a.m. to 1 p.m. Register at (806)7673706.

VIRTUAL LEGAL CLINIC Get legal help from the Lubbock Branch Office Service Area of the Legal Aid of Northwest Texas. The virtual clinics will take place the 2nd & 4th Tuesday. The next clinic will include Landlord/Tenant Issues, Unemployment Benefits, Foreclosure Prevention , Public Benefits Denial, Medicare/Medicaid Benefits, Expunctions/Nondisclosures, Bankruptcy , and Family Law Matters. For more information call Christina Richey at (806) 763-4557, ext. 6010. Please contact us no later than 5 p.m., the day before clinic date to reserve your spot.

DOG HOWL-O-WEEN October 9,2021, from 10 am – 12 pm. Dress your dog in a Halloween costume! Prizes for best costumed dogs. Register on the day of the event. Please bring a toy or dog food to donate to Lubbock Animal Shelter. All Ages. At Maxey Community Center, 4020 30th St. #TEXHEX HAUNTED HALLOWEEN SPOOKY SPECTACULAR at 6 p.m. on Oct. 28 on the South Plains College campus in Levelland. There will be lots of candy, games and a super scary “spook room.”

BEGINNER'S GENEALOGY CLASS Come and learn genealogy basics with us at Groves! This is being taught

by South Plains Genealogical Society volunteers. You'll learn about different resources and skills to help you learn about your family history on 10/05/2021, from 7 pm – 8:30 pm, at 5520 19th St. COVID-19 OTHER RESOURCES • Call 2-1-1 for Health, food, housing, and other assistance • Call 7-1-1 for Relay Service • To report price gouging, call the Consumer Protection Division of the Office of the Attorney General: 1-800-621-0508.

• En espanol - www.unidosus.org/issues/ health/articles/coronavirus-span 2-1-1 NON-EMERGENCY QUESTIONS 2-1-1 is a free help line answered 24 hours a day, 7 days a week, which will link you to health and community services.

Lubbock News from a Latino Perspective

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Save half based on 1-line w/ Metro for $25 vs Boost $50 and Cricket $55 monthly unlimited plans.

The Big 5G Upgrade: After 24 months, $25 plan price may increase. Limited time offer, in-store only. $25/month for 1-line of unlimited smartphone data (tethering not included); unlimited while on-network. Offer requires qualifying port-in, trade-in ($0+ value) & ID validation. Excludes phone numbers currently on T-Mobile or active on Metro in past 180 days. Tax due at point-of-sale on pre-rebate price. Rebate provided in form of credit against regular purchase price at time of sale and has no cash value. May not be combinable with certain other offers. Other terms: If congested, heavy data users (>35GB/mo.) may notice lower speeds & Metro customers may notice lower speeds vs. T-Mobile, due to data prioritization. Video streaming at DVD quality (480p). See metrobyt-mobile.com for Coverage details, Terms and Conditions, and Open Internet information for network management details (like video optimization). See www.metrobyt-mobile.com for full terms and conditions. © 2021 T-Mobile USA, Inc.

Copyright 2021 by Latino Lubbock Magazine

All Rights reserved.

October/octubre 2021, Vol. 15, Issue 10

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INTRODUCING

Politics/ política

Texas Election

Reminders & Deadlines through Friday, October 29, 2021.

L

atino Lubbock Magazine wants to remind you that Election Day is Tuesday, November 2, 2021, and now more than ever you should consider using your voting power.

Here are important dates to mark on your calendars: Last Day to Register to Vote Monday, October 4, 2021.

Early Voting by Personal Appearance Monday, October 18

Last Day to Apply for Ballot by Mail (Received, not Postmarked) Friday, October 22, 2021.

Last Day to Receive Ballot by Mail Tuesday, November 2, 2021 (Election Day) at 7:00 p.m. (unless a late-arriving deadline applies) All early polling locations on the dates, times and locations can be found at www.votelubbock.org

Fechas y plazos de elección de Texas

a Revista Latino Lubbock L quiere recordarle que el Día de las Elecciones es el martes 2

de noviembre de 2021, y ahora más que nunca debería considerar usar su poder de voto.

Aquí hay fechas importantes para marcar en sus calendarios: Último día para registrarse para votar Lunes 4 de octubre de 2021 Votación anticipada por comparecencia personal Lunes 18 de

octubre a viernes 29 de octubre de 2021. Último día para solicitar boleta por correo (recibido, no matasellado) Viernes 22 de octubre de 2021. Último día para recibir la boleta por correo Martes, 2 de noviembre de 2021 (Día de las elecciones) a las 7:00 p.m. (a menos que se aplique una fecha límite de llegada tardía)

Get vaccinated! ¡Vacunarse!

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Biden Administration Proposes Rule to Reinstate DACA

he Biden administration wants T to save the Deferred Action for Childhood Arrivals (DACA)

program and has a new rule to reestablish it after a federal judge stopped new applications in July.

The judge ruled new applications could no longer be accepted because the program was unlawful, in part because Congress should create such a law, not a president.

“The reality is dreamers have been standing on permanent ground for far too long,” said Sen. Dick Durbin (D-IL).

The newly proposed rule from the Department of Homeland Security would preserve DACA. “The rule addresses the DACA policy as announced in the 2012 NapolitanoMemorandumandbased on longstanding USCIS practice.

The rule embraces the consistent judgment that has been maintained by the Department—and by three presidential administrations since the policy first was announced—

that DACA recipients should not be a priority for removal,” DHS wrote.

“DHS welcomes public comments on the proposed rule, including legal and policy considerations, and suggestions for alternative approaches.

Following the completion of the public comment period, DHS will review and carefully consider all properly submitted comments before issuing a final rule.”

Lawmakers in both parties say they support dreamers.

“The parents violated the law but I don’t think it’s right to say that the kids violated the law and that’s why I don’t think they should be deported,” said Sen. Chuck Grassley (R-IA).

“They’ve lived here for 10 to 15 years — 20 years — they have no status,” Sen. Shelley Moore Capito

(R-WV) said, “so a pathway to citizenship for them, I’m fine with that.”

But the DREAM Act still hasn’t passed 20 years after it was first introduced. Immigration advocates now want Democrats to push through immigration reforms this year with only Democratic support. The Senate parliamentarian recently struck down that idea but Democrats may try again.

“Senate leaders are going back to the parliamentarian with different alternatives including for example not a reform to the whole immigration system but using existing law,” said Marielena Hincapie with the National Immigration Law Center.

One idea is to reset the clock on who qualifies to apply for green cards based on when they arrived in the United States.

LULAC Calls New Texas Redistricting Map

Blatant Voter Suppression of Latinos T

he League of United Latin American Citizens (LULAC) issued the following statement after the new Texas redistricting map for Congressional seats was released late last month.

Domingo Garcia – LULAC National President “The Texas Congressional district maps released today are a travesty of justice and a violation of the United States Constitution. The largest growth in Texas between 2010 and 2020 was Hispanics, who added to the population boom in the state.

Yet, today’s map all but assures that anyone except a Latino gets a new seat in Congress. Those responsible made sure to pack Latino voters into districts with blacks and dilute us everywhere else in one of the most bizarre examples of gerrymandering we have ever witnessed. Since the 1970s, LULAC has challenged

redistricting every ten years in court, and we have always won.

If Senators are not going to do the right thing and address this glaring suppressing of our vote, we will go into federal court again to have our voice and our votes respected.”

Linda Chavez – LULAC National Board Member and Vice-President of the Southwest “To say that the maps published today are shocking is an understatement. Their actions legitimize voter exclusion by distorting and twisting entire areas to suit the outcome they want! I have never seen such a blatant act in all my years of championing civil rights in Texas. These maps clearly show how discrimination targeting Latinos is still alive and well in this state. We have no choice except to challenge this plan as illegal and cannot be allowed to stand. When those who fear

Email your news and information to news@latinolubbock.net

Latinos see our growth in sheer numbers, they do the only thing xenophobes can do. They lie, cheat and steal our right to vote and have our votes matter!”

Rodolfo Rosales Jr., - Texas LULAC State Director “Our community is speechless at the disrespect and outright arrogance by those who would deny us our legal and civil rights. Redistricting is supposed to be an opportunity to reapportion areas that fairly allow growing communities to have their share of representation.

Yet, the process is in the hands of people who see redistricting as another path to disenfranchise and marginalize our community at the very moment when we see exponential voting interest.

It is unconscionable to have political leaders say they believe in America’s values, only to turn right around and trample on the most fundamental value of our Republic, the democratic right to vote. Their contradiction is sheer hypocrisy.”

Report Shares Latino Under Representation In Media C

ongressman Joaquin Castro (TX-20), with the Congressional Hispanic Caucus (CHC) and the Committee on Oversight and Reform, shared the first of two reports from the Government Accountability Office (GAO) on the underrepresentation of Latinos in the media industry, including the film, television, news and publishing sectors.

As Chairman of the Congressional Hispanic Caucus, Rep. Castro, the CHC, and the House Committee on Oversight and Reform requested this report from GAO on Latino employment in the media industry as well as the role of the U.S. government, the U.S. Equal Employment Opportunity Commission (EEOC), the U.S. Department of Labor (DOL), and the Federal Communications Commission, in the enforcement of federal equal opportunity requirements.

“This new report from GAO reiterates what I have been saying for years – Latinos are mostly invisible in the imagedefining and narrative-creating institutions of American society,” said Rep. Joaquin Castro. “From entry-level to executive-level positions, Latinos are severely underrepresented. This has resulted in a void in narrative, where many Americans lack a clear sense of who Latinos are and the countless contributions they’ve made to our nation. I hope this report is a wake-up call for the media industry.”

“As we have seen time and again, seeing yourself represented in media can be transformational for Americans and has the power to bring people together,” said Rep. Tony Cárdenas (CA-29). “When I was growing up, there were barely any Latinos represented behind news desks, on the silver

screen, or on television. In recent years, we’ve seen how wildly successful and meaningful media featuring Latinos and Latino stories are to American culture.

With Latinos holding $1.9 trillion in buying power, it’s not just good for our cultural soul, it’s good business.

Latinos make up 18% of the U.S. population, and nearly 40% of the population in California, the proud world center of content creation. Unfortunately today, the GAO reports that the media industry has a long way to go, having increased Hispanic representation by just 1% from 2014-2019, and with Hispanics making up just 4% at the executive level. Latinos should have greater access to jobs on and off-screen, from executive level roles, to skilled jobs, to the writer’s room.

Let’s do better.”

“None of this has been an effort to tell people exactly what to write, but to encourage that media institutions reflect the face of America. Because then we believe that the stories will be more accurate and more reflective of the truth and less stereotypical,” Castro said in an interview with The Associated Press. “American media, including print journalism, has relied on stereotypes of Latinos.

If the goal is the truth, well that certainly has not served the truth.”

Key findings include: · In 2019, Hispanics represented an estimated 18 percent of the U.S. population. · The media industry had a lower percentage of Hispanic workers than the percentage for all other industries combined in 2019, according to the most recent data from the Census Bureau’s American Community Survey (ACS).

· Specifically, Hispanics made up an estimated 12 percent of workers in the media industry compared to an estimated 18 percent of workers in the rest of the workforce (workers in all industries outside of the media industry combined). · The analysis of ACS data shows little increase in the overall representation of Hispanics in the media industry in recent years.

Hispanic representation in the media industry remained at an estimated 11 to 12 percent of the media industry workforce from 2014-2019. · Latinos make up 8 percent of the newspaper, periodical, book, and directory publishers’ workforce.

Approximately 11 percent of news analysts, reporters, and journalists were Hispanic. · Service jobs having the largest percentage (22%) of Hispanic workers and management having among the lowest Hispanic representation (4%). · Hispanic representation in the various job categories remained relatively unchanged in the media industry from 2014 to 2018, except for the service worker category, in which the percentage of Hispanic workers increased 6 percentage points. · Over half – 53 percent – of Hispanics in the media industry identified as Mexican/Mexican American/Chicano when asked about their Hispanic origin, 11 percent identified as Puerto Rican, and 6 percent identified as Cuban.

Multiracial and Black Hispanics comprised 5 percent and 3 percent of Hispanic workers in the media industry, respectively. · About 8 in 10 executives in the media industry are white.

