APP CONCEPT AND DEVELOPMENT Laura Rico Daunas, Sofia Parales Castellano, Dayana Carolina Blanco
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CREATING A NEW CONCEPT
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Taking into consideration the great variety of events that will take place at the “Coliseo Cubierto el CammpĂnâ€? as well as focusing on the colombian x generation, those who are now parents and depend on their children to introduce them to new technologies. These people who fit the generation x profile like to plan ahead, and when going to an event having every detail outlined for them makes it more enjoyable, making the show the center of attention and removing the worries that come along with planning the logistics of attending.
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DESIGNING FOR A GENERATION THAT LOVES EFFICIENCY, AND A NICE TIME, GENERATION X
WHAT DID WE IDENTIFY? They don´t like to make plans
They enjoy their time at home but
without previous arrangements.
also like to attend special events.
Knowing what they can find on location previous to their arrival.
They prefer the company of a friend or family member, when they attend these events.
Having everything organized
They like to share the moments
specifically according to their
that carry emotional value to them
preferences.
through social media.
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LIVE THE EXPERIENCE
What are my options? How does it work?
1. LOG IN Home
Day’s till my event
Tutorial How can I get there?
Where can I park?
3. TRANSPORTA Countdown
Allies
My Car
ALWAYS CLOSER TO YOU In essence the a-lado app is a personal manager, it helps you plan every aspect of your event, every car ride, food or craving you’ve got. We created the concept to support those that stop attending places or events they love, because planning and making arrangements to avoid unpleasantries is not their cup of tea.
Something Fast? Check for available seats
5. FOOD At restaurant
Craving
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Redeem
More events = more points
Pictures, , Personal info.
Payment options
What do I want to see?
2. USER PROFILE General Data
Payment Method
My points
TATION What’s the best time to get in?
Want to get in faster?
4. WATING IN LINE Fast Pass
Entrance Time
Tickets
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CREATING THE LOGO
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BRAND SIGNIFICANCE
The circle represents the an ongoing platform, always in the search of making your event the best possible.
PLANNING AND THINKING
RED CARMINE It expresses attraction and dynamism, it generates a physical reaction that accelerates the pulse. In turn the vibration of this color and its striking feature is due to its short frequency.
Represents the idea of speed, effectiveness and dynamism of the brand.
BICHE GREEN
BURGUNDY
TURQUOISE
It expresses relaxation and freshness. This tone was chosen in order to make the customer feel that he will use this app to enjoy other activities, with a space designed just for them.
It’s a color that expresses creativity, and awakens the senses. With it we seek to give neutrality to the brand, and a sense of belonging and bring tranquility in the user.
It is a color that emits tranquility and reliability generating in the user the certainty that planning with alado it their best choice.
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The connection of everything in the word A-LADO, which means “next to” in spanish.
The triangle represents location services, given that it’s an app with the ability to “follow you” in order to make everything possible
BRAND RESPECT AREA
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WITH THIS APP I’LL GO ANYWHRE, ANYTIME
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APP CONCEPT AND DEVELOPMENT Laura Rico Daunas, Sofia Parales Castellano, Dayana Carolina Blanco