Recruiting brochure

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93

495

95

Wakefield

Winchester Somerville

Watertown Waltham

90 Wellesley

Framingham

Boston

Newton

Natick Needham

Hopkinton Dover

Westwood

93

Medfield Chatham Milford

Franklin

95

The Commonwealth Offices

C

the right tools. the right agents. the right size.

Commonwealth

Cambridge

Cambridge, MA 02138 1 Mifflin Place, Ste. 407 Chatham, Ma 02633 214C Orleans Rd. Dover, MA 02030 14 Dedham St. Framingham, MA 01701 1 Edgell Rd. Franklin, MA 02038 9 Main St. Hopkinton, MA 01748 76 Main St. Medfield, MA 02052 266 Main St. Milford, MA 01757 199 Main St. Natick, MA 01760 1 Common St. Needham, MA 02492 1492 Highland Ave. Newton, MA 02461 64 Needham St. Somerville, MA 02144 205 Holland St. Wakefield, MA 01880 29 Albion St. Waltham, MA 02451 693 Main St. Watertown, MA 02472 161 Mt Auburn St. Wellesley, MA 02482 592 Washington St. Westwood , MA 02090 549 High St. Winchester, MA 01890 39 Church St.

CommonMoves.com

617.492.0021 508.785.2111 508.879.0555 508.530.0150 508.435.6333 508.359.2355 508.478.8800 508.655.1211 781.444.7015 617.969.2121 617.666.2121 781.245.4151 781.313.2800 617.926.5280 781.237.8000 781.329.7500 781.729.7777


I

It has been a year since I started with Century 21 Commonwealth. I am so happy that I was hired to work with this office. As a new agent I have learned and grown so much because of the people I work with. Everyone has been so helpful to me. I am looking forward to working here for many years to come! Cheryl Holmes / Watertown The 100 Days to Greatness program is great in that it provides insights to prospecting and gives structure and accountability to my efforts. I will take away valuable lessons in prospecting, setting goals and creating Clients for Life. I have measurable results to prove the program works — ­ with one deal closing before I will have completed the course and several others in the works. Michelle Lane / Wellesley I believe a top-notch graphic arts and design department is crucial to any growing business. I feel Commonwealth offers the marketing and public relations support required in an ever-growing and competitive marketplace. It has made all the difference to my public image and helping to keep my name in the forefront of buyers and sellers. Medea Palandjian / Watertown

C

the right tools. the right agents. the right size.

Commonwealth

Testimonials

CommonMoves.com

Working for CENTURY 21 Commonwealth is like being part of a large family, there is support from the manager level all the way down to your coworkers within the office. Commonwealth has many different systems that help agents achieve their business goals and helps keep agents on track. Working with the management, I have also been able to develop a marketing plan that ensures a continuing stream of business. My business continues to grow, year in and year out Meg Steere / Watertown Commonwealth continues to train and educate us with all the upgraded and innovative technology. This keeps us topnotch and professional. The support we receive is invaluable to my business. Bo Lee / Natick


The CENTURY 21 System is the world’s largest residential real estate sales organization.

WHAT SETS THE CENTURY 21 SYSTEM APART?

6,900 OFFICES

OVER

CUSTOMER SATISFACTION

According to the J.D. Power 2014 Home Buyer/Seller Satisfaction Study™, ® the CENTURY 21 System ranked “Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers”.

100,000

75

AGENTS IN

COUNTRIES

More Facebook fans and Twitter followers than any other real estate brand.

BRAND AWARENESS

Among consumers presented with a list of other real estate organizations, the CENTURY 21 System was identified as the real estate brand with the highest level of brand awareness. When asked “Which of these real estate agencies have you ever seen or heard of?”, 94% of respondents said they were familiar with the C21 brand. (Base: 1,200 respondents. Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next two years; Results significant at a 90% confidence level.)

94%

91%

86%

67%

46%

CENTURY 21

RE/MAX

Coldwell Banker

Prudential

Keller Williams

41%

20%

18%

13%

Real Living

Realty Executives

Weichert Realtors

ERA

CENTURY21.COM/CAREERFRANCHISE/REAL-ESTATE-CAREER

CENTURY21.COM IS THE MOST VISITED REAL ESTATE FRANCHISE WEBSITE, with the highest number of unique visitors of any franchise website in the industry according to a recent Comscore survey.

#1

Are you ready to step out of the shadows and join this elite force of CENTURY 21 affiliated agents? The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014 – May 2014. Your experiences may vary. Visit jdpower.com Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013 Wave 2: September 30th- October 14th 2013 © 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and SMARTER. BOLDER. FASTER.® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.


STILL THE MOST RECOGNIZED. It’s what happens with a bolder brand.

LEADER IN BRAND AWARENESS

Q

In 2013, the CENTURY 21® System was found to have the highest brand awareness level among consumers presented with a list of real estate agencies; a trend we have upheld since 1999.

MOST RECOGNIZED NAME IN REAL ESTATE As in previous years, the CENTURY 21 System was selected as “the most recognized name in real estate” when consumers were presented with a list of real estate agencies. Thirty-five percent of individuals surveyed identified CENTURY 21 as the most well-known brand. The nearest competitor was a substantial 10 percentage points behind.

“Please tell me which of these real estate agencies you have ever seen or heard of?” (Base: 1,200 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years;

CENTURY 21 RE/MAX Coldwell Banker Prudential Keller Williams 46% ERA 41% GMAC/Real Living 20% Weichert, Realtors 18% Realty Executives 13%

Q

94% 91% 86% 67%

“Which of these agencies, if any, is the most recognized name in real estate?” (multiple choice question) (Base: Consumers Aware of Brand. CENTURY 21 RE/MAX Coldwell Banker Prudential Keller Williams Weichert, Realtors ERA GMAC/Real Living Realty Executives

SMARTER. BOLDER. FASTER.® © 2014 CENTURY 21 REAL ESTATE LLC. ALL RIGHTS RESERVED. CENTURY 21® AND THE CENTURY 21 LOGO ARE REGISTERED SERVICE MARKS OWNED BY CENTURY 21 REAL ESTATE LLC. CENTURY 21 REAL ESTATE LLC FULLY SUPPORTS THE PRINCIPLES OF THE FAIR HOUSING ACT AND THE EQUAL OPPORTUNITY ACT. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED. Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question is based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question is based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013 Wave 2: September 30th- October 14th 2013.