Help is Available if You’re Behind on Your Utility Bills

s Lubbock Utilities A r e s u m e s s h u t - o ff s for nonpayment, the city

stressed the ample resources available to residents who need help paying their bills.

The city temporarily paused shut-offs for utility services over the summer due to their implementation of a new billing system, but they began normal business operations last week. Since then, government assistance programs and local charities have been inundated with aid applications.

“In resuming normal operations, customers with an overdue account balance may be subject to disconnect if they have not paid their bill or established a payment arrangement. “[The city] encourages all customers with an overdue balance to utilize one of the many available payment options or contact Customer Service to set up a payment plan or to learn more

about other payment assistance options,” City of Lubbock Utilities said.

For customers who may need one-time assistance on their recent bill, the city directs you to Lubbock Utilities’ Project Helping Hand. Catholic Charities of Lubbock can also help residents with short-term rent and utility needs, and in addition to their services, they provided food, medication and counseling payments.

For residents with longer-term payment issues who may have more than six months of overdue bills, the city directs you to their Community Development page, partnering with the local Neighborhood House to provide financial assistance. The city may pair you with a customer service representative to set up a payment plan, determine eligibility for assistance and connect you with the correct aid organization.

Come And Get Your Fresh-Made Burgers & Hand-Battered Onion Rings!

4416 98th St. Lubbock

Four Locations of Blue Sky 3216 4th St. Lubbock

3602 Catclaw Dr. Abilene

3001 W. Loop 250 N Midland

YOUR VOTE IS YOUR VOICE!

Last day to register to vote is Oct. 4, 2021.

¡TU VOTO CUENTA!

El último día para registrarse para votar es el 4 de octubre de 2021.

Copyright 2021 by Latino Lubbock Magazine

All Rights reserved.

October/octubre 2021, Vol. 15, Issue 10

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Opportunity/Oportunidad

Homeownership

Latinos Showing Record Growth, Driving For Next Few Decades fter losing 66 percent of their $423 billion in GDP through the A household wealth during housing market alone, according to the Great Recession, Latino NAHREP. U.S. Latinos’ total GDP EXCELLENCE & DEDICATION: Dr. Francisco Delgadillo was selected as one of the inaugural recipients of the Jerry S. Rawls Excellence in Undergraduate Teaching Award. Thanks to my students and ex-students, especially alumni and students who nominated and recommended me! Congratulations from Latino Lubbock Magazine!

homeowners are now showing record growth.

Latinos have increased their homeownership rate for six consecutive years, according to a 2020 report from the National Association of Hispanic Real Estate Professionals, a trade group.

Latinos are the only demographic in the U.S. to increase their rate of homeownership, which is projected to increase from 49 percent to 51 percent from 2020 to 2040, the nonprofit public policy research organization Urban Institute reported this year. Every other racial group, including white people, is expected to decrease their homeownership rate, it found.

“Latinos have an extra proclivity for real estate as a means to build assets,” said Noerena Limón, executive vice president of public policy at the National Association of Hispanic Real Estate Professionals, or NAHREP. “Given that homeownership makes up such a big percentage of wealth, Latinos are going to be integral in driving homeownership growth for the next few decades.”

The boom in Latino homeownership is helping to drive the growth of the overall economy.

The National Association of Home Builders estimates that housing makes up 15 to 18 percent of U.S. gross domestic product.

In 2019, Latinos contributed

amounted to $2.7 trillion in 2019, which is larger than the GDP of countries such as Italy, Brazil and Canada, according to a report released Wednesday by the nonprofit data research organization Latino Donor Collaborative.

Limón said there is going to be "a seismic increase in wealth because Latinos play such a big role in driving wealth, given home price

appreciation in the last year and how people build equity in their homes.”

Home prices nationwide have surged during the pandemic, with the average price now up by a record 19.7 percent in July compared to the same period last year, according to the latest data from the S&P CoreLogic CaseShiller U.S. National Home Price NSA Index.

U.S. Latinos are much younger than other racial demographics, which means there is a larger segment of people in their prime homebuying years, said Jun Zhu, a visiting assistant professor in the finance department at Indiana University–Bloomington and a nonresident fellow with the Urban Institute. Nearly 1 in 3 Latinos is 25 to 44 years old, the age at which people traditionally buy a home, according to the U.S. Census Bureau. They also are buying homes at rates similar to past generations, Zhu said.

IRS Issues Warning as Child Tax Credit Payments Go Out he IRS is half way through IRS is reminding the public to be on T distributing Child Tax Credit the look out for criminals.

Payments this year.

If you wish to stop getting the

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The third batch of payments went Child Tax Credit Payments, the next out of September 15. opt-out deadline is October 4. Visit The next Child Tax Credit www.irs.gov/credits-deductions/ Payments is scheduled to go out child-tax-credit-update-portal October 15.

With the 4th payment coming, the (En español, p. 14) Latino Lubbock Magazine is Hispanic Owned & Operated

Professional Development FREE GED TEST P R E PA R AT I O N CLASSES. Need to study to pass the GED? Literacy Lubbock offers free, flexible, and casual prep classes at various times to fit in with your busy schedule. Call us at 806-7753636 for more information or register for Free classes at www.literacylubbock.org.

FREE GED AND ESL CLASSES for Lubbock and the surrounding area offered by Adult Education Center. We accept new students on a bimonthly basis.

You must be at least 17 years old and not enrolled in public school to be eligible for the classes. For more info call 806-2815750. Open Mon. thru Fri. from 8 A.M. to 5 P.M. BASIC ENGLISH CLASS – Clase de Inglés – aprender Inglés básico, 3211 58th Street, (east of Indiana) Lubbock.

Horas: Cada Miércoles a las 7:30-8:30 de la noche. 806-239-5352 GRATIS!!

CHILD CARE AVAILABLE FOR INCOME-ELIGIBLE FAMILIES Families who are income eligible may receive fee assistance to attend one of the Early Learning Center’s five centers for child care. Parents or caretakers must be employed or in school. The program is open from 6:30 a.m. to 6 p.m. Monday through Friday. Call (806) 765-9981 for more information.

CLASES DE INGLÉS COMO SEGUNDA IDIOMA La Literacia de Lubbock (Literacy Lubbock) ofrecen clases gratis de inglés como segundo idioma (English as Second Language) para la comunidad. Todos los adultos están bienvenido en estas clases. Para más información, llame a (806) 775-3636.

FREE CRIMINAL DEFENSE ATTORNEY: The Caprock Regional Public Defender Office offers free legal representation to 13 surrounding West Texas Counties. The office handles Felony, Misdemeanor and Juvenile cases for citizens that cannot afford to hire a criminal defense lawyer. Call (806) 742-4312 to see if your county qualifies for this service.

IMMIGRATION SERVICES If you need help with immigration issues call 806-741-0409.

SERVICIOS DE INMIGRACIÓN Si necesitan ayuda con asuntos de inmigración llame a este numero (806) 7410409.

REFERRAL FOR QUALITY CHILD CARE in Lubbock by the South Plains Day Home Association helps parents with free referrals to licensed or registered day care facilities that are routinely monitored by the Texas Department and Protective Services.

Call 796-0606 or 792-1847 for more information.

Business/negocío Business & Opportunity Updates TAX FORMS AT LIBRARIES they have forms 1040 and 1040-SR in English and Spanish available at all locations. Instruction books are available in English only at the moment. You can also access all available forms and instructions from home at www.irs. gov.

BUSINESS COUNSELING Small business owners and aspiring entrepreneurs can discuss their business ventures and get expert advice from the SBDC staff.

All information will be held in strict confidence. For a counseling sessions call (806) 7451637.

FREE PRACTICE EXAMS Study guides for tests Learn-aTest, a database of practice examinations, is available at the Lubbock Public Library, 1306 9th St. Hundreds of practice examinations, including SAT, ACT and elementary, middle school and high school skills improvement tests, plus graduate entrance exams, available.

LOW INCOME TAXPAYER CLINIC The TTU School of Law operates a “FREE” Low Income Taxpayer Clinic year around to provide assistance relating to issues involving controversies with the Internal Revenue Service (IRS). For more info call (806) 834-7972 or toll free (800) 420-8037.

IMMIGRATION SERVICES If you need help with immigration issues call 806741-0409.

SERVICIOS DE INMIGRACIÓN Si necesitan ayuda con asuntos de inmigración llame a este numero (806) 7410409.

DO YOU HAVE NEWS? Submit your business news online at www.latinolubbock.net/ have-a-story or call (806)792-1212

Small Business Optimism Hits Record High

usiness owners are feeling B optimistic about the nearterm future of their businesses amid

increasing vaccination rates, and those who report that more than three-quarters of their workforce has been vaccinated are the most positive about their business outlook. This includes expectations for higher demand, sales and profits than companies reporting a lower rate of employee vaccination, according to PNC's semi-annual national small business survey, which concluded Aug. 31.

Data gathered during PNC's survey demonstrates that vaccines are top-of-mind for business owners. Eight in 10 (79%) businesses said they have taken action to encourage employee vaccination. Nearly half (48%) are requiring employee vaccinations, 44% are providing assistance related to vaccinations, 26% are incentivizing employees to receive vaccinations, and one in four (24%) have added restrictions

for employees who choose not to be vaccinated.

Those efforts may well be making an impact: more than three-quarters (78%) of survey respondents estimate that a majority of their employees have been vaccinated and 43% believe their entire workforce is vaccinated.

More than half (53%) of business leaders with fewer than 100 fulltime employees have required their employees to receive the vaccine, more than double that of businesses with 100 or more full-time employees (26%).

"The survey results demonstrate that most business owners believe the vaccine can have a positive impact on their businesses," PNC Chief Economist Gus Faucher said. "Further, business owner optimism rises as vaccination rates increase, indicating that efforts to support vaccinations broadly could strengthen the economic recovery."

Optimismo de pequeñas empresas alcanza récord máximo os propietarios de empresas cuatro (24%) ha implementado Lse sienten optimistas sobre el restricciones a empleados que futuro a corto plazo de sus negocios eligen no vacunarse. ante el aumento en la incidencia de vacunación, y aquellos que reportan que más de tres cuartas partes de su fuerza laboral ha sido vacunada son los más positivos sobre su perspectiva de negocios.

Esto incluye expectativas de mayor demanda, ventas y ganancias en comparación con las empresas que reportan una incidencia más baja de vacunación entre sus empleados, según la encuesta semestral nacional de pequeñas empresas de PNC que concluyó el 31 de agosto.

Los datos recopilados durante la encuesta de PNC demuestran que las vacunas tienen alta prioridad para los propietarios de empresas.

Ocho de cada 10 (79%) empresas dijeron haber tomado medidas para fomentar la vacunación de sus empleados. Casi la mitad (48%) está requiriendo la vacunación a sus empleados, el 44% ofrece asistencia relacionada con la vacunación, el 26% incentiva a empleados a recibir la vacuna y uno de cada

Copyright 2021 by Latino Lubbock Magazine

Esos esfuerzos pueden estar generando un impacto: más de tres cuartas partes (78%) de los encuestados estiman que la mayoría de sus empleados están vacunados y el 43% cree que toda su fuerza laboral está vacunada.

Más de la mitad (53%) de los líderes empresariales con menos de 100 empleados a tiempo completo han requerido que sus empleados reciban la vacuna, más del doble que en las empresas con 100 o más empleados a tiempo completo (26%).

"Los resultados de la encuesta demuestran que la mayoría de los empresarios creen que la vacuna puede tener un impacto positivo en sus negocios", señaló Gus Faucher, economista principal de PNC. "Además, el optimismo de los empresarios aumenta a medida que se incrementan las tasas de vacunación, lo que indica que los esfuerzos para apoyar las vacunas en general podrían fortalecer la recuperación económica".

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October/octubre 2021, Vol. 15, Issue 10

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Wellness/ bienestar Noticias de salud/ Health News

The Doc or Is In

OUT OF THE DARKNESS WALK Presented by the American Foundation Suicide Prevention 10/03/2021 09:15 Am – 10/03/2021 4 pm, at 1501 Mac Davis Lane.

Advice from our Doctors...

