Lawson Team Listing Presentation 2019

WHY YOU SHOULD HAVE

THE LAWSON TEAM SELL YOUR PROPERTY

LISTING CONSULTATION

The Lawson Real Estate Team M: 435-901-0904 david@davidjlawson.com

LAWSON TEAM

TABLE OF CONTENTS

Introduction

1

Team

2-3

Reviews - See What Others Here to Say

4-5

E&V Our Office Network

6-8

Marketing Services Checklist

9

Marketing Continued • • • • •

ABC 4 Real Estate Essentials Zillow Marketing Social Media Marketing Google Phone Line, Rezora, Zurple Additional E&V Marketing

10 11 12 13 14-15

Technology • •

Boomtown Immoviewer

27 Things you Should Know

16-18 19 20-23

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THE POWER OF TEAMWORK

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We offer you: Most real estate agents work alone, and while they usually work hard, they just don’t have enough time and energy to provide a truly excellent experience for their clients. They are forced to juggle their prospective buyers, marketing their properties, negotiating better prices, and a host of other important tasks related to selling a property. Using this solo approach, most agents make fewer sales and have less money to invest in building their business, marketing their properties, and selling homes.

By contrast, the Lawson Team is comprised of a number of dedicated professionals, each with years of experience in their particular field of specialization. Our team helps ensure that our transactions are completed smoothly and efficiently, and that our clients are extremely satisfied with our services. And, of course, the numbers speak for themselves: our approach has enabled the Lawson Team to complete well over 1,700 transactions since the year 2000, which is an average of 94 transactions per year. When you consider that the typical agent averages a little more than three sales per year, it’s easy to see why a team approach is the best way to sell your home quickly and for a great price.

Why settle for anything else?

“David has represented my interests in several real estate transactions.

His knowledge of the local market conditions is unsurpassed. His staff members are subject-matter experts and are always helpful in making a smooth, timely transaction. David’s knowledge, attention to details, and negotiation skills have made complex and cumbersome transactions seem routine. He is also a great person, sincere in his desire to please.”

LUCAS POL

DAVID LAWSON IS PART OF THE TOP AGENTS ELITE GROUP

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L AWSON RE AL ESTATE TE AM

WE CURRENTLY HAVE OVER 360 ZILLOW REVIEWS.

MORE THAN 98% OF OUR CLIENTS ARE HAPPY WITH OUR SERVICES 04/27/2017 - HLOUISE21A

HIGHLY RECOMMENDED

Sold a Townhouse home in 2017 in Park City, UT.

02/24/2018 - KAYEDOTB

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Local knowledge: 5 stars

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Sold a Single Family home in 2018 in Millcreek, UT.

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David Lawson and Kristina Richins were not the 1st Real Estate firm we enlisted to sell our Townhouse in Park City, Ut, but they should have been. It was obvious after our first conversation with David Lawson that his team had the strategy, approach and experience to produce a buyer. These two professionals were honest, knowledgeable, and caring. Our primary contact, Kristina, never “missed a beat”. She always returned our calls, answered our questions and concerns, and gave us accurate and helpful information and handled a tense closing with patience and poise. We could not have asked for better service. Obviously we highly recommend Kristina and David.

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Ross was super helpful and very professional.

We’ve bought quite a few homes in our life so we’re pretty experienced buyers. He took the time to really listen to what we were looking for; then found several examples for us to check out. We had pretty specific ideas about what we needed... size, location, proximity to groceries, walking distances, etc. We were surprised that within a couple weeks we’d found the right house, negotiated an accepted offer and started the closing process. It was one of the easiest home purchases we’ve made. Ross was informed, patient and responsive. We’ll use him again, given the chance.

7/05/2018 - JOSH T NAPIER Bought a Single Family home in 2018 in Park City, UT. Review for Member: Mike Hludzinski

HIGHLY RECOMMENDED 03/23/2018 - DHEINLEIN01

questions that we had. He was extremely responsive via phone and email and I knew that I could always rely on him. Mike listed our home and went above and beyond in his efforts in marketing the property. He has an extensive business and social media network, and even filmed for our home to be featured on a segment of Luxury Park City properties on the local ABC network. His networking and marketing efforts are second to none. All of this helped us get a FULL ASK offer on our house in under one week!

Mike was on our side and an excellent negotiator when the buyer came back with concession requests following their inspection. He especially went the extra mile with helping my sister and I prepare the house for the sale to close. As soon as the buyer made their offer, he helped my sister and I plan and market our Estate Sale that we hosted at the house. After we had moved out of the house, we accidentally left one small item behind which he happily went and picked up for us at the buyers’ request so that we would not have to do this ourselves. I would absolutely recommend Mike to my friends and family, and any potential buyers/sellers looking to work with an amazing real estate agent in Park City and the surrounding areas. He is extremely professional, diligent and most important, friendly and fun to work with! :)

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Local knowledge:

Sold a Single Family home in 2018 in Park City, UT.

