3 minute read
PROFILE
from sbtuurxbussv
OUT OF THE (BIG) BOX
MARCUS ENGMAN
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Design director, IKEA
Art Event Erosie PRINT, IKEA, ikea.ca.
Editor-in-chief Erin McLaughlin jetted off to IKEA headquarters in Älmhult, Sweden, to sit down with Marcus Engman, the company’s creative wizard, and get an exclusive behindthe-scenes look at several exciting new collaborations.
A NEW PLACE FOR STREET ART
In an effort to make avant-garde artwork accessible to all (and to bring street art out of its black-sheep status), IKEA reached out to 12 artists across the globe, from China to Serbia to France, to adapt their one-of-a-kind pieces into inexpensive limited-edition prints. “We wanted to democratize art,” says Marcus Engman, IKEA’s design director, of the Art Event collection. “We also wanted to provide an arena for good artists who might otherwise not be noticed in the art world.” Erin is in love with the black and white abstract Erosie print (shown above): “I can see it in an elegant family room, a funky bedroom or an ultra-modern dining room,” she says.
COPYCAT
“THE PRINT IS BASED ON WALL PAINTINGS I DID IN A SIMILAR STYLE,” SAYS JEROEN EROSIE, A NETHERLANDS-BASED ARTIST.
A CHANCE ENCOUNTER
Marcus met Ruthel Eksell, the widow of Swedish illustrator Olle Eksell (1918–2007), entirely by chance. Forming an instant connection, Marcus found himself poring over more than 10,000 of Olle’s illustrations, working closely with Ruthel to develop her husband’s body of work – which has graced children’s books, decor items and much more – into the Önskedröm collection for IKEA. “He was a true visionary, driven by joy, imagination and curiosity,” explains Marcus.
Önskedröm TOSS CUSHION, IKEA, ikea.ca.
THEN
FROM THE LATE 1950S, OLLE WAS OBSESSED WITH DRAWING BIRDS. THE BOOK OF COURSE! REVEALS A TRAY PROTOTYPE FROM 1960.
“Olle Eksell could not draw people. He found that he could not make them lifelike,” says David Castenfors in his book about Olle, titled Of Course! “But when he drew birds, he suddenly managed to capture the characters of people.” These playful bird caricatures feature prominently in this equally playful collection.
Of Course! BOOK by David Castenfors, IKEA, ikea.ca.
Erin's favourite new find!
Önskedröm framed PRINT, IKEA, ikea.ca.
A GREAT TALENT
“Olle couldn’t stop himself from sketching,” Marcus told Erin, while taking her through some of his favourite illustrations. “This intricate arrow is amazing because it’s all one continuous line, done without lifting his hand from the page.”
“Our hope is that some of Olle’s happiness will rub off on everyone’s everyday life,” says Marcus. NOW
IKEA’S 2015 ADAPTATION.
Önskedröm TRAY, IKEA, ikea.ca.
SNAPSHOTS OF COPENHAGEN
Here are some of Erin’s favourite moments.
1 Peder Oxe (the best restaurant for Dover sole in Copenhagen) is as beautiful outside as it is inside. 2 An evening along the famous Nyhavn canal. 3 Chic storefronts are everywhere you turn. 1
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A FRESH PHILOSOPHY
Cultivating relationships with outside designers is at the heart of Marcus’s vision for IKEA. He’s creating new entry points through fresh collaborations, providing different ways of looking at the brand. For the Sinnerlig collection (available in August), IKEA partnered with celebrated designer Ilse Crawford of Studioilse; it also marks the company’s move to sustainable design – this collection features the chic use of cork.
SNAPPED ON-SITE
ONE OF ERIN’S HIGHLIGHTS FROM THE COLLECTION: SINNERLIG GLASSWARE.
BRITISH INVASION
Ilse Crawford of the British design company Studioilse is committed to creating relaxed, comfortable spaces that enhance everyday life. It’s a mantra she maintained when collaborating on this collection for IKEA.
EASTERN INFLUENCE
IKEA designer Nike Karlsson travelled to Vietnam and, working with locals, developed the new Nipprig collection, which boasts accents that pair perfectly with the Sinnerlig pieces.
DESIGN ON DISPLAY
THE STUDIOILSE RESIDENCY AT THE APARTMENT, A RESIDENTIAL SHOWROOM IN COPENHAGEN WHERE PEOPLE CAN VISIT AND SHOP.