35% 25% 15% 11% 8% 6% 6% 5% 5%


All Centered Around You

21Online.com速 is your gateway to the many tools and systems that will set you apart from the competition. Through this secure portal you can access your listings, manage leads, access a CRM system, read the latest industry news, access powerful marketing tools and so much more. Explore the following pages and see how 21Online.com can help you manage and grow your business.


Your online resource for acce C21 SOCIAL XCHANGESM C21 Social XchangeSM

Social Media Marketing Made Simple

The C21 Social Xchange combines Google search and social media marketing tools, plus a powerful video creation app to empower CENTURY 21® Agents to build their sphere of influence, manage social media communications and enhance their presence on the world’s largest search engines - Google and YouTube*. *comScore, January 2014 http://www.comscore.com/Insights/Press_Releases/2014/2/ comScore_Releases_January_2014_US_Search_Engine_Rankings

CENTURY 21 Business Builder® Keep your name top-of-mind with prospects and clients CENTURY 21 Business Builder is a customer relationship manager (CRM) and marketing engine designed specifically for real estate sales professionals. This comprehensive system enables you to design, create, and manage marketing campaigns, actively engage your contacts and clients, and cultivate relationships from the initial lead through to a successful home sale. The tool is integrated with LeadRouter™ for CENTURY 21®, CREST EDGSM and 21Online.com, thereby creating a seamless, easy to use experience.

PR Studio

Listing Central

Promote Your Business Through PR Studio

Save time and get your listings noticed

Choose from around 100 news release templates, and within minutes, PR Studio can send your accomplishments and announcements to local media outlets with a simple click of a button. Raise awareness, generate buzz and earn credibility with minimal effort and no cost to you.

The 21Online.com® homepage is your personal dashboard Put the power of this personalized intranet Web site to work for you. Place your mission-critical sections front and center, save links to your favorite resources, and more. 21Online.com offers you rapid access to the tools and information you need to accelerate your business goals.

With just a few simple steps, this tool lets you: enhance your listings with photos, videos, and slide shows; add virtual tours and open house information; modify or add property descriptions in English or Spanish; and map your properties. Broker level access provides the ability to create listings immediately using Listing Central.

MY C21® Site Capture prospects and promote your business on the web Do you have your own Web site? Consumers search for properties online more now than ever before, and as real estate professionals, it is critical to be visible online. My C21 Site is a free tool that provides System members with the power to create high quality Web sites leveraging century21.com® tools and resources. It is available for sales associates, teams and offices.


elerating your business goals. CENTURY 21 Preferred Client ClubSM (PCC) Stay in touch with prospects and past clients effortlessly Experience the benefits of the CENTURY 21 Preferred Client Club (PCC) to follow up with past clients and build their loyalty. It is our premier program that supports you in your ongoing customer relationship marketing efforts. This program sends high quality communications 8 times per year over a 2-year, 5-year or 7-year period. Enroll clients in this exclusive program to stay in touch with them over the long term without sacrificing your time. All mailings are personalized with your contact informa­tion, and you can add or renew clients through 21Online.com® by selecting the links on your homepage.

LeadRouter™ for CENTURY 21® Program Capture and manage every lead This powerful software package captures leads from homebuyers and sellers, and matches this information with the appropriate Sales Associate according to business rules set by the office. In addition, LeadRouter instantly informs you of the lead by phone (or through other communication channels if requested), enabling you to respond to consumers within minutes of receiving the request. Never lose a lead again with LeadRouter.

CENTURY 21 Brand CenterSM Learn our brand guidelines and download brand logos and assets The Brand Center is a CENTURY 21 Brand StudioSM component that offers guidelines, assets and all of the visual and verbal tools to assure consistency across the CENTURY 21 brand. Find CENTURY 21 brand guidelines to keep communications within brand standards. Access a gallery of images including logos, images, yard signs, PowerPoint templates and more. The Brand Center is also the place to access and download your full library of CENTURY 21 company name (DBA) logos.

CENTURY 21 AdMakerSM Create compelling advertising at this one stop shop AdMaker is a CENTURY 21 Brand Studio component that lets you create more professional-looking advertising, in a more efficient manner, generating significant savings in time and money while leveraging all that the CENTURY 21 brand can provide. AdMaker provides a quick and easy way for you to handle any of your advertising needs for listings, recruitment, self-promotion and much more. Create materials across the different media types, such as print, online, outdoor, TV and radio. In a matter of minutes, you can create compelling advertising materials utilizing the latest creative materials that are brand approved.

THE GOLDEN RULER®

CENTURY 21 Campaign CenterSM

Maximize and measure online visibilit

Insight on the National Advertising Campaign

THE GOLDEN RULER measurement tool provides reports on consumer views and leads resulting from the distribution of your CREST EDG and 21Online.com enhanced listings to over 800 real estate industry and aggregator Web sites. It is a comprehensive marketing tool for your online listings and gives you the ability to provide consistent and meaningful updates to your seller. THE GOLDEN RULER differentiates the CENTURY 21® System approach to marketing vs. our competitors, showcasing our innovative approaches to better supporting you and servicing your customers.

The Campaign Center is a CENTURY 21 Brand Studio component that provides an overview of the current national advertising campaign and other marketing programs. In addition, you can access materials supporting our national advertising campaign, sponsorships and other marketing programs. Not only will you have access to our national marketing programs, but you will also have access to information and assets to leverage at a local level.


CENTURY 21® Unique Property Sites

Quality Service Surveys (QSS)

Increase online listing exposure and generate more leads CENTURY 21 Unique Property Sites are professionally designed individual property Web sites automatically created at no cost for each listing on century21.com. These sites are dedicated to selling that particular property and with unique domain names like 123MainSt.C21.com; it will make it easier for consumers to find them and connect with the listing agent.