Consejos de nuestros médicos

Breast cancer

lthough breast cancer is A not as common in Hispanic women as in other ethnic groups,

it continues to be the leading cause of cancer related deaths in this group. Early detection is very important for the treatment of breast cancer, but Hispanic women, without resources to assist, tend to be diagnosed when the cancer is more advanced and treatments less effective. To

protect themselves, all women should have an annual exam and get mammography based on her age and medical history (usually starting at age 40). Additionally she should learn self-breast examination and seek medical attention if an abnormality is noted.

There are several organizations in Lubbock that can assist with the cost of mammography.

El cáncer mamario

unque el cáncer mamario A no es tan común en la mujer hispana como en las mujeres

de otros grupos étnicos, continua siendo la causa más grande de muertes debidas a cáncer entre las mujeres. La detección del cáncer en sus principios es muy importante pero las mujeres hispanas, frecuentemente sin recursos, suelen ser diagnosticadas cuando el cáncer esta más avanzado y los tratamientos son menos efectivos. Para protegerse, toda mujer

debe tener un examen médico anual y hacerse mamografía según las recomendaciones basadas en su edad e historia médica (normalmente comenzando a los 40). Además debe aprender a hacerse auto examen de los senos y consultarse con un doctor inmediatamente al encontrar alguna anormalidad. Si no tiene seguro médico, existen en Lubbock organizaciones que pueden ayudar con el costo de la mamografía. La prognosis depende en encontrar el cáncer temprano y en la rapidez del

Early Detection & Screening are Keys to Survival

1. Know your risk Talk to your family to learn about your family health history 2. Get screened Ask your doctor which screening tests are right for you if you are at a higher risk • Have a mammogram every year starting at age 40 if you are at average risk • Have a clinical breast exam at least every 3 years starting at 20, and every year starting at 40 3. Know what is normal for you. See your health care provider right away if you notice any breast changes like: Lump, hard knot

or thickening • Swelling, warmth, redness or darkening • Change in breast size • Dimpling or puckering of the skin • Itchy, scaly sore or rash on the nipple • Nipple discharge that starts suddenly • Continuos pain 4. Make healthy lifestyle choices Maintain a healthy weight • Exercise • Limit alcohol intake Getting regular screening tests is the best way for women to lower their risk of dying from breast cancer.

Screening tests can find breast cancer early, when it's most treatable.

Detención Temprana y Evaluaciones son la Clave para Sobrevivir

1. Conoce que estas en riesgo Habla con tu familia acerca del historial medico familiar.

2. Hazte un chequeo Pregúntale a tu doctor que métodos de chequeo son los adecuados para ti en caso de estar en alto riesgo.• Hazte un mamograma cada año después de cumplir los 40 años de edad en caso de estar a riesgo regular.• Hazte un examen de seno cada tres años después de cumplir 20 años de edad.

3. Conoce que es normal para ti. Si sientes algún cambio en tu seno, acude a tú medico para una revisión inmediata, por ejemplo: • Una bolita • un nudo duro o engrosamiento • hinchazón • comezón •

calentamiento del seno • enrojecimiento u obscurecimiento • cambio en medida en el seno • arrugas en la piel • dolor o erupción en el pezón • caída del pezón que comienza de repente • Dolor continuo 4. Adopta una vida saludable Mantén un peso saludable para tu edad, estatura • Has ejercicio • Limita la cantidad de alcohol que tomas.

Teniendo un chequeo regular es la mejor manera para la mujer de minimizar las chances de estar en riesgo de cáncer de seno. Los chequeos pueden detectar el cáncer a tiempo, cuando es tratable.

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Vive tu vida, Get Up Get Moving!

COVID TESTING SITE City of Lubbock Public Health Department COVID testing site is located at 50th & Boston in the Caprock Shopping Center. Hours and Days of Operation are from 8 a.m. - 1 p.m., Monday - Friday. 100% FREE regardless of insurance status. No appointment needed. Closed on City and federal holidays. PCR tests (24-48 hour turnaround). Travel testing/asymptomatic testing allowed. Cannot test anyone who has tested positive for COVID-19 in the past 60 days. *REMINDER: For the safety of all, we request everyone in the vehicle wear a mask. If you don’t have one, one will be provided.

FREE COVID-19 VACCINES The Health Department is holding a drive-thru clinic for COVID-19 testing until 6 p.m. The clinic is located at 806 18th Street. *No appointment or registration needed *Free of charge regardless of insurance status *Travel testing/asymptomatic testing allowed *24-48 hours for results. The clinics are held Mon. - Friday from 12-6 p.m. For more info, call (806) 775-2933 2-1-1 NON-EMERGENCY QUESTIONS 2-1-1 is a free help line answered 24 hours a day, 7 days a week, which will link you to health and community services.

HEALTHBEAT EQUIPMENT brings the best of the gym to the great outdoors at Buddy Holly Lake of Cesar Chavez Drive The outdoor fitness equipment is available to the public and has 10 pieces of fitness equipment. This is a project of Los Hermanos Familia. FREE. FREE CLINIC at Lubbock Impact The Free Clinic holds a free doctors clinic every Wednesday at 34th Street and Boston Avenue. Registration begins at 4 PM. Patients must be 18 and older and medically uninsured to receive free medications and doctors visits. For more info call (806) 799-4320.

FREE SICK CHILDREN'S CLINIC is a free, all-volunteer clinic that treats sick children up to age 15 at 10th Street and Avenue A. Prescriptions at the on-site pharmacy are free. Call 762-1805 for more info.

FAITH BASED AA for Lubbock and the surrounding area, Thurs. from 6:30-8:00 P.M. and Sundays from 7-8 P.M. For more info call 806-793.3336.

Health/ salud

Domestic Violence

omestic Violence (DV) can D happen to anyone of any race, age, sexual orientation, religion or gender. It can happen to couples who are married, living together or who are dating. It can affect all individuals regardless of socioeconomic backgrounds, education lev-

els race, belief, religion, gender or sexual orientation.

Abuse can be physical, sexual, emotional, economic, or psychological actions or threats of actions that influence another person. This includes sexual assault and stalking and any behaviors that frighten, intimidate, terrorize, manipulate, humiliate, blame, or injure someone.

Abuse can exist in all groups, but Latinas face more barriers than nonLatinas and that they have more culturally specific needs.

Latinas often have taboos regarding their gender role issues and the importance of ‘familia’. A strong sense of culture keeps them from ‘betraying’ longstanding values. They believe their family obligations always come first no matter what personal animosities may exist. Abusers often

use their partners’ immigration status as a tool of control. It is very common for a batterer to use control over his partner’s immigration status in order to force her to stay in the relationship.

Like all victims, Latina immigrant women also are at a high risk for DV, but due to their immigration status, they may face even more of a difficult time escaping abuse.

They often feel trapped in abusive relationships because of immigration laws, language barriers, social isolation, lack of financial resources or DV service providers' limited resources and skills to respond to the unique needs of their population.

Furthermore, immigrant batterers and victims may believe that the penalties and protections of the U.S. legal system do not apply to them.

The Lubbock Women's Protective Services Crisis Hotline can be reached at (806)747-6491 or 800736-6491, and provides services in English and Spanish, 24 hours a day, 7 days a week.

Octubre es Mes de la toma de La Violencia Domestica

a Violencia Domestica (VD) le L puede suceder a cuaquier persona de diferente raza, edad, orien-

tacion sexual, religion o genero. Le puede suceder a parejas casadas, en union libre, o a quienes estan empezando una relacion. VD p u ed e af ec ta r a c u a lq ui e r i n di v i duo independientemente de los antecedentes socioeconómicos, niveles de educación, raza, creencia, religión, sexo u orientación sexual.

El abuso puede ser fisico, sexual, emocional, economic o de action sicologica o de amenaza, la cual influye a la otra persona. Esto incluye as asalto sexual, acosando, cualquier comportamiento que asuste,intimide, aterrorize, manipule, humille, culpe, o que lastime a alguien.

El abuso puede existir en cualquier grupo, pero las Latinas enfrentan mas barreras que el resto de las mujeres que no son latinas, y que tienen más necesidades específicas a nivel cultural.

Latinas a menudo tienen tabúes con respecto a su función relacionadas con el género y la importancia de la "familia". Un fuerte sentido de la cultura les impide "traicionar" los valores tradicionales establecidos. Ellas creen que sus obligaciones familiares siempre vienen primero, sin importar los recentimientos personales que puedan existir. Los agresores suelen usar el estatus migratorio de sus parejas como una herramienta de control. Es muy común que un agresor utilize el estado migratorio de su pareja con el fin de obligarla a permanecer en la relación.

Al igual que todas las víctimas, las mujeres latinas inmigrantes se encuentran en un alto riesgo de violencia en el hogar, pero debido a su condición migratoria, pueden enfrentarse con situaciones mas dificiles para escapar del abuso domestico. A menudo se sienten atrapadas en una relación abusiva, debido a las leyes de in-

Copyright 2021 by Latino Lubbock Magazine

migración, las barreras lingüísticas, el aislamiento social, la falta de recursos financieros o recursos limitados de los proveedores de servicios de VD y las habilidades para responder a las necesidades únicas de su población.

Un agresor puede convencer a su víctima de que sus acciones violentas no son criminales al menos que estas agresiones aparezcan en público o que el agresor esté autorizado a castigar físicamente a ella porque ser hecho de ser "hombre". Las mujeres inmigrantes a menudo sufren mayores índices de maltrato comparado con los ciudadanos de los Estados Unidos. Además, los agresores de inmigrantes y las víctimas pueden creer que las sanciones y la protección del sistema legal no se aplican para ellos.

Llame a (806)747-6491 or 800736-6491, en español, 24 hours a day, 7 days a week.

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Emergency SNAP Benefits Extended for October

he Texas Health and Human T Services Commission (HHSC) is providing almost $294 million in

emergency Supplemental Nutrition Assistance Program (SNAP) food benefits for the month of October as the state continues its response to the COVID-19 pandemic.

The allotments are expected to help more than 1.4 million Texas households.

“We are grateful that we’ll be able to continue to help Texans provide food for themselves and their families as we work together during this pandemic,” said Texas HHS Access and Eligibility Services Deputy Executive Commissioner Wayne Salter.

HHSC received federal approval from the U.S. Department of Agriculture (USDA) to extend

the maximum, allowable amount of SNAP benefits to recipients based on family size, and all SNAP households will receive a minimum of $95 in emergency allotments. This additional emergency allotment should appear in recipients’accounts

by October 31.

The emergency October allotments are in addition to the more than $4.5 billion in benefits previously provided to Texans since April 2020.

Administered by HHSC, SNAP is a federal program that provides food assistance to eligible lowincome families and individuals in Texas. Texans in need can apply for benefits, including SNAP and Medicaid, at YourTexasBenefits. com or use the Your Texas Benefits mobile app to manage their benefits.

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October/octubre 2021, Vol. 15, Issue 10

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¡Feliz mes de la Herencia Hispana!

El Día de los Muertos

Understanding & Celebrating a Tradition ore than 500 years ago, when the Spanish Consacrilegious. They perceived the indigenous people to M quistadors landed in what is now Mexico, they be barbaric and pagan. encountered natives practicing a ritual that seemed to In their attempts to convert them to Catholicism, the

Día De La Raza

Columbus Day Oct. 11th

BY CHRISTY MARTINEZ-GARCIA

n Monday, October 11th O banks and federal government offices as well as many

Lubbock offices will be closed in observance of the Columbus Day holiday.

While Christopher Columbus' discovery of the New World in 1492 is celebrated by some, he has been debated by others and sometimes blamed for bringing slavery, the encomienda system and the diseases of Europe that wiped out some indigenous populations.

For some Hispanics, Columbus is commemorated on Oct. 12, on Día de la Raza, or the Day of the Race.

This day celebrates the influence of Hispanic heritage, the birth of the Hispanic people of the New World and the evolution of ethnic and cultural presence during the first real contact and interaction between Europe and the New World.

Día de La Raza is observed dur-

ing Hispanic Heritage Month, which runs Sept. 15 through Oct. 15, and celebrates the culture and traditions of U.S. residents who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America, and the Caribbean.

The term La Raza was coined by Mexican scholar Jos Vasconcelos to reflect the fact that the people of Latin America are a mixture of many of the world's races, cultures, and religions.

