Market investment opportunities
2016
2017
2018
Retail
2019
2020
2021
Hospitality Banking
2022
Entertainment Healtcare
Education
2023
2024
2025
Stadiums & Playgrounds
2026
2027 Corporate
Transportation
Fuente: Grand View Research
According to the article “Digital Signage in 2021: Is this a good time to invest?” “Companies were hit hard by the COVID-19 pandemic. One of the industries hardest hit by the new coronavirus crisis was that producing display and display technology. Interactivity, personalized content data analytics and artificial intelligence are just some of the trends dominate digital signage”. The same analysis evidenced that the display and visualization technology, is linked to other industries and can not function without them; it depends heavily on the closures and their results. On the other hand, digital signage is very flexible and can handle crises well due to its technological nature and future orientation.
of its telecommunications networks. In fact, according to figures from FBA Latam Chapter, in collaboration with IDATE Digiworld, during 2020 there were 81.7 million homes connected through Fiber Optic (FTTH/B), which represents a 48 % growth compared to 2019”.
This expansion, as explained by the FBA Latam study, responds to the growing demand of households for more data and higher bandwidth, this to meet the new digital consumption habits driven by isolation and the Covid-19 pandemic.
Predictions are also positive, according to Meticulous Research it is estimated that “the digital signage market will grow at a CAGR of 4.3% from 2020 to 2027 to reach USD 19.44 billion by 2027. The recovery scenarios depend largely on the ability of governments.
In the case of Colombia, and according to data from CRC (Communications Regulation Commission of the Republic of Colombia), “the country is the third largest telecommunications market in the region, closed September with 8.25 million fixed Internet customers, 560,000 more in a year, but with no major variation with respect to the end of August. Of the total, fiber to the home (FTTH) accounted for 21.3%, compared to 16.7% in September 2020”.
From another point of view, the Colombian Association of Systems Engineers (ACIS) stated: “Latin America is moving rapidly towards the optimization
The Colombian Association also points out that the “evolution from traditional companies, with all their workers gathered in the same location, to distribu-
LATIN AMERICA DIGITAL SIGNAGE MARKET RESEARCH REPORT • 2022
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