Market investment opportunities

2016

Retail 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Hospitality

Banking Healtcare Entertainment Education Stadiums & Playgrounds Transportation Corporate

Fuente: Grand View Research

According to the article “Digital Signage in 2021: Is this a good time to invest?” “Companies were hit hard by the COVID-19 pandemic. One of the industries hardest hit by the new coronavirus crisis was that producing display and display technology. Interactivity, personalized content data analytics and artificial intelligence are just some of the trends dominate digital signage”.

The same analysis evidenced that the display and visualization technology, is linked to other industries and can not function without them; it depends heavily on the closures and their results. On the other hand, digital signage is very flexible and can handle crises well due to its technological nature and future orientation.

Predictions are also positive, according to Meticulous Research it is estimated that “the digital signage market will grow at a CAGR of 4.3% from 2020 to 2027 to reach USD 19.44 billion by 2027. The recovery scenarios depend largely on the ability of governments.

From another point of view, the Colombian Association of Systems Engineers (ACIS) stated: “Latin America is moving rapidly towards the optimization of its telecommunications networks. In fact, according to figures from FBA Latam Chapter, in collaboration with IDATE Digiworld, during 2020 there were 81.7 million homes connected through Fiber Optic (FTTH/B), which represents a 48 % growth compared to 2019”.

This expansion, as explained by the FBA Latam study, responds to the growing demand of households for more data and higher bandwidth, this to meet the new digital consumption habits driven by isolation and the Covid-19 pandemic.

In the case of Colombia, and according to data from CRC (Communications Regulation Commission of the Republic of Colombia), “the country is the third largest telecommunications market in the region, closed September with 8.25 million fixed Internet customers, 560,000 more in a year, but with no major variation with respect to the end of August. Of the total, fiber to the home (FTTH) accounted for 21.3%, compared to 16.7% in September 2020”.

The Colombian Association also points out that the “evolution from traditional companies, with all their workers gathered in the same location, to distribu-

ted companies, where employees carry out their activities from different locations, especially from their homes, stimulated telecommunications providers to accelerate investments in fiber optics”.

It is worth noting that with respect to specific technology categories, investments are aimed at: Connectivity (mostly cellular technology), sensors for data capture in machines, fleets and loads, Services and Software. In particular, investments in software are mainly in applications for manufacturing operations, asset management, cargo management, operations, air traffic monitoring, in-store contextualized marketing, and investments in analytics software.

Position in the ranking

41

51

54

55

59

61

63 Digital competitiveness in Latin America

Chile

Brazil

Mexico

Peru

Argentina

Colombia

Venezuela

2020 Digital Competitiveness Index Score (100 = Most Competitive) Position in the ranking

23,99 61,52

52,10

51,51

50,12

48,78

46,45

It measures the ability of 63 economies to adopt and explore digital technologies and assesses three pillars: knowledge, technology, and future readiness. Source: IMD World Digital Competitiveness Ranking

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