Capitalize on positive feedback Agents and Brokers can request a Quality Service Survey to be sent to clients for every transaction closed in the CREST EDGSM system. Available in English or Spanish, these surveys can be sent by paper or email, along with a personalized invitation to participate. Feedback received from customers can then be used to measure performance on key service delivery attributes as well as to better align themselves with customer needs and expectations. We offer QSS awards to top performing offices and sales associates based on their survey results.

Xpressdocs® Direct Marketing

CENTURY 21 Learning System® (CLSSM)

Present your office and properties with style

Build long-term success and profitability

This powerful suite of tools puts a wide range of promotional products at your fingertips, from business cards to promotional products with logos. Create customized marketing materials that make your properties stand out from the crowd. Also find customizable, personal promotion and relationship marketing materials to promote your business. Raise the bar in real estate marketing with Xpressdocs selection of distinctive CENTURY 21® Marketing materials.

Our award-winning training programs are available for brokers, managers and sales associates at all levels of experience. You can also download course materials, schedules, and information about core programs. We offer a variety of free classes, both live online and self-paced for all levels.

Awards

Document Library

Showcase your accomplishments and build customer confidence Offices, teams, and individuals can earn recognition based on performance, including CENTURY 21® National Awards, Masters Awards, and CENTURION® Awards. Find criteria, forms, and other award-related materials in the Awards area of 21Online.com®. Award winners can add distinguishing award logos to their marketing materials to showcase their professional credibility.

Share confidential, time-sensitive information in a safe manner Our Document Library is a great tool for company-wide sharing of confidential or timely information. Here, brokers can store company-level documents, while granting or restricting access to different roles within their office. Users then have access to the appropriate materials. Leverage this tool to share all missioncritical documents in one central location.

Let the best-in-class solutions from 21Online.com put you on the golden path to profitability. ©2014 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo, SMARTER. BOLDER. FASTER.®, C21®, 21Online.com®, THE GOLDEN RULER®, CENTURY 21 BUSINESS BUILDER® and CENTURY 21 Learning System® are registered trademarks owned by Century 21 Real Estate LLC. Each Office is Independently Owned and Operated.


Promoting You Promoting Your Listings Building Relationships In An Online World

C21 Marketing Assistant

e 速

r d


Promoting Yourself Your C21 Marketing Assistant can help you market yourself using CENTURY 21® provided tools like My C21 Site, Business Builder, Preferred Client Club, PR Studio and other valuable services found on 21Online. The C21 Marketing Assistant can help you be seen in your community as the professional that you are. We can do that for you!

You’re a sales professional! Let our C21 Marketing Assistant help with the marketing. As a real estate sales professional, your talent is best used when focused on prospecting and selling! Trying to find the time to market yourself and your business can be a real challenge. The C21 Marketing Assistant service brings a team of marketing professionals who can complete a multitude of marketing tasks for you, so you can focus elsewhere.

Promoting Your Listings Your C21 Marketing Assistant can help you market your listings in the strongest and most professional manner possible. They can help you optimize photos, videos and the appearance of your listings with all online portals. We can do that for you!

From marketing your capabilities to promoting your properties, creating stellar listing presentations to helping you reach people in your sphere of influence, C21 Marketing Assistants can help you market. They are available by phone or chat for enrolled participants.

Building Relationships

Your C21 Marketing Assistant will predominantly utilize the marketing tools available on 21Online. They’ll also work with popular social media platforms to help you promote yourself, promote your listings and build relationships. The result? More effective marketing that potentially generates more business for you!

Your C21 Marketing Assistant can help you build and nurture relationships by helping you communicate on today’s social media platforms like Facebook, Twitter, Google+ and more. They can help you with posts and content designed to keep you in the conversation. We can do that for you!

Subscription fee-based service provided by UP Creative, Inc.

For a full list of available services, visit C21assistant.com/services


• My C21 Site • Business Builder • PR Studio

• Preferred Client Club • Ad Maker • Brand Center

Top 10 tasks to help Promote Yourself: 1. Customize My C21 Site and optimize SEO 2. Enroll clients and prospects in Preferred Client Club (you will need to complete payment) 3. Activate your Business Builder account

Leverage the power of CENTURY 21® tools to increase your visibility in the industry. Now more than ever, you need to market yourself as proactively as you market your listings. Your C21 Marketing Assistant can help you in this all-important area of promoting yourself. In addition, they will proactively present new ideas and opportunities designed to enhance your professional profile and help you stand out on every front!

4. Customize Business Builder account settings 5. Setup Business Builder notification alerts 6. Create a Business Builder email signature 7. Load contacts into Business Builder from other sources 8. Create/manage Business Builder groups to target marketing 9. Set up and manage Business Builder marketing action campaigns 10. Enter purchase anniversary dates for your clients into Business Builder

For a full list of available services, visit C21assistant.com/services

PROMOTING YOURSELF

Create a professionally branded image for yourself with these services:


• My C21® Web site • THE GOLDEN RULER® • Unique Property Sites • Xpressdocs

• Showcase Advantage Listing Program • Listings & Other Customizable Presentations

Top 10 tasks to help Market your Listings: 1. Customize My C21 Site and optimize SEO 2. Feature property on My C21 Site

Your clients rely on your service and experience. You can rely on a C21 Marketing Assistant.

3. Frame an IDX or other property search on your My C21 Site (you will need to complete payment)

Capture attention and interest in your listings with property marketing that gets noticed. Put your listings on the right sites in the most appealing manner possible. Well-targeted marketing can help you reach your sellers’ goals, maximize their returns, draw more buyer attention and do it all in the fastest timeframe possible.