Some people have mistranslated "La Raza" to mean "the race," implying that it is a term meant to exclude others. However, the full term coined by Vasconcelos, "La Raza Cosmica," meaning "the cosmic people," was developed to reflect not purity but the mixture inherent in the Hispanic people.

Because this was the beginning of the Hispanic people in the New World, many Latinos believe it is a day worth celebrating.

mock death.

It was a ritual the indigenous people had been practicing at least 3,000 years. A ritual the Spaniards would try unsuccessfully to eradicate.

A ritual known today as el Día de los Muertos, or Day of the Dead.

The ritual is celebrated in Mexico and in the United States.

Although the ritual has since been merged with Catholic theology, it still maintains the basic principles of the Aztec ritual, such as the use of skulls.

Today, people don wooden skull masks called calacas and dance in honor of their deceased relatives. The wooden skulls are also placed on altars that are dedicated to the dead. Sugar skulls, made with the names of the dead person on the forehead, are eaten by a relative or friend.

The Aztecs and other Meso-American civilizations kept skulls as trophies and displayed them during the ritual. The skulls were used to symbolize death and rebirth.

The skulls were used to honor the dead, whom the Aztecs and other Meso-American civilizations believed came back to visit during the monthlong ritual.

Unlike the Spaniards, who viewed death as the end of life, the natives viewed it as the continuation of life.

Instead of fearing death, they embraced it. To them, life was a dream and only in death did they become truly awake.

The pre-Hispanic people honored duality as being dynamic. They didn't separate death from pain, wealth from poverty like they did in Western cultures.

However, the Spaniards considered the ritual to be

Spaniards tried to kill the ritual.

But like the old Aztec spirits, the ritual refused to die.

To make the ritual more Christian, the Spaniards moved it so it coincided with All Saints' Day and All Souls' Day (Nov. 1 and 2), which is when it is celebrated today.

Previously it fell on the ninth month of the Aztec Solar Calendar, approximately the beginning of August, and was celebrated for the entire month. Festivities were presided over by the goddess Mictecacihuatl. The goddess, known as "Lady of the Dead," was believed to have died at birth.

Today, Day of the Dead is celebrated in Mexico and in certain parts of the United States and Central America.

In rural Mexico, people visit the cemetery where their loved ones are buried. They decorate gravesites with marigold flowers and candles. They bring toys for dead children and bottles of tequila to adults. They sit on picnic blankets next to gravesites and eat the favorite food of their loved ones.

In the United States and in Mexico's larger cities, families build altars in their homes, dedicating them to the dead. They surround these altars with flowers, food and pictures of the deceased. They light candles and place them next to the altar.

Locally, in Lubbock, the celebration has taken more of an artistic theme. Many Mexican American groups however, are stepping up and observing the days through their churches.

And for some, it is just a day to celebrate and enjoy the memory of their loved ones.

Remembering Our Loved Ones Submit Photos for Virtual Altar

atino Lubbock Magazine will L be collecting photos of those who died of covid complications

for a a virtual 2021 Day of the Dead-Día de Muertos exhibit.

Remembering Our Loved Ones is dedicated to the numerous individuals from the South Plains who died from the pandemic.

As a part of this exhibition, Latino Lubbock Magazine invites the public to submit photos of loved ones who died from covid.

These photos will be incorporated into a virtual covid Memorial Ofrenda that will be be displayed

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on a virtual altar on their website.

"We hope to honor those who we lost, and incorporate their spirits into our annual tradition," said Christy Martinez-Garcia, Publisher of Latino Lubbock Magazine.

In the time of COVID-19, Christy Martinez-Garcia has been an advocate for the marginalized and has lived up to the role as a journalist advocating for the community.

Visit us online at www.latinolubbock.net

Christy utilized her role as a publisher and a community advocate to provide important information and updates to her readers even when her own family experienced the death of six family members to covid complications.

To submit a photo go to www.latinolubbock. net. Upload photo, name, and birth and death date.

For additional details call (806)792-1212.

Happy Hispanic Heritage Month! ¡Feliz mes de la Herencia Hispana!

Symbolism of the Altar for Día de los Muertos

nlike Halloween, Day of the Dead is U not meant to be a sad or frightening holiday, but an uplifting time to remember

loved ones who have died.

Day of the Dead is a very sacred day. It's a day in which we welcome back the memory and the souls of those people who are still — are still — an important part of our family, even though they may not be physically present.

In Latin America, Day of the Dead customs are passed down from generation to generation, but the celebration is a relative newcomer in the U.S. Activists in California began to organize Day of the Dead processions and altar exhibits in the 1960s and '70s as a way to honor Mexican-American heritage.

The altar is one of the most distinctive ways Day of the Dead is celebrated. An altar is made in honor of the deceased and can be displayed at a grave site or in the home.

Offerings of food, beverages and prized possessions are displayed.

These altars pay respect to both the indigenous and the Catholic beliefs of the afterlife and situates them logically.

The base of an altar can be built using tables, shelves or crates. The order of the three levels references Catholic and indigenous beliefs. The top level symbolizes Heaven (where God and the saints live). The middle level represents Earth (where people live). The lower level symbolizes Mictlan (the Aztec underworld of the dead).

On the different levels of the altar, offerings or gifts are placed, usually including favorite items of the deceased intended to honor and welcome them back home. Incense (incienso) Made of copal, which is pine resin, and used to communicate with the spirit world. Marigold (flores de cempasuchil) flowers - Orange color and penetrating aroma lure heavenly souls to Earth.

Petals are sprinkled on the floor leading to the altar to guide the souls to it. Bread for the dead (pan de muerto) - A sweet treat for the spirits. Design on top is meant to look

like skull and crossbones. Food (comida) - Includes a deceased loved one’s favorite items to eat and represent the Earth element. Water (agua) and other drinks (otras bebidas) - Quench the thirst of the spirits who are believed to travel to Earth for one day. Candles (velas) - Represent the element fire and attract the spirits to the altar. Paper banners (papel picado)- Intricate crepe paper cutouts represent the wind and fragility and are used as decorations for festive occasions throughout the year. Include images of skulls for Day of the Dead. Photos and possessions (fotos y otros objetos) - Photos of the deceased, as well as personal possessions are included to remember loved ones who have passed away. Skull (calavera )- In the form of puppets, toys, candy made of sugar or little figurines acting out scenes of daily lives (working, marrying, singing), skull art is a reminder of life's brevity and the inevitability of death.

When is it celebrated? The celebration is from Oct. 31 to Nov. 2. Souls of children are believed to visit the Earth Oct. 31 to Nov. 1 and adults, Nov. 1 and 2. The Catholic holidays, All Saints Day (Nov. 1) and All Souls’ Day (Nov. 2) take place during this time.

How is it celebrated? Customs vary but can include standard Catholic rituals — including attending Mass and praying for the dead with rosary beads — and folk customs — including cleaning and adorning grave sites of dead loved ones and constructing home altars in their honor.

Because of the rise of COVID-19 numbers, this year Los Hermanos Familia will not be holding the annual West Texas Latino Artist Día de los Muertos Celebración. However, Artist are encouraged to contact Latino Lubbock Magazine to be showcased in the publication, as well as online at (806)7921212 or by emailing news@latinolubbock. net. Further, individuals and families are encouraged to prepare altars and exhibits and submit photos to loshermanosfamilia@ gmail.com For more info visit www.loshermanosfamilia.org

Copyright 2021 by Latino Lubbock Magazine

All Rights reserved.

OUR OBJECTIVE “Strengthening Families, Building Community” Join our efforts and become a member today.

October/octubre 2021, Vol. 15, Issue 10

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Education/ Educación

Sigma Delta Pi Receives National Award

he Alpha Phi Chapter of T Sigma Delta Pi, the National Collegiate Hispanic Honor

SHPE FIRST MEETING: The officers of the Society of Hispanic Professional Engineers (SHPE) gathered for the first meeting of the fall semester at Texas Tech. Frank Garcia, the original SHPE member served as keynote speaker. SHPE raises awareness, provides access, and prepares Hispanic students and professionals to become leaders in the STEM field. Wishing you a great semester from Latino Lubbock Magazine!

Society, has been named an "Honor Chapter" for its outstanding activities in 2020-21. This is the 17th consecutive year that Texas Tech has received this honor that was granted to only 13 chapters nationwide in 2021. Professor Comfort Pratt, Texas Tech’s chapter adviser and current national Sigma Delta Pi VicePresident of the Southwest, was instrumental in earning this and the previous 16 national chapter awards.

Each summer, the 627 chapters of

Sigma Delta Pi nationwide are asked to submit an annual report detailing their numerous activities and projects from the academic year. Based on these reports, the National Executive Committee chooses approximately 10-15 “Honor Chapters” a n n u a l l y. T h i s recognition is based upon the caliber of chapter projects that reflect the Sigma Delta Pi mission of honoring excellence in the study of the Spanish language, contributing to cultural understanding and upholding the goals of the society.

"Your Story, Our Glory"

$5,000 Scholarship Deadline, Nov. 10th

os Hermanos Familia with the L Liggett Law Group, P.C. want to learn about your family’s story and how CLASS OF 2022 FIRE CADETS: The young men and women participated in a 9/11 challenge! Lubbock Fire Rescue is hoping to bring in more area students and school districts into its high school fire academy and offer them opportunities to learn about becoming a firefighter. Rather than telling them about the program, they're showing them and letting them engage on firefighter activities. Way to go from Latino Lubbock Magazine! (Photo by Susan Gomez)

Wear Your Mask! ¡Usa tu máscara!

YOUR LOCALLY OWNED & OPERATED MOVIE EXPERT IN TOWN TEXAS TECH CORPORATE SPONSOR

you have been inspired by family members, a bit of their history, and what has inspired you to consider the college path you have chosen.

Write a college-application style essay (no longer than 850-words) that describes how “Your Story, Our Glory” about your family and how their struggles achievements, and decisions have resonated with and inspire you. Your family’s story or impression of your successes equals your family’s glory.

Essays should be specific, have a clear narrative, and adhere to the theme of the challenge.

Submit your completed application packet before the deadline of November 10, 2021.

The first elimination will be judged by a blind committee to make sure that the application meets the requirements and

are specific, and have a clear narrative, as well as adhere to the theme of the challenge.

The finalist will then be placed on the Los Hermanos Familia website, and the public will vote for their favorite essay.

The recipient will be notified by 5 p.m. on April 15, 2022.

Applicants must be 11th or 12th-grade high school students located in Lubbock or in the following counties: Bailey, Cochran, Crosby, Dawson, Floyd, Fort Sumner, Garza, Haley, Hockley, Lamb, Las Cruces, Lubbock, Lynn, Terry.

Scholarship Amount: $5,000 For a student registered in college or trade school First Round Deadline: November 10, 2021 More details including online scholarship application/essay upload at www. loshermanosfamilia.org/scholarshipapplications

El IRS emite una advertencia sobre los pagos de crédito tributario por hijos

l IRS está a la mitad de la E distribución de los Pagos del Crédito Tributario por Hijos este

www.pccmovies.com facebook.com/LubbockPremiereCinema16Imax

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806-791-7643 6002 Slide Rd.-Unit Q

año.

El tercer lote de pagos salió el 15 de septiembre.

Los próximos Pagos de Crédito Tributario por Hijos están programados para el 15 de octubre.

Con la llegada del cuarto pago, el

IRS le recuerda al público que esté atento a los delincuentes.

Si desea dejar de recibir los pagos del crédito tributario por hijos, la próxima fecha límite de exclusión voluntaria es el 4 de octubre. Visite www.irs.gov/credits-deductions/ child-tax-credit-update-portal

Education & Scholarship Updates SCHOLARSHIP INFO ONLINE Fastweb.com - This website claims to be the most complete source of local, national, and college-specific scholarships on the net. It lists thousands of scholarships.

When you sign up, you can get email updates when new scholarships become available. Good and free resource.

COLLEGE BOARD Fund Finder is an online tool to help you locate scholarships, internships, grants, and loans that match your education level, talents, and background. Apply online at: bigfuture.collegeboard.org/scholarship-search COLLEGENET A convenient, speedy site which searches scholarships from categories such as ACT and SAT scores, GPA, etc. Apply online at: www.collegenet. com LEARNING EXPRESS LIBRARY is a learning hub for all ages. Whether you would like to prep for college entrance exams, improve your computer skills, get ahead at work or find out what career you are best suited for, this is the place for you.

