Marios Schwab: The Brand

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MA R I O S S C HWA B

MA R I O S S C HWA B

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MA R I O S S C HWA B

How do they function?

MEET THE TEAM

How do they function?

MEET THE TEAM

MA R I O S S C HWA B

MA R I O S S C HWA B

How do they function?

MEET THE TEAM

How do they function?

MEET THE TEAM

MA R I O S S C HWA B

MA R I O S S C HWA B

What is his style?

ABOUT THE AESTHETIC

What is his style?

ABOUT THE AESTHETIC

MA R I O S S C HWA B

MA R I O S S C HWA B

Who is the target market?

CUSTOMER PROFILE

THE MUSE

MA R I O S S C HWA B

MA R I O S S C HWA B

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

MA R I O S S C HWA B

MA R I O S S C HWA B

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

MA R I O S S C HWA B

MA R I O S S C HWA B

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

NECK BRACE ACCESSORY Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

MA R I O S S C HWA B

MA R I O S S C HWA B

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

Nerves, Muscles and senews of the body

A U T U M N / W I N T E R 2015

MA R I O S S C HWA B

MA R I O S S C HWA B

Nature and Human Ancestry

S P R I N G / S U M M E R 2013

MA R I O S S C HWA B

MA R I O S S C HWA B

Nature and Human Ancestry

S P R I N G / S U M M E R 2013

Nature and Human Ancestry

S P R I N G / S U M M E R 2013

MA R I O S S C HWA B

MA R I O S S C HWA B

Nature and Human Ancestry

S P R I N G / S U M M E R 2013

MA R I O S S C HWA B

Additional details

embellishments

MA R I O S S C HWA B

Nature and Human Ancestry

S P R I N G / S U M M E R 2013

Nature and Human Ancestry

S P R I N G / S U M M E R 2013

MA R I O S S C HWA B

MA R I O S S C HWA B

HIS MODERN CLASSICAL WAY OF STYLING AND MANIPULATING FABRICS IN A SENSOUS WAY ON THE BODY REFERS TO THE LIKES OF AZZEDINE ALAIA. C O M PA RATIVE PRO D U CTS & COMPETITORS

MARIOS FEELS THE SAME WITH HALSTON, A DESIGNER WHO CREATED FLUID SILHOUETTES WHICH WAS NOTICEABLE IN MARIOS’S S/S 2009 COLLECTION WHICH CLINCHED THE DEAL TO BECOME THE CREATIVE DIRECTOR IN 2007.

‘HE USED A LOT OF JERSEY IN THE COLLECTION IN A VERY MODERN WAY’ ‘THE SILHOUETTES WERE ALSO VERY FLUID, AND WE THOUGHT THEY HAD A VERY MODERN HALSTON INTERPRETATION.’’ (NICKY YATES, 2009)

MARIOS’S STRONG CONNECTION WITH THE FEMALE LIFESTYLE LEADS HIM TO CONTINUE TO DESIGN EDURING FASHION FOR WOMEN THAT ARE INDIVIDUAL AND INNOVATIVE.

MARIOS COMPETES WITH LUXURY HIGH END COUTURE AND BRIDAL WEAR DESIGNERS OF WHICH AIM TO PRODUCE QUALITY GARMENTS AT SIMILAR PRICE POINTS WHERE SOME DESIGNERS ARE TREND DRIVEN MARIOS DESIGNS FOR A BODY CONCIOUS CUSTOMER OF AN OLDER TARGET AUDIENCE ALLOWING HIM TO WORK IN A NICHE MARKET.

C O M PA RATIVE PRO D U CTS & COMPETITORS

MA R I O S S C HWA B

MA R I O S S C HWA B

Company Image

MA RK ETI N G & RETA I L

Company Image

MA RK ETI N G & RETA I L

MA R I O S S C HWA B

MA R I O S S C HWA B

MA R I O S S C HWA B