6. Post Listing to Craigslist account

4. Create a “Just Listed” postcard mailing through Xpressdocs 5. Create an email property flyer in Business Builder (send out to appropriate groups) 7. Set up a Golden Ruler seller report 8. Link to Buyer Advice content on C21.com 9. Link to Seller Advice content on C21.com 10. Assist you in purchasing a custom premium domain name for your Unique Property Site

For a full list of available services, visit C21assistant.com/services

PROMOTING YOUR LISTINGS

Boost your marketing efforts with these services:


• Facebook • Twitter • LinkedIn • Google+

• YouTube • Social Xchange • Google AdWords Express • Videolicious

Top 10 tasks to help Build Relationships with Social Media: 1. Create a Facebook page

Your C21 Marketing Assistant can help you build and nurture relationships using social media. Today, many business relationships are maintained online. Build your social network to create stronger relationships with clients, prospects and your community. Your C21 Marketing Assistant can help you use social media as a valuable component of your marketing plan.

2. Repurpose C21 Blog content to post to Facebook page 3. Set up a Google+ account 4. Create a Twitter account 5. Tweet @C21-HomeMatters Blog 6. Create LinkedIn account and profile 7. Schedule LinkedIn, Facebook or Twitter content for the week 8. Create a YouTube account 9. Set up YouTube channel 10. Link to other social networks

For a full list of available services, visit C21assistant.com/services

BUILDING RELATIONSHIPS

Make the most of these social media opportunities:


Marketing Assistant. You Sell. We’ll Help With the Marketing. Available when you need it. Phone: Live chat:

Monday - Friday 9:00 am –10:00 pm, ET Monday - Friday 9:00 am – 10:00 pm, ET Saturday & Sunday 10:00 am – 2:00 pm, ET

Low cost. High return. 10 tasks per month for $45 Annual commitment is required Additional tasks in blocks of 5 can be purchased for $10

I just had a C21 MA call late this afternoon that was AMAZING! Carolyn was the MA who I was working with and she gets it… Carolyn was a true marketing consultant in the way she walked me through my ideas and took the time to understand them as well as offering suggestions on what to do. I am actually excited about what she is setting up for my agent Facebook page by having the C21 Blog posted and, it gets updated on my page automatically. It may not be a whole lot of time savings to some, but for me to cut, copy, paste, check for updates, find relevant content, etc. to put on my agent Facebook page it is major time savings. My business page can be on autopilot with brand info that I am already talking about but now updates in the cloud. Saves me time for the more personal connections to establish with my personal Facebook page interactions as a referral/lead source.

Ready when you are.

Sincerely,

Individuals: It’s easy to get started! To enroll, log onto 21Online.com

Sean

Company plans: Available for 15 or more Agents To get started, email Sales@C21assistant.com

Sean Collier CENTURY 21 Reilly Realtors Berlin, NJ

For More Information visit 21Online.com


Powered by UP Creative, Inc. ©2014 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC and used by UP Creative, Inc. with permission. Each CENTURY 21® Office is Independently Owned and Operated. Neither Century 21 Real Estate LLC nor any of its franchisees or other affiliated companies provides any product or service described herein. All products and services provided by UP Creative, Inc.


BEFORE, DURING AND AFTER YOUR MOVE... Whether you are preparing to sell your home or move in to a new home, the CENTURY 21 Business Benefits program offers SM

the valuable services you need during the home buying and selling process. We offer a widespread range of resources in your neighborhood. From home protection to moving services, these nationally recognized companies are leaders in their fields and are ready to assist you.

Home Protection – PEAce of Mind CENTURY 21 Home Protection Plan® 800.827.4636 ahswarranties.com A CENTURY 21 Home Protection Plan is a renewable service contract that covers the repair or replacement of many systems and appliances in your home. Statistics show that within the first year of living in your home, there is a 68% chance that a major system or appliances will break down. An unexpected breakdown can be financially devastating to your budget. With the protection of a CENTURY 21 Home Protection Plan, you can enjoy the comfort of your new home without the hassles of home repair. Ask your CENTURY 21 agent to include a home protection plan at closing. Protect Your Home 800.551.2362 ProtectYourHome.com/C21 Protecting your home is top of mind for many CENTURY 21 customers. ADT invests in state-of-the-art security technology so your family can benefit from advances like mobile control and remote video monitoring. Protect Your Home (an authorized ADT dealer) is offering CENTURY 21 clients $850 discount on a home security service and upon installation, you may also be eligible for up to 20% savings on your homeowners insurance. Contact Protect Your Home today to learn more! ®

Moving & Car Rental Services ACE 800.527.9733 ext. 1003 With over 50 years experience in relocating families, ACE World Wide is committed to providing you the best service. As a CENTURY 21 customer, ACE guarantees pickup and delivery dates, full insurance and locked pricing along with 24 Hour Support. Relocating can be stressful, but it doesn’t have to be! Call today and schedule a no obligation estimate. Avis 800.331.1212 avis.com Avis offers up to 25% savings on car rentals and a great selection to fit your image. Don’t forget to mention promo code D827301.

V3.2013


Budget Car Rentals 800.527.0700 budget.com Budget offers value-minded renters quality vehicles and a rewarding rental experience. Numerous locations are available worldwide. Enjoy up to 20% savings when making your next reservation! Promotion code: Y543101 Budget Truck budgettruck.com/century21 If you are moving across the street or across the country, Budget Truck Rental can help! Boxes, moving supplies, packing/loading services and truck rentals, Budget Truck Rental has it all. You can receive up to 20% off one-way truck rentals for reservations booked online. Promo code: 56000098173. Choice Hotels 800.4.CHOICE choicehotels.com CENTURY 21 clients are eligible to receive up to 20% off at Choice Hotels properties. Whether you are searching for your perfect home or are transitioning into your new home, Choice Hotels is here for you! Extended stay properties are also available. All reservations must be made online or over the phone. Promo Code: 00803277. Move Included 800.696.1892 move_included@unigroup.com Are you selling your house? Talk to your CENTURY 21 Agent about adding a moving credit to your listing. It will not only set your house apart from the competition but make it more attractive to potential home buyers.