Learning Express also provides help for High School students, including math and science, English language arts, social studies, and prep for the STAAR and TSI tests.

To access from home, you will need your LBK public library card number.

NATIONAL STUDENT NURSES' ASSOCIATION, Inc. (NSNA) Breakthrough To Nursing Scholarships For Ethnic Apply online at www.nsna.org MARGARET MAHER SCHOLARSHIP award varies from $2,000 to $8,000 per year. For requirements visit www.margaretmaherscholarship.org/requirements CONGRESSIONAL HISPANIC CAUCUS INSTITUTE SCHOLARSHIP PROGRAM www.chci.org/scholarships/page/chci-scholarship-program NATIONAL STUDENT NURSES' ASSOCIATION, Inc. (NSNA) Breakthrough To Nursing Scholarships For Ethnic Apply online at www.nsna.org AAUW SCHOLARSHIP The Association of University Women Educational Foundation Apply at www.aauw.org ADELANTE SCHOLARSHIPS www.adelantefund.org/#!scholarships/crij HISPANIC SCHOLARSHIP CONSORTIUM www.hispanicscholar.org/#!apply/c17ip LA UNIDAD LATINA FOUNDATION SCHOLARSHIP www.lulf.org/apply/ $30K MASTER’S-LEVEL, GLOBAL SCHOLARSHIPS through The Rotary Foundation. Scholarships will be awarded to fund post-baccalaureate study at an accredited university located outside the United States & its territories. Apply online at www.Rotary.org/en/grants

(In English, p. 8)

Latino Lubbock Magazine Proudly Advocates for Education/La revista latina Lubbock aboga por la educación

Youth/Juventud my Itimens p a ber e

Youth Opportunities

HALLOWEEN CARNIVAL @ Maggie Trejo Supercenter for their annual Halloween Carnival! Enjoy games, trick or treating, crafts, and more! All ages welcome!

Free 10/08/2021, 6 pm – 8 pm, at 3200 Amherst.

TRUNK OR TREAT AT MAE SIMMONS COMMUNITY CENTER Join us for Halloween fun at the Mae Simmons Community Center! Volunteers will be handing out candy to all the kids in celebration! Bring your kids out to this fun and safe trick or treat event. Costumes are strongly recommended. Ages: 0 - 17 year.

Cost: Free, on 10/09/2021, 11 am – 2 pm, at 2004 Oak Ave. MAHON STORYTIME Join us for stories and songs for preschoolers. In october 5, 12, 19, and the 26th from, 10:30 am – 11 am. Located at 1306 9th St. FREE> EXPLODING PUMPKIN VOLCANO! Join us at Patterson to make pumpkins and then watch them erupt on 10/12/2021, from 4:30 pm – 6:30 pm, at 1836 Parkway Dr. TRUNK OR TREAT Join us for Halloween fun at the Copper Rawlings Center! Volunteers will be handing out candy to all the kids in celebration! Ages: 0 1 3 yearsCost: Free, on 10/29/2021, 6 pm 8 pm, at 213 40th St. KIDS HALLOWEEN LOTERIA Join us for Mexican Bingo and win prizes to celebrate Halloween! We will be using bingo cards from Mexico embracing our Hispanic culture! Ages: 8 to 15 years. Cost: Free on 10/30/2021, 11 am – 11 pm, at 3200 Amherst.

FREE ONLINE MOVIES FOR KIDS Did you know you can watch movies online through the library?!? We've got movies for all ages available through the OverDrive App (not Libby) or on the website lubbock.overdrive.com!

OPEN FITNESS Avoid the unpredictable weather of high winds and too hot temperatures. Use our fitness equipment to get fit! Treadmill, bikes and more! Ages 13+ (13-16 yrs. needs guardian) 3 p.m., M-F at the Trejo Center. Free.

t w e e n classes last week, I sat on an outside bench and watched a youtube video that conglomerated snippets of commencement speeches given

by Denzel Washington. One notable phrase resonated well with my heart— “hard work, works.” It is imperative for me to understand, as a soon-to-be college graduate, that I have the training and talent to excel in my future endeavors, but do I have the guts to fail? To get something I’ve never had, I

have to do something I’ve never done, which requires courage and a willingness to fail a few times.

I understand the advice when people say, “have a back-up plan to fall back on.” However, if I’m going to fall, I don’t want to fall back on anything except my faith. I follow where my passions lead me, and I pray to God in thanksgiving, for giving me the heart to help others as a leader and physician-scientist.

It is my dream to go to medical school, and I make goals for myself every day that help me get there. I remind myself to never “fall back,” but “fall forward."

GEORGE LOPEZ & GRUPO ORO: Lubbock High Mariachi Grupo Oro performed before Geore Lopez's OMG Hi Comedy Tour held at The Buddy Holly Hall in September. George Lopez’s multi-faceted career encompasses television, film, standup comedy and late-night television. The mariachi group is led by Mr. Cavazos.

Bailee Alonzo - is a senior at Texas Tech, majoring in Biology - Pre-Med. She aspires to become a dermatologist. For Latino Lubbock Magazine, My College Experience.

Community Invited to Plan Frenship ISD’s Future

renship Independent School F District is excited to launch a new strategic planning

process that will shape the future of the district over the next three to five years. As part of that process, Frenship will work together with community members, parents, students, and staff to outline expectations, provide direction, set goals, and develop strategies to best serve Frenship students.

To kick off the strategic planning process, Frenship will host two community-wide education summits in October.

Community members will have the opportunity to learn about the strategic planning process, the state of the district, and provide valuable feedback on the type of education they desire most for Frenship families.

Community members are invited

TEEN HELP: Catholic Charities offers FREE help for youth up to 17 years old struggling with negative behaviors, loss of self-respect, bullying, etc. Parents may call 1-800-530-4704 and make a confidential appointment.

DO YOU HAVE A STORY? Submit your story online at www.latinolubbock.net/have-astory or, email your youth news, quinceañera, and other info to news@latinolubbock.net

Copyright 2021 by Latino Lubbock Magazine

to attend one of the following summits: Wednesday, October 6, 2021, 5:30 p.m. – 7:30 p.m. Legacy Elementary: 6424 Kemper Avenue, Lubbock Tuesday, October 19, 2021 5:30 p.m. – 7:30 p.m.

FHS Ninth Grade Center: 407 N. Dowden/FM 179, Wolfforth, Texas In addition to the communitywide education summits, Frenship will also host a series of focus groups to continue gathering input to help create a community inspired strategic direction and guide.

The strategic planning process is critically important in planning Frenship ISD’s future. Together, we will continue the rich tradition of seeking perfection and capturing excellence for every learner.

MACKENZIE MIDDLE SCHOOL MARIACHIS: The Mariachi group at Mackenzie Middle School modeled their new trajes!Congratulations!

IN OCTOBER · Start scheduling important dates on your calendar - online or a hard copy · Register for fastweb.com or collegenet.com · Stick to the syllabus. · Keep seeking and applying for scholarships.

¡Celebrate, celebra!

Hispanic Heritage Month, mes de la Herencia Hispana Sept. 15 to Oct. 15

All Rights reserved.

October/octubre 2021, Vol. 15, Issue 10

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Anniversary/Wedding/Quinceañera/Birthday Announcements

CDA UNITY & CHARITY: The Catholic Daughters of the Americas (CDA) set up a table to offer info and recruit members to one of the oldest and largest organizations of Catholic women in the Americas. Way to go ladies!

Anniversary Benny Paul & Adela Brito, 60th as of October 21, 1961

"To every thing there is a season, and a time to every purpose under the heaven."

Anniversary Jose & Josie Salinas, 48th as of October 17, 1973

Anniversary Alfredo & Raehaela, 44th as of Sept. 17th

Anniversary Johnny and Janie Lopez, 42nd as of October 12

Anniversary Berardo Jr. & Christina Pauda, 35th as of October 26, 1986.

Anniversary Frank and Elvira Saiz, 24th as of October 25, 1997

Anniversary John and Lisa Ramirez 8th as of October 12, 2013

Happy & Blessed Birthday October 9th!

LHF OFFERS TICKETS TO FOOTBALL GAME: Some of the members of Los Hermanos Familia (LHF) took time to pose before providing 2,000 tickets to the first two Texas Tech football games to area families! LHF is an organization increasing the habitus for area families by fostering an environment that offers them more exploration, and thus the knowledge and life experiences. Several of the recipients said it was their first time to attend a game. Visit their website at www.loshermanosfamilia. org for a list of upcoming events and to get involved! Way to go & Wreck'em from Latino Lubbock Magazine!

Quinceañera

Analyce Olguin-Benavidez Birthday ~ September 13th

Quinceañera

Cecelia Faith Trevino

Birthday ~ October 9th Parents: Daniel and Maria Chavira

Anniversary, birthday, or special occasion photos may be submitted online by the 18th of each month, along with payment at www.latinolubbock.net/specialtyads. THE FEE IS $25. Please submit photo, name, number of years, and wedding date. Call (806)792-1212 for more info. PLEASE, NO CELL PHONE PHOTOS.

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You are strong, smart, beautiful and truly loved! ~ Mommy & Daddy

En Aquellos Días…

¡Felicidades!

Congratulations!

Page

Amaris Garcia

na tarde yo y mi hermano U acordándonos de cosas que habían pasado durante el tiempo que

estábamos

nacimos. Mi primer recuerdo fue cuando eligieron un papa nuevo en la iglesia católica, Papa Juan XXIII. Empezamos a comparar lo que nos acordábamos. Cuando el hombre piso en la luna por primera vez. Mucha gente decía que no era verdad porque era imposible. Mi hermano dijo del día que asesinaron al presidente Kennedy y luego cuando mataron a Lee Harvey Oswald (el que es presumido que mato al presidente), cuando mataron a Martin Luther King y luego a Robert Kennedy. También la guerra en Vietnam y cuando entregaron los prisioneros que habían tenido prisioneros. Me acuerdo que mi hermano tenía amigos que fueron heridos en esa guerra y unos que

Read us online at www.latinolubbock.net

no volvieron.

Me acuerdo cuando abrieron las escuelas a los escuelantes de color.

Primero ellos no podían entras a los baños o beber agua de donde tomaban los “gringos”. No podían entrar a comer en los mismos restaurantes o vivir en los mismos barrios. Cada raza tenia su lugar y “ni lo mande Dios” que unos cruzaran la línea.

Cada ciudad tenía cementerios apartes para los de color, los mexicanos y los gringos.

Gracias a Dios que esos días ya casi no existen.

Durante estos últimos tres meses del año, voy a recordar los dias ya pasados hasta los presentes.

Editor's Note: Rosario Montez Smith grew up en un rancho in Levelland, and enjoys sharing her memories of living in rural West Texas.

Sabor Hispano

Matthew Lopez Becomes First Latino Tony-Winning Playwright he 74th T a n nu a l celebration

had several remarkable wins, a few upsets, and its own share of history makers especially for Hispanics.

It was a great night for The Inheritance, Matthew Lopez's Olivier–winning exploration of gay history, which won Tonys for Lois Smith, actor Andrew Burnap, director Stephen Daldry, and the top prize of Best Play for Lopez, the first Latine playwright ever to win that award.

Loosely inspired by E. M. For-

ster’s Howards End, the twopart play is set in New York City a generation after the HIV/ AIDS crisis of the ‘80s and ‘90s as a group of gay men struggle to connect to the past and maintain a sense of history. In his speech, Lopez recognized “three queer men” who paved the way for his success: Forster, Terrence McNally, and Miguel Pinero, “the first Puerto Rican playwright to be produced on Broadway, who opened the door for me and who allowed me the opportunity to become a writer.” Lopez added.

López went on to make an impassioned plea for inclusion in the theater.

"This is the 74th Tony Awards, and yet I am only the first Latine writer to win in this category.

I say that not to elicit your ap-

plause but to highlight the fact that the Latine community is underrepresented in American theatre, in New York theatre, and most especially on Broadway. We constitute 19 percent of the United States population, and we represent about two percent of the playwrights having plays on Broadway in the last decade. This must change."