HIGHLY RECOMMENDED

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10/26/2017 - JGASTONG42

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Bought and sold a Single Family home in 2017 in Park City, UT.

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Mike is outstanding! He worked closely with us through a long and drawn out purchasing process (our fault, not his!) and was there professionally guiding us at every step. He knows the area, he knows the business, and is a wonderful person to work with! We’ve settled in for good in our great new home, but if we ever move again, he’ll be the first person we call.

The Lawson Real Estate Team M: 435-901-0904 david@davidjlawson.com

Mike Carollo recently sold my home in Park City, UT. Honestly, I cannot give him enough praise and positive feedback! As first time sellers of a home, my sister and I were novice in our understanding of real estate transactions. Mike was patient in explaining the process to us and he was available throughout the entire process to answer any

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Thad Peterson and The Lawson team were a pleasure to work with both on the selling and buying side of our downsizing endeavor.

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CUSTOMER RE VIE WS Thad and David negotiated a price above “Mike did a great job for us in our purchase of a “Michael is a person of high character and asking for the sell of our home and the Team condo/townhome in the Canyons. We originally professionalism. He patiently worked with us for followed through daily on a successful close. were not even looking in the Canyons. However, two and a half years, and stayed on top of our Thad searched a 51 mile radius for our new Mike took the time to get to know us and had ever changing wants and needs. When we finely home, exploring all options before finding our a hunch that there was a particular unit that decided on a new home development he kept dream home in the mountains. His expertise we were going to love. He was right! It was us in the loop with photos and commentary as it in construction was invaluable as our home not an easy process to get the deal closed for was being built, since we lived 2,500 miles away! purchase was a new build still being finished many reasons that had nothing to do with Mike. He worked tirelessly with the builder and with us and we were just in time to customize a few Nevertheless, he stayed on top of all issues and to explain the process, and guided us through things to our liking. helped various road blocks that arose along the a smooth closing. He also helped us adjust to way. We ultimately closed and are very happy the Park City area through his introductions with our purchase and the service Mike provided.” of activities and groups that might interest our HIGHLY RECOMMENDED family. He made the transition to our new home – ED & JAMIE B. a pleasure and was there for us long after the 05/18/2018 MARCELA CUBAS RAMACCIOTTI “I have known David for over 10 years. His service, closing, always making himself available for our many questions and concerns. Best real estate professionalism and dedication are unparalleled in Consulted me on buying or selling a home in professional we ever worked with!”

Park City real estate. I purchased four properties Summit Park, Park City, UT 84098. through David, including three investment – CHARLIE AND HELENE H. • Local knowledge: properties and my home in Deer Valley. I felt that David’s skills in finding and negotiating our real “After accepting a new job in Salt Lake City but • Process expertise: before moving from Maryland In 2002, my wife estate purchases were critical to our success. I • Responsiveness: and I decided we wanted to build a house in the would highly recommend him to represent both Park City area because we had always wanted buyers and sellers in Park City.”

• Negotiation skills: to live in the mountains. We visited Park City – RICHARD R. Linda has been great with us from the very and hired David Lawson to help us find and buy beginning. She is not just knowledgeable of the a lot to build our dream house. What a great Park City and surrounding markets, but she is “We had the pleasure of working with David on decision it was to work with David. We had little a recent search and purchase of a condo in also very personable and she will take care of to no knowledge of the Park City area, and David Park City. We are so happy we chose David to you in the best possible way. I am very thankful showed us several properties that fit our budget, work with.

David gave us his undivided attention, that we got to meet her and that she helped in shared his wealth of knowledge of Park City, need to commute to Salt Lake City, and desire our search in the Park City market and I would negotiated a contract we are very happy with, for a truly awesome view of the mountains. In totally recommend her to anyone addition, he showed us some homes that were and gave us referrals and contact information similar to the one we wanted to build so we could for insurance, utilities, and the like. Although we determine if we really wanted to build or buy an do not reside in Park City and did the closing via We hadn’t used Michael. We recommend Michael existing home. He helped us find and purchase emails, we felt connected throughout the entire highly!” the perfect property. It was an extremely process. In addition to David being available to pleasant experience working with David. David – NICKI AND ROB R. us with any questions or concerns, his office staff has since helped us several times with real estate helped with all the closing documents and was valuation questions without any consideration “Michael did an excellent job selling our house also an added bonus! We can not say enough of remuneration. When we decide to sell or buy even though we had many challenges. He was good things about David; we look forward to property in the future, David will be our real estate patient, diplomatic and persistent. I would highly working with him again in the future!” agent. I give David a five out of five star rating and recommend him to anyone looking to purchase – MARK & LAURA CLOUNCH recommendation.” or sell a home in Park City. Thank you Michael!”

– DAN J.