After you’ve moved in Lowe’s Home Improvement CENTURY 21 home buyers automatically receive special coupons from Lowe’s Home Improvement. These coupons will be mailed to you, and include: • 10% off coupon on products at Lowe’s (up to $1,000 in savings) • 10% off coupon on installed sales services at Lowe’s (up to $1,000 in savings) Coupons should be received approximately 7-10 business days after listing your home with an CENTURY 21 Agent closing on your new home. For more information, please contact your CENTURY 21 Agent. (Not available in NJ.) Upromise 617.454.6406 upromise.com/realestate At a time when education costs continue to rise, and families need to save more for college, Upromise and the CENTURY 21® System are working together to help consumers finance a college education for their loved ones. You can receive up to $3,000 back as college savings when you buy or sell a home through participating CENTURY 21 offices. To participate, you must find a participating CENTURY 21 office through the Upromise website prior to signing a listing agreement.

Smart Move smartmove.net/century21 Smart Move will help determine the move that best suits your needs - whether it is full service, or self service or even just a storage facility! All costs are provided upfront and the services are customized to fit your needs - and all within your targeted budget. Don’t forget to ask about the discount for the CENTURY 21 System (approx. $100 - $200)! PODS 866.940.7637 pods.com/century21 As industry experts, PODS is reinventing the way people move by making it less stressful, less work and more convenient. Here’s how it works: PODS brings a container right to you. You can pack at your own pace because it’s the same affordable price for 1 day or 30. When you’re ready, PODS will keep their container at one of their many clean and secure Storage Centers, or move it - across town or across the country. It’s that easy! With promo code CENT, you can receive a 10% discount.

©2013 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, CENTURY 21 Business Benefits, CENTURY 21 Home Protection Plan and the CENTURY 21 logo are registered service marks owned by Century 21 Real Estate LLC and used with permission. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. The programs described herein are available through participating offices and do not require the listing or purchase of real estate through a franchised office as a condition of participation. This promotion is void where prohibited. A consumer purchase of a product or service may result in the seller or service provider paying a fee or commission to the Broker or Sales Associate who obtained the sale. Neither Century 21 Real Estate LLC nor any of its franchisees or other affiliated companies provides any product or service in connection with the program. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Century 21 Real Estate LLC and its affiliates, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


CENTURY 21® Business Benefits

Volume 4, Number 2

As a real estate professional, you need to have a solid understanding of the home sale life cycle— from neighborhood statistics to the best place to find mortgage rates. You are a matchmaker and your job is about identifying the right choices for your clients. The CENTURY 21® Business Benefits program is also a matchmaker— finding the best companies to help you best improve your bottom line. It is about offering you choices. With more than 80 nationally recognized companies—you can choose from an extensive selection of companies that understand your business to help you reach your potential. Whether you want to get a listing or sell one—the CENTURY 21 Business Benefits program offers choices to help you best manage your business. Cost Savings

UPS

888.288.0112 AT&T provides high quality and reliable long-distance telephone service. AT&T adds established, business telecommunications services to help you and your business communicate more effectively.

800.877.1497 savewithups.com/C21 Logistics helps you match speed to need. With more guaranteed next day services through UPS, you can get contracts and documents where they need to be, when they need to be there at discounts of up to 55%.

AT&T Mobility

Windstream*

AT&T Long Distance

800.414.3478 att.com/wireless/century21 Save 18% on wireless rate plans including iPhone plans plus save up to 45% off Eligible Voice/Data Equipment. Foundation Account Number 75860.

DELL

866.746.4977 dell.com/atg/century21 Get the best deal on your DELL products through our Affiliates Program. There you will receive exclusive corporate discounts on everything you need in electronics and computers.

Konica Minolta*

973.461.4219 hmittleman@kmbs.konicaminolta.us Significant discounts on Konica Minolta copiers, multi-functional devices, printers, scanners and fax machines.

Sprint

866.639.8354 sprint.com/century21 Save 20% on Monthly Rate Plans from Sprint and 15% on Nextel. Corporate ID: NREAL_C21_ZZZ.

Staples

800.633.6080 staplesadvantage.com/century21 Save up to 70% off already low catalog prices on office supplies including paper and toner. Go to: stapleslink.com Company ID: 1045053NAT, User ID: Your Crest ID, Password: staples (case sensitive)

T-Mobile

866.464.8662, Option 3 t-mobileportal.com/century21 10% off monthly rate plans plus reduced savings on mobile products and additional services. Promo code 11049TMOFAV.

*Broker Only Program

Opening Doors to Your Success

windstreambusiness.com Windstream is a nationwide, enterprise-focused communications and technology service provider with a commitment to be our customers’ trusted advisor. By being more tenacious and attentive than our competitors, we deliver the right combination of smart solutions and personalized service.

Verizon Wireless

800.721.1087 21Online.com Take advantage of America’s most reliable wireless 3G network and these exclusive discounts: 18% off monthly voice access plans and 25% off eligible accessories.

Recruiting and Retention Compensation Master

704.541.9695 compensationmasterusa.com CompensationMaster provides a powerful approach to compensating agents that accelerates revenue, motivates your sales force, and builds long-term, sustainable financial stability into your business.

eCommission

877.882.4368 ecommission.com Advance up to $10,000 of your commissions in 24 hours on any pending residential sales, including short sales, as early as 120 days before the scheduled closing date.

Terradatum

888.212.4793 terradatum.com Offers a variety of web-based applications that can help brokers and agents retrieve information across multiple MLS data sources, get a better handle on market conditions and much more. Up to 40% off regular pricing.

21Online.com

©2012 Century 21 Real Estate LLC. A Realogy Company. All Rights Reserved. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity One Campus Drive • Parsippany, NJ 07054 • PAFeedback@realogy.com Act. Each Office is Independently Owned and Operated. Century 21 and the Century 21 logo are registered service marks owned by Century 21 Real Estate LLC. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Century 21 Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


Total Experiences by Caesars Entertainment

800.649.1191 totalexperiences.com Caesars Entertainment presents Total Experiences, access to incredible VIP getaways at our world-class resorts in Las Vegas, Lake Tahoe and beyond. Purchase awards, reward recipients, and indulge in our personalized planning service and exclusive VIP access.Innovative Business Solutions.

Technology DocuSign

877.720.2040 Docusign.com/c21 DocuSign is the market leader and global standard for electronic signatures, and the official and exclusive electronic signature provider for the National Association of REALTORS® 1.1 million members.

