PROFILE
OUT OF THE
Art Event Erosie PRINT, IKEA, ikea.ca.
(BIG) BOX MARCUS ENGMAN
Design director, IKEA
Editor-in-chief Erin McLaughlin jetted off to IKEA headquarters in Älmhult, Sweden, to sit down with Marcus Engman, the company’s creative wizard, and get an exclusive behindthe-scenes look at several exciting new collaborations.
A NEW PLACE FOR STREET ART In an effort to make avant-garde artwork accessible to all (and to bring street art out of its black-sheep status), IKEA reached out to 12 artists across the globe, from China to Serbia to France, to adapt their one-of-a-kind pieces into inexpensive limited-edition prints. “We wanted to democratize art,” says Marcus Engman, IKEA’s design director, of the Art Event collection. “We also wanted to provide an arena for good artists who might otherwise not be noticed in the art world.” Erin is in love with the black and white abstract Erosie print (shown above): “I can see it in an elegant family room, a funky bedroom or an ultra-modern dining room,” she says.
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STYLEATHOME.COM MAY 2015
COPYCAT “THE PRINT IS BASED ON WALL PAINTINGS I DID IN A SIMILAR STYLE,” SAYS JEROEN EROSIE, A NETHERLANDS-BASED ARTIST.