– GARY & HEATHER ELLIS

“David was our buyer’s agent for our recent home purchase in Jeremy Ranch. He is incredibly knowledgeable about the area, the local real estate market, and the real estate buying and selling process. His level of professionalism is unparalleled in my experience. He was always on top of every detail, was very responsive, and has a vast network of contacts in the Park City area. . . . You really can’t ask any more from a real estate agent. David will definitely be our agent of choice for any other real estate transactions we do in the future, and will be our first and best recommendation to all of our friends and family.”

– Travis Wright

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WORKING WITH ENGEL & VÖLKERS

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EXPERTS AT YOUR SERVICE Anyone who is considering selling or buying property should always work with professionals who are the experts in the markets they serve and take the time to understand the unique real estate goals of each client These are the characteristics you will discover when working with an Engel & Völkers real estate advisor.

They have been selected for their competence, exclusivity and passion to represent a global real estate brand with more than 30 years of experience in the brokerage and marketing of top-quality properties.

They belong to a worldwide network with access to a large pool of prospective international buyers. Engel & Völkers advisors are leaders in their local markets with the knowledge and valued connections that help maintain our leadership internationally.

Our Network: The Collaborative Approach: • Working with Engel & Völkers means you receive the personal service of an advisor who is supported by members of Engel & Völkers North America in New York City as well as representatives of our global headquarters team in Hamburg, Germany.

Global Guide: Showcasing The Engel & Völkers Lifestyle • GG magazine, a high-end, glossy publication—printed seasonally and in six languages— was created to keep our clients informed of the latest news and trends in the luxury lifestyle world.

Media Engagement: Creating Fans, Developing Clients, and Engaging Qualified Buyers • Engel & Völkers places special attention in social media. We engage our friends and fans through our Facebook® pages, Twitter® feeds, Pinterest® boards and YouTube® videos ensuring that our brand, services and premier properties remain a topic of conversation. By providing valuable and original digital content, robust functionality and attractive design we consistently retain visitors and keep them coming back to your property.

Global Support: Unparalleled Reach • In each of our shops, a dedicated marketing specialist works with our advisors with support from our national and global marketing teams to create customized, multichannel campaigns for each property we market.

A Higher Standard: Worldwide Recognition • We specialize in the sale and leasing of premium residential property, commercial real estate and yachts around the globe and are a trusted source of real estate market news and trends on a global scale.

Core Values: Competence. Exclusivity. Passion • There is a single vision shared by the thousands of professionals who represent Engel & Völkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context—with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce the meaning of our brand for each and every Engel & Völkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.

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OUR OFFICE NE T WORK

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We are a group of highly specialized real estate professionals at the top of our respective markets. We work toghether as a team to leverage our attributes and geographical advantages to ensure all EV advisors come out on top. Our ownership and management group strategically own and operate locations that directly feed clients to Park City and therefore we can control marketing on multiple cities for this project. San Francisco. Park City.

Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and cross-marketing is embraced. Our Park City office has closed 550 Units which accumulated a sales volume of $488,322,392 in 2017.

PARK CITY - HEADQUARTERS We chose Park City as our home base for a multitude of reasons. The small town is a luxury utopia, with skiin/ski-out estates, luxury golf course homes, sprawling ranches, and chic downtown condominiums. Park City is a true destination for ultra-affluent, in part due to Sundance Film Festival and world class skiing.

NEWPORT BEACH Newport’s multi-million dollar mansions, globally famous gold courses, and idyllic beach front estates make the area a perfect match for Engel & Völkers.

The brokerage covers cottages, mansions, high rise condominiums, and more. Advisors pride themselves on not just real estate, but an in-depth knowledge of Newport’s lavish lifestyle.

SAN FRANCISCO The Engel & Völkers brokerage in the Castro District of San Francisco covers unique, premium properties situated in the best locations in and around the Area.

With access to an exclusive local and international clientele, E&V San Francisco is a top-tier worldwide premium real estate provider.

BEVERLY HILLS One of the most famous neighborhoods in the U.S. Located in Los Angeles County, California, Beverly Hills is home to movie and television stars both on the screen and off screen. It boasts some of the most extravagant shopping, dining and hotel destinations in the world, including the infamous roads Rodeo Drive and Wilshire Boulevard.

MARIN COUNTY Between the bustling metropolis of San Francisco and the famous vineyards of Sonoma and Napa lies Marin County. The quaint unique area, known for its expressive personalities is perfect for those who want to remain close to the surrounding cities while experiencing the northern California countryside.

LAGUNA BEACH Our second Orange County location, and Engel & Völkers’ 700th location worldwide, Laguna Beach opened to meet the demand in this highly soughtafter region. The area is a paradise, famous for its mild climate and neighborly charm, and attracts thousands of second home buyers throughout the year.

SAUSALITO Sausalito is a jewel of a city that overlooks the San Francisco Bay. Known for its Mediterranean like climate unlike any other city surrounding it. It’s the first town on the northern side Golden Gate Bridge and Bridgeway Blvd is a destination for people from around the world. Located just 5.5 miles from San Francisco, getting into the city is a quick 10 minute ride over Golden Gate.

