Concept & Product development by: AngĂŠlica Martinez, Dayana Cadenas, Laura RicoDaunas Illustration and layout by: Dayana Cadenas, Laura RicoDaunas
Why us? Why is CARTORI your best option?
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What makes us unique! Stories + a reading chair
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Story 1 “The Unique and Changing Rocket”
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Story 2 “The Candy Land Kigndom”
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Story 3 “The Quarter Mile Race”
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How to use your CARTORI Chair
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...Content
The different ways you can sit and play
The CARTORI Brand Logo’s meaning
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Warranty and Maintenance of your chair
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Illustration “The Unique and Changing Rocket”
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Illustration “The Candy Land Kigndom
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Illustration “The Quarter Mile Race”
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why us... Learning, creating, imagining, and having fun are the pillars every child should follow, this is why we created CARTORI, a chair that’s more than a chair, we created an experience, a reading sanctuary of fun. Inspired by children’s books, and the way they are able to transport you to where ever you wish, we created a concept, to read and become one with the book you own. CARTORI’s design was born with origami, with the folding’s, given that the chair’s structure is made out entirely of cardboard, we created a way in which children can play, read, and involve themselves in their stories. By writing and drawing in the illustrations we give them, as well as easily transforming the chair and changing its parts we saw the opportunity for them to create their own worlds. We strongly believe that reading should never be boring, and that expressing your self is the best way to grow, so embark your self in this adventure, and get a CARTORI chair for your child.
During the design process of CARTORI, many different aspects where carefully taken into account, first and most important we noticed that position was key factor when it came to reading for children, they look for ways to be comfortable in “their own way,� generally acquiring the wrong position. We decided to take advantage of this situation, and create an atmosphere where they unknowingly are directed to seat properly, not instructed too, and motivated to read and encourage out of the box thinking, something we managed, by using the different illustrations linked to stories created by us. In the other hand we wanted to create a product that was accessible to everyone, eliminating boundaries of storage and price, CARTORI is chair that can be disassembled and stored easily under a bed and its only $35 US dollars. This is all possible given the eco-friendly dynamic that we created, not only, you purchase three stories and themes in one, but also, it’s a chair that requires a small quantity of material to be made and processed.
...the stories we tell
Traveling through space can be a difficult and tiring job, but when you’re Lieutenant Intergalactic 22-11, its never only a job, it’s a way of life. Every morning is the beginning of a new adventure, it’s a journey to find and make new friends, and most of all, to be the first land on the mysterious Lost Galaxy. A galaxy lost in time and space, where its inhabitants seem to loose control and start changing color, creating a land of rainbows, where there’s huge splashes of colors, smells and flavors, infecting everything and everyone of an insatiable happiness. To be able to land in the Lost Galaxy, Lieutenant Intergalactic 22-11 has been prepping his rocket, he’s installed a color changing detection program which allows him to know when his getting close to any of its inhabitants, in order to follow them back home. But suddenly something goes wrong, the ships detection program causes a leak in the system, generating a color attack on the ship, which causes its to change in shape and color! The lieutenant is lost! He looses his mind! He begins to change in color, he’s hands turn blue, his hair red, and his eyes a vivid yellow!
the unique &
He runs and runs inside the rocket, finally falling asleep in his new colors, only, to realize when he wakes up, that he’s landed in the mysterious Lost Galaxy, turning him into the first kid to ever walk and make friends in this new and mysterious planet.
& changing rocket...
...the candy l Once an upon a time a far away land, in tinny house, lived a little girl named Vanilla, she and her parents went for walks day after day to pick up berries, around the forest. Every time, on her way home she created a new kingdom, imagining every flower, every tree, every house and a big castle, where she and her parents would live. Little Vanilla’s father always told her that if she was good, and helped around the house, all her whishes would come true, even though, she never believed him completely, every night before bed she whished on the biggest star for her most desired kingdom. A kingdom full of candy, a place where candy was the way, flowers and trees where made out lollypops, houses and castles made out of hard candy, ice cream rooftops and the floors made out off cotton candy.
land kingdom... This was Vanilla’s dream, she never thought that wishing on the star was going to make it true, but one very jolly day, on her daily walk, she noticed something different, a berry that look strange, a berry with a candy wrapper on it, and as every little girl, she ate the candy. Suddenly the floor began to shift, the berries turned into lollypops, her house into a huge candy castle, and her little skirt, turned into a ma jestic and colorful princes dress, accompanied by a one of a kind wand, made out of chocolate, and a crown full of candies of every type. This is how, Vanilla, turned into The Candy Land Kingdom princess, and lived happily ever after.
Cheering, fans, speed, smoke and much more is what little Speedy dreams of every night, waking up to with a huge desire to race, to his wear gloves and a helmet and never get out of his imaginary car. However, Speedy has to go to school every day in his old wrecked bike, full of scratches, bends, and flat tires, given that his invention, The Speedy Car, is just an old box, with a set of pedals made from his mother’s kitchen spatulas. Every day, when he gets home from school it’s time to play, but today is different, there’s nobody home, he runs to his room to find a big red bag, with a small tag, “Speedy, follow your dreams, mom & dad”, he rips open the bag, and sees a shinny blue helmet, with his name engraved on it. With out a second to waste he put’s it on and ran’s to his car, the race begins, the room turns into an infinite race track full of challenges that only the best pilots in the world can conquer, his world is changed, he is no longer an ordinary boy, he is the one and only Speedy Race Guy, a famous pilot. The shinny blue helmet is all he needed, it’s magical, it creates, it transforms, it allows him to reach his most desired dreams.
...the quarter mile...
How do I put it together? Putting together your new CARTORI chair is easy, just magine it’s a giant puzzle, and place everything together. And remember! After you’ve put it together it’s time to decorate it as you with in order to read your first story.
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.how to use your chair
With our logo we intend to create remembrance of our brand, where the clouds represent children’s creativity and imagination, where a child sways side to side in her swing, having fun and enjoying. On the other hand, our colorful typography is meant to be eye catching, to identify us from afar, as well as to yell that CARTORI, is a place to have fun, and where children can come to be them selves.
...warra
TAKING CARE OF YOUR CARTORI
IN CASE YOU BREAK IT! DON’T WORRY!
Given that CARTORI is an all cardboard chair, just covered with a light fabric designed to paste and peel off the decorative stickers, it’s important for you to take good care of it, you can do this by avoiding spilling liquids on it, or having your meals close to it! Also remember, your chair is made for children! Never let your parents use it as you do! They will break it!
We know you’ll be using your chair day and night, so its possible that it will break, or, that you’re so into your story, that one of its pieces will get a little bit old or wrinkly, It’s OKAY! We understand! This is why we have created a system that allows you to just buy and replace the pieces you need, along side with the stickers that come with it.
anty and maintenance...
...our illustrations...
The uniqu Chang
ue and ging Rocket
The Cand Land K
dy Kingdom
The Quarte Mile R
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er Race
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HANGE CAR
MECHANI
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Laura Rico Daunas AngĂŠlica Martinez Yaneth Dayana Carolina Cadenas