An Affair with a Well-Groomed-Fox

L.K.

hickling

AN AFFAIR WITH A WELL GROOMED FOX INTA312_Dr Maibritt Pedersen Zari Semester Two 2012 Retail Design using Brand Identity for Well-Groomed-Fox

“I am the mysterious act. You watch me but do not interact with me. You think you know me, how I work, why I draw attention to myself. I mislead you, but only so you want to explore me more. I suggest what is to come but only in a twisted truth.�

the bait:

entrance

I am the bait; inviting, quirky and attractively unusual.

I have odd accents that lead your eye and your body toward me.

I give you clues to whats inside but do not fully reveal my intentions.

the mysterious act:

viewing

“I am the mysterious act. You watch me but do not interact with me. You think you know me, how I work, why I draw attention to myself. I mislead you, but only so you want to explore me more. I suggest what is to come but only in a twisted truth.�

the playful side:

trying

I am the playful side. Here you touch me, play with me. You nd out I deceived you earlier and this surprises you but also humours you. You sit with me, drink with me, get to know my form, my playful nature. I slow you down, change the way you feel, touch, think. With you parts of me are now complete. Our intimate connection grows, one which you nd hard to explain.