UPTI by Laura Rico Daunas

CONCEPT: LAURA RICO, CELESTE VELÉZ, SOFIA PARALES, RUDOLF SCHMIDT, ALEXANDER GARCÍA LAYOUT: LAURA RICO DAUNAS

A NEW KIND OF CHAIR FOTO: BUDGET TRAVEL https://www.urlaubsguru.de/ reisemagazin/jakobsweg/

A STYLE AND DYNAMIC

5 Imagine that you walk into a Marriott but, it doesn’t look like any other you’ve seen. After your first step inside you feel your body filling with color and joy, with a whole new Marriott vibe. A young but classic vibe, with a unique personality that emerged from the design of the best hostels around the world. This vibe keeps you on the move and inspires you to explore the rest of the hostel, in this process you find your room, where a perfectly balanced space awaits. Once inside you focus your sight on the wall, at an eye catching mural full of textures, colors and shapes. As you keep looking, you notice something different, a set of contours inside the wall that lead you to do something you’ve never done, peel of a part of the wall, and as you do, a chair begins to materialize, a small and light object, which adds the perfect touch to your room. But it doesn’t stop there, this concept translates to the room next to you, and helps you to connect with the people living the same experience. We know that what makes a hostel unique is the experience of chairing with others. UPTI gives you this insight, you can move it around and is relax, recline, sit and enjoy with different people, who once were strangers and now your best of pals. UPTI allows you to create spaces where you will share your trip and create memories, where you all can play, drink, rest, work or just take a perfect selfie to share.

FOTO: QUINTANA ROO MEX http://www.trover.com/d/h6wjxcaret-quintana-roo-mexico

WHERE DID THE IDEA COME FROM? When we think about the hotel – hostel fusion, an explosion of ideas, concepts and experiences come to mind, traveling becomes more than special, an illusion that everyone is looking for, a place where you can get the perfect picture, where you will find your other half, or perhaps just a place were you will be able to really relax and disconnect your self. With UPTI we try to connect it all, to give millennial’s that place an object were they can travel and live an experience in every corner, including their very own room, and eliminate that constant FOMO that we all seem to have.

ADDED VALUE With UPTI there is no such thing as “just a chair” it will always be more that that, it will be a game, an experience and more. It’s an object that creates a bond between the guest and the hostel by giving them the choice of how, where and who to use it with. On the other hand, we created an alliance with local artists who are willing to design the different mural where the UPTI chair “hides”. The fact that the artist are local, embodies the very principle of hostels, to capture the essence of the place you’re at.

8 Acomodación Actividades Tipo de actividad del hotel

Entender la dinámica Que Oferce

Organización + Ambiente

Introducción al lugar

Entrega de habitación

3.ESCOGER 2. LLEGADA

Bienvenida

Check in en el hotel

4. HACER USO DE LA SILLA

Reservar Amigos | Pareja

Me lo recomendaron

Disfrutar

1. DECIDIR

Un lugar direfente

Escoger el hotel

Planear el viaje

Escoger el lugar de viaje Paradas y actividades Lo vi en redes sociales

Bajo costo/comodidad

5. COMPARTIR

Pasar tiempo con nuevos amigos

Pedi e

Ponerse Com

6. POST EXP. Vuelvo

Dejo Reseña

6. TERMINAR LA “RUMBA” Cerrar paredes

Nuevo Plan

Disfrute + Despedirse de nuevos amigos No me gusto -

Regresar silla al sitio

FOTO: SPLASH! https://www.hospitalitynet.org/ picture/153077076.jpg

Generar Conversación

Diversión

Experiencia visual y física

Invitar amigos

Crear plan con amigos

Sacar silla de la pared y armar

Deslizar paredes y unir habitaciones

Acomodar el lugar

ir cosas extras

modo

Hacer check-out

Dormir y preparase para irse

Veo la experinecia de los demas, se crea un antojo de volver.

LIVING A MARIOTT + HOSTEL EXPERIENCE

ALWAYS DIFERENT FOTO: ALREDEDOR https://theadrenalistwriter. files.wordpress.com/2016/11/ hospitality-and-travel.

UP + BRAND AREA

ILUSION The name UPTI is born by the combination of the words “up” and “illusion” blended together to make a fun, short and easy to say name, qualities we believe shares with the chair itself it being an easy, fun and ready too use chair and most of all a chair thought as an experience. On the other hand, we wanted a name that reflected the idea that the chair was “up in the wall” hidden in a painting or mural given the optical illusion that it wasn’t there.

UN POCO MÁS POR VER

13 Los colores e ilusiones que tienen las sillas causan sensación, generan espacios únicos, espacios creados por ti y tus nuevos amigos, mezclando y cambiando el espacio a medida que se va uniendo un amigo más. El ambiente que construyes se comienza a tornar en ese lugar donde vas a jugar, comer, descansar, admirar y disfrutar de compañía, el lugar para una foto perfecta, una foto que logre demostrar lo que viviste en ese lugar y las memorias que siempre llevarás contigo.

FOTO: PLANING MAP http://www.tktto.com/