Lectra brand book

BRAND BOOK 2017

LECTRA

BRAND OVERVIEW

Lectra is the world leader in integrated technology solutions—software, CAD/CAM equipment, and associated services—specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products. It serves major world markets: fashion and apparel, automotive, and furniture, as well as a broad array of other industries (aeronautics, marine, wind power, etc). A transnational company of 1500 employees, Lectra has developed privileged relationships with prestigious customers in over 100 countries, contributing to their operational excellence.

Lectra’s solutions, specific to each industry, enable customers to automate and optimize product design, development, and manufacturing. In fashion and apparel, they are integrated in an unrivalled offer for collection management, facilitating collaboration and enhancing the value of customers’ brand equity. Established in 1973 and based in France, Lectra generated revenues of €203 million ($270 million) in 2013 and is listed on Euronext. https://www.lectra.com/sites/lectra.com/files/document/lectra_company-profile_2014_presse_en_0.pdf

Lectra is the world leader in integrated technology solutions—software, CAD/CAM equipment, and associated services—specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products. It serves major world markets: fashion and apparel, automotive, and furniture as well as a broad array of other industries (aeronautics, marine, wind power, etc.). https://www.lectra.com/en/about-lectra

LECTRA

ABOUT LECTRA

BRAND POSITIONING STATEMENT Social and economic changes have transformed the way fashion is designed, developed, produced and consumed. To keep up with ever-changing challenges, expanding markets and to build a better product, companies need to adapt how they work. To make change a success and meet business objectives, we provide companies with expertise, technologies and methods, based on 40 years of experience in fashion. https://www.lectra.com/en/fashion-and-apparel

All Lectra material produced, either through brochures, website or software use this above colour scheme. The Pantones are as stated opposite. These are the primary colours also used in the Lectra, Modaris and Kaledo logo.

Grey Saphire Blue CMYK 74 / 73 / 51 / 50 RGB 54 / 49 / 63

Blue Grey CMYK 58 / 52 / 42 / 13 RGB 111 / 108 / 117

Blue Violet Grey CMYK 66 / 64 / 43 / 23 RGB 88 / 82 / 92

Luminous Vivid Amaranth CMYK 0 / 100 / 82 / 0 RGB 249 / 11 / 23

LECTRA

COLOUR SCHEME

LECTRA

TYPOGRAPHY Futura (Light) Regular

Georgia Italic

AaBbCc AaBbCc

AaBbCc AaBbCc

Georgia Regular

DIN Alternate

AaBbCc AaBbCc

AaBbCc AaBbCc

Futura (Light) 14pt Regular

AaBbCc AaBbCc

14pt Bold

ABCDEFGHIJKLM NOPQRSTUVWXYZ

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklmnopq rstuvwxyz

abcdefghijklmnopq rstuvwxyz

The Fashion and Apparel page from the Lectra website demonstrates all of the uses of typography across the Lectra branding.

Where technology meets fashion.

LECTRA

LOGO USES