TRUCKEE Just inside California, situated amongst the Sierra Nevada mountains is Truckee; a small alpine town, chocked with history and character, and now a favorite destination for vacationers, outdoor lifestyle enthusiasts, and second home buyers. Some of the best skiing, hiking, and mountain biking can be found around the town, and the growing luxury market and world-class amenities are easily located and enjoyed.

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OUR OFFICE NE T WORK

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SANTA BARBARA Santa Barbara is also heavily admired for its culinary scene, nightlife, and sensational shopping. It is the ultimate destination to slow down, enjoy the surrounding beauty, and experience the life of luxury.

Santa Barbara is also famous for its natural beauty, cultural and performing arts scene, and plethora of outdoor adventures and activities.

LONG BEACH Satisfy your inner urbanite at downtown Long Beach’s vibrant waterfront scene. From eclectic neighborhoods to sandy beaches, you’ll find Long Beach to be an urban waterfront playground. Visit museums, tour a 1930s ocean liner and watch sea lions at Long Beach’s aquarium. Enjoy live performances and cruise Naples canals.

LAKE TAHOE Straddling California and Nevada, Lake Tahoe is a well known mecca for skiing, water sports, and luxury lifestyles. E&V Lake Tahoe perfectly complements the atmosphere of the area, with a boutique group of highly respected agents that are recognized throughout the area for their service, experience, and high-end clientele.

BELMONT SHORE Satisfy your inner urbanite at downtown Long Beach’s vibrant waterfront scene. From eclectic neighborhoods to sandy beaches, you’ll find Long Beach to be an urban waterfront playground. Visit museums, tour a 1930s ocean liner and watch sea lions at Long Beach’s aquarium. Enjoy live performances and cruise Naples canals.

SOUTH BEACH The Engel & Völkers brokerage in the South Beach neighborhood of San Francisco covers unique, premium properties situated in the best locations in and around the Bay Area. With access to an exclusive local and international clientele, E&V San Francisco is a top-tier worldwide premium real estate provider.

INCLINE VILLAGE Incline Village is a designated place in Washoe County, Nevada on the north shore of Lake Tahoe, home to some of Lake Tahoe’s most stunning mountain retreats. E&V Incline Village perfectly complements the atmosphere of the area, with a boutique group of highly respected agents that are recognized throughout the area for their service, experience, and high-end clientele.

SONOMA COUNTY With over 425 wineries and home to some of California’s best attractions, Sonoma County is the perfect place to call home. Our experienced advisors can help you find everything from the perfect coastal condo to your very own private vineyard.

ST GEORGE Deep local ties and a relentless pursuit of outstanding service are virtues E&V St George is founded upon.

Southern Utah is one of the most popular tourist destinations, but it takes a local to know the region and all of its unique, hidden qualities. The St George team is mine of knowledge, servicing locals and visitors in one of the countries most spectacular places.

EDEN Some call it, ‘little Switzerland”, with its green valleys and majestic mountain peaks. Others call it, “the best kept secret in powder skiing” with Powder Mountain and Nordic Valley located in its township. Many call it a “breath of fresh air”, literally with open spaces, clean water and environment.

WASATCH Wasatch County: A blissful paradise for those who value life a little closer to what it once was- rolling pastures, quaint homesteads, and hills of luscious foliage. Neighboring the location of our Park City headquarter, Wasatch serves those just outside Greater Park City.

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L AWSON TE AM MARKE TING SERVICE CHECKLIST

Lawson Real Estate Team 890 Main St. Suite #5-101 Park City, UT 84060

Marketing Services

Professional Photography Park City & Wasatch Front MLS Exposure Engel & Völkers Global Network Project Signs Key Box & Contractor Box (as Applicable) Listing Announcement in Engel & Völkers Sales Meetings Bi-weekly Report Social Media Exposure List Hub Reporting Listing Circulation on Websites - Zillow, Trulia, Realtor.com and Homes.com Preliminary Title Report & Supporting Documents Ordered Preliminary Closing Disclosure Listing E-Blast to Park City Realtors Information Capture of Sign Inquiries

PREMIUM

PREMIUM PLUS

ELITE

6%

6.5%

7%

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One Page Exposé Sponsored Social Media Exposure Zillow & Trulia Video Walkthrough Initial Realtor Open House Upgraded Exposé to Two and Four Pages Drone Photography Mega Open House Event Real Estate Essentials Television Show on ABC4 Developer Website Virtual Open House Social Media Exposure Upgraded Photography to Twilght Package for Models Additional Listing Circulation

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L AWSON TE AM TELE VISION MARKE TING

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L I S T I N G S F E AT U R E D O N T V S H O W The Lawson Team is the exclusive Park City professionals for abc’s Real Estate Essentials TV show. Once a week, one of our listings is featured as the Park City property of the week, reaching thousands of potential home buyers.

