Vitae is a Dutch recruitment & selection network for professionals in a variety of disciplines.
We created a book that offers an 'Ode to the New Professional' which is linked to a new internal communication strategy of Vitae.
People within Vitae's network where asked to give their feedback on the new vision and strategy of 'the New Professional'. What is their passion? What is important in being a New Professional? What are their talents? In reaction to this we received life-mottos, stories, and photographs that we used in the creation of the book. The book was a starting point for a new visual language that was then expressed in brochures, cards, and presentation material.
