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Tastemaker G O O D L I V I NG
“I’m always on the hunt for cool people to follow on Instagram. It’s how I discovered Brrch floral studio.”
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THE FRESH FACE OF BEAUTY
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Emily Weiss | Founder and CEO of Glossier, New York City
Six years ago, after brief stints assisting at fashion magazines, Emily Weiss had an epiphany. “I wanted to position beauty as an element of personal style, the way people approach fashion,” she says. So she started Into the Gloss, a website that gained more than a million readers thanks in part to intimate, what’s-in-your-makeup-bag interviews with the likes of model Karlie Kloss, actress Tracee Ellis Ross, and even Martha. In 2014, Weiss turned a second epiphany into a reality, and Glossier, a “skin care as makeup” line, cemented her as a millennial mogul. Since she’s only gotten busier, the jet-setter keeps things streamlined but stylish, wearing cashmere sweatpants on flights and vintage Levi’s to her SoHo offices. She also goes for dewy skin over matte makeup and prefers nudes to bright hues, resulting in a quietly confident look that mirrors her business MO: “I want women to feel proud of who they are every day.” —MELISSA OZAWA
C O U RT ESY O F G LO S S I ER (P O RT R AIT ); C O U RT ESY O F T H E STA N DA R D (S PA ); PE TER A R D ITO (OT H ERS)
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