DotLoop

513.257.0552 dotloop.com DotLoop is a real estate movement. The press calls it “Revolutionomics”. DotLoop automates the transaction (buying/ selling) process from offer-to-close to help agents close more deals 40% faster and provides brokers with operational transparency.

Market Leader

800.980.8135 marketleader.com/c21 Market Leader provides real estate professionals with software and advertising systems to generate a steady stream of prospects, plus the tools and training needed to convert prospects into clients.

MyRealEstateTools.com

877.443.5761 myrealestatetools.com/c21 An “all-in-one” agent business tool including a contact management system, calendar, agent & property websites, and much more for one low price.

RealBizMedia

888.732.5249 realbizmedia.com Our automated Tour Creation System creates and delivers unlimited high resolution virtual tours and videos to major real estate portals and YouTube with only a few mouse clicks. It’s as easy as 1-2-3.

Smarter Agent

888.810.7031 smarteragent.com Give your clients a great new way to search for homes – from the convenience of their cell phone. Brand it to yourself and get all the leads!

Listing Distribution Partners Frontdoor.com – Powered by HGTV

frontdoor.com partners@frontdoor.com FrontDoor.com is an online real estate information service powered by HGTV, Nielsen’s #1-ranked Home and Garden website.

Homes.com

888.510.8795 connect.homes.com Homes Connect from Homes.com combines the power of exposure to over 7 million homebuyers monthly PLUS all of the marketing tools, social prospecting and brand advertising in one complete platform.

Homefinder

866.920.9493 homefinder.com HomeFinder.com is the exclusive provider of enhanced listings and single property websites in one buy, with powerful branding on our site and across our 350+ online newspaper network. On-demand reporting includes phone call, email and click activity on your properties.

Trulia

trulia.com/mytrulia Continue to increase your leads by increasing your listings exposure.

Wall Street Journal

212.597.6152 Janet Campos Connect with an audience that has more than $2 trillion in residential real estate holdings. In print and online, The Wall Street Journal gives you the opportunity to sell distinctive residential real estate to millions of qualified buyers.

Yahoo! Real Estate

realestate.yahoo.com Yahoo! Real Estate – Consumers guide to real estate, including buying, selling, renting and financing.

Zillow

zillow.com/advertising Zillow, partnered with Yahoo! Real Estate, has formed the world’s largest real estate network on the web and mobile! Become a Premier Agent and your listings will receive exposure to more than 13 million monthly visitors!

Running Your Office AccountTECH*

978.947.3600 accounttech.com/century21 Complete, online front office / back-office / accounting system also available in modules for: MLS to CREST, commission accounting, transaction mgt & leads connect for 2-way synch from office to agents phone & laptop.

Holdcom*

800.666.6465 holdcom.com/century21 You only have one chance at a first impression. Message-On-Hold for your telephone reinforces your professional image and improves communication. Receive a 10% discount on all products and services with Promo Code MOHNOW21.

Lone Wolf*

866.CRY.WOLF lwolf.com Become more profitable with smart business solutions. Lone Wolf Real Estate Technologies offers fully integrated systems from your back office to your front office, award winning website solutions and much, much more.

PBI Group

703.548.7676 pbigroupsolutions.com As a specialty insurance brokerage firm dedicated to E&O Insurance for the real estate industry and experts in real estate E&O, PBI Group’s goal is to utilize their multiple markets to provide the proper blend of coverage and price.

USA.NET

usa.net/century21 Get enhanced @century21.com email accounts at competitive rates. A leader in hosted email services, USA.NET provides a robust and collaborative email service to meet your growing needs.

*Broker Only Program ©2012 Century 21 Real Estate LLC. A Realogy Company. All Rights Reserved. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Century 21 and the Century 21 logo are registered service marks owned by Century 21 Real Estate LLC. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Century 21 Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


Tools for Prospecting Qualified Buyers and Sellable Listings Print and Media Coverbind

800.366.6060 Impress your customers with book-like listing proposals, presentations, reports and marketing materials. Branded covers are available to make “A Professional Impression®.”

Teldon Marketing

888.983.5366 teldonmarketing.com/century21 Looking for a way to keep in touch with current and prospective customers 365 days a year? Rely on Teldon marketing materials and calendars to help you.

VisualTour

800.873.0700 visualtour.com/century21 Create stunning Internet and CD based virtual tours.

Xpressdocs

866.977.3627 xpressdocs.com/century21 Whether it’s ordering business cards and stationery or promotional items, property flyers and direct mail, Xpressdocs is your one-stop-shop for all your marketing needs.

Awards, Name Badges and Promotional Items The following vendors provide unique promotional items to help you market yourself appropriately and build business while maintaining CENTURY 21® brand identity standards and excellent quality. American Image Clayman Promotional Group Hallmark Promotions InnerWorkings Magnets USA Recognition Express

americanimageawards.com claymanpromo.com/century21 hallmarkpromotions.com 800.352.3942 magnetsusa.com/lp/century21 recognitionexpress.com

The gold jacket is an identifier that clients remember and leaving a lasting impression helps past and present clients remember their ties to CENTURY 21. The following vendors adhere to the brand standard while providing quality jackets. blazerdepot.com/c21 fazuniform.com/century21

Yard Signs The following vendors produce quality constructed yard and exterior signs, while maintaining CENTURY 21 brand identity standards. Aztec Marking Build-A-Sign Dee Sign Company Flashback Signs Lowen Sign Company Oakley Sign & Graphics

aztecmarking.com/century21 buildasign.com/c21 deesign.com/century21 flashbacksigns.com/c21 lowensign.com/century21 oakleysign.com/century21

For Your Clients Ace World Wide

800.331.1212, Code D827301 avis.com Car rental discounts with up to 25% savings and a great selection to fit your image. Available in 2,000 locations in over 150 countries.

BCW

800.288.4635 dressyourhouse.com Provides consumer videos, books and other tools to the real estate industry that help homebuyers and sellers maximize the financial and lifestyle benefits of their property.

