BA (Hons.) Graphic Design
LEVEL
6
STUDIO BRIEF Harrison’s Advent Calendar Semester
Outcomes Assessed
Module Brief
Extended Practice
Module Tutors
Short Brief - 3-5 Days Brief One of the north’s leading property development business (S Harrison Developments Ltd) are in need of a bold, clean and modern advent calendar design on a 1:1 ratio. The advent calendar will be well distributed and the winning design will get £100.
Background/Considerations
Original Email from Client “As discussed, attached are the designs we had for 2014 & 2015. I took a picture of the front and back of last year’s so you can see how it would be put together. For the design, we are wanting a contemporary Christmas themed advent this year; that would be described as bold, clean and modern. If colours, are too pastel, it wouldn’t work as well when reproducing. As per the previous ones, 2015’s stood out more than 2014’s. Dimensions of the previous advent calendar were: 20.5cm x 20.5cm So, basically the design needs to be square and we can scale from that. Target Audience Tone of voice Clients criteria
Mandatory Requirements
Deliverables
Submit a 20.5cm x 20.5cm artwork to joshua.edgington@leeds-art.ac.uk by the 5th October Design Board/s Blog Posts Idea & Development
20.5cm x 20.5cm at 1:1 ratio Bold, Clean, Contemporary & Modern design Which can be used on different products such as cards. Mock up of design
Studio Deadline
Module Deadline
Wednesday 5th October 2016
5th May 2017
BA (Hons.) Graphic Design
LEVEL
6
STUDIO BRIEF Penguin House Awards
Semester
Module Brief Outcomes Assessed
Extended Practice
Module Tutors
Short Brief - 1-2 Weeks Brief Example of last years ‘non fiction’ brief:
We would like you to design a new, classic cover for Caitlin Moran's book, How to Be a Woman. The design needs to feel timeless and classic, whilst at the same time making it clear to the reader that it is very entertaining and often very funny. The book should feel very accessible, immediately ‘pickupable’ and something that exists within the world of Popular Culture. You are welcome to use an image of the author, but do not feel that you need to take that approach. The ideal design will make us smile, make us want to own a copy of the book, and keep it proudly on our shelves for a long time. We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.Your cover design needs to include all the cover copy as supplied and be
designed to the specified design template (B format, 198mm high x 126mm wide, spine width 20mm).
Background/Considerations • • • • • • • •
have an imaginative concept and original interpretation of the brief be competently executed with strong use of typography appeal to a contemporary readership show a good understanding of the marketplace have a point of difference from the many other book covers it is competing against be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops. Target Audience Tone of voice
Mandatory Requirements
Deliverables
Design Boards Cover design PDF in template Short Description of the book design Blog Posts Photographs for portfolio
Book design - (B format, 198mm high x 126mm wide, spine width 20mm).
Studio Deadline
Module Deadline
March (Deadline taken from last year)
5th May 2017