We are actively looking for homes to feature on the show.

Call 435.901.0904 for more information.

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L AWSON TE AM ZILLOW MARKE TING

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DID YOU KNOW THAT MORE PEOPLE USE ZILLOW TO LOOK FOR PROPERTIES THAN ANY OTHER REAL ESTATE WEBSITE?

THAT’S WHY THE LAWSON TEAM SPENDS $28,682 EACH MONTH TO MARKET OUR LISTINGS ON ZILLOW ...AND THIS RESULTS INTO 30-40 BUYER LEADS PER WEEK

Our clients are so happy with us, that they have given us the most local 5-Star reviews on ZIllow.com and Trulia.com.

See for yourself! We currently have over 360 5 star reviews, and no other agent in our marketplace has even 100 reviews.

Who would you choose?

Visit: https://www.zillow.com/profile/Lawson-Real-Estate/

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L AWSON TE AM SOCIAL MEDIA MARKE TING Social media campaigning on websites like Facebook and Instagram are an effective and affordable way of targeting potential buyers. Through sponsored ads, the Lawson Team can market Discovery Ridge to those who are likely to move to Park City according to Facebook’s algorithms. We can also target by location, age, interests and hobbies, and income. This allows us to more efficiently market Discovery Ridge to those who are most likely to be interested in buying.

We will run targeted campaigns through our social media accounts for Discovery Ridge. These ads can be run continuously, or in shorter campaign stints, allowing for more variety in the advertisements and demographics.

The Lawson Team takes social media seriously. With nearly 1,000 followers on our Facebook and Instagram pages, many people are actively engaged and viewing our page. The Lawson Team actively posts and engages on various social media multiple times each week.

We will use our following on social media to promote and share events, updates and insights about Discovery Ridge frequently in order to maintain its’ relevance among our followers.

THROUGH SOCIAL MEDIA ADVERTISEMENTS, THE LAWSON TEAM CAN TARGET THOUSANDS OF POTENTIAL BUYERS EACH DAY.

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ADDITIONAL LE AD CONVERSION TOOLS

Google Sign Phone Number: 435.200.5732 Always on Call, Always Available for our prospective clients.

Team Members are all called simultaneously when someone calls the Google/Sign Phone Number to ensure immediate assistance. This phone number is on every one of our signs. Rings David Lawson, Mike Hludzinski, Thad Peterson, Mike Carollo, Ross Brookham, Linda Hurd all at the same time and whoever answers the quickest get the opportunity to help the lead become a client.

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ENGEL & VÖLKERS MARKE TING SCHEDULE Brochure / Sales Packet Engel & Völkers Marketing Team

8.5 X 11 Multi page Brochure

Superbly Designed Property Brochures by an in-house Engel & Völkers Marketing Team

8.5 X 11 Exposés - Weekly Basis

EVShopTV.com San Francisco | Park City Beverly Hills | Lake Tahoe Newport Beach | Laguna Beach & more locations in the Americas

Window Brochures are key advertising components in the EV network. Our Advisors use this advertising tool to share and show their listings to buyers across multiple markets at the same time. Not only will your property be displayed on the frontage of multiple shops around the globe it will also be shown digitally through EvShopTV.com.

On-Going In-House

Juwai.com

From million-dollar trophy homes to more modest condominiums, Chinese buyers are the fastest-growing segment of global property buyers. By 2020, Chinese overseas property transactions are predicted to hit US$220 billion. Hosted in China, Juwai.com gets us behind the Great Firewall and in front of an exclusive audience.

On-Going In-House

On-Going In-House

Updated as necessary (Daily / Weekly)

On-Going In-House

11X 17 Brochures - Monthly Basis ( Postcard Handouts (Pocket Guide) - Monthly Basis

Zillow/ Trulia (*Enhanced Option) Lawson Team Premier Agent

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. It starts with Zillow’s living database of more than 110 million U.S. homes - including homes for sale, homes for rent and homes not currently on the market, as well as Zestimate home values, Rent Zestimates and other home-related information. Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms.

Additional Digital Marketing

Facebook, Instagram, Ads through Adwerx and our email marketing platform, Rezora.com.

Feeder Markets & Local Print Marketing

Advertising locally is just as important as advertising in our top feeder markets.

For your home we’ll use Park City’s Park Record Newspaper / Magazine Real Estate Monthly. We also recommend advertising in California’s San Francisco Market as well as Southern California. We will have large signage at the property along with a number of new flyers and exposés placed in a variety of Engel & Völkers Offices.

List Globally

List Globally - Enhanced global exposure through partnerships with over 85 publishers in 50 countries

On-Going In-House

On-Going In-House On-Going In-House

On-Going In-House

The above marketing schedule is not a contractual agreement.