López is working on a new adaptation of the classic Whitney Houston film “The Bodyguard.”

The Tony Awards broadcast also featured appearances by Lin-Manuel Miranda, Robin De Jesús, and Chita Rivera — who noted that it was 64 years since she created the role of Anita in “West Side Story” on stage at the Winter Garden Theater.

Rita Moreno: Just a Girl Who Decided to Go For It -Oct. 5 on PBS

ver a career spanning O more than 70 years, Rita Moreno defied both her humble upbringing and relentless racism to become a celebrated and award-winning actor. American Masters — Rita Moreno: Just a Girl Who Decided to Go For It explores the star's rich, decades-long career using vé-

rité footage of Moreno today, archival footage of her roles and appearances, reenactments of her childhood, animation and interviews with Moreno, those close to her and performers she inf luenced.

Film interviewees include Gloria Estefan, Morgan Freeman, Mitzi Gaynor, Whoopi Goldberg, Eva Longoria, Justina Machado, Terrence McNally, Karen Olivo, as well as Norman Lear and LinManuel Miranda, who are also executive producers on the project. American Masters — Rita Moreno: Just a Girl Who Decided to Go For It premieres nationwide Tuesday, October 5 at 9 p.m. on PBS (check local listings) pbs.org/ritamoreno and the PBS Video app in honor of Hispanic Heritage Month.

Beyond the racism she experienced as a Latina actor, American Masters — Rita Moreno:

Copyright 2021 by Latino Lubbock Magazine

Just a Girl Who Decided to Go For It explores the lesserknown struggles Moreno faced on her path to stardom, including pernicious Hollywood sexism and sexual abuse, a toxic relationship with Marlon Brando and an attempted suicide a year before she won her Oscar.

The documentary also revisits her notable roles, including The Electric Company (PBS), the Broadway and feature film version of "The Ritz," Oz and, most recently, One Day at a Time. The documentary demonstrates Moreno's talent and resilience as she broke barriers, paved the way for new generations of artists by refusing to be pigeonholed and fought for Latinx representation in a variety of genres.

The local PBS station KTTZ channel 5 will show the documentary on Tuesday, Oct. 5 at 8 pm; as well as Wednesday, Oct. 6 at 2 am.

All Rights reserved.

INDIGENOUS WARRIORS AND RITUALS OF MESOAMERICA EXHIBIT: The exhibit by Andy Villarreal, was taken down last month. However, for those that missed it, Latino Lubbock Magazine will be sharing it online - more details to come. For the past twenty years the Mexican culture has been a major source of inspiration to him, the pride in Andy's culture stimulates him with intense energy and enthusiasm to create his art. The Heart beat of the culture is the roots of what Villarreal's work is about. Beautiful work!

Rita Moreno el 5 de octubre en PBS para celebrar el Mes de la Herencia Hispana

on una carrera de más de C 70 años, Rita Moreno desafió su humilde educación y el incesante racismo para convertirse en una actriz reconocida y galardonada. American Masters — Rita Moreno: Just a Girl Who Decided to Go For It explora la increíble carrera de décadas de la estrella utilizando imágenes verídicas actuales de Moreno, filmaciones en archivo de sus actuaciones y apariciones, recreaciones de su infancia, animaciones y entrevistas con Moreno, con personas cercanas a ella y con artistas a los que influyó. Entre los entrevistados se encuentran Gloria Estefan, Morgan Freeman, Mitzi Gaynor, Whoopi Goldberg, Eva Longoria, Justina Machado, Terrence McNally, Karen Olivo, así como Norman Lear y LinManuel Miranda, quienes también son productores ejecutivos en el proyecto.

Además del racismo que vivió como actriz latina, American Masters — Rita Moreno: Just a Girl Who Decided to Go For It explora las luchas menos cono-

cidas que Moreno enfrentó en su camino al est rellato, incluido el nefasto machismo y abuso sexual que sucede en Hollywood, su relación tóxica con Marlon Brando y un intento de suicidio un año antes de que ganara su Oscar. El documental también repasa sus notables actuaciones, como en The Electric Company (PBS), la versión de Broadway y largometraje de "The Ritz", Oz y, más recientemente, One Day at a Time. El documental demuestra el talento y la resiliencia de Moreno mientras superaba barreras, allanaba el camino para las nuevas generaciones de artistas al negarse a ser encasillada y luchaba por la representación latinx en una variedad de géneros.

¡Celebrate, celebra!

Hispanic Heritage Month, mes de la Herencia Hispana Sept. 15 to Oct. 15

October/octubre 2021, Vol. 15, Issue 10

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Faith & Religion - Fe y religion

October is Holy Rosary Month

he month of the Holy Rosary T is October and this entire month is dedicated to the Rosary.

OLG GUADALUPANAS: The members of the Our Lady of Guadalupe Church Guadalupanas took a break from the annual jamaica bustle for a photo with the Reverend Martin Piña. Thanks for all you do from Latino Lubbock Magazine!

The feast day of the Holy Rosary in particular is October 7th. The feast of the Rosary is held on October 7th in memory of the glorious and triumphant victory at the battle of Lepanto. That battle was the most convincing military victory that proved without a doubt the great power of the Rosary.

The month of October is a good time to commit to praying the Rosary everyday. The Rosary will

bring great peace and holiness to your life. It is a powerful instrument for conversion.

The Rosary is the best method of honoring Mary.

It protects the Church from false teachings and keeps her safe from the attacks from the Enemy.

To pray the Rosary online visit www.ewtn.com/legacy/devotionals/prayers/rosary/how_to.htm Please contact Rita Schumacher for pending details at (806) 7961181.

Precious in His Sight Banquet to be held Oct. 28th

he 2021 Precious In His Sight T Fundraising Banquet will be held on October 28, 2021, starting ST. PATRICK'S KOC: The Knights of Columbus Council #15876 of St. Patrick's Church held its Installation of Officers. The men are dedicated to their church community. Congratulations from Latino Lubbock Magazine! (Photo by Georgia Salas Barrera/ LLM)

at 6 pm – 9 pm, at the McKenzieMerket Alumni Center, located at 17th and University Ave This is their Annual Fundraising Event for 2021st. The evening starts with a cocktail hour followed by dinner, guest keynote speaker will be Victoria Robinson; and an appeal to support our mis-

sion of aiding women, men and babies.

In lieu of COVID-19, masks are optional. They will provide upon entry to venue. And they will social distance, however, they can sit up to 8 people to a table.

If you have questions, would like to make reservations, or a donation, please contact Ellie Contreras at (806) 780-6853, or e-mail ellie@nurturinglife.org.

Forward in Chris

was not easy being the apostle IothertPaul.

Wherever he went to tell people about Jesus, he cer-

KOC VOLUNTEER: Members of the Knights of Columbus of Our Lady of Guadalupe Council #11807 prepare burgers for Our Lady of Guadalupe's annual jamaica!

Thanks KOC!

YOUR VOTE IS YOUR VOICE!

Last day to register to vote is Oct. 4, 2021.

¡TU VOTO CUENTA!

El último día para registrarse para votar es el 4 de octubre de 2021.

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tainly faced violent opposition. Repeatedly he was thrown in prison and people tried to kill him. From the Jewish authorities, he received thirty-nine lashes on five separate occasions. From the Romans, he received three beatings with rods.

Forty men once vowed that they would neither eat nor drink until they had killed Paul. And on top of all this, he was shipwrecked three times, was constantly on the move, and often went without sleep or food. All this Paul suffered because he was a follower of Jesus. He was “hard pressed on every side, perplexed, persecuted, struck down.”

(2 Corinthians 4:8,9)

There is no doubt that Jesus was his strength. Even when he became discouraged, Paul did not slip into despair. Jesus was his hope. In the midst of the most savage persecution, Paul knew that he would never be alone. Jesus had promised to be with him always. Even if his enemies struck him down, Paul knew that he would not be destroyed. Jesus was his life, and in him, Paul would live forever.

When the pressure seems too much for you and you’re struggling to stand up under it, remember where your strength lies.

Joshua Ramirez is the Campus Pastor of the Lubbock Dream Center and has been in ministry for 30 years.

Latino Lubbock Magazine is a Christian owned business

Church Bulletins 2021 ROSARY RALLY on October 16, 12 p.m. at St. Elizabeth Church. For more info call Benny & Adela Brito (806) 799-4223, or Jose & Maria Jaquez at (806)224-3659.

HOLY ROSARY 2021 PUBLIC SQUARE ROSARY CRUSADE on October 16, 12 p.m. at 7th Street Park in Plainview. For more info call Paula Basaldua (806)3886998, or Leticia Liscano (806)685-1643, or Ester Salas at (806)388-4427.

LEGACY GRANDPARENTING SUMMIT 2021 on October 21-22, Southcrest Baptist Church in Lubbock, TX will invite grandparents to join together for two days tailored to help them grandparent with purpose. The public is invited to join them in the Worship Center from 9 am–5 pm, October 21 & 22, at 3801 S Loop 289. Register online at www.southcrest.org/register; Call Kristi Sepkowitz at 575-808-1125.

SUPPORT FOR YOUR FAMILY: Catholic Charities Youth and Family department is still here to help families’ mental and emotional health. Case managers can help with family conflict, stress, anxiety and more. To be contacted by a case manager, fill out a form at cclubbock.org/ youth-and-families.

ONLINE MASS – Check www.catholiclubbock.org/Covid-19 for a listing.

COUNSELING: Affordable marriage and family counseling offered by Marriage & Family Life Office, in collaboration with TTU Marriage & Family Clinic. For appointment, call Dr. Nicole Springer at 806-742-3074.

DIVINE MERCY Chaplet online at https://www.thedivinemercy.org/message/ devotions/novena PRAY THE ROSARY ONLINE at https://www.cathedralofmary.org/faithformation/resources/pray-the-rosary-online YOUTH MINISTRY WEBINARS: The National Federation for Catholic Youth Ministry (NFCYM) has resources against racism, including a free webinar series on how to apply the USCCB's pastoral letter, "Open Wide Our Hearts" in a ministry context. Details: www.nfcym.org/open-wideour-hearts UNDERSTANDING THE SCRIPTURES online at https://catholicboard. com/ THE BIBLE ONLINE www.catholic. org/bible/ EWTN NEWS https://www.ewtnnews.com/ LATINO LUBBOCK MAGAZINE ON STANDS AND ONLINE www.latinolubbock.net

Home/casa Neighborhood News & Resources NORTH LUBBOCK NEIGHBORHOOD ASSOCIATION MEETINGwill have its monthly meeting on Thurs. Oct. 21st, 5:30pm at Catholic Charities, 102 Ave. J. Topics will include: For Her Women's Health Care Clinic; and Legal Aid of Northwest Texas will present information on Landlord and Tenant Rights.

GUADALUPE NEIGHBORHOOD ASSOCIATION MEETING will be held monthly every third Tuesday at the Catholic Family Services building located at 102 Avenue J, from 5:30 to 7:00 p.m.

Please use front doors to excess the building.

2-1-1 NON-EMERGENCY QUESTIONS 2-1-1 is a free help line answered 24 hours a day, 7 days a week, which will link you to health and community services.

14th Annual Pumpkin Trail h e T 10 t h Annual

Pumpkin Trail will be open from October 21-24, 2021in the Lubbock Memorial Arboretum in Clapp Park.

In addition to the carved jacko-lanterns along the trail, there will be displays hosted by local businesses and civic groups that will lead participants around the trail. This is a free event and the Arboretum walking trail is both stroller and wheelchair friendly.

Halloween Safety Tips

Teléfonos de interés para la tercera edad

Trick-Or-Treaters • Carry a flashlight • Walk, don’t run.

• Stay on Sidewalks • Obey traffic signals • Stay in familiar neighborhoods • Don’t cut across yards or driveways.

• Wear a watch you can read in the dark.

• Make sure costumes don’t drag on the ground.

• Shoes should fit (even if they don’t go with your costume) • Avoid wearing masks while walking from house to house.

• Carry only flexible knives, swords or other props.

• (If no sidewalk) walk on the left side of the road facing traffic • Wear clothing with reflective markings or tape.

• Approach only houses that are lit.

