Chapter 1: Technology trends for digital signage

CHAPTER 1

TECHNOLOGY TRENDS FOR DIGITAL SIGNAGE

It is observed that the innovation and the future of the D.S. and especially in 2022, is given by the Interactivity and augmented reality, integration with other POS platforms, irregular Videowall, servers to the Nub, 4 and 8K screens, interactive experience and integration with mobile devices.

It is worth noting that technological tools predominate in innovation and future trends, as businessmen stated that not many are within the “obsolete and traditional” range.

TECHNOLOGY TRENDS FOR DIGITAL SIGNAGE

INNOVATIVE SCREEN AND FORMAT TRENDS 2022

Interactivity and augmented reality

LED Panels Integration with other POS platforms

Integration with mobile devices Irregular Videowall

Exploitation of Data Lakes Servers to the Cloud

Interactive experience 4 and 8K displays

TOOLS

Big Data and Business Intelligence

Internet of Things (IoT) Facial Detection and Recognition

Manual content admin of content Remote support

Content Personalization (Artificial Intelligence)

TRADITIONAL OBSOLETE INNOVATIVE FUTURE TRENDS

MAIN SEGMENTS OF DIGITAL SIGNAGE PROJECTS IN 2021

Compared to 2020, we see that the segments proportion remains very similar across Latin America, with Retail & Commercial, and Banking & Corporate having the largest market share.

However, it should be noted that in Mexico and Central America, the Banking and Corporate segment continued to lead in terms of market share.

In the case of the Andean Region, the education and health, banking and commerce sectors are evenly distributed in terms of project execution; it is perhaps this region that shows the greatest homogeneity.

It is important to highlight that the Commerce and Retail segment has also been growing significantly, particularly in Brazil and Southern Cone, with more Digital Signage companies providing their services to this type of organizations.