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ENGEL & VÖLKERS MARKE TING SCHEDULE EVUSA.com

EVUSA.com gives your property expanded exposure showcasing your luxury property and is supported by international media campaign driving web traffic paid by Engel & Völkers. Our worldwide marketing department gives you access to support and our shops worldwide to create a customized multi-channel campaign.

We take a data-driven approach that starts with research, identify the unique qualities of your property and place it in the context of current and trending Park City market conditions.

On-Going In-House

Online Listing Distribution

Your home will be on a continuous distribution to 840+ highly trafficked real estate web sites like Trulia, Zillow, Realtor, JamesEdition.com, Mansion Global, Homes.com, CyberHomes, and more.

On-Going In-House

Realtor.com (*Enhanced Option)

How would you like your property to be shown to an additional 10,000+ impressions per month? This would help move your listing to the top visible listings in your area when a user uses the criteria to search for your listings like yours.

On-Going In-House

Private Office Membership David Lawson

We’ll provide your property access to an elite network of the world’s top real estate professionals. Exclusive feature opportunities, only available to the clients of Private Office members. Benefits of being part of the prestigious distinction- showcasing member’s listings in the most high end markets around the world, or directly to the most discerning, affluent buyers. $25 M producers.

On-Going In-House

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L AWSON TE AM USES ONLY THE MOST UP TO DATE LE AD CONVERSION TOOLS

What is Boomtown? Boomtown is the ultimate customer relationship management software currently provided for Real Estate professionals and so much more. It includes our website, mobile app, database of leads/clients, tools to effectively communicate with those leads/clients and most importantly of all the tools to help convert those leads into closed deals. The Lawson Team spends $1800 a month on the best lead conversion tool in the Real Estate Industry.

Mobile App – This ensures speed to lead with their shark tank notification system.

ASK US FOR A PERSONAL DEMONSTRATION

The Technology You Need, With Experts You Trust WE CREATE OPPORTUNITIES THAT TURN INTO CLOSINGS.

Consumer Website

Lead Generation

Predictive CRM

Client Success

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Consumer Website THE ONLY SITE YOU’LL EVER NEED Keep your leads coming back for more with an addictive search experience, showstopping photos, and engaging tools.

A BETTER WAY TO SEARCH

Powerful Search Tools

Tested for Lead Quality

Clean Site, Fresh Data

Find the perfect home with property maps, side-by-side comparisons, school ratings, price history, a mortgage calculator, and more.

Reveal key information about each lead, such as location, price, timeline, and if they have another home to sell, through qualifying questions on your website.”

Choose from multiple themes.

Attract the clients your brand deserves. Up-to-date listings with an IDX feed updated hourly.

CONVERT VISITORS TO LEADS Instant e-Alerts keep clients engaged by sending automatic emails when property statuses change. Keep leads in your pipeline while you “set it and forget it.

NOW Mobile App Be more responsive and win more business • Increase your speed-to-lead by knowing who needs immediate attention, and who is ‘waiting on you’ • Prompts and To-Do’s keep you on top of your tasks so nothing falls through the cracks • Real time insights about the most active leads on your website help you focus on which leads are most likely to convert • Get more follow-up and prospecting done in less time, with bulk text.

Clients see a 450% increase in lead responses using text messages in comparison to traditional email.

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Predictive CRM NURTURE AND CONVERT MORE LEADS Our technology tracks every action a lead takes on site, giving your agents insight they can act on. Every call, email and text is tracked, giving you a 360 view of agent performance, and creating a culture of accountability.

THE FEATURES

New Opportunity Wall Think of this as your command center. NOW (for short) is strategically placed in a static panel from which agents can view and act on top opportunities in real time. These opportunities are presented in a constantly updated list including new registrations, high interest in a listing, and more.

Full Circle Pipeline Management Follow your transaction lifecycles from start to finish with the dotloop integration. Build your pipeline, manage transactions, and track ROI from the MyDeals Dashboard.

Smart-Drip Nurture Campaigns Generate interest with personalized drip campaigns that send emails and texts on behalf of the agent. Allow agents to focus on leads who are closer to transacting by automating communication with leads who are 6+ months out.

Best Fit Leads Instantly generate a list of matches for a property along with a

fit score for each that ranks their likeliness to transact.

Actionable Insights & Hot Sheet Track lead activity on your site for predictive insights on top opportunities. Keep tabs on hot listings and get every update right in your CRM.

Agent Accountability Track agent communication and activity within the CRM, all in the one central traffic dashboard.

API Integrations All your business solutions, connected.

• BombBomb - record, send & track video email • Mojo Power Dialer - #1 power dialer in real estate • Realtors Property Resource (RPR) - data & analytics powered by NAR • dotloop - complete transaction management • Google Calendar - sync all of your to-do’s, and never miss a beat

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3D IMMOVIE WER Virtual Reality is here to stay and as many as 171 million consumers will be using this technology in 2018. With Immoviewer your home will be a part of this cutting edge technology in Real Estate. Buyer’s agents can give your

potential home buyers live-in virtual showings from across the globe. It’s easy and according to the most recent profile of home buyers and Sellers from the National Association of REALTORS® more than three-quarters of home buyers found virtual tours useful and 70% of agents said that consumers expect virtual tours available.