• Stay away from and don’t pet animals you don’t know.

Parents • Make your child eats dinner before setting out.

• Ideally, young children of any age should be accompanied by an adult.

• If you buy a costume, look for one made of flame-retardant material.

• Older children should know where to

AARP: 888-687-2277 Social Security: 800-772-1213 Medicare: 800-633-4227 TX Area Agency on Aging: 800-252-9240 2-1-1 Information and Referral

he Knights of Columbus T Council #13447 will be holding their 3rd Annual Cook-Off on

NEXTDOOR allows you to keep up with your neighborhood at https://nextdoor.com/ news_feed/ 3-1-1 CITIZENS CALL CENTER provides citizens with direct access to NonEmergency City Services. Call takers are available 8 to 5 pm daily.

DO YOU HAVE A STORY? NEWS? Submit your story online at www.latinolubbock. net/have-a-story or, email your youth news, quinceañera, and other info to news@latinolubbock.net . For more info call (806)792-1212.

HEART OF LUBBOCK NEIGHBORHOOD ASSOCIATION MEETING meeting is the fourth Monday of each month, 7 pm, at the Volunteer Center of Lubbock, 1706 23rd.

Important Numbers for Senior Citizens

Información y referencia

3-1-1 Information and Referral Información y referencia

Latino Lubbock Magazine 792-1212 latinolubbock@suddenlink.net www.latinolubbock.net

Trail entrances are at the Lubbock Memorial Arboretum at 4111 University and the Lubbock Municipal Garden and Arts Center at 4215 University. Limited parking is available behind Hodges Community Center and at the Garden and Arts Center. Park and Ride will be available from Safety City located on the east side of Clapp Park at 46th Street and Avenue U. Pumpkin lighting begins at 5:30 p.m. and should be completed before dusk each night. Evening hours are 6-9 p.m. on Thursday and Sunday and 6 -10 p.m. on Friday and Saturday.

HISTORIC CHURCH DEDICATION: After nearly a year of restoring the 1920s Trinity Mission to the elegance of its original appearance, the National Ranching Heritage Center will publicly dedicate the one-room church at 10 a.m. Friday, September 17 in the NRHC Proctor Historical Park.

reach you and when to be home.

• You should know where they’re going.

• Tell children to bring the candy home to be inspected before consuming anything.

• Look at the wrapping carefully and toss out anything that looks suspect.

Homeowners • Make sure your yard is clear of such things as ladders, hoses, dog leashes and flower pots that can trip the young ones.

• Pets get frightened on Halloween. Put them up to protect them from cars or inadvertently biting a trick-or-treater.

• Battery powered jack o’lantern candles are preferable to a real flame.

• If you do use candles, place the pumpkin well away from where trickor-treaters will be walking or standing.

• Make sure paper or cloth yard decorations won’t be blown into a flaming candle.

• Healthy food alternatives for trickor-treaters include packages of low-fat crackers with cheese or peanut butter filling, single-serve boxes of cereal, packaged fruit rolls, mini boxes of raisins and single-serve packets of low-fat popcorn that can be microwaved later.

• Non-food treats: plastic rings, pencils,

Get vaccinated! ¡Vacunarse!

Holy Spirit KOC to Hold 3rd Annual Cook Off

October 30, 2021, at Holy Spirit Catholic church.

The group said that this year's categories will include brisket, ribs, and cook’s choice. Set up starts at 4 p.m. on Friday, October 29.

The BBQ skills of all the entrants will be judged beginning at noon on Saturday, October 29, accord-

Copyright 2021 by Latino Lubbock Magazine

ing to organizer David Gonzales.

Top winner in each category will be awarded $1,000; $500 for second and $250 for third places.

Entry fee is $50 per category which are $briskets, ribs, and cook's choice. Cooks can register at Holy Spirit Church office at 9821 Frankford Avenue, Lubbock.

For more information on the event, call David at (806) 2390399 or the Holy Spirit Parish Office at (806) 698-6400.

All Rights reserved.

October/octubre 2021, Vol. 15, Issue 10

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19

Veteran & First Responder Affairs

ALL WHO SERVED

6th Annual Veterans Parade Will be Held Nov. 6th

n celebration of Veteran's Day, Ihonoring an annual American holiday military and those who

LHS NAVY JR ROTC: Cadettes of LHS Navy Junior ROTC lined up to partake in the Spurs Parade. NJROTC is a citizenship development program that emphasizes personal responsibility, leadership development and teamwork. Nationwide, 40% of NJROTC Cadets intend to enlist in the military, however, NJROTC is not a recruiting instrument. The majority of LHS NJROTC Cadets are college-bound and benefit from the self-discipline instilled by the program. Way to represent from Latino Lubbock Magazine!

have served, as well as Military Family Appreciation Month in November, an inaugural parade will be held.

The annual Veteran's Day Parade will be held in Lubbock on Saturday, November 6, 2021!

"Despite covid, we are holding this parade and following whatever it takes to social distance and practice all safety measures, " said Christy Martinez Garcia, Chair of the Parade Committee.

She added that they hope to have many supporters to cheer participating veterans from their cars, as well as veterans’ groups and first responders.

"These men and women have served and are serving our community and country with dedication and courage, and for that we are proud to sustain this Lubbock tradition to honor our veterans."

The 2021 theme is: “Honoring All Who Served”. All participants are encouraged to pay tribute to Veterans and all who have served

the community by using red, white, and blue colors, American or military branch flags. Veterans, their family members, businesses, advocates, organizations, marching bands, and all advocates are encouraged to participate.

The event will be held Saturday, November 6, 2021 with set up time at from 8:30 to 9:30 a.m., and then the parade will begin at 10 a.m. The parade will start at the East parking lot of First Baptist Church at Broadway; participants are urged to enter through Avenue V. The route will begin off Avenue U, to Broadway, heading East down Broadway, and then North on Avenue M to the Civic Center Parking lot.

The parade is sponsored by Latino Lubbock Magazine.

All are welcomed to participate and can register online at www. loshermanosfamilia.org The event is proudly organized

by Los Hermanos Familia an organization committed to strengthening families, and building community.

October 13th is the U.S. Navy's Birthday

he U.S. Navy will next celebrate T it’s birthday on Wednesday, October 13th, 2021.

Veteran & Military Connection PURPLE HEART SOUTH PLAINS OF TEXAS CHAPTER MEETINGS 3rd Saturday at 110 a.m., at American Legion, 6628 66th St, in Lubbock. For more info call Steve Oien at (707) 592-4598.

VETERAN SUICIDE HOTLINE If you know someone is actively considering suicide, call the veterans' suicide hotline at 1 (800) 273-8255. It's a service rendered by the Department of Veterans Affairs.

DISABILITY.GOV This U.S. federal government website gives information on disability programs and services. It helps find information on how to apply for disability benefits, find a job, get health care or pay for accessible housing. www.disability.gov HELP OUR MILITARY HEROES is a non-profit organization dedicated to providing the military wounded with fully equipped handicapped vehicles. www. helpourmilitaryheroes.org WOUNDED WEAR Provide free fashionable clothing kits and modifications to wounded warriors that empower them to rediscover the hero within. (757) 773-8079 http://www.woundedwear.org/

Important Numbers addition to the already-created Continental Army which was Teléfonos de interés para los veteranos authorized in June of 1775.

The creation of this fleet was The Navy Birthday: Not To Be CRISIS LINE not without controversy.

Confused With Navy Day 1-800-273-TALK(8255) In fact, it was hotly The U.S. Navy birthday debated for 11 days should not be confused "Press 1 for Veterans" in the Continental with Navy Day, which Congress. According was created in 1922 to U.S. Department of Veteran Affairs Line-Up from 8 to 9:30 a.m Parade 10 a.m. to the official website recognize the service 806-472-3420 of the U.S. Navy, of all Navy members.

Down Historic Broadway, East to the Civic Center Lubbock Vet Center some in that debate Believe it or not, Navy 806-792-9782 or 877-927-8387 were convinced that Day pre-dates official having a standing navy recognition of the Navy 2-1-1 was “the maddest idea in Birthday. Navy Day is Information and Referral the world.” observed on October 27.

Información y referencia In the end, the debates were That date was chosen, so the won by “navalists” who were story goes, in honor of President Latino Lubbock Magazine in favor of adding a naval fleet Teddy Roosevelt whose birthday www.loshermanosfamilia.org 806-792-1212 as another branch of defense in is also on the 27th.

Email your news and info to news@latinolubbock.net by the 18th before the preceding month Page

"Honoring All Who Served"

Sat., November 6, 2021

To register or for more details visit: 20

Memorials

DAMIAN GILBERT ESPARZA was born to Damian and Dionicia Esparza in Lamesa, Texas n October 3, 1951. He married his first wife, Gloria Esquivel in 1969 with whom he had three children. He was a graduate of Lamesa High School and Texas Tech University, where he earned a BA in Journalism at the spry young age of 59.

Damian was well-known for being a remarkable vocalist and founding member of the legendary Lubbock-based band Mi Tequila. He continued to play with various area bands throughout his life. Later in life, his passion for music continued to help him thrive in his career as a Program Director and DJ for KEJS/Power 106 where he created and hosted the wildly popular radio show “The Jalapeño Mix” until his retirement from radio.

On February 14, 1997, Damian married the love of his life, Irene.

Damian gave his life to Christ in 2007.

He He served as the Praise and Worship Leader of his church family at Celebration Christian Center from 2010 to 2020.

Survivors include his wife, Irene Esparza; their children, Monica Aleman, Gilbert Esparza, Andrea Esparza, Iris (Jessie) Marin, Jennifer Mendez, Ashley Ibarra; grandchildren, Maribel Rodriquez, Kelsey Cuellar, Alexis Esparza, DJ Garcia, Vanessa Esparza, Erin Segovia, Darrion Mendez, Zenn Marin, AJ Marin; seven greatgrandchildren; brother, Ray (Alicia) Esparza; He was preceded in death by his parents, Damian and Dionicia Esparza; and brother, Ruben Esparza.

ERIC M. BARRERA, 49, went to his eternal home September 14, 2021. He was born December 19, 1971, in Lamesa, TX to Martin and Alicia Barrera. He was employed at Wilbur Ellis as a hazmat technician. He was a member of Pleasant Hill Baptist church and Trinity Fellowship Church. Eric enjoyed boating, fishing, seeing the world and spending time with family. Those left to cherish his memory are his significant other Lisa Byers; his children Joshua Barrera, Brianna Barrera, Kianna Barrera, Erica Barrera, and Jory Barrera; his grandchildren Kainen Ravelo, Bostyn Pope, Ayden Headrick, Jasper Barrera and one grandson on the way; his brother Rocky Barrera (Linda), Bobby Barrera (Gloria); and his sister Annette Elizondo (Norberto).

Eric is preceded in death by his parents Martin and Alicia Barrera, his sister Jeanette Barrera, and his granddaughter Kaia Rose Barrera.

MARIA ARCADIA (CALLA) MONTELONGO ROSALES, 87, passed peacefully on September 4, 2021. She was born January 12, 1934, in San Luis Potosi, Mexico to Heliodoro and Petra Montelongo.

She married Alfredo Rosales on December 26, 1957, and they shared 49 years together. She was co-founder of Montelongo's Mexican Restaurant. Maria was a member of Our Lady of Grace Catholic Church, a Guadalupana, and a Cursillista.

Those left to cherish her memory are her three daughters Yolanda Herrera (Juan) of San Antonio, Delia Rosales, and Rosemary Rosales of Lubbock; her three sons Ramon Rosales, Paul Rosales (Yolanda), and Rudy Rosales of Lubbock; her two brothers Chavelo Montelongo of Lubbock and Roy Montelongo (Janie) of Colorado Springs, CO; her 25 grandchildren and 25 great-grandchildren.

Maria is preceded in death by her husband Alfredo Rosales, her two sons Joe and Abel, her granddaughter Mireya Rosales, and her great-grandson Isaiah Rodriguez.

LINDA KAY PALACIO went to her eternal home on September 9, 2021, at the age of 69. She was born September 30, 1951, in Lamesa, TX to Jay Diaz and Soyla Luna. She married Raymond Palacio September 16, 1998, and they shared 24 years together. She was employed at Westmont Christian Church as a custodian. Linda enjoyed gardening, listening to music, craft making and shopping.