Budget

800.527.0700, Code Y543101 budget.com Budget offers value-minded renters quality vehicles and a rewarding rental experience, without paying those big boy prices. Rent Budget and enjoy up to 20% off!

Budget Truck

800.566.8422, Code 56000098173 budgettruck.com/century21 Save up to 20% off truck rentals. Whether moving across the street or across the country, Budget Truck Rental can help get them there with boxes, moving supplies, pack and load services and truck rentals.

CENTURY 21 Home Protection Plan®

866.797.4802 ahswarranties.com/century21 Whether your clients are buying or selling a home, it’s important to limit risk of costly, unexpected repairs. Help provide your clients valuable protection against covered breakdowns with a home protection plan.

Choice Hotels

800.4.CHOICE Choicehotels.com CENTURY 21 System Members can now receive up to 20% off at Choice Hotel properties. You can extend this special discount to your clients as well! Be sure to include your Corporate ID# 00803277.

Endless Vacation Rentals

Gold Jackets

Blazer Depot FAZ Uniforms

Avis

800.527.9733 ext. 1011 c21.acemoving.com Ace World Wide, the nation’s leading residential and corporate moving company, is the nation’s premier agent of Atlas Van Lines.

877.776.1655 ResortCerts.com/b2b/century21 The Resort Vacation Certificate program consists of a one-week (seven night) vacation stay at thousands of properties worldwide. See how our certificates can make great closing gifts, help negotiate a tough relocation package or get that hard fought-for listing.

Entertainment 866.900.1315 entertainment.com/C21 Save 55% on 2012 Entertainment® Books. This year give “Entertainment – the Perfect Client Gift” for closings, holidays and referrals. And unlike other gifts and marketing tools, Entertainment® is something your clients will use all year long – keeping your name top of mind!

FromTheFarm.com 800.930.3615 FromTheFarm.com/c21 Farm fresh gifts coming direct from American farmers to your clients and customers. An online farmers market that is simple and easy to use. Enjoy a wide selection of premium gourmet gifts.

Lowe’s

877.238.2642 lowesrealtorbenefits.com/century21 At no cost to you, and on your behalf, Lowe’s automatically sends a direct mail piece* with two 10% off coupons to all buyers that your company enters into CREST EDG, or reporting system. *NJ excluded.

*Broker Only Program ©2012 Century 21 Real Estate LLC. A Realogy Company. All Rights Reserved. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Century 21 and the Century 21 logo are registered service marks owned by Century 21 Real Estate LLC. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Century 21 Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


CENTURY 21® Move Included Business Benefits ® CENTURY 21® moveincluded.com/c21 CENTURY 21 The idea is simple: a comprehensive marketing program in which the seller offers a move credit to potential buyers. Move Included Business Benefits Business Benefits provides you with branded marketing collateral to assist your listing presentations and communicate this offer to potential buyers.

PODS

866.940.7637 pods.com/century21 PODS is reinventing the way people move and store by making it less stressful, less work and more convenient. With promo code CENT, your clients can receive 10% off their next moving and storage project!

Protect Your Home

®

866.503.3983 ProtectYourHome.com/C21 Help your clients get the home protection they deserve with a FREE security system from Protect Your Home, the nation’s largest ADT Authorized Home Security Dealer. You are also eligible for a $150 referral bonus as well.

Smart Move

smartmove.net/century21 Smart Move offers home buyers and sellers a secure, high quality way to move. The flexibility of Full Service, Self Service or in between, allows your client to make a smarter choice that fits their budget. With the CENTURY 21® discount, your clients can save up to $200!

Thingamijigs

thingamijigs.com/c21 Thingamijigs is an innovative product company that provides realtors with unique, branded, discounted items which enable you to stand out from the competition.

PASS IT ON! Send an email to BusinessBenefits@century21.com with “C21 Reference Guides” in the subject line and we will email you this handout for distribution. To schedule a FREE Demo and learn how to make the most of the CENTURY 21® Business Benefits, send an email to BusinessBenefits@century21.com with “C21 Demo” in the subject line.

Tiffany & Co.

21Online.com Mark special occasions with a gift from Tiffany & Co. Visit us on 21Online.com to learn how to become an authorized purchaser and receive a 15% discount to future business purchases.

UPromise

617.454.6525 upromise.com At a time when education costs continue to rise, and families need to save more for college, Upromise and CENTURY 21 Real Estate are working together to help consumers finance a college education for their loved ones.

Zagat Survey

212.565.1227 mklesse@zagat.com Zagat Survey is the world’s leading publisher of consumer survey– based guides to Dining, Hotels, Nightlife, Golf Courses, Attractions, Shopping and Movies in over 100 countries worldwide. When imprinted with your name and logo on the cover, Zagat’s guides make the perfect gift for your clients and prospects.

21Online.com

Opening Doors to Your Success

facebook.com/C21BusinessBenefits 21Online.com One Campus Drive • Parsippany, NJ 07054 • PAFeedback@realogy.com

One Campus Drive • Parsippany, NJ 07054 • Opening Doors toOne YourCampus Success Drive • Parsippany, NJ 07054 • PAFeedback@realogy.com Opening Doors to Your Success BusinessBenefits@century21.com ©2012 Century 21 Real Estate LLC. A Realogy Company. All Rights Reserved. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Century 21 and the Century 21 logo are registered service marks owned by Century 21 Real Estate LLC. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Century 21 Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.

PAFee


QUALITY SIGNS since 1974

Deeper discounts. Lower pricing online and in-store.

There are two easy ways to take advantage of these savings: Shop online at Order.StaplesAdvantage.com

FOR SALE

Office Name website.com

555.555.5555 Agent Name

COMPANY ID = 1045053NAT USER ID = Your CREST ID PASSWORD = staples (case sensitive)

555.555.5555

15% OFF YOUR ORDER PLUS

FREE SHIPPING

Shop at any Staples store To receive your negotiated discounted price or the store price, whichever is lower, register your credit card at StaplesAdvantage.com/Century21.