VIDEOGRAPHY Video is one of the most engaging mediums in our technologyforward market. It is a tool that can be successfully utilized across a multitude of platforms, including Youtube, Facebook, News Media, E-mail, and more. The ultimate goal with video marketing is to obtain “viral” status. It is at this point that we have the best chance of the listing being seen by potential buyers. The video is shared many times over, each time reaching more consumers and gaining credibility. With the potential to reach so many, so quickly, video must be the second step in marketing home. The listing will be in place online at this time, so any inquiries through the website will be linked directly to us.

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27 THINGS YOU SHOULD NOW

TO SELL YOUR HOME FASTER AND FOR MORE MONE Y 1. UNDERSTAND YOUR REASONS FOR SELLING Your motivation to sell is the determining factor as to how we will approach the process. It affects everything from what you set your asking price at to how much time, money, and effort you are willing to invest in order to prepare your home for sale. For example, your approach would be different if your goal was to make a quick sale. However, if you want to maximize your profit, the sales process might take longer and, consequently, you would want to take a different approach.

2. KEEP THOSE REASONS FOR SELLING TO YOURSELF The reasons you are selling your home will affect the way you negotiate the sale. By keeping this to yourself, you don’t provide prospective buyers with leverage they may be able to use. If, for example, they should learn that you must move quickly, you could be placed at a disadvantage in the negotiation process. When asked, simply say that your housing needs have changed.

Remember, the reason you are selling is only for you to know.

3. DO YOUR HOMEWORK BEFORE SETTING A PRICE When you set your price, you make buyers aware of the absolute maximum they have to pay for your home. As a seller, you will want to get a selling price as close to the list price as possible. If you start out by pricing too high, you run the risk of not being taken seriously by buyers and their agents. On the other hand, pricing too low can result in selling your home for much less than you were hoping for. Here are a few tips for setting your home’s sale price: If you live in a subdivision where most of the homes have similar or identical floor plans and were built in the same period, simply look at recent sales in your neighborhood. This will give you a good idea of what your home is worth.

If you live in an older neighborhood where the homes unique and built in different time periods, you may want to seek out a real estate agent to help you with the pricing process. As neighborhoods grow, property values will change based on the new homes being built and the age of older homes in the area, and it can be hard to find truly comparable homes to compare pricing with.

If you decide to sell on your own, look at homes that have sold in your neighborhood within the past six months and homes that are currently on the market. Prospective buyers will assess the value of your home by comparing it with homes in your area, so doing that comparison on your own can help you establish your home’s value. You might also consider a quick trip to the City Hall, where you can search the public records for information about home sales in most areas.

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27 THINGS YOU SHOULD NOW 4. DO SOME HOME SHOPPING FOR YOURSELF

The best way to learn about your buyers is to check out other open houses. Take note of floor plan, condition, appearance, size of lot, location, and other features. Especially take note of the initial asking price and, if you keep tabs on the property, the final selling price. Remember: if you are serious about selling your home fast, don’t price it higher than your neighbors.

5. THE PROS AND CONS OF GETTING AN APPRAISAL Sometimes a good appraisal can be a huge benefit in the marketing process. Getting your home appraised is a great way to let prospective buyers know that your home can be financed. However, an appraisal does cost money, has a limited lifespan, and there’s no guarantee you’ll like the figure you receive.

6. WHAT TAX ASSESSMENTS REALLY MEAN Some people think that tax assessments are a way of evaluating a home. However, the difficulty is that assessments are based on a number of criteria that may or may not be directly related to property values, and so they may not necessarily reflect the true value of your home.

7. HELPING YOU TO DECIDE ON A REALTOR® According to the National Association of REALTORS®, nearly two-thirds of people who sold their homes themselves say they wouldn’t do it again. Primary reasons included having to set the price, marketing handicaps, liability concerns, and time constraints.

When deciding on a Realtor, consider at least two or three candidates. Be wary of quotes that are too low as well as those that are too high.

All Realtors are not created equal. A professional real estate agent knows the market, has information about past sales and current listings, can show you a comprehensive marketing plan, and will provide their background and references upon request. Evaluate each candidate carefully, on the basis of his or her experience, qualifications, enthusiasm, and personality. Be sure you choose someone that you trust! Go to Zillow.com and read the reviews on agents you interview.

If you choose to sell on your own, you can still talk to an agent. Many are more than willing to help people with paperwork and contracts, and should anything go wrong, you will have someone you can call for help.