Those left to cherish her memory are her beloved husband Raymond, Ralen Delgado (Jordan, Alyssa, Jaylon), Justin Delgado (Justin Jr., Tristin), Jessica Delgado, Reggie Delgado (Israel, Rachel), and Sonia Cherry (Dylan, Homer, Brittny, Sarah).

She is preceded in death by her parents Jay Diaz and Soyla Luna, her sisters Diana Kendrick and Edna Diaz, and her brothers Michael Diaz and Eddie Diaz.

Lauro Benavides, Jr., 77, passed away September 14, 2021. He was born in Rangeville, TX on July 29, 1944, to Lauro and Alicia Benavides. He loved listening to music, watching western movies, bowling, and working with farm animals.

Those left to cherish his memory are his sisters Maria Ellina Guzman and Bacilia Ramona Benavides; his brothers Omar N. Benavides (Rose Ann) and Oscar J. Benavides (Sylvia); his Godson; 23 nieces and nephews and 49 great nieces and nephews and 22 great-great nieces and nephews.

He is preceded in death by his parents Lauro Isidro Benavides and Alicia Concepcion Benavides, his brothers Luis Angel Benavides and Jose Abraham Benavides, and his sister Graciela Alicia Gonzales.

Copyright 2021 by Latino Lubbock Magazine

LUIS AND RAMONA RUIZ passed on September 19, 2021. They were married on August 3, 1973.

They raised their boys in their home in Idalou since 1984. In 1997 they welcomed home their first grandson, and from there, their family grew. Luis and Mona lived for their grandkids, never missing an event or a game. They expressed their love for family from day one.

Their spirits left this world hand-in-hand at the same time on September 19, 2021, surrounded by their family, just as they lived.

And they will forever be missed.

Luis and Ramona were preceded in death

by Ramona’s mother and father, Jesus and Jovita San Pedro; and her sister, Vicki Mendoza; Luis’s mother and father, Elvira Ortiz and Luis Ruiz Sr., brother, Fernando Ortiz, sister, Maria Luisa (Ruiz) Olvera, and their grandson, Pablito Alejandro Ruiz.

Survivors include their children, Paul Ruiz and wife, Diana Saldana and Luis Ruiz; grandchildren, Kevin Ruiz and his wife, Hannah, Sean, Corbin, Emili, Campbell, and Graham Ruiz; great-grandchildren, William and Axl Ruiz; daughters-in-law, Staci Brown and Lilia Linebaugh, and numerous nieces and nephews.

Luis is also survived by his siblings, Maria Consuelo Santos, Mario Ruiz (Maria, Ronald Ruiz, Benito Ortiz (Joan), and Jeannette Jacques (Hector); and step-father, Ismael Ortiz.

Ramona is survived by her siblings, Jesus San Pedro and wife Leo, Joe San Pedro, and Minnie San Pedro.

To everything there is a season, a time to every purpose under the sun… ECCL 3:18.

REVEREND GEORGE ALBERT RONEY, 69, of Lubbock, died September 3, 2021.

George was born June 26, 1952, in Pampa, Texas. He was ordained a priest on June 3, 1978 and served a number of parishes within the Lubbock Diocese.

He was preceded in death by his parents, James Ralph Roney and Lucille (Warminski) Roney. He is survived by his brother, David Roney and wife, Paula of Denver, Colorado, sisters Anne Roney of Odessa, Texas, Teresa Murphy and husband, John of Midland, Texas, Elizabeth Garrison and husband, John of Houston, Texas. Joan Dooley and nephew, Mathew Dooley of Amarillo, Texas, and niece Veronica Dooley of Austin Texas.

NOTE: American Flag displays that the individual was a veteran.

All Rights reserved.

MANUEL ORTIZ ,73, passed away September 21, 2021. He was born May 9, 1948, in San Marcos, TX to Alfredo and Cruz Ortiz.

He married Lupe Ortiz September 22, 1967, in O'Donnell, TX and they shared 54 years together. Manuel was retired after employment at the City of Lubbock as a Waste Management Officer. He enjoyed restoring cars, watching sports, and shooting pool.

Those left to cherish his memory are his wife Lupe Ortiz, his two sons Steve and James Ortiz, his four grandchildren, and his six great-grandchildren.

He is preceded in death by his parents and his two sisters.

MARTHA ARMENTA LUCERO, 53, was born May 22, 1968, in Lubbock to Ignacio and Ernestina Armenta. She graduated from Lubbock High in 1986 and later married the love of her life, David Lucero III on July 7, 1990, in Lubbock. She worked for Covenant Medical Group for over 17 years and was an active member of St. Joseph Catholic Church. Her ministry extended beyond the church as she was a very caring person who would never refuse prayer for someone who was in need.

On the afternoon of September 13, 2021, Martha Armenta Lucero was called form this earth, into the arms of her eternal father. Those left to cherish her memory are her husband, David Lucero III of Lubbock; her mother, Ernestina Armenta of Lubbock; three daughters, Adela Lucero of Lubbock, DeAnn Llanas and husband Bobby Llanas of Ft. Worth, Maria Louisa Lucero of Lubbock; four brothers, Ignacio Armenta Jr., Raymond Armenta and wife Gloria, Joe Armenta, Lupe Armenta all of Lubbock; four sisters, Irma Armenta, Margaret Madrid, Mary Helen Garcia, Sara Armenta all of Lubbock; six grandchildren, Anthony, Aliyah, Analise, Andrew, Mateo, and Alyza; along with numerous nieces, nephews, aunts, uncles, cousins and God children.

She is preceded in death by her father, Ignacio Armenta and a sister, Yolanda Armenta Torrez.

Leonard Martinez, Jr., 57, was born in Lubbock on November 9th, 1963.

He passed away September 7, 2021.

He was an excellent student and graduated from Monterey High School in 1982. He loved his family dearly, and enjoyed family get togethers and barbecues.

Those left to cherish his memory are his brother Rick (Elizabeth) Martinez, sisters Beckie M. Garcia and Terry Martinez, nephews Ricky (Kat) Martinez, Jr., Aaron Garcia, and niece Andrea M. (Jeremiah) Moreno, along with great nieces and nephews. He was preceded in death by his father Leonardo Martinez and his beloved mother Leonides ‘Nena’ Martinez.

RUDY A. RIVERA, 78, passed on September 17, 2021.

He was the husband of Christina Rivera.

They married on July 7, 1960 and shared 61 years together. He was born on March 3, 1943, in O'Donnell, Texas to Polito and Matilde Rivera. He was a retired diesel mechanic of 45 years and a lifetime active member of Our Lady Grace Catholic Church.

Rudy is survived by his wife Christina Rivera of Lubbock; his sons Rudy Rivera Jr, Frank Rivera and John Anthony Rivera all of Lubbock and Robert Rivera of Grand Prairie; his grandchildren Adam, Addie, Michael, John, Jordan, Cathy, Yishai and Taylor; his 6 great-grandchildren; his sisters Gloria Rivera of Tulare, CA, Eva Rojas of Dalhart, Tx and Corina Trevino of Minnesota; and many, many nieces and nephews.

Rudy is preceded in death by his parents Polito and Matilde Rivera, his infant son Juan Jesus Rivera, and his brothers Eloy Rivera, Elujio Rivera, Selso Rivera and Adan Rivera.

SAN JUANITA REYNA DE LEON VALENCIANO, 69, passed away September 7, 2021.

She was born on March 28, 1952, in Taft, Texas. She was the sixth child of Margarita Reyna De Leon and Andres De Leon. San Juanita graduated from Lubbock High School in 1971, attained her Barber Certificate in 2002, and realized her lifelong dream of attaining her undergraduate degree from Texas Tech University in 2019.

She was a friend to all, and was a proud member of the Our Lady of Grace Guadalupanas, St John Neumann Roses, St John the Baptist Catholic Church Women's Group, the Lubbock Red Hatters, Lubbock Hispanic Association of Women, Raiders Rojos, and Girl Scout Troop 6073.

She is survived by her husband of 50 years, José Valenciano; her children: Maria Samantha Montaño (Roy Montaño), Bianca Renee Valenciano Sias (Don Sias), José Antonio Valenciano (Brittany Lara); five grandchildren; her siblings: Andre De Leon, Victoria De Leon, Joe De Leon, Maria Ballard; beloved in-laws, cousins, nieces, and nephews. She is preceded in death by her parents and her sister Francisca Hernandez who welcomed her to her heavenly home.

October Prayer Father God, please bathe my heart in your goodness and reach through me and my influence to extend your love to others. Make my heart and hope find its hope in you. In Jesus' name, I pray. Amen.

“Surely goodness and love will follow me all the days of my life, and I will dwell in the house of the LORD forever.” ~ Psalm 23:6

October/octubre 2021, Vol. 15, Issue 10

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Photos & Memories - Aquí y Alla 12th Annual "Vamos a Pescar, Let's Go Fishing" - Part I

Frankie the Fish took time to pose with many kids!

The fish were biting and families were having a great The participants enjoyed lunch at the event, as well as The LPD Mounted Patrol took time to come enjoy a time. The lake is stocked annually by Los Hermanos juicy watermelon! beautiful day in the sun with families and community!

Familia to offer a better fishing experience.

St. Joseph's Jamaica

Many folks came out to support the church jamaica.

Some volunteers served up fresh fruit and beautiful Families like the Negrettes got a chance to catch up You can always count on these folks to go the extra smiles. and enjoy the jamaica. mile and serve with all their heart. Thanks ya'll! Great turkey legs and brisket!

Our Lady of Guadalupe Jamaica

Some families wore their masks and some chose not Families gathered to enjoy the music and community. The event is a great way to connect with other volun- Hardworking volunteers took pride in being able to gathto. Either way, the environment was fun and safe. teers and some great cooks! er again, outdoors with the church community.

Lubbock High Spurs Parade

Lubbock High Cheerleaders cheered their team and Student from the football team were represented at the LISD Police Chief Ray Mendoza made sure the streets Los Hermanos Familia served as this year's parade fellow students on!

Spurs Parade! were safe for the particpants.

Grand Marshall's proudly displaying the Westerner flag!

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Submit Memorials online at www.latinolubbock.net/specialtyads

Kid's Activities Page

Pic

The Gallo Copyright 2017 by Latino Lubbock Magazine.

All Rights reserved.

Make your calaverita

Preparing for Día de los Muertos

Día de los Muertos - Nov. 1st Día de los Angelitos - Nov. 2nd

_Do you know what the calaveras are?

They are phrases with rhyme about death that visits someone to take him. You can make calaveras about your friends. Remember to use synonyms of death. Do not forget that in the calaveras death never appears in a macabre form, it is a joke.

Mexicans have a particular humor sense.

We laugh at death.

Papel Picado

(Cut or punched out tissue paper) Papel picado is a Mexican art used for national celebrations like Independence Day and Day of the Dead. Above is a sample of what it looks like. Get some tissue paper and scissors, fold over about 2 to 3 times, then cut out shapes, then unfold. It’s easy so give it a try.

Sugar Skulls Typical Mexican candies made to celebrate the Day of the Dead include alfeñiques or skulls made from sugar and decorated with colored bands. Why not learn how to make them and prepare sugar skulls to decorate your altar.

Ingredients: 2 cups of confectioner’s sugar, 1 egg white, 1 teaspoonful of corn syrup, ½ teaspoonful of vanilla, 1/3 cup of corn flour edible vegetable coloring. Utensils:1 twoliter glass or plastic bowl, 1 wooden spoon or spatula, 1 sieve, and 1 fine paint brush.

What you have to do: 1. Place the syrup, vanilla and egg white in the bowl and mix with the wooden spoon or spatula. 2. Sift the confectioner’s sugar and add it to the mixture. 3. When the ingredients are well mixed together, knead them into a ball with your fingers. 4. Sprinkle some corn flour on a table or other flat surface, spread out the mixture and knead it until it becomes smooth and easy to handle like tortilla dough. 5.

Then, make small figures like crosses, coffins, skulls, plates of food, baskets of flowers, or anything else you like. Leave your figures on the table to dry for three hours, and then paint them with vegetable coloring.

Make an altar

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