O

150 Cash!

Check out service plan discounts, free shipping and specials at a private online store just for CENTURY 21® Agents.

EvEry homE ownEr you rEfEr that gEts an aDt monitorED sEcurity systEm installED is worth $150 cash! Our Offer to Customers: $

850 Value

FREE Home Security System!

*

With $99 Customer Installation Charge and purchase of alarm monitoring services.*

Our Referral Program is easy as 1-2-3!

1 Your referral calls us directly 2 Our security advisors sell the service

Visit sprint.com/century21

3 We send you a check for $150

20 %

and set up the installation

Home Security System - with Fire, Police & Medical Panic Alert

Save with discounts on select regularly priced Sprint service plans Requires a new two-year Agreement.

Save when you buy online

50

$

credit back when you shop at your Sprint Private Store. Just apply “SAVE 50” at checkout. Web-only offer. Applied within 3 invoices. New-line activation and new two-year Agreement required. Restrictions apply.

Mention this code to claim your discount. NREAL_C21_ZZZ

Front and Back Door Protection Cell Uplink (No land line required) l First Floor Infared Motion Detection l Smoke and Fire Alert l l

ID or other information will be required.

Call or visit our site for more info

1.866.503.3983 O

Cannot be combined with other discounts. Get FREE UPS ground shipping within the contiguous United States. Offer expires 7/1/2013.

Click over and save.

Earn

$

Redeem at AztecSigns.com with promo code RefGuide2012 for 15% Off and Free Shipping.

ProtectYourHome.com/agents RealEstateSupport@ProtectYourHome.com

May require up to a $36 activation fee/line, credit approval and deposit. Up to $350/line early termination fee (ETF) for advanced devices and up to $200 ETF/line for other devices (no ETF for Agreements cancelled in compliance with Sprint’s Return Policy). Individual-Liable Discount: Available only to eligible employees of the company or organization participating in the discount program (requires ongoing verification). Discounts are subject to change according to the company’s agreement with Sprint and are available upon request for select plans (monthly service charges only). No discounts apply to secondary lines, Add-A-Phone lines or add-ons $29.99 or less. Other Terms: Coverage not available everywhere. Nationwide Sprint Network reaches over 281 million people. Offers not available in all markets/retail locations or for all phones/networks. Pricing, offer terms, fees and features may vary for existing customers not eligible for upgrade. Other restrictions apply. See store or sprint.com for details. ©2012 Sprint. Sprint and the logo are trademarks of Sprint. MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. Other marks are the property of their respective owners. N085539 MV1234567

©2012 Century 21 Real Estate LLC. A Realogy Company. All Rights Reserved. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Century 21 and the Century 21 logo are registered service marks owned by Century 21 Real Estate LLC. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Century 21 Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


Join The Movement at DotLoop.com Version-NOWÂŽ ensures everyone is working from the most current version

No more switching between multiple platforms

Access to transactions from any location via laptop or mobile device

contact DotLoop at 513.257.0552

Š2012 Century 21 Real Estate LLC. A Realogy Company. All Rights Reserved. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Century 21 and the Century 21 logo are registered service marks owned by Century 21 Real Estate LLC. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Century 21 Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


CELEBRATING THREE DECADES OF CARING

For over 35 Years, the CENTURY 21速 System has been a proud philanthropic partner of Easter Seals. THE BROKERS, AGENTS and EMPLOYEES of CENTURY 21 have worked together to raise over $100 Million in support of

Easter Seals mission: to offer help & hope to children and adults living with disabilities, and the families who love them. EASTER SEALS THEN

EASTER SEALS TODAY

In 1907, Ohio-businessman Edgar Allen lost his son in a streetcar accident. The lack of adequate medical services available to save his son prompted Allen to sell his business and begin a fund-raising campaign to build a hospital in his hometown of Elyria, Ohio.

Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. Easter Seals offers help, hope and answers to more than a million children and adults living with autism and other disabilities or special needs and their families each year. Services and support are provided through a network of more than 550 sites in the U.S., Canada, Australia and Mexico.

Through this new hospital, Allen was surprised to learn that children with disabilities were often hidden from public view. Inspired by this discovery, in 1919 Allen founded what became known as the National Society for Crippled Children, the first organization of its kind. In the spring of 1934, the organization launched its first Easter "seals" campaign to raise money for its services. To show their support, donors placed the seals on envelopes and letters. The lily -- a symbol of spring -- was officially incorporated as Easter Seals' logo in 1952 for its association with resurrection and new life and has appeared on each seal since.

Each center provides exceptional services that are individualized, innovative, family-focused and tailored to meet specific needs of the particular community served through programs focused on children, employment, adults and seniors.


The CENTURY 21 System & EASTER SEALS CENTURY 21® Offices throughout North America are involved locally with Easter Seals affiliates. Agents have personally met many of the children and adults they have helped support over the years at Easter Seals more than 550 facilities. Some of the initiatives the CENTURY 21 System is involved in include:

As one of Easter Seals single largest corporate sponsors, the CENTURY 21 System is proud of the long-standing relationship we have with Easter Seals. We are committed to continuing our philanthropic work with Easter Seals to help people with disabilities meet life’s challenges and achieve their personal goals.

Walk With Me – CENTURY 21 walkers have raised $2 Million by participating in fund raising and community building events to support the Easter Seals mission Closing Gifts for Kids – CENTURY 21 agents can elect to automatically donate a portion of each real estate transaction commission to Easter Seals Special Events– CENTURY 21 brokers and agents work together with Easter Seals affiliates to develop events involving the community throughout the year. Popular initiatives include golf tournaments, car raffles, auctions, comedy and casino nights, sports tournaments and dozens more. These events create team-building and neighborhood engagement opportunities for the CENTURY 21 System to give back to the community.

Find your Local CENTURY 21 office at www.century21.com

Number One Fund Raiser, CENTURY 21 Town & Country, Utica Michigan, represented by Broker/ Owner John Kersten (center), receives the 2010 Easter Seals Award from Easter Seals president Jim Williams (left) and CENTURY 21 President, Rick Davidson (right).

Visit www.easterseals.com to learn more


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