8. BE SURE YOU HAVE ROOM TO NEGOTIATE Before setting on your asking price, make sure you leave yourself room with which to negotiate. For example, set the lowest price at which you are willing to sell your home along with your ideal selling price. Then think about your priorities and figure out if you want to set the price closer to the high end, in order to maximize your profit, or closer to the low end, if you want or need to move quickly.

9. APPEARANCES MATTER! Appearances are critical to the selling process, but many sellers are unaware of this. The look and feel of your home has an enormous impact on a prospective buyer’s emotional response to your home—they will react to what they see, hear, feel, and smell and their decision will be affected by those things just as much as the selling price.

10. INVITE THE HONEST OPINIONS OF OTHERS The biggest mistake you can make at this point is to rely solely on your own judgement. Don’t be shy about seeking the honest opinions of others as your try to sell your home. You need to be objective about your home’s good points as well as its bad ones. A professional real estate agent is a great resource for this, as they have the ability to be objective and forthright about what needs to be done to make your home more marketable.

11. CLEAN AND FIX EVERYTHING Scrub, scour, tidy up, straighten, clean the clutter and declare war on dust. Repair every squeak, broken light switch, and tiny crack in the bathroom mirror because even these small things can be deal-killers… you’ll never know what can turn buyers off. Remember you’re not just competing with other resale homes, but brand new homes as well.

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27 THINGS YOU SHOULD NOW 13. DEAL-KILLER – ODORS MUST GO!

You may not realize it but odd smells like traces of food, pets, and smoking odors can kill deals quickly. If prospective buyers know that you have a dog, or that you smoke, they’ll start smelling odors and seeing stains that don’t even exist, so get rid of all the clues.

14. DISCLOSE ALL THE DEFECTS Smart sellers are proactive in disclosing all known defects to their buyers in writing. This can reduce liability and prevent lawsuits later.

15. THE MORE PROSPECTIVE BUYERS, THE BETTER When you maximize your home’s marketability, you will most likely attract more than one prospective buyer. It is much better to have several buyers because they will compete with each other; a single buyer will compete with you.

16. KEEP YOUR EMOTIONS IN CHECK Let go of the emotions you’ve invested in your home. Be detached, using a business-like manner in your negotiations. You’ll definitely have an advantage over those getting caught up emotionally in the situation.

17. LEARN WHY THE BUYER IS MOTIVATED The more you know about a prospective buyer, the better equipped you are to use the negotiation process to your advantage; controlling the pace and duration of the process. As a rule, buyers are looking for the best possible property for the least amount of money, and knowing what is motivating their purchase enables you to negotiate more effectively. For example, does your buyer need to move quickly? Armed with this information, you are better positioned to bargain to your advantage.

18. WHAT THE BUYER CAN ACTUALLY AFFORD As soon as possible, try to learn the amount of the mortgage the buyer is qualified to carry and how much his or her down payment is. If their offer is low, ask their Realtor about the buyer’s ability to pay what your home is worth.

19. WHEN THE BUYER WOULD LIKE TO CLOSE Quite often, when the buyer would like to close is actually when they need to close. Knowledge of their deadlines for completing negotiations again creates a negotiating advantage for you.

20. DON’T BUY A NEW HOME BEFORE YOU SELL Beware of closing on your new home while you are still making mortgage payments on the old one or you might end up becoming a seller who is eager (or even desperate) for the first deal that comes along.

21.DON’T MOVE OUT BEFORE YOU SELL It’s been proven that it is more difficult to sell a home that is vacant because it becomes forlorn looking, forgotten, and no longer an appealing sight. Buyers start getting the message that you have another home and are probably motivated to sell. This could cost you thousands of dollars.

22. DEADLINES CREATE A SERIOUS DISADVANTAGE Don’t try to sell by a certain date. This adds unnecessary pressure and is a serious disadvantage in the negotiation process.

23. DON’T TAKE LOW OFFERS PERSONALLY Invariably the initial offer is below what both you and the buyer know the property will sell for. Don’t be upset…evaluate the offer objectively. Confirm that the offer details an offering price, sufficient deposit, amount of down payment, mortgage amount, a closing date, and any special requests. This simply provides a starting point from which to negotiate.

24. TURN THAT LOW OFFER AROUND You can counter a low offer, or even an offer that is just below your asking price. This lets the buyer know that the first offer isn’t seen as a serious one. Now you’ll be negotiating only with serious buyers.

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27 THINGS YOU SHOULD NOW 26. ENSURE THE CONTRACT IS COMPLETE To avoid problems, be sure that all the terms, costs, and responsibilities are spelled out in the contract of sale. It should include such items as the date it was made, names of parties involved, address of property being sold, purchase price, where deposit monies will be held, date for loan approval, date and place of closing, type of deed, including any contingencies that remain to be settled, and what personal property is included (or not) in the sale.

27. RESIST DEVIATING FROM THE CONTRACT For example, if the buyer requests a move in prior to the closing, just say no; you’ve been advised against it. Now is not the time to take any chances of the deal falling through.

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